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Posts about Case studies

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23 July 2020

Study: Consumers follow brand promises on fighting racism and hatred

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Industry issues | 15 July 2020

Putting an end to racially-loaded terms in marketing

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26 June 2020

Bias and Inclusion in Advertising: An analysis of 2019 Cannes Lions Work

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19 May 2020

The Power of Supplier Diversity

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Industry issues | 21 April 2020

A Marketer's Approach to Diversity and Inclusion

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4 July 2019

How to create LGBTQ+ inclusive advertising

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All entries

Case studies
27 July 2022 at 16:51

Diversity & Inclusion

Insight & Strategy | Ford: Very Gay Raptor

Contagious I/O

How a car brand stood up against discrimination on social media and earned 184 million impressions in the process.

This…
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Case studies
27 July 2022 at 16:41

Case study | Motor Neurone Disease New Zealand: David’s Unusables

Contagious I/O

Non-profit hijacks online auction platform to educate about the effects of Motor Neurone Disease.

This article was…
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Case studies
27 July 2022 at 15:14

Diversity & Inclusion

Case study | FELGTB: #RealVoicesOfPride

Contagious I/O

Non-profit leverages lip sync feature on TikTok to give oppressed members of the LGBTQ+ community a voice

This article was…
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Case studies
27 July 2022 at 14:39

Diversity & Inclusion

Insight & Strategy | WeCapital: Data Tienda

Contagious I/O

How a financial institution played on a cultural insight to rebuild the credit histories and promote the financial inclusion of…
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Case studies
25 June 2022 at 13:47

Diversity & Inclusion

Case study | Cox Communications: Project Convey

Contagious I/O

Cable provider creates video chat system to help individuals with autism interpret emotions.

This article was originally…
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Case studies
25 June 2022 at 13:30

Diversity & Inclusion

Insight & Strategy | Spark: Beyond Binary Code

Contagious I/O

Why a telecommunications provider created a resource for those who identify beyond binary gender labels in a bid to improve people's…
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Case studies
25 June 2022 at 13:19

Diversity & Inclusion

Case study | Dell & Intel: I Will Always Be Me

Contagious I/O

Global tech companies Dell and Intel collaborate to help MND patients preserve their voice.

This article was originally…
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Case studies
25 June 2022 at 11:18

Diversity & Inclusion

Case study | Lacoste: The Théo Curin Collection

Contagious I/O

Fashion label Lacoste teams up with disabled athlete to create adaptable clothing collection

This article was originally…
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Case studies
16 June 2022 at 14:48

Beyond reverse mentoring: avoiding age-bias in recruitment

WFA

The creative marketing agency RAPP mentorship program to help bridge the gaps between older and younger generations.

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Case studies
16 June 2022 at 13:34

Getting support to overcome ageism in the workplace

WFA

Greys Matter was established to support businesses in their journey to become fully Inclusive and Fair.

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Case studies
16 June 2022 at 13:30

Raising awareness and understanding on menopause

WFA

Diageo has launched its first ever global Menopause Guidelines ‘Thriving Through Menopause’.

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Case studies
16 June 2022 at 13:28

Creating frameworks to encourage taking care of mental health

WFA

Developed by the Barclays Legal Function in partnership with two law firms, the Mindful Business Charter is the first time that an…
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Case studies
16 June 2022 at 13:23

Providing tools for employees’ mental health

WFA

EY’s “Better You” program in the US is designed to support the physical, financial, social, and emotional needs of…
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Case studies
16 June 2022 at 13:18

Addressing the stigma around mental health

WFA

In 2021, Publicis Groupe rebranded Personal Leave as Wellbeing Leave, in recognition that when people get sick, it can be for…
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Case studies
16 June 2022 at 13:14

Empowering people to be LGBTQ+ allies and role models

WFA

Reach out to LGBTQ+ industry advocacy organisations, such as GLAAD (USA) and Outvertising (UK), which offer employer resources and…
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Case studies
16 June 2022 at 13:10

Creating programmes dedicated to specific ethnic minorities

WFA

Sodexo Canada has been recognized by the Canadian Council for Aboriginal Business (CCAB) as a certified Progressive Aboriginal…
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Case studies
16 June 2022 at 13:03

Educating all on racial inequity and bias

WFA

Walmart US works with the Racial Equity Institute (REI) to offer training that examines the history of race in America as well as…
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Case studies
16 June 2022 at 12:56

Supporting back-to-work ‘returners’

WFA

The Diageo-supported #CreativeComeback programme sets the standard for global talent regeneration.

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Case studies
15 June 2022 at 17:25

Supporting employees balance work and life responsibilities

WFA

Kellogg’s Work + Family Hub provides a one-stop-shop to help support employees balance work and life responsibilities,…
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Case studies
15 June 2022 at 17:13

Adopting policies that benefit all caregivers

WFA

Companies should think of adopting policies that benefit parents and employees providing care to aging or sick relatives alike.

