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  1.    WFA President’s Awards recognise six key industry initiatives around the world

    WFA President’s Awards recognise six key industry initiatives around the world

    Industry associations from France, the Netherlands, Nigeria, Sweden, the UK and the US all recognised for actions that help drive…

    Read more about "WFA President’s Awards recognise six key industry initiatives around the world"
  2.    L’Oréal and Adweek complete Global Marketer Conference speakers

    L’Oréal and Adweek complete Global Marketer Conference speakers

    Asmita Dubey, the Chief Digital and Marketing Officer at L’Oréal and the current WFA Global Marketer of the Year, and…

    Read more about "L’Oréal and Adweek complete Global Marketer Conference speakers"
  3.    WFA refreshes Asia Advisory Board
    Organisation & structure

    WFA refreshes Asia Advisory Board

    We have revamped our Asia Advisory Board (AAB) to ensure it addresses the issues that matter to marketers across the…

    Read more about "WFA refreshes Asia Advisory Board"
  4.    We’re ready for a return to Reach and Frequency
    Audience measurementChannelsMedia governanceMedia transparencyProgrammaticMarketing technologyMarketing technologyMarketing technology

    We’re ready for a return to Reach and Frequency

    A proper cross-media measurement solution has been an advertiser demand for years. Matt Green, WFA Director of Global Media…

    Read more about "We’re ready for a return to Reach and Frequency"
  5.    AI, Measurement and Policy-Marketing collaboration up for debate at Global Marketer Week

    AI, Measurement and Policy-Marketing collaboration up for debate at Global Marketer Week

    This year’s Global Marketer Week sessions will address critical current topics for advertisers, including AI, the progress…

    Read more about "AI, Measurement and Policy-Marketing collaboration up for debate at Global Marketer Week"
  6.    L’Oréal Chief Media Officer to take on Media Forum co-chair role
    Media governance

    L’Oréal Chief Media Officer to take on Media Forum co-chair role

    Mathias Chaillou, Chief Media Officer at L’Oréal, is to become co-chair of the WFA’s Media Forum, working…

    Read more about "L’Oréal Chief Media Officer to take on Media Forum co-chair role"
  7.    In case you missed it… Powerful WFA content from Q1
    Digital policyCreativityAI

    In case you missed it… Powerful WFA content from Q1

    The WFA team is constantly working with members to share best practice and smart ways for marketing to make a bigger…

    Read more about "In case you missed it… Powerful WFA content from Q1"
  8.    2024 Global Marketer Conference to focus on becoming better brands

    2024 Global Marketer Conference to focus on becoming better brands

    How to become better brands. That is this year’s theme of the WFA Global Marketer Conference, taking place in Toronto on May…

    Read more about "2024 Global Marketer Conference to focus on becoming better brands"
  9.    Marketing’s new ways to deliver value

    Marketing’s new ways to deliver value

    In 2024, marketers need to deliver for their businesses in new and unprecedented ways. CMOs have more power than ever to shape the…

    Read more about "Marketing’s new ways to deliver value"
  10.    Three new colleagues join WFA team

    Three new colleagues join WFA team

    Tom Ashby, Bex Fisher and Amparo Gomez have joined WFA to work across marketing services and events.

    Read more about "Three new colleagues join WFA team"
  11.    Call for submissions: WFA President’s Awards 2024

    Call for submissions: WFA President’s Awards 2024

    WFA to honour President’s Awards winners at Global Marketer Week 2024 in Toronto in May

    Read more about "Call for submissions: WFA President’s Awards 2024"
  12.    Polish Organisation of Advertisers launched

    Polish Organisation of Advertisers launched

    New Polish association POR joins WFA’s global network of national industry associations, in more than 60…

    Read more about "Polish Organisation of Advertisers launched"
  13.    Media cost inflation to retreat in 2024, finds WFA Outlook 2024 report

