Posts about Benchmarks & surveys
All entries
-
Marketing capabilitiesBenchmark: Recommended Capability Vendors
Read more about "Benchmark: Recommended Capability Vendors"WFA benchmark containing member-recommended capability training vendors .
-
Marketing procurementBenchmark: Approaches to entertainment marketing
Read more about "Benchmark: Approaches to entertainment marketing"WFA member benchmark on how organisations are approaching the entertainment marketing category
-
Marketing procurementBenchmark: The Evolution of Couponing
Read more about "Benchmark: The Evolution of Couponing"WFA member benchmark on how organisations are evolving their approach to couponing.
-
Benchmark: Brand Health Tracking Programmes
Read more about "Benchmark: Brand Health Tracking Programmes"This WFA member benchmark explored perspective on Brand Health Tracking programmes among members of the Insight…
-
Benchmark: Consumer Segmentation
Read more about "Benchmark: Consumer Segmentation"This WFA member benchmark explored perspective on Consumer Segmentation among members of the Insight…
-
Benchmark: Consumer Data Platforms
Read more about "Benchmark: Consumer Data Platforms"This WFA member benchmark explored perspective on Consumer Data Platforms usage among members of the Insight…
-
Marketing operationsBenchmark: KPI Dashboard
Read more about "Benchmark: KPI Dashboard"WFA member is keen on understanding how others in the industry have gone about creating and managing this kind of KPI dashboard and…
-
Digital policyDGX Benchmark: Meta Pixel
Read more about "DGX Benchmark: Meta Pixel"A WFA benchmark on the use of Meta Pixel in response to recent regulatory decisions finding its use in breach of the…
-
Marketing operationsBenchmark: Recommended DAM (Digital Asset Management) systems
Read more about "Benchmark: Recommended DAM (Digital Asset Management) systems"WFA member benchmark of recommendations for DAM (Digital Asset Management) systems
-
Agency review & pitchingInfluencersBenchmark: Recommended partners for creative and influencer marketing in MENA
Read more about "Benchmark: Recommended partners for creative and influencer marketing in MENA"WFA member benchmark of recommendations for creative and influencer marketing in MENA
-
Data & analyticsData collection & privacyData-driven marketingWFA Survey: A Closer Look at Data Clean Rooms
Read more about "WFA Survey: A Closer Look at Data Clean Rooms"In recent years, online privacy concerns have prompted major web browsers to phase out support for third-party cookies. As a…
-
Marketing capabilitiesBenchmark: Recommended Partners for Marketing Capability Skills Frameworks and Assessments
Read more about "Benchmark: Recommended Partners for Marketing Capability Skills Frameworks and Assessments"WFA member benchmark of recommendations for Marketing Capability Skills Frameworks and Assessments
-
Marketing procurementBenchmark: best practices for negotiations with your CRM agency(s)
Read more about "Benchmark: best practices for negotiations with your CRM agency(s)"WFA member benchmark on best practices for negotiations with your CRM agency(s).
-
Digital policyDGX Benchmark: Google Analytics
Read more about "DGX Benchmark: Google Analytics"WFA’s third member benchmark on Google Analytics and regulatory decisions finding its use in breach of GDPR.
-
Marketing procurementBenchmark: marketing budget planning software
Read more about "Benchmark: marketing budget planning software"WFA member benchmark on marketing budget planning software.
-
Marketing procurementBenchmark: supplier performance management software
Read more about "Benchmark: supplier performance management software"WFA member benchmark on supplier performance management software.
-
Benchmark: Direct To Consumers Insights practice
Read more about "Benchmark: Direct To Consumers Insights practice"This WFA member benchmark explored the Direct-to-Consumer Insights practices among members of the Insight…
-
Agency managementMarketing procurementBenchmark: Cascading sustainability commitments to agencies
Read more about "Benchmark: Cascading sustainability commitments to agencies"This WFA member benchmark examined how WFA members cascade their sustainability commitments to their agencies and marketing…
-
Digital policy
DGX benchmark on WFA members’ data ethics policies
Read more about "DGX benchmark on WFA members’ data ethics policies"Benchmark on data ethics policies
-
Agency review & pitchingBenchmark: Recommended Creative Agencies for Sustainability
Read more about "Benchmark: Recommended Creative Agencies for Sustainability"This WFA member benchmark examined the creative agencies in Europe for their communications around sustainability.
-
Marketing procurementBenchmark: Global Category Management – Artwork, pre-press & print
Read more about "Benchmark: Global Category Management – Artwork, pre-press & print"This WFA member benchmark examined the category management of artwork, pre-press & print.
