Posts about Camelia Cristache

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

RSS Feed
  1. “Stay the course on DEI and sustainability.” WFA CEO appeals to the industry ahead of Cannes
    Expert opinion
    Inclusive marketing

    “Stay the course on DEI and sustainability.” WFA CEO appeals to the industry ahead of Cannes

    Stephan Loerke

    Something is happening in our industry that is deeply worrying. Many companies are taking a step back from their public positions on DEI and sustainability.

    Read more about "“Stay the course on DEI and sustainability.” WFA CEO appeals to the industry ahead of Cannes"
  2. Survey: DEI in Content Production
    Benchmark
    Advertising & policyInclusive marketing

    Survey: DEI in Content Production

    WFA

    WFA member survey exploring company maturity and practices related to DEI in content production.

    Read more about "Survey: DEI in Content Production"
  3. Facing the Firestorm
    Expert opinion
    Inclusive marketing

    Facing the Firestorm

    Sebastian Parker & Ishani Rege

    How can brands be resilient in polarised times? Sebastian Parker and Ishani Rege from Creative Equals, WFA's strategic partner for Diversity, Equity and Inclusion, sum up the key lessons from a recent WFA webinar on campaign backlash.

    Read more about "Facing the Firestorm"
  4. Wave II of Global DEI Census shows high recognition of industry efforts, but no improvement on inclusion
    Press releases
    Inclusive marketing

    Wave II of Global DEI Census shows high recognition of industry efforts, but no improvement on inclusion

    WFA

    Despite one in two saying things are improving, inclusion scores remain the same as in 2021. The greatest forms of discrimination are still on basis of age, gender and care-giving status. Disabled respondents report the worst lived experiences.

    Read more about "Wave II of Global DEI Census shows high recognition of industry efforts, but no improvement on inclusion"
  5. Putting wages on an equal footing
    Expert opinion
    Advertising & policyInclusive marketing

    Putting wages on an equal footing

    Michele Prota

    Knowing that you are paid fairly is a critical part of the inclusion equation, says Michele Prota, Global Chief Talent Officer at Forsman & Bodenfors.

    Read more about "Putting wages on an equal footing"
  6. Inclusive Marketing - Why representation matters to your customers and your brand
    VideoWebinar
    Inclusive marketing

    Inclusive Marketing - Why representation matters to your customers and your brand

    WFA

    A WFA session around how to embed true representation across the entire marketing process

    Read more about "Inclusive Marketing - Why representation matters to your customers and your brand"
  7. World Economic Forum new benchmark on diversity and inclusion in media and entertainment
    Benchmark
    Inclusive marketing

    World Economic Forum new benchmark on diversity and inclusion in media and entertainment

    World Economic Forum

    The report shows how audiences demand more of the media and entertainment industry in terms of diversity, equity and inclusion (DE&I) and will reward progress with trust and loyalty.

    Read more about "World Economic Forum new benchmark on diversity and inclusion in media and entertainment"
  8. Webinar: Diversity & Representation - Ensuring media & advertising supports inclusion
    Video
    Advertising & policyInclusive marketing

    Webinar: Diversity & Representation - Ensuring media & advertising supports inclusion

    WFA

    Deep dive on diversity & representation in media, following the launch of a new WFA guide to addressing DEI issues in the media planning & buying process

    Read more about "Webinar: Diversity & Representation - Ensuring media & advertising supports inclusion"
  9. Launch event: Diversity and Inclusion in Marketing Trends Report
    Video
    Advertising & policyInclusive marketing

    Launch event: Diversity and Inclusion in Marketing Trends Report

    WFA

    Launch session of the WFA trends report highlighting the current state of diversity and inclusion in the marketing industry.

    Read more about "Launch event: Diversity and Inclusion in Marketing Trends Report"
  10. Marketing industry launches first-ever global diversity and inclusion census
    NewsPress releasesBenchmark
    Inclusive marketing

    Marketing industry launches first-ever global diversity and inclusion census

    WFA

    Census represents biggest ever global cross-industry collaboration between WFA, agencies associations Voxcomm and EACA, Campaign, Kantar, Cannes Lions, Advertising Week, The Effies and GWI

    Supported by major global companies including Diageo, GSK and Reckitt and agency holding groups WPP and Havas.

    National advertiser and agency associations in 27 markets are promoting the research and encouraging local marketers to participate.

