D&I in communications
All entries
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Case study | Aeromexico: Not quite all-American
Read more about "Case study | Aeromexico: Not quite all-American"Mexican airline tackles prejudice using DNA testing
This article was originally published in Contagious I/O on 28 January…
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Case study | Mastercard: True Name
Read more about "Case study | Mastercard: True Name"Financial services company launches card to ease pain point in the LGBTQIA+ community
This article was originally published…
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Insight & Strategy: Google Creatability
Read more about "Insight & Strategy: Google Creatability"How Google used the power of the web and AI to improve the accessibility of art and music
This article was originally…
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Case study | Dove: Women like us
Personal care brand partners with stock image supplier to challenge public perception of womenRead more about "Case study | Dove: Women like us"This article was originally…
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Interactive Tool: Gender equality attitudes study 2019
Read more about "Interactive Tool: Gender equality attitudes study 2019"The results shown in this dashboard represent the findings from UN Women's "Are you ready for change?" Gender Equality…
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Power of the Black Community - From Moment to Movement
Read more about "Power of the Black Community - From Moment to Movement"According to "The Power of the Black Community – From Moment to Movement," the 10th annual report in Nielsen's Diverse…
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Diversity & InclusionWFA Better Marketing Pod Ep.1: Diversity & Inclusion
Read more about "WFA Better Marketing Pod Ep.1: Diversity & Inclusion"David Wheldon speaks to WFA’s Global Diversity Ambassadors, Belinda Smith and Jerry Daykin
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Data & analyticsInclusive Visual Search Guide
Read more about "Inclusive Visual Search Guide"Getty Images has released an Inclusive Visual Search Guide to assist brands and businesses in making intentional content…
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The Global Economics of Disability 2020
Read more about "The Global Economics of Disability 2020"This report explores the size and scope of the Disability Market and how Disability impacts the experiencs of customers and…
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Visual GPS Summer Update
Read more about "Visual GPS Summer Update"New research by Getty Images shows that almost eight in ten people globally expect that companies and brands will be consistently…
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YouTube video trends: how the world is responding to the rallying cry for racial justice
Read more about "YouTube video trends: how the world is responding to the rallying cry for racial justice"Three specific ways people tuned in and raised their voices in support of anti-racism on YouTube following the killing of George…
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Advertising standards and practices on non-discrimination
This report presents the results of a survey carried out in 21 markets to have a better understanding of the standards and practices…Read more about "Advertising standards and practices on non-discrimination" -
List of Certified Diverse Suppliers for Marketing/Advertising (USA)
Read more about "List of Certified Diverse Suppliers for Marketing/Advertising (USA)"The ANA has curated a list of certified diverse suppliers that work in our…
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Diversity & InclusionPutting an end to racially-loaded terms in marketing
Read more about "Putting an end to racially-loaded terms in marketing"WFA CEO, Stephan Loerke, calls on the industry to change the narrative and to stop using terms such as 'whitelist' and 'blacklist'…
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Diversity & InclusionIt’s time for action
Read more about "It’s time for action"WFA CEO, Stephan Loerke, explains why our industry must address diversity and inclusion in the content it produces as well as…
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Study: Consumers demand actions from brands to fight racism and hatred
Read more about "Study: Consumers demand actions from brands to fight racism and hatred"Consumers demand that brands backup statements in support of Black Lives Matter with actions. Using Suzy, a real-time market…
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Bias and Inclusion in Advertising: An analysis of 2019 Cannes Lions Work
Read more about "Bias and Inclusion in Advertising: An analysis of 2019 Cannes Lions Work"This study examines representations of gender, race/ethnicity, LGBTQ+, disability, age, and body size in Cannes Lions ads from…
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Gender equality attitudes study
Read more about "Gender equality attitudes study"Quantifies the scale of harmful gender-based stereotypes in 10 countries, including Colombia, India, Japan, Kenya, Nigeria, The…
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LGBTQ Inclusion in Advertising and Media
Read more about "LGBTQ Inclusion in Advertising and Media"The study measures the attitudes of non-LGBTQ Americans to exposure of LGBTQ people and images in the media.
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The Power of Supplier Diversity
Read more about "The Power of Supplier Diversity"This report covers the findings from quantitative and qualitative research conducted by the ANA in the United States. The purpose…
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Diversity & InclusionWebinar: The case for greater diversity and inclusion in marketing
Read more about "Webinar: The case for greater diversity and inclusion in marketing"What can brands do to step up their diversity and inclusion efforts?
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UK Advertising Needs You
Read more about "UK Advertising Needs You"A showcase for Diversity and Inclusion initiatives in the UK ad industry.
