D&I in communications
All entries
-
Ad fraud & verificationAudience measurementBrand safetyMedia governanceMedia transparencyProgrammaticDigital policyBrand safetyMedia measurementValue of advertisingDiversity & InclusioneCommerceRetail MediaOrganisation & structure
Media Forum Overview - Global Marketer Week Istanbul 2023
Meeting overview and agenda from WFA’s Global Marketer Week Media Forum on the 26th of April 2023.
-
Diversity & Inclusion
This Pride month, brands have an important choice to make
What happens if you put 20,000 lesbians in a desert and give them a lot of alcohol and a large swimming pool? There are plenty of…
-
Diversity & Inclusion
WFA Global Marketer Week '23 | Cristina Diezhandino & Ali Hanan: Progressive pathways to growth
WFA's Global Marketer of the Year, Cristina Diezhandino, is joined on stage by Ali Hanan of Creative Equals, who has helped Diageo…
-
Diversity & Inclusion
Making the numbers count
Talent is the lifeblood of marketing. Brands need to meet their needs for a better lived experience if they want to attract and…
-
Diversity & Inclusion
WFA names new Global Diversity Ambassadors
Marketers from Reckitt, Estée Lauder and The Walt Disney Company join founding Ambassador Jerry Daykin to help steer…
-
Audience measurementBrand safetyMedia governanceBrand safetyDiversity & Inclusion
WFA Forum: Media Forum Overview - 7th December 2022 - Developing a Successful ESG Strategy (with a D&I Focus)
Meeting overview and presentations from WFA’s Remote Media Forum on the 7th of December 2022
-
Diversity & InclusionConsumer insightData & analytics
Consumer Insights needs an inclusive approach too
Consumers come in all shapes and sizes, so brands need to ensure they are getting insights from everyone. Corrine Moy, Council…
-
Diversity & Inclusion
Don’t be disingenuous on inclusion: brands must ensure behaviour and messaging align
Nathalie Lam, Philips Global Head of Sponsorship and Marketing Transformation Lead, explains how Philips wants its creative content…
-
Brand safetyBrand safetySelf-regulationDiversity & InclusionAgency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingAgency rostersData collection & privacy
Media Forum Meeting Overview (New York 22nd September 2022) – Media Responsibility and Agencies, Talent & Pitching
Meeting overview and presentations from WFA’s Media Forum on the 22nd September 2022
-
Diversity & Inclusion
Inclusive Marketing - Why representation matters to your customers and your brand
A WFA session around how to embed true representation across the entire marketing process
-
Diversity & Inclusion
Spotlight: Consumer insights through a diversity and inclusion lens
Ensuring that a brand’s marketing communications is representative and inclusive of diverse audiences is an essential…
-
Diversity & Inclusion
Case study | Cox Communications: Project Convey
Cable provider creates video chat system to help individuals with autism interpret emotions.
This article was originally…
-
Diversity & Inclusion
Insight & Strategy | Spark: Beyond Binary Code
Why a telecommunications provider created a resource for those who identify beyond binary gender labels in a bid to improve people's…
-
Diversity & Inclusion
Case study | Dell & Intel: I Will Always Be Me
Global tech companies Dell and Intel collaborate to help MND patients preserve their voice.
This article was originally…
-
Diversity & Inclusion
Case study | Lacoste: The Théo Curin Collection
Fashion label Lacoste teams up with disabled athlete to create adaptable clothing collection
This article was originally…
-
Diversity & Inclusion
Case study | Libresse: Vulva Kebaya
Femcare brand stitches vaginas onto traditional Malaysian blouses to draw attention to taboos surrounding the female…
-
Diversity & Inclusion
Case study | Xbox: Therapeutic Play
Games console manufacturer promotes hospital gaming initiative through a documentary that connects two people with the same rare…
-
Diversity & Inclusion
Case study | Pilsen Callao: E-nterpreters
Peruvian beer brand develops gaming tool to convert voice calls into sign language to ensure deaf and hard of hearing players…
-
Audience measurementBrand safetyMedia transparencyBrand safetyMedia measurementValue of advertisingDiversity & InclusionMarketing effectiveness
Global Marketer Week (Athens): Media Forum meeting overview (April 2022) - Responsible Media & Media Measurement
Meeting overview and presentations from WFA’s Media Forum during Global Marketer Week in Athens on 6th April 2022
-
Case Study | Canesten: Vagina Academy
Bayer’s intimate healthcare brand Canesten addresses its Brazialian audience by creating Vagina Accademy, an ongoing…
-
Insight & Strategy: Don’t Ever Leave Me
Why Lacta, Greece’s top chocolate brand, subverted its messaging around love to deliver a domestic violence awareness campaign…
-
Diversity & Inclusion
Insight & Strategy: Real Birth Announcements
Why Frida Mom launched in the UK by exposing the truth behind childbirth and postpartum care with a bold and provocative integrated…
-
Insight & Strategy: #TheMassiveOvershare and #LoveBeatsLikes
How Maltesers sparked conversation and united women through laughter to destigmatise maternal mental health
This article was…
-
Diversity & Inclusion
Diversity: From Agency to Ads
R3 study reveals how marketers and agencies can best frame diversity and inclusion in a Southeast Asian context.
