D&I in communications
All entries
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Audience measurementBrand safetyMedia transparencyBrand safetyMedia measurementValue of advertisingDiversity & InclusionMarketing effectiveness
Media Forum meeting overview – Responsible Media & Media Measurement (April 2022)
Meeting overview and presentations from WFA’s Media Forum during Global Marketer Week in Athens on 6th April 2022
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Case Study | Canesten: Vagina Academy
Bayer’s intimate healthcare brand Canesten addresses its Brazialian audience by creating Vagina Accademy, an ongoing…
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Insight & Strategy: Don’t Ever Leave Me
Why Lacta, Greece’s top chocolate brand, subverted its messaging around love to deliver a domestic violence awareness campaign…
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Diversity & Inclusion
Insight & Strategy: Real Birth Announcements
Why Frida Mom launched in the UK by exposing the truth behind childbirth and postpartum care with a bold and provocative integrated…
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Insight & Strategy: #TheMassiveOvershare and #LoveBeatsLikes
How Maltesers sparked conversation and united women through laughter to destigmatise maternal mental health
This article was…
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Diversity & Inclusion
Diversity: From Agency to Ads
R3 study reveals how marketers and agencies can best frame diversity and inclusion in a Southeast Asian context.
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Diversity & Inclusion
New guide addressing Diversity & Inclusion in brand safety
The guide has been developed by the European Association of Communication Agencies (EACA)
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Diversity & Inclusion
Beyond Gender 2: The impact of intersectionality in advertising
The second Beyond Gender report offers valuable insight on intersectionality in advertising, supporting the Unstereotype Alliance's…
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Diversity & Inclusion
Promoting diversity and inclusion in advertising: a UNICEF playbook
Advertising can be a force for good that promotes change towards a more diverse and inclusive world. To help marketeers in this…
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Diversity & Inclusion
Case study| Cadbury Celebrations: #MyFirstRakhi
Chocolate brand celebrates Hindu festival by gifting the sense of touch to children with upper limb differences.
This…
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Diversity & Inclusion
Insight & Strategy | Chanel 4: Super. Human.
How a UK broadcaster evolved its creative platform to challenge perceptions about disability and promote its Paralympics…
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Diversity & Inclusion
Insight & Strategy: Naming the Invisible by Digital Birth Registration
How a telco proved the power of connectivity by registering undocumented children in Pakistan
This article was originally…
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Diversity & Inclusion
Case study | Banco Pichicha: The Unseen Players
Ecuadorian bank Banco Pichicha promotes gender equality in football by staging a match with ‘invisible’…
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Diversity & Inclusion
Case study | Degree: Trainers For Hire
Deodorant brand launches campaign to tackle the lack of inclusivity in the fitness industry
This article was originally…
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Diversity & Inclusion
Case study | Mercado Libre: New Iconic Kisses
Online marketplace recreates iconic kisses with LGBTQ+ couples
This article was originally published in Contagious I/O…
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Diversity & Inclusion
Case study | Budweiser: Future Official Sponsors of the NWSL
Beer brand closes gender pay gap by driving the call to action in sports sponsorship
This article…
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Diversity & Inclusion
Case study | Google: Search Black-owned
Search engine introduces feature to help black-owned businesses by making them more searchable
This article was originally…
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Diversity & Inclusion
Inclusive equals results
New research shows how embracing diversity in content delivers better results. Will Gilroy from the WFA and Daren Poole from Kantar…
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Diversity & Inclusion
BRIM: Black Representation in Marketing
A new UK cross-industry initiative to improve the representation of Black people in marketing.
