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  1.    Media Forum Meeting Overview (20th October 2022)
    Media InnovationNew Media OpportunitiesMarketing technologyOrganisation & structureConsumer insightData-driven marketingMarketing effectivenessMarketing technology

    Media Forum Meeting Overview (20th October 2022)

    Meeting overview and presentations from WFA’s Media Forum on the 20th October 2022

    Read more about "Media Forum Meeting Overview (20th October 2022)"
  2.    Don’t be disingenuous on inclusion: brands must ensure behaviour and messaging align
    Diversity & Inclusion

    Don’t be disingenuous on inclusion: brands must ensure behaviour and messaging align

    Nathalie Lam, Philips Global Head of Sponsorship and Marketing Transformation Lead, explains how Philips wants its creative content…

    Read more about "Don’t be disingenuous on inclusion: brands must ensure behaviour and messaging align"
  3.    Inclusive marketing is just better marketing
    Diversity & Inclusion

    Inclusive marketing is just better marketing

    Inclusive marketing isn’t just a sideline or a charity project, it’s just better marketing, says Jerry Daykin,…

    Read more about "Inclusive marketing is just better marketing"
  4.    Media Forum Meeting Overview (22nd September 2022)
    Brand safetyBrand safetySelf-regulationDiversity & InclusionAgency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingAgency rostersData collection & privacy

    Media Forum Meeting Overview (22nd September 2022)

    Meeting overview and presentations from WFA’s Media Forum on the 22nd September 2022

     

    Read more about "Media Forum Meeting Overview (22nd September 2022)"
  5.    Inclusive Marketing - Why representation matters to your customers and your brand
    Diversity & Inclusion

    Inclusive Marketing - Why representation matters to your customers and your brand

    A WFA session around how to embed true representation across the entire marketing process

    Read more about "Inclusive Marketing - Why representation matters to your customers and your brand"
  6.    Spotlight: How do you translate happiness into brand success?
    Consumer insight

    Spotlight: How do you translate happiness into brand success?

    Current and future events, like the global pandemic and ongoing unrest in Ukraine, may change how consumers define happiness. That's…

    Read more about "Spotlight: How do you translate happiness into brand success?"
  7.    Spotlight: Consumer insights through a diversity and inclusion lens
    Diversity & Inclusion

    Spotlight: Consumer insights through a diversity and inclusion lens

    Ensuring that a brand’s marketing communications is representative and inclusive of diverse audiences is an essential…

    Read more about "Spotlight: Consumer insights through a diversity and inclusion lens"
  8.    Insight & Strategy | Ford: Very Gay Raptor
    Diversity & Inclusion

    Insight & Strategy | Ford: Very Gay Raptor

    How a car brand stood up against discrimination on social media and earned 184 million impressions in the process.

    This…

    Read more about "Insight & Strategy | Ford: Very Gay Raptor"
  9.    Case study | Motor Neurone Disease New Zealand: David’s Unusables

    Case study | Motor Neurone Disease New Zealand: David’s Unusables

    Non-profit hijacks online auction platform to educate about the effects of Motor Neurone Disease.

    This article was…

    Read more about "Case study | Motor Neurone Disease New Zealand: David’s Unusables"
  10.    Case study | FELGTB: #RealVoicesOfPride
    Diversity & Inclusion

    Case study | FELGTB: #RealVoicesOfPride

    Non-profit leverages lip sync feature on TikTok to give oppressed members of the LGBTQ+ community a voice

    This article was…

    Read more about "Case study | FELGTB: #RealVoicesOfPride"
  11.    Insight & Strategy | WeCapital: Data Tienda
    Diversity & Inclusion

    Insight & Strategy | WeCapital: Data Tienda

    How a financial institution played on a cultural insight to rebuild the credit histories and promote the financial inclusion of…

    Read more about "Insight & Strategy | WeCapital: Data Tienda"
  12.    Benchmark: Tracking media in-feed on social platforms
    Brand safetyChannelsBrand safetySelf-regulation

