En esta página encontrarán documentos útiles disponibles para las asociaciones nacionales de la WFA y sus miembros.
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Recursos en español
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Digital policyMarketing lawData collection & privacyWebinar: El uso de datos y la publicidad: ¿qué depara el futuro para las marcas?
Read more about "Webinar: El uso de datos y la publicidad: ¿qué depara el futuro para las marcas?"Esta sesión abordará algunas de las últimas leyes y mejores prácticas con respecto al uso de datos,…
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Webinar: Diversidad e inclusion en la industria publicitaria
Read more about "Webinar: Diversidad e inclusion en la industria publicitaria"¿Qué pueden hacer las marcas para intensificar sus esfuerzos de diversidad e inclusión?
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WFA y sus asociaciones de anunciantes se comprometen a actuar sobre los estereotipos dañinos
Read more about "WFA y sus asociaciones de anunciantes se comprometen a actuar sobre los estereotipos dañinos"Argentina, Brasil, Chile, Colombia y Paraguay acuerdan apoyar la causa
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Declaración para una Publicidad Progresiva
Read more about "Declaración para una Publicidad Progresiva"La WFA y sus asociaciones de anunciantes latinoamericanos se comprometen a actuar sobre los estereotipos dañinos en la…
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Digital policySelf-regulationWebinar: Estándares Publicitarios no Intrusivos
Read more about "Webinar: Estándares Publicitarios no Intrusivos"Este webinario tiene como objetivo informar a los profesionales de marketing sobre el estado actual de los Estándares de…
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Brand purposeBrand reputationPutting People First: 10 years of WFA's Project Reconnect
Read more about "Putting People First: 10 years of WFA's Project Reconnect"10 years of learnings from running Project Reconnect
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Agency managementAgency remuneration & contractsCódigo de buenas prácticas en licitaciones de agencias de publicidad (PERU)
Read more about "Código de buenas prácticas en licitaciones de agencias de publicidad (PERU)"El presente Código tiene como objetivo facilitar los procesos comerciales de Licitaciones entre Anunciantes y Agencias de…
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Ad fraud & verificationAudience measurementDigital policyAd blockingSelf-regulationValue of advertisingAgency managementBrand purposeBrand reputationData collection & privacyGlobal Media Charter
Read more about "Global Media Charter"The World Federation of Advertisers has published a Global Media Charter, designed to create the conditions for a marketing…
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Diversity & InclusionBrand purposeA guide to progressive gender portrayals in advertising
Read more about "A guide to progressive gender portrayals in advertising"At the Cannes Lions Festival 2017, UN Women and a number of leading voices in the marketing and advertising industry including WFA,…
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Digital policyMarketing to childrenData collection & privacyGDPR Guide for Marketers
Read more about "GDPR Guide for Marketers"This guide, developed with the support of Hunton & Williams LLP, aims to help address this gap by highlighting five key areas of…
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Ad fraud & verificationProgrammaticAd blockingData & analyticsCompendium of ad fraud knowledge for media investors
Read more about "Compendium of ad fraud knowledge for media investors"The intention of this compendium is to raise awareness of ad fraud among brand owners and to provide the knowledge and best…
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Data & analyticsThe future of insights project
Read more about "The future of insights project"Senior marketers and insights leaders share an aspiration for the insight function - it should play a strategic consultant role,…
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ProgrammaticAgency managementData & analyticsGuide to Programmatic Media (2014)
Read more about "Guide to Programmatic Media (2014)"An introduction and guide to the programmatic media landscape, with focus on the suppliers and the different models of trading desks…
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Ad fraud & verificationAudience measurementBrand safetyChannelsMedia governanceMedia transparencyBrand safetyWFA Media Charter (2008)
Read more about "WFA Media Charter (2008)"This charter has been developed by the Media Committee of the WFA.
Its aim is to state the advertisers’ principles and…
Ingles
Recursos en ingles
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National associations to meet in Helsinki and Bogotá
Read more about "National associations to meet in Helsinki and Bogotá"Heads and representatives of national advertiser associations from around the world to meet in Europe and Latin…
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Brand safetyBrand safetyMedia measurementDiversity & InclusionNational industry associations from 25 countries gather in Istanbul
Read more about "National industry associations from 25 countries gather in Istanbul"WFA National Associations Council members discussed the leadership role of national associations in helping their members and the…
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Ad fraud & verificationMedia transparencyProgrammaticUK programmatic audit suggests improvements in online advertising transparency
Read more about "UK programmatic audit suggests improvements in online advertising transparency"Clare O'Brien, ISBA's Head of Media, Performance & Effectiveness, shares on the ins and outs of the second iteration of their…
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Brand safetyBrand safetyMedia measurementNational industry associations from 29 countries gather in Athens
Read more about "National industry associations from 29 countries gather in Athens"WFA National Associations Council members discuss the leadership role of national associations in fostering a more sustainable…
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Brand safetyBrand safetyMedia measurement27 national associations address cross-media measurement and brand safety concerns
Read more about "27 national associations address cross-media measurement and brand safety concerns"National Associations Council members discuss the role of national industry associations in championing cross-media measurement and…
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National associations mobilise to support media outlets
Read more about "National associations mobilise to support media outlets"How governments and national industry associations are taking a number of actions to ease the economic impact of COVID-19 on the…
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National industry associations from 35 countries gather remotely
Read more about "National industry associations from 35 countries gather remotely"National Associations Council addressed challenges the marketing industry is facing in light of COVID-19
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Diversity & InclusionA Marketer's Approach to Diversity and Inclusion
Read more about "A Marketer's Approach to Diversity and Inclusion"This new WFA report offers brand insights, suggestions and case studies for embracing diversity in your creative and work…
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Brand purposeBrand reputation
Webinar: How can marketing change the world?
