D&I in communications

Our top picks

All entries

  1.    Case study | Aeromexico: Not quite all-American

    Case study | Aeromexico: Not quite all-American

    Mexican airline tackles prejudice using DNA testing

    This article was originally published in Contagious I/O on 28 January…

    Read more about "Case study | Aeromexico: Not quite all-American"
  2.    Case study | Mastercard: True Name

    Case study | Mastercard: True Name

    Financial services company launches card to ease pain point in the LGBTQIA+ community

    This article was originally published…

    Read more about "Case study | Mastercard: True Name"
  3.    Insight & Strategy: Google Creatability

    Insight & Strategy: Google Creatability

    How Google used the power of the web and AI to improve the accessibility of art and music

    This article was originally…

    Read more about "Insight & Strategy: Google Creatability"
  4.    Case study | Dove: Women like us

    Case study | Dove: Women like us

    Personal care brand partners with stock image supplier to challenge public perception of women

    This article was originally…

    Read more about "Case study | Dove: Women like us"
  5.    Interactive Tool: Gender equality attitudes study 2019

    Interactive Tool: Gender equality attitudes study 2019

    The results shown in this dashboard represent the findings from UN Women's "Are you ready for change?" Gender Equality…

    Read more about "Interactive Tool: Gender equality attitudes study 2019"
  6.    Power of the Black Community - From Moment to Movement

    Power of the Black Community - From Moment to Movement

    According to "The Power of the Black Community – From Moment to Movement," the 10th annual report in Nielsen's Diverse…

    Read more about "Power of the Black Community - From Moment to Movement"
  7.    WFA Better Marketing Pod Ep.1: Diversity & Inclusion
    Diversity & Inclusion

    WFA Better Marketing Pod Ep.1: Diversity & Inclusion

    David Wheldon speaks to WFA’s Global Diversity Ambassadors, Belinda Smith and Jerry Daykin

    Read more about "WFA Better Marketing Pod Ep.1: Diversity & Inclusion"
  8.    Inclusive Visual Search Guide
    Data & analytics

    Inclusive Visual Search Guide

    Getty Images has released an Inclusive Visual Search Guide to assist brands and businesses in making intentional content…

    Read more about "Inclusive Visual Search Guide"
  9.    The Global Economics of Disability 2020

    The Global Economics of Disability 2020

    This report explores the size and scope of the Disability Market and how Disability impacts the experiencs of customers and…

    Read more about "The Global Economics of Disability 2020"
  10.    Visual GPS Summer Update

    Visual GPS Summer Update

    New research by Getty Images shows that almost eight in ten people globally expect that companies and brands will be consistently…

    Read more about "Visual GPS Summer Update"
  11.    YouTube video trends: how the world is responding to the rallying cry for racial justice

    YouTube video trends: how the world is responding to the rallying cry for racial justice

    Three specific ways people tuned in and raised their voices in support of anti-racism on YouTube following the killing of George…

    Read more about "YouTube video trends: how the world is responding to the rallying cry for racial justice"
  12.    Advertising standards and practices on non-discrimination

    Advertising standards and practices on non-discrimination

    This report presents the results of a survey carried out in 21 markets to have a better understanding of the standards and practices…
    Read more about "Advertising standards and practices on non-discrimination"
  13.    List of Certified Diverse Suppliers for Marketing/Advertising (USA)

    List of Certified Diverse Suppliers for Marketing/Advertising (USA)

    The ANA has curated a list of certified diverse suppliers that work in our…

    Read more about "List of Certified Diverse Suppliers for Marketing/Advertising (USA)"
  14.    Putting an end to racially-loaded terms in marketing
    Diversity & Inclusion

    Putting an end to racially-loaded terms in marketing

    WFA CEO, Stephan Loerke, calls on the industry to change the narrative and to stop using terms such as 'whitelist' and 'blacklist'…

    Read more about "Putting an end to racially-loaded terms in marketing"
  15.    It’s time for action
    Diversity & Inclusion

    It’s time for action

    WFA CEO, Stephan Loerke, explains why our industry must address diversity and inclusion in the content it produces as well as…

    Read more about "It’s time for action"
  16.    Study: Consumers demand actions from brands to fight racism and hatred

    Study: Consumers demand actions from brands to fight racism and hatred

    Consumers demand that brands backup statements in support of Black Lives Matter with actions. Using Suzy, a real-time market…

    Read more about "Study: Consumers demand actions from brands to fight racism and hatred"
  17.    Bias and Inclusion in Advertising: An analysis of 2019 Cannes Lions Work

    Bias and Inclusion in Advertising: An analysis of 2019 Cannes Lions Work

    This study examines representations of gender, race/ethnicity, LGBTQ+, disability, age, and body size in Cannes Lions ads from…

    Read more about "Bias and Inclusion in Advertising: An analysis of 2019 Cannes Lions Work"
  18.    Gender equality attitudes study

    Gender equality attitudes study

    Quantifies the scale of harmful gender-based stereotypes in 10 countries, including Colombia, India, Japan, Kenya, Nigeria, The…

    Read more about "Gender equality attitudes study"
  19.    LGBTQ Inclusion in Advertising and Media

    LGBTQ Inclusion in Advertising and Media

    The study measures the attitudes of non-LGBTQ Americans to exposure of LGBTQ people and images in the media. 

