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Diversity & InclusionCreativityBrand purposeReflections on 2024: Inclusion, Innovation, and the Future of Marketing
Read more about "Reflections on 2024: Inclusion, Innovation, and the Future of Marketing"In this 60-minute session in partnership with Creative Equals we look back on an eventful year for brands and what it means for…
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Scared to speak up about DEI or sustainability in the current environment? Don’t be: fortune favours the bold
Read more about "Scared to speak up about DEI or sustainability in the current environment? Don’t be: fortune favours the bold"I’ve fumbled two big opportunities to get rich quick. The first was when I wrote a feature for the Guardian about Bitcoin when…
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Marketing technologyMarketing technologyConsumer insightMarketing technologyInclusion is the future for brand growth
Read more about "Inclusion is the future for brand growth"Keen to avoid the gaze of the manufactured outrage machine, marketers have been timid about investing in Diversity, Equity and…
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Digital policyCreativityAIIn case you missed it… Powerful WFA content from Q2: from AI to DEI, Halo and Positive Marketing
Read more about "In case you missed it… Powerful WFA content from Q2: from AI to DEI, Halo and Positive Marketing"The WFA team is constantly working with members to share best practice and smart ways for marketing to make a bigger…
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“Stay the course on DEI and sustainability.” WFA CEO appeals to the industry ahead of Cannes
Read more about "“Stay the course on DEI and sustainability.” WFA CEO appeals to the industry ahead of Cannes"Something is happening in our industry that is deeply worrying. Many companies are taking a step back from their public positions on…
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Diversity & InclusionSurvey: DEI in Content Production
Read more about "Survey: DEI in Content Production"WFA member survey exploring company maturity and practices related to DEI in content production.
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Diversity & InclusionCase study | Unilever: Inclusive Set Commitment & Inclusive Production Toolkit
Read more about "Case study | Unilever: Inclusive Set Commitment & Inclusive Production Toolkit"This case study was originally published in the WFA DEI in Content Production guide (June…
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Diversity & InclusionCase study | Reckitt: Cultivating Safety & Belonging on Set – Talent Charter & Survey for Production
Read more about "Case study | Reckitt: Cultivating Safety & Belonging on Set – Talent Charter & Survey for Production"This case study was originally published in the WFA DEI in Content Production guide (June…
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Diversity & InclusionCase study | Smirnoff (Diageo): We Do We
Read more about "Case study | Smirnoff (Diageo): We Do We"This case study was originally published in the WFA DEI in Content Production guide (June…
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Diversity & InclusionThe Good Insight: study on how DEI drives higher Glassdoor scores
Read more about "The Good Insight: study on how DEI drives higher Glassdoor scores"The UK data consultancy presented a new study at Creative Equals’ 2024 RISE conference which looked at how DEI is a…
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Facing the Firestorm
Read more about "Facing the Firestorm"How can brands be resilient in polarised times? Sebastian Parker and Ishani Rege from Creative Equals, WFA's strategic partner for…
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Diversity & InclusionUN Women x Vodafone Foundation: ‘Small Steps, Big Difference’ report
Read more about "UN Women x Vodafone Foundation: ‘Small Steps, Big Difference’ report"UN Women, with the support of Vodafone Foundation, published a new study into FTSE 100 companies’ support for employees…
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Diversity & InclusionUnstereotype Alliance: ‘State of the Industry' report 2023
Read more about "Unstereotype Alliance: ‘State of the Industry' report 2023"The industry-led coalition convened by UN Women published the third iteration of its report examining the progress of DEI across the…
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Diversity & InclusionSix WFA partner predictions for 2024
Read more about "Six WFA partner predictions for 2024"Six of WFA's strategic partners of WFA share their global marketing predictions for 2024.
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Diversity & InclusionAIWill AI boost DEI efforts in advertising or destroy them?
