Posts about Benchmarks & surveys

All entries

1. 
   Benchmarks & surveys

   19 November 2024 at 15:00

   Benchmark: Sustainable communication, advertising production and advertising behaviours

   WFA

   WFA member benchmark covering three topics relating to sustainability; communicating sustainability credentials on pack or at point…

   Read more about "Benchmark: Sustainable communication, advertising production and advertising behaviours"
2. 
   Benchmarks & surveys

   11 November 2024 at 10:57
   Marketing operationsMarketing procurement

   Benchmark: Scope of Work (SOW) Process

   WFA

   WFA member benchmark exploring the SOW process

   Read more about "Benchmark: Scope of Work (SOW) Process"
3. 
   Benchmarks & surveys

   30 October 2024 at 15:57
   Organisation & structure

   Benchmark: Global Marketing Organisation Transformation

   WFA

   WFA member benchmark exploring global marketing organisation transformation

   Read more about "Benchmark: Global Marketing Organisation Transformation"
4. 
   Benchmarks & surveys

   8 October 2024 at 13:10
   Marketing capabilities

   Benchmark: Sustainability Capability

   WFA

   WFA member benchmark on industry best practices for building capability specifically around sustainability topics

   Read more about "Benchmark: Sustainability Capability"
5. 
   Benchmarks & surveys

   1 October 2024 at 15:31
   Agency managementMarketing procurement

   Benchmark: Shopper Marketing

   WFA

   WFA member benchmark exploring how marketing organisations manage their shopper marketing agencies

   Read more about "Benchmark: Shopper Marketing"
6. 
   Benchmarks & surveys

   13 August 2024 at 16:16

   Benchmark: Media Planning Tools

   WFA

   WFA member research on media planning tools

   Read more about "Benchmark: Media Planning Tools"
7. 
   Benchmarks & surveys

   31 July 2024 at 11:41
   Marketing technologyMarketing capabilitiesMarketing technologyMarketing technology

   Benchmark: Social Media Marketing Tools

   WFA

   WFA member benchmark on suggested social media marketing tools used for engagement, reporting, and listening

   Read more about "Benchmark: Social Media Marketing Tools"
8. 
   Benchmarks & surveys

   5 July 2024 at 17:32
   Organisation & structure

   Benchmark: Global and local brand consistency

   WFA

   WFA member benchmark on centralising marketing assets and resources into a singular platform

   Read more about "Benchmark: Global and local brand consistency"
9. 
   Benchmarks & surveys

   20 June 2024 at 16:40
   AIMarketing capabilities

   Benchmark: Generative AI Upskilling

   WFA

   WFA benchmark on upskilling marketing teams on the topic of generative AI

   Read more about "Benchmark: Generative AI Upskilling"
10. 
    Benchmarks & surveys

    13 June 2024 at 12:00
    Diversity & Inclusion

    Survey: DEI in Content Production

    WFA

    WFA member survey exploring company maturity and practices related to DEI in content production.

    Read more about "Survey: DEI in Content Production"
11. 
    Benchmarks & surveys

    6 June 2024 at 17:06
    Marketing capabilities

    Benchmark: Centralised Marketing Hub

    WFA

    WFA member benchmark on centralising marketing assets and resources into a singular platform

    Read more about "Benchmark: Centralised Marketing Hub"
12. 
    Benchmarks & surveys

    4 June 2024 at 17:04
    ProgrammaticMarketing procurement

    Benchmark: Programmatic models

    WFA

    WFA member benchmark exploring how members are structuring programmatic models

    Read more about "Benchmark: Programmatic models"
13. 
    Benchmarks & surveys

    17 May 2024 at 11:24
    Agency rostersMarketing procurement

    Benchmark: Panel service provider(s)

    WFA

    WFA member benchmark on how marketing procurement professionals are managing their panel service provider(s).

