D&I Resource Hub
All entries
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AI (Artificial Intelligence)
Knowledge Spotlight: 2024 Media trends in Asia Pacific
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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Diversity & Inclusion
System1: ‘Does LGBT+ Visibility Matter?’ research
The creative effectiveness platform published a new study into the effectiveness and impact of LGBT+ visibility.
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InfluencersCreativityInfluencersAI
Key trends from Cannes jurors and commentators
Cannes Lions jurors and commentators share their views on this year's edition of the festival.
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Scared to speak up about DEI or sustainability in the current environment? Don’t be: fortune favours the bold
I’ve fumbled two big opportunities to get rich quick. The first was when I wrote a feature for the Guardian about Bitcoin when…
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Marketing technologyMarketing technologyConsumer insightMarketing technology
Inclusion is the future for brand growth
Keen to avoid the gaze of the manufactured outrage machine, marketers have been timid about investing in Diversity, Equity and…
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Digital policyCreativityAI
In case you missed it… Powerful WFA content from Q2: from AI to DEI, Halo and Positive Marketing
The WFA team is constantly working with members to share best practice and smart ways for marketing to make a bigger…
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Diversity & Inclusion
Geena Davis Institute: ‘The Power of Portrayal’ report
The Geena Davis Institute published a new report during Cannes Lions 2024 which looked at on-screen representation in Cannes Lions…
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Diversity & Inclusion
EACA: ‘Creative Equality in Advertising 2024’ report
The European Association of Communications Agencies published a new report during Cannes Lions 2024 which looks at gender inequality…
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Diversity & Inclusion
Unstereotype Alliance: ‘Inclusion = Income - The Business Case for Progressive Marketing' study
The industry-led coalition convened by UN Women published a new study during Cannes Lions 2024 which looks at how consistent and…
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“Stay the course on DEI and sustainability.” WFA CEO appeals to the industry ahead of Cannes
Something is happening in our industry that is deeply worrying. Many companies are taking a step back from their public positions on…
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Diversity & Inclusion
Survey: DEI in Content Production
WFA member survey exploring company maturity and practices related to DEI in content production.
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Diversity & Inclusion
Case study | Reckitt: Cultivating Safety & Belonging on Set – Talent Charter & Survey for Production
This case study was originally published in the WFA DEI in Content Production guide (June…
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Diversity & Inclusion
Case study | Dove (Unilever): 20 years on – Dove and the future of Real Beauty
This case study was originally published in the WFA DEI in Content Production guide (June…
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Diversity & Inclusion
Case study | Nexium (Brand Advance Group for Haleon): Enjoy the special moments in life
This case study was originally published in the WFA DEI in Content Production guide (June…
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Diversity & Inclusion
Case study | Smirnoff (Diageo): We Do We
This case study was originally published in the WFA DEI in Content Production guide (June…
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Diversity & Inclusion
Case study | Vanish (Reckitt): Me, My Autism and I
This case study was originally published in the WFA DEI in Content Production guide (June…
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Diversity & Inclusion
Case study | Unilever: Inclusive Set Commitment & Inclusive Production Toolkit
This case study was originally published in the WFA DEI in Content Production guide (June…
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Diversity & Inclusion
The Good Insight: study on how DEI drives higher Glassdoor scores
The UK data consultancy presented a new study at Creative Equals’ 2024 RISE conference which looked at how DEI is a…
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CreativityMarketing technologyAIMarketing technologyMarketing technology
CMO, the impossible job?
Marketers at this year’s Global Marketer Week responded to the challenge that being CMO had turned into an impossible…
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CreativityMarketing technologyAIBrand purposeBrand reputationDigital transformationMarketing technologyMarketing technology
How to build better brands?
CMOs at Global Marketer Week provide key pointers on what will help build stronger, more resilient brands.
