Posts about Data & analytics

All entries

1. 
   1 October 2024 at 00:00
   AIConsumer insightData & analyticsData-driven marketing

   How AI could augment human insights

   Open to WFA members only

   Ioana Danila

   New technology is changing the way the insights function works across the globe. Ioana Danila, Senior Manager, Global Insights at…

   Read more about "How AI could augment human insights"
2. 
   22 July 2024 at 09:00
   Consumer insightData & analytics

   Every brand needs a stronger insight function

   Ioana Danila

   Insights is rapidly evolving, so how has the function changed in the last three years? And what does the future look like? Ioana…

   Read more about "Every brand needs a stronger insight function"
3. 
   News

   11 June 2024 at 11:06
   Consumer insightData & analytics

   WFA names new chairs for Insight Forum and National Associations Council

   WFA

   The WFA has appointed a new co-chair for its Insight Forum and a new chair for its National Associations…

   Read more about "WFA names new chairs for Insight Forum and National Associations Council"
4. 
   Reports & whitepapers

   23 January 2024 at 20:00
   Consumer insightData & analytics

   The new rules for successful insights teams

   Ioana Danila

   New WFA research, conducted in partnership with Human8, provides a clear roadmap that enables global insights leaders to deliver…

   Read more about "The new rules for successful insights teams"
5. 
   Benchmarks & surveys

   20 December 2023 at 11:27
   Consumer insightData & analytics

   Benchmark: Consumer Intimacy Programs

   WFA

   WFA member benchmark on perspectives on Consumer Intimacy Programs

   Read more about "Benchmark: Consumer Intimacy Programs"
6. 
   Videos & webinars

   28 September 2023 at 14:11
   Consumer insightData & analytics

   Spotlight: Spark more insights-driven decisions with generative AI

   WFA

   Generative AI can’t make big decisions for you, but it can help you make better decisions.

   Read more about "Spotlight: Spark more insights-driven decisions with generative AI"
7. 
   Benchmarks & surveys

   21 April 2023 at 10:42
   Data & analyticsData collection & privacyData-driven marketing

   WFA Survey: A Closer Look at Data Clean Rooms

   WFA

   In recent years, online privacy concerns have prompted major web browsers to phase out support for third-party cookies.  As a…

   Read more about "WFA Survey: A Closer Look at Data Clean Rooms"
8. 
   Event reports

   6 February 2023 at 14:04
   Media measurementAgency managementIntegrated marketingDigital transformationOrganisation & structureData & analyticsData-driven marketing

   WFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation

   WFA

   Meeting overview and agenda from WFA’s Remote Media Forum on the 18^th of January 2023

   Read more about "WFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation"
9. 
   Opinions

   29 November 2022 at 11:38
   Diversity & InclusionConsumer insightData & analytics

   Consumer Insights needs an inclusive approach too

   Corinne Moy

   Consumers come in all shapes and sizes, so brands need to ensure they are getting insights from everyone. Corrine Moy, Council…

   Read more about "Consumer Insights needs an inclusive approach too"
10. 
    Benchmarks & surveys

    15 August 2022 at 16:00
    Media measurementMarketing technologyMarketing technologyData & analyticsMarketing technology

    Benchmark: Members’ thoughts on Ebiquity acquiring MediaPath

    WFA

    A WFA member was looking for reviews of GMP365

    Read more about "Benchmark: Members’ thoughts on Ebiquity acquiring MediaPath"
11. 
    16 September 2020 at 11:47
    Data & analytics

    Inclusive Visual Search Guide

    Getty Images

    Getty Images has released an Inclusive Visual Search Guide to assist brands and businesses in making intentional content…

    Read more about "Inclusive Visual Search Guide"
12. 
    News

    4 August 2020 at 13:23
    Digital policyData & analyticsData collection & privacy

    Ad industry launches 'Partnership for Responsible Addressable Media'

    WFA

    Goal is to ensure a sustainable future of digital media for businesses and consumers

    Governing group of industry leaders…

    Read more about "Ad industry launches 'Partnership for Responsible Addressable Media'"
13. 
    Reports & whitepapers

    17 February 2020 at 17:33
    Audience measurementMarketing technologyMarketing technologyData & analyticsMarketing technology

    Driving brand value with emotional intelligence in content

    WFA

    This study, by AI technology company Mirriad, links emotions in entertainment content with how they drive brand value.

