Posts about Industry issues
All entries
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Brand safetyDigital policyBrand safetyDiversity & InclusionData & analyticsData collection & privacy
WFA Better Marketing Pod Ep 17: Cannes Special with Matt Brittin
WFA podcast host, David Wheldon, speaks with Matt Brittin, EMEA President at Google, about about marketing, DEI, and…
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Digital policy
DGX meeting overview (June 2022)
Overview of the Digital Governance Exchange (DGX) meeting held remotely on 16 June 2022
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Brand safetyBrand safety
GARM: 3 Years of Progress
This report looks back on GARM's three-year journey to date, and looks at what's new today and what's next…
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Brand safetyBrand safety
GARM Adjacency Standards Framework
This document is designed to provide advertising industry participants with a common structure for evaluating the brand safety and…
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Brand safetyBrand safety
GARM Brand Safety Floor + Suitability Framework
This document is designed to provide GARM members with a common understanding of key definitions and categories. Last…
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Digital policy
WFA and GARM endorse strengthened EU Code of Practice on disinformation
Industry stakeholders, including WFA and GARM, have drafted and endorsed a strengthened EU Code of Practice designed to fight the…
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Brand safetyBrand safety
GARM expands membership to independent brand safety providers
Expansion formalises existing collaboration
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AXA and Philips add their weight to WFA’s Planet Pledge
WFA launches Learning Hub to support brands strengthen internal capabilities on sustainable…
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Brand purposeBrand reputationData-driven marketingMarketing effectiveness
WFA Better Marketing Pod Ep 16: On the science of marketing with Professor Byron Sharp
WFA podcast host, David Wheldon, speaks with Professor Byron Sharp, Director of the Ehrenberg-Bass Institute and author of How…
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How seriously is the industry taking sustainability?
Ahead of Cannes, WFA asked leading trade press editors to rank the industry on how they're responding to the sustainability…
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Digital policyMarketing law
How new rules could create a more trustworthy online ecosystem
Gabrielle Robitaille, WFA's Senior Digital Policy Manager, explains why the WFA supports the European Union’s Digital Services…
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Diversity & Inclusion
Remembering George Floyd and our promises
On the two-year anniversary of the killing of George Floyd, WFA Global Diversity Ambassador, Belinda Smith, reflects on whether the…
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Diversity & Inclusion
Case study | L'Oréal: Transformation
Haircare brand L'Oréal creates safe spaces for transgender community in Puerto Rico through network of salons.
This…
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Diversity & Inclusion
Case study | Libresse: Vulva Kebaya
Femcare brand stitches vaginas onto traditional Malaysian blouses to draw attention to taboos surrounding the female…
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Diversity & Inclusion
Case study | Xbox: Therapeutic Play
Games console manufacturer promotes hospital gaming initiative through a documentary that connects two people with the same rare…
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Brand safetyBrand safety
GARM Aggregated Measurement Report - May 2022
The third Global Alliance for Responsible Media (GARM) report tracking performance on brand safety across eight…
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Marketing operationsOrganisation & structure
CMO Forum meeting overview (April 2022)
Overview of the CMO Forum held remotely on April 6, 2022.
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Audience measurementBrand safetyMedia transparencyBrand safetyMedia measurementValue of advertisingDiversity & InclusionMarketing effectiveness
Media Forum meeting overview (April 2022) - Responsible Media & Media Measurement
Meeting overview and presentations from WFA’s Media Forum during Global Marketer Week in Athens on 6th April 2022
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Spotlight: Social Commerce: Taking the high street to the social feed
How do you take High Street to the Social Feed?
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Self-regulation
Global Guidance on Environmental Claims 2022
First-of-its-kind guidance on how brands can make sure environmental claims featured in their marketing communications are credible…
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Brand safetyBrand safety
Ukraine: Taking action on digital advertising
The Global Alliance for Responsible Media community continues to discuss the evolving responses to the war in Ukraine. Rob Rakowitz,…
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Digital transformationMarketing capabilitiesMarketing operations
WFA Better Marketing Pod Ep 15: On marketing effectiveness with Peter Field and Karen Nelson-Field
WFA podcast host, David Wheldon, speaks with Peter Field, CEO of Peter Field Consulting, and Karen Nelson-Field, CEO of…
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Media transparencyProgrammaticMedia measurement
Media Forum Meeting Overview (24th February 2022)
Meeting overview and presentations from WFA’s Media Forum on 24th February 2022.
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Organisation & structure
Survey: Ukrainian Response
In view of the ongoing Russian invasion of Ukraine, many are struggling to understand what to do to make a difference.