-
ProgrammaticAgency managementAgency remuneration & contractsMarketing operationsDigital In-Housing Benchmark - An Agency POV (Second Instalment)
Read more about "Digital In-Housing Benchmark - An Agency POV (Second Instalment)"WFA benchmark on In-housing Digital Media, from an agency point of view
-
Marketing procurementBenchmark: Negotiating paid search deals
Read more about "Benchmark: Negotiating paid search deals"This WFA member benchmark explores advice on negotiating paid search deals with tech titans or big digital platforms.
-
eCommerceRetail MediaWFA Benchmark Results: Taking a Deeper Dive into Retail Media
Read more about "WFA Benchmark Results: Taking a Deeper Dive into Retail Media"Results from a Survey on Retail Media focusing on how organisations are leveraging their approach to this on a GLOBAL…
-
Marketing procurementBenchmark: Global Category Management – Models (for artwork/photography)
Read more about "Benchmark: Global Category Management – Models (for artwork/photography)"This WFA member benchmark examined the category management of models, for photography and/or artwork.
-
Marketing procurementBenchmark: Global Category Management – Digital Commerce
Read more about "Benchmark: Global Category Management – Digital Commerce"This WFA member benchmark examined the category management of Digital Commerce
-
Marketing technologyData-driven marketingMarketing technologyWFA Benchmark: Media Ad Servers in a Constantly changing environment
Read more about "WFA Benchmark: Media Ad Servers in a Constantly changing environment"A WFA member wanted to know the most up-to-date Point of View from advertisers when it comes to ad servers in our constantly…
-
Marketing procurementBenchmark: Supply-chain finance solutions
Read more about "Benchmark: Supply-chain finance solutions"This WFA member benchmark examined reasons for/against and approaches to supply-chain finance.
-
Marketing procurementBenchmark: Supplier Relationship Management (SRM) programs
Read more about "Benchmark: Supplier Relationship Management (SRM) programs"WFA member benchmark on Supplier Relationship Management (SRM) programs.
-
Marketing procurementBenchmark: Panel service agency(s) fee increases
Read more about "Benchmark: Panel service agency(s) fee increases"WFA member benchmark on changes in panel service fees and top tips on how to mitigate significant increases, internally or together…
-
Marketing capabilitiesBenchmark: Job description for capability role
Read more about "Benchmark: Job description for capability role"A benchmark on examples of job descriptions for (junior) marketing capability roles.
-
Marketing capabilitiesBenchmark: Recommended tools for in-house agency operations
Read more about "Benchmark: Recommended tools for in-house agency operations"WFA member benchmark on recommended tools/systems/apps to support in-house agency operations.
-
Marketing procurement
Benchmark: Global Category Management – Digital production & publishing
Read more about "Benchmark: Global Category Management – Digital production & publishing"This WFA member benchmark examines the category management of digital production & publishing.
-
Agency evaluation & performanceMarketing procurement
Benchmark: Market Research & Insights – Recommended agency partners
Read more about "Benchmark: Market Research & Insights – Recommended agency partners"WFA member benchmark on recommended market research & insights agency partners and approaches to benchmarking rates.
-
Marketing procurementBenchmark: Global Category Management – Loyalty & Reward
Read more about "Benchmark: Global Category Management – Loyalty & Reward"This WFA member benchmark examined the category management of Loyalty & Reward.
-
Media measurementAgency evaluation & performanceAgency remuneration & contractsMarketing effectivenessWFA Benchmark Results: Measuring Media Dollars & Performance
Read more about "WFA Benchmark Results: Measuring Media Dollars & Performance"A WFA member wanted to understand trends in the membership with respect to how media costs are being tracked.
-
Marketing procurement
Benchmark: Global Category Management – Adaptation & transcreation
Read more about "Benchmark: Global Category Management – Adaptation & transcreation"This WFA member benchmark examined the category management of adaptation & transcreation
-
Benchmark: UX agencies and partners
Read more about "Benchmark: UX agencies and partners"This WFA member benchmark lists recommendations of user experience research agency partners.
-
Marketing procurementBenchmark: Global Category Management – POS & displays
Read more about "Benchmark: Global Category Management – POS & displays"This WFA member benchmark examined the category management of POS & displays.