    Benchmark: Tracking media in-feed on social platforms

    WFA member benchmark on what steps advertisers have taken to address in-feed brand safety issues across social platforms

    Read more about "Benchmark: Tracking media in-feed on social platforms"
  13.    WFA Better Marketing Pod Ep 18: Cannes Special with Rupen Desai
    Brand safetyDigital policyBrand safetyDiversity & InclusionData collection & privacy

    WFA Better Marketing Pod Ep 18: Cannes Special with Rupen Desai

    WFA podcast host, David Wheldon, speaks with Rupen Desai, Global Chief Marketing Officer at Dole Sunshine Company, about brands…

    Read more about "WFA Better Marketing Pod Ep 18: Cannes Special with Rupen Desai"
  14.    WFA Better Marketing Pod Ep 17: Cannes Special with Matt Brittin
    Brand safetyDigital policyBrand safetyDiversity & InclusionData collection & privacy

    WFA Better Marketing Pod Ep 17: Cannes Special with Matt Brittin

    WFA podcast host, David Wheldon, speaks with Matt Brittin, EMEA President at Google, about about brand safety, more inclusive…

    Read more about "WFA Better Marketing Pod Ep 17: Cannes Special with Matt Brittin"
  15.    Case study | Cox Communications: Project Convey
    Diversity & Inclusion

    Case study | Cox Communications: Project Convey

    Cable provider creates video chat system to help individuals with autism interpret emotions.

    This article was originally…

    Read more about "Case study | Cox Communications: Project Convey"
  16.    Insight & Strategy | Spark: Beyond Binary Code
    Diversity & Inclusion

    Insight & Strategy | Spark: Beyond Binary Code

    Why a telecommunications provider created a resource for those who identify beyond binary gender labels in a bid to improve people's…

    Read more about "Insight & Strategy | Spark: Beyond Binary Code"
  17.    Case study | Dell & Intel: I Will Always Be Me
    Diversity & Inclusion

    Case study | Dell & Intel: I Will Always Be Me

    Global tech companies Dell and Intel collaborate to help MND patients preserve their voice.

    This article was originally…

    Read more about "Case study | Dell & Intel: I Will Always Be Me"
  18.    Case study | Lacoste: The Théo Curin Collection
    Diversity & Inclusion

    Case study | Lacoste: The Théo Curin Collection

    Fashion label Lacoste teams up with disabled athlete to create adaptable clothing collection

    This article was originally…

    Read more about "Case study | Lacoste: The Théo Curin Collection"
  19.    Benchmark: Purchase funnel media investment allocation for fast moving CPGs
    ChannelsMarketing effectiveness

    Benchmark: Purchase funnel media investment allocation for fast moving CPGs

    A WFA member reached out with a view of trying to establish some benchmarks for the % of media investment that goes into each stage…

    Read more about "Benchmark: Purchase funnel media investment allocation for fast moving CPGs"
  20.    Beyond reverse mentoring: avoiding age-bias in recruitment

    Beyond reverse mentoring: avoiding age-bias in recruitment

    The creative marketing agency RAPP mentorship program to help bridge the gaps between older and younger generations.

    Read more about "Beyond reverse mentoring: avoiding age-bias in recruitment"
  21.    Getting support to overcome ageism in the workplace

    Getting support to overcome ageism in the workplace

    Greys Matter was established to support businesses in their journey to become fully Inclusive and Fair. 

    Read more about "Getting support to overcome ageism in the workplace"
  22.    Raising awareness and understanding on menopause

    Raising awareness and understanding on menopause

    Diageo has launched its first ever global Menopause Guidelines ‘Thriving Through Menopause’. 