    Read more about "Benchmark: Panel service provider(s)"
14. 
    NewsBenchmarks & surveysGuides & templates

    15 May 2024 at 00:01
    Self-regulationMarketing law

    Marketers at major multinationals say input from policy professionals is more relevant than ever

    WFA

    Top marketers have an appetite for even more policy input on key issues such as sustainability, risk management and…

    Read more about "Marketers at major multinationals say input from policy professionals is more relevant than ever"
15. 
    Benchmarks & surveys

    9 April 2024 at 11:41
    Marketing procurement

    Benchmark: Recommended social media agencies in South-East Europe

    WFA

    WFA member benchmark on recommended social media agencies in South-East Europe.

    Read more about "Benchmark: Recommended social media agencies in South-East Europe"
16. 
    Benchmarks & surveys

    2 April 2024 at 15:22
    AI

    Benchmark: AI in the Insights practice

    WFA

    WFA member benchmark exploring how WFA members are incorporating AI in their insights practice.

    Read more about "Benchmark: AI in the Insights practice"
17. 
    NewsBenchmarks & surveysVideos & webinarsReports & whitepapers

    29 March 2024 at 15:24
    Digital policyCreativityAI

    In case you missed it… Powerful WFA content from Q1

    WFA

    The WFA team is constantly working with members to share best practice and smart ways for marketing to make a bigger…

    Read more about "In case you missed it… Powerful WFA content from Q1"
18. 
    Benchmarks & surveys

    25 March 2024 at 13:15
    AIMarketing procurement

    Benchmark: Content adaptation at scale using automation and GenAI

    WFA

    WFA member benchmark exploring how WFA members are adapting content at scale

    Read more about "Benchmark: Content adaptation at scale using automation and GenAI"
19. 
    Benchmarks & surveys

    13 March 2024 at 14:01

    WFA Benchmark: Environmental Claims findings report

    WFA

    WFA member benchmark on green claims and how brands are navigating increasing scrutiny

    Read more about "WFA Benchmark: Environmental Claims findings report"
20. 
    Benchmarks & surveys

    4 March 2024 at 12:30
    AI

    Benchmark: Gen AI on marketing creative

    WFA

    WFA member benchmark on guidelines on the use of generative AI in marketing creative

    Read more about "Benchmark: Gen AI on marketing creative"
21. 
    Benchmarks & surveys

    1 March 2024 at 12:13
    Agency review & pitchingMarketing procurement

    Benchmark: Recommended PR agencies

    WFA

    WFA member benchmark on recommended PR agencies

    Read more about "Benchmark: Recommended PR agencies"
22. 
    Benchmarks & surveys

    1 March 2024 at 11:43
    Agency review & pitchingMarketing procurement

    Benchmark: recommended adaptation/translation agencies

    WFA

    WFA member benchmark on recommended adaptation/translation agencies, specifically those who can offer copywriting services…

    Read more about "Benchmark: recommended adaptation/translation agencies"
23. 
    Benchmarks & surveys

    29 February 2024 at 11:57
    Agency review & pitchingMarketing procurement

    Benchmark: Recommended market research sources of data

    WFA

    WFA member benchmark on recommended market research sources of data for market research agency benchmarks 

    Read more about "Benchmark: Recommended market research sources of data"
24. 
    Benchmarks & surveys

    27 February 2024 at 12:05
    Agency review & pitchingMarketing procurement

    Benchmark: Recommended POSM production companies

    WFA

    WFA member benchmark on recommended POSM production services across Europe

    Read more about "Benchmark: Recommended POSM production companies"
25. 
    Benchmarks & surveys

    27 February 2024 at 12:02
    Agency review & pitchingMarketing procurement

    Benchmark: Recommended packaging design agencies

    WFA

    WFA member benchmark on recommended packaging design agencies. 

    Read more about "Benchmark: Recommended packaging design agencies"
26. 
    Benchmarks & surveys

    26 February 2024 at 13:35
    Organisation & structure

    Benchmark: Internal brand communications and engagement

    WFA

    WFA member benchmark around tactics to help imbed a new brand strategy within their global organisation.