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Marketing technologyMarketing technologyData-driven marketingMarketing effectivenessMarketing technology
WFA Global Marketer Week 2024 | Dr. Marcus Collins: ‘Cultural Catalyst'
Few external forces are more influential to human behaviour than culture, which makes cracking the culture…
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Marketing technologyMarketing technologyData-driven marketingMarketing effectivenessMarketing technology
WFA Global Marketer Week 2024 | Jonathan Adashek: ‘Putting Your Trust in AI?'
40% of companies have not yet deployed AI, underscoring a dramatic gap between hype and use. 2024 will be the…
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Marketing technologyMarketing technologyData-driven marketingMarketing effectivenessMarketing technology
WFA Global Marketer Week 2024 | Stephan Loerke: ‘A Shared Global Agenda'
Uncertainty and volatility are on the rise, whilst globalization is perceived to be in retreat. Yet…
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Marketing technologyMarketing technologyData-driven marketingMarketing effectivenessMarketing technology
WFA Global Marketer Week 2024 | The Better Marketing Debate: ‘CMO, The Impossible Job?'
The CMO brief has never been so complex. Against a backdrop of polarised politics, a 24/7 newsreel and…
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Facing the Firestorm
How can brands be resilient in polarised times? Sebastian Parker and Ishani Rege from Creative Equals, WFA's strategic partner for…
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Diversity & Inclusion
UN Women x Vodafone Foundation: ‘Small Steps, Big Difference’ report
UN Women, with the support of Vodafone Foundation, published a new study into FTSE 100 companies’ support for employees…
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Diversity & Inclusion
Unstereotype Alliance: ‘State of the Industry' report 2023
The industry-led coalition convened by UN Women published the third iteration of its report examining the progress of DEI across the…
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Diversity & Inclusion
Six WFA partner predictions for 2024
Six of WFA's strategic partners of WFA share their global marketing predictions for 2024.
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Diversity & Inclusion
Are advertisers growing up and slowly embracing aging?
Have you heard of Bryan Johnson? He’s the tech entrepreneur who made international headlines because he spends millions of…
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Diversity & InclusionAI
Will AI boost DEI efforts in advertising or destroy them?
Several years ago, I launched a website called rentaminority.com where — clue is in the name — you could quickly and…
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Diversity & Inclusion
Key trends from Cannes jurors and commentators
Cannes Lions jurors and commentators share their views on this year's edition of the festival.
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Ad fraud & verificationAudience measurementBrand safetyMedia governanceMedia transparencyProgrammaticDigital policyBrand safetyMedia measurementValue of advertisingDiversity & InclusionOrganisation & structure
Media Forum Overview - Global Marketer Week Istanbul 2023
Meeting overview and agenda from WFA’s Global Marketer Week Media Forum on the 26th of April 2023.
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Media governanceProgrammaticDiversity & InclusionCreativityMarketing technologyBrand purposeMarketing technologyMedia transformationMarketing technology
My five takeaways from Cannes 2023
This year’s Cannes Lions had a real buzz about it. Clients seemed re-energised by the reprioritisation of creative…
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Unilever: Unstereotype influencer brand content
Unilever launched at Cannes Lions 2023 an open-source guide for brands and influencers designed to eliminate stereotypes from…
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Diversity & Inclusion
Unstereotype Alliance: ‘Say Nothing, Change Nothing’ campaign
The industry-led coalition convened by UN Women launched "Say Nothing, Change Nothing" at Cannes Lions 2023, a global campaign to…
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GLAAD: Advertising Visibility Index
GLAAD launched at Cannes Lions 2023 a new report and scorecard looking at inclusivity and diverse visibility in marketing and…
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“We all benefit when organisations treat everyone equally”
WFA's Diversity Ambassadors Jerry Daykin (Beam Suntory), Daniela Tabarracci (The Walt Disney Company), Efrain Ayala (Reckitt) and…
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Diversity & Inclusion
