All entries
-
Diversity & InclusionHow will the cultural events of 2024 define your 2025?
Read more about "How will the cultural events of 2024 define your 2025?"2024 has been a whirlwind year of changes and challenges. WFA strategic partners, Creative Equals, share four key cultural…
-
Diversity & InclusionCreativityBrand purposeReflections on 2024: Inclusion, Innovation, and the Future of Marketing
Read more about "Reflections on 2024: Inclusion, Innovation, and the Future of Marketing"In this 60-minute session in partnership with Creative Equals we look back on an eventful year for brands and what it means for…
-
Diversity & InclusionSystem1: ‘Does LGBT+ Visibility Matter?’ research
Read more about "System1: ‘Does LGBT+ Visibility Matter?’ research"The creative effectiveness platform published a new study into the effectiveness and impact of LGBT+ visibility.
-
Scared to speak up about DEI or sustainability in the current environment? Don’t be: fortune favours the bold
Read more about "Scared to speak up about DEI or sustainability in the current environment? Don’t be: fortune favours the bold"I’ve fumbled two big opportunities to get rich quick. The first was when I wrote a feature for the Guardian about Bitcoin when…
-
Marketing technologyMarketing technologyConsumer insightMarketing technologyInclusion is the future for brand growth
Read more about "Inclusion is the future for brand growth"Keen to avoid the gaze of the manufactured outrage machine, marketers have been timid about investing in Diversity, Equity and…
-
Digital policyCreativityAIIn case you missed it… Powerful WFA content from Q2: from AI to DEI, Halo and Positive Marketing
Read more about "In case you missed it… Powerful WFA content from Q2: from AI to DEI, Halo and Positive Marketing"The WFA team is constantly working with members to share best practice and smart ways for marketing to make a bigger…
-
Diversity & InclusionGeena Davis Institute: ‘The Power of Portrayal’ report
Read more about "Geena Davis Institute: ‘The Power of Portrayal’ report"The Geena Davis Institute published a new report during Cannes Lions 2024 which looked at on-screen representation in Cannes Lions…
-
Diversity & InclusionEACA: ‘Creative Equality in Advertising 2024’ report
Read more about "EACA: ‘Creative Equality in Advertising 2024’ report"The European Association of Communications Agencies published a new report during Cannes Lions 2024 which looks at gender inequality…
-
Diversity & InclusionUnstereotype Alliance: ‘Inclusion = Income - The Business Case for Progressive Marketing' study
Read more about "Unstereotype Alliance: ‘Inclusion = Income - The Business Case for Progressive Marketing' study"The industry-led coalition convened by UN Women published a new study during Cannes Lions 2024 which looks at how consistent and…
-
Diversity & InclusionSurvey: DEI in Content Production
Read more about "Survey: DEI in Content Production"WFA member survey exploring company maturity and practices related to DEI in content production.
-
Diversity & InclusionCase study | Vanish (Reckitt): Me, My Autism and I
Read more about "Case study | Vanish (Reckitt): Me, My Autism and I"This case study was originally published in the WFA DEI in Content Production guide (June…
-
Diversity & InclusionCase study | Dove (Unilever): 20 years on – Dove and the future of Real Beauty
Read more about "Case study | Dove (Unilever): 20 years on – Dove and the future of Real Beauty"This case study was originally published in the WFA DEI in Content Production guide (June…
-
Diversity & InclusionCase study | Nexium (Brand Advance Group for Haleon): Enjoy the special moments in life
Read more about "Case study | Nexium (Brand Advance Group for Haleon): Enjoy the special moments in life"This case study was originally published in the WFA DEI in Content Production guide (June…
-
Diversity & InclusionCase study | Smirnoff (Diageo): We Do We
Read more about "Case study | Smirnoff (Diageo): We Do We"This case study was originally published in the WFA DEI in Content Production guide (June…
-
Facing the Firestorm
Read more about "Facing the Firestorm"How can brands be resilient in polarised times? Sebastian Parker and Ishani Rege from Creative Equals, WFA's strategic partner for…
-
Diversity & InclusionUnstereotype Alliance: ‘State of the Industry' report 2023
Read more about "Unstereotype Alliance: ‘State of the Industry' report 2023"The industry-led coalition convened by UN Women published the third iteration of its report examining the progress of DEI across the…
-
Diversity & InclusionSix WFA partner predictions for 2024
Read more about "Six WFA partner predictions for 2024"Six of WFA's strategic partners of WFA share their global marketing predictions for 2024.
