Knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

Browse through the themes below or filter by topics.

All knowledge & updates

  1.    ePrivacy task force Meeting Overview (March 2020, Brussels)
    Digital policyData collection & privacy

    ePrivacy task force Meeting Overview (March 2020, Brussels)

    Meeting materials for WFA members from the PAG ePrivacy task force meeting on March 2020.

    Read more about "ePrivacy task force Meeting Overview (March 2020, Brussels)"
  2.    Mind the Gap - 2020
    Audience measurementChannelsMarketing effectiveness

    Mind the Gap - 2020

    The 2020 Mind the Gap report by our partner Ebiquity focusses on three areas: a projection of TV audience figures up to 2025, whether…
    Read more about "Mind the Gap - 2020"
  3.    Food Marketing to Kids - Heatmap
    Digital policyFood marketingMarketing to childrenMarketing law

    Food Marketing to Kids - Heatmap

    An overview of regulatory pressures across the world on food and non-alcoholic beverage marketing to children. Last update:…

    Read more about "Food Marketing to Kids - Heatmap"
  4.    Benchmark: Creative agencies in EMEA and APAC
    Agency evaluation & performanceAgency rostersCreativity

    Benchmark: Creative agencies in EMEA and APAC

    This WFA member benchmark covers recommendations for creative agencies in EMEA and APAC.

    Read more about "Benchmark: Creative agencies in EMEA and APAC"
  5.    Benchmark: Covid-19 Impact on Marketing
    Organisation & structure

    Benchmark: Covid-19 Impact on Marketing

    This WFA member benchmark covers how members are reacting to the Covid-19 crisis and if/how it has impacted their marketing…

    Read more about "Benchmark: Covid-19 Impact on Marketing"
  6.    Webinar: Social Commerce in China
    Brand safetyChannelsBrand safetyInfluencers

    Webinar: Social Commerce in China

    With ecommerce firmly established as an integral part of China's highly competitive retail scene, businesses are now looking to…

    Read more about "Webinar: Social Commerce in China"
  7.    2020: “They say time changes things, but you actually have to change them yourself” (Andy Warhol)
    Organisation & structure

    2020: “They say time changes things, but you actually have to change them yourself” (Andy Warhol)

    A recent member survey helped WFA identify the marketers' top priorities for 2020. Rob Dreblow analyses the top five.

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  8.    Alcohol Marketing: literature review
    Alcohol marketingSelf-regulationMarketing law

    Alcohol Marketing: literature review

    A review of academic evidence on the effect of alcohol marketing on youth choices, preferences, and behaviours

    Read more about "Alcohol Marketing: literature review"
  9.    Global Alcohol Advertising Heatmap
    Digital policyAlcohol marketingSelf-regulationMarketing law

    Global Alcohol Advertising Heatmap

    A tool providing a snapshot of regulations on alcohol advertising globally.
    Last update: March 2020

    Read more about "Global Alcohol Advertising Heatmap"
  10.    Data Ethics Board meeting overview (January 2020, London)
    Digital policyData collection & privacy

    Data Ethics Board meeting overview (January 2020, London)

    Overview of the Data Ethics Board meeting held on 21 January 2020.

    Read more about "Data Ethics Board meeting overview (January 2020, London)"
  11.    Everyone’s talking about… privacy
    Digital policy

    Everyone’s talking about… privacy

    A new proposal for the often-nicknamed 'cookie law' sent waves through Brussels (and beyond) this February. Catherine Armitage…

    Read more about "Everyone’s talking about… privacy"
  12.    RAC Programme Meeting Overview (February 2020)
    Digital policyFood marketingSelf-regulationMarketing to childrenGender & diversityMarketing law

    RAC Programme Meeting Overview (February 2020)

    Overview of the Responsible Advertising and Children (RAC) Programme meeting held on 19 February in Brussels.

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