Posts about Case studies

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  1.    Insight & Strategy | Ford: Very Gay Raptor
    Diversity & Inclusion

    Insight & Strategy | Ford: Very Gay Raptor

    How a car brand stood up against discrimination on social media and earned 184 million impressions in the process.

    This…

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  2.    Case study | Motor Neurone Disease New Zealand: David’s Unusables

    Case study | Motor Neurone Disease New Zealand: David’s Unusables

    Non-profit hijacks online auction platform to educate about the effects of Motor Neurone Disease.

    This article was…

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  3.    Case study | FELGTB: #RealVoicesOfPride
    Diversity & Inclusion

    Case study | FELGTB: #RealVoicesOfPride

    Non-profit leverages lip sync feature on TikTok to give oppressed members of the LGBTQ+ community a voice

    This article was…

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  4.    Insight & Strategy | WeCapital: Data Tienda
    Diversity & Inclusion

    Insight & Strategy | WeCapital: Data Tienda

    How a financial institution played on a cultural insight to rebuild the credit histories and promote the financial inclusion of…

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  5.    Case study | Cox Communications: Project Convey
    Diversity & Inclusion

    Case study | Cox Communications: Project Convey

    Cable provider creates video chat system to help individuals with autism interpret emotions.

    This article was originally…

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  6.    Insight & Strategy | Spark: Beyond Binary Code
    Diversity & Inclusion

    Insight & Strategy | Spark: Beyond Binary Code

    Why a telecommunications provider created a resource for those who identify beyond binary gender labels in a bid to improve people's…

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  7.    Case study | Dell & Intel: I Will Always Be Me
    Diversity & Inclusion

    Case study | Dell & Intel: I Will Always Be Me

    Global tech companies Dell and Intel collaborate to help MND patients preserve their voice.

    This article was originally…

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  8.    Case study | Lacoste: The Théo Curin Collection
    Diversity & Inclusion

    Case study | Lacoste: The Théo Curin Collection

    Fashion label Lacoste teams up with disabled athlete to create adaptable clothing collection

    This article was originally…

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  9.    Beyond reverse mentoring: avoiding age-bias in recruitment

    Beyond reverse mentoring: avoiding age-bias in recruitment

    The creative marketing agency RAPP mentorship program to help bridge the gaps between older and younger generations.

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  10.    Getting support to overcome ageism in the workplace

    Getting support to overcome ageism in the workplace

    Greys Matter was established to support businesses in their journey to become fully Inclusive and Fair. 

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  11.    Raising awareness and understanding on menopause

    Raising awareness and understanding on menopause

    Diageo has launched its first ever global Menopause Guidelines ‘Thriving Through Menopause’. 

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  12.    Creating frameworks to encourage taking care of mental health

    Creating frameworks to encourage taking care of mental health

    Developed by the Barclays Legal Function in partnership with two law firms, the Mindful Business Charter is the first time that an…

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  13.    Providing tools for employees’ mental health

    Providing tools for employees’ mental health

    EY’s “Better You” program in the US is designed to support the physical, financial, social, and emotional needs of…

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  14.    Addressing the stigma around mental health

    Addressing the stigma around mental health

    In 2021, Publicis Groupe rebranded Personal Leave as Wellbeing Leave, in recognition that when people get sick, it can be for…

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  15.    Empowering people to be LGBTQ+ allies and role models

    Empowering people to be LGBTQ+ allies and role models

    Reach out to LGBTQ+ industry advocacy organisations, such as GLAAD (USA) and Outvertising (UK), which offer employer resources and…

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  16.    Creating programmes dedicated to specific ethnic minorities

    Creating programmes dedicated to specific ethnic minorities

    Sodexo Canada has been recognized by the Canadian Council for Aboriginal Business (CCAB) as a certified Progressive Aboriginal…

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  17.    Educating all on racial inequity and bias

    Educating all on racial inequity and bias

    Walmart US works with the Racial Equity Institute (REI) to offer training that examines the history of race in America as well as…

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  18.    Supporting back-to-work ‘returners’

    Supporting back-to-work ‘returners’

    The Diageo-supported #CreativeComeback programme sets the standard for global talent regeneration.

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  19.    Supporting employees balance work and life responsibilities

    Supporting employees balance work and life responsibilities

    Kellogg’s Work + Family Hub provides a one-stop-shop to help support employees balance work and life responsibilities,…

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  20.    Adopting policies that benefit all caregivers

    Adopting policies that benefit all caregivers

    Companies should think of adopting policies that benefit parents and employees providing care to aging or sick relatives alike.