Read more about "Will AI boost DEI efforts in advertising or destroy them?"Several years ago, I launched a website called rentaminority.com where — clue is in the name — you could quickly and…
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Ad fraud & verificationAudience measurementBrand safetyMedia governanceMedia transparencyProgrammaticDigital policyBrand safetyMedia measurementValue of advertisingDiversity & InclusionOrganisation & structureMedia Forum Overview - Global Marketer Week Istanbul 2023
Read more about "Media Forum Overview - Global Marketer Week Istanbul 2023"Meeting overview and agenda from WFA’s Global Marketer Week Media Forum on the 26th of April 2023.
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“We all benefit when organisations treat everyone equally”
Read more about "“We all benefit when organisations treat everyone equally”"WFA's Diversity Ambassadors Jerry Daykin (Beam Suntory), Daniela Tabarracci (The Walt Disney Company), Efrain Ayala (Reckitt) and…
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Diversity & Inclusion
This Pride month, brands have an important choice to make
Read more about "This Pride month, brands have an important choice to make"What happens if you put 20,000 lesbians in a desert and give them a lot of alcohol and a large swimming pool? There are plenty of…
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Diversity & InclusionWFA Global Marketer Week '23 | Cristina Diezhandino & Ali Hanan: Progressive pathways to growth
Read more about "WFA Global Marketer Week '23 | Cristina Diezhandino & Ali Hanan: Progressive pathways to growth"WFA's Global Marketer of the Year, Cristina Diezhandino, is joined on stage by Ali Hanan of Creative Equals, who has helped Diageo…
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Diversity & InclusionAll you need to know about the Global DEI Census 2023
Read more about "All you need to know about the Global DEI Census 2023"The Global DEI Census 2023 – which will investigate the state of diversity, equity and inclusion in the marketing industry…
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Diversity & InclusionMaking the numbers count
Read more about "Making the numbers count"Talent is the lifeblood of marketing. Brands need to meet their needs for a better lived experience if they want to attract and…
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Diversity & InclusionWFA names new Global Diversity Ambassadors
Read more about "WFA names new Global Diversity Ambassadors"Marketers from Reckitt, Estée Lauder and The Walt Disney Company join founding Ambassador Jerry Daykin to help steer…
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Audience measurementBrand safetyMedia governanceBrand safetyDiversity & InclusionWFA Forum: Media Forum Overview - 7th December 2022 - Developing a Successful ESG Strategy (with a D&I Focus)
Read more about "WFA Forum: Media Forum Overview - 7th December 2022 - Developing a Successful ESG Strategy (with a D&I Focus)"Meeting overview and presentations from WFA’s Remote Media Forum on the 7th of December 2022
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Diversity & InclusionPutting wages on an equal footing
Read more about "Putting wages on an equal footing"Knowing that you are paid fairly is a critical part of the inclusion equation, says Michele Prota, Global Chief Talent Officer at…
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Diversity & InclusionDon’t be disingenuous on inclusion: brands must ensure behaviour and messaging align
Read more about "Don’t be disingenuous on inclusion: brands must ensure behaviour and messaging align"Nathalie Lam, Philips Global Head of Sponsorship and Marketing Transformation Lead, explains how Philips wants its creative content…
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Diversity & InclusionSpotlight: Consumer insights through a diversity and inclusion lens
Read more about "Spotlight: Consumer insights through a diversity and inclusion lens"Ensuring that a brand’s marketing communications is representative and inclusive of diverse audiences is an essential…
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Supporting employees balance work and life responsibilities
Read more about "Supporting employees balance work and life responsibilities"Kellogg’s Work + Family Hub provides a one-stop-shop to help support employees balance work and life responsibilities,…
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Diversity & InclusionDiversity: From Agency to Ads
Read more about "Diversity: From Agency to Ads"R3 study reveals how marketers and agencies can best frame diversity and inclusion in a Southeast Asian context.
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Is it an advantage to be a woman in marketing?
