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  1.    WFA Better Marketing Pod Ep.1: Diversity & Inclusion
    Diversity & Inclusion

    WFA Better Marketing Pod Ep.1: Diversity & Inclusion

    David Wheldon speaks to WFA’s Global Diversity Ambassadors, Belinda Smith and Jerry Daykin

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  2.    50 things to create a more anti-racist workplace

    50 things to create a more anti-racist workplace

    Dismantling racism is everyone's job, and here are 50 microactions to get you started and committed to establishing an antiracist…

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  3.    Study: Consumers follow brand promises on fighting racism and hatred

    Study: Consumers follow brand promises on fighting racism and hatred

    49% of consumers appreciate brands making efforts to fight racism, hatred and misinformation; 28% believe that brands should lead…

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  4.    Putting an end to racially-loaded terms in marketing
    Diversity & Inclusion

    Putting an end to racially-loaded terms in marketing

    WFA CEO, Stephan Loerke, calls on the industry to change the narrative and to stop using terms such as 'whitelist' and 'blacklist'…

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  5.    It’s time for action
    Diversity & Inclusion

    It’s time for action

    WFA CEO, Stephan Loerke, explains why our industry must address diversity and inclusion in the content it produces as well as…

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  6.    Bias and Inclusion in Advertising: An analysis of 2019 Cannes Lions Work

    Bias and Inclusion in Advertising: An analysis of 2019 Cannes Lions Work

    This study examines representations of gender, race/ethnicity, LGBTQ+, disability, age, and body size in Cannes Lions ads from…

    Read more about "Bias and Inclusion in Advertising: An analysis of 2019 Cannes Lions Work"
  7.    UN Women and WFA call on the industry to fight racism and inequality
    Diversity & Inclusion

    UN Women and WFA call on the industry to fight racism and inequality

    Phumzile Mlambo-Ngcuka, UN Under-Secretary-General and Executive Director of UN Women, and Stephan Loerke, CEO, WFA, issue a joint…

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  8.    Adland commits: 10 ways to hold the industry accountable #BlackLivesMatter

    Adland commits: 10 ways to hold the industry accountable #BlackLivesMatter

    UK advertising and media leaders have issued an open letter calling on the industry to address inequality and take action against…

    Read more about "Adland commits: 10 ways to hold the industry accountable #BlackLivesMatter"
  9.    Gender equality attitudes study

    Gender equality attitudes study

    Quantifies the scale of harmful gender-based stereotypes in 10 countries, including Colombia, India, Japan, Kenya, Nigeria, The…

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  10.    Webinar: The case for greater diversity and inclusion in marketing
    Diversity & Inclusion

    Webinar: The case for greater diversity and inclusion in marketing

    What can brands do to step up their diversity and inclusion efforts?

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  11.    The power of diversity at a time of crisis
    Diversity & Inclusion

    The power of diversity at a time of crisis

    In times of isolation we need to prioritise diversity more than ever. WFA’s first ever diversity ambassadors, Belinda Smith,…

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  12.    Experts make the case for greater diversity and inclusion in marketing
    Diversity & Inclusion

    Experts make the case for greater diversity and inclusion in marketing

    To coincide with the launch of the WFA Marketer’s Approach to Diversity and Inclusion, WFA asked six industry leaders why they…

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  13.    Seek out good actors and elevate them

    Seek out good actors and elevate them

    A view by Jerry Daykin, Media Director at GSK Consumer Healthcare

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  14.    There is no general consumer

    There is no general consumer

    A view by Aline Santos, Unilever EVP Global Marketing and Chief Diversity & Inclusion Officer

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  15.    Diverse coalitions create breakthrough solutions

    Diverse coalitions create breakthrough solutions

    A view by Jane Wakely, Lead CMO, Mars Incorporated

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  16.    Accelerating to equal

    Accelerating to equal

    A view by Marc Pritchard, Chief Brand Officr, P&G

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  17.    Inclusion starts at home

    Inclusion starts at home

    WFA has compiled some practical tips for fostering a culture of inclusion across all levels of an organisation

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  18.    True equality is a work-in-progress

    True equality is a work-in-progress

    A view by Raja Rajamannar, WFA President and Chief Marketing and Communications Officer of Mastercard

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  19.    A Marketer's Approach to Diversity and Inclusion
    Diversity & Inclusion

    A Marketer's Approach to Diversity and Inclusion

    This new WFA report offers brand insights, suggestions and case studies for embracing diversity in your creative and work…

    Read more about "A Marketer's Approach to Diversity and Inclusion"
  20.    The Unstereotype Metric

    The Unstereotype Metric

    Developed for the Unstereotype Alliance, it helps measure gender portrayal in advertising

    Read more about "The Unstereotype Metric"
  21.    Let's talk about bias
    Diversity & Inclusion

    Let's talk about bias

    How do you overcome the inherent bias that we all bring to the table? Diageo and Unilever share some views on how to get the 3Ps of…

    Read more about "Let's talk about bias"
  22.    Advertising has rebranded diversity, and it isn’t a positive change
    Diversity & InclusionContent marketing

    Advertising has rebranded diversity, and it isn’t a positive change

    Diversity efforts are often whitewashed and dulled down, says Belinda Smith, Global Head of Media, Electronic Arts. Here are 5 ways…

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  23.    How to create LGBTQ+ inclusive advertising

    How to create LGBTQ+ inclusive advertising

    This guide aims to help brands bring to life a campaign in paid advertising for a general audience that includes or features LGBT+…

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  24.    Bias and inclusion in Advertising: An analysis of 2018 Cannes Lions Film Craft Ads

    Bias and inclusion in Advertising: An analysis of 2018 Cannes Lions Film Craft Ads

    This study examines representations of gender, race/ethnicity, sexual orientation (LGBTQ), and ability (with a focus on people with…

    Read more about "Bias and inclusion in Advertising: An analysis of 2018 Cannes Lions Film Craft Ads"
  25.    Better Marketing: Marketing can be a force for positive gender and ethnicity portrayals
    Diversity & InclusionBrand purpose

    Better Marketing: Marketing can be a force for positive gender and ethnicity portrayals

    Belinda J. Smith, Global Head of Media at Electronic Arts, makes the case on how marketing can change the world for the better.

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  26.    The Gender Equality Measure

    The Gender Equality Measure

    The questions used in the Gender Equality Measure (GEM™) module, which helps business leaders make better decisions by…

    Read more about "The Gender Equality Measure"
  27.    WFA talks Better Marketing: Gender and diversity
    Diversity & Inclusion

    WFA talks Better Marketing: Gender and diversity

    At Cannes Lions 2018, global CMOs shared their views on gender and diversity in marketing: Syl Saller and Grainne Wafer (Diageo),…

    Read more about "WFA talks Better Marketing: Gender and diversity"
  28.    The case for unstereotyping ads
    Diversity & Inclusion

    The case for unstereotyping ads

    The industry needs to move with the times in terms of gender portrayal. And it is not just a 'nice to have'.

    Read more about "The case for unstereotyping ads"
  29.    A guide to progressive gender portrayals in advertising
    Diversity & InclusionBrand purpose

    A guide to progressive gender portrayals in advertising

    At the Cannes Lions Festival 2017, UN Women and a number of leading voices in the marketing and advertising industry including WFA,…

    Read more about "A guide to progressive gender portrayals in advertising"

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