-
Diversity & InclusionAIWill AI boost DEI efforts in advertising or destroy them?
Read more about "Will AI boost DEI efforts in advertising or destroy them?"Several years ago, I launched a website called rentaminority.com where — clue is in the name — you could quickly and…
-
Ad fraud & verificationAudience measurementBrand safetyMedia governanceMedia transparencyProgrammaticDigital policyBrand safetyMedia measurementValue of advertisingDiversity & InclusionOrganisation & structureMedia Forum Overview - Global Marketer Week Istanbul 2023
Read more about "Media Forum Overview - Global Marketer Week Istanbul 2023"Meeting overview and agenda from WFA’s Global Marketer Week Media Forum on the 26th of April 2023.
-
Unilever: Unstereotype influencer brand content
Read more about "Unilever: Unstereotype influencer brand content"Unilever launched at Cannes Lions 2023 an open-source guide for brands and influencers designed to eliminate stereotypes from…
-
Diversity & InclusionUnstereotype Alliance: ‘Say Nothing, Change Nothing’ campaign
Read more about "Unstereotype Alliance: ‘Say Nothing, Change Nothing’ campaign"The industry-led coalition convened by UN Women launched "Say Nothing, Change Nothing" at Cannes Lions 2023, a global campaign to…
-
GLAAD: Advertising Visibility Index
Read more about "GLAAD: Advertising Visibility Index"GLAAD launched at Cannes Lions 2023 a new report and scorecard looking at inclusivity and diverse visibility in marketing and…
-
Diversity & Inclusion
This Pride month, brands have an important choice to make
Read more about "This Pride month, brands have an important choice to make"What happens if you put 20,000 lesbians in a desert and give them a lot of alcohol and a large swimming pool? There are plenty of…
-
Diversity & InclusionWFA Global Marketer Week '23 | Cristina Diezhandino & Ali Hanan: Progressive pathways to growth
Read more about "WFA Global Marketer Week '23 | Cristina Diezhandino & Ali Hanan: Progressive pathways to growth"WFA's Global Marketer of the Year, Cristina Diezhandino, is joined on stage by Ali Hanan of Creative Equals, who has helped Diageo…
-
Diversity & InclusionMaking the numbers count
Read more about "Making the numbers count"Talent is the lifeblood of marketing. Brands need to meet their needs for a better lived experience if they want to attract and…
-
Diversity & InclusionWFA names new Global Diversity Ambassadors
Read more about "WFA names new Global Diversity Ambassadors"Marketers from Reckitt, Estée Lauder and The Walt Disney Company join founding Ambassador Jerry Daykin to help steer…
-
Audience measurementBrand safetyMedia governanceBrand safetyDiversity & InclusionWFA Forum: Media Forum Overview - 7th December 2022 - Developing a Successful ESG Strategy (with a D&I Focus)
Read more about "WFA Forum: Media Forum Overview - 7th December 2022 - Developing a Successful ESG Strategy (with a D&I Focus)"Meeting overview and presentations from WFA’s Remote Media Forum on the 7th of December 2022
-
Diversity & InclusionConsumer insightData & analyticsConsumer Insights needs an inclusive approach too
Read more about "Consumer Insights needs an inclusive approach too"Consumers come in all shapes and sizes, so brands need to ensure they are getting insights from everyone. Corrine Moy, Council…
-
Diversity & InclusionDon’t be disingenuous on inclusion: brands must ensure behaviour and messaging align
Read more about "Don’t be disingenuous on inclusion: brands must ensure behaviour and messaging align"Nathalie Lam, Philips Global Head of Sponsorship and Marketing Transformation Lead, explains how Philips wants its creative content…
-
Brand safetyBrand safetySelf-regulationDiversity & InclusionAgency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingAgency rostersData collection & privacyMedia Forum Meeting Overview (New York 22nd September 2022) – Media Responsibility and Agencies, Talent & Pitching
Read more about "Media Forum Meeting Overview (New York 22nd September 2022) – Media Responsibility and Agencies, Talent & Pitching"Meeting overview and presentations from WFA’s Media Forum on the 22nd September 2022
-
Diversity & InclusionInclusive Marketing - Why representation matters to your customers and your brand
Read more about "Inclusive Marketing - Why representation matters to your customers and your brand"A WFA session around how to embed true representation across the entire marketing process
-
Diversity & InclusionSpotlight: Consumer insights through a diversity and inclusion lens
Read more about "Spotlight: Consumer insights through a diversity and inclusion lens"Ensuring that a brand’s marketing communications is representative and inclusive of diverse audiences is an essential…
-
Diversity & InclusionCase study | Cox Communications: Project Convey
Read more about "Case study | Cox Communications: Project Convey"Cable provider creates video chat system to help individuals with autism interpret emotions.
