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Marketing as a force for positive change: lessons from Planet Pledge
Read more about "Marketing as a force for positive change: lessons from Planet Pledge"WFA President and CMCO at Mastercard, Raja Rajamannar and Ana Maria Henao, Global Vice President of Marketing at PepsiCo, discuss the ways in which marketing can be a force of positive change in the race to net zero emissions.
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Advertising & policyBrand purposeBrand reputationDigital media transformationWFA Better Marketing Pod Ep 11: On sustainability with Reckitt's Sonia Thimmiah
Read more about "WFA Better Marketing Pod Ep 11: On sustainability with Reckitt's Sonia Thimmiah"WFA podcast host, David Wheldon, speaks with Sonia Thimmiah, Head of Sustainable Brands & Customer Partnerships at Reckitt.
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Can marketing save the planet?
Read more about "Can marketing save the planet?"Marketers have a unique toolset to help change the world for the better—it’s time they used it, says Guardian columnist and brand strategist, Arwa Mahdawi
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Advertising & policyBrand purposeBrand reputationDigital media transformationWFA Better Marketing Pod Ep 10: On digital platforms and the cookieless world with “The Ad Contrarian” Bob Hoffman
Read more about "WFA Better Marketing Pod Ep 10: On digital platforms and the cookieless world with “The Ad Contrarian” Bob Hoffman"WFA podcast host, David Wheldon, speaks with “The Ad Contrarian”, Bob Hoffman.
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CreativitySustainabilityRetail media & ecommerceCMO ForumThe butterfly effect of global marketing transformation
Read more about "The butterfly effect of global marketing transformation"The WFA’s CMO Forum boasts marketing leaders from diverse categories and geographies, yet their priorities are often strikingly consistent. One of the clearest threads remains the ever-present need for transformation, says Rob Dreblow, WFA Global Head of Marketing Services.
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Brand purposeBrand reputationGlobal Marketer of the YearDigital media transformationWhat’s worth keeping post pandemic
Read more about "What’s worth keeping post pandemic"The pandemic has changed everything but what new priorities, behaviours or ways of working from the last two years would jury members for the Global Marketer of the Year retain for the future?
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Five key take outs from The Economist's predictions for 2022
Read more about "Five key take outs from The Economist's predictions for 2022"Jon Baldwin Quintanilla, WFA’s Junior Policy and Communications Manager, shares key take-outs from the recent WFA webinar with The Economist’s Deputy Editor, Tom Standage.
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Advertising & policyDigital policyData governancePrivacy & techIt's time to regulate the digital ad market
Read more about "It's time to regulate the digital ad market"The ad industry should embrace the societal benefits that new tech rules from Brussels could deliver
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Advertising & policyInclusive marketing
Is it an advantage to be a woman in marketing?
Read more about "Is it an advantage to be a woman in marketing?"Absolutely—but not in the way some people seem to think, says Guardian columnist and brand strategist, Arwa Mahdawi
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SustainabilityHow collaboration between marketing and sustainability can be a force for good
Read more about "How collaboration between marketing and sustainability can be a force for good"Collaboration across various functions is critical for success and sustainability is no different, says Preeti Srivastav, Group Sustainability Director at Asahi Europe & International.
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Brand purposeBrand reputationMarketing structureDigital media transformationMarketing capabilitiesFive CMOs with five post lockdown tips
Read more about "Five CMOs with five post lockdown tips"Leading global marketers share five back-to-school tips with WFA’s Better Marketing Pod with David Wheldon
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Marketing capabilitiesMarketing operationsThis can be marketing’s time. You just need to earn it.
Read more about "This can be marketing’s time. You just need to earn it."As brands and economies recover, there’s an opportunity for marketers to shine but they must get some basics right first, says Russell Parsons, Marketing Week Editor-in-Chief.
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SustainabilityWalking the talk on climate change
Read more about "Walking the talk on climate change"Laura Baeyens, WFA's communications manager, shares on the WFA team’s sustainability journey and making the organisation’s operations carbon-neutral
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Brand purposeBrand reputationIn conversation with four marketing stars for the future
Read more about "In conversation with four marketing stars for the future"WFA worked with industry publication The Drum to identify this year’s Future 50, the best new marketing talent from around the world who are taking our industry forward.
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CreativityCannes LionsA look back at Cannes 2021
Read more about "A look back at Cannes 2021"Cannes is the annual celebration of all that is good about marketing and advertising. This year’s awards were virtual but that didn’t mean there weren’t great insights or learnings to share.
Four Lions judges share their experience of what they learned in some of the newer categories that were celebrated this year. From Creative Strategy to Creative eCommerce and Creative Data to Creative Business Transformation, they celebrate where the bar for great work lies in 2021.
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Marketing procurementMarketing procurementLearning from the Sourcing Board
Read more about "Learning from the Sourcing Board"Three WFA Sourcing Board members share on how they are going about positioning marketing procurement as a vector of growth and a valued business partner rather than as a simple driver of savings.
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CreativityCannes LionsInnovation at Cannes
Read more about "Innovation at Cannes"Judging this year’s Innovation Lions highlighted both the power of innovation to drive real change and the importance of senior management support, says Natasha Chetiyawardana, Creative Partner and Co-Founder at venturing consultancy Bow & Arrow, part of Accenture Interactive.
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CreativityInfluencer marketingGamingContent marketingAccelerated sponsorship
Read more about "Accelerated sponsorship"Key trends have come to the fore due to COVID. Ian Malcolm, President and CEO at Lumency, a brand side sponsorship, experiential and content marketing consultancy, explains why they matter.
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Inclusive marketingInclusive equals results
Read more about "Inclusive equals results"New research shows how embracing diversity in content delivers better results. Will Gilroy from the WFA and Daren Poole from Kantar outline the latest data.
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Inclusive marketingIndustry’s unprecedented show of unity to tackle DEI
Read more about "Industry’s unprecedented show of unity to tackle DEI"More than 100 organisations have come together behind the first-ever global diversity, equality and inclusion census of the marketing industry. WFA’s Camelia Cristache and Will Gilroy explain the size and importance of the initiative.
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Advertising & policyBrand purposeBrand reputationInclusive marketingDigital media transformationWFA Better Marketing Pod Ep 9: On purpose, Orlando Bloom and teaching from Tasmania with Professor Mark Ritson
Read more about "WFA Better Marketing Pod Ep 9: On purpose, Orlando Bloom and teaching from Tasmania with Professor Mark Ritson"WFA podcast host, David Wheldon, speaks with the inimitable marketing professor and industry commentator, Mark Ritson.