    Read more about "Raising awareness and understanding on menopause"
  23.    Creating frameworks to encourage taking care of mental health

    Creating frameworks to encourage taking care of mental health

    Developed by the Barclays Legal Function in partnership with two law firms, the Mindful Business Charter is the first time that an…

    Read more about "Creating frameworks to encourage taking care of mental health"
  24.    Providing tools for employees’ mental health

    Providing tools for employees’ mental health

    EY’s “Better You” program in the US is designed to support the physical, financial, social, and emotional needs of…

    Read more about "Providing tools for employees’ mental health"
  25.    Addressing the stigma around mental health

    Addressing the stigma around mental health

    In 2021, Publicis Groupe rebranded Personal Leave as Wellbeing Leave, in recognition that when people get sick, it can be for…

    Read more about "Addressing the stigma around mental health"
  26.    Empowering people to be LGBTQ+ allies and role models

    Empowering people to be LGBTQ+ allies and role models

    Reach out to LGBTQ+ industry advocacy organisations, such as GLAAD (USA) and Outvertising (UK), which offer employer resources and…

    Read more about "Empowering people to be LGBTQ+ allies and role models"
  27.    Creating programmes dedicated to specific ethnic minorities

    Creating programmes dedicated to specific ethnic minorities

    Sodexo Canada has been recognized by the Canadian Council for Aboriginal Business (CCAB) as a certified Progressive Aboriginal…

    Read more about "Creating programmes dedicated to specific ethnic minorities"
  28.    Educating all on racial inequity and bias

    Educating all on racial inequity and bias

    Walmart US works with the Racial Equity Institute (REI) to offer training that examines the history of race in America as well as…

    Read more about "Educating all on racial inequity and bias"
  29.    Supporting back-to-work ‘returners’

    Supporting back-to-work ‘returners’

    The Diageo-supported #CreativeComeback programme sets the standard for global talent regeneration.

    Read more about "Supporting back-to-work ‘returners’"
  30.    Challenging the stigma around disability

    Challenging the stigma around disability

    Barclay’s This is Me initiative challenges the stigma around disability and mental health in the…

    Read more about "Challenging the stigma around disability"
  31.    Setting goals and targets on Disability Inclusion

    Setting goals and targets on Disability Inclusion

    Over 15% of the global population live with a disability, but they are still the largest under-represented group in the world. To…

    Read more about "Setting goals and targets on Disability Inclusion"
  32.    Supporting employees balance work and life responsibilities

    Supporting employees balance work and life responsibilities

    Kellogg’s Work + Family Hub provides a one-stop-shop to help support employees balance work and life responsibilities,…

    Read more about "Supporting employees balance work and life responsibilities"
  33.    Adopting policies that benefit all caregivers

    Adopting policies that benefit all caregivers

    Companies should think of adopting policies that benefit parents and employees providing care to aging or sick relatives alike.

    Read more about "Adopting policies that benefit all caregivers"
  34.    Making DEI a top area of focus

    Making DEI a top area of focus

    To stand any chance of fighting inequality through inclusive business and branding, we need leaders who will drive ED&I…

    Read more about "Making DEI a top area of focus"
  35.    Setting up country-specific ERGs

    Setting up country-specific ERGs

    It's challenging and isolating to be the 'only person like you' in a company, and Employees Resource Groups can provide invaluable…

    Read more about "Setting up country-specific ERGs"
  36.    Remembering George Floyd and our promises
    Diversity & Inclusion

    Remembering George Floyd and our promises

    On the two-year anniversary of the killing of George Floyd, WFA Global Diversity Ambassador, Belinda Smith, reflects on whether the…

    Read more about "Remembering George Floyd and our promises"
  37.    Case study | L'Oréal: Transformation
    Diversity & Inclusion

    Case study | L'Oréal: Transformation

    Haircare brand L'Oréal creates safe spaces for transgender community in Puerto Rico through network of salons.

