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News
All news and press releases
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Marketing capabilitiesOrganisation & structureWFA launches Global Media Board
Read more about "WFA launches Global Media Board"WFA Global Media Board will help make WFA’s Global Media Charter a reality
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Digital policyCoalition for Better Ads to adopt Better Ads Standards worldwide to improve consumer experience online
Read more about "Coalition for Better Ads to adopt Better Ads Standards worldwide to improve consumer experience online"Nearly 70,000 consumers agree most annoying ads are similar across countries and regions
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Digital policyValue of advertisingWFA welcomes the global expansion of the Better Ads Standards
Read more about "WFA welcomes the global expansion of the Better Ads Standards"Ad formats deemed unacceptable by consumers to be banned worldwide
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Global Marketer of the Year 2018 nominees: Ukonwa Ojo
Read more about "Global Marketer of the Year 2018 nominees: Ukonwa Ojo"WFA spoke to Coty Consumer Beauty's CMO at the company's offices in New York's Empire State Building.
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Global Marketer of the Year 2018 nominees: Marc Pritchard
Read more about "Global Marketer of the Year 2018 nominees: Marc Pritchard"WFA interviewed P&G's Chief Brand Officer at the company headquarters in Cincinnati, USA.
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Global Marketer of the Year 2018 nominees: Keith Weed
Read more about "Global Marketer of the Year 2018 nominees: Keith Weed"WFA spoke to Unilever's Chief Marketing and Communications Officer at the company’s headquarters in London. The interview took…
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Global Marketer of the Year 2018 nominees: Raja Rajamannar
Read more about "Global Marketer of the Year 2018 nominees: Raja Rajamannar"WFA spoke to Mastercard's Chief Marketing and Communications Officer at the company’s offices in London’s Canary…
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Global Marketer of the Year 2018 nominees: Claudia Willvonseder
Read more about "Global Marketer of the Year 2018 nominees: Claudia Willvonseder"WFA spoke to IKEA's CMO/Global Marketing and Communication Manager at the company’s offices in Zurich, Switzerland.
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Global Marketer of the Year 2018 nominees: Syl Saller
Read more about "Global Marketer of the Year 2018 nominees: Syl Saller"WFA spoke to Diageo's Chief Marketing and Innovation Officer at the company's offices in London.
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ProgrammaticMarketing technologyDigital transformationMarketing technologyMarketing technologyWFA study ranks countries by programmatic maturity
Read more about "WFA study ranks countries by programmatic maturity"Advertisers need to tailor approach according to market development
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Airbnb, Panasonic, Shiseido join WFA
Read more about "Airbnb, Panasonic, Shiseido join WFA"New members in the last months include CIMB Bank, Etihad Airways, Kaspersky Lab, Reliance Industries, Singapore Airlines and…
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Ad fraud & verificationWFA statement on the '3ve' ad fraud schemes takedown
Read more about "WFA statement on the '3ve' ad fraud schemes takedown"WFA has learnt today that the US Department Of Justice has announced that two international cybercriminal rings have been…
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WFA names shortlist for Global Marketer of the Year 2018
Read more about "WFA names shortlist for Global Marketer of the Year 2018"Winner to be announced in January
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Organisation & structureWFA recruits Caroline Pathy to support flagship CMO network
Read more about "WFA recruits Caroline Pathy to support flagship CMO network"WFA has announced the recruitment of Caroline Pathy as the organisation’s Director of Better Marketing, leading WFA’s…
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Brand safetyBrand safetyStakeholders including WFA develop voluntary code on disinformation
Read more about "Stakeholders including WFA develop voluntary code on disinformation"Industry stakeholders, including WFA, have drafted a self-regulatory code of practice that includes commitments to fight online…