Knowledge - page 3

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1.    Winning with Eco-Actives is essential for future brand growth

    Winning with Eco-Actives is essential for future brand growth

    A new Who Cares, Who Does? study by Kantar demonstrates green credentials are both beneficial to business and the planet.…

    Read more about "Winning with Eco-Actives is essential for future brand growth"
  2.    CMO Forum meeting overview (November 2021)
    Marketing operationsOrganisation & structure

    CMO Forum meeting overview (November 2021)

    Overview of the CMO Forum held remotely on November 16, 2021.

    Read more about "CMO Forum meeting overview (November 2021)"
  3.    Spotlight: Gaming Demystified 2021
    ChannelsGamingIntegrated marketingDigital transformation

    Spotlight: Gaming Demystified 2021

    Video gaming has risen to become bigger than other forms of entertainment. Its growth has been further super-charged by COVID-19,…

    Read more about "Spotlight: Gaming Demystified 2021"
  4.    Marketing as a force for positive change: lessons from Planet Pledge

    Marketing as a force for positive change: lessons from Planet Pledge

    WFA President and CMCO at Mastercard, Raja Rajamannar and Ana Maria Henao, Global Vice President of Marketing at PepsiCo, discuss…

    Read more about "Marketing as a force for positive change: lessons from Planet Pledge"
  5.    Webinar: IFBA’s Enhanced Responsible Marketing Policy
    Food marketingSelf-regulationMarketing to children

    Webinar: IFBA’s Enhanced Responsible Marketing Policy

    In August 2021, eleven of the largest global food and drinks brands agreed to further restrict advertising to children…

    Read more about "Webinar: IFBA’s Enhanced Responsible Marketing Policy"
  6.    WFA Better Marketing Pod Ep 11: On sustainability with Reckitt's Sonia Thimmiah
    Brand purposeBrand reputationDigital transformation

    WFA Better Marketing Pod Ep 11: On sustainability with Reckitt's Sonia Thimmiah

    WFA podcast host, David Wheldon, speaks with Sonia Thimmiah, Head of Sustainable Brands & Customer Partnerships at Reckitt.

    Read more about "WFA Better Marketing Pod Ep 11: On sustainability with Reckitt's Sonia Thimmiah"
  7.    Beyond Gender 2: The impact of intersectionality in advertising
    Diversity & Inclusion

    Beyond Gender 2: The impact of intersectionality in advertising

    The second Beyond Gender report offers valuable insight on intersectionality in advertising, supporting the Unstereotype Alliance's…

    Read more about "Beyond Gender 2: The impact of intersectionality in advertising"
  8.    Benchmark: Media spend on agency fees in South East Asia
    Marketing procurement

    Benchmark: Media spend on agency fees in South East Asia

    WFA member survey for Media spend on agency fees in South East Asia markets 

    Read more about "Benchmark: Media spend on agency fees in South East Asia"
  9.    Can marketing save the planet?

    Can marketing save the planet?

    Marketers have a unique toolset to help change the world for the better—it’s time they used it, says Guardian columnist…

    Read more about "Can marketing save the planet?"
  10.    Promoting diversity and inclusion in advertising: a UNICEF playbook
    Diversity & Inclusion

    Promoting diversity and inclusion in advertising: a UNICEF playbook

    Advertising can be a force for good that promotes change towards a more diverse and inclusive world. To help marketeers in this…

    Read more about "Promoting diversity and inclusion in advertising: a UNICEF playbook"
  11.    WFA Better Marketing Pod Ep 10: On digital platforms and the cookieless world with “The Ad Contrarian” Bob Hoffman
    Brand purposeBrand reputationDigital transformation

    WFA Better Marketing Pod Ep 10: On digital platforms and the cookieless world with “The Ad Contrarian” Bob Hoffman

    WFA podcast host, David Wheldon, speaks with “The Ad Contrarian”, Bob Hoffman.

    Read more about "WFA Better Marketing Pod Ep 10: On digital platforms and the cookieless world with “The Ad Contrarian” Bob Hoffman"
  12.    Media Forum Meeting Overview (27th October 2021)
    Audience measurementMarketing effectiveness

    Media Forum Meeting Overview (27th October 2021)

    Meeting overview and presentations from WFA’s Media Forum on 27 October 2021.

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  13.    Sourcing Forum meeting overview (October 2021)
    Marketing procurement

    Sourcing Forum meeting overview (October 2021)

    Overview of the Sourcing Forum held remotely on October 21, 2021.

    Read more about "Sourcing Forum meeting overview (October 2021)"
  14.    Majority of major multinationals now investing in gaming in APAC, WFA research
    Gaming

    Majority of major multinationals now investing in gaming in APAC, WFA research

    Senior marketers now have more knowledge and greater interest

    Expected investment has risen nearly three-fold in the last…

    Read more about "Majority of major multinationals now investing in gaming in APAC, WFA research"
  15.    The butterfly effect of global marketing transformation
    Creativity

    The butterfly effect of global marketing transformation

    The WFA’s CMO Forum boasts marketing leaders from diverse categories and geographies, yet their priorities are often…

    Read more about "The butterfly effect of global marketing transformation"
  16.    What’s worth keeping post pandemic
    Brand purposeBrand reputationDigital transformation

    What’s worth keeping post pandemic

    The pandemic has changed everything but what new priorities, behaviours or ways of working from the last two years would jury…

    Read more about "What’s worth keeping post pandemic"
  17.    GAMING DEMYSTIFIED 2021: Unlocking brand opportunities in video gaming
    ChannelsGamingIntegrated marketingDigital transformation

    GAMING DEMYSTIFIED 2021: Unlocking brand opportunities in video gaming

    Video gaming has risen to become bigger than other forms of entertainment. Its growth has been further super-charged by COVID-19,…

    Read more about "GAMING DEMYSTIFIED 2021: Unlocking brand opportunities in video gaming"
  18.    Five key take outs from The Economist's predictions for 2022

    Five key take outs from The Economist's predictions for 2022

    Jon Baldwin Quintanilla, WFA’s Junior Policy and Communications Manager, shares key take-outs from the recent WFA webinar with…

    Read more about "Five key take outs from The Economist's predictions for 2022"
  19.    Benchmark: Pitch Consultant Selection Criteria
    Agency review & pitchingAgency rosters

    Benchmark: Pitch Consultant Selection Criteria

    WFA member benchmark and scorecard template on Pitch Consultant Selection

    Read more about "Benchmark: Pitch Consultant Selection Criteria"
  20.    It's time to regulate the digital ad market
    Digital policy

    It's time to regulate the digital ad market

    The ad industry should embrace the societal benefits that new tech rules from Brussels could deliver

    Read more about "It's time to regulate the digital ad market"
  21.    Insight Forum Overview (October 2021)
    InfluencersConsumer insight

    Insight Forum Overview (October 2021)

    Meeting overview from WFA’s Insight Forum meeting on 13 October 2021, which took place remotely.

    Read more about "Insight Forum Overview (October 2021)"