    This…

    Read more about "Case study | L'Oréal: Transformation"
  38.    Case study | Libresse: Vulva Kebaya
    Diversity & Inclusion

    Case study | Libresse: Vulva Kebaya

    Femcare brand stitches vaginas onto traditional Malaysian blouses to draw attention to taboos surrounding the female…

    Read more about "Case study | Libresse: Vulva Kebaya"
  39.    Case study | Xbox: Therapeutic Play
    Diversity & Inclusion

    Case study | Xbox: Therapeutic Play

    Games console manufacturer promotes hospital gaming initiative through a documentary that connects two people with the same rare…

    Read more about "Case study | Xbox: Therapeutic Play"
  40.    Case study | Pilsen Callao: E-nterpreters
    Diversity & Inclusion

    Case study | Pilsen Callao: E-nterpreters

    Peruvian beer brand develops gaming tool to convert voice calls into sign language to ensure deaf and hard of hearing players…

    Read more about "Case study | Pilsen Callao: E-nterpreters"
  41.    CMO Forum meeting overview (April 2022)
    Marketing operationsOrganisation & structure

    CMO Forum meeting overview (April 2022)

    Overview of the CMO Forum held remotely on April 6, 2022.

    Read more about "CMO Forum meeting overview (April 2022)"
  42.    Media Forum meeting overview (April 2022) - Responsible Media & Media Measurement
    Audience measurementBrand safetyMedia transparencyBrand safetyMedia measurementValue of advertisingDiversity & InclusionMarketing effectiveness

    Media Forum meeting overview (April 2022) - Responsible Media & Media Measurement

    Meeting overview and presentations from WFA’s Media Forum during Global Marketer Week in Athens on 6th April 2022

    Read more about "Media Forum meeting overview (April 2022) - Responsible Media & Media Measurement"
  43.    Survey finds poor mental health among industry workers
    Diversity & Inclusion

    Survey finds poor mental health among industry workers

    NABS, a UK wellbeing charity for the advertising an media industry, presented the results of a survey that highlights the worrying…

    Read more about "Survey finds poor mental health among industry workers"
  44.    Using media to drive positive impact
    Diversity & InclusionMarketing capabilities

    Using media to drive positive impact

    Claire McAlpine and Helen Brain, Joint Heads of MediaCom UK’s Social Change Hub, reveal how they are working with clients to…

    Read more about "Using media to drive positive impact"
  45.    World Economic Forum new benchmark on diversity and inclusion in media and entertainment

    World Economic Forum new benchmark on diversity and inclusion in media and entertainment

    The report shows how audiences demand more of the media and entertainment industry in terms of diversity, equity and inclusion…

    Read more about "World Economic Forum new benchmark on diversity and inclusion in media and entertainment"
  46.    Case Study | Canesten: Vagina Academy

    Case Study | Canesten: Vagina Academy

    Bayer’s intimate healthcare brand Canesten addresses its Brazialian audience by creating Vagina Accademy, an ongoing…

    Read more about "Case Study | Canesten: Vagina Academy"
  47.    Insight & Strategy: Don’t Ever Leave Me

    Insight & Strategy: Don’t Ever Leave Me

    Why Lacta, Greece’s top chocolate brand, subverted its messaging around love to deliver a domestic violence awareness campaign…

    Read more about "Insight & Strategy: Don’t Ever Leave Me"
  48.    Insight & Strategy: Real Birth Announcements
    Diversity & Inclusion

    Insight & Strategy: Real Birth Announcements

    Why Frida Mom launched in the UK by exposing the truth behind childbirth and postpartum care with a bold and provocative integrated…

    Read more about "Insight & Strategy: Real Birth Announcements"
  49.    Insight & Strategy: #TheMassiveOvershare and #LoveBeatsLikes

    Insight & Strategy: #TheMassiveOvershare and #LoveBeatsLikes

    How Maltesers sparked conversation and united women through laughter to destigmatise maternal mental health

    This article was…

    Read more about "Insight & Strategy: #TheMassiveOvershare and #LoveBeatsLikes"
  50.    Diversity: From Agency to Ads
    Diversity & Inclusion

    Diversity: From Agency to Ads

    R3 study reveals how marketers and agencies can best frame diversity and inclusion in a Southeast Asian context.