This Pride month, brands have an important choice to make
What happens if you put 20,000 lesbians in a desert and give them a lot of alcohol and a large swimming pool? There are plenty of…
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Diversity & Inclusion
WFA Global Marketer Week '23 | Cristina Diezhandino & Ali Hanan: Progressive pathways to growth
WFA's Global Marketer of the Year, Cristina Diezhandino, is joined on stage by Ali Hanan of Creative Equals, who has helped Diageo…
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Marketing operations
Spotlight: Turning D&I into an Accountable Media Metric
D&I Media programmes are becoming more prevalent on the client-side and are a continuously growing priority for advertisers to…
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Diversity & Inclusion
All you need to know about the Global DEI Census 2023
The Global DEI Census 2023 – which will investigate the state of diversity, equity and inclusion in the marketing industry…
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Diversity & Inclusion
Making the numbers count
Talent is the lifeblood of marketing. Brands need to meet their needs for a better lived experience if they want to attract and…
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Diversity & Inclusion
WFA names new Global Diversity Ambassadors
Marketers from Reckitt, Estée Lauder and The Walt Disney Company join founding Ambassador Jerry Daykin to help steer…
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Audience measurementBrand safetyMedia governanceBrand safetyDiversity & Inclusion
WFA Forum: Media Forum Overview - 7th December 2022 - Developing a Successful ESG Strategy (with a D&I Focus)
Meeting overview and presentations from WFA’s Remote Media Forum on the 7th of December 2022
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Diversity & Inclusion
Putting wages on an equal footing
Knowing that you are paid fairly is a critical part of the inclusion equation, says Michele Prota, Global Chief Talent Officer at…
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Diversity & InclusionConsumer insightData & analytics
Consumer Insights needs an inclusive approach too
Consumers come in all shapes and sizes, so brands need to ensure they are getting insights from everyone. Corrine Moy, Council…
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Marketing technologyMarketing technologyOrganisation & structureConsumer insightData-driven marketingMarketing effectivenessMarketing technology
Media Forum Meeting Overview (20th October 2022)
Meeting overview and presentations from WFA’s Media Forum on the 20th October 2022
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Diversity & Inclusion
Don’t be disingenuous on inclusion: brands must ensure behaviour and messaging align
Nathalie Lam, Philips Global Head of Sponsorship and Marketing Transformation Lead, explains how Philips wants its creative content…
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Diversity & Inclusion
Inclusive marketing is just better marketing
Inclusive marketing isn’t just a sideline or a charity project, it’s just better marketing, says Jerry Daykin,…
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Brand safetyBrand safetySelf-regulationDiversity & InclusionAgency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingAgency rostersData collection & privacy
Media Forum Meeting Overview (New York 22nd September 2022) – Media Responsibility and Agencies, Talent & Pitching
Meeting overview and presentations from WFA’s Media Forum on the 22nd September 2022
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Diversity & Inclusion
Inclusive Marketing - Why representation matters to your customers and your brand
A WFA session around how to embed true representation across the entire marketing process
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Consumer insight
Spotlight: How do you translate happiness into brand success?
Current and future events, like the global pandemic and ongoing unrest in Ukraine, may change how consumers define happiness. That's…
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Diversity & Inclusion
Spotlight: Consumer insights through a diversity and inclusion lens
Ensuring that a brand’s marketing communications is representative and inclusive of diverse audiences is an essential…
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Diversity & Inclusion
Insight & Strategy | Ford: Very Gay Raptor
How a car brand stood up against discrimination on social media and earned 184 million impressions in the process.
This…
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Case study | Motor Neurone Disease New Zealand: David’s Unusables
Non-profit hijacks online auction platform to educate about the effects of Motor Neurone Disease.