    Read more about "LGBTQ Inclusion in Advertising and Media"
  20.    The Power of Supplier Diversity

    The Power of Supplier Diversity

    This report covers the findings from quantitative and qualitative research conducted by the ANA in the United States. The purpose…

    Read more about "The Power of Supplier Diversity"
  21.    Webinar: The case for greater diversity and inclusion in marketing
    Diversity & Inclusion

    Webinar: The case for greater diversity and inclusion in marketing

    What can brands do to step up their diversity and inclusion efforts?

    Read more about "Webinar: The case for greater diversity and inclusion in marketing"
  22.    UK Advertising Needs You

    UK Advertising Needs You

    A showcase for Diversity and Inclusion initiatives in the UK ad industry.

    Read more about "UK Advertising Needs You"
  23.    The power of diversity at a time of crisis
    Diversity & Inclusion

    The power of diversity at a time of crisis

    In times of isolation we need to prioritise diversity more than ever. WFA’s first ever diversity ambassadors, Belinda Smith,…

    Read more about "The power of diversity at a time of crisis"
  24.    Microsoft / ‘We all win’

    Microsoft / ‘We all win’

    Microsoft-owned Xbox has created a controller to meet the needs of gamers with disabilities.

    Read more about "Microsoft / ‘We all win’"
  25.    Ikea / ‘ThisAbles’

    Ikea / ‘ThisAbles’

    Ikea Israel developed a range of add-ons that people with disabilities can attach to their existing Ikea furniture to make it work…

    Read more about "Ikea / ‘ThisAbles’"
  26.    Black & Abroad / ‘Go back to Africa’

    Black & Abroad / ‘Go back to Africa’

    Black & Abroad, a travel brand dedicated to the modern black traveller, has hijacked the derogatory statement ‘go back to…

    Read more about "Black & Abroad / ‘Go back to Africa’"
  27.    Coca-Cola / ‘The phonetic can’

    Coca-Cola / ‘The phonetic can’

    Coca-Cola’s ‘Share a Coke’ is one of the most famous campaigns of the 21st century. Seven years after first…

    Read more about "Coca-Cola / ‘The phonetic can’"
  28.    There is no general consumer

    There is no general consumer

    A view by Aline Santos, Unilever EVP Global Marketing and Chief Diversity & Inclusion Officer

    Read more about "There is no general consumer"
  29.    Diverse coalitions create breakthrough solutions

    Diverse coalitions create breakthrough solutions

    A view by Jane Wakely, Lead CMO, Mars Incorporated

    Read more about "Diverse coalitions create breakthrough solutions"
  30.    Accelerating to equal

    Accelerating to equal

    A view by Marc Pritchard, Chief Brand Officr, P&G

    Read more about "Accelerating to equal"
  31.    Inclusion starts at home

    Inclusion starts at home

    WFA has compiled some practical tips for fostering a culture of inclusion across all levels of an organisation

    Read more about "Inclusion starts at home"
  32.    True equality is a work-in-progress

    True equality is a work-in-progress

    A view by Raja Rajamannar, WFA President and Chief Marketing and Communications Officer of Mastercard

    Read more about "True equality is a work-in-progress"
  33.    Unilever / ‘The Will’

    Unilever / ‘The Will’

    At the 2019 Cannes Film Festival, Unilever partnered with 97 year-old fashion icon and businesswoman Iris Apfel to inspire everyone…

    Read more about "Unilever / ‘The Will’"
  34.    L’Oréal / ‘The Non-Issue’

    L’Oréal / ‘The Non-Issue’

    In early 2019, L’Oréal Paris partnered with British Vogue to challenge the representation of older people in the…

    Read more about "L’Oréal / ‘The Non-Issue’"
  35.    Gillette / ‘First shave’

    Gillette / ‘First shave’

    Gillette reiterates commitment to dispelling harmful gender stereotypes

    Read more about "Gillette / ‘First shave’"
  36.    Mattel / ‘Creatable World’

    Mattel / ‘Creatable World’

    Mattel launched a line of gender-inclusive dolls to enable children to express themselves freely.