    Read more about "Benchmark: Internal brand communications and engagement"
27. 
    Benchmarks & surveys

    29 January 2024 at 15:18
    Agency review & pitchingGamingMarketing procurement

    Benchmark: recommended sponsorship activation partners

    WFA

    WFA member benchmark on recommended sponsorship activation partners, specifically landing in gaming, music and activating rights in…

    Read more about "Benchmark: recommended sponsorship activation partners"
28. 
    Benchmarks & surveys

    20 December 2023 at 12:02
    Consumer insight

    Benchmark: Measuring the ROI of the Insights function

    WFA

    WFA member benchmark on the importance of demonstrating the return of investment (ROI) of Insights & Analytics function.

    Read more about "Benchmark: Measuring the ROI of the Insights function"
29. 
    Benchmarks & surveys

    20 December 2023 at 11:27
    Consumer insightData & analytics

    Benchmark: Consumer Intimacy Programs

    WFA

    WFA member benchmark on perspectives on Consumer Intimacy Programs

    Read more about "Benchmark: Consumer Intimacy Programs"
30. 
    Benchmarks & surveys

    20 December 2023 at 10:54
    Consumer insight

    Benchmark: Insights Core Competencies

    WFA

    WFA member benchmark on the key skills insights leaders are focusing on

    Read more about "Benchmark: Insights Core Competencies"
31. 
    Benchmarks & surveys

    19 December 2023 at 17:33
    InfluencersInfluencersMarketing procurement

    Benchmark: end to end talent management process - in-housing vs outsourcing

    WFA

    WFA member benchmark exploring how marketing organisations manage their end-to-end talent process, with a focus whether they…

    Read more about "Benchmark: end to end talent management process - in-housing vs outsourcing"
32. 
    OpinionsBenchmarks & surveys

    23 November 2023 at 23:22
    Marketing capabilitiesOrganisation & structure

    Marketing capability: the soft reply to a hard question

    Brenna Brandes

    Marketing and marketing teams can look different company by company. But the overarching goal of marketing capability remains the…

    Read more about "Marketing capability: the soft reply to a hard question"
33. 
    Benchmarks & surveys

    17 November 2023 at 10:00
    AI

    Benchmark: Generative AI training

    WFA

    WFA member benchmark exploring training in Generative AI.

    Read more about "Benchmark: Generative AI training"
34. 
    Benchmarks & surveys

    14 November 2023 at 13:07
    Marketing procurement

    Benchmark: Global category management - Production consultants

    WFA

    WFA member benchmark on how marketing organisations work with production consultants.

    Read more about "Benchmark: Global category management - Production consultants"
35. 
    Benchmarks & surveys

    14 November 2023 at 10:47
    Consumer insight

    Benchmark: Consumer segmentation partners in APAC

    WFA

    WFA member benchmark on identifying segmentation suppliers in APAC

    Read more about "Benchmark: Consumer segmentation partners in APAC"
36. 
    Benchmarks & surveys

    13 November 2023 at 17:10
    Marketing capabilities

    Benchmark: Marketing Capability Investment

    WFA

    This new WFA member benchmark dispels the myths on capability investment.

    Read more about "Benchmark: Marketing Capability Investment"
37. 
    Benchmarks & surveysReports & whitepapers

    7 November 2023 at 09:00
    Media governance

    Media budgets are on the rise, finds WFA and Ebiquity annual research

    Matt Green

    Neither global economies nor politics today are in a particularly stable position. But big brands are expecting to increase their…

    Read more about "Media budgets are on the rise, finds WFA and Ebiquity annual research"
38. 
    Benchmarks & surveys

    1 November 2023 at 11:39
    Marketing procurement

    Benchmark: Savings Categorisation of Inflation Hedging

    WFA

    WFA member benchmark on how marketing procurement professionals classify inflation hedging savings associated with media buying.

    Read more about "Benchmark: Savings Categorisation of Inflation Hedging"
39. 
    Benchmarks & surveys

    24 October 2023 at 17:52
    Digital policy

    DGX Benchmark: Deprecation of third-party cookies and Meta’s CAPI

    WFA

    A WFA benchmark on the deprecation of third-party cookies and Meta’s Conversion API (CAPI).

