Posts about News
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Alcohol marketingAlcohol marketing: We must demonstrate how the marketing industry can be a partner for positive change
Read more about "Alcohol marketing: We must demonstrate how the marketing industry can be a partner for positive change"Marketers have made progress in highlighting their role in achieving UN goals but the stakes are rising. Unless we intensify these…
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AI (Artificial Intelligence)Agency managementConsumer insightIn case you missed it… Powerful WFA content from Q3: media planning tools, insights in AI and marketing updates from APAC & LATAM
Read more about "In case you missed it… Powerful WFA content from Q3: media planning tools, insights in AI and marketing updates from APAC & LATAM"We are constantly working with our members to share best practice and smart ways for marketing to make a bigger impact. Here are…
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ChannelsMedia transparencyFive takeouts from the predicted media inflation rises
Read more about "Five takeouts from the predicted media inflation rises"Media inflation is predicted to rise over the next couple of years. WFA Tom Ashby, Global Lead, Media Services, highlights some…
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Global Marketer Week heads to Brussels
Read more about "Global Marketer Week heads to Brussels"Registrations are now open for WFA Global Marketer Week 2025, which will take place in Brussels in partnership with UBA, the Belgian…
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5 take-aways from Buenos Aires
Read more about "5 take-aways from Buenos Aires"Advertisers’ priorities and concerns in Latin America are more aligned than ever with our members’ global agenda, and…
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AI (Artificial Intelligence)AIThe Ritbot tackles marketers’ deepest fears
Read more about "The Ritbot tackles marketers’ deepest fears"Marketing guru Mark Ritson may be travelling the world dispensing words of wisdom, but so is his AI-generated alter-ego, the…
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Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingAgency rostersInfluencersInfluencersWFA launches new call for agency cost data
Read more about "WFA launches new call for agency cost data"The WFA is relaunching its Agency Cost Index (ACI) tool to support members as they seek to gain a better understanding of what the…
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2024 sees growth in WFA membership
Read more about "2024 sees growth in WFA membership"New companies and organisations have signed up to join WFA in 2024.
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WFA discontinues GARM
Read more about "WFA discontinues GARM"Today we announce that GARM will discontinue its activities.
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In-House Forum names new chair from Unilever
Read more about "In-House Forum names new chair from Unilever"Shannon Kalkstein, Global Head of U-Studio and UniAdapt at Unilever, has been named as the new chair of the WFA’s In-House…
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Consumer insightData & analyticsWFA names new chairs for Insight Forum and National Associations Council
Read more about "WFA names new chairs for Insight Forum and National Associations Council"The WFA has appointed a new co-chair for its Insight Forum and a new chair for its National Associations…
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Digital transformationBack to digital basics with WFA
Read more about "Back to digital basics with WFA"Knowledge Spotlights is a series of new courses on key digital marketing topics, designed to help WFA members succeed and boost the…
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WFA President’s Awards recognise six key industry initiatives around the world
Read more about "WFA President’s Awards recognise six key industry initiatives around the world"Industry associations from France, the Netherlands, Nigeria, Sweden, the UK and the US all recognised for actions that help drive…
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Self-regulationMarketing lawMarketers at major multinationals say input from policy professionals is more relevant than ever
Read more about "Marketers at major multinationals say input from policy professionals is more relevant than ever"Top marketers have an appetite for even more policy input on key issues such as sustainability, risk management and…
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L’Oréal and Adweek complete Global Marketer Conference speakers
Read more about "L’Oréal and Adweek complete Global Marketer Conference speakers"Asmita Dubey, the Chief Digital and Marketing Officer at L’Oréal and the current WFA Global Marketer of the Year, and…
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Organisation & structureWFA refreshes Asia Advisory Board
Read more about "WFA refreshes Asia Advisory Board"We have revamped our Asia Advisory Board (AAB) to ensure it addresses the issues that matter to marketers across the…
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Audience measurementChannelsMedia governanceMedia transparencyProgrammaticMarketing technologyMarketing technologyMarketing technologyWe’re ready for a return to Reach and Frequency
Read more about "We’re ready for a return to Reach and Frequency"A proper cross-media measurement solution has been an advertiser demand for years. Matt Green, WFA Director of Global Media…
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AI, Measurement and Policy-Marketing collaboration up for debate at Global Marketer Week
Read more about "AI, Measurement and Policy-Marketing collaboration up for debate at Global Marketer Week"This year’s Global Marketer Week sessions will address critical current topics for advertisers, including AI, the progress…
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Media governanceL’Oréal Chief Media Officer to take on Media Forum co-chair role
Read more about "L’Oréal Chief Media Officer to take on Media Forum co-chair role"Mathias Chaillou, Chief Media Officer at L’Oréal, is to become co-chair of the WFA’s Media Forum, working…
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Digital policyCreativityAIIn case you missed it… Powerful WFA content from Q1
Read more about "In case you missed it… Powerful WFA content from Q1"The WFA team is constantly working with members to share best practice and smart ways for marketing to make a bigger…
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2024 Global Marketer Conference to focus on becoming better brands
Read more about "2024 Global Marketer Conference to focus on becoming better brands"How to become better brands. That is this year’s theme of the WFA Global Marketer Conference, taking place in Toronto on May…
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Marketing’s new ways to deliver value
Read more about "Marketing’s new ways to deliver value"In 2024, marketers need to deliver for their businesses in new and unprecedented ways. CMOs have more power than ever to shape the…
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Three new colleagues join WFA team
Read more about "Three new colleagues join WFA team"Tom Ashby, Bex Fisher and Amparo Gomez have joined WFA to work across marketing services and events.