Create meaningful change by…
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Diversity & Inclusion
Unstereotype Alliance 'State of the Industry' report 2021
Global action platform report identifies key goals and recommendations for the marketing industry to improve diversity and…
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Diversity & Inclusion
Case study | Home Centre: A Dad's Job
UAE home retailer challenges cultural taboo by being first brand in the country to celebrate single mums in ads
This article…
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Diversity & Inclusion
One year after George Floyd
Smooth words and engagement from the ad industry still need to be translated into real action, argues Belinda Smith, CEO Americas,…
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Diversity & Inclusion
Case study | Samsung: Tallk
Consumer electronics giant launches app to help those with ALS communicate via its tablet devices
This… -
Diversity & Inclusion
Gender Bias & Inclusion in Advertising in India
A Unicef-Geena Davis Institute for Gender in Media analysis of gender representation in 1,000 most viewed advertisements in India on…
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Diversity & Inclusion
Insight & Strategy | Frida Mom: Fourth Trimester
How a women-led team created an ad that embraced truth and reflected the realities of breastfeeding and motherhood to launch a new…
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Diversity & Inclusion
Case study | Dove: Show Us. It's On Us
FMCG giant spurs brands to be more inclusive by funding diverse casting costs
This article was originally published…
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Gender equality in marketing: are we making progress fast enough?
We've asked six industry leaders to share their perspectives
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Diversity & Inclusion
54% of people don't feel culturally represented in online ads, Facebook study finds
The study includes research in partnership with the Geena Davis Institute on Gender in Media, a survey of 1,200 people, a review of…
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Diversity & Inclusion
Case study | Brahma: What you see today
Beer brand edits sexist 2009 advert to highlight its mistakes and underline its commitment to change
This article was…
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Diversity & Inclusion
Insight & Strategy | Mattel: Creatable World
Why a toy maker decided to remodel conventions with a genderless doll range
This article was originally published in…
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Diversity & Inclusion
Insight & Strategy | Doritos: The Best Gift
Why Doritos made an emotional film about sexual diversity and doubled down on inclusivity in Mexico
This article was…
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Case study | Aeromexico: Not quite all-American
Mexican airline tackles prejudice using DNA testing
This article was originally published in Contagious I/O on 28 January…
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Case study | Mastercard: True Name
Financial services company launches card to ease pain point in the LGBTQIA+ community
This article was originally published…
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Insight & Strategy: Google Creatability
How Google used the power of the web and AI to improve the accessibility of art and music
This article was originally…
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Case study | Dove: Women like us
Personal care brand partners with stock image supplier to challenge public perception of womenRead more about "Case study | Dove: Women like us"This article was originally…
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Interactive Tool: Gender equality attitudes study 2019
The results shown in this dashboard represent the findings from UN Women's "Are you ready for change?" Gender Equality…
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Power of the Black Community - From Moment to Movement
According to "The Power of the Black Community – From Moment to Movement," the 10th annual report in Nielsen's Diverse…
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Diversity & Inclusion
WFA Better Marketing Pod Ep.1: Diversity & Inclusion
David Wheldon speaks to WFA’s Global Diversity Ambassadors, Belinda Smith and Jerry Daykin
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Data & analytics
Inclusive Visual Search Guide
Getty Images has released an Inclusive Visual Search Guide to assist brands and businesses in making intentional content…
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The Global Economics of Disability 2020
This report explores the size and scope of the Disability Market and how Disability impacts the experiencs of customers and…
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Visual GPS Summer Update
New research by Getty Images shows that almost eight in ten people globally expect that companies and brands will be consistently…
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YouTube video trends: how the world is responding to the rallying cry for racial justice
Three specific ways people tuned in and raised their voices in support of anti-racism on YouTube following the killing of George…
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What YouTube ads reveal about gender bias in marketing (2019)
Study uncovers some of the problems around gender representation in YouTube advertising across different verticals
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Advertising standards and practices on non-discrimination
This report presents the results of a survey carried out in 21 markets to have a better understanding of the standards and practices…Read more about "Advertising standards and practices on non-discrimination" -
List of Certified Diverse Suppliers for Marketing/Advertising (USA)
The ANA has curated a list of certified diverse suppliers that work in our…
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Putting an end to racially-loaded terms in marketing
WFA CEO, Stephan Loerke, calls on the industry to change the narrative and to stop using terms such as 'whitelist' and 'blacklist'…
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It’s time for action
WFA CEO, Stephan Loerke, explains why our industry must address diversity and inclusion in the content it produces as well as…
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Study: Consumers demand actions from brands to fight racism and hatred
Consumers demand that brands backup statements in support of Black Lives Matter with actions. Using Suzy, a real-time market…
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Bias and Inclusion in Advertising: An analysis of 2019 Cannes Lions Work
This study examines representations of gender, race/ethnicity, LGBTQ+, disability, age, and body size in Cannes Lions ads from…
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Gender equality attitudes study
Quantifies the scale of harmful gender-based stereotypes in 10 countries, including Colombia, India, Japan, Kenya, Nigeria, The…
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LGBTQ Inclusion in Advertising and Media
The study measures the attitudes of non-LGBTQ Americans to exposure of LGBTQ people and images in the media.
