Knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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All knowledge & updates

  1.    The end of the cookie
    Ad fraud & verificationData collection & privacyData-driven marketing

    The end of the cookie

    Advertisers need to prepare to remodel their approach to data-driven marketing. WFA's Director of Global Media Services, Matt Green,…

    Read more about "The end of the cookie"
  2.    Webinar: 10 trends shaping food marketing regulation in 2020
    Food marketingMarketing law

    Webinar: 10 trends shaping food marketing regulation in 2020

    A closer look at the latest regulatory trends to restrict food and beverage marketing as a response to the global obesity…

    Read more about "Webinar: 10 trends shaping food marketing regulation in 2020"
  3.    Benchmark: Savings targets & definitions, tactical marketing procurement & PO approval
    Marketing procurement

    Benchmark: Savings targets & definitions, tactical marketing procurement & PO approval

    WFA member survey on savings targets & definitions, tactical marketing procurement & PO approval.

    Read more about "Benchmark: Savings targets & definitions, tactical marketing procurement & PO approval"
  4.    Benchmark: Global Category Management - E-commerce
    Marketing procurement

    Benchmark: Global Category Management - E-commerce

    WFA member survey on the category management of e-commerce / digital commerce initiatives by marketing procurement.

    Read more about "Benchmark: Global Category Management - E-commerce"
  5.    Global Alcohol Advertising Heatmap
    Digital policyAlcohol marketingSelf-regulationMarketing law

    Global Alcohol Advertising Heatmap

    A tool providing a snapshot of regulations on alcohol advertising globally.
    Last update: October 2020

    Read more about "Global Alcohol Advertising Heatmap"
  6.    WFA Whitepaper on marketing and sustainability

    WFA Whitepaper on marketing and sustainability

    How marketers can reconcile the consumption conundrum

    Read more about "WFA Whitepaper on marketing and sustainability"
  7.    European Commission plans to tackle green claims in advertising
    Marketing law

    European Commission plans to tackle green claims in advertising

    An overview of WFA’s outreach on the European Commission’s green claims initiative.

    Read more about "European Commission plans to tackle green claims in advertising"
  8.    DGX meeting with Facebook, 16 November 2020
    Digital policyMarketing lawData collection & privacy

    DGX meeting with Facebook, 16 November 2020

    In this session, WFA members discussed GDPR compliance with Facebook.

    Read more about "DGX meeting with Facebook, 16 November 2020"
  9.    WFA names shortlist for Global Marketer of the Year 2020

    WFA names shortlist for Global Marketer of the Year 2020

    Voting starts on December 3 at www.globalmarketeroftheyear.com. Winner to be announced in January 2021 in partnership…

    Read more about "WFA names shortlist for Global Marketer of the Year 2020"
  10.    The work that inspired in 2020
    Creativity

    The work that inspired in 2020

    We asked the WFA Global Marketer of the Year jury  what work had stood out for them this…

    Read more about "The work that inspired in 2020"
  11.    Sourcing Forum meeting overview (November 2020)
    Agency managementAgency rostersMarketing procurement

    Sourcing Forum meeting overview (November 2020)

    Overview of the Sourcing Forum held remotely on November 18, 2020.

    Read more about "Sourcing Forum meeting overview (November 2020)"
  12.    Can marketing help drive a more sustainable future for our planet?

    Can marketing help drive a more sustainable future for our planet?

    Traditionally seen as a ‘consumption driver', is marketing at odds with sustainability or can modern marketing be seen as a…

    Read more about "Can marketing help drive a more sustainable future for our planet?"
  13.    My favourite campaign of 2020...
    CreativityBrand purpose

    My favourite campaign of 2020...

    Six industry leaders highlight the work that has impressed them in this strangest of years.

    Read more about "My favourite campaign of 2020..."
  14.    Platforms and transparency
    Self-regulation

    Platforms and transparency

    The digital platforms cannot be members of the WFA but we do work with them when it delivers benefits to brands and society. CEO…

    Read more about "Platforms and transparency"
  15.    Sourcing’s diversity power
    Gender & diversityAgency management

    Sourcing’s diversity power

    Marketing procurement can play a huge part in delivering a more diverse range of suppliers for brands and driving meaningful change.…

    Read more about "Sourcing’s diversity power"