    Read more about "Driving brand value with emotional intelligence in content"
14. 
    Benchmarks & surveys

    14 January 2020 at 15:00
    Brand reputationMarketing operationsData & analytics

    Corporate Sustainability Survey Report

    WFA

    This WFA member survey covers our member's corporate sustainability practices.

    Read more about "Corporate Sustainability Survey Report"
15. 
    Event reports

    6 December 2019 at 16:27
    Agency evaluation & performanceConsumer insightData & analytics

    Insight Forum meeting overview (December 2019)

    WFA

    Overview of the Insight Forum meeting held on 4 December 2019 in London.

    Read more about "Insight Forum meeting overview (December 2019)"
16. 
    Benchmarks & surveys

    24 April 2019 at 00:00
    Data & analytics

    Member barometer 2019

    WFA

     WFA member survey. For additional details, please log in.

    Read more about "Member barometer 2019"
17. 
    Reports & whitepapers

    4 April 2019 at 00:00
    Digital policySelf-regulationData & analytics

    Annual Report 2018

    WFA

    WFA's annual report with marketing, policy and event highlights from 2018.

    Read more about "Annual Report 2018"
18. 
    Benchmarks & surveys

    28 November 2018 at 13:51
    ChannelsData & analytics

    TV and online video costs to rise considerably, forecasts show

    WFA

    WFA Outlook 2019 provides media costs forecasts for 50 markets across seven offline and online media

    Read more about "TV and online video costs to rise considerably, forecasts show"
19. 
    Benchmarks & surveysReports & whitepapers

    20 November 2018 at 00:00
    ChannelsData & analytics

    Media cost inflation & deflation forecasts 2019

    WFA

    Aggregated media cost forecasts for 2019 from media agencies and auditors, across a range of media channels (TV, Print, Radio,…

    Read more about "Media cost inflation & deflation forecasts 2019"
20. 
    Benchmarks & surveys

    12 November 2018 at 00:00
    Media measurementIntegrated marketingMarketing capabilitiesOrganisation & structureData & analyticsData-driven marketing

    Data Driven Marketing 2018 survey results

    WFA, The Customer Framework

    WFA introduces the latest research results on data-driven marketing, in partnership with The Customer Feedback

    Read more about "Data Driven Marketing 2018 survey results"
21. 
    Benchmarks & surveysReports & whitepapers

    6 November 2018 at 12:14
    Integrated marketingBrand purposeMarketing capabilitiesOrganisation & structureData & analytics

    The Road to Content Excellence

    WFA

    The opportunities offered by the new social and digital landscape have led to a content revolution, and the rules of the game have…

    Read more about "The Road to Content Excellence"
22. 
    Benchmarks & surveysReports & whitepapers

    30 October 2018 at 00:00
    Integrated marketingBrand purposeMarketing capabilitiesOrganisation & structureData & analytics

    Report: The Road to Content Excellence

    WFA, The Upside

    WFA member report. For additional details, please log in.

    Read more about "Report: The Road to Content Excellence"
23. 
    Benchmarks & surveys

    22 October 2018 at 00:00
    Digital policyData & analyticsData-driven marketing

    DGX benchmark on Facebook’s classification of 1st vs 3rd party

    WFA

    WFA member benchmark. For additional details, please log in.

    Read more about "DGX benchmark on Facebook’s classification of 1st vs 3rd party"
24. 
    Benchmarks & surveys

    14 August 2018 at 00:00
    Agency evaluation & performanceAgency managementAgency review & pitchingCreativityMarketing operationsMarketing procurementData & analytics

    Survey on content production-data and benchmarking

    WFA, APR

    WFA member survey. For additional details, please log in.

    Read more about "Survey on content production-data and benchmarking"
25. 
    Benchmarks & surveysReports & whitepapers

    14 June 2018 at 00:00
    Agency evaluation & performanceConsumer insightData & analytics

    Tutorial Key Performance Indicator

    UPA (Italy)

    Commissioned by UPA – the Italian Advertisers association, this document aims to support advertisers in quantifying …

    Read more about "Tutorial Key Performance Indicator"
26. 
    Benchmarks & surveys

    8 June 2018 at 00:00
    Consumer insightData & analytics

    Benchmark on marketing research methodologies

    WFA

     WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on marketing research methodologies"
27. 
    Benchmarks & surveysReports & whitepapers

    28 March 2018 at 00:00
    Ad fraud & verificationAudience measurementAd blockingMedia measurementData & analyticsData-driven marketingMarketing effectiveness

    Global viewability benchmarks 2017

    WFA

    WFA member benchmark on viewability. This survey represents the industry’s first collective set of benchmarks on the level of…

    Read more about "Global viewability benchmarks 2017"
28. 
    Benchmarks & surveys

    19 February 2018 at 00:00
    Agency evaluation & performanceData & analyticsData-driven marketing

    Survey on Independent Media Advisors

    WFA

     WFA member survey. For additional details, please log in.

