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  1.    DGX meeting overview (December 2021)
    Brand safetyDigital policyBrand safety

    DGX meeting overview (December 2021)

    Overview of the Digital Governance Exchange (DGX) meeting held remotely on 9 December 2021.

    Read more about "DGX meeting overview (December 2021)"
  2.    12 predictions for 2022

    12 predictions for 2022

    From creativity to platform regulation, ‘Metamania’ to the golden ‘square’ of marketing, the WFA team share…

    Read more about "12 predictions for 2022"
  3.    WFA Better Marketing Pod Ep 12: On marketing in Africa with Folake Ani-Mumuney
    Brand purposeBrand reputationDigital transformation

    WFA Better Marketing Pod Ep 12: On marketing in Africa with Folake Ani-Mumuney

    WFA podcast host, David Wheldon, speaks with Folake Ani-Mumuney, Global Head of Marketing & Corporate Communications at First…

    Read more about "WFA Better Marketing Pod Ep 12: On marketing in Africa with Folake Ani-Mumuney"
  4.    WFA CEO: “2021 was a watershed year for marketing”

    WFA CEO: “2021 was a watershed year for marketing”

    2021 has been memorable for a lot of the wrong reasons. But it will also be remembered for some of the right ones. We may well look…

    Read more about "WFA CEO: “2021 was a watershed year for marketing”"
  5.    Launch event: Diversity and Inclusion in Marketing Trends Report
    Diversity & Inclusion

    Launch event: Diversity and Inclusion in Marketing Trends Report

    Launch session of the WFA trends report highlighting the current state of diversity and inclusion in the marketing industry.

    Read more about "Launch event: Diversity and Inclusion in Marketing Trends Report"
  6.    Webinar: Benchmarking data safety and risk across the industry
    Digital policyData collection & privacy

    Webinar: Benchmarking data safety and risk across the industry

    An analysis and benchmarking of data safety and risk across the industry

    Read more about "Webinar: Benchmarking data safety and risk across the industry"
  7.    WFA publishes final DEI Census results
    Diversity & Inclusion

    WFA publishes final DEI Census results

    Just under six out of 10 people in the global marketing business think that best opportunities go to the most deserving employees.…

    Read more about "WFA publishes final DEI Census results"
  8.    PAG Meeting Overview (November 2021)
    Digital policyMarketing lawData collection & privacy

    PAG Meeting Overview (November 2021)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 23 November 2021.

    Read more about "PAG Meeting Overview (November 2021)"
  9.    Planet Pledge Spotlight: COP26

    Planet Pledge Spotlight: COP26

    In November 2021, world and business leaders alike gathered in Glasgow for COP26. The most important climate summit since 2015, when…

    Read more about "Planet Pledge Spotlight: COP26"
  10.    GARM Aggregated Measurement Report - November 2021
    Brand safetyBrand safety

    GARM Aggregated Measurement Report - November 2021

    The second Global Alliance for Responsible Media (GARM) report tracking performance on brand safety across eight…

    Read more about "GARM Aggregated Measurement Report - November 2021"
  11.    First-ever DEI Census reveals major challenges around family status, age, gender, ethnicity and disability for APAC markets

    First-ever DEI Census reveals major challenges around family status, age, gender, ethnicity and disability for APAC markets

    APAC countries surveyed broadly follow global trends with age and family status reported as…

    Read more about "First-ever DEI Census reveals major challenges around family status, age, gender, ethnicity and disability for APAC markets"
  12.    Data Safety in 2021: Benchmark & Analysis
    Digital policyMarketing lawData collection & privacy

    Data Safety in 2021: Benchmark & Analysis

    Practical guidance for brands looking to minimise risk and manage data safety on their digital platforms, based on an analysis and…

    Read more about "Data Safety in 2021: Benchmark & Analysis"
  13.    WFA Guide to EU Cookie Guidance
    Digital policyMarketing law

    WFA Guide to EU Cookie Guidance

    An overview and comparison of cookie guidelines issued by data protection authorities in different EU countries.