Read more about "Webinar: How can marketing change the world?""Four of the best presentations I've seen in this business...ever," said Airbnb's Geoff Seeley when judging these same four…
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CreativityWebinar: Contagious presents Cannes Deconstructed 2019
Read more about "Webinar: Contagious presents Cannes Deconstructed 2019"Cannes Deconstructed helps you understand the biggest marketing shifts that are shaping the world of advertising today.
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WFA y sus asociaciones de anunciantes se comprometen a actuar sobre los estereotipos dañinos
Read more about "WFA y sus asociaciones de anunciantes se comprometen a actuar sobre los estereotipos dañinos"Argentina, Brasil, Chile, Colombia y Paraguay acuerdan apoyar la causa
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Declaración para una Publicidad Progresiva
Read more about "Declaración para una Publicidad Progresiva"La WFA y sus asociaciones de anunciantes latinoamericanos se comprometen a actuar sobre los estereotipos dañinos en la…
Noticias
Noticias de la red
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ANA to hold Global Day of Learning
Read more about "ANA to hold Global Day of Learning"May 31 online event will focus on brand experience and media innovation, accessible to anyone in the industry at no cost
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Industry associations in Denmark, Israel, Kenya and Portugal welcome new leadership
Read more about "Industry associations in Denmark, Israel, Kenya and Portugal welcome new leadership"New association heads for DAOM (Denmark), IMA (Israel) and APAN (Portugal), while MSK (Kenya) elects new chairperson
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Diversity & InclusionUK ad industry unveils results of All In Census 2023
Read more about "UK ad industry unveils results of All In Census 2023"The industry-wide survey had nearly 19,000 participants from the UK’s advertising workforce
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Swedish ad industry launches CommToAct Planet initiative to drive credible sustainability communication
Read more about "Swedish ad industry launches CommToAct Planet initiative to drive credible sustainability communication"New cross-industry initiative will develop guidance and resources to help marketers communicate on climate action and accelerate the…
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Brand safetyBrand safetyMedia measurementDiversity & Inclusion
National industry associations from 25 countries gather in Istanbul
Read more about "National industry associations from 25 countries gather in Istanbul"WFA National Associations Council members discussed the leadership role of national associations in helping their members and the…
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Greek association strengthens local Planet Pledge efforts with the addition of four new members
Read more about "Greek association strengthens local Planet Pledge efforts with the addition of four new members"WFA’s Planet Pledge initiative aims to put marketers at the centre of the fight against climate change
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UBA cements its sustainability credentials with the launch of CommToZero Platform and Zero Greenwashing guidance
Read more about "UBA cements its sustainability credentials with the launch of CommToZero Platform and Zero Greenwashing guidance"The Belgian association hopes to promote more sustainable behaviours among consumers and help marketers make effective and truthful…
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ISA re-elects Sunil Kataria as chairman
Read more about "ISA re-elects Sunil Kataria as chairman"Raymond's Sunil Kataria will continue as the head of The Indian Society of Advertisers
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AANA appoints new CEO
Read more about "AANA appoints new CEO"Josh Faulks will take over the leadership of the Australian Association of National Advertisers as the new Chief Executive…
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National associations gather in Dublin and Santiago
Read more about "National associations gather in Dublin and Santiago"The WFA’s national associations are starting to meet in person again following the pandemic, with two meetings this month in…
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Self-regulationValue of advertisingDutch association receives royal designation for 100 years of representing the interests of advertisers
Read more about "Dutch association receives royal designation for 100 years of representing the interests of advertisers"bvA challenges brand leaders to play an active role in addressing societal issues
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Ad Net Zero goes global to help the ad industry achieve net zero
Read more about "Ad Net Zero goes global to help the ad industry achieve net zero"Initial focus of the global expansion will be in major advertising markets including the US and several EU countries
For more information or questions, please contact us
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Camelia Cristache
c.cristache@wfanet.org -
Robert Dreblow
r.dreblow@wfanet.org