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Case studies
15 June 2022 at 17:04

Making DEI a top area of focus

WFA

To stand any chance of fighting inequality through inclusive business and branding, we need leaders who will drive ED&I…
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Case studies
15 June 2022 at 16:00

Setting up country-specific ERGs

WFA

It's challenging and isolating to be the 'only person like you' in a company, and Employees Resource Groups can provide invaluable…
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Case studies
25 May 2022 at 13:53

Diversity & Inclusion

Case study | L'Oréal: Transformation

Contagious I/O

Haircare brand L'Oréal creates safe spaces for transgender community in Puerto Rico through network of salons.

This…
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Case studies
25 May 2022 at 11:33

Diversity & Inclusion

Case study | Xbox: Therapeutic Play

Contagious I/O

Games console manufacturer promotes hospital gaming initiative through a documentary that connects two people with the same rare…
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Case studies
25 May 2022 at 11:06

Diversity & Inclusion

Case study | Pilsen Callao: E-nterpreters

Contagious I/O

Peruvian beer brand develops gaming tool to convert voice calls into sign language to ensure deaf and hard of hearing players…
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Case studies
12 April 2022 at 11:36

Media transparencyValue of advertisingAgency managementAgency remuneration & contractsMarketing effectiveness

Media Forum meeting overview – Improving your inventory media (March 2022)

WFA

Meeting overview and presentations from WFA’s Media Forum on the 24th of March 2022

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Benchmarks & surveysEvent reportsCase studies
3 February 2022 at 09:15

Channels

Media Forum Meeting Overview (19th January 2022)

WFA

Meeting overview and presentations from WFA’s Media Forum on 19^th January 2022.

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Case studies
27 January 2022 at 14:03

Insight & Strategy: Don’t Ever Leave Me

Contagious I/O

Why Lacta, Greece’s top chocolate brand, subverted its messaging around love to deliver a domestic violence awareness campaign…
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Case studies
27 January 2022 at 13:50

Diversity & Inclusion

Insight & Strategy: Real Birth Announcements

Contagious I/O

Why Frida Mom launched in the UK by exposing the truth behind childbirth and postpartum care with a bold and provocative integrated…
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Case studies
27 January 2022 at 12:46

Insight & Strategy: #TheMassiveOvershare and #LoveBeatsLikes

Contagious I/O

How Maltesers sparked conversation and united women through laughter to destigmatise maternal mental health

This article was…
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Case studies
20 October 2021 at 17:47

Diversity & Inclusion

Case study| Cadbury Celebrations: #MyFirstRakhi

Contagious I/O

Chocolate brand celebrates Hindu festival by gifting the sense of touch to children with upper limb differences.

This…
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Case studies
20 October 2021 at 17:31

Diversity & Inclusion

Insight & Strategy | Chanel 4: Super. Human.

Contagious I/O

How a UK broadcaster evolved its creative platform to challenge perceptions about disability and promote its Paralympics…
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Case studies
13 October 2021 at 13:29

Diversity & Inclusion

Insight & Strategy: Naming the Invisible by Digital Birth Registration

Contagious I/O

How a telco proved the power of connectivity by registering undocumented children in Pakistan

This article was originally…
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Case studies
13 October 2021 at 13:26

Diversity & Inclusion

Case study | Banco Pichicha: The Unseen Players

Contagious I/O

Ecuadorian bank Banco Pichicha promotes gender equality in football by staging a match with ‘invisible’…
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Case studies
13 October 2021 at 12:10

Diversity & Inclusion

Case study | Degree: Trainers For Hire

Contagious I/O

Deodorant brand launches campaign to tackle the lack of inclusivity in the fitness industry

This article was originally…
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Case studiesBriefings & position papersMaps & infographicsReports & whitepapers
1 August 2021 at 07:30

Brand safetyBrand safetyData-driven marketing

The Evolution of Data-Driven Marketing: Preparing for Digital Media’s Privacy-first Future

WFA, Ranji David

A curated list of WFA resources to inform and shape your strategy

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Case studies
15 July 2021 at 14:00

Diversity & Inclusion

Case study | Mercado Libre: New Iconic Kisses

Contagious I/O

Online marketplace recreates iconic kisses with LGBTQ+ couples

This article was originally published in Contagious I/O…
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Case studies
5 July 2021 at 14:12

Diversity & Inclusion

Case study | Google: Search Black-owned

Contagious I/O

Search engine introduces feature to help black-owned businesses by making them more searchable

This article was originally…
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Case studies
25 June 2021 at 14:42

Diversity & Inclusion

Case study | Warner Music Group: Saylists

Contagious I/O

Record label teams up with Apple Music to offer speech therapy for kids through its songs

This article was originally…
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Case studies
12 May 2021 at 14:28

Diversity & Inclusion

Case study | Samsung: Tallk

Contagious I/O

Consumer electronics giant launches app to help those with ALS communicate via its tablet devices
This…
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Case studies
14 April 2021 at 14:35