    Read more about "WFA Guide to EU Cookie Guidance"
  14.    A marketer in Glasgow

    A marketer in Glasgow

    WFA CEO Stephan Loerke reflects on his time at COP26 and identifies the five key areas that brands will have to address in combating…

    Read more about "A marketer in Glasgow"
  15.    Spotlight: Implementing effective supplier diversity programs
    Agency rosters

    Spotlight: Implementing effective supplier diversity programs

    Verizon and Flock Associates provide practical guidance and a free toolkit to help brands improve supplier diversity and…

    Read more about "Spotlight: Implementing effective supplier diversity programs"
  16.    CMO Forum meeting overview (November 2021)
    Marketing operationsOrganisation & structure

    CMO Forum meeting overview (November 2021)

    Overview of the CMO Forum held remotely on November 16, 2021.

    Read more about "CMO Forum meeting overview (November 2021)"
  17.    WFA Better Marketing Pod Ep 11: On sustainability with Reckitt's Sonia Thimmiah
    Brand purposeBrand reputationDigital transformation

    WFA Better Marketing Pod Ep 11: On sustainability with Reckitt's Sonia Thimmiah

    WFA podcast host, David Wheldon, speaks with Sonia Thimmiah, Head of Sustainable Brands & Customer Partnerships at Reckitt.

    Read more about "WFA Better Marketing Pod Ep 11: On sustainability with Reckitt's Sonia Thimmiah"
  18.    WFA Better Marketing Pod Ep 10: On digital platforms and the cookieless world with “The Ad Contrarian” Bob Hoffman
    Brand purposeBrand reputationDigital transformation

    WFA Better Marketing Pod Ep 10: On digital platforms and the cookieless world with “The Ad Contrarian” Bob Hoffman

    WFA podcast host, David Wheldon, speaks with “The Ad Contrarian”, Bob Hoffman.

    Read more about "WFA Better Marketing Pod Ep 10: On digital platforms and the cookieless world with “The Ad Contrarian” Bob Hoffman"
  19.    It's time to regulate the digital ad market
    Digital policy

    It's time to regulate the digital ad market

    The ad industry should embrace the societal benefits that new tech rules from Brussels could deliver

    Read more about "It's time to regulate the digital ad market"
  20.    Case study| Cadbury Celebrations: #MyFirstRakhi
    Diversity & Inclusion

    Case study| Cadbury Celebrations: #MyFirstRakhi

    Chocolate brand celebrates Hindu festival by gifting the sense of touch to children with upper limb differences.

    This…

    Read more about "Case study| Cadbury Celebrations: #MyFirstRakhi"
  21.    Insight & Strategy | Chanel 4: Super. Human.
    Diversity & Inclusion

    Insight & Strategy | Chanel 4: Super. Human.

    How a UK broadcaster evolved its creative platform to challenge perceptions about disability and promote its Paralympics…

    Read more about "Insight & Strategy | Chanel 4: Super. Human."
  22.    WFA response to MEP’s call for ban on targeted advertising
    Digital policyData collection & privacy

    WFA response to MEP’s call for ban on targeted advertising

     

    Read more about "WFA response to MEP’s call for ban on targeted advertising"
  23.    Webinar | Economist Impact presents The World Ahead: 2022
    Digital policyData collection & privacy

    Webinar | Economist Impact presents The World Ahead: 2022

    The Economist’s predictive look to the year ahead. Tom Standage shares an exclusive, first insight into the top 10 topics…

    Read more about "Webinar | Economist Impact presents The World Ahead: 2022"
  24.    Insight & Strategy: Naming the Invisible by Digital Birth Registration
    Diversity & Inclusion

    Insight & Strategy: Naming the Invisible by Digital Birth Registration

    How a telco proved the power of connectivity by registering undocumented children in Pakistan

    This article was originally…

    Read more about "Insight & Strategy: Naming the Invisible by Digital Birth Registration"
  25.    Case study | Banco Pichicha: The Unseen Players
    Diversity & Inclusion

