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Audience measurementMarketing technologyMarketing technologyData & analyticsData-driven marketingMarketing effectivenessMarketing technologyKnowledge Spotlight: Marketing Mix Modelling 101
Read more about "Knowledge Spotlight: Marketing Mix Modelling 101"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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Marketing procurementSourcing Forum Overview (February 2025)
Read more about "Sourcing Forum Overview (February 2025)"Overview of the WFA Sourcing Forum meeting, held remotely on 26th February 2025.
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CMO Forum meeting overview (March 2025)
Read more about "CMO Forum meeting overview (March 2025)"Overview of the WFA CMO Forum meeting held in person in Singapore on the 4th of March.
WFA videos & webinars
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WFA Insight Forum: Elevating the insight functions with AI
Is it time for a marketing makeover? - Part 1 | Does marketing have a PR problem?
Is it time for a marketing makeover? - Part 2 | Can marketers be more influential in the boardroom?
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Eight new members join WFA
Read more about "Eight new members join WFA"A raft of new corporate members has signed up to join WFA, taking total membership to more than 150 and reflecting the strong value…
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AB InBev CMO wins Global Marketer of the Year
Read more about "AB InBev CMO wins Global Marketer of the Year"Marcel Marcondes, Global Chief Marketing Officer, AB InBev has won the 2024 WFA Global Marketer of the Year, WFA’s annual…
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L’Oréal, Kraft Heinz and Mastercard join Seth Godin on the Global Marketer Week conference stage
Read more about "L’Oréal, Kraft Heinz and Mastercard join Seth Godin on the Global Marketer Week conference stage"WFA and the Belgian Advertiser Association, UBA, have announced new speakers for the WFA x UBA Conference, which will form the…
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I subscribeWFA's #BetterMarketing Pod
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Putting brand first | WFA #BetterMarketingPod with Allyson Witherspoon, Nissan
On being a real global marketer | WFA #BetterMarketingPod, Dr Frederique Covington Corbett, UNICEF
On being AI-able | WFA #BetterMarketingPod with Mark Ritson and his AI alter ego, the Ritbot
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WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide WFA strategy.
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The WFA AGM will give members a review of the past year’s activities, challenges and major achievements.
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WFA’s AI Community is a cross-functional group bringing together senior marketing, policy and legal professionals and aims to provide brands with the knowledge and insights needed to leverage AI in an effective and responsible way.
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Unlocking the opportunities of inclusive marketing
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For CMO’s and marketing leaders
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For global/regional market research and consumer insight specialists
About WFA
We are the only global network for marketers
We connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
Become a WFA member and get involved
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.
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