    Read more about "Diversity: From Agency to Ads"
  51.    Webinar: Diversity & Representation - Ensuring media & advertising supports inclusion
    Diversity & Inclusion

    Webinar: Diversity & Representation - Ensuring media & advertising supports inclusion

    Deep dive on diversity & representation in media, following the launch of a new WFA guide to addressing DEI issues in the media…

    Read more about "Webinar: Diversity & Representation - Ensuring media & advertising supports inclusion"
  52.    New guide addressing Diversity & Inclusion in brand safety
    Diversity & Inclusion

    New guide addressing Diversity & Inclusion in brand safety

    The guide has been developed by the European Association of Communication Agencies (EACA)

    Read more about "New guide addressing Diversity & Inclusion in brand safety"
  53.    Launch event: Diversity and Inclusion in Marketing Trends Report
    Diversity & Inclusion

    Launch event: Diversity and Inclusion in Marketing Trends Report

    Launch session of the WFA trends report highlighting the current state of diversity and inclusion in the marketing industry.

    Read more about "Launch event: Diversity and Inclusion in Marketing Trends Report"
  54.    WFA publishes final DEI Census results
    Diversity & Inclusion

    WFA publishes final DEI Census results

    Just under six out of 10 people in the global marketing business think that best opportunities go to the most deserving employees.…

    Read more about "WFA publishes final DEI Census results"
  55.    Brand investment decisions: evolving beyond working / non-working
    Agency review & pitching

    Brand investment decisions: evolving beyond working / non-working

    Recent research amongst the WFA network and led in partnership with MediaSense, revealed huge appetite to evolve the conventional…

    Read more about "Brand investment decisions: evolving beyond working / non-working"
  56.    First-ever DEI Census reveals major challenges around family status, age, gender, ethnicity and disability for APAC markets

    First-ever DEI Census reveals major challenges around family status, age, gender, ethnicity and disability for APAC markets

    APAC countries surveyed broadly follow global trends with age and family status reported as…

    Read more about "First-ever DEI Census reveals major challenges around family status, age, gender, ethnicity and disability for APAC markets"
  57.    Spotlight: Implementing effective supplier diversity programs
    Agency rosters

    Spotlight: Implementing effective supplier diversity programs

    Verizon and Flock Associates provide practical guidance and a free toolkit to help brands improve supplier diversity and…

    Read more about "Spotlight: Implementing effective supplier diversity programs"
  58.    CMO Forum meeting overview (November 2021)
    Marketing operationsOrganisation & structure

    CMO Forum meeting overview (November 2021)

    Overview of the CMO Forum held remotely on November 16, 2021.

    Read more about "CMO Forum meeting overview (November 2021)"
  59.    Beyond Gender 2: The impact of intersectionality in advertising
    Diversity & Inclusion

    Beyond Gender 2: The impact of intersectionality in advertising

    The second Beyond Gender report offers valuable insight on intersectionality in advertising, supporting the Unstereotype Alliance's…

    Read more about "Beyond Gender 2: The impact of intersectionality in advertising"
  60.    Promoting diversity and inclusion in advertising: a UNICEF playbook
    Diversity & Inclusion

    Promoting diversity and inclusion in advertising: a UNICEF playbook

    Advertising can be a force for good that promotes change towards a more diverse and inclusive world. To help marketeers in this…

    Read more about "Promoting diversity and inclusion in advertising: a UNICEF playbook"
  61.    Case study| Cadbury Celebrations: #MyFirstRakhi
    Diversity & Inclusion

    Case study| Cadbury Celebrations: #MyFirstRakhi

    Chocolate brand celebrates Hindu festival by gifting the sense of touch to children with upper limb differences.

    This…

    Read more about "Case study| Cadbury Celebrations: #MyFirstRakhi"
  62.    Insight & Strategy | Chanel 4: Super. Human.
    Diversity & Inclusion

    Insight & Strategy | Chanel 4: Super. Human.