    Case study | Banco Pichicha: The Unseen Players

    Ecuadorian bank Banco Pichicha promotes gender equality in football by staging a match with ‘invisible’…

    Read more about "Case study | Banco Pichicha: The Unseen Players"
  26.    Case study | Degree: Trainers For Hire
    Diversity & Inclusion

    Case study | Degree: Trainers For Hire

    Deodorant brand launches campaign to tackle the lack of inclusivity in the fitness industry

    This article was originally…

    Read more about "Case study | Degree: Trainers For Hire"
  27.    PAG Meeting Overview (September 2021)
    Digital policyMarketing lawData collection & privacy

    PAG Meeting Overview (September 2021)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 29 September 2021.

    Read more about "PAG Meeting Overview (September 2021)"
  28.    Webinar | Privacy in China: The new Personal Information Protection Law (PIPL)
    Digital policyData collection & privacy

    Webinar | Privacy in China: The new Personal Information Protection Law (PIPL)

    A briefing session on China’s new Personal Information Protection Law (PIPL), which enters into force on 1 November 2021

    Read more about "Webinar | Privacy in China: The new Personal Information Protection Law (PIPL)"
  29.    Planet Pledge Leaders' Forum: Poll results

    Planet Pledge Leaders' Forum: Poll results

    This report contains results from a survey amongst WFA Planet Pledge signatories and some considering singing. 17 companies…

    Read more about "Planet Pledge Leaders' Forum: Poll results"
  30.    Is it an advantage to be a woman in marketing?

    Is it an advantage to be a woman in marketing?

    Absolutely—but not in the way some people seem to think, says Guardian columnist and brand strategist, Arwa Mahdawi

    Read more about "Is it an advantage to be a woman in marketing?"
  31.    DGX meeting overview (September 2021)
    Digital policyMarketing lawData collection & privacy

    DGX meeting overview (September 2021)

    Overview of the Digital Governance Exchange (DGX) meeting held remotely on 9 September 2021.

    Read more about "DGX meeting overview (September 2021)"
  32.    WFA whitepaper on environmental claims and greenwashing

    WFA whitepaper on environmental claims and greenwashing

    An overview of regulatory and self-regulatory developments and guidance for advertisers on environmental claims and…

    Read more about "WFA whitepaper on environmental claims and greenwashing"
  33.    Benchmark: Sustainability & Marketing Consultants

    Benchmark: Sustainability & Marketing Consultants

    WFA member benchmark on recommended sustainability and marketing consultants.

    Read more about "Benchmark: Sustainability & Marketing Consultants"
  34.    Planet Pledge Leaders' Forum - Meeting Overview

    Planet Pledge Leaders' Forum - Meeting Overview

    An overview of the inaugural meeting of the Planet Pledge Leaders' Forum held remotely on 2 September 2021.

    Read more about "Planet Pledge Leaders' Forum - Meeting Overview"
  35.    WFA response to the WHO consultation on the first draft of the Global Alcohol Action Plan 2022-2030
    Alcohol marketingAgency remuneration & contracts

    WFA response to the WHO consultation on the first draft of the Global Alcohol Action Plan 2022-2030

    The global action plan looks to to strengthen the implementation of the Global Strategy to Reduce the Harmful Use of…

    Read more about "WFA response to the WHO consultation on the first draft of the Global Alcohol Action Plan 2022-2030"
  36.    Briefing: New Mexican media transparency law
    Media governanceMarketing law

    Briefing: New Mexican media transparency law

    A new Mexican Media Transparency Law was published in the Federal Official Diary on April 30th, 2021 and goes into effect in early…

    Read more about "Briefing: New Mexican media transparency law"
  37.    Webinar: The EU Digital Services Act and Digital Markets Act - opportunities and challenges for the EU digital advertising market
    Digital policy

    Webinar: The EU Digital Services Act and Digital Markets Act - opportunities and challenges for the EU digital advertising market

    In this webinar, we discuss the EU Digital Services Act and Digital Markets Act, two legislative proposals current being considered…

    Read more about "Webinar: The EU Digital Services Act and Digital Markets Act - opportunities and challenges for the EU digital advertising market"
  38.    WFA Better Marketing Pod Ep 9: On purpose, Orlando Bloom and teaching from Tasmania with Professor Mark Ritson
    Brand purposeBrand reputationDigital transformation

    WFA Better Marketing Pod Ep 9: On purpose, Orlando Bloom and teaching from Tasmania with Professor Mark Ritson

    WFA podcast host, David Wheldon, speaks with the inimitable marketing professor and industry commentator, Mark Ritson.

