Posts about Benchmarks & surveys
All entries
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Marketing procurementBenchmark: Recommended social media agencies in South-East Europe
Read more about "Benchmark: Recommended social media agencies in South-East Europe"WFA member benchmark on recommended social media agencies in South-East Europe.
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AIBenchmark: AI in the Insights practice
Read more about "Benchmark: AI in the Insights practice"WFA member benchmark exploring how WFA members are incorporating AI in their insights practice.
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AIMarketing procurementBenchmark: Content adaptation at scale using automation and GenAI
Read more about "Benchmark: Content adaptation at scale using automation and GenAI"WFA member benchmark exploring how WFA members are adapting content at scale
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WFA Benchmark: Environmental Claims findings report
Read more about "WFA Benchmark: Environmental Claims findings report"WFA member benchmark on green claims and how brands are navigating increasing scrutiny
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AIBenchmark: Gen AI on marketing creative
Read more about "Benchmark: Gen AI on marketing creative"WFA member benchmark on guidelines on the use of generative AI in marketing creative
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Agency review & pitchingMarketing procurement
Benchmark: Recommended PR agencies
Read more about "Benchmark: Recommended PR agencies"WFA member benchmark on recommended PR agencies
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Agency review & pitchingMarketing procurement
Benchmark: recommended adaptation/translation agencies
Read more about "Benchmark: recommended adaptation/translation agencies"WFA member benchmark on recommended adaptation/translation agencies, specifically those who can offer copywriting services…
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Agency review & pitchingMarketing procurement
Benchmark: Recommended market research sources of data
Read more about "Benchmark: Recommended market research sources of data"WFA member benchmark on recommended market research sources of data for market research agency benchmarks
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Agency review & pitchingMarketing procurement
Benchmark: Recommended POSM production companies
Read more about "Benchmark: Recommended POSM production companies"WFA member benchmark on recommended POSM production services across Europe
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Agency review & pitchingMarketing procurement
Benchmark: Recommended packaging design agencies
Read more about "Benchmark: Recommended packaging design agencies"WFA member benchmark on recommended packaging design agencies.
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Organisation & structureBenchmark: Internal brand communications and engagement
Read more about "Benchmark: Internal brand communications and engagement"WFA member benchmark around tactics to help imbed a new brand strategy within their global organisation.
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Agency review & pitchingGamingMarketing procurementBenchmark: recommended sponsorship activation partners
Read more about "Benchmark: recommended sponsorship activation partners"WFA member benchmark on recommended sponsorship activation partners, specifically landing in gaming, music and activating rights in…
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Consumer insightBenchmark: Measuring the ROI of the Insights function
Read more about "Benchmark: Measuring the ROI of the Insights function"WFA member benchmark on the importance of demonstrating the return of investment (ROI) of Insights & Analytics function.
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Consumer insightData & analyticsBenchmark: Consumer Intimacy Programs
Read more about "Benchmark: Consumer Intimacy Programs"WFA member benchmark on perspectives on Consumer Intimacy Programs
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Consumer insightBenchmark: Insights Core Competencies
Read more about "Benchmark: Insights Core Competencies"WFA member benchmark on the key skills insights leaders are focusing on
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InfluencersInfluencersMarketing procurementBenchmark: end to end talent management process - in-housing vs outsourcing
Read more about "Benchmark: end to end talent management process - in-housing vs outsourcing"WFA member benchmark exploring how marketing organisations manage their end-to-end talent process, with a focus whether they…
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Marketing capabilitiesOrganisation & structureMarketing capability: the soft reply to a hard question
Read more about "Marketing capability: the soft reply to a hard question"Marketing and marketing teams can look different company by company. But the overarching goal of marketing capability remains the…
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AIBenchmark: Generative AI training
Read more about "Benchmark: Generative AI training"WFA member benchmark exploring training in Generative AI.
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Marketing procurementBenchmark: Global category management - Production consultants
Read more about "Benchmark: Global category management - Production consultants"WFA member benchmark on how marketing organisations work with production consultants.
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Consumer insightBenchmark: Consumer segmentation partners in APAC
Read more about "Benchmark: Consumer segmentation partners in APAC"WFA member benchmark on identifying segmentation suppliers in APAC
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Marketing capabilities
Benchmark: Marketing Capability Investment
Read more about "Benchmark: Marketing Capability Investment"This new WFA member benchmark dispels the myths on capability investment.