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  21.    Making DEI a top area of focus

    Making DEI a top area of focus

    To stand any chance of fighting inequality through inclusive business and branding, we need leaders who will drive ED&I…

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  22.    Setting up country-specific ERGs

    Setting up country-specific ERGs

    It's challenging and isolating to be the 'only person like you' in a company, and Employees Resource Groups can provide invaluable…

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  23.    Case study | L'Oréal: Transformation
    Diversity & Inclusion

    Case study | L'Oréal: Transformation

    Haircare brand L'Oréal creates safe spaces for transgender community in Puerto Rico through network of salons.

    This…

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  24.    Case study | Xbox: Therapeutic Play
    Diversity & Inclusion

    Case study | Xbox: Therapeutic Play

    Games console manufacturer promotes hospital gaming initiative through a documentary that connects two people with the same rare…

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  25.    Case study | Pilsen Callao: E-nterpreters
    Diversity & Inclusion

    Case study | Pilsen Callao: E-nterpreters

    Peruvian beer brand develops gaming tool to convert voice calls into sign language to ensure deaf and hard of hearing players…

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  26.    Media Forum meeting overview – Improving your inventory media (March 2022)
    Media transparencyValue of advertisingAgency managementAgency remuneration & contractsMarketing effectiveness

    Media Forum meeting overview – Improving your inventory media (March 2022)

    Meeting overview and presentations from WFA’s Media Forum on the 24th of March 2022

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  27.    Media Forum Meeting Overview (19th January 2022)
    Channels

    Media Forum Meeting Overview (19th January 2022)

    Meeting overview and presentations from WFA’s Media Forum on 19th January 2022.

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  28.    Insight & Strategy: Don’t Ever Leave Me

    Insight & Strategy: Don’t Ever Leave Me

    Why Lacta, Greece’s top chocolate brand, subverted its messaging around love to deliver a domestic violence awareness campaign…

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  29.    Insight & Strategy: Real Birth Announcements
    Diversity & Inclusion

    Insight & Strategy: Real Birth Announcements

    Why Frida Mom launched in the UK by exposing the truth behind childbirth and postpartum care with a bold and provocative integrated…

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  30.    Insight & Strategy: #TheMassiveOvershare and #LoveBeatsLikes

    Insight & Strategy: #TheMassiveOvershare and #LoveBeatsLikes

    How Maltesers sparked conversation and united women through laughter to destigmatise maternal mental health

    This article was…

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  31.    Case study| Cadbury Celebrations: #MyFirstRakhi
    Diversity & Inclusion

    Case study| Cadbury Celebrations: #MyFirstRakhi

    Chocolate brand celebrates Hindu festival by gifting the sense of touch to children with upper limb differences.

    This…

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  32.    Insight & Strategy | Chanel 4: Super. Human.
    Diversity & Inclusion

    Insight & Strategy | Chanel 4: Super. Human.

    How a UK broadcaster evolved its creative platform to challenge perceptions about disability and promote its Paralympics…

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  33.    Insight & Strategy: Naming the Invisible by Digital Birth Registration
    Diversity & Inclusion

    Insight & Strategy: Naming the Invisible by Digital Birth Registration

    How a telco proved the power of connectivity by registering undocumented children in Pakistan

    This article was originally…

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  34.    Case study | Banco Pichicha: The Unseen Players
    Diversity & Inclusion

    Case study | Banco Pichicha: The Unseen Players

    Ecuadorian bank Banco Pichicha promotes gender equality in football by staging a match with ‘invisible’…

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  35.    Case study | Degree: Trainers For Hire
    Diversity & Inclusion

    Case study | Degree: Trainers For Hire

    Deodorant brand launches campaign to tackle the lack of inclusivity in the fitness industry

    This article was originally…

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  36.    The Evolution of Data-Driven Marketing: Preparing for Digital Media’s Privacy-first Future
    Brand safetyBrand safetyData-driven marketing

    The Evolution of Data-Driven Marketing: Preparing for Digital Media’s Privacy-first Future

    A curated list of WFA resources to inform and shape your strategy

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  37.    Case study | Mercado Libre: New Iconic Kisses
    Diversity & Inclusion

    Case study | Mercado Libre: New Iconic Kisses

    Online marketplace recreates iconic kisses with LGBTQ+ couples

    This article was originally published in Contagious I/O…

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  38.    Case study | Google: Search Black-owned
    Diversity & Inclusion

    Case study | Google: Search Black-owned

    Search engine introduces feature to help black-owned businesses by making them more searchable

    This article was originally…

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  39.    Case study | Warner Music Group: Saylists
    Diversity & Inclusion

    Case study | Warner Music Group: Saylists

    Record label teams up with Apple Music to offer speech therapy for kids through its songs

