Posts about Case studies

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  1.    Case study| Cadbury Celebrations: #MyFirstRakhi
    Diversity & Inclusion

    Case study| Cadbury Celebrations: #MyFirstRakhi

    Chocolate brand celebrates Hindu festival by gifting the sense of touch to children with upper limb differences.

    This…

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  2.    Insight & Strategy | Chanel 4: Super. Human.
    Diversity & Inclusion

    Insight & Strategy | Chanel 4: Super. Human.

    How a UK broadcaster evolved its creative platform to challenge perceptions about disability and promote its Paralympics…

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  3.    Insight & Strategy: Naming the Invisible by Digital Birth Registration
    Diversity & Inclusion

    Insight & Strategy: Naming the Invisible by Digital Birth Registration

    How a telco proved the power of connectivity by registering undocumented children in Pakistan

    This article was originally…

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  4.    Case study | Banco Pichicha: The Unseen Players
    Diversity & Inclusion

    Case study | Banco Pichicha: The Unseen Players

    Ecuadorian bank Banco Pichicha promotes gender equality in football by staging a match with ‘invisible’…

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  5.    Case study | Degree: Trainers For Hire
    Diversity & Inclusion

    Case study | Degree: Trainers For Hire

    Deodorant brand launches campaign to tackle the lack of inclusivity in the fitness industry

    This article was originally…

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  6.    The Evolution of Data-Driven Marketing: Preparing for Digital Media’s Privacy-first Future
    Brand safetyBrand safetyData-driven marketing

    The Evolution of Data-Driven Marketing: Preparing for Digital Media’s Privacy-first Future

    A curated list of WFA resources to inform and shape your strategy

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  7.    Case study | Mercado Libre: New Iconic Kisses
    Diversity & Inclusion

    Case study | Mercado Libre: New Iconic Kisses

    Online marketplace recreates iconic kisses with LGBTQ+ couples

    This article was originally published in Contagious I/O…

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  8.    Case study | Google: Search Black-owned
    Diversity & Inclusion

    Case study | Google: Search Black-owned

    Search engine introduces feature to help black-owned businesses by making them more searchable

    This article was originally…

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  9.    Case study | Warner Music Group: Saylists
    Diversity & Inclusion

    Case study | Warner Music Group: Saylists

    Record label teams up with Apple Music to offer speech therapy for kids through its songs

    This article was originally…

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  10.    Case study | Samsung: Tallk
    Diversity & Inclusion

    Case study | Samsung: Tallk

    Consumer electronics giant launches app to help those with ALS communicate via its tablet devices

    This…
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  11.    Insight & Strategy | Frida Mom: Fourth Trimester
    Diversity & Inclusion

    Insight & Strategy | Frida Mom: Fourth Trimester

    How a women-led team created an ad that embraced truth and reflected the realities of breastfeeding and motherhood to launch a new…

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  12.    Case study | Dove: Show Us. It's On Us
    Diversity & Inclusion

    Case study | Dove: Show Us. It's On Us

    FMCG giant spurs brands to be more inclusive by funding diverse casting costs

    This article was originally published…

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  13.    Case study | Brahma: What you see today
    Diversity & Inclusion

    Case study | Brahma: What you see today

    Beer brand edits sexist 2009 advert to highlight its mistakes and underline its commitment to change

    This article was…

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  14.    Insight & Strategy | Mattel: Creatable World
    Diversity & Inclusion

    Insight & Strategy | Mattel: Creatable World

    Why a toy maker decided to remodel conventions with a genderless doll range

    This article was originally published in…

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  15.    Insight & Strategy | Doritos: The Best Gift
    Diversity & Inclusion

    Insight & Strategy | Doritos: The Best Gift

    Why Doritos made an emotional film about sexual diversity and doubled down on inclusivity in Mexico

    This article was…

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  16.    Case study | Aeromexico: Not quite all-American

    Case study | Aeromexico: Not quite all-American

    Mexican airline tackles prejudice using DNA testing

    This article was originally published in Contagious I/O on 28 January…

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  17.    Case study | Mastercard: True Name

    Case study | Mastercard: True Name

    Financial services company launches card to ease pain point in the LGBTQIA+ community

    This article was originally published…

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  18.    Insight & Strategy: Google Creatability

    Insight & Strategy: Google Creatability

    How Google used the power of the web and AI to improve the accessibility of art and music

    This article was originally…

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  19.    Media Transformation - Case Study 2: Royal Philips
    Media governanceDigital transformation

    Media Transformation - Case Study 2: Royal Philips

    The adoption of programmatic and ‘precision at scale’ principles, the changing nature of technology and data ownership…

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  20.    Media Transformation Case Study: Deutsche Telekom
    Media governanceDigital transformation

    Media Transformation Case Study: Deutsche Telekom

    This document examines the international ‘media transformation’ that Deutsche Telekom has been through over recent years…

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  21.    Diversity & Inclusion in the Production Industry
    ProductionMarketing procurement

    Diversity & Inclusion in the Production Industry

    White Paper from APR and WFA on diversity & inclusion with a focus on production

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  22.    Photography: Product, Beauty & Life Style Shoots
    ProductionMarketing procurement

    Photography: Product, Beauty & Life Style Shoots

    This matrix lists variables of photography product shoots from the most complex (most expensive) to least complex (lower costs).…

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  23.    Recommendations for licensing fonts
    ProductionMarketing procurement

    Recommendations for licensing fonts

    Recommendations for licensing fonts

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  24.    Brand building in the age of social media

    Brand building in the age of social media

     

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  25.    Time to give up on Bullxxxx proxy metrics?
    Data & analytics

    Time to give up on Bullxxxx proxy metrics?

     

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  26.    Customer disengagement

    Customer disengagement

     

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  27.    A Brief Chat on Briefs
    Integrated marketing

    A Brief Chat on Briefs

     

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  28.    Growth Drivers study report

    Growth Drivers study report

     

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  29.    Organising around the Customer Experience

    Organising around the Customer Experience

     

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  30.    What it takes to be a true Marketing Leader

    What it takes to be a true Marketing Leader

     

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  31.    Return On Media Investments
    Data & analytics

    Return On Media Investments

     

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  32.    Integrated Agency Management
    Integrated marketing

    Integrated Agency Management

     

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  33.    State of the retargeting industry

    State of the retargeting industry

     

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  34.    Data Management Platforms (DMP) - the basics

    Data Management Platforms (DMP) - the basics

     

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  35.    A history of cross media measurement

    A history of cross media measurement

     

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  36.    Accelerating Digital Transformation

    Accelerating Digital Transformation

     

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  37.    Consumer video consumption is changing

    Consumer video consumption is changing

     

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  38.    Most Responsive Companies 2014

    Most Responsive Companies 2014

     

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