Knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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All knowledge & updates

  1.    Swedish advertisers publish new guidance for marketing effectiveness
    Marketing effectiveness

    Swedish advertisers publish new guidance for marketing effectiveness

    Cross-industry initiative on effectiveness launched in response to diminishing consumer confidence and advertising fatigue

    Read more about "Swedish advertisers publish new guidance for marketing effectiveness"
  2.    Danish association to close operations at the end of 2020

    Danish association to close operations at the end of 2020

    The decision was made following an assessment of the association’s revenue base amid the Covid-19 pandemic

    Read more about "Danish association to close operations at the end of 2020"
  3.    U.S. ad industry calls for immediate action on diversity and inclusion
    Gender & diversity

    U.S. ad industry calls for immediate action on diversity and inclusion

    ANA and AIMM letter to board and chief executives highlight limited progress in the industry to address racism

    Read more about "U.S. ad industry calls for immediate action on diversity and inclusion"
  4.    Webinar+: Programmatic supply-chain transparency
    ProgrammaticMarketing operationsMarketing technologyData-driven marketingMarketing technology

    Webinar+: Programmatic supply-chain transparency

    This webinar covers programmatic supply-chain transparency, following the publication of the ISBA & PWC UK study published…

    Read more about "Webinar+: Programmatic supply-chain transparency"
  5.    Benchmark: Rights management for actors and music
    Marketing procurementOrganisation & structure

    Benchmark: Rights management for actors and music

    This WFA member benchmark covers the topic of rights/buyouts of actors and music composers and how to best manage this.

    Read more about "Benchmark: Rights management for actors and music"
  6.    RAC Programme Meeting Overview (May 2020)
    Digital policyFood marketingMarketing to childrenGender & diversityMarketing law

    RAC Programme Meeting Overview (May 2020)

    Overview of the Responsible Advertising and Children (RAC) Programme meeting held remotely on 27 May 2020.

    Read more about "RAC Programme Meeting Overview (May 2020)"
  7.    Capability Forum Overview (June, 2020)
    Integrated marketing

    Capability Forum Overview (June, 2020)

    Meeting overview and presentations from WFA’s Capability Forum meeting on 4 June 2020, which took place remotely.

    Read more about "Capability Forum Overview (June, 2020)"
  8.    UN Women and WFA call on the industry to fight racism and inequality
    Gender & diversity

    UN Women and WFA call on the industry to fight racism and inequality

    Phumzile Mlambo-Ngcuka, UN Under-Secretary-General and Executive Director of UN Women, and Stephan Loerke, CEO, WFA, issue a joint…

    Read more about "UN Women and WFA call on the industry to fight racism and inequality"
  9.    Unstereotype Alliance launches in Japan
    Gender & diversity

    Unstereotype Alliance launches in Japan

    Founding members are Japan Advertisers Association (JAA) and Nikkei

    Read more about "Unstereotype Alliance launches in Japan"
  10.    UK ad industry unveils new inclusion group and hub
    Gender & diversity

    UK ad industry unveils new inclusion group and hub

    ISBA, Advertising Association and IPA launch resource hub for diversity and inclusion initiatives

    Read more about "UK ad industry unveils new inclusion group and hub"
  11.    CMO Forum meeting overview (June 2020)
    Agency managementOrganisation & structure

    CMO Forum meeting overview (June 2020)

    Overview of the CMO Forum held remotely on June 3, 2020.

    Read more about "CMO Forum meeting overview (June 2020)"
  12.    Why did brands fail to pause ads on #BlackoutTuesday?
    Brand purposeBrand reputation

    Why did brands fail to pause ads on #BlackoutTuesday?

    Brands have been pausing advertising activity at the slightest risk for years. Why then, asks WFA Global Diversity Ambassador,…

    Read more about "Why did brands fail to pause ads on #BlackoutTuesday?"