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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.
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Julia Goldin, Chief Product & Marketing Officer, LEGO, is one of the eight global marketers shortlisted for this…
Patricia Corsi, Chief Marketing, Digital and Information Officer at Bayer Consumer Health, is one of the eight global marketers…
Cristina Diezhandino, Chief Marketing Officer at Diageo, is one of the eight global marketers shortlisted for this…
Asmita Dubey, Chief Digital & Marketing Officer, L'Oréal, is one of the eight global marketers shortlisted for this…
Martin Renaud, EVP & Chief Marketing and Sales Officer, Mondelēz International, is one of the eight global marketers shortlisted…
Karen Riley-Grant, Global Chief Marketing Officer at Levi Strauss & Co, is one of the eight global marketers shortlisted for…
It’s been four years since we last looked at remuneration in detail – and much has changed in terms of financial…
Meeting overview and presentations from WFA’s Media Forum on the 27th of October
Decideware and the WFA returned again late 2022 to dig deeper into the relationship dynamics and efficiencies between marketers and…
This WFA member benchmark examined the category management of models, for photography and/or artwork.
The WFA Sourcing Board is refreshing its goals and ambitions after three years and a half, with a series of new initiatives to help…
This WFA member benchmark examined the category management of Digital Commerce
Overview of the Sourcing Forum held remotely on 1st of December, 2022
Meeting overview and presentations from WFA’s Remote Media Forum on the 7th of December 2022
Overview of the Sourcing Forum held in Amsterdam on the 8th of November, 2022
Meeting overview and presentations from WFA’s Forum Connect Media Forum on the 8th of November 2022
A WFA member wanted to know the most up-to-date Point of View from advertisers when it comes to ad servers in our constantly…
Clients acknowledge the need to pay more for diversity and sustainability commitments, as…
This session focused on the practical use of AI in the content creation process, and took place on Dec 1st, 2022 during a Sourcing…
From sustainability claims to tech regulations around the world and greater emphasis on capability building: the WFA team share some…
WFA podcast host, David Wheldon, speaks with Tom Standage, Deputy Editor of The Economist and Editor, The World Ahead, about tech…