     

    Read more about "DGX Benchmark: Deprecation of third-party cookies and Meta’s CAPI"
40. 
    Benchmarks & surveys

    12 October 2023 at 10:00

    Benchmark: Marketing Budget Setting

    WFA

    WFA benchmark containing best practices of marketing budget setting.

    Read more about "Benchmark: Marketing Budget Setting"
41. 
    Benchmarks & surveys

    26 September 2023 at 09:00
    Marketing capabilities

    Benchmark: Recommended Capability Vendors

    WFA

     WFA benchmark containing member-recommended capability training vendors .

    Read more about "Benchmark: Recommended Capability Vendors"
42. 
    Benchmarks & surveys

    19 September 2023 at 09:00
    Marketing procurement

    Benchmark: Approaches to entertainment marketing

    WFA

    WFA member benchmark on how organisations are approaching the entertainment marketing category

    Read more about "Benchmark: Approaches to entertainment marketing"
43. 
    Benchmarks & surveys

    19 September 2023 at 09:00
    Marketing procurement

    Benchmark: The Evolution of Couponing

    WFA

    WFA member benchmark on how organisations are evolving their approach to couponing.

    Read more about "Benchmark: The Evolution of Couponing"
44. 
    Benchmarks & surveys

    12 September 2023 at 07:00

    Benchmark: Brand Health Tracking Programmes

    WFA

    This WFA member benchmark explored perspective on Brand Health Tracking programmes among members of the Insight…

    Read more about "Benchmark: Brand Health Tracking Programmes"
45. 
    Benchmarks & surveys

    12 September 2023 at 07:00

    Benchmark: Consumer Segmentation

    WFA

    This WFA member benchmark explored perspective on Consumer Segmentation among members of the Insight…

    Read more about "Benchmark: Consumer Segmentation"
46. 
    Benchmarks & surveys

    11 September 2023 at 08:00

    Benchmark: Consumer Data Platforms

    WFA

    This WFA member benchmark explored perspective on Consumer Data Platforms usage among members of the Insight…

    Read more about "Benchmark: Consumer Data Platforms"
47. 
    Benchmarks & surveys

    25 July 2023 at 12:00
    Marketing operations

    Benchmark: KPI Dashboard

    WFA

    WFA member is keen on understanding how others in the industry have gone about creating and managing this kind of KPI dashboard and…

    Read more about "Benchmark: KPI Dashboard"
48. 
    Benchmarks & surveys

    19 July 2023 at 10:32
    Digital policy

    DGX Benchmark: Meta Pixel

    WFA

    A WFA benchmark on the use of Meta Pixel in response to recent regulatory decisions finding its use in breach of the…

    Read more about "DGX Benchmark: Meta Pixel"
49. 
    Benchmarks & surveys

    17 July 2023 at 05:48
    Marketing procurement

    Benchmark: Search engine optimisation (SEO) structure

    WFA

    WFA member benchmark exploring SEO structures.

    Read more about "Benchmark: Search engine optimisation (SEO) structure"
50. 
    Benchmarks & surveys

    17 July 2023 at 05:42
    Marketing procurement

    Benchmark: PR agencies in South East Asia

    WFA

    WFA member benchmark on recommended PR agencies operating in SEA region.

    Read more about "Benchmark: PR agencies in South East Asia"
51. 
    Benchmarks & surveys

    12 July 2023 at 15:52
    Marketing operations

    Benchmark: Recommended DAM (Digital Asset Management) systems

    WFA

    WFA member benchmark of recommendations for DAM (Digital Asset Management) systems

    Read more about "Benchmark: Recommended DAM (Digital Asset Management) systems"
52. 
    Benchmarks & surveys

    1 July 2023 at 12:00
    Agency review & pitchingInfluencersInfluencers

    Benchmark: Recommended partners for creative and influencer marketing in MENA

    WFA

    WFA member benchmark of recommendations for creative and influencer marketing in MENA