This article was…
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Diversity & Inclusion
Case study | FELGTB: #RealVoicesOfPride
Non-profit leverages lip sync feature on TikTok to give oppressed members of the LGBTQ+ community a voice
This article was…
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Diversity & Inclusion
Insight & Strategy | WeCapital: Data Tienda
How a financial institution played on a cultural insight to rebuild the credit histories and promote the financial inclusion of…
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Brand safetyChannelsBrand safetySelf-regulation
Benchmark: Tracking media in-feed on social platforms
WFA member benchmark on what steps advertisers have taken to address in-feed brand safety issues across social platforms
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Brand safetyDigital policyBrand safetyDiversity & InclusionData collection & privacy
WFA Better Marketing Pod Ep 18: Cannes Special with Rupen Desai
WFA podcast host, David Wheldon, speaks with Rupen Desai, Global Chief Marketing Officer at Dole Sunshine Company, about brands…
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Brand safetyDigital policyBrand safetyDiversity & InclusionData collection & privacy
WFA Better Marketing Pod Ep 17: Cannes Special with Matt Brittin
WFA podcast host, David Wheldon, speaks with Matt Brittin, EMEA President at Google, about about brand safety, more inclusive…
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Diversity & Inclusion
Case study | Cox Communications: Project Convey
Cable provider creates video chat system to help individuals with autism interpret emotions.
This article was originally…
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Diversity & Inclusion
Insight & Strategy | Spark: Beyond Binary Code
Why a telecommunications provider created a resource for those who identify beyond binary gender labels in a bid to improve people's…
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Diversity & Inclusion
Case study | Dell & Intel: I Will Always Be Me
Global tech companies Dell and Intel collaborate to help MND patients preserve their voice.
This article was originally…
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Diversity & Inclusion
Case study | Lacoste: The Théo Curin Collection
Fashion label Lacoste teams up with disabled athlete to create adaptable clothing collection
This article was originally…
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ChannelsMarketing effectiveness
Benchmark: Purchase funnel media investment allocation for fast moving CPGs
A WFA member reached out with a view of trying to establish some benchmarks for the % of media investment that goes into each stage…
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Beyond reverse mentoring: avoiding age-bias in recruitment
The creative marketing agency RAPP mentorship program to help bridge the gaps between older and younger generations.
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Getting support to overcome ageism in the workplace
Greys Matter was established to support businesses in their journey to become fully Inclusive and Fair.
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Raising awareness and understanding on menopause
Diageo has launched its first ever global Menopause Guidelines ‘Thriving Through Menopause’.
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Creating frameworks to encourage taking care of mental health
Developed by the Barclays Legal Function in partnership with two law firms, the Mindful Business Charter is the first time that an…
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Providing tools for employees’ mental health
EY’s “Better You” program in the US is designed to support the physical, financial, social, and emotional needs of…
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Addressing the stigma around mental health
In 2021, Publicis Groupe rebranded Personal Leave as Wellbeing Leave, in recognition that when people get sick, it can be for…
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Empowering people to be LGBTQ+ allies and role models
Reach out to LGBTQ+ industry advocacy organisations, such as GLAAD (USA) and Outvertising (UK), which offer employer resources and…
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Creating programmes dedicated to specific ethnic minorities
Sodexo Canada has been recognized by the Canadian Council for Aboriginal Business (CCAB) as a certified Progressive Aboriginal…
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Educating all on racial inequity and bias
Walmart US works with the Racial Equity Institute (REI) to offer training that examines the history of race in America as well as…
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Supporting back-to-work ‘returners’
The Diageo-supported #CreativeComeback programme sets the standard for global talent regeneration.
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Challenging the stigma around disability
Barclay’s This is Me initiative challenges the stigma around disability and mental health in the…
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Setting goals and targets on Disability Inclusion
Over 15% of the global population live with a disability, but they are still the largest under-represented group in the world. To…
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Supporting employees balance work and life responsibilities
Kellogg’s Work + Family Hub provides a one-stop-shop to help support employees balance work and life responsibilities,…
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Adopting policies that benefit all caregivers
Companies should think of adopting policies that benefit parents and employees providing care to aging or sick relatives alike.
