Get analysis, insight & opinions from the world's top marketers.
Sign up to our newsletter.
RSS Feed
-
Advertising & policyDigital policyPrivacy & techABA Manual for compliance with Brazil’s Data Protection Law
Read more about "ABA Manual for compliance with Brazil’s Data Protection Law"Brazilian advertiser association ABA produces manual for compliance with the LGPD
-
Advertising & policyDigital policyAd techData governancePrivacy & techData Safety Benchmarking & Analysis
Read more about "Data Safety Benchmarking & Analysis"Practical guidance for brands looking to minimise risk and manage data safety on their digital platforms, based on an analysis and benchmarking of 1000+ advertiser websites carried out by Global Data Bank.
-
Marketing procurementMarketing procurementMaintaining an appropriate level of governance with agencies
Read more about "Maintaining an appropriate level of governance with agencies"Financial Progression has released a bulletin for WFA members to assist them in deciding how best to undertake their contract compliance audit programme in 2020
-
Advertising & policyHow-to guides for responsible alcohol marketing on social media
Read more about "How-to guides for responsible alcohol marketing on social media"Alcohol beverage producers have developed a checklist of five key elements designed to help ensure minors’ social media experience is free from alcohol ads.
-
Agency managementMarketing strategyMarketing strategyHow a good scope of work program can benefit an organisation
Read more about "How a good scope of work program can benefit an organisation"Our strategic partners at Decideware have created a guide on the values, creation and implementation of a high quality scope of work program.
-
Agency managementAdvertising production payment guidelines
Read more about "Advertising production payment guidelines"This reference guide produced by APR offers current best practices and industry trends regarding advertising production payments made by agencies to production companies.
To access this members-only content, please log in.
-
Brand purposeBrand reputationGlobal Marketer WeekPutting People First: 10 years of WFA's Project Reconnect
Read more about "Putting People First: 10 years of WFA's Project Reconnect"10 years of learnings from running Project Reconnect
-
Advertising & policyDigital policyData governancePrivacy & techGDPR6 tips to keep in mind when marketing to children online
Read more about "6 tips to keep in mind when marketing to children online"This one-pager provides a checklist of things to keep in mind when marketing to kids online, in line with the letter and the spirit of the GDPR.
-
Advertising & policyDigital policyData governancePrivacy & techGDPRData Processing Agreement for Advertisers (2018)
Read more about "Data Processing Agreement for Advertisers (2018)"This Data Protection Agreement (DPA) template for Advertisers has been drafted by Digital Decisions in collaboration with the World Federation of Advertisers (WFA) and Bond van Adverteerders (BVA | Association of Dutch Advertisers). This document can be used as an example Data Processing Agreement by Advertisers looking to update their contractual framework under the recently enforced and upcoming Data Protection and Privacy Regulations.
-
Advertising & policyDigital policyData governancePrivacy & techGDPRDigital media transformationAre you ready for GDPR? The WFA guide to GDPR guide for Marketers (2017)
Read more about "Are you ready for GDPR? The WFA guide to GDPR guide for Marketers (2017)"When it comes to the EU’s new General Data Protection Regulation, 7 out of 10 marketers are in the dark. Maybe you’re one of them. Since the regulation came into force in 2018, anyone marketing to people within the EU needs to be fully GDPR compliant. This means making major changes to how you capture and process consumer data and how your consumers interact with your brand online through your website or your app.
Ignore GDPR and you run the risk of heavy fines and damage to your reputation. But you don’t need to face this alone. At WFA we’re working hard to give members the advice they need.
-
Advertising & policyValue of advertisingAdvertising standards toolkit for the promotion of effective self-regulation
Read more about "Advertising standards toolkit for the promotion of effective self-regulation"Multiple countries worldwide, including China, Vietnam and Cambodia are reviewing their regulatory frameworks for advertising. There is no global one-size-fits-all approach to advertising standards; every country will craft a regulatory framework according to domestic legal and cultural specificities. But the core components for effective and responsible advertising standards remain the same.
This toolkit makes the case for advertising self-regulation, identifying the core building blocks drawing on case studies from Brazil, India and the Philippines.
Member-only content, please log in to view this toolkit.
-
Advertising & policyDigital policyData governancePrivacy & techGDPRGDPR Guide for Marketers
Read more about "GDPR Guide for Marketers"This guide, developed with the support of Hunton & Williams LLP, aims to help address this gap by highlighting five key areas of GDPR which marketers should be aware of in order to prepare.
-
Advertising & policyCross-media measurementMedia & analyticsEuropean Viewability Measurement Principles
Read more about "European Viewability Measurement Principles"Created by the EVSG (European Viewability Steering Group - made up of WFA, EACA and IAB Europe), these principles are designed to ensure that harmonised best practice standards and guidelines are applied to the measurement and trading of viewable digital advertising across all markets in Europe (and beyond). They are designed to help our industry to achieve the following common goals:
1. To raise minimum quality standards in digital advertising measurement for all stakeholders across Europe.
2. To measure digital ad exposure which is deemed a key step to increasing confidence in digital ad trading.
3. To enhance the (internet) user experience in the context of changing user expectations.
4. To improve confidence in the digital ad environment. -
Advertising & policyMedia & analyticsCMO ForumCompendium of ad fraud knowledge for media investors
Read more about "Compendium of ad fraud knowledge for media investors"The intention of this compendium is to raise awareness of ad fraud among brand owners and to provide the knowledge and best practices to effectively counter it. This document seeks to encourage brand owners to adopt these best practices and to work with industry partners to make the changes necessary to reduce fraud substantially.
-
Advertising & policyImplementation Guide for Marketing Communications to Children Commitment
Read more about "Implementation Guide for Marketing Communications to Children Commitment"Initiated by the World Federation of Advertisers and The Consumer Goods Forum, this tool aims to help the retailer and manufacturer member companies of the CGF to implement the agreed Commitment to stop marketing communications to children under 12.
-
Guide on Global Agency Remuneration Trends and the use of performance metrics (2014)
Read more about "Guide on Global Agency Remuneration Trends and the use of performance metrics (2014)"A WFA report on how global trends in performance based remuneration are evolving, and how metrics are weighted by agency type.
-
Trends & forecastsAd techAgency managementMedia & analyticsPrivacy & techGuide to Programmatic Media (2014)
Read more about "Guide to Programmatic Media (2014)"An introduction and guide to the programmatic media landscape, with focus on the suppliers and the different models of trading desks available to advertisers.
-
Guidelines on client-agency relations and best practice in the pitch process (2013)
Read more about "Guidelines on client-agency relations and best practice in the pitch process (2013)"This document provides recommendations for both parties, the agency and the client, on how organize, conduct and conclude a pitch process leading to a new client-agency relationship.
Member-only content. Please log in to access this guide.
- Previous page
- 1
- 2
- Next page