    Read more about "Benchmark: Recommended partners for creative and influencer marketing in MENA"
53. 
    Benchmarks & surveys

    21 April 2023 at 10:42
    Data & analyticsData collection & privacyData-driven marketing

    WFA Survey: A Closer Look at Data Clean Rooms

    WFA

    In recent years, online privacy concerns have prompted major web browsers to phase out support for third-party cookies.  As a…

    Read more about "WFA Survey: A Closer Look at Data Clean Rooms"
54. 
    Benchmarks & surveys

    10 April 2023 at 18:00
    Marketing capabilities

    Benchmark: Recommended Partners for Marketing Capability Skills Frameworks and Assessments

    WFA

    WFA member benchmark of recommendations for Marketing Capability Skills Frameworks and Assessments

    Read more about "Benchmark: Recommended Partners for Marketing Capability Skills Frameworks and Assessments"
55. 
    Benchmarks & surveys

    5 April 2023 at 10:00
    Marketing procurement

    Benchmark: best practices for negotiations with your CRM agency(s)

    WFA

    WFA member benchmark on best practices for negotiations with your CRM agency(s).

    Read more about "Benchmark: best practices for negotiations with your CRM agency(s)"
56. 
    Benchmarks & surveys

    4 April 2023 at 12:35
    Digital policy

    DGX Benchmark: Google Analytics

    WFA

    WFA’s third member benchmark on Google Analytics and regulatory decisions finding its use in breach of GDPR.

    Read more about "DGX Benchmark: Google Analytics"
57. 
    Benchmarks & surveys

    31 March 2023 at 00:00
    Marketing procurement

    Benchmark: marketing budget planning software

    WFA

    WFA member benchmark on marketing budget planning software.

    Read more about "Benchmark: marketing budget planning software"
58. 
    Benchmarks & surveys

    31 March 2023 at 00:00
    Marketing procurement

    Benchmark: supplier performance management software

    WFA

    WFA member benchmark on supplier performance management software.

    Read more about "Benchmark: supplier performance management software"
59. 
    Benchmarks & surveys

    15 March 2023 at 03:00

    Benchmark: Direct To Consumers Insights practice

    WFA

    This WFA member benchmark explored the Direct-to-Consumer Insights practices among members of the Insight…

    Read more about "Benchmark: Direct To Consumers Insights practice"
60. 
    Benchmarks & surveys

    24 February 2023 at 01:00
    Agency managementMarketing procurement

    Benchmark: Cascading sustainability commitments to agencies

    WFA

    This WFA member benchmark examined how WFA members cascade their sustainability commitments to their agencies and marketing…

    Read more about "Benchmark: Cascading sustainability commitments to agencies"
61. 
    Benchmarks & surveys

    21 February 2023 at 17:50
    Digital policy

    DGX benchmark on WFA members’ data ethics policies

    WFA

    Benchmark on data ethics policies

    Read more about "DGX benchmark on WFA members’ data ethics policies"
62. 
    Benchmarks & surveys

    21 February 2023 at 05:55
    Agency review & pitching

    Benchmark: Recommended Creative Agencies for Sustainability

    WFA

    This WFA member benchmark examined the creative agencies in Europe for their communications around sustainability. 

    Read more about "Benchmark: Recommended Creative Agencies for Sustainability"
63. 
    Benchmarks & surveys

    21 February 2023 at 03:00
    Marketing procurement

    Benchmark: Global Category Management – Artwork, pre-press & print

    WFA

    This WFA member benchmark examined the category management of artwork, pre-press & print.

    Read more about "Benchmark: Global Category Management – Artwork, pre-press & print"
64. 
    Benchmarks & surveys

    24 January 2023 at 14:36
    ProgrammaticAgency managementAgency remuneration & contractsMarketing operations

    Digital In-Housing Benchmark - An Agency POV (Second Instalment)

    WFA

    WFA benchmark on In-housing Digital Media, from an agency point of view

    Read more about "Digital In-Housing Benchmark - An Agency POV (Second Instalment)"
65. 
    Benchmarks & surveys

    24 January 2023 at 12:00
    Marketing procurement

    Benchmark: Negotiating paid search deals

    WFA

    This WFA member benchmark explores advice on negotiating paid search deals with tech titans or big digital platforms.