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Making DEI a top area of focus
To stand any chance of fighting inequality through inclusive business and branding, we need leaders who will drive ED&I…
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Setting up country-specific ERGs
It's challenging and isolating to be the 'only person like you' in a company, and Employees Resource Groups can provide invaluable…
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Diversity & Inclusion
Remembering George Floyd and our promises
On the two-year anniversary of the killing of George Floyd, WFA Global Diversity Ambassador, Belinda Smith, reflects on whether the…
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Diversity & Inclusion
Case study | L'Oréal: Transformation
Haircare brand L'Oréal creates safe spaces for transgender community in Puerto Rico through network of salons.
This…
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Diversity & Inclusion
Case study | Libresse: Vulva Kebaya
Femcare brand stitches vaginas onto traditional Malaysian blouses to draw attention to taboos surrounding the female…
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Diversity & Inclusion
Case study | Xbox: Therapeutic Play
Games console manufacturer promotes hospital gaming initiative through a documentary that connects two people with the same rare…
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Diversity & Inclusion
Case study | Pilsen Callao: E-nterpreters
Peruvian beer brand develops gaming tool to convert voice calls into sign language to ensure deaf and hard of hearing players…
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Marketing operationsOrganisation & structure
CMO Forum meeting overview (April 2022)
Overview of the CMO Forum held remotely on April 6, 2022.
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Audience measurementBrand safetyMedia transparencyBrand safetyMedia measurementValue of advertisingDiversity & InclusionMarketing effectiveness
Global Marketer Week (Athens): Media Forum meeting overview (April 2022) - Responsible Media & Media Measurement
Meeting overview and presentations from WFA’s Media Forum during Global Marketer Week in Athens on 6th April 2022
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Diversity & Inclusion
Survey finds poor mental health among industry workers
NABS, a UK wellbeing charity for the advertising an media industry, presented the results of a survey that highlights the worrying…
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Diversity & InclusionMarketing capabilities
Using media to drive positive impact
Claire McAlpine and Helen Brain, Joint Heads of MediaCom UK’s Social Change Hub, reveal how they are working with clients to…
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World Economic Forum new benchmark on diversity and inclusion in media and entertainment
The report shows how audiences demand more of the media and entertainment industry in terms of diversity, equity and inclusion…
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Case Study | Canesten: Vagina Academy
Bayer’s intimate healthcare brand Canesten addresses its Brazialian audience by creating Vagina Accademy, an ongoing…
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Insight & Strategy: Don’t Ever Leave Me
Why Lacta, Greece’s top chocolate brand, subverted its messaging around love to deliver a domestic violence awareness campaign…
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Diversity & Inclusion
Insight & Strategy: Real Birth Announcements
Why Frida Mom launched in the UK by exposing the truth behind childbirth and postpartum care with a bold and provocative integrated…
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Insight & Strategy: #TheMassiveOvershare and #LoveBeatsLikes
How Maltesers sparked conversation and united women through laughter to destigmatise maternal mental health
This article was…
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Diversity & Inclusion
Diversity: From Agency to Ads
R3 study reveals how marketers and agencies can best frame diversity and inclusion in a Southeast Asian context.
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Diversity & Inclusion
Webinar: Diversity & Representation - Ensuring media & advertising supports inclusion
Deep dive on diversity & representation in media, following the launch of a new WFA guide to addressing DEI issues in the media…
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Diversity & Inclusion
New guide addressing Diversity & Inclusion in brand safety
The guide has been developed by the European Association of Communication Agencies (EACA)
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Diversity & Inclusion
Launch event: Diversity and Inclusion in Marketing Trends Report
Launch session of the WFA trends report highlighting the current state of diversity and inclusion in the marketing industry.
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Diversity & Inclusion
WFA publishes final DEI Census results
Just under six out of 10 people in the global marketing business think that best opportunities go to the most deserving employees.…