    Media cost inflation to retreat in 2024, finds WFA Outlook 2024 report

    From a high point in 2023, global media prices are forecast to decline gradually into 2024, finds the latest WFA media price…

    Read more about "Media cost inflation to retreat in 2024, finds WFA Outlook 2024 report"
  14.    National associations to meet in Helsinki and Bogotá

    National associations to meet in Helsinki and Bogotá

    Heads and representatives of national advertiser associations from around the world to meet in Europe and Latin…

    Read more about "National associations to meet in Helsinki and Bogotá"
  15.    WFA welcomes 12 new corporate members

    WFA welcomes 12 new corporate members

    Since December 2022, WFA has welcomed 12 new corporate members, bringing the total of the WFA membership to 151 companies.…

    Read more about "WFA welcomes 12 new corporate members"
  16.    Jane Wakely (PepsiCo) named WFA Deputy President

    Jane Wakely (PepsiCo) named WFA Deputy President

    WFA has announced the appointment of Jane Wakely, Chief Consumer & Marketing Officer at PepsiCo, as the organisation’s new…

    Read more about "Jane Wakely (PepsiCo) named WFA Deputy President"
  17.    WFA welcomes new team members

    WFA welcomes new team members

    Brenna Brandes, Rishi Saxena and Tejash Natali have joined WFA to work in marketing services and in ‘Halo’, WFA’s…

    Read more about "WFA welcomes new team members"
  18.    GARM launches Generative AI and Metaverse brand safety playbook
    Brand safetyBrand safety

    GARM launches Generative AI and Metaverse brand safety playbook

    GARM has launched a new guide to incorporate brand safety into Generative AI and Metaverse activations, designed to help…

    Read more about "GARM launches Generative AI and Metaverse brand safety playbook"
  19.    Unilever: Unstereotype influencer brand content

    Unilever: Unstereotype influencer brand content

    Unilever launched at Cannes Lions 2023 an open-source guide for brands and influencers designed to eliminate stereotypes from…

    Read more about "Unilever: Unstereotype influencer brand content"
  20.    GARM and Ad Net Zero launch world's first guide to sustainable media for advertisers
    Brand safetyBrand safety

    GARM and Ad Net Zero launch world's first guide to sustainable media for advertisers

    Together with Ad Net Zero, GARM launches at the Cannes Lions International festival of Creativity the world’s first guide to…

    Read more about "GARM and Ad Net Zero launch world's first guide to sustainable media for advertisers"
  21.    Unstereotype Alliance: ‘Say Nothing, Change Nothing’ campaign
    Diversity & Inclusion

    Unstereotype Alliance: ‘Say Nothing, Change Nothing’ campaign

    The industry-led coalition convened by UN Women launched "Say Nothing, Change Nothing" at Cannes Lions 2023, a global campaign to…

    Read more about "Unstereotype Alliance: ‘Say Nothing, Change Nothing’ campaign"
  22.    GLAAD: Advertising Visibility Index

    GLAAD: Advertising Visibility Index

    GLAAD launched at Cannes Lions 2023 a new report and scorecard looking at inclusivity and diverse visibility in marketing and…

    Read more about "GLAAD: Advertising Visibility Index"
  23.    GARM starts work on Media Sustainability
    Brand safetyBrand safety

    GARM starts work on Media Sustainability

    The WFA’s GARM is creating a new workstream designed to focus attention on Sustainability. The goal: to repeat the…

    Read more about "GARM starts work on Media Sustainability"
  24.    Visa expert joins Insight Forum leadership
    Consumer insightData-driven marketingMarketing effectiveness

    Visa expert joins Insight Forum leadership

    Angelica Beard from Visa will co-chair the WFA’s Insight community alongside Mars’ Sorin Patilinet.

