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Advertising & policyInclusive marketingANA unveils guidelines for working with diverse suppliers
Read more about "ANA unveils guidelines for working with diverse suppliers"New guidelines aims to help marketers improve their ways of working with diverse media suppliers and strengthen their DEI strategy
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SustainabilityWFA issues guidance for brands on making credible environmental claims
Read more about "WFA issues guidance for brands on making credible environmental claims"New research indicates that 64% of Planet Pledge signatories now have ethical standards in place to guard against potential greenwashing
Dairy company, Arla, and Australian Advertiser Association sign up to WFA’s Planet Pledge taking total to 27 major multi-nationals
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WFA Environmental Claims Guidance: Annex documents
Read more about "WFA Environmental Claims Guidance: Annex documents"Annex documents elaborated by ICAS and EASA that complement WFA's upcoming Environmental Claims Guidance
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Advertising & policyInclusive marketingWFA launches guide to diversity and representation in media planning and buying
Read more about "WFA launches guide to diversity and representation in media planning and buying"New framework details potential issues and opportunities in key areas
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Advertising & policyInclusive marketingNew guide addressing Diversity & Inclusion in brand safety
Read more about "New guide addressing Diversity & Inclusion in brand safety"The guide has been developed by the European Association of Communication Agencies (EACA)
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Advertising & policyDigital policyAd techData governancePrivacy & techData Safety in 2021: Benchmark & Analysis
Read more about "Data Safety in 2021: Benchmark & Analysis"Practical guidance for brands looking to minimise risk and manage data safety on their digital platforms, based on an analysis and benchmarking of 2930 advertiser websites carried out by Global Data Bank.
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Benchmark: Pitch Consultant Selection Criteria
Read more about "Benchmark: Pitch Consultant Selection Criteria"WFA member benchmark and scorecard template on Pitch Consultant Selection
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Advertising & policyInclusive marketingWFA launches Latin American guide to diversity and representation through the creative process
Read more about "WFA launches Latin American guide to diversity and representation through the creative process"New guide provides local examples of unstereotyped work combined with global insight into areas where bias can occur in the creative process
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Inclusive marketingWFA launches guide to diversity and representation through the creative funnel
Read more about "WFA launches guide to diversity and representation through the creative funnel"Comprehensive framework details potential issues at every stage of the creative process
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Marketing procurementRetail media & ecommerceMarketing procurementGuide to Ecommerce content production optimisation
Read more about "Guide to Ecommerce content production optimisation"APR is providing this guide free to WFA members as an introduction to exploring ecommerce through a content production lens.
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Marketing procurementMarketing procurementDefining world-class standards for marketing procurement
Read more about "Defining world-class standards for marketing procurement"To drive improvement, marketing procurement needs to ensure that everyone is talking the same language. WFA’s Global Sourcing Board has created some common definitions for key terms.
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Advertising & policyDigital policyPrivacy & techABA Manual for compliance with Brazil’s Data Protection Law
Read more about "ABA Manual for compliance with Brazil’s Data Protection Law"Brazilian advertiser association ABA produces manual for compliance with the LGPD
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Advertising & policyDigital policyAd techData governancePrivacy & tech
Data Safety Benchmarking & Analysis
Read more about "Data Safety Benchmarking & Analysis"Practical guidance for brands looking to minimise risk and manage data safety on their digital platforms, based on an analysis and benchmarking of 1000+ advertiser websites carried out by Global Data Bank.
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Marketing procurementMarketing procurementMaintaining an appropriate level of governance with agencies
Read more about "Maintaining an appropriate level of governance with agencies"Financial Progression has released a bulletin for WFA members to assist them in deciding how best to undertake their contract compliance audit programme in 2020
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Advertising & policyHow-to guides for responsible alcohol marketing on social media
Read more about "How-to guides for responsible alcohol marketing on social media"Alcohol beverage producers have developed a checklist of five key elements designed to help ensure minors’ social media experience is free from alcohol ads.
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Agency managementMarketing strategyMarketing strategyHow a good scope of work program can benefit an organisation
Read more about "How a good scope of work program can benefit an organisation"Our strategic partners at Decideware have created a guide on the values, creation and implementation of a high quality scope of work program.
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Agency managementAdvertising production payment guidelines
Read more about "Advertising production payment guidelines"This reference guide produced by APR offers current best practices and industry trends regarding advertising production payments made by agencies to production companies.
To access this members-only content, please log in.
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Advertising & policyInclusive marketingHandbook of good practices and responsibility for ending harassment in events
Read more about "Handbook of good practices and responsibility for ending harassment in events"This document, originally produced in Portuguese and translated into English by the Brazilian Advertisers' Association (ABA), addresses the question of inappropriate - and sometimes harmful - behavior, more specifically at events, where harassment is often widely spread.
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Swedish Advertisers' guide to digital advertising
Read more about "Swedish Advertisers' guide to digital advertising"New guide from the Swedish Advertisers which aims to help advertisers better understand and demand more transparency and better results from agencies, platforms and other ecosystem partners
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Brand purposeBrand reputationGlobal Marketer WeekPutting People First: 10 years of WFA's Project Reconnect
Read more about "Putting People First: 10 years of WFA's Project Reconnect"10 years of learnings from running Project Reconnect
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Advertising & policyDigital policyData governancePrivacy & techGDPR6 tips to keep in mind when marketing to children online
Read more about "6 tips to keep in mind when marketing to children online"This one-pager provides a checklist of things to keep in mind when marketing to kids online, in line with the letter and the spirit of the GDPR.