-
Media measurementNew Media OpportunitiesMarketing technologyData collection & privacyData-driven marketingMarketing effectivenessMarketing technologyWFA Benchmark: Web tracking in a cookieless world
Read more about "WFA Benchmark: Web tracking in a cookieless world"A WFA member has recently experienced a substantial decrease in the number of people opting into cookies tracking meaning that their…
-
Media measurementMarketing technologyData & analyticsMarketing technology
Benchmark: Members’ thoughts on Ebiquity acquiring MediaPath
Read more about "Benchmark: Members’ thoughts on Ebiquity acquiring MediaPath"A WFA member was looking for reviews of GMP365
-
Agency managementAgency remuneration & contractsAgency review & pitchingAgency rostersOrganisation & structureBenchmark: Exploring Innovative Agency Models
Read more about "Benchmark: Exploring Innovative Agency Models"A WFA member was looking at adopting a media agency model that incorporates multiple agencies working together globally. The member…
-
Value of advertisingMarketing procurementBenchmark: Negotiations with tech titans or big digital platforms
Read more about "Benchmark: Negotiations with tech titans or big digital platforms"WFA member benchmark on obtaining savings or other forms of value when negotiating with tech titans or big platforms.
-
Marketing effectivenessBenchmark: Online communities and advisory boards
Read more about "Benchmark: Online communities and advisory boards"A member of the WFA Insight Forum is looking for partnering with agencies for online communities and advisory boards
-
Ad fraud & verificationBrand safetyChannelsBrand safetyBenchmark: Social media compromises/hacks
Read more about "Benchmark: Social media compromises/hacks"WFA member benchmark on how to manage social media hacks
-
Brand safetyChannelsBrand safetySelf-regulationBenchmark: Tracking media in-feed on social platforms
Read more about "Benchmark: Tracking media in-feed on social platforms"WFA member benchmark on what steps advertisers have taken to address in-feed brand safety issues across social platforms
-
Digital policyMarketing effectivenessDGX Benchmark: Google Analytics (July 2022)
Read more about "DGX Benchmark: Google Analytics (July 2022)"WFA’s second member benchmark on the French, Austrian and Italian decisions finding Google Analytics in breach of GDPR.
-
Marketing capabilities
Benchmark: Recommended online training platforms (digital marketing skills)
Read more about "Benchmark: Recommended online training platforms (digital marketing skills)"WFA member benchmark on recommended online training platforms that help develop digital marketing skills
-
Agency managementAgency remuneration & contractsData collection & privacy
Benchmark: Media agency first party data liability caps
Read more about "Benchmark: Media agency first party data liability caps"A WFA member was reviewing their agreements with their various media/digital/CRM agencies and reached out with a view of trying to…
-
Benchmark: Recommended brand activation agencies in Germany
Read more about "Benchmark: Recommended brand activation agencies in Germany"WFA member benchmark on recommended brand activation agencies in Germany.
-
ChannelsMarketing effectivenessBenchmark: Purchase funnel media investment allocation for fast moving CPGs
Read more about "Benchmark: Purchase funnel media investment allocation for fast moving CPGs"A WFA member reached out with a view of trying to establish some benchmarks for the % of media investment that goes into each stage…
-
Benchmark: Market research - challenges and solutions in sharing Nielsen’s data
Read more about "Benchmark: Market research - challenges and solutions in sharing Nielsen’s data"WFA member benchmark on the challenges and solutions in sharing Nielsen’s data.
-
Benchmark: Sourcing approach to agency pitch
Read more about "Benchmark: Sourcing approach to agency pitch"This WFA member benchmark examined the current sourcing approach to agency pitch.
-
Marketing procurementOrganisation & structureBenchmark: Global Category Management – Influencer Marketing
Read more about "Benchmark: Global Category Management – Influencer Marketing"This WFA member benchmark examined the category management of Influencer Marketing
-
Marketing procurementOrganisation & structureBenchmark: Recruitment of marketing sourcing talent
Read more about "Benchmark: Recruitment of marketing sourcing talent"WFA member benchmark on recruiting marketing sourcing talent
-
Benchmark: legal training for marketing procurement teams
Read more about "Benchmark: legal training for marketing procurement teams"WFA member benchmark on how to upskill marketing procurement teams in legal/contract management
-
Marketing procurementBenchmark: payment solutions / cashback
Read more about "Benchmark: payment solutions / cashback"WFA member benchmark on payment solutions/cashback
-
Marketing procurementBenchmark: crowdsourced platform in Russia
Read more about "Benchmark: crowdsourced platform in Russia"WFA member benchmark on crowdsourced platforms of freelancers operating in Russia
-
Marketing procurement
Benchmark: innovation funds in media/marketing
Read more about "Benchmark: innovation funds in media/marketing"WFA member benchmark on current practices regarding innovation funds in media and/or marketing
-
Agency managementAgency remuneration & contractsData collection & privacy
Benchmark: Media indemnities
Read more about "Benchmark: Media indemnities"A WFA member reaching out to the community on the use of certain datasets and the application (by agencies) of uncapped indemnities…
-
Marketing effectiveness
Benchmark: Digital Advertising Testing Protocols & Partners