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Media governanceMedia budgets are on the rise, finds WFA and Ebiquity annual research
Read more about "Media budgets are on the rise, finds WFA and Ebiquity annual research"Neither global economies nor politics today are in a particularly stable position. But big brands are expecting to increase their…
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Marketing procurementBenchmark: Savings Categorisation of Inflation Hedging
Read more about "Benchmark: Savings Categorisation of Inflation Hedging"WFA member benchmark on how marketing procurement professionals classify inflation hedging savings associated with media buying.
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Digital policyDGX Benchmark: Deprecation of third-party cookies and Meta’s CAPI
Read more about "DGX Benchmark: Deprecation of third-party cookies and Meta’s CAPI"A WFA benchmark on the deprecation of third-party cookies and Meta’s Conversion API (CAPI).
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Benchmark: Marketing Budget Setting
Read more about "Benchmark: Marketing Budget Setting"WFA benchmark containing best practices of marketing budget setting.
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Marketing capabilitiesBenchmark: Recommended Capability Vendors
Read more about "Benchmark: Recommended Capability Vendors"WFA benchmark containing member-recommended capability training vendors .
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Marketing procurement
Benchmark: Approaches to entertainment marketing
Read more about "Benchmark: Approaches to entertainment marketing"WFA member benchmark on how organisations are approaching the entertainment marketing category
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Marketing procurementBenchmark: The Evolution of Couponing
Read more about "Benchmark: The Evolution of Couponing"WFA member benchmark on how organisations are evolving their approach to couponing.
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Benchmark: Brand Health Tracking Programmes
Read more about "Benchmark: Brand Health Tracking Programmes"This WFA member benchmark explored perspective on Brand Health Tracking programmes among members of the Insight…
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Benchmark: Consumer Segmentation
Read more about "Benchmark: Consumer Segmentation"This WFA member benchmark explored perspective on Consumer Segmentation among members of the Insight…
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Benchmark: Consumer Data Platforms
Read more about "Benchmark: Consumer Data Platforms"This WFA member benchmark explored perspective on Consumer Data Platforms usage among members of the Insight…
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Marketing operationsBenchmark: KPI Dashboard
Read more about "Benchmark: KPI Dashboard"WFA member is keen on understanding how others in the industry have gone about creating and managing this kind of KPI dashboard and…
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Digital policyDGX Benchmark: Meta Pixel
Read more about "DGX Benchmark: Meta Pixel"A WFA benchmark on the use of Meta Pixel in response to recent regulatory decisions finding its use in breach of the…
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Marketing procurementBenchmark: Search engine optimisation (SEO) structure
Read more about "Benchmark: Search engine optimisation (SEO) structure"WFA member benchmark exploring SEO structures.
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Marketing procurementBenchmark: PR agencies in South East Asia
Read more about "Benchmark: PR agencies in South East Asia"WFA member benchmark on recommended PR agencies operating in SEA region.
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Marketing operationsBenchmark: Recommended DAM (Digital Asset Management) systems
Read more about "Benchmark: Recommended DAM (Digital Asset Management) systems"WFA member benchmark of recommendations for DAM (Digital Asset Management) systems
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Agency review & pitchingInfluencersInfluencersBenchmark: Recommended partners for creative and influencer marketing in MENA
Read more about "Benchmark: Recommended partners for creative and influencer marketing in MENA"WFA member benchmark of recommendations for creative and influencer marketing in MENA
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Data & analyticsData collection & privacyData-driven marketingWFA Survey: A Closer Look at Data Clean Rooms
Read more about "WFA Survey: A Closer Look at Data Clean Rooms"In recent years, online privacy concerns have prompted major web browsers to phase out support for third-party cookies. As a…
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Marketing capabilitiesBenchmark: Recommended Partners for Marketing Capability Skills Frameworks and Assessments
Read more about "Benchmark: Recommended Partners for Marketing Capability Skills Frameworks and Assessments"WFA member benchmark of recommendations for Marketing Capability Skills Frameworks and Assessments
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Marketing procurementBenchmark: best practices for negotiations with your CRM agency(s)
Read more about "Benchmark: best practices for negotiations with your CRM agency(s)"WFA member benchmark on best practices for negotiations with your CRM agency(s).
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Digital policyDGX Benchmark: Google Analytics
Read more about "DGX Benchmark: Google Analytics"WFA’s third member benchmark on Google Analytics and regulatory decisions finding its use in breach of GDPR.
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Marketing procurementBenchmark: marketing budget planning software
Read more about "Benchmark: marketing budget planning software"WFA member benchmark on marketing budget planning software.