    Read more about "Benchmark: Negotiating paid search deals"
66. 
    Benchmarks & surveys

    17 January 2023 at 14:11

    WFA Benchmark Results: Taking a Deeper Dive into Retail Media

    WFA

    Results from a Survey on Retail Media focusing on how organisations are leveraging their approach to this on a GLOBAL…

    Read more about "WFA Benchmark Results: Taking a Deeper Dive into Retail Media"
67. 
    Benchmarks & surveys

    13 January 2023 at 08:00
    Marketing procurement

    Benchmark: Global Category Management – Models (for artwork/photography)

    WFA

    This WFA member benchmark examined the category management of models, for photography and/or artwork.

    Read more about "Benchmark: Global Category Management – Models (for artwork/photography)"
68. 
    Benchmarks & surveys

    10 January 2023 at 09:00
    Marketing procurement

    Benchmark: Global Category Management – Digital Commerce

    WFA

    This WFA member benchmark examined the category management of Digital Commerce

    Read more about "Benchmark: Global Category Management – Digital Commerce"
69. 
    Benchmarks & surveys

    19 December 2022 at 16:34
    Marketing technologyMarketing technologyData-driven marketingMarketing technology

    WFA Benchmark: Media Ad Servers in a Constantly changing environment

    WFA

    A WFA member wanted to know the most up-to-date Point of View from advertisers when it comes to ad servers in our constantly…

    Read more about "WFA Benchmark: Media Ad Servers in a Constantly changing environment"
70. 
    Benchmarks & surveys

    2 December 2022 at 09:00
    Marketing procurement

    Benchmark: Supply-chain finance solutions

    WFA

    This WFA member benchmark examined reasons for/against and approaches to supply-chain finance.

    Read more about "Benchmark: Supply-chain finance solutions"
71. 
    Benchmarks & surveys

    16 November 2022 at 07:00
    Marketing procurement

    Benchmark: Supplier Relationship Management (SRM) programs

    WFA

    WFA member benchmark on Supplier Relationship Management (SRM) programs.

    Read more about "Benchmark: Supplier Relationship Management (SRM) programs"
72. 
    Benchmarks & surveys

    13 November 2022 at 17:00
    Marketing procurement

    Benchmark: Panel service agency(s) fee increases

    WFA

    WFA member benchmark on changes in panel service fees and top tips on how to mitigate significant increases, internally or together…

    Read more about "Benchmark: Panel service agency(s) fee increases"
73. 
    Benchmarks & surveys

    11 November 2022 at 09:00
    Marketing capabilities

    Benchmark: Job description for capability role

    WFA

    A benchmark on examples of job descriptions for (junior) marketing capability roles. 

    Read more about "Benchmark: Job description for capability role"
74. 
    Benchmarks & surveys

    31 October 2022 at 08:00
    Marketing capabilities

    Benchmark: Recommended tools for in-house agency operations

    WFA

    WFA member benchmark on recommended tools/systems/apps to support in-house agency operations. 

    Read more about "Benchmark: Recommended tools for in-house agency operations"
75. 
    Benchmarks & surveys

    27 October 2022 at 04:00
    Marketing procurement

    Benchmark: Global Category Management – Digital production & publishing

    WFA

    This WFA member benchmark examines the category management of digital production & publishing.

    Read more about "Benchmark: Global Category Management – Digital production & publishing"
76. 
    Benchmarks & surveys

    25 October 2022 at 17:00
    Agency evaluation & performanceMarketing procurement

    Benchmark: Market Research & Insights – Recommended agency partners

    WFA

    WFA member benchmark on recommended market research & insights agency partners and approaches to benchmarking rates.