-
Diversity & Inclusion
New guide addressing Diversity & Inclusion in brand safety
The guide has been developed by the European Association of Communication Agencies (EACA)
-
Diversity & Inclusion
Beyond Gender 2: The impact of intersectionality in advertising
The second Beyond Gender report offers valuable insight on intersectionality in advertising, supporting the Unstereotype Alliance's…
-
Diversity & Inclusion
Promoting diversity and inclusion in advertising: a UNICEF playbook
Advertising can be a force for good that promotes change towards a more diverse and inclusive world. To help marketeers in this…
-
Diversity & Inclusion
Case study| Cadbury Celebrations: #MyFirstRakhi
Chocolate brand celebrates Hindu festival by gifting the sense of touch to children with upper limb differences.
This…
-
Diversity & Inclusion
Insight & Strategy | Chanel 4: Super. Human.
How a UK broadcaster evolved its creative platform to challenge perceptions about disability and promote its Paralympics…
-
Diversity & Inclusion
Insight & Strategy: Naming the Invisible by Digital Birth Registration
How a telco proved the power of connectivity by registering undocumented children in Pakistan
This article was originally…
-
Diversity & Inclusion
Case study | Banco Pichicha: The Unseen Players
Ecuadorian bank Banco Pichicha promotes gender equality in football by staging a match with ‘invisible’…
-
Diversity & Inclusion
Case study | Degree: Trainers For Hire
Deodorant brand launches campaign to tackle the lack of inclusivity in the fitness industry
This article was originally…
-
Diversity & Inclusion
Case study | Mercado Libre: New Iconic Kisses
Online marketplace recreates iconic kisses with LGBTQ+ couples
This article was originally published in Contagious I/O…
-
Diversity & Inclusion
Case study | Budweiser: Future Official Sponsors of the NWSL
Beer brand closes gender pay gap by driving the call to action in sports sponsorship
This article…
-
Diversity & Inclusion
Case study | Google: Search Black-owned
Search engine introduces feature to help black-owned businesses by making them more searchable
This article was originally…
-
Diversity & Inclusion
Inclusive equals results
New research shows how embracing diversity in content delivers better results. Will Gilroy from the WFA and Daren Poole from Kantar…
-
Diversity & Inclusion
BRIM: Black Representation in Marketing
A new UK cross-industry initiative to improve the representation of Black people in marketing.
Create meaningful change by…
-
Diversity & Inclusion
Unstereotype Alliance 'State of the Industry' report 2021
Global action platform report identifies key goals and recommendations for the marketing industry to improve diversity and…
-
Diversity & Inclusion
Case study | Home Centre: A Dad's Job
UAE home retailer challenges cultural taboo by being first brand in the country to celebrate single mums in ads
This article…
-
Diversity & Inclusion
One year after George Floyd
Smooth words and engagement from the ad industry still need to be translated into real action, argues Belinda Smith, CEO Americas,…
-
Diversity & Inclusion
Case study | Samsung: Tallk
Consumer electronics giant launches app to help those with ALS communicate via its tablet devices
This… -
Diversity & Inclusion
Gender Bias & Inclusion in Advertising in India
A Unicef-Geena Davis Institute for Gender in Media analysis of gender representation in 1,000 most viewed advertisements in India on…
-
Diversity & Inclusion
Insight & Strategy | Frida Mom: Fourth Trimester
How a women-led team created an ad that embraced truth and reflected the realities of breastfeeding and motherhood to launch a new…
-
Diversity & Inclusion
Case study | Dove: Show Us. It's On Us
FMCG giant spurs brands to be more inclusive by funding diverse casting costs
This article was originally published…
-
Gender equality in marketing: are we making progress fast enough?
