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Digital policyAIThis month in AI: brands say no to agencies, paid AI search, new regulations and the rise of AI influencers
Read more about "This month in AI: brands say no to agencies, paid AI search, new regulations and the rise of AI influencers"In today’s rapidly changing digital and technological landscape, keeping pace with the latest trends can be challenging. As AI transforms the marketing industry at an unprecedented rate, staying informed has never been more important. That’s why I am launching WFA’s monthly AI update, serving as your one-stop round up of the most important developments impacting your use of AI.
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Inclusive marketingFacing the Firestorm
Read more about "Facing the Firestorm"How can brands be resilient in polarised times? Sebastian Parker and Ishani Rege from Creative Equals, WFA's strategic partner for Diversity, Equity and Inclusion, sum up the key lessons from a recent WFA webinar on campaign backlash.
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Marketing technologyAIMarketing technologyGenAI and the marketing essentials that won’t change
Read more about "GenAI and the marketing essentials that won’t change"As more brands and agencies get excited by generative AI (GenAI), WFA’s Director of Global Sourcing, Laura Forcetti, hosted a panel at Spikes Asia exploring the intersection between GenAI and the foundations of effective marketing. Here are the key lessons:
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CreativityTrust me when I tell you this about the state of creativity…
Read more about "Trust me when I tell you this about the state of creativity…"We’ll only get better, more effective campaigns when agencies can persuade clients to trust them. Arwa Madhawi explores the business case.
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A CMOs Wake Up Call - not Who but How
Read more about "A CMOs Wake Up Call - not Who but How"An Agency Mania Solutions article exploring why CMOs must shift their mindset and focus from "which agencies shoud I hire?" to "How can I operate to embolden agencies to succeed?"
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CMOCMO: The impossible job?
Read more about "CMO: The impossible job?"Has CMO become an impossible job? Five industry leaders share their view.
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Green claims rules could be good for brands
Read more about "Green claims rules could be good for brands"Not every piece of regulation is bad news for brands. WFA Policy Manager Fraser Bridges explains why the EU’s latest green claims rules could help the industry and why legislators need to be wary of ‘disempowering’ consumers when it comes to the Green Transition.
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Inclusive marketingSix WFA partner predictions for 2024
Read more about "Six WFA partner predictions for 2024"Six of WFA's strategic partners of WFA share their global marketing predictions for 2024.
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Global Marketer of the YearAude Gandon, Global Marketer of 2023 nominee: “Sports can be a fantastic teacher for children”
Read more about "Aude Gandon, Global Marketer of 2023 nominee: “Sports can be a fantastic teacher for children”"Aude Gandon, Global Chief Marketing Officer at Nestlé, is one of the five global marketers shortlisted for the WFA Global Marketer of the Year award. Aude talks to us about 2023: creative transformation across 188 markets, net zero commitments, B-Corp and marketing ROI. In partnership with The Drum.
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Global Marketer of the YearMorgan Flatley, Global Marketer of 2023 nominee: “Marketing is very central to our corporate strategy"
Read more about "Morgan Flatley, Global Marketer of 2023 nominee: “Marketing is very central to our corporate strategy""Morgan Flatley, Global Chief Marketing Officer & Head of New Business Ventures at McDonald's, is one of the five global marketers shortlisted for the WFA Global Marketer of the Year award. Morgan talks to us about 2023: lifting and shifting creativity & innovation, Grimace, raising your arches and driving business results through great marketing. In partnership with The Drum.
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Global Marketer of the YearAsmita Dubey, Global Marketer of 2023 nominee: “Augmented marketing is a meeting ground for the left and right brain"
Read more about "Asmita Dubey, Global Marketer of 2023 nominee: “Augmented marketing is a meeting ground for the left and right brain""Asmita Dubey, Chief Digital & Marketing Officer at L’Oréal, is one of the five global marketers shortlisted for the WFA Global Marketer of Year award. Asmita talks to us about 2023: beauty tech, beauty seekers and augmented marketing. In partnership with The Drum.
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Global Marketer of the YearMarcel Marcondes, Global Marketer of 2023 nominee: “Finding creative ways to solve business & consumer problems generates effectiveness"
Read more about "Marcel Marcondes, Global Marketer of 2023 nominee: “Finding creative ways to solve business & consumer problems generates effectiveness""Marcel Marcondes, Global Chief Marketing Officer at AB InBev, is one of the five global marketers shortlisted for the WFA Global Marketer of the Year award. Marcel talks to us about 2023: creative transformation, the impact of a global campaign in 70 markets in 48 hours and the importance of humility. In partnership with The Drum.
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Global Marketer of the YearLisa McKnight, Global Marketer of 2023 nominee: “We really painted the world pink"
Read more about "Lisa McKnight, Global Marketer of 2023 nominee: “We really painted the world pink""Lisa McKnight, EVP, Chief Brand Officer at Mattel, is one of the five global marketers shortlisted for the WFA Global Marketer of the Year award. Lisa talks to us about 2023: toys made from ocean-bound plastic, girl empowerment and, of course, Barbie. In partnership with The Drum.
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Successes in a tough year
Read more about "Successes in a tough year"The world keeps throwing up new challenges, but marketers show that collaboration can be a powerful solution to even the toughest problems. WFA CEO Stephan Loerke shares his review of 2023.
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The big themes for 2024
Read more about "The big themes for 2024"The WFA’s experts identify five areas for action in the year to come.
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COP28 – over to business
Read more about "COP28 – over to business"The latest climate conference is a mixed bag, resistance to change at a political level, combined with people driving real business action. WFA CEO Stephan Loerke reflects on three days in Dubai.
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Keeping the faith in humanity (in marketing)
Read more about "Keeping the faith in humanity (in marketing)"This year’s Most Contagious highlighted the need for empathy combined with data and insights to create impactful and award-winning campaigns that’s good for business and people. WFA’s Senior Communications Manager Laura Baeyens shares her top three takeouts from the conference.
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Trends & forecastsPitch Management - Key Stages for Success
Read more about "Pitch Management - Key Stages for Success"Agency pitches are large-scale, business-critical undertakings involving many stakeholders, significant time and effort. This resource from MediaSense, details how it is essential to ensure that resources are secured, objectives are clear and stakeholders are aligned, in order to run a successful pitch process that will set the business up for the future.
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SustainabilityWhat marketers need from COP28
Read more about "What marketers need from COP28"2023 marks the halfway point to achieving the United Nations Sustainable Development Goals (SDGs). During COP28, the world will also learn the findings of the first Global Stocktake of the Paris agreement.
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Marketing effectivenessMarketing technologyForum ConnectMarketing technologyMedia transformationMarketing effectiveness measurement is about understanding what’s working - but the current industry approaches aren’t
Read more about "Marketing effectiveness measurement is about understanding what’s working - but the current industry approaches aren’t"Matt Green, Director of Global Media Services, reflects on WFA's work on marketing effectiveness over the past year and what brands need to keep in mind to build a culture of effectiveness.
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Retail media & ecommerceIncreasing e-commerce effectiveness in APAC with enablers
Read more about "Increasing e-commerce effectiveness in APAC with enablers"Shufen Goh, Co-founder and Principal at R3, shares key insights from a recent report on the state of e-commerce enablers in APAC.