    How a UK broadcaster evolved its creative platform to challenge perceptions about disability and promote its Paralympics…

    Read more about "Insight & Strategy | Chanel 4: Super. Human."
  63.    Insight & Strategy: Naming the Invisible by Digital Birth Registration
    Diversity & Inclusion

    Insight & Strategy: Naming the Invisible by Digital Birth Registration

    How a telco proved the power of connectivity by registering undocumented children in Pakistan

    This article was originally…

    Read more about "Insight & Strategy: Naming the Invisible by Digital Birth Registration"
  64.    Case study | Banco Pichicha: The Unseen Players
    Diversity & Inclusion

    Case study | Banco Pichicha: The Unseen Players

    Ecuadorian bank Banco Pichicha promotes gender equality in football by staging a match with ‘invisible’…

    Read more about "Case study | Banco Pichicha: The Unseen Players"
  65.    Case study | Degree: Trainers For Hire
    Diversity & Inclusion

    Case study | Degree: Trainers For Hire

    Deodorant brand launches campaign to tackle the lack of inclusivity in the fitness industry

    This article was originally…

    Read more about "Case study | Degree: Trainers For Hire"
  66.    Is it an advantage to be a woman in marketing?

    Is it an advantage to be a woman in marketing?

    Absolutely—but not in the way some people seem to think, says Guardian columnist and brand strategist, Arwa Mahdawi

    Read more about "Is it an advantage to be a woman in marketing?"
  67.    Case study | Mercado Libre: New Iconic Kisses
    Diversity & Inclusion

    Case study | Mercado Libre: New Iconic Kisses

    Online marketplace recreates iconic kisses with LGBTQ+ couples

    This article was originally published in Contagious I/O…

    Read more about "Case study | Mercado Libre: New Iconic Kisses"
  68.    Innovation at Cannes
    Creativity

    Innovation at Cannes

    Judging this year’s Innovation Lions highlighted both the power of innovation to drive real change and the importance of…

    Read more about "Innovation at Cannes"
  69.    Case study | Budweiser: Future Official Sponsors of the NWSL
    Diversity & Inclusion

    Case study | Budweiser: Future Official Sponsors of the NWSL

    Beer brand closes gender pay gap by driving the call to action in sports sponsorship

    This article…

    Read more about "Case study | Budweiser: Future Official Sponsors of the NWSL"
  70.    Case study | Google: Search Black-owned
    Diversity & Inclusion

    Case study | Google: Search Black-owned

    Search engine introduces feature to help black-owned businesses by making them more searchable

    This article was originally…

    Read more about "Case study | Google: Search Black-owned"
  71.    Inclusive equals results
    Diversity & Inclusion

    Inclusive equals results

    New research shows how embracing diversity in content delivers better results. Will Gilroy from the WFA and Daren Poole from Kantar…

    Read more about "Inclusive equals results"
  72.    Industry’s unprecedented show of unity to tackle DEI
    Diversity & Inclusion

    Industry’s unprecedented show of unity to tackle DEI

    More than 100 organisations have come together behind the first-ever global diversity, equality and inclusion census of the…

    Read more about "Industry’s unprecedented show of unity to tackle DEI"
  73.    BRIM: Black Representation in Marketing
    Diversity & Inclusion

    BRIM: Black Representation in Marketing

    A new UK cross-industry initiative to improve the representation of Black people in marketing.

    Create meaningful change by…

    Read more about "BRIM: Black Representation in Marketing"
  74.    WFA Better Marketing Pod Ep 9: On purpose, Orlando Bloom and teaching from Tasmania with Professor Mark Ritson
    Brand purposeBrand reputationDigital transformation

    WFA Better Marketing Pod Ep 9: On purpose, Orlando Bloom and teaching from Tasmania with Professor Mark Ritson

    WFA podcast host, David Wheldon, speaks with the inimitable marketing professor and industry commentator, Mark Ritson.