    Read more about "Mattel / ‘Creatable World’"
  37.    AB InBev / ‘All love is love’

    AB InBev / ‘All love is love’

    Budweiser redesigns its bottles to permit Chinese customers to celebrate all forms of love

    Read more about "AB InBev / ‘All love is love’"
  38.    ANZ Bank / ‘Bank in the name of love’

    ANZ Bank / ‘Bank in the name of love’

    ANZ erects Signs of Love in Australia to celebrate LGBTQ+ festival

    Read more about "ANZ Bank / ‘Bank in the name of love’"
  39.    Microsoft / ‘We all win’

    Microsoft / ‘We all win’

    Microsoft-owned Xbox has created a controller to meet the needs of gamers with disabilities.

    Read more about "Microsoft / ‘We all win’"
  40.    A Marketer's Approach to Diversity and Inclusion
    Diversity & Inclusion

    A Marketer's Approach to Diversity and Inclusion

    This new WFA report offers brand insights, suggestions and case studies for embracing diversity in your creative and work…

    Read more about "A Marketer's Approach to Diversity and Inclusion"
  41.    COVID-19: Promoting positive gender roles in marketing and advertising

    COVID-19: Promoting positive gender roles in marketing and advertising

    Key considerations for businesses developing a number of socially beneficial communications for the public in an effort to address…

    Read more about "COVID-19: Promoting positive gender roles in marketing and advertising"
  42.    The Economic Costs of Keyword Blacklists for Online Publishers

    The Economic Costs of Keyword Blacklists for Online Publishers

    This research highlights the economic consequences of using exclusion lists to ensure that brand advertising does not end up next to…

    Read more about "The Economic Costs of Keyword Blacklists for Online Publishers"
  43.    It's in the bag: Black consumer's path to purchase

    It's in the bag: Black consumer's path to purchase

    An analysis of African Americans' growth in purchasing power that makes the case for diversity in…

    Read more about "It's in the bag: Black consumer's path to purchase"
  44.    The Unstereotype Metric

    The Unstereotype Metric

    Developed for the Unstereotype Alliance, it helps measure gender portrayal in advertising

    Read more about "The Unstereotype Metric"
  45.    The Black Pound Report

    The Black Pound Report

    The research explores how black, asian and minority ethnics (BAME) are represented in society across the advertising and media…

    Read more about "The Black Pound Report"
  46.    Let's talk about bias
    Diversity & Inclusion

    Let's talk about bias

    How do you overcome the inherent bias that we all bring to the table? Diageo and Unilever share some views on how to get the 3Ps of…

    Read more about "Let's talk about bias"
  47.    Media Image Landscape: Age Representation in Online Images

    Media Image Landscape: Age Representation in Online Images

    To get a sense of how older adults are depicted in online images, researchers reviewed a random sample of more than 1,000 online…

    Read more about "Media Image Landscape: Age Representation in Online Images"
  48.    How to create LGBTQ+ inclusive advertising

    How to create LGBTQ+ inclusive advertising

    This guide aims to help brands bring to life a campaign in paid advertising for a general audience that includes or features LGBT+…

    Read more about "How to create LGBTQ+ inclusive advertising"
  49.    Bias and inclusion in Advertising: An analysis of 2018 Cannes Lions Film Craft Ads

    Bias and inclusion in Advertising: An analysis of 2018 Cannes Lions Film Craft Ads

    This study examines representations of gender, race/ethnicity, sexual orientation (LGBTQ), and ability (with a focus on people with…

    Read more about "Bias and inclusion in Advertising: An analysis of 2018 Cannes Lions Film Craft Ads"
  50.    Better Marketing: Marketing can be a force for positive gender and ethnicity portrayals
    Diversity & InclusionBrand purpose

    Better Marketing: Marketing can be a force for positive gender and ethnicity portrayals

    Belinda J. Smith, Global Head of Media at Electronic Arts, makes the case on how marketing can change the world for the better.