    Read more about "Visa expert joins Insight Forum leadership"
  25.    WFA President’s Awards recognise five initiatives around the world

    WFA President’s Awards recognise five initiatives around the world

    Industry Associations from Brazil, France, Norway, UK and USA all recognised for outstanding marketing leadership

    Read more about "WFA President’s Awards recognise five initiatives around the world"
  26.    WFA celebrates 70th anniversary with ‘70 in 70’ initiative
    Marketing operationsOrganisation & structure

    WFA celebrates 70th anniversary with ‘70 in 70’ initiative

    Marketers from Best Buy, Coty, IBM, Kellogg’s, PepsiCo, P&G, Primark, Vodafone, Tata join WFA Executive Committee

    Read more about "WFA celebrates 70th anniversary with ‘70 in 70’ initiative"
  27.    Ukraine media market showing surprising resilience

    Ukraine media market showing surprising resilience

    Ukraine’s media market has proved as resilient as the country’s citizens, according to a “one year on”…

    Read more about "Ukraine media market showing surprising resilience"
  28.    New speakers announced at WFA Global Marketer Week in Istanbul
    CreativityDigital transformationMarketing operations

    New speakers announced at WFA Global Marketer Week in Istanbul

    The WFA has unveiled a raft of new speakers for Global Marketer Week at the end of April, including five new names for the Global…

    Read more about "New speakers announced at WFA Global Marketer Week in Istanbul"
  29.    WFA unveils new speakers for Global Marketer Week 2023

    WFA unveils new speakers for Global Marketer Week 2023

    New speakers include leaders from Reckitt, Unilever, The Brandtech Group and Scope3

    Read more about "WFA unveils new speakers for Global Marketer Week 2023"
  30.    WFA names new Global Diversity Ambassadors
    Diversity & Inclusion

    WFA names new Global Diversity Ambassadors

    Marketers from Reckitt, Estée Lauder and The Walt Disney Company join founding Ambassador Jerry Daykin to help steer…

    Read more about "WFA names new Global Diversity Ambassadors"
  31.    ESG to take centre stage at Global Marketer Week in Istanbul

    ESG to take centre stage at Global Marketer Week in Istanbul

    With companies under increasing pressure from shareholders, investors, civil society and activists to integrate environmental,…

    Read more about "ESG to take centre stage at Global Marketer Week in Istanbul"
  32.    Twitter announces its acceleration agenda with GARM to answer brand safety needs
    Brand safetyMedia governanceBrand safety

    Twitter announces its acceleration agenda with GARM to answer brand safety needs

    The Global Alliance for Responsible Media and Twitter agree tangible steps to address brand safety-related concerns

    Read more about "Twitter announces its acceleration agenda with GARM to answer brand safety needs"
  33.    WFA welcomes 13 new members

    WFA welcomes 13 new members

    WFA has added 11 new corporate members since July, bringing its total membership to 148 companies. It also welcomed into its…

    Read more about "WFA welcomes 13 new members"
  34.    WFA appoints new Insight Forum chair
    Consumer insightData-driven marketingMarketing effectiveness

    WFA appoints new Insight Forum chair

    Mars veteran to chair WFA’s Insights community and help boost member peer-to-peer learnings

    Read more about "WFA appoints new Insight Forum chair"
  35.    WFA and GARM meet Musk to discuss brand safety
    Brand safetyBrand safety

    WFA and GARM meet Musk to discuss brand safety

    On December 1st, the WFA Executive Committee met with Twitter’s new leadership team to discuss Twitter’s commitments to…

    Read more about "WFA and GARM meet Musk to discuss brand safety"
  36.    First speakers revealed for WFA Global Marketer Week Istanbul 2023

    First speakers revealed for WFA Global Marketer Week Istanbul 2023

    AB InBev, Bumble, Mastercard and VICE leaders to headline event

    Read more about "First speakers revealed for WFA Global Marketer Week Istanbul 2023"
  37.    WFA names Gary Lim as new Director for Asia-Pacific

    WFA names Gary Lim as new Director for Asia-Pacific

    Gary Lim, former APAC Marketing Communications Director at Johnson & Johnson, has joined WFA as Director of Marketing Services…