    Read more about "WFA Better Marketing Pod Ep 9: On purpose, Orlando Bloom and teaching from Tasmania with Professor Mark Ritson"
  39.    Emerging trend - ad bans for fossil fuels
    Marketing law

    Emerging trend - ad bans for fossil fuels

    Advertising restrictions for fossil fuels are gaining traction across Europe, as national and city governments develop and implement…

    Read more about "Emerging trend - ad bans for fossil fuels"
  40.    Spotlight on marketing and sustainability: bridging the gaps around the world
    Marketing operationsOrganisation & structure

    Spotlight on marketing and sustainability: bridging the gaps around the world

    Join WFA and behavioural science agency BVA Nudge Unit as they share the global and regional insights from the world’s first…

    Read more about "Spotlight on marketing and sustainability: bridging the gaps around the world"
  41.    WFA Global Influencer Marketing Map
    Marketing lawInfluencers

    WFA Global Influencer Marketing Map

    An overview of influencer marketing regulations in key markets. Last updated October 2021.

    Read more about "WFA Global Influencer Marketing Map"
  42.    DGX meeting overview (May 2021)
    Digital policyMarketing lawData collection & privacy

    DGX meeting overview (May 2021)

    Overview of the Digital Governance Exchange (DGX) meeting held remotely on 27 May 2021.

    Read more about "DGX meeting overview (May 2021)"
  43.    WFA Better Marketing Pod Ep 8: On making an iconic doll relevant again with Lisa McKnight
    Brand purposeBrand reputationDigital transformation

    WFA Better Marketing Pod Ep 8: On making an iconic doll relevant again with Lisa McKnight

    WFA podcast host, David Wheldon, speaks with Lisa McKnight, SVP and Global Head of Barbie & Dolls at Mattel, Inc.

    Read more about "WFA Better Marketing Pod Ep 8: On making an iconic doll relevant again with Lisa McKnight"
  44.    Spotlight: Diversity & Inclusion in the Production Landscape
    ProductionMarketing procurement

    Spotlight: Diversity & Inclusion in the Production Landscape

    An introduction to WFA’s diversity & representation guide, with key insights and ideas from APR & MCA to drive D&I…

    Read more about "Spotlight: Diversity & Inclusion in the Production Landscape"
  45.    GARM Aggregated Measurement Report - April 2021
    Brand safetyBrand safety

    GARM Aggregated Measurement Report - April 2021

    The first Global Alliance for Responsible Media (GARM) report tracking performance on brand safety across seven platforms, including…

    Read more about "GARM Aggregated Measurement Report - April 2021"
  46.    Marketing and Sustainability: Closing the Gaps
    Brand purposeMarketing operations

    Marketing and Sustainability: Closing the Gaps

    What can Marketers do to drive Sustainability in their industry?

    Read more about "Marketing and Sustainability: Closing the Gaps"
  47.    WFA Green Claims in Marketing Map
    Marketing law

    WFA Green Claims in Marketing Map

    An overview of regulation of sustainability claims in key markets

    Read more about "WFA Green Claims in Marketing Map"
  48.    WFA Better Marketing Pod Ep 7: On sustainability and courageous marketing with Conny Braams
    Brand purposeBrand reputationMarketing capabilitiesMarketing operationsOrganisation & structure

    WFA Better Marketing Pod Ep 7: On sustainability and courageous marketing with Conny Braams

    WFA Podcast host, David Wheldon, speaks with Conny Braams, Chief Digital and Marketing Officer, Unilever.