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Digital transformationMarketing capabilitiesMarketing operations
WFA Better Marketing Pod Ep 14: On lessons learnt in Asia with David Porter
WFA podcast host, David Wheldon, speaks with David Porter, former Unilever VP of Global Media and outgoing WFA VP for APAC, about…
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Brand safetyBrand safety
Navigating digital media safety and suitability in the time of war
The war in Ukraine is challenging for all businesses. Rob Rakowitz, WFA’s Initiative Lead for GARM, explains what businesses…
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Digital policy
Webinar: IAB Europe’s TCF found in breach of GDPR – what next for advertisers?
A deep dive into the recent Belgian DPA ruling which found IAB Europe's TCF in breach of the GDPR, and unpack what it could mean for…
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Data collection & privacy
Welcome to the privacy-focused future
The march towards a consumer privacy model for the future is gathering pace and it’s hard to keep up. Advertisers need to…
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Marketing law
WFA Green Claims in Marketing Map
An overview of regulation of sustainability claims in key markets
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7 partner predictions for 2022
Seven of WFA’s strategic partners reflect on what will define marketing for the year…
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Digital policy
DGX meeting on Google Analytics (January 2022)
In this session on 27 January 2022, WFA members discussed the Austrian DPA and European Data Protection Supervisor decisions which…
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Digital policy
DGX Benchmark: Google Analytics
WFA member benchmark on the Austrian DPA and EDPS decisions finding Google Analytics in breach of GDPR.
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Brand purposeBrand reputationDigital transformation
WFA Better Marketing Pod Ep 13: On creativity with Sir John Hegarty
WFA podcast host, David Wheldon, speaks with ad legend Sir John Hegarty about the value of creativity, building iconic brands and…
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Diversity & Inclusion
Webinar: Diversity & Representation - Ensuring media & advertising supports inclusion
Deep dive on diversity & representation in media, following the launch of a new WFA guide to addressing DEI issues in the media…
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Brand safetyDigital policyBrand safety
DGX meeting overview (December 2021)
Overview of the Digital Governance Exchange (DGX) meeting held remotely on 9 December 2021.
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Diversity & Inclusion
New guide addressing Diversity & Inclusion in brand safety
The guide has been developed by the European Association of Communication Agencies (EACA)
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12 predictions for 2022
From creativity to platform regulation, ‘Metamania’ to the golden ‘square’ of marketing, the WFA team share…
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Brand purposeBrand reputationDigital transformation
WFA Better Marketing Pod Ep 12: On marketing in Africa with Folake Ani-Mumuney
WFA podcast host, David Wheldon, speaks with Folake Ani-Mumuney, Global Head of Marketing & Corporate Communications at First…
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WFA CEO: “2021 was a watershed year for marketing”
2021 has been memorable for a lot of the wrong reasons. But it will also be remembered for some of the right ones. We may well look…
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Diversity & Inclusion
Launch event: Diversity and Inclusion in Marketing Trends Report
Launch session of the WFA trends report highlighting the current state of diversity and inclusion in the marketing industry.
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Digital policyData collection & privacy
Webinar: Benchmarking data safety and risk across the industry
An analysis and benchmarking of data safety and risk across the industry
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Diversity & Inclusion
WFA publishes final DEI Census results
Just under six out of 10 people in the global marketing business think that best opportunities go to the most deserving employees.…
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Digital policyMarketing lawData collection & privacy
PAG Meeting Overview (November 2021)
Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 23 November 2021.
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Planet Pledge Spotlight: COP26
In November 2021, world and business leaders alike gathered in Glasgow for COP26. The most important climate summit since 2015, when…
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Brand safetyBrand safety
GARM Aggregated Measurement Report - November 2021
The second Global Alliance for Responsible Media (GARM) report tracking performance on brand safety across eight…
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First-ever DEI Census reveals major challenges around family status, age, gender, ethnicity and disability for APAC markets
APAC countries surveyed broadly follow global trends with age and family status reported as…
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Digital policyMarketing lawData collection & privacy
Data Safety in 2021: Benchmark & Analysis
Practical guidance for brands looking to minimise risk and manage data safety on their digital platforms, based on an analysis and…
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Digital policyMarketing law
WFA Guide to EU Cookie Guidance
An overview and comparison of cookie guidelines issued by data protection authorities in different EU countries.
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A marketer in Glasgow
WFA CEO Stephan Loerke reflects on his time at COP26 and identifies the five key areas that brands will have to address in combating…
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Agency rosters
Spotlight: Implementing effective supplier diversity programs
Verizon and Flock Associates provide practical guidance and a free toolkit to help brands improve supplier diversity and…
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Marketing operationsOrganisation & structure
CMO Forum meeting overview (November 2021)
Overview of the CMO Forum held remotely on November 16, 2021.