This article was originally…
-
Diversity & InclusionInsight & Strategy | Spark: Beyond Binary Code
Read more about "Insight & Strategy | Spark: Beyond Binary Code"Why a telecommunications provider created a resource for those who identify beyond binary gender labels in a bid to improve people's…
-
Diversity & InclusionCase study | Dell & Intel: I Will Always Be Me
Read more about "Case study | Dell & Intel: I Will Always Be Me"Global tech companies Dell and Intel collaborate to help MND patients preserve their voice.
This article was originally…
-
Diversity & InclusionCase study | Lacoste: The Théo Curin Collection
Read more about "Case study | Lacoste: The Théo Curin Collection"Fashion label Lacoste teams up with disabled athlete to create adaptable clothing collection
This article was originally…
-
Diversity & InclusionCase study | Libresse: Vulva Kebaya
Read more about "Case study | Libresse: Vulva Kebaya"Femcare brand stitches vaginas onto traditional Malaysian blouses to draw attention to taboos surrounding the female…
-
Diversity & InclusionCase study | Xbox: Therapeutic Play
Read more about "Case study | Xbox: Therapeutic Play"Games console manufacturer promotes hospital gaming initiative through a documentary that connects two people with the same rare…
-
Diversity & InclusionCase study | Pilsen Callao: E-nterpreters
Read more about "Case study | Pilsen Callao: E-nterpreters"Peruvian beer brand develops gaming tool to convert voice calls into sign language to ensure deaf and hard of hearing players…
-
Audience measurementBrand safetyMedia transparencyBrand safetyMedia measurementValue of advertisingDiversity & InclusionMarketing effectivenessGlobal Marketer Week (Athens): Media Forum meeting overview (April 2022) - Responsible Media & Media Measurement
Read more about "Global Marketer Week (Athens): Media Forum meeting overview (April 2022) - Responsible Media & Media Measurement"Meeting overview and presentations from WFA’s Media Forum during Global Marketer Week in Athens on 6th April 2022
-
Case Study | Canesten: Vagina Academy
Read more about "Case Study | Canesten: Vagina Academy"Bayer’s intimate healthcare brand Canesten addresses its Brazialian audience by creating Vagina Accademy, an ongoing…
-
Insight & Strategy: Don’t Ever Leave Me
Read more about "Insight & Strategy: Don’t Ever Leave Me"Why Lacta, Greece’s top chocolate brand, subverted its messaging around love to deliver a domestic violence awareness campaign…
-
Diversity & InclusionInsight & Strategy: Real Birth Announcements
Read more about "Insight & Strategy: Real Birth Announcements"Why Frida Mom launched in the UK by exposing the truth behind childbirth and postpartum care with a bold and provocative integrated…
-
Insight & Strategy: #TheMassiveOvershare and #LoveBeatsLikes
Read more about "Insight & Strategy: #TheMassiveOvershare and #LoveBeatsLikes"How Maltesers sparked conversation and united women through laughter to destigmatise maternal mental health
This article was…
-
Diversity & InclusionDiversity: From Agency to Ads
Read more about "Diversity: From Agency to Ads"R3 study reveals how marketers and agencies can best frame diversity and inclusion in a Southeast Asian context.