    Read more about "WFA Better Marketing Pod Ep 7: On sustainability and courageous marketing with Conny Braams"
  49.    WFA responses to EU consultation on transparency in sponsored political content
    Digital policyMarketing law

    WFA responses to EU consultation on transparency in sponsored political content

    WFA responses to the EU Consultation on transparency in sponsored political content.

    Read more about "WFA responses to EU consultation on transparency in sponsored political content"
  50.    EU ePrivacy Regulation: WFA briefing, February 2021
    Digital policyData collection & privacy

    EU ePrivacy Regulation: WFA briefing, February 2021

    WFA has prepared an overview of latest developments and next steps on the ePrivacy Regulation

    Read more about "EU ePrivacy Regulation: WFA briefing, February 2021"
  51.    WFA Better Marketing Pod Ep 6: On humor and catching the 'F-train' with Ivan Pollard
    Brand purposeBrand reputationMarketing capabilitiesMarketing operationsOrganisation & structure

    WFA Better Marketing Pod Ep 6: On humor and catching the 'F-train' with Ivan Pollard

    WFA Podcast host, David Wheldon, speaks with Ivan Pollard, Senior VP and Global CMO, General Mills.

    Read more about "WFA Better Marketing Pod Ep 6: On humor and catching the 'F-train' with Ivan Pollard"
  52.    Gender equality in marketing: are we making progress fast enough?

    Gender equality in marketing: are we making progress fast enough?

    We've asked six industry leaders to share their perspectives

    Read more about "Gender equality in marketing: are we making progress fast enough?"
  53.    #BuildBackBetter: Can marketing be a positive force for change in a post-COVID world?
    Brand safetyDigital policyBrand safetyValue of advertising

    #BuildBackBetter: Can marketing be a positive force for change in a post-COVID world?

    A virtual event for anyone interested in how marketing can be a force for good

    Read more about "#BuildBackBetter: Can marketing be a positive force for change in a post-COVID world?"
  54.    DGX meeting overview (March 2021)
    Digital policyMarketing lawData collection & privacy

    DGX meeting overview (March 2021)

    Overview of the Digital Governance Exchange (DGX) meeting held remotely on 11 March 2021.

    Read more about "DGX meeting overview (March 2021)"
  55.    COVID has re-emphasised how brands must serve society

    COVID has re-emphasised how brands must serve society

    Phil Myers, WFA Deputy President and SVP Public Policy and Government Affairs, PepsiCo, on how the policy function has had to adapt…

    Read more about "COVID has re-emphasised how brands must serve society"
  56.    WFA Better Marketing Pod Ep 5: On digital transformation with L'Oréal’s Lubomira Rochet
    Digital transformationMarketing capabilitiesMarketing technologyMarketing technology

    WFA Better Marketing Pod Ep 5: On digital transformation with L'Oréal’s Lubomira Rochet

    WFA Podcast host, David Wheldon, speaks with Lubomira Rochet, L'Oréal's Chief Digital Officer

    Read more about "WFA Better Marketing Pod Ep 5: On digital transformation with L'Oréal’s Lubomira Rochet"
  57.    Q&A Session: EU Collective Redress – what impact on advertisers?
    Marketing law

    Q&A Session: EU Collective Redress – what impact on advertisers?

    A Q&A session with the European Commission Directorate General Justice and Consumers

    Read more about "Q&A Session: EU Collective Redress – what impact on advertisers?"
  58.    Spotlight on sustainability around the world
    Marketing operations

    Spotlight on sustainability around the world

    Guest speaker Christoph Dölitzsch from Latana shares insight on how people’s views of sustainability differ around the…

    Read more about "Spotlight on sustainability around the world"
  59.    WFA’s response to WHO consultation (alcohol marketing)
    Alcohol marketingMarketing law

    WFA’s response to WHO consultation (alcohol marketing)

    WFA’s response to the WHO’s consultation on a working document for development of an action plan to strengthen…

    Read more about "WFA’s response to WHO consultation (alcohol marketing)"
  60.    DGX meeting with Google, 15 December 2020
    Digital policy

    DGX meeting with Google, 15 December 2020

    In this session, WFA members discussed GDPR compliance and data protection responsibilities with Google.

