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Marketing operationsLarge multinationals tighten ad spend squeeze according to WFA Covid-19 Response Tracker
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Diversity & InclusionWFA launches new guide on diversity and inclusion in marketing
Read more about "WFA launches new guide on diversity and inclusion in marketing"New report supports the case for an equitable and accurate representation of race and ethnicity, ability, sexuality, gender identity…
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Marketing operationsEighty percent of multinationals deferring campaigns but the same number are creating new content in response to the Covid19 crisis
Read more about "Eighty percent of multinationals deferring campaigns but the same number are creating new content in response to the Covid19 crisis"WFA compendium collates best-practice examples of how marketing teams are developing campaigns in response to the crisis
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WFA President’s Awards honour marketing leadership initiatives
Read more about "WFA President’s Awards honour marketing leadership initiatives"Industry Associations from Chile, France, Italy, Norway and the USA recognised for outstanding leadership as LATAM associations and…
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Agency review & pitchingWFA announces changes to global leadership team
Read more about "WFA announces changes to global leadership team"New appointments to Executive Committee from Just Eat, Pernod Ricard, Sanofi and TATA
Unilever’s David Porter and…
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L’Oréal’s Lubomira Rochet named WFA Global Marketer of the Year
Read more about "L’Oréal’s Lubomira Rochet named WFA Global Marketer of the Year"Award celebrates marketers who have been truly making a difference in 2019. More at…
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Estonian Marketing Association joins WFA
Read more about "Estonian Marketing Association joins WFA"TULI Estonia among WFA’s global network of national industry associations in 60 countries
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WFA strengthens Asia Leadership team
Read more about "WFA strengthens Asia Leadership team"Unilever’s David Porter to move from current role as APAC Chair, WFA Media Forum to Regional VP, Asia Pacific while new Asia…
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Ad blockingBetter Ads Standard for short-form video announced
Read more about "Better Ads Standard for short-form video announced"The Coalition for Better Ads announced that it has developed a Better Ads Standard for short-form video for desktop, mobile web and…
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Brand safetyBrand safetyMarketing leaders take action on harmful online content
Read more about "Marketing leaders take action on harmful online content"Global Alliance for Responsible Media launches solutions to improve digital safety.
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WFA names shortlist for Global Marketer of the Year 2019
Read more about "WFA names shortlist for Global Marketer of the Year 2019"Voting starts on December 3 at www.globalmarketeroftheyear.com
Winner to be announced in January…
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Integrated marketingStandalone digital roles to diminish as big multinationals aim for more integrated, agile structures
Read more about "Standalone digital roles to diminish as big multinationals aim for more integrated, agile structures"Efforts to create truly integrated campaigns are still a work in progress for many