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Marketing procurementBenchmark: supplier performance management software
Read more about "Benchmark: supplier performance management software"WFA member benchmark on supplier performance management software.
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Benchmark: Direct To Consumers Insights practice
Read more about "Benchmark: Direct To Consumers Insights practice"This WFA member benchmark explored the Direct-to-Consumer Insights practices among members of the Insight…
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Agency managementMarketing procurementBenchmark: Cascading sustainability commitments to agencies
Read more about "Benchmark: Cascading sustainability commitments to agencies"This WFA member benchmark examined how WFA members cascade their sustainability commitments to their agencies and marketing…
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Digital policy
DGX benchmark on WFA members’ data ethics policies
Read more about "DGX benchmark on WFA members’ data ethics policies"Benchmark on data ethics policies
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Agency review & pitchingBenchmark: Recommended Creative Agencies for Sustainability
Read more about "Benchmark: Recommended Creative Agencies for Sustainability"This WFA member benchmark examined the creative agencies in Europe for their communications around sustainability.
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Marketing procurementBenchmark: Global Category Management – Artwork, pre-press & print
Read more about "Benchmark: Global Category Management – Artwork, pre-press & print"This WFA member benchmark examined the category management of artwork, pre-press & print.
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ProgrammaticAgency managementAgency remuneration & contractsMarketing operationsDigital In-Housing Benchmark - An Agency POV (Second Instalment)
Read more about "Digital In-Housing Benchmark - An Agency POV (Second Instalment)"WFA benchmark on In-housing Digital Media, from an agency point of view
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Marketing procurementBenchmark: Negotiating paid search deals
Read more about "Benchmark: Negotiating paid search deals"This WFA member benchmark explores advice on negotiating paid search deals with tech titans or big digital platforms.
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WFA Benchmark Results: Taking a Deeper Dive into Retail Media
Read more about "WFA Benchmark Results: Taking a Deeper Dive into Retail Media"Results from a Survey on Retail Media focusing on how organisations are leveraging their approach to this on a GLOBAL…
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Marketing procurementBenchmark: Global Category Management – Models (for artwork/photography)
Read more about "Benchmark: Global Category Management – Models (for artwork/photography)"This WFA member benchmark examined the category management of models, for photography and/or artwork.
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Marketing procurementBenchmark: Global Category Management – Digital Commerce
Read more about "Benchmark: Global Category Management – Digital Commerce"This WFA member benchmark examined the category management of Digital Commerce
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Marketing technologyMarketing technologyData-driven marketingMarketing technologyWFA Benchmark: Media Ad Servers in a Constantly changing environment
Read more about "WFA Benchmark: Media Ad Servers in a Constantly changing environment"A WFA member wanted to know the most up-to-date Point of View from advertisers when it comes to ad servers in our constantly…
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Marketing procurementBenchmark: Supply-chain finance solutions
Read more about "Benchmark: Supply-chain finance solutions"This WFA member benchmark examined reasons for/against and approaches to supply-chain finance.
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Marketing procurementBenchmark: Supplier Relationship Management (SRM) programs
Read more about "Benchmark: Supplier Relationship Management (SRM) programs"WFA member benchmark on Supplier Relationship Management (SRM) programs.
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Marketing procurementBenchmark: Panel service agency(s) fee increases
Read more about "Benchmark: Panel service agency(s) fee increases"WFA member benchmark on changes in panel service fees and top tips on how to mitigate significant increases, internally or together…
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Marketing capabilitiesBenchmark: Job description for capability role
Read more about "Benchmark: Job description for capability role"A benchmark on examples of job descriptions for (junior) marketing capability roles.
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Marketing capabilitiesBenchmark: Recommended tools for in-house agency operations
Read more about "Benchmark: Recommended tools for in-house agency operations"WFA member benchmark on recommended tools/systems/apps to support in-house agency operations.
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Marketing procurement
Benchmark: Global Category Management – Digital production & publishing
Read more about "Benchmark: Global Category Management – Digital production & publishing"This WFA member benchmark examines the category management of digital production & publishing.
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Agency evaluation & performanceMarketing procurement
Benchmark: Market Research & Insights – Recommended agency partners
Read more about "Benchmark: Market Research & Insights – Recommended agency partners"WFA member benchmark on recommended market research & insights agency partners and approaches to benchmarking rates.
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Marketing procurementBenchmark: Global Category Management – Loyalty & Reward
Read more about "Benchmark: Global Category Management – Loyalty & Reward"This WFA member benchmark examined the category management of Loyalty & Reward.