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The Power of Supplier Diversity
This report covers the findings from quantitative and qualitative research conducted by the ANA in the United States. The purpose…
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Diversity & Inclusion
Webinar: The case for greater diversity and inclusion in marketing
What can brands do to step up their diversity and inclusion efforts?
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UK Advertising Needs You
A showcase for Diversity and Inclusion initiatives in the UK ad industry.
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Diversity & Inclusion
The power of diversity at a time of crisis
In times of isolation we need to prioritise diversity more than ever. WFA’s first ever diversity ambassadors, Belinda Smith,…
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Microsoft / ‘We all win’
Microsoft-owned Xbox has created a controller to meet the needs of gamers with disabilities.
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Ikea / ‘ThisAbles’
Ikea Israel developed a range of add-ons that people with disabilities can attach to their existing Ikea furniture to make it work…
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Black & Abroad / ‘Go back to Africa’
Black & Abroad, a travel brand dedicated to the modern black traveller, has hijacked the derogatory statement ‘go back to…
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Coca-Cola / ‘The phonetic can’
Coca-Cola’s ‘Share a Coke’ is one of the most famous campaigns of the 21st century. Seven years after first…
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There is no general consumer
A view by Aline Santos, Unilever EVP Global Marketing and Chief Diversity & Inclusion Officer
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Diverse coalitions create breakthrough solutions
A view by Jane Wakely, Lead CMO, Mars Incorporated
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Accelerating to equal
A view by Marc Pritchard, Chief Brand Officr, P&G
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Inclusion starts at home
WFA has compiled some practical tips for fostering a culture of inclusion across all levels of an organisation
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True equality is a work-in-progress
A view by Raja Rajamannar, WFA President and Chief Marketing and Communications Officer of Mastercard
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Unilever / ‘The Will’
At the 2019 Cannes Film Festival, Unilever partnered with 97 year-old fashion icon and businesswoman Iris Apfel to inspire everyone…
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L’Oréal / ‘The Non-Issue’
In early 2019, L’Oréal Paris partnered with British Vogue to challenge the representation of older people in the…
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Gillette / ‘First shave’
Gillette reiterates commitment to dispelling harmful gender stereotypes
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Mattel / ‘Creatable World’
Mattel launched a line of gender-inclusive dolls to enable children to express themselves freely.
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AB InBev / ‘All love is love’
Budweiser redesigns its bottles to permit Chinese customers to celebrate all forms of love
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ANZ Bank / ‘Bank in the name of love’
ANZ erects Signs of Love in Australia to celebrate LGBTQ+ festival
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Microsoft / ‘We all win’
Microsoft-owned Xbox has created a controller to meet the needs of gamers with disabilities.