-
Diversity & InclusionNew guide addressing Diversity & Inclusion in brand safety
Read more about "New guide addressing Diversity & Inclusion in brand safety"The guide has been developed by the European Association of Communication Agencies (EACA)
-
Diversity & InclusionBeyond Gender 2: The impact of intersectionality in advertising
Read more about "Beyond Gender 2: The impact of intersectionality in advertising"The second Beyond Gender report offers valuable insight on intersectionality in advertising, supporting the Unstereotype Alliance's…
-
Diversity & InclusionPromoting diversity and inclusion in advertising: a UNICEF playbook
Read more about "Promoting diversity and inclusion in advertising: a UNICEF playbook"Advertising can be a force for good that promotes change towards a more diverse and inclusive world. To help marketeers in this…
-
Diversity & InclusionCase study| Cadbury Celebrations: #MyFirstRakhi
Read more about "Case study| Cadbury Celebrations: #MyFirstRakhi"Chocolate brand celebrates Hindu festival by gifting the sense of touch to children with upper limb differences.
This…
-
Diversity & InclusionInsight & Strategy | Chanel 4: Super. Human.
Read more about "Insight & Strategy | Chanel 4: Super. Human."How a UK broadcaster evolved its creative platform to challenge perceptions about disability and promote its Paralympics…
-
Diversity & InclusionInsight & Strategy: Naming the Invisible by Digital Birth Registration
Read more about "Insight & Strategy: Naming the Invisible by Digital Birth Registration"How a telco proved the power of connectivity by registering undocumented children in Pakistan
This article was originally…
-
Diversity & InclusionCase study | Banco Pichicha: The Unseen Players
Read more about "Case study | Banco Pichicha: The Unseen Players"Ecuadorian bank Banco Pichicha promotes gender equality in football by staging a match with ‘invisible’…
-
Diversity & InclusionCase study | Degree: Trainers For Hire
Read more about "Case study | Degree: Trainers For Hire"Deodorant brand launches campaign to tackle the lack of inclusivity in the fitness industry
This article was originally…
-
Diversity & InclusionCase study | Mercado Libre: New Iconic Kisses
Read more about "Case study | Mercado Libre: New Iconic Kisses"Online marketplace recreates iconic kisses with LGBTQ+ couples
This article was originally published in Contagious I/O…
-
Diversity & InclusionCase study | Budweiser: Future Official Sponsors of the NWSL
Read more about "Case study | Budweiser: Future Official Sponsors of the NWSL"Beer brand closes gender pay gap by driving the call to action in sports sponsorship
This article…
-
Diversity & InclusionCase study | Google: Search Black-owned
Read more about "Case study | Google: Search Black-owned"Search engine introduces feature to help black-owned businesses by making them more searchable
This article was originally…
-
Diversity & InclusionInclusive equals results
Read more about "Inclusive equals results"New research shows how embracing diversity in content delivers better results. Will Gilroy from the WFA and Daren Poole from Kantar…
-
Diversity & InclusionBRIM: Black Representation in Marketing
Read more about "BRIM: Black Representation in Marketing"A new UK cross-industry initiative to improve the representation of Black people in marketing.