We've asked six industry leaders to share their perspectives
-
Diversity & Inclusion
54% of people don't feel culturally represented in online ads, Facebook study finds
The study includes research in partnership with the Geena Davis Institute on Gender in Media, a survey of 1,200 people, a review of…
-
Diversity & Inclusion
Case study | Brahma: What you see today
Beer brand edits sexist 2009 advert to highlight its mistakes and underline its commitment to change
This article was…
-
Diversity & Inclusion
Insight & Strategy | Mattel: Creatable World
Why a toy maker decided to remodel conventions with a genderless doll range
This article was originally published in…
-
Diversity & Inclusion
Insight & Strategy | Doritos: The Best Gift
Why Doritos made an emotional film about sexual diversity and doubled down on inclusivity in Mexico
This article was…
-
Case study | Aeromexico: Not quite all-American
Mexican airline tackles prejudice using DNA testing
This article was originally published in Contagious I/O on 28 January…
-
Case study | Mastercard: True Name
Financial services company launches card to ease pain point in the LGBTQIA+ community
This article was originally published…
-
Insight & Strategy: Google Creatability
How Google used the power of the web and AI to improve the accessibility of art and music
This article was originally…
-
Case study | Dove: Women like us
Personal care brand partners with stock image supplier to challenge public perception of womenRead more about "Case study | Dove: Women like us"This article was originally…
-
Interactive Tool: Gender equality attitudes study 2019
The results shown in this dashboard represent the findings from UN Women's "Are you ready for change?" Gender Equality…
-
Power of the Black Community - From Moment to Movement
According to "The Power of the Black Community – From Moment to Movement," the 10th annual report in Nielsen's Diverse…
-
Diversity & Inclusion
WFA Better Marketing Pod Ep.1: Diversity & Inclusion
David Wheldon speaks to WFA’s Global Diversity Ambassadors, Belinda Smith and Jerry Daykin
-
Data & analytics
Inclusive Visual Search Guide
Getty Images has released an Inclusive Visual Search Guide to assist brands and businesses in making intentional content…
-
The Global Economics of Disability 2020
This report explores the size and scope of the Disability Market and how Disability impacts the experiencs of customers and…
-
Visual GPS Summer Update
New research by Getty Images shows that almost eight in ten people globally expect that companies and brands will be consistently…
-
YouTube video trends: how the world is responding to the rallying cry for racial justice
Three specific ways people tuned in and raised their voices in support of anti-racism on YouTube following the killing of George…
-
What YouTube ads reveal about gender bias in marketing (2019)
Study uncovers some of the problems around gender representation in YouTube advertising across different verticals
-
Advertising standards and practices on non-discrimination
This report presents the results of a survey carried out in 21 markets to have a better understanding of the standards and practices…Read more about "Advertising standards and practices on non-discrimination" -
List of Certified Diverse Suppliers for Marketing/Advertising (USA)
The ANA has curated a list of certified diverse suppliers that work in our…
-
Putting an end to racially-loaded terms in marketing
WFA CEO, Stephan Loerke, calls on the industry to change the narrative and to stop using terms such as 'whitelist' and 'blacklist'…
-
It’s time for action
WFA CEO, Stephan Loerke, explains why our industry must address diversity and inclusion in the content it produces as well as…
-
Study: Consumers demand actions from brands to fight racism and hatred
Consumers demand that brands backup statements in support of Black Lives Matter with actions. Using Suzy, a real-time market…
-
Bias and Inclusion in Advertising: An analysis of 2019 Cannes Lions Work
This study examines representations of gender, race/ethnicity, LGBTQ+, disability, age, and body size in Cannes Lions ads from…
-
Gender equality attitudes study
Quantifies the scale of harmful gender-based stereotypes in 10 countries, including Colombia, India, Japan, Kenya, Nigeria, The…
-
LGBTQ Inclusion in Advertising and Media
The study measures the attitudes of non-LGBTQ Americans to exposure of LGBTQ people and images in the media.
-
The Power of Supplier Diversity
This report covers the findings from quantitative and qualitative research conducted by the ANA in the United States. The purpose…
-
Diversity & Inclusion
Webinar: The case for greater diversity and inclusion in marketing
What can brands do to step up their diversity and inclusion efforts?
