Video gaming has risen to become bigger than other forms of entertainment. Its growth has been further super-charged by COVID-19, during which many people turned to gaming while stuck at home.
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With this growth, more marketers are looking to gaming to promote their brands. To facilitate this, the WFA have partnered with global research agency 2CV and Gaming consultancy Branded Ltd to deliver ‘Gaming Demystified 2021’, an update on the seminal report first produced in 2019 that provides a ‘how to’ guide for marketers looking to invest in video gaming.
This report provides extensive details on how brands can get involved in gaming. It also provides a snapshot of how Asia-based senior marketers view gaming as a marketing channel; this is based on a survey of over 100 non-endemic marketers, which we executed first in 2019 and again in 2021. The result is a report made for marketers, providing crucial information and recommendations on how to create value in this growing space.