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Diversity & Inclusion
A Marketer's Approach to Diversity and Inclusion
This new WFA report offers brand insights, suggestions and case studies for embracing diversity in your creative and work…
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COVID-19: Promoting positive gender roles in marketing and advertising
Key considerations for businesses developing a number of socially beneficial communications for the public in an effort to address…
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The Economic Costs of Keyword Blacklists for Online Publishers
This research highlights the economic consequences of using exclusion lists to ensure that brand advertising does not end up next to…
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It's in the bag: Black consumer's path to purchase
An analysis of African Americans' growth in purchasing power that makes the case for diversity in…
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The Unstereotype Metric
Developed for the Unstereotype Alliance, it helps measure gender portrayal in advertising
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The Black Pound Report
The research explores how black, asian and minority ethnics (BAME) are represented in society across the advertising and media…
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Let's talk about bias
How do you overcome the inherent bias that we all bring to the table? Diageo and Unilever share some views on how to get the 3Ps of…
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Media Image Landscape: Age Representation in Online Images
To get a sense of how older adults are depicted in online images, researchers reviewed a random sample of more than 1,000 online…
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How to create LGBTQ+ inclusive advertising
This guide aims to help brands bring to life a campaign in paid advertising for a general audience that includes or features LGBT+…
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Bias and inclusion in Advertising: An analysis of 2018 Cannes Lions Film Craft Ads
This study examines representations of gender, race/ethnicity, sexual orientation (LGBTQ), and ability (with a focus on people with…
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Diversity & InclusionBrand purpose
Better Marketing: Marketing can be a force for positive gender and ethnicity portrayals
Belinda J. Smith, Global Head of Media at Electronic Arts, makes the case on how marketing can change the world for the better.
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AdReaction: Getting gender right
AdReaction: Getting Gender Right delivers new insights into the role of gender in brand strategy, creative response and media…
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The Gender Equality Measure
The questions used in the Gender Equality Measure (GEM™) module, which helps business leaders make better decisions by…
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Diversity & Inclusion
Tackling gender bias in advertising: six lessons from Unstereotype Alliance member P&G
WFA webinar on progressive gender portrayals in advertising organised in partnership with UN Women
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What Women Want
Study by Kantar reports that despite an increased focus on equality, major brands are still not effectively acknowledging…
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Depictions, perceptions and harm (2018)
An evidence-based case for for stronger regulation of ads that feature stereotypical gender roles or characteristics which might be…
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Diversity & Inclusion
WFA talks Better Marketing: Gender and diversity
At Cannes Lions 2018, global CMOs shared their views on gender and diversity in marketing: Syl Saller and Grainne Wafer (Diageo),…
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The case for unstereotyping ads
The industry needs to move with the times in terms of gender portrayal. And it is not just a 'nice to have'.
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REI / The Level Playing Field
Outdoor retailer REI seeks to advance gender equality with series of long-term pledges
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SK-II / Marriage market takeover
Cosmetics brand SK-II creates online film to empower and celebrate single women in China
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Godiva / One for me, none for you
Confectionery brand Godiva calls for an end to the Japanese custom of giving ‘obligation chocolates’ to colleagues on…
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Semcon / Re-search
Browser extension Semcon combats gender stereotypes in online search results
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Lululemon / Modern menswear
Canadian yoga apparel brand Lululemon reaches out to men with stereotype-busting ad campaign
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Ariel / Dads #sharetheload
How detergent brand Ariel increased sales in India by 76% by encouraging progressive gender roles
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Axe / Scent of a man
How Axe reinvented itself in order to appeal to the modern man
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Diversity & InclusionBrand purpose
A guide to progressive gender portrayals in advertising
At the Cannes Lions Festival 2017, UN Women and a number of leading voices in the marketing and advertising industry including WFA,…
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Kenzo / My Mutant Brain
Luxury brand Kenzo creates a cinematic short film to promote its latest fragrance, sets new standard for beauty advertising
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Elastic Generation: The Female Edit
Report exploring the lifestyles and attitudes of British women aged between 53 and 72.
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The Consumer Content Report: Influence in the Digital Age
Stackla surveyed 2,000 adults in the US, UK and Australia, examining the content being created and shared online, and what…
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