    Read more about "Benchmark: Market Research & Insights – Recommended agency partners"
77. 
    Benchmarks & surveys

    25 October 2022 at 03:00
    Marketing procurement

    Benchmark: Global Category Management – Loyalty & Reward

    WFA

    This WFA member benchmark examined the category management of Loyalty & Reward.

    Read more about "Benchmark: Global Category Management – Loyalty & Reward"
78. 
    Benchmarks & surveys

    11 October 2022 at 12:27
    Media measurementAgency evaluation & performanceAgency remuneration & contractsMarketing effectiveness

    WFA Benchmark Results: Measuring Media Dollars & Performance

    WFA

    A WFA member wanted to understand trends in the membership with respect to how media costs are being tracked.

    Read more about "WFA Benchmark Results: Measuring Media Dollars & Performance"
79. 
    Benchmarks & surveys

    4 October 2022 at 12:00
    Marketing procurement

    Benchmark: Global Category Management – Adaptation & transcreation

    WFA

    This WFA member benchmark examined the category management of adaptation & transcreation

    Read more about "Benchmark: Global Category Management – Adaptation & transcreation"
80. 
    Benchmarks & surveys

    1 October 2022 at 05:00

    Benchmark: UX agencies and partners

    WFA

    This WFA member benchmark lists recommendations of user experience research agency partners.

    Read more about "Benchmark: UX agencies and partners"
81. 
    Benchmarks & surveys

    23 September 2022 at 18:00
    Marketing procurement

    Benchmark: Global Category Management – POS & displays

    WFA

    This WFA member benchmark examined the category management of POS & displays.

    Read more about "Benchmark: Global Category Management – POS & displays"
82. 
    Benchmarks & surveys

    14 September 2022 at 19:01
    Media measurementMarketing technologyMarketing technologyData collection & privacyData-driven marketingMarketing effectivenessMarketing technology

    WFA Benchmark: Web tracking in a cookieless world

    WFA

    A WFA member has recently experienced a substantial decrease in the number of people opting into cookies tracking meaning that their…

    Read more about "WFA Benchmark: Web tracking in a cookieless world"
83. 
    Benchmarks & surveys

    15 August 2022 at 16:00
    Media measurementMarketing technologyMarketing technologyData & analyticsMarketing technology

    Benchmark: Members’ thoughts on Ebiquity acquiring MediaPath

    WFA

    A WFA member was looking for reviews of GMP365

    Read more about "Benchmark: Members’ thoughts on Ebiquity acquiring MediaPath"
84. 
    Benchmarks & surveys

    8 August 2022 at 11:16
    Agency managementAgency remuneration & contractsAgency review & pitchingAgency rostersOrganisation & structure

    Benchmark: Exploring Innovative Agency Models

    WFA

    A WFA member was looking at adopting a media agency model that incorporates multiple agencies working together globally. The member…

    Read more about "Benchmark: Exploring Innovative Agency Models"
85. 
    Benchmarks & surveys

    4 August 2022 at 04:30
    Value of advertisingMarketing procurement

    Benchmark: Negotiations with tech titans or big digital platforms

    WFA

    WFA member benchmark on obtaining savings or other forms of value when negotiating with tech titans or big platforms.

    Read more about "Benchmark: Negotiations with tech titans or big digital platforms"
86. 
    Benchmarks & surveys

    21 July 2022 at 05:00
    Marketing effectiveness

    Benchmark: Online communities and advisory boards

    WFA

    A member of the WFA Insight Forum is looking for partnering with agencies for online communities and advisory boards

    Read more about "Benchmark: Online communities and advisory boards"
87. 
    Benchmarks & surveys

    18 July 2022 at 08:00
    Ad fraud & verificationBrand safetyChannelsBrand safety

    Benchmark: Social media compromises/hacks

    WFA

    WFA member benchmark on how to manage social media hacks

    Read more about "Benchmark: Social media compromises/hacks"
88. 
    Benchmarks & surveysGuides & templates

    15 July 2022 at 06:00
    Brand safetyChannelsBrand safetySelf-regulation

    Benchmark: Tracking media in-feed on social platforms

    WFA

    WFA member benchmark on what steps advertisers have taken to address in-feed brand safety issues across social platforms

    Read more about "Benchmark: Tracking media in-feed on social platforms"
89. 
    Benchmarks & surveys

    12 July 2022 at 09:26
    Digital policyMarketing effectiveness

    DGX Benchmark: Google Analytics (July 2022)

    WFA

    WFA’s second member benchmark on the French, Austrian and Italian decisions finding Google Analytics in breach of GDPR.

