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News
All news and press releases
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WFA welcomes 10 new corporate members
Read more about "WFA welcomes 10 new corporate members"Ten new multinational companies have joined WFA as corporate members in the first nine months of 2021.
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Brand purposeBrand reputationMarketing capabilitiesMarketing operationsOrganisation & structureWFA launches Global Marketer of the Year 2021
Read more about "WFA launches Global Marketer of the Year 2021"Partners with The Drum to celebrate the work that global and regional marketers have done to strengthen their brands and…
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Brand reputationFour major multinationals and 22 national advertiser associations rally behind WFA’s Planet Pledge
Read more about "Four major multinationals and 22 national advertiser associations rally behind WFA’s Planet Pledge"Drinks companies Asahi Europe & International, Carlsberg Group and Pernod Ricard as well…
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Media governanceCapability gaps creating significant challenges for large advertisers, WFA research
Read more about "Capability gaps creating significant challenges for large advertisers, WFA research"eCommerce, measurement, transparency, in-housing and ESG are all areas where current performance and capability fails to match…
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Food marketingSelf-regulationMarketing to childrenMajor food companies agree new self-regulatory controls on food marketing globally
Read more about "Major food companies agree new self-regulatory controls on food marketing globally"Chocolates, candies/confectionery, potato crisps, soft drinks and ice creams will no longer be advertised to children under the age…
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WFA welcomes four new team members
Read more about "WFA welcomes four new team members"Camilla Hayes, Jef De Wit, Fraser Bridges and Esther Raado will work alongside WFA’s leadership to promote the…
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The Drum and WFA recognise 50 rising stars in brand marketing
Read more about "The Drum and WFA recognise 50 rising stars in brand marketing"Future 50 list recognises the world’s best new marketing talent under the age of 30 or have only worked in brand marketing for…
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Agency managementAgency rostersMarketing capabilitiesWFA creates three new groups to address key marketer priorities
New Forums will allow for peer-to-peer learning around key areas of concern
Diversity & InclusionMarketing industry launches first-ever global diversity and inclusion census
Read more about "Marketing industry launches first-ever global diversity and inclusion census"Census represents biggest ever global cross-industry collaboration between WFA, agencies associations Voxcomm and EACA, Campaign,…
Brand purposeBrand reputationL’Oréal, NatWest and PepsiCo sign up to WFA Planet Pledge
Read more about "L’Oréal, NatWest and PepsiCo sign up to WFA Planet Pledge"13 companies now on board pledge to help marketers lead on sustainability
Diversity & InclusionWFA launches global industry census in partnership with Campaign, Kantar and agencies associations EACA and VoxComm
Read more about "WFA launches global industry census in partnership with Campaign, Kantar and agencies associations EACA and VoxComm"National advertiser and agency associations in 27 markets will promote research and…
Data collection & privacyData-driven marketingBrands face APAC privacy challenge
Read more about "Brands face APAC privacy challenge"A new survey by the WFA, Campaign Asia-Pacific and Forrester reveals the scale of the privacy issue faced by brands in the…
Brand purposeBrand reputationWFA launches framework to help marketers lead on climate change challenge
Read more about "WFA launches framework to help marketers lead on climate change challenge"Initiative is designed to put marketers in a position where they can help lead brands’ responses to climate change
WFA Global Marketer Week 2022 goes to Athens
Read more about "WFA Global Marketer Week 2022 goes to Athens"Hopes for a return to in-person event with the pandemic under control
David Wheldon named WFA President Emeritus
Read more about "David Wheldon named WFA President Emeritus"Title is reserved for Presidents who are considered to have had a transformational impact on the organization