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Brand purposeBrand reputationDigital transformation
WFA Better Marketing Pod Ep 11: On sustainability with Reckitt's Sonia Thimmiah
WFA podcast host, David Wheldon, speaks with Sonia Thimmiah, Head of Sustainable Brands & Customer Partnerships at Reckitt.
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Brand purposeBrand reputationDigital transformation
WFA Better Marketing Pod Ep 10: On digital platforms and the cookieless world with “The Ad Contrarian” Bob Hoffman
WFA podcast host, David Wheldon, speaks with “The Ad Contrarian”, Bob Hoffman.
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Digital policy
It's time to regulate the digital ad market
The ad industry should embrace the societal benefits that new tech rules from Brussels could deliver
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Diversity & Inclusion
Case study| Cadbury Celebrations: #MyFirstRakhi
Chocolate brand celebrates Hindu festival by gifting the sense of touch to children with upper limb differences.
This…
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Diversity & Inclusion
Insight & Strategy | Chanel 4: Super. Human.
How a UK broadcaster evolved its creative platform to challenge perceptions about disability and promote its Paralympics…
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Digital policyData collection & privacy
WFA response to MEP’s call for ban on targeted advertising
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Digital policyData collection & privacy
Webinar | Economist Impact presents The World Ahead: 2022
The Economist’s predictive look to the year ahead. Tom Standage shares an exclusive, first insight into the top 10 topics…
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Diversity & Inclusion
Insight & Strategy: Naming the Invisible by Digital Birth Registration
How a telco proved the power of connectivity by registering undocumented children in Pakistan
This article was originally…
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Diversity & Inclusion
Case study | Banco Pichicha: The Unseen Players
Ecuadorian bank Banco Pichicha promotes gender equality in football by staging a match with ‘invisible’…
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Diversity & Inclusion
Case study | Degree: Trainers For Hire
Deodorant brand launches campaign to tackle the lack of inclusivity in the fitness industry
This article was originally…
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Digital policyMarketing lawData collection & privacy
PAG Meeting Overview (September 2021)
Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 29 September 2021.
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Digital policyData collection & privacy
Webinar | Privacy in China: The new Personal Information Protection Law (PIPL)
A briefing session on China’s new Personal Information Protection Law (PIPL), which enters into force on 1 November 2021
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Planet Pledge Leaders' Forum: Poll results
This report contains results from a survey amongst WFA Planet Pledge signatories and some considering singing. 17 companies…
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Is it an advantage to be a woman in marketing?
Absolutely—but not in the way some people seem to think, says Guardian columnist and brand strategist, Arwa Mahdawi
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Digital policyMarketing lawData collection & privacy
DGX meeting overview (September 2021)
Overview of the Digital Governance Exchange (DGX) meeting held remotely on 9 September 2021.
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WFA whitepaper on environmental claims and greenwashing
An overview of regulatory and self-regulatory developments and guidance for advertisers on environmental claims and…
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Benchmark: Sustainability & Marketing Consultants
WFA member benchmark on recommended sustainability and marketing consultants.
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Planet Pledge Leaders' Forum - Meeting Overview
An overview of the inaugural meeting of the Planet Pledge Leaders' Forum held remotely on 2 September 2021.
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Alcohol marketingAgency remuneration & contracts
WFA response to the WHO consultation on the first draft of the Global Alcohol Action Plan 2022-2030
The global action plan looks to to strengthen the implementation of the Global Strategy to Reduce the Harmful Use of…
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Media governanceMarketing law
Briefing: New Mexican media transparency law
A new Mexican Media Transparency Law was published in the Federal Official Diary on April 30th, 2021 and goes into effect in early…
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Digital policy
Webinar: The EU Digital Services Act and Digital Markets Act - opportunities and challenges for the EU digital advertising market
In this webinar, we discuss the EU Digital Services Act and Digital Markets Act, two legislative proposals current being considered…
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Brand purposeBrand reputationDigital transformation
WFA Better Marketing Pod Ep 9: On purpose, Orlando Bloom and teaching from Tasmania with Professor Mark Ritson
WFA podcast host, David Wheldon, speaks with the inimitable marketing professor and industry commentator, Mark Ritson.
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Marketing law
Emerging trend - ad bans for fossil fuels
Advertising restrictions for fossil fuels are gaining traction across Europe, as national and city governments develop and implement…
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Marketing operationsOrganisation & structure
Spotlight on marketing and sustainability: bridging the gaps around the world
Join WFA and behavioural science agency BVA Nudge Unit as they share the global and regional insights from the world’s first…
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Marketing lawInfluencers
WFA Global Influencer Marketing Map
An overview of influencer marketing regulations in key markets. Last updated October 2021.