    This article was originally…

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  40.    Case study | Samsung: Tallk
    Diversity & Inclusion

    Case study | Samsung: Tallk

    Consumer electronics giant launches app to help those with ALS communicate via its tablet devices

    This…
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  41.    Insight & Strategy | Frida Mom: Fourth Trimester
    Diversity & Inclusion

    Insight & Strategy | Frida Mom: Fourth Trimester

    How a women-led team created an ad that embraced truth and reflected the realities of breastfeeding and motherhood to launch a new…

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  42.    Case study | Dove: Show Us. It's On Us
    Diversity & Inclusion

    Case study | Dove: Show Us. It's On Us

    FMCG giant spurs brands to be more inclusive by funding diverse casting costs

    This article was originally published…

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  43.    Case study | Brahma: What you see today
    Diversity & Inclusion

    Case study | Brahma: What you see today

    Beer brand edits sexist 2009 advert to highlight its mistakes and underline its commitment to change

    This article was…

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  44.    Insight & Strategy | Mattel: Creatable World
    Diversity & Inclusion

    Insight & Strategy | Mattel: Creatable World

    Why a toy maker decided to remodel conventions with a genderless doll range

    This article was originally published in…

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  45.    Insight & Strategy | Doritos: The Best Gift
    Diversity & Inclusion

    Insight & Strategy | Doritos: The Best Gift

    Why Doritos made an emotional film about sexual diversity and doubled down on inclusivity in Mexico

    This article was…

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  46.    Case study | Aeromexico: Not quite all-American

    Case study | Aeromexico: Not quite all-American

    Mexican airline tackles prejudice using DNA testing

    This article was originally published in Contagious I/O on 28 January…

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  47.    Case study | Mastercard: True Name

    Case study | Mastercard: True Name

    Financial services company launches card to ease pain point in the LGBTQIA+ community

    This article was originally published…

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  48.    Insight & Strategy: Google Creatability

    Insight & Strategy: Google Creatability

    How Google used the power of the web and AI to improve the accessibility of art and music

    This article was originally…

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  49.    Media Transformation - Case Study 2: Royal Philips
    Media governanceDigital transformationMedia transformation

    Media Transformation - Case Study 2: Royal Philips

    The adoption of programmatic and ‘precision at scale’ principles, the changing nature of technology and data ownership…

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  50.    Media Transformation Case Study: Deutsche Telekom
    Media governanceDigital transformationMedia transformation

    Media Transformation Case Study: Deutsche Telekom

    This document examines the international ‘media transformation’ that Deutsche Telekom has been through over recent years…

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  51.    Diversity & Inclusion in the Production Industry
    Marketing procurement

    Diversity & Inclusion in the Production Industry

    White Paper from APR and WFA on diversity & inclusion with a focus on production

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  52.    Photography: Product, Beauty & Life Style Shoots
    Marketing procurement

    Photography: Product, Beauty & Life Style Shoots

    This matrix lists variables of photography product shoots from the most complex (most expensive) to least complex (lower costs).…

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  53.    Recommendations for licensing fonts
    Marketing procurement

    Recommendations for licensing fonts

    Recommendations for licensing fonts

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  54.    Brand building in the age of social media

    Brand building in the age of social media

     

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  55.    Time to give up on Bullxxxx proxy metrics?
    Data & analytics

    Time to give up on Bullxxxx proxy metrics?

     

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  56.    Customer disengagement

    Customer disengagement

     

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  57.    A Brief Chat on Briefs
    Integrated marketing

    A Brief Chat on Briefs

     

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  58.    Growth Drivers study report

    Growth Drivers study report

     

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  59.    Organising around the Customer Experience

    Organising around the Customer Experience

     

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  60.    What it takes to be a true Marketing Leader

    What it takes to be a true Marketing Leader

     

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  61.    Return On Media Investments
    Data & analytics

    Return On Media Investments

     

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  62.    Integrated Agency Management
    Integrated marketing

    Integrated Agency Management

     

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  63.    State of the retargeting industry

    State of the retargeting industry

     

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  64.    Data Management Platforms (DMP) - the basics

    Data Management Platforms (DMP) - the basics

     

    Read more about "Data Management Platforms (DMP) - the basics"
  65.    A history of cross media measurement

    A history of cross media measurement

     

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  66.    Accelerating Digital Transformation

    Accelerating Digital Transformation

     

    Read more about "Accelerating Digital Transformation"
  67.    Consumer video consumption is changing

    Consumer video consumption is changing

     

    Read more about "Consumer video consumption is changing"
  68.    Most Responsive Companies 2014

    Most Responsive Companies 2014

     

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