    Read more about "Marketing industry launches first-ever global diversity and inclusion census"
  11. UK ad industry unveils All In Census results and action plan to improve inclusion in the workplace
    News
    Advertising & policyInclusive marketing

    UK ad industry unveils All In Census results and action plan to improve inclusion in the workplace

    WFA

    Industry-wide survey finds Black, Disabled and Working-Class talent are significantly underrepresented in UK advertising

    Read more about "UK ad industry unveils All In Census results and action plan to improve inclusion in the workplace"
  12. WFA launches global industry census in partnership with Campaign, Kantar and agencies associations EACA and VoxComm
    NewsPress releasesBenchmark
    Inclusive marketing

    WFA launches global industry census in partnership with Campaign, Kantar and agencies associations EACA and VoxComm

    WFA

    National advertiser and agency associations in 27 markets will promote research and encourage local marketers to participate.

    Census is supported by major global companies including Diageo, GSK, Havas, Mars, Mondelez and Reckitt.

    Read more about "WFA launches global industry census in partnership with Campaign, Kantar and agencies associations EACA and VoxComm"
  13. Spotlight: Diversity & Inclusion in the Production Landscape
    Video
    Advertising & policyMarketing procurementInclusive marketingMarketing procurement

    Spotlight: Diversity & Inclusion in the Production Landscape

    WFA

    An introduction to WFA’s diversity & representation guide, with key insights and ideas from APR & MCA to drive D&I in the production space.

    Read more about "Spotlight: Diversity & Inclusion in the Production Landscape"
  14. UK associations unveil ‘All In’ campaign to help build a more inclusive ad industry
    News
    Advertising & policyInclusive marketing

    UK associations unveil ‘All In’ campaign to help build a more inclusive ad industry

    WFA

    ISBA, Advertising Association and IPA to launch industry-wide census on diversity in UK advertising on March 10

    Read more about "UK associations unveil ‘All In’ campaign to help build a more inclusive ad industry"
  15. WFA President launches book on next generation marketing
    News
    Marketing technologyMarketing technology

    WFA President launches book on next generation marketing

    WFA

    Mastercard CMO, Raja Rajamannar, has written a new book detailing the challenges and solutions to the coming technology-driven revolution in marketing.

    Read more about "WFA President launches book on next generation marketing"
  16. Webinar: Diversidad e inclusion en la industria publicitaria
    Video
    Advertising & policyInclusive marketing

    Webinar: Diversidad e inclusion en la industria publicitaria

    WFA

    ¿Qué pueden hacer las marcas para intensificar sus esfuerzos de diversidad e inclusión?

    Read more about "Webinar: Diversidad e inclusion en la industria publicitaria"
  17. Expert opinionVideo
    Advertising & policyInclusive marketing

    WFA Better Marketing Pod Ep.1: Diversity & Inclusion

    WFA

    David Wheldon speaks to WFA’s Global Diversity Ambassadors, Belinda Smith and Jerry Daykin

    Read more about "WFA Better Marketing Pod Ep.1: Diversity & Inclusion"
  18. The big questions this year, answered by LIONS Live
    Expert opinion
    CreativityCannes LionsInclusive marketing

    The big questions this year, answered by LIONS Live

    Cannes Lions

    In the absence of the annual industry meetup on the French Riviera, in June WFA asked seven industry experts: “If you were at Cannes Lions this year, what one big question would you put to the industry?” In this follow-up piece, Cannes Lions offers some answers based on the discussions at LIONS Live – their new media platform for people to experience creativity wherever they are.

    Read more about "The big questions this year, answered by LIONS Live"
  19. Time to stop covering up our diversity
    Expert opinion
    Advertising & policyInclusive marketing

    Time to stop covering up our diversity

    Jerry Daykin

    We're at an important moment in the diversity conversation and understanding 'covering up' is part of unpacking that, says Jerry Daykin, Senior Media Director EMEA at GSK Consumer Healthcare and WFA Global Diversity and Inclusion Ambassador.

    Read more about "Time to stop covering up our diversity"
  20. Putting an end to racially-loaded terms in marketing
    Expert opinion
    Advertising & policyInclusive marketing

    Putting an end to racially-loaded terms in marketing

    Stephan Loerke

    WFA CEO, Stephan Loerke, calls on the industry to change the narrative and to stop using terms such as 'whitelist' and 'blacklist' for the biases they perpetuate

    Read more about "Putting an end to racially-loaded terms in marketing"
  21. UN Women and WFA call on the industry to fight racism and inequality
    Expert opinion
    Advertising & policyInclusive marketing

    UN Women and WFA call on the industry to fight racism and inequality

    Stephan Loerke

    Phumzile Mlambo-Ngcuka, UN Under-Secretary-General and Executive Director of UN Women, and Stephan Loerke, CEO, WFA, issue a joint statement and call for action 

    Read more about "UN Women and WFA call on the industry to fight racism and inequality"