Read more about "Is it an advantage to be a woman in marketing?"Absolutely—but not in the way some people seem to think, says Guardian columnist and brand strategist, Arwa Mahdawi
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Diversity & InclusionIndustry’s unprecedented show of unity to tackle DEI
Read more about "Industry’s unprecedented show of unity to tackle DEI"More than 100 organisations have come together behind the first-ever global diversity, equality and inclusion census of the…
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Diversity & InclusionBRIM: Black Representation in Marketing
Read more about "BRIM: Black Representation in Marketing"A new UK cross-industry initiative to improve the representation of Black people in marketing.
Create meaningful change by…
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Diversity & InclusionUnstereotype Alliance 'State of the Industry' report 2021
Read more about "Unstereotype Alliance 'State of the Industry' report 2021"Global action platform report identifies key goals and recommendations for the marketing industry to improve diversity and…
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Diversity & InclusionOne year after George Floyd
Read more about "One year after George Floyd"Smooth words and engagement from the ad industry still need to be translated into real action, argues Belinda Smith, CEO Americas,…
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Gender equality in marketing: are we making progress fast enough?
Read more about "Gender equality in marketing: are we making progress fast enough?"We've asked six industry leaders to share their perspectives
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Interactive Tool: Gender equality attitudes study 2019
Read more about "Interactive Tool: Gender equality attitudes study 2019"The results shown in this dashboard represent the findings from UN Women's "Are you ready for change?" Gender Equality…
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EU's Gender Equality Index 2020
Read more about "EU's Gender Equality Index 2020"With a score of 67.9 out of 100, the EU is at least 60 years away from reaching complete gender equality, if we continue at the…
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Diversity & InclusionWFA Better Marketing Pod Ep.1: Diversity & Inclusion
Read more about "WFA Better Marketing Pod Ep.1: Diversity & Inclusion"David Wheldon speaks to WFA’s Global Diversity Ambassadors, Belinda Smith and Jerry Daykin
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The Diversity Study 2020
Read more about "The Diversity Study 2020"Campaign-Kantar D&I survey of the marketing industry in Asia-Pacific shows worsening levels of equality and support
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WEPs Gender Gap Analysis Tool
Read more about "WEPs Gender Gap Analysis Tool"The Women's Empowerment Principles Gap Analysis Tool (WEPs Tool) helps companies indentify strenghts, gaps, and opportunities to…
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50 things to create a more anti-racist workplace
Read more about "50 things to create a more anti-racist workplace"Dismantling racism is everyone's job, and here are 50 microactions to get you started and committed to establishing an antiracist…
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List of Certified Diverse Suppliers for Marketing/Advertising (USA)
Read more about "List of Certified Diverse Suppliers for Marketing/Advertising (USA)"The ANA has curated a list of certified diverse suppliers that work in our…
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Getting to Equal 2020: Pride
Read more about "Getting to Equal 2020: Pride"On the surface, LGBT+ employees in many parts of the world have progressed in the workplace. But Accenture's global research reveals…
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Study: Consumers demand actions from brands to fight racism and hatred
Read more about "Study: Consumers demand actions from brands to fight racism and hatred"Consumers demand that brands backup statements in support of Black Lives Matter with actions. Using Suzy, a real-time market…
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Adland commits: 10 ways to hold the industry accountable #BlackLivesMatter
Read more about "Adland commits: 10 ways to hold the industry accountable #BlackLivesMatter"UK advertising and media leaders have issued an open letter calling on the industry to address inequality and take action against…
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The Power of Supplier Diversity
Read more about "The Power of Supplier Diversity"This report covers the findings from quantitative and qualitative research conducted by the ANA in the United States. The purpose…
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Diversity wins
Read more about "Diversity wins"Report reaffirms the global relevance of the link between diversity and company financial outperformance.
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Shadow pandemic business toolkit
Read more about "Shadow pandemic business toolkit"Support tools for businesses in managing domestic violence during COVID-19
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UK Advertising Needs You
Read more about "UK Advertising Needs You"A showcase for Diversity and Inclusion initiatives in the UK ad industry.