Read more about "Benchmark: Digital Advertising Testing Protocols & Partners"A member of the WFA Insight Forum is looking to establish protocols for digital advertising testing, from identifying insights to…
-
Benchmark: Global Category Management – Market Research & Insights
Read more about "Benchmark: Global Category Management – Market Research & Insights"This WFA member benchmark examined the category management of Market Research & Insights
-
Agency evaluation & performance
Benchmark: Trends agencies and partners
Read more about "Benchmark: Trends agencies and partners"A member of the WFA Insight Forum requested information from the WFA network to gather perspectives from other WFA peers on agencies…
-
World Economic Forum new benchmark on diversity and inclusion in media and entertainment
Read more about "World Economic Forum new benchmark on diversity and inclusion in media and entertainment"The report shows how audiences demand more of the media and entertainment industry in terms of diversity, equity and inclusion…
-
Agency evaluation & performanceAgency remuneration & contractsMarketing procurement
Benchmark: Media Agency Fee Risk & Reward Models
Read more about "Benchmark: Media Agency Fee Risk & Reward Models"WFA member benchmark on Media Agency Fee Risk & Reward Models
-
Media measurementValue of advertisingMarketing effectiveness
Benchmark: Media Spend Vs Net Sales Revenue & A&P
Read more about "Benchmark: Media Spend Vs Net Sales Revenue & A&P"WFA member benchmark on Media Spend Vs Net Sales Revenue & A&P
-
Organisation & structure
Survey: Ukrainian Response
Read more about "Survey: Ukrainian Response"In view of the ongoing Russian invasion of Ukraine, many are struggling to understand what to do to make a difference.
-
Benchmark: Definition, target setting and tracking of savings
Read more about "Benchmark: Definition, target setting and tracking of savings"This WFA member benchmark examined how clients define, set targets and track savings
-
Production
Benchmark: Global Category Management – Experiential & Events
Read more about "Benchmark: Global Category Management – Experiential & Events"This WFA member benchmark examined the category management of Experiential & Events.
-
ChannelsMedia Forum Meeting Overview (19th January 2022)
Read more about "Media Forum Meeting Overview (19th January 2022)"Meeting overview and presentations from WFA’s Media Forum on 19th January 2022.
-
Agency remuneration & contractsBenchmark: Marketing spend tail end management
Read more about "Benchmark: Marketing spend tail end management"This WFA survey provides an understanding of how clients in a marketing procurement role manage their marketing spend tail…
-
Benchmark: Tech & tools in marketing procurement
Read more about "Benchmark: Tech & tools in marketing procurement"This WFA survey provides an understanding of how clients in a marketing procurement role rely on tech & tools to deliver their…
-
Digital policy
DGX Benchmark: Google Analytics
Read more about "DGX Benchmark: Google Analytics"WFA member benchmark on the Austrian DPA and EDPS decisions finding Google Analytics in breach of GDPR.
-
Marketing capabilitiesBenchmark: Investment in Marketing Capability (2021)
Read more about "Benchmark: Investment in Marketing Capability (2021)"This WFA member benchmark examined the investment in marketing capability building .
-
Marketing operations
Benchmark: Marketing or Media Mix Models and ROI
Read more about "Benchmark: Marketing or Media Mix Models and ROI"WFA member benchmark on Marketing or Media Mix Models and ROI
-
Marketing operations
Benchmark: Share of Voice vs Share of Market
Read more about "Benchmark: Share of Voice vs Share of Market"WFA member benchmark on Share of Voice vs Share of Market
-
Marketing capabilitiesBenchmark: Vision/mission/philosophy statements for the marketing team
Read more about "Benchmark: Vision/mission/philosophy statements for the marketing team"WFA member benchmark on Vision/mission/philosophy statements for the marketing team
-
Channels
Benchmark: MENA split between ATL and BTL media budget
Read more about "Benchmark: MENA split between ATL and BTL media budget"WFA member benchmark on MENA split between ATL and BTL media budget
-
Agency evaluation & performanceBenchmark: Recommended Training Providers
Read more about "Benchmark: Recommended Training Providers"A member of the Marketing Capability Forum is looking for recommended partners that offer live virtual learning programmes for…
-
Marketing procurementBenchmark: Media spend on agency fees in South East Asia
Read more about "Benchmark: Media spend on agency fees in South East Asia"WFA member survey for Media spend on agency fees in South East Asia markets
-
Agency review & pitchingAgency rosters
Benchmark: Pitch Consultant Selection Criteria
Read more about "Benchmark: Pitch Consultant Selection Criteria"WFA member benchmark and scorecard template on Pitch Consultant Selection
-
ProgrammaticAgency managementAgency remuneration & contractsMarketing operations
Benchmark: Digital in-housing from agency point of view
Read more about "Benchmark: Digital in-housing from agency point of view"WFA benchmark on In-housing Digital Media, from agencies' point of view
-
Planet Pledge Leaders' Forum: Poll results
Read more about "Planet Pledge Leaders' Forum: Poll results"This report contains results from a survey amongst WFA Planet Pledge signatories and some considering singing. 17 companies…
-
ChannelsMarketing effectiveness
Benchmark: Campaign monitoring best practices
Read more about "Benchmark: Campaign monitoring best practices"WFA member benchmark on Campaign Monitoring Best Practices
-
Benchmark: Sustainability & Marketing Consultants
Read more about "Benchmark: Sustainability & Marketing Consultants"WFA member benchmark on recommended sustainability and marketing consultants.
