WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.
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Together with Ad Net Zero, GARM launches at the Cannes Lions International festival of Creativity the world’s first…
Overview of the Digital Governance Exchange (DGX) meeting held remotely on 15 June 2023
3 years since the formation of the Sourcing Board, we come to reflect on how far the function of marketing procurement has come but,…
Despite one in two saying things are improving, inclusion scores remain the same as in 2021. The greatest forms of discrimination…
WFA's Diversity Ambassadors Jerry Daykin (Beam Suntory), Daniela Tabarracci (The Walt Disney Company), Efrain Ayala (Reckitt) and…
CMOs of Asahi, Diageo, L’Oréal and PepsiCo on what they want to be asking of the industry during the Cannes Lions…
If we are to believe all the articles currently being written on the subject of Artificial Intelligence, it’s highly probable…
Circular marketing and growth should be the number one item on the Cannes agenda for CMOs. Michelle McEvoy, Initiative Lead for…
What happens if you put 20,000 lesbians in a desert and give them a lot of alcohol and a large swimming pool? There are plenty of…
WFA Outlook 2023 reveals the highs and lows of media prices across key markets around the world.…
WFA’s key messages advocating for proportionate, evidence-based and robust policies on food marketing and children
A webinar with BVA BDRC Asia on Customer Effort analysis
The ‘Media Contract Guidance for Advertisers: Focus on China' empowers advertisers in China to navigate unique transparency…
Meeting overview, presentations and briefings from WFA’s Responsible Advertising and Children (RAC) programme meeting on 1…
Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 23 May 2023.
Embarking on an influencer strategy? Get insights into the best practices and how to contract your engagement.
A Q&A session with Meta on recent privacy and advertising developments, and how they impact advertisers.
Overview of the Media x Sourcing Forum held remotely on 29th March 2023.
Overview of the Sourcing Forum held remotely on the 17th May 2023.
With all the change in the industry, it's never been more essential for marketers to stay informed on what's new in content…
WFA podcast host, David Wheldon, speaks with Raja Rajamannar, Chief Marketing & Communications Officer at Mastercard and…