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Diversity & InclusionThe power of diversity at a time of crisis
Read more about "The power of diversity at a time of crisis"In times of isolation we need to prioritise diversity more than ever. WFA’s first ever diversity ambassadors, Belinda Smith,…
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Seek out good actors and elevate them
Read more about "Seek out good actors and elevate them"A view by Jerry Daykin, Media Director at GSK Consumer Healthcare
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Diverse coalitions create breakthrough solutions
Read more about "Diverse coalitions create breakthrough solutions"A view by Jane Wakely, Lead CMO, Mars Incorporated
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Accelerating to equal
Read more about "Accelerating to equal"A view by Marc Pritchard, Chief Brand Officr, P&G
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Inclusion starts at home
Read more about "Inclusion starts at home"WFA has compiled some practical tips for fostering a culture of inclusion across all levels of an organisation
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True equality is a work-in-progress
Read more about "True equality is a work-in-progress"A view by Raja Rajamannar, WFA President and Chief Marketing and Communications Officer of Mastercard
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Diversity & InclusionA Marketer's Approach to Diversity and Inclusion
Read more about "A Marketer's Approach to Diversity and Inclusion"This new WFA report offers brand insights, suggestions and case studies for embracing diversity in your creative and work…
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Getting to Equal 2020: The Hidden Value of Culture Makers
Read more about "Getting to Equal 2020: The Hidden Value of Culture Makers"New Accenture research finds leaders and employees hold differing views on progress toward equality; cutting the gap by half would…
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Being Black in Corporate America: An Intersectional Exploration
Read more about "Being Black in Corporate America: An Intersectional Exploration"A multifaceted analysis on the obstacles that prevent many black professionals from reaching the C-Suite.
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A Diversity Report for the Advertising/ Marketing Industry
Read more about "A Diversity Report for the Advertising/ Marketing Industry"This report from ANA's Alliance for Inclusive and Multicultural Marketing (AIMM), based on three separate studies among ANA members,…
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The Inclusion Index
Read more about "The Inclusion Index"Kantar Inclusion Index surveyed 18,000 people in 14 countries and working in 24 different industries (to date) to produce a new…
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Advertising has rebranded diversity, and it isn’t a positive change
Read more about "Advertising has rebranded diversity, and it isn’t a positive change"Diversity efforts are often whitewashed and dulled down, says Belinda Smith, Global Head of Media, Electronic Arts. Here are 5 ways…
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Women's Empowerment Principles
Read more about "Women's Empowerment Principles"The Women’s Empowerment Principles (WEPs) are a set of Principles offering guidance to business on how to promote gender…
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Marketing procurementDiversity & Inclusion in the Production Industry
Read more about "Diversity & Inclusion in the Production Industry"White Paper from APR and WFA on diversity & inclusion with a focus on production
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Getting To Equal: The Disability Inclusion Advantage
Read more about "Getting To Equal: The Disability Inclusion Advantage"New research from Accenture, in partnership with Disability:IN and the American Association of People with Disabilities (AAPD),…
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A Workplace Divided: Understanding the Climate for LGBTQ Workers Nationwide
Read more about "A Workplace Divided: Understanding the Climate for LGBTQ Workers Nationwide"In A Workplace Divided: Understanding the Climate for LGBTQ Workers Nationwide, HRC Foundation seeks to uncover the prevalence…
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REI / The Level Playing Field
Read more about "REI / The Level Playing Field"Outdoor retailer REI seeks to advance gender equality with series of long-term pledges
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Diversity & InclusionBrand purposeA guide to progressive gender portrayals in advertising
Read more about "A guide to progressive gender portrayals in advertising"At the Cannes Lions Festival 2017, UN Women and a number of leading voices in the marketing and advertising industry including WFA,…
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Global Attitudes Toward Transgender People
Read more about "Global Attitudes Toward Transgender People"A study revealing attitudes towards transgender people in different…
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Understanding Transgender Inclusivity in Advertising
Read more about "Understanding Transgender Inclusivity in Advertising"This report explores American consumers’ feelings towards ads featuring transgender people, and contains the results of a…