    Read more about "DGX meeting with Google, 15 December 2020"
  61.    WFA response to EDPB consultation
    Digital policy

    WFA response to EDPB consultation

    WFA response to EDPB consultation on Recommendations 01/2020 on measures that supplement transfer tools to ensure compliance with…

    Read more about "WFA response to EDPB consultation"
  62.    WFA Forum Chairs look back on 2020

    WFA Forum Chairs look back on 2020

    We asked the chairs of our WFA working groups to reflect on what 2020 meant for the global media, marketing and digital policy…

    Read more about "WFA Forum Chairs look back on 2020"
  63.    WFA CEO: “Build Back Better has started”

    WFA CEO: “Build Back Better has started”

    An extraordinary year has seen extraordinary changes, some for the better. WFA CEO Stephan Loerke looks forward to 2021.

    Read more about "WFA CEO: “Build Back Better has started”"
  64.    10 Predictions for 2021
    Media governanceSelf-regulationMarketing capabilitiesMarketing operationsMarketing procurementOrganisation & structure

    10 Predictions for 2021

    It wouldn’t be the holidays without some crystal ball gazing. The WFA team predicts what will happen next year both in the…

    Read more about "10 Predictions for 2021"
  65.    DGX meeting overview (December 2020)
    Digital policyMarketing lawData collection & privacy

    DGX meeting overview (December 2020)

    Overview of the Digital Governance Exchange (DGX) meeting held remotely on 1 December, 2020

    Read more about "DGX meeting overview (December 2020)"
  66.    Global Alcohol Advertising Heatmap
    Digital policyAlcohol marketingSelf-regulationMarketing law

    Global Alcohol Advertising Heatmap

    A tool providing a snapshot of regulations on alcohol advertising globally.
    Last update: October 2020

    Read more about "Global Alcohol Advertising Heatmap"
  67.    WFA Whitepaper on marketing and sustainability

    WFA Whitepaper on marketing and sustainability

    How marketers can reconcile the consumption conundrum

    Read more about "WFA Whitepaper on marketing and sustainability"
  68.    DGX meeting with Facebook, 16 November 2020
    Digital policyMarketing lawData collection & privacy

    DGX meeting with Facebook, 16 November 2020

    In this session, WFA members discussed GDPR compliance with Facebook.

    Read more about "DGX meeting with Facebook, 16 November 2020"
  69.    Sourcing’s diversity power
    Agency management

    Sourcing’s diversity power

    Marketing procurement can play a huge part in delivering a more diverse range of suppliers for brands and driving meaningful change.…

    Read more about "Sourcing’s diversity power"
  70.    Webinar: El uso de datos y la publicidad: ¿qué depara el futuro para las marcas?
    Digital policyMarketing lawData collection & privacy

    Webinar: El uso de datos y la publicidad: ¿qué depara el futuro para las marcas?

    Esta sesión abordará algunas de las últimas leyes y mejores prácticas con respecto al uso de datos,…

    Read more about "Webinar: El uso de datos y la publicidad: ¿qué depara el futuro para las marcas?"
  71.    Webinar: AI & advertising, a consumer perspective
    Digital policyMarketing lawData collection & privacy

    Webinar: AI & advertising, a consumer perspective

    A report on the potential harms of AI powered advertising, and thoughts on redesigning the system.

    Read more about "Webinar: AI & advertising, a consumer perspective"
  72.    Webinar: Diversidad e inclusion en la industria publicitaria

    Webinar: Diversidad e inclusion en la industria publicitaria

    ¿Qué pueden hacer las marcas para intensificar sus esfuerzos de diversidad e inclusión?

    Read more about "Webinar: Diversidad e inclusion en la industria publicitaria"
  73.    Privacy in China: the new draft PIPL and what it could mean for advertisers
    Digital policyData collection & privacy

    Privacy in China: the new draft PIPL and what it could mean for advertisers

    A briefing session on China’s new draft Personal Information Protection Law.