    Read more about "DGX Benchmark: Google Analytics (July 2022)"
90. 
    Benchmarks & surveys

    30 June 2022 at 07:00
    Marketing capabilities

    Benchmark: Recommended online training platforms (digital marketing skills)

    WFA

    WFA member benchmark on recommended online training platforms that help develop digital marketing skills

    Read more about "Benchmark: Recommended online training platforms (digital marketing skills)"
91. 
    Benchmarks & surveys

    21 June 2022 at 16:32
    Agency managementAgency remuneration & contractsData collection & privacy

    Benchmark: Media agency first party data liability caps

    WFA

    A WFA member was reviewing their agreements with their various media/digital/CRM agencies and reached out with a view of trying to…

    Read more about "Benchmark: Media agency first party data liability caps"
92. 
    Benchmarks & surveys

    21 June 2022 at 11:20

    Benchmark: Recommended brand activation agencies in Germany

    WFA

    WFA member benchmark on recommended brand activation agencies in Germany.

    Read more about "Benchmark: Recommended brand activation agencies in Germany"
93. 
    Benchmarks & surveys

    21 June 2022 at 10:46
    ChannelsMarketing effectiveness

    Benchmark: Purchase funnel media investment allocation for fast moving CPGs

    WFA

    A WFA member reached out with a view of trying to establish some benchmarks for the % of media investment that goes into each stage…

    Read more about "Benchmark: Purchase funnel media investment allocation for fast moving CPGs"
94. 
    Benchmarks & surveys

    27 May 2022 at 06:00

    Benchmark: Market research - challenges and solutions in sharing Nielsen’s data

    WFA

    WFA member benchmark on the challenges and solutions in sharing Nielsen’s data. 

    Read more about "Benchmark: Market research - challenges and solutions in sharing Nielsen’s data"
95. 
    Benchmarks & surveys

    26 May 2022 at 00:00

    Benchmark: Sourcing approach to agency pitch

    WFA

    This WFA member benchmark examined the current sourcing approach to agency pitch.

    Read more about "Benchmark: Sourcing approach to agency pitch"
96. 
    Benchmarks & surveys

    24 May 2022 at 12:30
    Marketing procurementOrganisation & structure

    Benchmark: Global Category Management – Influencer Marketing

    WFA

    This WFA member benchmark examined the category management of Influencer Marketing

    Read more about "Benchmark: Global Category Management – Influencer Marketing"
97. 
    Benchmarks & surveys

    25 April 2022 at 00:00
    Marketing procurementOrganisation & structure

    Benchmark: Recruitment of marketing sourcing talent

    WFA

    WFA member benchmark on recruiting marketing sourcing talent

    Read more about "Benchmark: Recruitment of marketing sourcing talent"
98. 
    Benchmarks & surveys

    22 April 2022 at 17:00
    Marketing procurement

    Benchmark: payment solutions / cashback

    WFA

    WFA member benchmark on payment solutions/cashback

    Read more about "Benchmark: payment solutions / cashback"
99. 
    Benchmarks & surveys

    22 April 2022 at 17:00
    Marketing procurement

    Benchmark: crowdsourced platform in Russia

    WFA

    WFA member benchmark on crowdsourced platforms of freelancers operating in Russia

    Read more about "Benchmark: crowdsourced platform in Russia"
100. 
     Benchmarks & surveys

     22 April 2022 at 17:00
     Marketing procurement

     Benchmark: innovation funds in media/marketing

     WFA

     WFA member benchmark on current practices regarding innovation funds in media and/or marketing

     Read more about "Benchmark: innovation funds in media/marketing"