-
Agency managementAgency remuneration & contractsBenchmark: Recommended integrated creative agencies & overview of compensation for pitch submissions
Read more about "Benchmark: Recommended integrated creative agencies & overview of compensation for pitch submissions"WFA member benchmark covering 1) recommended integrated creative agencies & 2) high level overview of compensation model for…
-
Media governanceMarketing operationsThe Media Capability Gap
Read more about "The Media Capability Gap"A research report on the anatomical structures and priorities of the client-side media department.
-
Marketing operationsOrganisation & structureSpotlight on marketing and sustainability: bridging the gaps around the world
Read more about "Spotlight on marketing and sustainability: bridging the gaps around the world"Join WFA and behavioural science agency BVA Nudge Unit as they share the global and regional insights from the world’s first…
-
Brand purposeBrand reputationMarketing capabilitiesMarketing operationsGet comfortable with sustainability
Read more about "Get comfortable with sustainability"The key insight from the WFA’s Marketing and Sustainability: Closing the Gaps research is that marketers need to get more…
-
Agency managementMarketing capabilitiesBenchmark: Boutique Creative Agencies in China
Read more about "Benchmark: Boutique Creative Agencies in China"Member benchmark on Boutique Creative Agencies in China
-
Agency managementMarketing capabilitiesBenchmark: Creative Agencies in Japan with TVCM capabilities
Read more about "Benchmark: Creative Agencies in Japan with TVCM capabilities"Member benchmark on Creative Agencies in Japan with TVCM capabilities
-
Brand purposeMarketing operationsMarketing and Sustainability: Closing the Gaps
Read more about "Marketing and Sustainability: Closing the Gaps"What can Marketers do to drive Sustainability in their industry?
-
ProductionMarketing procurementBenchmark: Dynamic Creative Optimisation (DCO) partners & Creative analytics suppliers
Read more about "Benchmark: Dynamic Creative Optimisation (DCO) partners & Creative analytics suppliers"Member benchmark on dynamic creative optimisation partners and creative analytics suppliers.
-
Diversity & Inclusion54% of people don't feel culturally represented in online ads, Facebook study finds
Read more about "54% of people don't feel culturally represented in online ads, Facebook study finds"The study includes research in partnership with the Geena Davis Institute on Gender in Media, a survey of 1,200 people, a review of…
-
Agency managementMarketing procurementBenchmark: Global Category Management - Strategic ‘packaging’ design agency
Read more about "Benchmark: Global Category Management - Strategic ‘packaging’ design agency"Member benchmark on global category management of strategic ‘packaging’ design agency.
-
Marketing capabilitiesMarketing operationsOrganisation & structureWhat marketing talent wants
Read more about "What marketing talent wants"Company and marketing department attributes that resonate with today's marketer
-
Agency managementMarketing procurement
Benchmark: Agency scope of work (SOW) tools
Read more about "Benchmark: Agency scope of work (SOW) tools"WFA member benchmark survey on Scope of Work (SOW) tools.
-
Brand reputationOrganisation & structureBenchmark: Global versus local brand equity
Read more about "Benchmark: Global versus local brand equity"WFA member survey on the topic of balancing global and local brand equity/positioning.
-
Digital transformationMarketing operationsMarketing Transformation - Delivering the future fit organisation
Read more about "Marketing Transformation - Delivering the future fit organisation"The subject of marketing transformation and how to deliver a Marketing function that is ‘future fit’ for the digital…
-
Media governanceOrganisation & structureBenchmark: Global Budget setting & use of working/non-working ratios
Read more about "Benchmark: Global Budget setting & use of working/non-working ratios"Member benchmark on enterprise marketing budgets and the use of 'working' vs 'non-working' spend ratios.