Posts about Data & Insight

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1. 
   Event reports

   18 December 2024

   Insight Forum meeting overview (December 2024)

   WFA

   Overview of the Insight Forum, part of Forum Connect NYC, December 2024

   Read more about "Insight Forum meeting overview (December 2024)"
2. 
   Event reports

   27 November 2024

   Insight Forum meeting overview (November 2024)

   WFA

   Overview of the Insight Forum held remotely, November 2024

   Read more about "Insight Forum meeting overview (November 2024)"
3. 
   Videos & webinars

   14 November 2024
   Brand safetyMedia governanceMedia transparencyBrand safetyMedia measurementData & analytics

   Knowledge Spotlight: Media Measurement 101

   WFA

   This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

   Read more about "Knowledge Spotlight: Media Measurement 101"
4. 
   Event reports

   7 November 2024

   Insight Forum Overview (September 2024)

   WFA

   Overview of the Insight Forum held in Geneva, September 2024

   Read more about "Insight Forum Overview (September 2024)"
5. 
   Videos & webinars

   29 July 2024

   Knowledge Spotlight: Advanced/Connected TV

   WFA

   This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

   Read more about "Knowledge Spotlight: Advanced/Connected TV"
6. 
   Event reports

   1 July 2024

   Insight Forum Overview (June 2024)

   WFA

   Overview of the Insight Forum held remotely, 27^th June 2024

   Read more about "Insight Forum Overview (June 2024)"
7. 
   Briefings & position papers

   24 June 2024
   AI (Artificial Intelligence)AI

   Responsible AI principles

   WFA

   An overview of the most commonly adopted responsible AI principles guiding brands’ use of generative AI

    

   Read more about "Responsible AI principles"
8. 
   Event reports

   31 May 2024

   Insight Forum GMW Meeting Overview (May 2024)

   WFA

   Overview of the Insight Forum held in Toronto, May 2024

   Read more about "Insight Forum GMW Meeting Overview (May 2024)"
9. 
   Benchmarks & surveys

   2 April 2024
   AI

   Benchmark: AI in the Insights practice

   WFA

   WFA member benchmark exploring how WFA members are incorporating AI in their insights practice.

   Read more about "Benchmark: AI in the Insights practice"
10. 
    Event reports

    28 March 2024

    Insight Forum Connect meeting overview (March 2024)

    WFA

    Overview of the Insight Forum held in Amsterdam, March 2024

    Read more about "Insight Forum Connect meeting overview (March 2024)"
11. 
    Event reports

    21 December 2023
    Marketing effectiveness

    Insight Forum Connect meeting overview (November 2023)

    WFA

    Overview of the Insight Forum held in New York City in November 2023

    Read more about "Insight Forum Connect meeting overview (November 2023)"
12. 
    Benchmarks & surveys

    20 December 2023
    Consumer insight

    Benchmark: Measuring the ROI of the Insights function

    WFA

    WFA member benchmark on the importance of demonstrating the return of investment (ROI) of Insights & Analytics function.

    Read more about "Benchmark: Measuring the ROI of the Insights function"