-
UK Advertising Needs You
A showcase for Diversity and Inclusion initiatives in the UK ad industry.
-
Diversity & Inclusion
The power of diversity at a time of crisis
In times of isolation we need to prioritise diversity more than ever. WFA’s first ever diversity ambassadors, Belinda Smith,…
-
Microsoft / ‘We all win’
Microsoft-owned Xbox has created a controller to meet the needs of gamers with disabilities.
-
Ikea / ‘ThisAbles’
Ikea Israel developed a range of add-ons that people with disabilities can attach to their existing Ikea furniture to make it work…
-
Black & Abroad / ‘Go back to Africa’
Black & Abroad, a travel brand dedicated to the modern black traveller, has hijacked the derogatory statement ‘go back to…
-
Coca-Cola / ‘The phonetic can’
Coca-Cola’s ‘Share a Coke’ is one of the most famous campaigns of the 21st century. Seven years after first…
-
There is no general consumer
A view by Aline Santos, Unilever EVP Global Marketing and Chief Diversity & Inclusion Officer
-
Diverse coalitions create breakthrough solutions
A view by Jane Wakely, Lead CMO, Mars Incorporated
-
Accelerating to equal
A view by Marc Pritchard, Chief Brand Officr, P&G
-
Inclusion starts at home
WFA has compiled some practical tips for fostering a culture of inclusion across all levels of an organisation
-
True equality is a work-in-progress
A view by Raja Rajamannar, WFA President and Chief Marketing and Communications Officer of Mastercard
-
Unilever / ‘The Will’
At the 2019 Cannes Film Festival, Unilever partnered with 97 year-old fashion icon and businesswoman Iris Apfel to inspire everyone…
-
L’Oréal / ‘The Non-Issue’
In early 2019, L’Oréal Paris partnered with British Vogue to challenge the representation of older people in the…
-
Gillette / ‘First shave’
Gillette reiterates commitment to dispelling harmful gender stereotypes
-
Mattel / ‘Creatable World’
Mattel launched a line of gender-inclusive dolls to enable children to express themselves freely.
-
AB InBev / ‘All love is love’
Budweiser redesigns its bottles to permit Chinese customers to celebrate all forms of love
-
ANZ Bank / ‘Bank in the name of love’
ANZ erects Signs of Love in Australia to celebrate LGBTQ+ festival
-
Microsoft / ‘We all win’
Microsoft-owned Xbox has created a controller to meet the needs of gamers with disabilities.
-
Diversity & Inclusion
A Marketer's Approach to Diversity and Inclusion
This new WFA report offers brand insights, suggestions and case studies for embracing diversity in your creative and work…
-
COVID-19: Promoting positive gender roles in marketing and advertising
Key considerations for businesses developing a number of socially beneficial communications for the public in an effort to address…
-
The Economic Costs of Keyword Blacklists for Online Publishers
This research highlights the economic consequences of using exclusion lists to ensure that brand advertising does not end up next to…
-
It's in the bag: Black consumer's path to purchase
An analysis of African Americans' growth in purchasing power that makes the case for diversity in…
-
The Unstereotype Metric
Developed for the Unstereotype Alliance, it helps measure gender portrayal in advertising
-
The Black Pound Report
The research explores how black, asian and minority ethnics (BAME) are represented in society across the advertising and media…
-
Let's talk about bias
How do you overcome the inherent bias that we all bring to the table? Diageo and Unilever share some views on how to get the 3Ps of…
-
Media Image Landscape: Age Representation in Online Images
To get a sense of how older adults are depicted in online images, researchers reviewed a random sample of more than 1,000 online…
-
How to create LGBTQ+ inclusive advertising
This guide aims to help brands bring to life a campaign in paid advertising for a general audience that includes or features LGBT+…
-
Bias and inclusion in Advertising: An analysis of 2018 Cannes Lions Film Craft Ads
This study examines representations of gender, race/ethnicity, sexual orientation (LGBTQ), and ability (with a focus on people with…
-
Diversity & InclusionBrand purpose
Better Marketing: Marketing can be a force for positive gender and ethnicity portrayals
Belinda J. Smith, Global Head of Media at Electronic Arts, makes the case on how marketing can change the world for the better.
Join the community!
Join nowFor more information or questions, please contact us
-
Camelia Cristache
c.cristache@wfanet.org -
Laura Baeyens
l.baeyens@wfanet.org