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Call for submissions: WFA President’s Awards 2024
Read more about "Call for submissions: WFA President’s Awards 2024"WFA to honour President’s Awards winners at Global Marketer Week 2024 in Toronto in May
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Polish Organisation of Advertisers launched
Read more about "Polish Organisation of Advertisers launched"New Polish association POR joins WFA’s global network of national industry associations, in more than 60…
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Media cost inflation to retreat in 2024, finds WFA Outlook 2024 report
Read more about "Media cost inflation to retreat in 2024, finds WFA Outlook 2024 report"From a high point in 2023, global media prices are forecast to decline gradually into 2024, finds the latest WFA media price…
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National associations to meet in Helsinki and Bogotá
Read more about "National associations to meet in Helsinki and Bogotá"Heads and representatives of national advertiser associations from around the world to meet in Europe and Latin…
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WFA welcomes 12 new corporate members
Read more about "WFA welcomes 12 new corporate members"Since December 2022, WFA has welcomed 12 new corporate members, bringing the total of the WFA membership to 151 companies.…
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Jane Wakely (PepsiCo) named WFA Deputy President
Read more about "Jane Wakely (PepsiCo) named WFA Deputy President"WFA has announced the appointment of Jane Wakely, Chief Consumer & Marketing Officer at PepsiCo, as the organisation’s new…
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WFA welcomes new team members
Read more about "WFA welcomes new team members"Brenna Brandes, Rishi Saxena and Tejash Natali have joined WFA to work in marketing services and in ‘Halo’, WFA’s…
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Brand safetyBrand safetyAIGARM launches Generative AI and Metaverse brand safety playbook
Read more about "GARM launches Generative AI and Metaverse brand safety playbook"Please note that GARM was discontinued on August 8. See more here.
GARM has launched a new guide to incorporate brand…
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Unilever: Unstereotype influencer brand content
Read more about "Unilever: Unstereotype influencer brand content"Unilever launched at Cannes Lions 2023 an open-source guide for brands and influencers designed to eliminate stereotypes from…
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Brand safetyBrand safetyGARM and Ad Net Zero launch world's first guide to sustainable media for advertisers
Read more about "GARM and Ad Net Zero launch world's first guide to sustainable media for advertisers"Please note that GARM was discontinued on August 8. See more here.
Together with Ad Net Zero, GARM launches at the…
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Diversity & InclusionUnstereotype Alliance: ‘Say Nothing, Change Nothing’ campaign
Read more about "Unstereotype Alliance: ‘Say Nothing, Change Nothing’ campaign"The industry-led coalition convened by UN Women launched "Say Nothing, Change Nothing" at Cannes Lions 2023, a global campaign to…
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GLAAD: Advertising Visibility Index
Read more about "GLAAD: Advertising Visibility Index"GLAAD launched at Cannes Lions 2023 a new report and scorecard looking at inclusivity and diverse visibility in marketing and…
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Brand safetyBrand safetyGARM starts work on Media Sustainability
Read more about "GARM starts work on Media Sustainability"Please note that GARM was discontinued on August 8. See more here.
The WFA’s GARM is creating a new workstream…
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Consumer insightData-driven marketingMarketing effectivenessVisa expert joins Insight Forum leadership
Read more about "Visa expert joins Insight Forum leadership"Angelica Beard from Visa will co-chair the WFA’s Insight community alongside Mars’ Sorin Patilinet.
