WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.
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Discover the Future of Cross-Media Measurement
WFA’s submission to the European Commission 2024 report on the application of the General Data Protection Regulation…
Sponsorship has grown up.
For many brands, sponsorship used to be viscerally driven, often without any strategy and often…
Marketing procurement has clear priorities for 2024. Laura Forcetti, Director of Global Marketing Sourcing Services, identifies…
A Q&A session to understand how Google is implementing the Digital Services Act and how it will impact advertising on its…
WFA member benchmark on recommended sponsorship activation partners, specifically landing in gaming, music and activating rights in…
The first meeting of the WFA Media Community in 2024.
The search landscape is evolving faster than ever before, and with the advent of AI this is only going to continue.
New WFA research, conducted in partnership with Human8, provides a clear roadmap that enables global insights leaders to deliver…
Not every piece of regulation is bad news for brands. WFA Policy Manager Fraser Bridges explains why the EU’s latest green…
Six of WFA's strategic partners of WFA share their global marketing predictions for 2024.
Aude Gandon, Global Chief Marketing Officer at Nestlé, is one of the five global marketers shortlisted for the WFA…
Morgan Flatley, Global Chief Marketing Officer & Head of New Business Ventures at McDonald's, is one of the five global…
Asmita Dubey, Chief Digital & Marketing Officer at L’Oréal, is one of the five global marketers…
Marcel Marcondes, Global Chief Marketing Officer at AB InBev, is one of the five global marketers shortlisted for the WFA…
Lisa McKnight, EVP, Chief Brand Officer at Mattel, is one of the five global marketers shortlisted for the WFA Global Marketer of…
Overview of the Insight Forum held in New York City in November 2023
WFA member benchmark on the importance of demonstrating the return of investment (ROI) of Insights & Analytics function.
WFA member benchmark on perspectives on Consumer Intimacy Programs
WFA member benchmark on the key skills insights leaders are focusing on
According to a recent survey conducted by WFA and The Observatory International, 66% of brands now have in-house agencies, with 21%…