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All entries
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Diversity & Inclusion
WFA Better Marketing Pod Ep.1: Diversity & Inclusion
David Wheldon speaks to WFA’s Global Diversity Ambassadors, Belinda Smith and Jerry Daykin
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50 things to create a more anti-racist workplace
Dismantling racism is everyone's job, and here are 50 microactions to get you started and committed to establishing an antiracist…
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Study: Consumers follow brand promises on fighting racism and hatred
49% of consumers appreciate brands making efforts to fight racism, hatred and misinformation; 28% believe that brands should lead…
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Diversity & Inclusion
Putting an end to racially-loaded terms in marketing
WFA CEO, Stephan Loerke, calls on the industry to change the narrative and to stop using terms such as 'whitelist' and 'blacklist'…
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Diversity & Inclusion
It’s time for action
WFA CEO, Stephan Loerke, explains why our industry must address diversity and inclusion in the content it produces as well as…
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Bias and Inclusion in Advertising: An analysis of 2019 Cannes Lions Work
This study examines representations of gender, race/ethnicity, LGBTQ+, disability, age, and body size in Cannes Lions ads from…
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Diversity & Inclusion
UN Women and WFA call on the industry to fight racism and inequality
Phumzile Mlambo-Ngcuka, UN Under-Secretary-General and Executive Director of UN Women, and Stephan Loerke, CEO, WFA, issue a joint…
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Adland commits: 10 ways to hold the industry accountable #BlackLivesMatter
UK advertising and media leaders have issued an open letter calling on the industry to address inequality and take action against…
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Gender equality attitudes study
Quantifies the scale of harmful gender-based stereotypes in 10 countries, including Colombia, India, Japan, Kenya, Nigeria, The…
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Diversity & Inclusion
Webinar: The case for greater diversity and inclusion in marketing
What can brands do to step up their diversity and inclusion efforts?
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Diversity & Inclusion
The power of diversity at a time of crisis
In times of isolation we need to prioritise diversity more than ever. WFA’s first ever diversity ambassadors, Belinda Smith,…
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Diversity & Inclusion
Experts make the case for greater diversity and inclusion in marketing
To coincide with the launch of the WFA Marketer’s Approach to Diversity and Inclusion, WFA asked six industry leaders why they…
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Seek out good actors and elevate them
A view by Jerry Daykin, Media Director at GSK Consumer Healthcare
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There is no general consumer
A view by Aline Santos, Unilever EVP Global Marketing and Chief Diversity & Inclusion Officer
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Diverse coalitions create breakthrough solutions
A view by Jane Wakely, Lead CMO, Mars Incorporated
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Accelerating to equal
A view by Marc Pritchard, Chief Brand Officr, P&G
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Inclusion starts at home
WFA has compiled some practical tips for fostering a culture of inclusion across all levels of an organisation
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True equality is a work-in-progress
A view by Raja Rajamannar, WFA President and Chief Marketing and Communications Officer of Mastercard
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Diversity & Inclusion
A Marketer's Approach to Diversity and Inclusion
This new WFA report offers brand insights, suggestions and case studies for embracing diversity in your creative and work…
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The Unstereotype Metric
Developed for the Unstereotype Alliance, it helps measure gender portrayal in advertising
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Diversity & Inclusion
Let's talk about bias
How do you overcome the inherent bias that we all bring to the table? Diageo and Unilever share some views on how to get the 3Ps of…
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Diversity & InclusionContent marketing
Advertising has rebranded diversity, and it isn’t a positive change
Diversity efforts are often whitewashed and dulled down, says Belinda Smith, Global Head of Media, Electronic Arts. Here are 5 ways…
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How to create LGBTQ+ inclusive advertising
This guide aims to help brands bring to life a campaign in paid advertising for a general audience that includes or features LGBT+…
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Bias and inclusion in Advertising: An analysis of 2018 Cannes Lions Film Craft Ads
This study examines representations of gender, race/ethnicity, sexual orientation (LGBTQ), and ability (with a focus on people with…
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Diversity & InclusionBrand purpose
Better Marketing: Marketing can be a force for positive gender and ethnicity portrayals
Belinda J. Smith, Global Head of Media at Electronic Arts, makes the case on how marketing can change the world for the better.
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The Gender Equality Measure
The questions used in the Gender Equality Measure (GEM™) module, which helps business leaders make better decisions by…
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Diversity & Inclusion
WFA talks Better Marketing: Gender and diversity
At Cannes Lions 2018, global CMOs shared their views on gender and diversity in marketing: Syl Saller and Grainne Wafer (Diageo),…
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Diversity & Inclusion
The case for unstereotyping ads
The industry needs to move with the times in terms of gender portrayal. And it is not just a 'nice to have'.
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Diversity & InclusionBrand purpose
A guide to progressive gender portrayals in advertising
At the Cannes Lions Festival 2017, UN Women and a number of leading voices in the marketing and advertising industry including WFA,…
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