    Read more about "WFA Better Marketing Pod Ep 9: On purpose, Orlando Bloom and teaching from Tasmania with Professor Mark Ritson"
  75.    Case study | Warner Music Group: Saylists
    Diversity & Inclusion

    Case study | Warner Music Group: Saylists

    Record label teams up with Apple Music to offer speech therapy for kids through its songs

    This article was originally…

    Read more about "Case study | Warner Music Group: Saylists"
  76.    WFA Better Marketing Pod Ep 8: On making an iconic doll relevant again with Lisa McKnight
    Brand purposeBrand reputationDigital transformation

    WFA Better Marketing Pod Ep 8: On making an iconic doll relevant again with Lisa McKnight

    WFA podcast host, David Wheldon, speaks with Lisa McKnight, SVP and Global Head of Barbie & Dolls at Mattel, Inc.

    Read more about "WFA Better Marketing Pod Ep 8: On making an iconic doll relevant again with Lisa McKnight"
  77.    Spotlight: Diversity & Inclusion in the Production Landscape
    ProductionMarketing procurement

    Spotlight: Diversity & Inclusion in the Production Landscape

    An introduction to WFA’s diversity & representation guide, with key insights and ideas from APR & MCA to drive D&I…

    Read more about "Spotlight: Diversity & Inclusion in the Production Landscape"
  78.    Unstereotype Alliance 'State of the Industry' report 2021
    Diversity & Inclusion

    Unstereotype Alliance 'State of the Industry' report 2021

    Global action platform report identifies key goals and recommendations for the marketing industry to improve diversity and…

    Read more about "Unstereotype Alliance 'State of the Industry' report 2021"
  79.    Case study | Home Centre: A Dad's Job
    Diversity & Inclusion

    Case study | Home Centre: A Dad's Job

    UAE home retailer challenges cultural taboo by being first brand in the country to celebrate single mums in ads

    This article…

    Read more about "Case study | Home Centre: A Dad's Job"
  80.    One year after George Floyd
    Diversity & Inclusion

    One year after George Floyd

    Smooth words and engagement from the ad industry still need to be translated into real action, argues Belinda Smith, CEO Americas,…

    Read more about "One year after George Floyd"
  81.    Case study | Samsung: Tallk
    Diversity & Inclusion

    Case study | Samsung: Tallk

    Consumer electronics giant launches app to help those with ALS communicate via its tablet devices

    This…
    Read more about "Case study | Samsung: Tallk"
  82.    Gender Bias & Inclusion in Advertising in India
    Diversity & Inclusion

    Gender Bias & Inclusion in Advertising in India

    A Unicef-Geena Davis Institute for Gender in Media analysis of gender representation in 1,000 most viewed advertisements in India on…

    Read more about "Gender Bias & Inclusion in Advertising in India"
  83.    Insight & Strategy | Frida Mom: Fourth Trimester
    Diversity & Inclusion

    Insight & Strategy | Frida Mom: Fourth Trimester

    How a women-led team created an ad that embraced truth and reflected the realities of breastfeeding and motherhood to launch a new…

    Read more about "Insight & Strategy | Frida Mom: Fourth Trimester"
  84.    WFA Better Marketing Pod Ep 7: On sustainability and courageous marketing with Conny Braams
    Brand purposeBrand reputationMarketing capabilitiesMarketing operationsOrganisation & structure

    WFA Better Marketing Pod Ep 7: On sustainability and courageous marketing with Conny Braams

    WFA Podcast host, David Wheldon, speaks with Conny Braams, Chief Digital and Marketing Officer, Unilever.

    Read more about "WFA Better Marketing Pod Ep 7: On sustainability and courageous marketing with Conny Braams"
  85.    Case study | Dove: Show Us. It's On Us
    Diversity & Inclusion

    Case study | Dove: Show Us. It's On Us

    FMCG giant spurs brands to be more inclusive by funding diverse casting costs

    This article was originally published…

    Read more about "Case study | Dove: Show Us. It's On Us"
  86.    WFA Better Marketing Pod Ep 6: On humor and catching the 'F-train' with Ivan Pollard
    Brand purposeBrand reputationMarketing capabilitiesMarketing operationsOrganisation & structure

    WFA Better Marketing Pod Ep 6: On humor and catching the 'F-train' with Ivan Pollard

    WFA Podcast host, David Wheldon, speaks with Ivan Pollard, Senior VP and Global CMO, General Mills.