Diversity & Inclusion

Insight & Strategy | Frida Mom: Fourth Trimester

Contagious I/O

How a women-led team created an ad that embraced truth and reflected the realities of breastfeeding and motherhood to launch a new…
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Case studies
8 April 2021 at 15:09

Diversity & Inclusion

Case study | Dove: Show Us. It's On Us

Contagious I/O

FMCG giant spurs brands to be more inclusive by funding diverse casting costs

This article was originally published…
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Case studies
2 March 2021 at 15:13

Diversity & Inclusion

Case study | Brahma: What you see today

Contagious I/O

Beer brand edits sexist 2009 advert to highlight its mistakes and underline its commitment to change

This article was…
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Case studies
1 March 2021 at 10:49

Diversity & Inclusion

Insight & Strategy | Mattel: Creatable World

Contagious I/O, Contagious

Why a toy maker decided to remodel conventions with a genderless doll range

This article was originally published in…
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Case studies
26 January 2021 at 15:20

Diversity & Inclusion

Insight & Strategy | Doritos: The Best Gift

Contagious I/O

Why Doritos made an emotional film about sexual diversity and doubled down on inclusivity in Mexico

This article was…
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Case studies
20 January 2021 at 16:55

Case study | Aeromexico: Not quite all-American

Contagious I/O

Mexican airline tackles prejudice using DNA testing

This article was originally published in Contagious I/O on 28 January…
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Case studies
19 January 2021 at 17:00

Case study | Mastercard: True Name

Contagious I/O

Financial services company launches card to ease pain point in the LGBTQIA+ community

This article was originally published…
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Case studies
21 December 2020 at 17:13

Insight & Strategy: Google Creatability

Contagious I/O

How Google used the power of the web and AI to improve the accessibility of art and music

This article was originally…
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Case studiesReports & whitepapers
21 November 2019 at 17:22

Media governanceDigital transformationMedia transformation

Media Transformation - Case Study 2: Royal Philips

WFA

The adoption of programmatic and ‘precision at scale’ principles, the changing nature of technology and data ownership…
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Case studiesReports & whitepapers
3 April 2019 at 00:00

Media governanceDigital transformationMedia transformation

Media Transformation Case Study: Deutsche Telekom

WFA

This document examines the international ‘media transformation’ that Deutsche Telekom has been through over recent years…
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Case studies
29 January 2019 at 00:00

Marketing procurement

Diversity & Inclusion in the Production Industry

APR

White Paper from APR and WFA on diversity & inclusion with a focus on production

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Case studies
10 January 2019 at 00:00

Marketing procurement

Photography: Product, Beauty & Life Style Shoots

APR

This matrix lists variables of photography product shoots from the most complex (most expensive) to least complex (lower costs).…
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Case studies
31 October 2018 at 00:00

Marketing procurement

Recommendations for licensing fonts

APR

Recommendations for licensing fonts

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Case studies
21 November 2016 at 00:00

Brand building in the age of social media

VICE

Read more about "Brand building in the age of social media"
Case studies
20 November 2016 at 00:00

Data & analytics

Time to give up on Bullxxxx proxy metrics?

Karmarama

Read more about "Time to give up on Bullxxxx proxy metrics?"
Case studies
23 June 2016 at 00:00

Customer disengagement

Karmarama

Read more about "Customer disengagement"
Case studies
20 May 2016 at 00:00

Integrated marketing

A Brief Chat on Briefs

ALMA

Read more about "A Brief Chat on Briefs"
Case studies
15 February 2016 at 00:00

Growth Drivers study report

Brand Learning

Read more about "Growth Drivers study report"
Case studies
15 February 2016 at 00:00

Organising around the Customer Experience

Brand Learning

Read more about "Organising around the Customer Experience"
Case studies
15 February 2016 at 00:00

What it takes to be a true Marketing Leader

Brand Learning

Read more about "What it takes to be a true Marketing Leader"
Case studies
30 April 2015 at 00:00

Data & analytics

Return On Media Investments

Spatial Access

Read more about "Return On Media Investments"
Case studies
30 April 2015 at 00:00

Integrated marketing

Integrated Agency Management

Flock

Read more about "Integrated Agency Management"
Case studies
1 March 2015 at 00:00

State of the retargeting industry

AdRoll

Read more about "State of the retargeting industry"
Case studies
26 February 2015 at 00:00

Data Management Platforms (DMP) - the basics

AudienceScience

Read more about "Data Management Platforms (DMP) - the basics"
Case studies
26 February 2015 at 00:00

A history of cross media measurement

IPA

Read more about "A history of cross media measurement"
Case studies
19 February 2015 at 00:00

Accelerating Digital Transformation

Evolver

Read more about "Accelerating Digital Transformation"
Case studies
13 February 2015 at 00:00

Consumer video consumption is changing

MEC

Read more about "Consumer video consumption is changing"
Case studies
10 January 2015 at 00:00

Most Responsive Companies 2014

Undercurrent

Read more about "Most Responsive Companies 2014"