Knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

Browse through the themes below or filter by topics.

All knowledge & updates

  1.    Benchmark: OTT Media Buying Practices (APAC)
    Marketing procurement

    Benchmark: OTT Media Buying Practices (APAC)

    This WFA member benchmark of various OTT Media buying practises by WFA members.

    Read more about "Benchmark: OTT Media Buying Practices (APAC)"
  2.    Benchmark: Developments in the Russian media market
    ChannelsMarketing procurement

    Benchmark: Developments in the Russian media market

    This WFA member benchmark covers recent developments in the Russian media market, specifically new commercial policies and the push…

    Read more about "Benchmark: Developments in the Russian media market"
  3.    Benchmark: Digital Marketing workload and responsibility structuring
    Marketing procurementOrganisation & structure

    Benchmark: Digital Marketing workload and responsibility structuring

    This WFA member benchmark covers how brands are structuring workload and responsibility regarding digital marketing within their…

    Read more about "Benchmark: Digital Marketing workload and responsibility structuring"
  4.    WFA Predictions 2020

    WFA Predictions 2020

    The WFA team share their predictions for what the next 12 months hold for brands.

    Read more about "WFA Predictions 2020"
  5.    Benchmark: Fixed fees for creative assets
    Agency remuneration & contractsProductionMarketing procurement

    Benchmark: Fixed fees for creative assets

    This WFA member benchmark covers how brands are dealing with fixed rates for the development of creative assets (not production), in…

    Read more about "Benchmark: Fixed fees for creative assets"
  6.    Global Marketer of the Year shortlist profiled

    Global Marketer of the Year shortlist profiled

    The 2019 WFA Global Marketer of the Year has recognised an amazing array of marketing talent with its shortlist.

    Read more about "Global Marketer of the Year shortlist profiled"
  7.    Webinar: California Consumer Privacy Act - insights for advertisers
    Digital policyData collection & privacy

    Webinar: California Consumer Privacy Act - insights for advertisers

    Hear from Dan Jaffe, Group EVP Government Relations, ANA (US advertiser association) on key elements of the California Consumer…

    Read more about "Webinar: California Consumer Privacy Act - insights for advertisers"
  8.    The WFA Global Sourcing Board, 6 months on
    Marketing procurement

    The WFA Global Sourcing Board, 6 months on

    It's been six months since the WFA launched the board whose goal is to revolutionalise the practice and perception of marketing…

    Read more about "The WFA Global Sourcing Board, 6 months on"
  9.    PAG meeting materials – November 2019, Brussels
    Digital policySelf-regulationGender & diversity

    PAG meeting materials – November 2019, Brussels

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on November 26, 2019.

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  10.    In the spotlight: ABA Brazil’s Sandra Martinelli

    In the spotlight: ABA Brazil’s Sandra Martinelli

    Meet Sandra Martinelli, Executive President of the Brazilian…

    Read more about "In the spotlight: ABA Brazil’s Sandra Martinelli"
  11.    Unstereotype Alliance launches in Turkey
    Gender & diversity

    Unstereotype Alliance launches in Turkey

    Signatories include Avon, Coca-Cola, Colgate-Palmolive, Johnson & Johnson, P&G, Unilever and Vodafone

    Read more about "Unstereotype Alliance launches in Turkey"
  12.    German report causes a buzz on purpose
    Brand purpose

    German report causes a buzz on purpose

    OWM warns marketers that supporting a social purpose is essential for survival

    Read more about "German report causes a buzz on purpose"