    Read more about "Survey on Independent Media Advisors"
29. 
    Benchmarks & surveys

    25 January 2018 at 00:00
    ProgrammaticDigital policyMarketing technologyDigital transformationMarketing technologyData & analyticsData-driven marketingMarketing technology

    Survey on the Future of Programmatic Media

    WFA, DataXu

    WFA member survey. For additional details, please log in.

    Read more about "Survey on the Future of Programmatic Media"
30. 
    Benchmarks & surveys

    16 October 2017 at 00:00
    Marketing technologyDigital transformationMarketing technologyData & analyticsData collection & privacyData-driven marketingMarketing technology

    Benchmark on Ad pre-testing

    WFA

     WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on Ad pre-testing"
31. 
    Benchmarks & surveysReports & whitepapers

    12 October 2017 at 00:00
    Ad fraud & verificationAudience measurementProgrammaticMedia measurementMarketing technologyDigital transformationMarketing technologyData & analyticsData-driven marketingMarketing effectivenessMarketing technology

    Survey on Global Ad Viewability & Ad Fraud levels

    WFA, Ebiquity

    WFA member benchmark. For additional details, please log in.

    Read more about "Survey on Global Ad Viewability & Ad Fraud levels"
32. 
    Reports & whitepapers

    8 September 2017 at 00:00
    Value of advertisingData & analyticsData-driven marketing

    Europe research: The economic impact of data-driven advertising (2017)

    EDAA, IAB

    This analysis used publicly available data, including Gross Domestic Product (GDP) and employment data. It includes digital…

    Read more about "Europe research: The economic impact of data-driven advertising (2017)"
33. 
    Benchmarks & surveys

    6 September 2017 at 00:00
    Agency review & pitchingMarketing procurementData & analytics

    Experiential sampling agencies in Great Britain and Ireland

    WFA

    WFA member survey. For additional details, please log in.

    Read more about "Experiential sampling agencies in Great Britain and Ireland"
34. 
    Benchmarks & surveysReports & whitepapers

    5 September 2017 at 00:00
    Digital policyData & analyticsData collection & privacy

    Survey on privacy and data management - GDPR (2017)

    WFA

    WFA member survey on how members are evaluating the impact of GDPR on their business.

    Read more about "Survey on privacy and data management - GDPR (2017)"
35. 
    Benchmarks & surveys

    9 August 2017 at 00:00
    Agency review & pitchingMarketing procurementData & analytics

    Choosing a Digital Asset Management (DAM) System

    WFA

    WFA member survey. For additional details, please log in.

    Read more about "Choosing a Digital Asset Management (DAM) System"
36. 
    Guides & templates

    8 August 2017 at 00:00
    Ad fraud & verificationAudience measurementMedia transparencyAd blockingMedia measurementData & analytics

    European Viewability Measurement Principles

    WFA

    Created by the EVSG (European Viewability Steering Group - made up of WFA, EACA and IAB Europe), these principles are designed to…

    Read more about "European Viewability Measurement Principles"
37. 
    Benchmarks & surveys

    4 July 2017 at 00:00
    Integrated marketingOrganisation & structureData & analytics

    Survey Results: Marketing Capability Programmes

    WFA, Circus Street

    WFA member survey. For additional details, please log in.

    Read more about "Survey Results: Marketing Capability Programmes"
38. 
    Benchmarks & surveys

    26 June 2017 at 00:00
    Agency managementAgency review & pitchingData & analyticsData-driven marketing

    Benchmark on recommended Digital Analytics Agencies

    WFA

    WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on recommended Digital Analytics Agencies"
39. 
    Benchmarks & surveys

    14 June 2017 at 00:00
    Media measurementAgency managementAgency review & pitchingMarketing procurementData & analyticsData-driven marketing

    Benchmark on Suppliers of research-based copy-testing of digital ads

    WFA

     WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on Suppliers of research-based copy-testing of digital ads"
40. 
    Benchmarks & surveys

    7 June 2017 at 00:00
    Ad fraud & verificationAudience measurementAd blockingAgency evaluation & performanceAgency remuneration & contractsData & analytics

    Survey results: Paying for 3rd party verification

    WFA

     WFA member survey. For additional details, please log in.