    Read more about "Privacy in China: the new draft PIPL and what it could mean for advertisers"
  74.    DGX meeting overview: Competition and digital advertising (October 2020)
    Digital policyData collection & privacy

    DGX meeting overview: Competition and digital advertising (October 2020)

    Overview of the special Digital Governance Exchange (DGX) session on competition and digital advertising held remotely on 30…

    Read more about "DGX meeting overview: Competition and digital advertising (October 2020)"
  75.    WFA Better Marketing Pod Ep. 2: Marketing in times of Covid
    Brand purpose

    WFA Better Marketing Pod Ep. 2: Marketing in times of Covid

    David Wheldon speaks to Karmarama’s Jon Wilkins and Contagious’ Paul Kemp-Robertson

    Read more about "WFA Better Marketing Pod Ep. 2: Marketing in times of Covid"
  76.    WFA Better Marketing Pod Ep.1: Diversity & Inclusion
    Diversity & Inclusion

    WFA Better Marketing Pod Ep.1: Diversity & Inclusion

    David Wheldon speaks to WFA’s Global Diversity Ambassadors, Belinda Smith and Jerry Daykin

    Read more about "WFA Better Marketing Pod Ep.1: Diversity & Inclusion"
  77.    Industry experts on the next steps for brand safety
    Brand safetyBrand safety

    Industry experts on the next steps for brand safety

    The new agreement on harmful content in the digital space achieved within the Global Alliance for Responsible Media highlights…

    Read more about "Industry experts on the next steps for brand safety"
  78.    DGX meeting overview (October 2020)
    Digital policyData collection & privacy

    DGX meeting overview (October 2020)

    Overview of the Digital Governance Exchange (DGX) meeting held remotely on 21 October, 2020

    Read more about "DGX meeting overview (October 2020)"
  79.    Webinar: The Economist presents The World in 2021
    Digital policyMarketing lawConsumer insight

    Webinar: The Economist presents The World in 2021

    The Economist’s predictive look to the year ahead. Tom Standage shares key insights from the upcoming The Economist report…

    Read more about "Webinar: The Economist presents The World in 2021"
  80.    DGX Benchmark: EU-US Data Transfers
    Digital policyData collection & privacy

    DGX Benchmark: EU-US Data Transfers

    This WFA member benchmark covers member experiences regarding data transfers between the EU and the US.

    Read more about "DGX Benchmark: EU-US Data Transfers"
  81.    Data Ethics Board meeting overview (September 2020)
    Digital policyData collection & privacy

    Data Ethics Board meeting overview (September 2020)

    Overview of the Data Ethics Board meeting held on 21 September 2020.

    Read more about "Data Ethics Board meeting overview (September 2020)"
  82.    WFA Q&A session with Google on digital services taxes
    Digital policy

    WFA Q&A session with Google on digital services taxes

    Overview of WFA’s Q&A session with Google on their announcement to raise the price of advertising in the UK, Austria and…

    Read more about "WFA Q&A session with Google on digital services taxes"
  83.    DGX meeting overview (September 2020)
    Digital policyData collection & privacy

    DGX meeting overview (September 2020)

    Overview of the Digital Governance Exchange (DGX) meeting held remotely on 9 September, 2020.

    Read more about "DGX meeting overview (September 2020)"
  84.    You can learn a lot from a dummy
    Digital policyData collection & privacy

    You can learn a lot from a dummy

    It took over three decades for 90% of Americans to start buckling up, from only 14% in 1984. In the digital marketing world we don't…

    Read more about "You can learn a lot from a dummy"
  85.    WFA position paper and responses to the EU public consultation on the Digital Services Act
    Marketing law

    WFA position paper and responses to the EU public consultation on the Digital Services Act

    Position paper and responses to the European Commission’s public consultation on the Digital Services Act package.