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Media measurementAgency evaluation & performanceAgency remuneration & contractsMarketing effectivenessWFA Benchmark Results: Measuring Media Dollars & Performance
Read more about "WFA Benchmark Results: Measuring Media Dollars & Performance"A WFA member wanted to understand trends in the membership with respect to how media costs are being tracked.
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Marketing procurement
Benchmark: Global Category Management – Adaptation & transcreation
Read more about "Benchmark: Global Category Management – Adaptation & transcreation"This WFA member benchmark examined the category management of adaptation & transcreation
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Benchmark: UX agencies and partners
Read more about "Benchmark: UX agencies and partners"This WFA member benchmark lists recommendations of user experience research agency partners.
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Marketing procurementBenchmark: Global Category Management – POS & displays
Read more about "Benchmark: Global Category Management – POS & displays"This WFA member benchmark examined the category management of POS & displays.
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Media measurementMarketing technologyMarketing technologyData collection & privacyData-driven marketingMarketing effectivenessMarketing technologyWFA Benchmark: Web tracking in a cookieless world
Read more about "WFA Benchmark: Web tracking in a cookieless world"A WFA member has recently experienced a substantial decrease in the number of people opting into cookies tracking meaning that their…
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Media measurementMarketing technologyMarketing technologyData & analyticsMarketing technology
Benchmark: Members’ thoughts on Ebiquity acquiring MediaPath
Read more about "Benchmark: Members’ thoughts on Ebiquity acquiring MediaPath"A WFA member was looking for reviews of GMP365
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Agency managementAgency remuneration & contractsAgency review & pitchingAgency rostersOrganisation & structureBenchmark: Exploring Innovative Agency Models
Read more about "Benchmark: Exploring Innovative Agency Models"A WFA member was looking at adopting a media agency model that incorporates multiple agencies working together globally. The member…
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Value of advertisingMarketing procurementBenchmark: Negotiations with tech titans or big digital platforms
Read more about "Benchmark: Negotiations with tech titans or big digital platforms"WFA member benchmark on obtaining savings or other forms of value when negotiating with tech titans or big platforms.
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Marketing effectivenessBenchmark: Online communities and advisory boards
Read more about "Benchmark: Online communities and advisory boards"A member of the WFA Insight Forum is looking for partnering with agencies for online communities and advisory boards
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Ad fraud & verificationBrand safetyChannelsBrand safetyBenchmark: Social media compromises/hacks
Read more about "Benchmark: Social media compromises/hacks"WFA member benchmark on how to manage social media hacks
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Brand safetyChannelsBrand safetySelf-regulationBenchmark: Tracking media in-feed on social platforms
Read more about "Benchmark: Tracking media in-feed on social platforms"WFA member benchmark on what steps advertisers have taken to address in-feed brand safety issues across social platforms
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Digital policyMarketing effectivenessDGX Benchmark: Google Analytics (July 2022)
Read more about "DGX Benchmark: Google Analytics (July 2022)"WFA’s second member benchmark on the French, Austrian and Italian decisions finding Google Analytics in breach of GDPR.
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Marketing capabilities
Benchmark: Recommended online training platforms (digital marketing skills)
Read more about "Benchmark: Recommended online training platforms (digital marketing skills)"WFA member benchmark on recommended online training platforms that help develop digital marketing skills
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Agency managementAgency remuneration & contractsData collection & privacy
Benchmark: Media agency first party data liability caps
Read more about "Benchmark: Media agency first party data liability caps"A WFA member was reviewing their agreements with their various media/digital/CRM agencies and reached out with a view of trying to…
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Benchmark: Recommended brand activation agencies in Germany
Read more about "Benchmark: Recommended brand activation agencies in Germany"WFA member benchmark on recommended brand activation agencies in Germany.
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ChannelsMarketing effectivenessBenchmark: Purchase funnel media investment allocation for fast moving CPGs
Read more about "Benchmark: Purchase funnel media investment allocation for fast moving CPGs"A WFA member reached out with a view of trying to establish some benchmarks for the % of media investment that goes into each stage…
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Benchmark: Market research - challenges and solutions in sharing Nielsen’s data
Read more about "Benchmark: Market research - challenges and solutions in sharing Nielsen’s data"WFA member benchmark on the challenges and solutions in sharing Nielsen’s data.