    Read more about "Survey results: Paying for 3rd party verification"
41. 
    Benchmarks & surveys

    1 June 2017 at 00:00
    Ad fraud & verificationData & analyticsData-driven marketing

    Survey on Online Advertising Effectiveness

    WFA, Ebiquity

       WFA member survey. For additional details, please log in.

    Read more about "Survey on Online Advertising Effectiveness"
42. 
    Benchmarks & surveys

    1 June 2017 at 00:00
    Ad fraud & verificationAudience measurementBrand safetyMedia transparencyProgrammaticAd blockingBrand safetyMedia measurementData & analytics

    Survey on Media Governance and Guardianship

    WFA

     WFA member survey. For additional details, please log in.

    Read more about "Survey on Media Governance and Guardianship"
43. 
    Reports & whitepapers

    11 April 2017 at 00:00
    Digital policyMarketing technologyDigital transformationMarketing technologyData & analyticsData collection & privacyData-driven marketingMarketing technology

    Recommendations to master data & tech (2017)

    WFA

    The Data & Technology workshops considered how organisations should be approaching their technology and programmatic model…

    Read more about "Recommendations to master data & tech (2017)"
44. 
    Benchmarks & surveys

    24 March 2017 at 00:00
    Audience measurementConsumer insightData & analytics

    A survey on Social Listening - Tools, Techniques, Metrics & Challenges

    WFA

    WFA member benchmark. For additional details, please log in.

    Read more about "A survey on Social Listening - Tools, Techniques, Metrics & Challenges"
45. 
    Benchmarks & surveys

    24 March 2017 at 00:00
    ProgrammaticMedia measurementAgency evaluation & performanceAgency remuneration & contractsData & analytics

    Programmatic management fee benchmarking

    WFA

     WFA member benchmark. For additional details, please log in.

    Read more about "Programmatic management fee benchmarking"
46. 
    Reports & whitepapers

    31 January 2017 at 00:00
    Digital transformationData & analytics

    Five step process to Data Driven Marketing (2017)

    WFA, The Customer Framework

       

    Read more about "Five step process to Data Driven Marketing (2017)"
47. 
    Benchmarks & surveys

    12 January 2017 at 00:00
    Media transparencyProgrammaticDigital transformationData & analyticsData-driven marketing

    Survey results on Programmatic & trading desks

    WFA

     WFA member survey. For additional details, please log in.

    Read more about "Survey results on Programmatic & trading desks"
48. 
    Opinions

    22 December 2016 at 12:31
    ChannelsData & analytics

    Outlook 2017: crunching the numbers in media

    Matt Green

    There will be fewer major sporting events in 2017 than we’ve seen this year.

    Read more about "Outlook 2017: crunching the numbers in media"
49. 
    Case studies

    20 November 2016 at 00:00
    Data & analytics

    Time to give up on Bullxxxx proxy metrics?

    Karmarama

     

    Read more about "Time to give up on Bullxxxx proxy metrics?"
50. 
    Benchmarks & surveys

    4 October 2016 at 00:00
    Data & analytics

    Benchmark on setting up knowledge/insights sharing platforms

    WFA

     WFA benchmark conducted for a member looking for feedback on setting up knowledge/insights sharing platforms, including…

    Read more about "Benchmark on setting up knowledge/insights sharing platforms"
51. 
    OpinionsEvent reports

    30 September 2016 at 11:49
    Data & analytics

    Data, data everywhere…delivering a transformation in data management

    Matt Green

    dmexco, one of the world’s largest digital marketing exhibitions, is big to say the least.

    Read more about "Data, data everywhere…delivering a transformation in data management"
52. 
    Benchmarks & surveys

    25 August 2016 at 00:00
    Agency managementMarketing procurementData & analytics

    Benchmark on recommended Customer Data Strategy Consultants

    WFA

     WFA benchmark conducted for a member looking for recommended Customer Data Strategy Consultants.