    Read more about "WFA position paper and responses to the EU public consultation on the Digital Services Act"
  86.    Product placement under the revised AVMSD – Briefing note
    Marketing law

    Product placement under the revised AVMSD – Briefing note

    A briefing note on the transposition of the revised Audiovisual Media Services Directive (AVMSD), and the extension of product…

    Read more about "Product placement under the revised AVMSD – Briefing note"
  87.    Ad industry launches 'Partnership for Responsible Addressable Media'
    Digital policyData & analyticsData collection & privacy

    Ad industry launches 'Partnership for Responsible Addressable Media'

    Goal is to ensure a sustainable future of digital media for businesses and consumers

    Governing group of industry leaders…

    Read more about "Ad industry launches 'Partnership for Responsible Addressable Media'"
  88.    Three hot topics in digital policy
    Digital policyData collection & privacy

    Three hot topics in digital policy

    Privacy, content and ethics are critical issues for companies seeking to get one step ahead, says Gabrielle Robitaille, Digital…

    Read more about "Three hot topics in digital policy"
  89.    Time to stop covering up our diversity

    Time to stop covering up our diversity

    We're at an important moment in the diversity conversation and understanding 'covering up' is part of unpacking that, says Jerry…

    Read more about "Time to stop covering up our diversity"
  90.    Putting an end to racially-loaded terms in marketing

    Putting an end to racially-loaded terms in marketing

    WFA CEO, Stephan Loerke, calls on the industry to change the narrative and to stop using terms such as 'whitelist' and 'blacklist'…

    Read more about "Putting an end to racially-loaded terms in marketing"
  91.    DGX meeting overview (July 2020)
    Digital policyMarketing lawData collection & privacy

    DGX meeting overview (July 2020)

    Overview of the Digital Governance Exchange (DGX) meeting held remotely on 7 July, 2020.

    Read more about "DGX meeting overview (July 2020)"
  92.    COVID Compendium for Global Marketers
    Brand safetyChannelsBrand safetyAgency rosters

    COVID Compendium for Global Marketers

    What actions are brands taking around the world? WFA has compiled stories from around the world from marketers, for marketers.

    Read more about "COVID Compendium for Global Marketers"
  93.    Nearly a third of advertisers pull back or consider pulling back from platforms
    Brand safetyBrand safety

    Nearly a third of advertisers pull back or consider pulling back from platforms

    A significant proportion of WFA members are reducing their spend with social media platforms as a result of concerns about policies…

    Read more about "Nearly a third of advertisers pull back or consider pulling back from platforms"
  94.    It’s time for action

    It’s time for action

    WFA CEO, Stephan Loerke, explains why our industry must address diversity and inclusion in the content it produces as well as…

    Read more about "It’s time for action"
  95.    Data Ethics Board meeting overview (June 2020)
    Digital policyData collection & privacy

    Data Ethics Board meeting overview (June 2020)

    Overview of the Data Ethics Board meeting held on 23 June 2020.

    Read more about "Data Ethics Board meeting overview (June 2020)"
  96.    Why marketers must embrace ethical data use
    Digital policyData collection & privacy

    Why marketers must embrace ethical data use

    To coincide with the launch of the world’s first guide on data ethics for brands, Data Ethics – The Rise of Morality in…

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  97.    Advertisers demand transparency and clarity around platforms’ content policies
    Brand safetyBrand safety

    Advertisers demand transparency and clarity around platforms’ content policies

    Statement by WFA CEO, Stephan Loerke

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  98.    UN Women and WFA call on the industry to fight racism and inequality

    UN Women and WFA call on the industry to fight racism and inequality

    Phumzile Mlambo-Ngcuka, UN Under-Secretary-General and Executive Director of UN Women, and Stephan Loerke, CEO, WFA, issue a joint…

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  99.    WFA submission – Singapore PDPA consultation
    Digital policyData collection & privacy

    WFA submission – Singapore PDPA consultation

    WFA’s submission to the public consultation on amendments to Singapore’s Personal Data Protection Act.

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  100.    Webinar: GDPR and online advertising - what next?
    Digital policyData collection & privacy

    Webinar: GDPR and online advertising - what next?

    This webinar offers an overview of key GDPR developments related to online advertising, including latest status and expected next…

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