Knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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All knowledge & updates

  1.    GARM Sustainability Quick Action Guide

    GARM Sustainability Quick Action Guide

    Together with  Ad Net Zero, GARM launches at the Cannes Lions International festival of Creativity the world’s first…

    Read more about "GARM Sustainability Quick Action Guide"
  2.    DGX meeting overview (June 2023)
    Digital policy

    DGX meeting overview (June 2023)

    Overview of the Digital Governance Exchange (DGX) meeting held remotely on 15 June 2023

    Read more about "DGX meeting overview (June 2023)"
  3.    Spotlight: The Sourcing Board presents ‘Our Journey Forward’

    Spotlight: The Sourcing Board presents ‘Our Journey Forward’

    3 years since the formation of the Sourcing Board, we come to reflect on how far the function of marketing procurement has come but,…

    Read more about "Spotlight: The Sourcing Board presents ‘Our Journey Forward’"
  4.    Wave II of Global DEI Census shows high recognition of industry efforts, but no improvement on inclusion
    Diversity & Inclusion

    Wave II of Global DEI Census shows high recognition of industry efforts, but no improvement on inclusion

    Despite one in two saying things are improving, inclusion scores remain the same as in 2021. The greatest forms of discrimination…

    Read more about "Wave II of Global DEI Census shows high recognition of industry efforts, but no improvement on inclusion"
  5.    “We all benefit when organisations treat everyone equally”

    “We all benefit when organisations treat everyone equally”

    WFA's Diversity Ambassadors Jerry Daykin (Beam Suntory), Daniela Tabarracci (The Walt Disney Company), Efrain Ayala (Reckitt) and…

    Read more about "“We all benefit when organisations treat everyone equally”"
  6.    “I don’t want to cry, I want to smile and jump with joy at the brilliant work that is going to inspire us all"
    Media Innovation

    “I don’t want to cry, I want to smile and jump with joy at the brilliant work that is going to inspire us all"

    CMOs of Asahi, Diageo, L’Oréal and PepsiCo on what they want to be asking of the industry during the Cannes Lions…

    Read more about "“I don’t want to cry, I want to smile and jump with joy at the brilliant work that is going to inspire us all""
  7.    If Artificial Intelligence can end humanity, just imagine what it can do for marketing!
    Digital policy

    If Artificial Intelligence can end humanity, just imagine what it can do for marketing!

    If we are to believe all the articles currently being written on the subject of Artificial Intelligence, it’s highly probable…

    Read more about "If Artificial Intelligence can end humanity, just imagine what it can do for marketing!"
  8.    Reimagining marketing in Cannes

    Reimagining marketing in Cannes

    Circular marketing and growth should be the number one item on the Cannes agenda for CMOs. Michelle McEvoy, Initiative Lead for…

    Read more about "Reimagining marketing in Cannes"
  9.    This Pride month, brands have an important choice to make
    Diversity & Inclusion

    This Pride month, brands have an important choice to make

    What happens if you put 20,000 lesbians in a desert and give them a lot of alcohol and a large swimming pool? There are plenty of…

    Read more about "This Pride month, brands have an important choice to make"
  10.    Broadcast TV drives global media price inflation

    Broadcast TV drives global media price inflation

    WFA Outlook 2023 reveals the highs and lows of media prices across key markets around the world.…

    Read more about "Broadcast TV drives global media price inflation"
  11.    Responsible Food Marketing Policy – WFA key messages
    Food marketingSelf-regulationMarketing to children

    Responsible Food Marketing Policy – WFA key messages

     WFA’s key messages advocating for proportionate, evidence-based and robust policies on food marketing and children

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  12.    Spotlight: Creating Value Through Effortless Service: A Guide to Destressing Customer Interactions

    Spotlight: Creating Value Through Effortless Service: A Guide to Destressing Customer Interactions

    A webinar with BVA BDRC Asia on Customer Effort analysis

    Read more about "Spotlight: Creating Value Through Effortless Service: A Guide to Destressing Customer Interactions"
  13.    Media Contract Guidance for Advertisers: Focus on China
    Media governanceMedia transparency

    Media Contract Guidance for Advertisers: Focus on China

    The ‘Media Contract Guidance for Advertisers: Focus on China' empowers advertisers in China to navigate unique transparency…

    Read more about "Media Contract Guidance for Advertisers: Focus on China"
  14.    RAC Programme Meeting Overview (May 2023)
    Marketing to children

    RAC Programme Meeting Overview (May 2023)

    Meeting overview, presentations and briefings from WFA’s Responsible Advertising and Children (RAC) programme meeting on 1…

    Read more about "RAC Programme Meeting Overview (May 2023)"
  15.    PAG Meeting Overview (May 2023)
    Digital policyMarketing law

    PAG Meeting Overview (May 2023)

    Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 23 May 2023.

    Read more about "PAG Meeting Overview (May 2023)"
  16.    Spotlight: Optimising your Influencer spend and learnings from across APAC

    Spotlight: Optimising your Influencer spend and learnings from across APAC

    Embarking on an influencer strategy?  Get insights into the best practices and how to contract your engagement.

    Read more about "Spotlight: Optimising your Influencer spend and learnings from across APAC"
  17.    Meta Q&A on privacy and advertising
    Digital policy

    Meta Q&A on privacy and advertising

    A Q&A session with Meta on recent privacy and advertising developments, and how they impact advertisers.

     

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  18.    Media x Sourcing Forum meeting overview (March 2023)
    Marketing procurementOrganisation & structureMedia transformation

    Media x Sourcing Forum meeting overview (March 2023)

    Overview of the Media x Sourcing Forum held remotely on 29th March 2023.

    Read more about "Media x Sourcing Forum meeting overview (March 2023)"
  19.    Sourcing Forum meeting (May 2023)
    Marketing procurement

    Sourcing Forum meeting (May 2023)

    Overview of the Sourcing Forum held remotely on the 17th May 2023.

    Read more about "Sourcing Forum meeting (May 2023)"
  20.    Spotlight: Current trends in global content production
    Marketing procurement

    Spotlight: Current trends in global content production

    With all the change in the industry, it's never been more essential for marketers to stay informed on what's new in content…

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  21.    WFA Better Marketing Pod Ep 26: On WFA's work and the importance of community in the marketing industry with Raja Rajamannar, Mastercard
    Integrated marketingDigital transformationMarketing operationsMedia transformation

    WFA Better Marketing Pod Ep 26: On WFA's work and the importance of community in the marketing industry with Raja Rajamannar, Mastercard

    WFA podcast host, David Wheldon, speaks with Raja Rajamannar, Chief Marketing & Communications Officer at Mastercard and…

    Read more about "WFA Better Marketing Pod Ep 26: On WFA's work and the importance of community in the marketing industry with Raja Rajamannar, Mastercard"