    Read more about "WFA Better Marketing Pod Ep 6: On humor and catching the 'F-train' with Ivan Pollard"
  87.    Gender equality in marketing: are we making progress fast enough?

    Gender equality in marketing: are we making progress fast enough?

    We've asked six industry leaders to share their perspectives

    Read more about "Gender equality in marketing: are we making progress fast enough?"
  88.    #BuildBackBetter: Can marketing be a positive force for change in a post-COVID world?
    Brand safetyDigital policyBrand safetyValue of advertising

    #BuildBackBetter: Can marketing be a positive force for change in a post-COVID world?

    A virtual event for anyone interested in how marketing can be a force for good

    Read more about "#BuildBackBetter: Can marketing be a positive force for change in a post-COVID world?"
  89.    Delivering diversity is a must-pass test
    Diversity & Inclusion

    Delivering diversity is a must-pass test

    The pandemic has highlighted the need to push the diversity and inclusion agenda harder and faster. Stephan Loerke, WFA CEO,…

    Read more about "Delivering diversity is a must-pass test"
  90.    54% of people don't feel culturally represented in online ads, Facebook study finds
    Diversity & Inclusion

    54% of people don't feel culturally represented in online ads, Facebook study finds

    The study includes research in partnership with the Geena Davis Institute on Gender in Media, a survey of 1,200 people, a review of…

    Read more about "54% of people don't feel culturally represented in online ads, Facebook study finds"
  91.    Case study | Brahma: What you see today
    Diversity & Inclusion

    Case study | Brahma: What you see today

    Beer brand edits sexist 2009 advert to highlight its mistakes and underline its commitment to change

    This article was…

    Read more about "Case study | Brahma: What you see today"
  92.    Insight & Strategy | Mattel: Creatable World
    Diversity & Inclusion

    Insight & Strategy | Mattel: Creatable World

    Why a toy maker decided to remodel conventions with a genderless doll range

    This article was originally published in…

    Read more about "Insight & Strategy | Mattel: Creatable World"
  93.    WFA Better Marketing Pod Ep 5: On digital transformation with L'Oréal’s Lubomira Rochet
    Digital transformationMarketing capabilitiesMarketing technologyMarketing technology

    WFA Better Marketing Pod Ep 5: On digital transformation with L'Oréal’s Lubomira Rochet

    WFA Podcast host, David Wheldon, speaks with Lubomira Rochet, L'Oréal's Chief Digital Officer

    Read more about "WFA Better Marketing Pod Ep 5: On digital transformation with L'Oréal’s Lubomira Rochet"
  94.    Insight & Strategy | Doritos: The Best Gift
    Diversity & Inclusion

    Insight & Strategy | Doritos: The Best Gift

    Why Doritos made an emotional film about sexual diversity and doubled down on inclusivity in Mexico

    This article was…

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  95.    Case study | Aeromexico: Not quite all-American

    Case study | Aeromexico: Not quite all-American

    Mexican airline tackles prejudice using DNA testing

    This article was originally published in Contagious I/O on 28 January…

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  96.    Case study | Mastercard: True Name

    Case study | Mastercard: True Name

    Financial services company launches card to ease pain point in the LGBTQIA+ community

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  97.    Insight & Strategy: Google Creatability

    Insight & Strategy: Google Creatability

    How Google used the power of the web and AI to improve the accessibility of art and music

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  98.    Case study | Dove: Women like us

    Case study | Dove: Women like us

    Personal care brand partners with stock image supplier to challenge public perception of women

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  99.    Interactive Tool: Gender equality attitudes study 2019

    Interactive Tool: Gender equality attitudes study 2019

    The results shown in this dashboard represent the findings from UN Women's "Are you ready for change?" Gender Equality…

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  100.    Sourcing’s diversity power
    Agency management

    Sourcing’s diversity power

    Marketing procurement can play a huge part in delivering a more diverse range of suppliers for brands and driving meaningful change.…

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