Create meaningful change by…
-
Diversity & InclusionUnstereotype Alliance 'State of the Industry' report 2021
Read more about "Unstereotype Alliance 'State of the Industry' report 2021"Global action platform report identifies key goals and recommendations for the marketing industry to improve diversity and…
-
Diversity & InclusionCase study | Home Centre: A Dad's Job
Read more about "Case study | Home Centre: A Dad's Job"UAE home retailer challenges cultural taboo by being first brand in the country to celebrate single mums in ads
This article…
-
Diversity & InclusionOne year after George Floyd
Read more about "One year after George Floyd"Smooth words and engagement from the ad industry still need to be translated into real action, argues Belinda Smith, CEO Americas,…
-
Diversity & InclusionCase study | Samsung: Tallk
Read more about "Case study | Samsung: Tallk"Consumer electronics giant launches app to help those with ALS communicate via its tablet devices
This… -
Diversity & InclusionGender Bias & Inclusion in Advertising in India
Read more about "Gender Bias & Inclusion in Advertising in India"A Unicef-Geena Davis Institute for Gender in Media analysis of gender representation in 1,000 most viewed advertisements in India on…
-
Diversity & InclusionInsight & Strategy | Frida Mom: Fourth Trimester
Read more about "Insight & Strategy | Frida Mom: Fourth Trimester"How a women-led team created an ad that embraced truth and reflected the realities of breastfeeding and motherhood to launch a new…
-
Diversity & InclusionCase study | Dove: Show Us. It's On Us
Read more about "Case study | Dove: Show Us. It's On Us"FMCG giant spurs brands to be more inclusive by funding diverse casting costs
This article was originally published…
-
Gender equality in marketing: are we making progress fast enough?
Read more about "Gender equality in marketing: are we making progress fast enough?"We've asked six industry leaders to share their perspectives
-
Diversity & Inclusion54% of people don't feel culturally represented in online ads, Facebook study finds
Read more about "54% of people don't feel culturally represented in online ads, Facebook study finds"The study includes research in partnership with the Geena Davis Institute on Gender in Media, a survey of 1,200 people, a review of…
-
Diversity & InclusionCase study | Brahma: What you see today
Read more about "Case study | Brahma: What you see today"Beer brand edits sexist 2009 advert to highlight its mistakes and underline its commitment to change
This article was…
-
Diversity & InclusionInsight & Strategy | Mattel: Creatable World
Read more about "Insight & Strategy | Mattel: Creatable World"Why a toy maker decided to remodel conventions with a genderless doll range
This article was originally published in…
-
Diversity & InclusionInsight & Strategy | Doritos: The Best Gift
Read more about "Insight & Strategy | Doritos: The Best Gift"Why Doritos made an emotional film about sexual diversity and doubled down on inclusivity in Mexico
This article was…
-
Case study | Aeromexico: Not quite all-American
Read more about "Case study | Aeromexico: Not quite all-American"Mexican airline tackles prejudice using DNA testing
This article was originally published in Contagious I/O on 28 January…
-
Case study | Mastercard: True Name
Read more about "Case study | Mastercard: True Name"Financial services company launches card to ease pain point in the LGBTQIA+ community
This article was originally published…
-
Insight & Strategy: Google Creatability
Read more about "Insight & Strategy: Google Creatability"How Google used the power of the web and AI to improve the accessibility of art and music
This article was originally…
-
Case study | Dove: Women like us
Personal care brand partners with stock image supplier to challenge public perception of womenRead more about "Case study | Dove: Women like us"This article was originally…
-
Interactive Tool: Gender equality attitudes study 2019
Read more about "Interactive Tool: Gender equality attitudes study 2019"The results shown in this dashboard represent the findings from UN Women's "Are you ready for change?" Gender Equality…
-
Power of the Black Community - From Moment to Movement
Read more about "Power of the Black Community - From Moment to Movement"According to "The Power of the Black Community – From Moment to Movement," the 10th annual report in Nielsen's Diverse…
-
Diversity & InclusionWFA Better Marketing Pod Ep.1: Diversity & Inclusion
Read more about "WFA Better Marketing Pod Ep.1: Diversity & Inclusion"David Wheldon speaks to WFA’s Global Diversity Ambassadors, Belinda Smith and Jerry Daykin
-
Data & analyticsInclusive Visual Search Guide
Read more about "Inclusive Visual Search Guide"Getty Images has released an Inclusive Visual Search Guide to assist brands and businesses in making intentional content…