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WFA President’s Awards recognise five initiatives around the world
Read more about "WFA President’s Awards recognise five initiatives around the world"Industry Associations from Brazil, France, Norway, UK and USA all recognised for outstanding marketing leadership
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Marketing operationsOrganisation & structureWFA celebrates 70th anniversary with ‘70 in 70’ initiative
Read more about "WFA celebrates 70th anniversary with ‘70 in 70’ initiative"Marketers from Best Buy, Coty, IBM, Kellogg’s, PepsiCo, P&G, Primark, Vodafone, Tata join WFA Executive Committee
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Ukraine media market showing surprising resilience
Read more about "Ukraine media market showing surprising resilience"Ukraine’s media market has proved as resilient as the country’s citizens, according to a “one year on”…
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CreativityDigital transformationMarketing operationsNew speakers announced at WFA Global Marketer Week in Istanbul
Read more about "New speakers announced at WFA Global Marketer Week in Istanbul"The WFA has unveiled a raft of new speakers for Global Marketer Week at the end of April, including five new names for the Global…
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WFA unveils new speakers for Global Marketer Week 2023
Read more about "WFA unveils new speakers for Global Marketer Week 2023"New speakers include leaders from Reckitt, Unilever, The Brandtech Group and Scope3
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Diversity & InclusionWFA names new Global Diversity Ambassadors
Read more about "WFA names new Global Diversity Ambassadors"Marketers from Reckitt, Estée Lauder and The Walt Disney Company join founding Ambassador Jerry Daykin to help steer…
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ESG to take centre stage at Global Marketer Week in Istanbul
Read more about "ESG to take centre stage at Global Marketer Week in Istanbul"With companies under increasing pressure from shareholders, investors, civil society and activists to integrate environmental,…
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Brand safetyMedia governanceBrand safetyTwitter announces its acceleration agenda with GARM to answer brand safety needs
Read more about "Twitter announces its acceleration agenda with GARM to answer brand safety needs"Please note that GARM was discontinued on August 8. See more here.
The Global Alliance for Responsible Media and…
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WFA welcomes 13 new members
Read more about "WFA welcomes 13 new members"WFA has added 11 new corporate members since July, bringing its total membership to 148 companies. It also welcomed into its…
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Consumer insightData-driven marketingMarketing effectivenessWFA appoints new Insight Forum chair
Read more about "WFA appoints new Insight Forum chair"Mars veteran to chair WFA’s Insights community and help boost member peer-to-peer learnings
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Brand safetyBrand safety
WFA and GARM meet Musk to discuss brand safety
Read more about "WFA and GARM meet Musk to discuss brand safety"On December 1st, the WFA Executive Committee met with Twitter’s new leadership team to discuss Twitter’s commitments to…
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First speakers revealed for WFA Global Marketer Week Istanbul 2023
Read more about "First speakers revealed for WFA Global Marketer Week Istanbul 2023"AB InBev, Bumble, Mastercard and VICE leaders to headline event
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WFA names Gary Lim as new Director for Asia-Pacific
Read more about "WFA names Gary Lim as new Director for Asia-Pacific"Gary Lim, former APAC Marketing Communications Director at Johnson & Johnson, has joined WFA as Director of Marketing Services…
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WFA welcomes four new team members
Read more about "WFA welcomes four new team members"Elien Decommer, Sara Fornasiero, Justine David and Andrew Mowbray join WFA’s team to work in key policy areas, membership…
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WFA grows its corporate network
Read more about "WFA grows its corporate network"WFA has welcomed a host of new corporations into its membership in recent months, with 140 multinationals now plugged into the…
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Digital policyWFA and GARM endorse strengthened EU Code of Practice on disinformation
Read more about "WFA and GARM endorse strengthened EU Code of Practice on disinformation"Please note that GARM was discontinued on August 8 2024. See more here.
Industry stakeholders, including WFA and GARM,…
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Brand safetyBrand safetyGARM expands membership to independent brand safety providers
Read more about "GARM expands membership to independent brand safety providers"Please note that GARM was discontinued on August 8 2024. See more here.