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Diversity & InclusionThe power of diversity at a time of crisis
Read more about "The power of diversity at a time of crisis"In times of isolation we need to prioritise diversity more than ever. WFA’s first ever diversity ambassadors, Belinda Smith,…
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Microsoft / ‘We all win’
Read more about "Microsoft / ‘We all win’"Microsoft-owned Xbox has created a controller to meet the needs of gamers with disabilities.
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Ikea / ‘ThisAbles’
Read more about "Ikea / ‘ThisAbles’"Ikea Israel developed a range of add-ons that people with disabilities can attach to their existing Ikea furniture to make it work…
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Black & Abroad / ‘Go back to Africa’
Read more about "Black & Abroad / ‘Go back to Africa’"Black & Abroad, a travel brand dedicated to the modern black traveller, has hijacked the derogatory statement ‘go back to…
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Coca-Cola / ‘The phonetic can’
Read more about "Coca-Cola / ‘The phonetic can’"Coca-Cola’s ‘Share a Coke’ is one of the most famous campaigns of the 21st century. Seven years after first…
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There is no general consumer
Read more about "There is no general consumer"A view by Aline Santos, Unilever EVP Global Marketing and Chief Diversity & Inclusion Officer
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Diverse coalitions create breakthrough solutions
Read more about "Diverse coalitions create breakthrough solutions"A view by Jane Wakely, Lead CMO, Mars Incorporated
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Accelerating to equal
Read more about "Accelerating to equal"A view by Marc Pritchard, Chief Brand Officr, P&G
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Inclusion starts at home
Read more about "Inclusion starts at home"WFA has compiled some practical tips for fostering a culture of inclusion across all levels of an organisation
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True equality is a work-in-progress
Read more about "True equality is a work-in-progress"A view by Raja Rajamannar, WFA President and Chief Marketing and Communications Officer of Mastercard
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Unilever / ‘The Will’
Read more about "Unilever / ‘The Will’"At the 2019 Cannes Film Festival, Unilever partnered with 97 year-old fashion icon and businesswoman Iris Apfel to inspire everyone…
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L’Oréal / ‘The Non-Issue’
Read more about "L’Oréal / ‘The Non-Issue’"In early 2019, L’Oréal Paris partnered with British Vogue to challenge the representation of older people in the…
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Gillette / ‘First shave’
Read more about "Gillette / ‘First shave’"Gillette reiterates commitment to dispelling harmful gender stereotypes
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Mattel / ‘Creatable World’
Read more about "Mattel / ‘Creatable World’"Mattel launched a line of gender-inclusive dolls to enable children to express themselves freely.
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AB InBev / ‘All love is love’
Read more about "AB InBev / ‘All love is love’"Budweiser redesigns its bottles to permit Chinese customers to celebrate all forms of love
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ANZ Bank / ‘Bank in the name of love’
Read more about "ANZ Bank / ‘Bank in the name of love’"ANZ erects Signs of Love in Australia to celebrate LGBTQ+ festival
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Microsoft / ‘We all win’
Read more about "Microsoft / ‘We all win’"Microsoft-owned Xbox has created a controller to meet the needs of gamers with disabilities.
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Diversity & InclusionA Marketer's Approach to Diversity and Inclusion
Read more about "A Marketer's Approach to Diversity and Inclusion"This new WFA report offers brand insights, suggestions and case studies for embracing diversity in your creative and work…
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COVID-19: Promoting positive gender roles in marketing and advertising
Read more about "COVID-19: Promoting positive gender roles in marketing and advertising"Key considerations for businesses developing a number of socially beneficial communications for the public in an effort to address…
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The Economic Costs of Keyword Blacklists for Online Publishers
Read more about "The Economic Costs of Keyword Blacklists for Online Publishers"This research highlights the economic consequences of using exclusion lists to ensure that brand advertising does not end up next to…
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It's in the bag: Black consumer's path to purchase
Read more about "It's in the bag: Black consumer's path to purchase"An analysis of African Americans' growth in purchasing power that makes the case for diversity in…
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The Unstereotype Metric
Read more about "The Unstereotype Metric"Developed for the Unstereotype Alliance, it helps measure gender portrayal in advertising
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The Black Pound Report
Read more about "The Black Pound Report"The research explores how black, asian and minority ethnics (BAME) are represented in society across the advertising and media…
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Diversity & InclusionLet's talk about bias
Read more about "Let's talk about bias"How do you overcome the inherent bias that we all bring to the table? Diageo and Unilever share some views on how to get the 3Ps of…
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Media Image Landscape: Age Representation in Online Images
Read more about "Media Image Landscape: Age Representation in Online Images"To get a sense of how older adults are depicted in online images, researchers reviewed a random sample of more than 1,000 online…
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How to create LGBTQ+ inclusive advertising
Read more about "How to create LGBTQ+ inclusive advertising"This guide aims to help brands bring to life a campaign in paid advertising for a general audience that includes or features LGBT+…
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Bias and inclusion in Advertising: An analysis of 2018 Cannes Lions Film Craft Ads
Read more about "Bias and inclusion in Advertising: An analysis of 2018 Cannes Lions Film Craft Ads"This study examines representations of gender, race/ethnicity, sexual orientation (LGBTQ), and ability (with a focus on people with…
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Diversity & InclusionBrand purposeBetter Marketing: Marketing can be a force for positive gender and ethnicity portrayals
Read more about "Better Marketing: Marketing can be a force for positive gender and ethnicity portrayals"Belinda J. Smith, Global Head of Media at Electronic Arts, makes the case on how marketing can change the world for the better.