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Digital policyMarketing lawData collection & privacy
DGX meeting overview (May 2021)
Overview of the Digital Governance Exchange (DGX) meeting held remotely on 27 May 2021.
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Brand purposeBrand reputationDigital transformation
WFA Better Marketing Pod Ep 8: On making an iconic doll relevant again with Lisa McKnight
WFA podcast host, David Wheldon, speaks with Lisa McKnight, SVP and Global Head of Barbie & Dolls at Mattel, Inc.
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ProductionMarketing procurement
Spotlight: Diversity & Inclusion in the Production Landscape
An introduction to WFA’s diversity & representation guide, with key insights and ideas from APR & MCA to drive D&I…
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Brand safetyBrand safety
GARM Aggregated Measurement Report - April 2021
The first Global Alliance for Responsible Media (GARM) report tracking performance on brand safety across seven platforms, including…
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Brand purposeMarketing operations
Marketing and Sustainability: Closing the Gaps
What can Marketers do to drive Sustainability in their industry?
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Brand purposeBrand reputationMarketing capabilitiesMarketing operationsOrganisation & structure
WFA Better Marketing Pod Ep 7: On sustainability and courageous marketing with Conny Braams
WFA Podcast host, David Wheldon, speaks with Conny Braams, Chief Digital and Marketing Officer, Unilever.
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Digital policyMarketing law
WFA responses to EU consultation on transparency in sponsored political content
WFA responses to the EU Consultation on transparency in sponsored political content.
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Digital policyData collection & privacy
EU ePrivacy Regulation: WFA briefing, February 2021
WFA has prepared an overview of latest developments and next steps on the ePrivacy Regulation
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Brand purposeBrand reputationMarketing capabilitiesMarketing operationsOrganisation & structure
WFA Better Marketing Pod Ep 6: On humor and catching the 'F-train' with Ivan Pollard
WFA Podcast host, David Wheldon, speaks with Ivan Pollard, Senior VP and Global CMO, General Mills.
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Gender equality in marketing: are we making progress fast enough?
We've asked six industry leaders to share their perspectives
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Brand safetyDigital policyBrand safetyValue of advertising
#BuildBackBetter: Can marketing be a positive force for change in a post-COVID world?
A virtual event for anyone interested in how marketing can be a force for good
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Digital policyMarketing lawData collection & privacy
DGX meeting overview (March 2021)
Overview of the Digital Governance Exchange (DGX) meeting held remotely on 11 March 2021.
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COVID has re-emphasised how brands must serve society
Phil Myers, WFA Deputy President and SVP Public Policy and Government Affairs, PepsiCo, on how the policy function has had to adapt…
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Digital transformationMarketing capabilitiesMarketing technologyMarketing technology
WFA Better Marketing Pod Ep 5: On digital transformation with L'Oréal’s Lubomira Rochet
WFA Podcast host, David Wheldon, speaks with Lubomira Rochet, L'Oréal's Chief Digital Officer
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Marketing law
Q&A Session: EU Collective Redress – what impact on advertisers?
A Q&A session with the European Commission Directorate General Justice and Consumers
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Marketing operations
Spotlight on sustainability around the world
Guest speaker Christoph Dölitzsch from Latana shares insight on how people’s views of sustainability differ around the…
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Alcohol marketingMarketing law
WFA’s response to WHO consultation (alcohol marketing)
WFA’s response to the WHO’s consultation on a working document for development of an action plan to strengthen…
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Digital policy
DGX meeting with Google, 15 December 2020
In this session, WFA members discussed GDPR compliance and data protection responsibilities with Google.
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Digital policy
WFA response to EDPB consultation
WFA response to EDPB consultation on Recommendations 01/2020 on measures that supplement transfer tools to ensure compliance with…
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WFA Forum Chairs look back on 2020
We asked the chairs of our WFA working groups to reflect on what 2020 meant for the global media, marketing and digital policy…
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WFA CEO: “Build Back Better has started”
An extraordinary year has seen extraordinary changes, some for the better. WFA CEO Stephan Loerke looks forward to 2021.
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Media governanceSelf-regulationMarketing capabilitiesMarketing operationsMarketing procurementOrganisation & structure
10 Predictions for 2021
It wouldn’t be the holidays without some crystal ball gazing. The WFA team predicts what will happen next year both in the…
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Digital policyMarketing lawData collection & privacy
DGX meeting overview (December 2020)
Overview of the Digital Governance Exchange (DGX) meeting held remotely on 1 December, 2020
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Digital policyAlcohol marketingSelf-regulationMarketing law
Global Alcohol Advertising Heatmap
A tool providing a snapshot of regulations on alcohol advertising globally.
Last update: October 2020