Expansion formalises existing…
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AXA and Philips add their weight to WFA’s Planet Pledge
Read more about "AXA and Philips add their weight to WFA’s Planet Pledge"WFA launches Learning Hub to support brands strengthen internal capabilities on sustainable…
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Call for nominations: The Drum Future 50, in partnership with WFA
Read more about "Call for nominations: The Drum Future 50, in partnership with WFA"Future 50 recognises the world’s best new marketing talent under the age of 30 or have only worked in marketing for less than…
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WFA Global Marketer Week heads to Istanbul for 2023
Read more about "WFA Global Marketer Week heads to Istanbul for 2023"Event to take place from April 25 to 28
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WFA unveils new global leadership ahead of Global Marketer Week
Read more about "WFA unveils new global leadership ahead of Global Marketer Week"CMOs from Dole and Nestlé and President of Nigerian Association bolster leadership…
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WFA gears up for Global Marketer Week in Athens
Read more about "WFA gears up for Global Marketer Week in Athens"Speakers include marketing leaders from Mastercard, Procter & Gamble and Unilever
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Alcohol marketingIndependent study shows low ad exposure to alcohol ads online
Read more about "Independent study shows low ad exposure to alcohol ads online"Global study using avatar technology predicts that just 0.82% of all ads online are for alcohol brands
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Only 1.45% of online ads served to children are for HFSS foods
Read more about "Only 1.45% of online ads served to children are for HFSS foods"The study conducted by research firm Nielsen, and commissioned by WFA, found extremely low levels of HFSS advertising online.
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WFA names new leadership for APAC
Read more about "WFA names new leadership for APAC"Dole Sunshine Co.’s Rupen Desai appointed WFA Regional VP and chair of the Asia Advisory Board
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Marketing capabilitiesWFA publishes marketing capabilities playbook
Read more about "WFA publishes marketing capabilities playbook"The First 100 Days of a Marketing Capability Leader builds on insights from seasoned capability…
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Brand safetyBrand safetyWFA calls on brands to reconsider media spend in Russia
Read more about "WFA calls on brands to reconsider media spend in Russia" -
Media governanceMedia transparencyProgrammaticWFA launches global guide to media contracts excellence
Read more about "WFA launches global guide to media contracts excellence"The guide looks at ten areas of best practice around the world
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Marketing procurementWFA names Kredo and McLachlan as new co-chairs of Sourcing Forum
Read more about "WFA names Kredo and McLachlan as new co-chairs of Sourcing Forum"Mars and P&G execs to take on the task of pushing further improvements in marketing procurement practices across the…
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WFA President Emeritus David Wheldon awarded OBE
Read more about "WFA President Emeritus David Wheldon awarded OBE"The award recognises his work as WFA president and his wider contribution to the marketing industry over his illustrious 37 year…
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Diversity & InclusionWFA publishes final DEI Census results
Read more about "WFA publishes final DEI Census results"Just under six out of 10 people in the global marketing business think that best opportunities go to the most deserving employees.…
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First-ever DEI Census reveals major challenges around family status, age, gender, ethnicity and disability for APAC markets
Read more about "First-ever DEI Census reveals major challenges around family status, age, gender, ethnicity and disability for APAC markets"APAC countries surveyed broadly follow global trends with age and family status reported as…
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Digital policyData collection & privacyWFA response to MEP’s call for ban on targeted advertising
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Brand safetyBrand safetyWFA and ANA call on Facebook to address whistleblower allegations
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WFA adds three new team members
Read more about "WFA adds three new team members"Joe Mourani, Jon Baldwin Quintanilla and Giuditta Hanau Santini will work alongside WFA’s leadership to promote the…
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WFA welcomes 10 new corporate members
Read more about "WFA welcomes 10 new corporate members"Ten new multinational companies have joined WFA as corporate members in the first nine months of 2021.
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WFA welcomes four new team members
Read more about "WFA welcomes four new team members"Camilla Hayes, Jef De Wit, Fraser Bridges and Esther Raado will work alongside WFA’s leadership to promote the…
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The Drum and WFA recognise 50 rising stars in brand marketing
Read more about "The Drum and WFA recognise 50 rising stars in brand marketing"Future 50 list recognises the world’s best new marketing talent under the age of 30 or have only worked in brand marketing for…
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Brand purposeBrand reputationL’Oréal, NatWest and PepsiCo sign up to WFA Planet Pledge
Read more about "L’Oréal, NatWest and PepsiCo sign up to WFA Planet Pledge"13 companies now on board pledge to help marketers lead on sustainability
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Data collection & privacyData-driven marketingBrands face APAC privacy challenge
Read more about "Brands face APAC privacy challenge"A new survey by the WFA, Campaign Asia-Pacific and Forrester reveals the scale of the privacy issue faced by brands in the…
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Brand purposeBrand reputationWFA launches framework to help marketers lead on climate change challenge
Read more about "WFA launches framework to help marketers lead on climate change challenge"Initiative is designed to put marketers in a position where they can help lead brands’ responses to climate change
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David Wheldon named WFA President Emeritus
Read more about "David Wheldon named WFA President Emeritus"Title is reserved for Presidents who are considered to have had a transformational impact on the organization
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Can marketing help build back better?