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Benchmark: Sourcing approach to agency pitch
Read more about "Benchmark: Sourcing approach to agency pitch"This WFA member benchmark examined the current sourcing approach to agency pitch.
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Marketing procurementOrganisation & structureBenchmark: Global Category Management – Influencer Marketing
Read more about "Benchmark: Global Category Management – Influencer Marketing"This WFA member benchmark examined the category management of Influencer Marketing
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Marketing procurementOrganisation & structureBenchmark: Recruitment of marketing sourcing talent
Read more about "Benchmark: Recruitment of marketing sourcing talent"WFA member benchmark on recruiting marketing sourcing talent
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Marketing procurement
Benchmark: innovation funds in media/marketing
Read more about "Benchmark: innovation funds in media/marketing"WFA member benchmark on current practices regarding innovation funds in media and/or marketing
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Benchmark: legal training for marketing procurement teams
Read more about "Benchmark: legal training for marketing procurement teams"WFA member benchmark on how to upskill marketing procurement teams in legal/contract management
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Marketing procurementBenchmark: payment solutions / cashback
Read more about "Benchmark: payment solutions / cashback"WFA member benchmark on payment solutions/cashback
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Marketing procurementBenchmark: crowdsourced platform in Russia
Read more about "Benchmark: crowdsourced platform in Russia"WFA member benchmark on crowdsourced platforms of freelancers operating in Russia
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Agency managementAgency remuneration & contractsData collection & privacy
Benchmark: Media indemnities
Read more about "Benchmark: Media indemnities"A WFA member reaching out to the community on the use of certain datasets and the application (by agencies) of uncapped indemnities…
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Marketing effectiveness
Benchmark: Digital Advertising Testing Protocols & Partners
Read more about "Benchmark: Digital Advertising Testing Protocols & Partners"A member of the WFA Insight Forum is looking to establish protocols for digital advertising testing, from identifying insights to…
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Benchmark: Global Category Management – Market Research & Insights
Read more about "Benchmark: Global Category Management – Market Research & Insights"This WFA member benchmark examined the category management of Market Research & Insights
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Agency evaluation & performance
Benchmark: Trends agencies and partners
Read more about "Benchmark: Trends agencies and partners"A member of the WFA Insight Forum requested information from the WFA network to gather perspectives from other WFA peers on agencies…
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World Economic Forum new benchmark on diversity and inclusion in media and entertainment
Read more about "World Economic Forum new benchmark on diversity and inclusion in media and entertainment"The report shows how audiences demand more of the media and entertainment industry in terms of diversity, equity and inclusion…
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Agency evaluation & performanceAgency remuneration & contractsMarketing procurement
Benchmark: Media Agency Fee Risk & Reward Models
Read more about "Benchmark: Media Agency Fee Risk & Reward Models"WFA member benchmark on Media Agency Fee Risk & Reward Models
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Media measurementValue of advertisingMarketing effectiveness
Benchmark: Media Spend Vs Net Sales Revenue & A&P
Read more about "Benchmark: Media Spend Vs Net Sales Revenue & A&P"WFA member benchmark on Media Spend Vs Net Sales Revenue & A&P
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Organisation & structure
Survey: Ukrainian Response
Read more about "Survey: Ukrainian Response"In view of the ongoing Russian invasion of Ukraine, many are struggling to understand what to do to make a difference.
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Benchmark: Definition, target setting and tracking of savings
Read more about "Benchmark: Definition, target setting and tracking of savings"This WFA member benchmark examined how clients define, set targets and track savings
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Benchmark: Global Category Management – Experiential & Events
Read more about "Benchmark: Global Category Management – Experiential & Events"This WFA member benchmark examined the category management of Experiential & Events.
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ChannelsMedia Forum Meeting Overview (19th January 2022)
Read more about "Media Forum Meeting Overview (19th January 2022)"Meeting overview and presentations from WFA’s Media Forum on 19th January 2022.
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Agency remuneration & contractsBenchmark: Marketing spend tail end management
Read more about "Benchmark: Marketing spend tail end management"This WFA survey provides an understanding of how clients in a marketing procurement role manage their marketing spend tail…
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Benchmark: Tech & tools in marketing procurement
Read more about "Benchmark: Tech & tools in marketing procurement"This WFA survey provides an understanding of how clients in a marketing procurement role rely on tech & tools to deliver their…
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Digital policy
DGX Benchmark: Google Analytics
Read more about "DGX Benchmark: Google Analytics"WFA member benchmark on the Austrian DPA and EDPS decisions finding Google Analytics in breach of GDPR.