-
Visual GPS Summer Update
Read more about "Visual GPS Summer Update"New research by Getty Images shows that almost eight in ten people globally expect that companies and brands will be consistently…
-
YouTube video trends: how the world is responding to the rallying cry for racial justice
Read more about "YouTube video trends: how the world is responding to the rallying cry for racial justice"Three specific ways people tuned in and raised their voices in support of anti-racism on YouTube following the killing of George…
-
What YouTube ads reveal about gender bias in marketing (2019)
Read more about "What YouTube ads reveal about gender bias in marketing (2019)"Study uncovers some of the problems around gender representation in YouTube advertising across different verticals
-
Advertising standards and practices on non-discrimination
This report presents the results of a survey carried out in 21 markets to have a better understanding of the standards and practices…Read more about "Advertising standards and practices on non-discrimination" -
List of Certified Diverse Suppliers for Marketing/Advertising (USA)
Read more about "List of Certified Diverse Suppliers for Marketing/Advertising (USA)"The ANA has curated a list of certified diverse suppliers that work in our…
-
Putting an end to racially-loaded terms in marketing
Read more about "Putting an end to racially-loaded terms in marketing"WFA CEO, Stephan Loerke, calls on the industry to change the narrative and to stop using terms such as 'whitelist' and 'blacklist'…
-
It’s time for action
Read more about "It’s time for action"WFA CEO, Stephan Loerke, explains why our industry must address diversity and inclusion in the content it produces as well as…
-
Study: Consumers demand actions from brands to fight racism and hatred
Read more about "Study: Consumers demand actions from brands to fight racism and hatred"Consumers demand that brands backup statements in support of Black Lives Matter with actions. Using Suzy, a real-time market…
-
Bias and Inclusion in Advertising: An analysis of 2019 Cannes Lions Work
Read more about "Bias and Inclusion in Advertising: An analysis of 2019 Cannes Lions Work"This study examines representations of gender, race/ethnicity, LGBTQ+, disability, age, and body size in Cannes Lions ads from…
-
Gender equality attitudes study
Read more about "Gender equality attitudes study"Quantifies the scale of harmful gender-based stereotypes in 10 countries, including Colombia, India, Japan, Kenya, Nigeria, The…
-
LGBTQ Inclusion in Advertising and Media
Read more about "LGBTQ Inclusion in Advertising and Media"The study measures the attitudes of non-LGBTQ Americans to exposure of LGBTQ people and images in the media.
-
The Power of Supplier Diversity
Read more about "The Power of Supplier Diversity"This report covers the findings from quantitative and qualitative research conducted by the ANA in the United States. The purpose…
-
Diversity & InclusionWebinar: The case for greater diversity and inclusion in marketing
Read more about "Webinar: The case for greater diversity and inclusion in marketing"What can brands do to step up their diversity and inclusion efforts?
-
UK Advertising Needs You
Read more about "UK Advertising Needs You"A showcase for Diversity and Inclusion initiatives in the UK ad industry.
-
Diversity & InclusionThe power of diversity at a time of crisis
Read more about "The power of diversity at a time of crisis"In times of isolation we need to prioritise diversity more than ever. WFA’s first ever diversity ambassadors, Belinda Smith,…
-
Microsoft / ‘We all win’
Read more about "Microsoft / ‘We all win’"Microsoft-owned Xbox has created a controller to meet the needs of gamers with disabilities.
-
Ikea / ‘ThisAbles’
Read more about "Ikea / ‘ThisAbles’"Ikea Israel developed a range of add-ons that people with disabilities can attach to their existing Ikea furniture to make it work…
-
Black & Abroad / ‘Go back to Africa’
Read more about "Black & Abroad / ‘Go back to Africa’"Black & Abroad, a travel brand dedicated to the modern black traveller, has hijacked the derogatory statement ‘go back to…
-
Coca-Cola / ‘The phonetic can’
Read more about "Coca-Cola / ‘The phonetic can’"Coca-Cola’s ‘Share a Coke’ is one of the most famous campaigns of the 21st century. Seven years after first…
-
There is no general consumer
Read more about "There is no general consumer"A view by Aline Santos, Unilever EVP Global Marketing and Chief Diversity & Inclusion Officer
-
Diverse coalitions create breakthrough solutions
Read more about "Diverse coalitions create breakthrough solutions"A view by Jane Wakely, Lead CMO, Mars Incorporated
-
Accelerating to equal
Read more about "Accelerating to equal"A view by Marc Pritchard, Chief Brand Officr, P&G