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AdReaction: Getting gender right
Read more about "AdReaction: Getting gender right"AdReaction: Getting Gender Right delivers new insights into the role of gender in brand strategy, creative response and media…
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The Gender Equality Measure
Read more about "The Gender Equality Measure"The questions used in the Gender Equality Measure (GEM™) module, which helps business leaders make better decisions by…
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Diversity & InclusionTackling gender bias in advertising: six lessons from Unstereotype Alliance member P&G
Read more about "Tackling gender bias in advertising: six lessons from Unstereotype Alliance member P&G"WFA webinar on progressive gender portrayals in advertising organised in partnership with UN Women
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What Women Want
Read more about "What Women Want"Study by Kantar reports that despite an increased focus on equality, major brands are still not effectively acknowledging…
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Depictions, perceptions and harm (2018)
Read more about "Depictions, perceptions and harm (2018)"An evidence-based case for for stronger regulation of ads that feature stereotypical gender roles or characteristics which might be…
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Diversity & InclusionWFA talks Better Marketing: Gender and diversity
Read more about "WFA talks Better Marketing: Gender and diversity"At Cannes Lions 2018, global CMOs shared their views on gender and diversity in marketing: Syl Saller and Grainne Wafer (Diageo),…
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Diversity & InclusionThe case for unstereotyping ads
Read more about "The case for unstereotyping ads"The industry needs to move with the times in terms of gender portrayal. And it is not just a 'nice to have'.
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Godiva / One for me, none for you
Read more about "Godiva / One for me, none for you"Confectionery brand Godiva calls for an end to the Japanese custom of giving ‘obligation chocolates’ to colleagues on…
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Semcon / Re-search
Read more about "Semcon / Re-search"Browser extension Semcon combats gender stereotypes in online search results
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Lululemon / Modern menswear
Read more about "Lululemon / Modern menswear"Canadian yoga apparel brand Lululemon reaches out to men with stereotype-busting ad campaign
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Ariel / Dads #sharetheload
Read more about "Ariel / Dads #sharetheload"How detergent brand Ariel increased sales in India by 76% by encouraging progressive gender roles
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Axe / Scent of a man
Read more about "Axe / Scent of a man"How Axe reinvented itself in order to appeal to the modern man
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Diversity & InclusionBrand purposeA guide to progressive gender portrayals in advertising
Read more about "A guide to progressive gender portrayals in advertising"At the Cannes Lions Festival 2017, UN Women and a number of leading voices in the marketing and advertising industry including WFA,…
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Kenzo / My Mutant Brain
Read more about "Kenzo / My Mutant Brain"Luxury brand Kenzo creates a cinematic short film to promote its latest fragrance, sets new standard for beauty advertising
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REI / The Level Playing Field
Read more about "REI / The Level Playing Field"Outdoor retailer REI seeks to advance gender equality with series of long-term pledges
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SK-II / Marriage market takeover
Read more about "SK-II / Marriage market takeover"Cosmetics brand SK-II creates online film to empower and celebrate single women in China
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Elastic Generation: The Female Edit
Read more about "Elastic Generation: The Female Edit"Report exploring the lifestyles and attitudes of British women aged between 53 and 72.
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The Consumer Content Report: Influence in the Digital Age
Read more about "The Consumer Content Report: Influence in the Digital Age"Stackla surveyed 2,000 adults in the US, UK and Australia, examining the content being created and shared online, and what…
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Gender Bias in Advertising: Research, Trends and New Visual Language
Read more about "Gender Bias in Advertising: Research, Trends and New Visual Language"In 2017, discussions around gender and media have reached a fever pitch. We’ve seen movements for gender equality in…
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Understanding Transgender Inclusivity in Advertising
Read more about "Understanding Transgender Inclusivity in Advertising"This report explores American consumers’ feelings towards ads featuring transgender people, and contains the results of a…
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