    Read more about "Benchmark on recommended Customer Data Strategy Consultants"
53. 
    Guides & templates

    3 June 2016 at 00:00
    Ad fraud & verificationProgrammaticAd blockingData & analytics

    Compendium of ad fraud knowledge for media investors

    WFA, Botlab.io

     The intention of this compendium is to raise awareness of ad fraud among brand owners and to provide the knowledge and best…

    Read more about "Compendium of ad fraud knowledge for media investors"
54. 
    Reports & whitepapers

    31 May 2016 at 00:00
    ChannelsInfluencersInfluencersData & analytics

    Unlocking brand value with social communities

    WFA, STATSIT

    Online brand communities can deliver unparalleled brand consumer engagement, loyalty and become a major force for driving revenue.…

    Read more about "Unlocking brand value with social communities"
55. 
    Benchmarks & surveys

    19 May 2016 at 00:00
    Audience measurementData & analyticsData-driven marketing

    Survey results on Managing ad testing

    WFA

    Research from our insights and market research community on the effectiveness, frequency and benefits of pre and post testing for…

    Read more about "Survey results on Managing ad testing"
56. 
    Benchmarks & surveys

    10 May 2016 at 00:00
    Data & analytics

    Benchmark - Approaches to econometric modelling

    WFA

    Benchmark on approaches to using econometric modelling, covering the metrics and measures used as factors within standard models, as…

    Read more about "Benchmark - Approaches to econometric modelling"
57. 
    Benchmarks & surveys

    27 April 2016 at 00:00
    Agency managementMarketing procurementData & analytics

    Benchmark an Introduction to sourcing Consumer Insights

    WFA

    WFA introductory guidance for procurement organisations looking at sourcing consumer insights, getting value from research…

    Read more about "Benchmark an Introduction to sourcing Consumer Insights"
58. 
    Benchmarks & surveys

    19 April 2016 at 00:00
    Agency rostersMarketing procurementData & analytics

    Survey results on Managing insight supplier communities

    WFA

    Survey results on the challenges that global clients are facing when it comes to building dynamic (yet cost effective) agency…

    Read more about "Survey results on Managing insight supplier communities"
59. 
    Benchmarks & surveys

    11 March 2016 at 00:00
    ProgrammaticData & analyticsData-driven marketing

    Benchmark on the use of DMPs by insights teams to generate consumer insights

    WFA

    WFA benchmark on the use of DMPs by insights teams to generate consumer, rather than the more usual media planning insights.

    Read more about "Benchmark on the use of DMPs by insights teams to generate consumer insights"
60. 
    Benchmarks & surveysReports & whitepapers

    7 March 2016 at 00:00
    Data & analytics

    The future of insights project

    WFA, BrainJuicer

    Senior marketers and insights leaders share an aspiration for the insight function - it should play a strategic consultant role,…

    Read more about "The future of insights project"
61. 
    Benchmarks & surveys

    1 September 2015 at 00:00
    Digital transformationData & analyticsData-driven marketing

    Survey on data driven marketing (DDM)

    WFA, The Customer Framework

    This WFA study aims to provide insight into data being collected and its application by marketers, in pursuit of more effective and…

    Read more about "Survey on data driven marketing (DDM)"
62. 
    Benchmarks & surveys

    26 August 2015 at 00:00
    Organisation & structureData & analytics

    Benchmark on digital insight and innovation generation

    WFA

    A benchmark to investigate: how clients mine digital insights from consumers/customers; how client organisations are structured to…

    Read more about "Benchmark on digital insight and innovation generation"
63. 
    Case studies

    30 April 2015 at 00:00
    Data & analytics

    Return On Media Investments

    Spatial Access

     

    Read more about "Return On Media Investments"
64. 
    Benchmarks & surveys

    30 March 2015 at 00:00
    Organisation & structureData & analytics

    Marketing in Africa Interim regional survey results

    WFA, MillwardBrown

    This document was designed as a means to benchmark thoughts and actions in relation to marketing in Africa. It contains interim…

    Read more about "Marketing in Africa Interim regional survey results"
65. 
    Benchmarks & surveys

    25 March 2015 at 00:00
    Ad fraud & verificationAudience measurementAgency evaluation & performanceAgency remuneration & contractsData & analytics

    Survey on ROMI - Your approach & measurement

    WFA

    Survey to determine the reasons for tracking Return On Marketing Investment, how this is approached globally, the metrics used and…

    Read more about "Survey on ROMI - Your approach & measurement"
66. 
    Benchmarks & surveys

    15 January 2015 at 00:00
    Consumer insightData & analytics

    Survey on brand tracking

    WFA

    Survey looking at market research investment in brand tracking and consumer intelligence, survey sample size and methodology,…

    Read more about "Survey on brand tracking"
67. 
    Guides & templates

    3 July 2014 at 00:00
    ProgrammaticAgency managementData & analytics

    Guide to Programmatic Media (2014)

    WFA

    An introduction and guide to the programmatic media landscape, with focus on the suppliers and the different models of trading desks…

    Read more about "Guide to Programmatic Media (2014)"