Read more about "Can marketing help build back better?"WFA hosts virtual event to address how marketing can be a positive force post COVID
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WFA announces new speakers for Global Marketer Week 2021
Read more about "WFA announces new speakers for Global Marketer Week 2021"Dole CMO, Diageo media lead, Anti-Defamation League top exec, and renowned environmental professor join event line-up
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Marketing capabilitiesMarketing operationsOrganisation & structureMarketing talent seeks companies with purpose, WFA research
Read more about "Marketing talent seeks companies with purpose, WFA research"Apple, Unilever and P&G are the most attractive companies to work for
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WFA unveils speaker line up for Global Marketer Week 2021
Read more about "WFA unveils speaker line up for Global Marketer Week 2021"Top marketers and business leaders from Grab, LVMH, Mars, Mastercard, P&G and Unilever to take the stage
The focus of…
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Marketing technologyMarketing technologyMarketing technologyWFA President launches book on next generation marketing
Read more about "WFA President launches book on next generation marketing"Mastercard CMO, Raja Rajamannar, has written a new book detailing the challenges and solutions to the coming technology-driven…
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WFA welcomes 19 new corporate members in 2020
Read more about "WFA welcomes 19 new corporate members in 2020"Membership rises to 125 corporate members
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CreativityContagious becomes WFA’s global strategic partner for Creativity
Read more about "Contagious becomes WFA’s global strategic partner for Creativity"Strategic partners help WFA improve on the value delivered to members against a number of priority areas
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Digital policyData & analyticsData collection & privacyAd industry launches 'Partnership for Responsible Addressable Media'
Read more about "Ad industry launches 'Partnership for Responsible Addressable Media'"Goal is to ensure a sustainable future of digital media for businesses and consumers
Governing group of industry leaders…
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Brand safetyBrand safetyNearly a third of advertisers pull back or consider pulling back from platforms
Read more about "Nearly a third of advertisers pull back or consider pulling back from platforms"A significant proportion of WFA members are reducing their spend with social media platforms as a result of concerns about policies…
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WFA welcomes new members
Read more about "WFA welcomes new members"Constellation Brands joins corporate membership and Estonia joins association network
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Asahi, AXA Group, Chanel, Microsoft, Tesco join WFA
Read more about "Asahi, AXA Group, Chanel, Microsoft, Tesco join WFA"Corporate membership for 2019 up by 15%
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Digital transformationThe Customer Framework becomes WFA's global strategic partner for Transformation
Read more about "The Customer Framework becomes WFA's global strategic partner for Transformation"Strategic partners help WFA improve on the value delivered to members against a number of priority areas
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WFA considers name change
Read more about "WFA considers name change"WFA invites members views on potential rebrand
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Marketing procurementThe WFA Global Sourcing Board, 6 months on
Read more about "The WFA Global Sourcing Board, 6 months on"It's been six months since the WFA launched the board whose goal is to revolutionalise the practice and perception of marketing…
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Brand safetyBrand safetyWFA-led Global Alliance for Responsible Media scales up efforts through the World Economic Forum
Read more about "WFA-led Global Alliance for Responsible Media scales up efforts through the World Economic Forum"Please note that GARM was discontinued on August 8 2024. See more here.
GARM is now a flagship project of the WEF…
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Speakers announced for Global Marketer Week 2020
Read more about "Speakers announced for Global Marketer Week 2020"Diageo, General Mills, Grab, Mastercard and P&G to speak at WFA's annual conference for global marketers
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Digital transformationWFA President and CEO acknowledged for helping shape the digital industry
Read more about "WFA President and CEO acknowledged for helping shape the digital industry"Raja Rajamannar and Stephan Loerke are named among 'The Drum Digerati 2019', a list of the world's top 100 digital marketing…
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Agency managementAgency review & pitchingLong-term agency partnership is better than short-term fling
Read more about "Long-term agency partnership is better than short-term fling"Companies can see the advantages of long-term agency relationships but they often behave in a way that makes this hard to deliver,…
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Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingAgency rostersTrue partnership requires a change of approach from advertisers and agencies
Read more about "True partnership requires a change of approach from advertisers and agencies"Long-term relationships require fair balance between scope and budget
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Buenos Aires Declaration for Progressive Advertising
Read more about "Buenos Aires Declaration for Progressive Advertising"WFA and national advertiser associations in South America commit to action on harmful ad stereotypes
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WFA announces first speakers for Global Marketer Week Singapore 2020
Read more about "WFA announces first speakers for Global Marketer Week Singapore 2020"P&G and Mastercard to speak as annual showcase for global marketers heads to Singapore