    Read more about "Better Marketing: Marketing can be a force for positive gender and ethnicity portrayals"
  51.    AdReaction: Getting gender right

    AdReaction: Getting gender right

    AdReaction: Getting Gender Right delivers new insights into the role of gender in brand strategy, creative response and media…

    Read more about "AdReaction: Getting gender right"
  52.    The Gender Equality Measure

    The Gender Equality Measure

    The questions used in the Gender Equality Measure (GEM™) module, which helps business leaders make better decisions by…

    Read more about "The Gender Equality Measure"
  53.    Tackling gender bias in advertising: six lessons from Unstereotype Alliance member P&G
    Diversity & Inclusion

    Tackling gender bias in advertising: six lessons from Unstereotype Alliance member P&G

    WFA webinar on progressive gender portrayals in advertising organised in partnership with UN Women

    Read more about "Tackling gender bias in advertising: six lessons from Unstereotype Alliance member P&G"
  54.    What Women Want

    What Women Want

    Study by Kantar reports that despite an increased focus on equality, major brands are still not effectively acknowledging…

    Read more about "What Women Want"
  55.    Depictions, perceptions and harm (2018)

    Depictions, perceptions and harm (2018)

    An evidence-based case for for stronger regulation of ads that feature stereotypical gender roles or characteristics which might be…

    Read more about "Depictions, perceptions and harm (2018)"
  56.    WFA talks Better Marketing: Gender and diversity
    Diversity & Inclusion

    WFA talks Better Marketing: Gender and diversity

    At Cannes Lions 2018, global CMOs shared their views on gender and diversity in marketing: Syl Saller and Grainne Wafer (Diageo),…

    Read more about "WFA talks Better Marketing: Gender and diversity"
  57.    The case for unstereotyping ads
    Diversity & Inclusion

    The case for unstereotyping ads

    The industry needs to move with the times in terms of gender portrayal. And it is not just a 'nice to have'.

    Read more about "The case for unstereotyping ads"
  58.    Godiva / One for me, none for you

    Godiva / One for me, none for you

    Confectionery brand Godiva calls for an end to the Japanese custom of giving ‘obligation chocolates’ to colleagues on…

    Read more about "Godiva / One for me, none for you"
  59.    Semcon / Re-search

    Semcon / Re-search

    Browser extension Semcon combats gender stereotypes in online search results

    Read more about "Semcon / Re-search"
  60.    Lululemon / Modern menswear

    Lululemon / Modern menswear

    Canadian yoga apparel brand Lululemon reaches out to men with stereotype-busting ad campaign

    Read more about "Lululemon / Modern menswear"
  61.    Ariel / Dads #sharetheload

    Ariel / Dads #sharetheload

    How detergent brand Ariel increased sales in India by 76% by encouraging progressive gender roles

    Read more about "Ariel / Dads #sharetheload"
  62.    Axe / Scent of a man

    Axe / Scent of a man

    How Axe reinvented itself in order to appeal to the modern man

    Read more about "Axe / Scent of a man"
  63.    A guide to progressive gender portrayals in advertising
    Diversity & InclusionBrand purpose

    A guide to progressive gender portrayals in advertising

    At the Cannes Lions Festival 2017, UN Women and a number of leading voices in the marketing and advertising industry including WFA,…

    Read more about "A guide to progressive gender portrayals in advertising"
  64.    Kenzo / My Mutant Brain

    Kenzo / My Mutant Brain

    Luxury brand Kenzo creates a cinematic short film to promote its latest fragrance, sets new standard for beauty advertising

    Read more about "Kenzo / My Mutant Brain"
  65.    REI / The Level Playing Field

    REI / The Level Playing Field

    Outdoor retailer REI seeks to advance gender equality with series of long-term pledges

    Read more about "REI / The Level Playing Field"
  66.    SK-II / Marriage market takeover

    SK-II / Marriage market takeover

    Cosmetics brand SK-II creates online film to empower and celebrate single women in China

    Read more about "SK-II / Marriage market takeover"
  67.    Elastic Generation: The Female Edit

    Elastic Generation: The Female Edit

    Report exploring the lifestyles and attitudes of British women aged between 53 and 72.

    Read more about "Elastic Generation: The Female Edit"
  68.    The Consumer Content Report: Influence in the Digital Age

    The Consumer Content Report: Influence in the Digital Age

    Stackla surveyed 2,000 adults in the US, UK and Australia, examining the content being created and shared online, and what…

    Read more about "The Consumer Content Report: Influence in the Digital Age"
  69.    Gender Bias in Advertising: Research, Trends and New Visual Language

    Gender Bias in Advertising: Research, Trends and New Visual Language

    In 2017, discussions around gender and media have reached a fever pitch. We’ve seen movements for gender equality in…

    Read more about "Gender Bias in Advertising: Research, Trends and New Visual Language"
  70.    Understanding Transgender Inclusivity in Advertising

    Understanding Transgender Inclusivity in Advertising

    This report explores American consumers’ feelings towards ads featuring transgender people, and contains the results of a…

    Read more about "Understanding Transgender Inclusivity in Advertising"

Join the community!

Click here if you want to stay in touch and participate in WFA's diversity and inclusion work.

Join now