    Read more about "WFA names Gary Lim as new Director for Asia-Pacific"
  38.    WFA welcomes four new team members

    WFA welcomes four new team members

    Elien Decommer, Sara Fornasiero, Justine David and Andrew Mowbray join WFA’s team to work in key policy areas, membership…

    Read more about "WFA welcomes four new team members"
  39.    WFA grows its corporate network

    WFA grows its corporate network

    WFA has welcomed a host of new corporations into its membership in recent months, with 140 multinationals now plugged into the…

    Read more about "WFA grows its corporate network"
  40.    WFA and GARM endorse strengthened EU Code of Practice on disinformation
    Digital policy

    WFA and GARM endorse strengthened EU Code of Practice on disinformation

    Industry stakeholders, including WFA and GARM, have drafted and endorsed a strengthened EU Code of Practice designed to fight the…

    Read more about "WFA and GARM endorse strengthened EU Code of Practice on disinformation"
  41.    GARM expands membership to independent brand safety providers
    Brand safetyBrand safety

    GARM expands membership to independent brand safety providers

    Expansion formalises existing collaboration

    Read more about "GARM expands membership to independent brand safety providers"
  42.    AXA and Philips add their weight to WFA’s Planet Pledge

    AXA and Philips add their weight to WFA’s Planet Pledge

    WFA launches Learning Hub to support brands strengthen internal capabilities on sustainable…

    Read more about "AXA and Philips add their weight to WFA’s Planet Pledge"
  43.    Call for nominations: The Drum Future 50, in partnership with WFA

    Call for nominations: The Drum Future 50, in partnership with WFA

    Future 50 recognises the world’s best new marketing talent under the age of 30 or have only worked in marketing for less than…

    Read more about "Call for nominations: The Drum Future 50, in partnership with WFA"
  44.    WFA Global Marketer Week heads to Istanbul for 2023

    WFA Global Marketer Week heads to Istanbul for 2023

    Event to take place from April 25 to 28

    Read more about "WFA Global Marketer Week heads to Istanbul for 2023"
  45.    WFA unveils new global leadership ahead of Global Marketer Week

    WFA unveils new global leadership ahead of Global Marketer Week

    CMOs from Dole and Nestlé and President of Nigerian Association bolster leadership…

    Read more about "WFA unveils new global leadership ahead of Global Marketer Week"
  46.    WFA gears up for Global Marketer Week in Athens

    WFA gears up for Global Marketer Week in Athens

    Speakers include marketing leaders from Mastercard, Procter & Gamble and Unilever

    Read more about "WFA gears up for Global Marketer Week in Athens"
  47.    Independent study shows low ad exposure to alcohol ads online
    Alcohol marketing

    Independent study shows low ad exposure to alcohol ads online

    Global study using avatar technology predicts that just 0.82% of all ads online are for alcohol brands

    Read more about "Independent study shows low ad exposure to alcohol ads online"
  48.    Only 1.45% of online ads served to children are for HFSS foods

    Only 1.45% of online ads served to children are for HFSS foods

    The study conducted by research firm Nielsen, and commissioned by WFA, found extremely low levels of HFSS advertising online.

    Read more about "Only 1.45% of online ads served to children are for HFSS foods"
  49.    WFA names new leadership for APAC

    WFA names new leadership for APAC

    Dole Sunshine Co.’s Rupen Desai appointed WFA Regional VP and chair of the Asia Advisory Board

    Read more about "WFA names new leadership for APAC"
  50.    WFA publishes marketing capabilities playbook
    Marketing capabilities

    WFA publishes marketing capabilities playbook

    The First 100 Days of a Marketing Capability Leader builds on insights from seasoned capability…

    Read more about "WFA publishes marketing capabilities playbook"
  51.    WFA calls on brands to reconsider media spend in Russia
    Brand safetyBrand safety

    WFA calls on brands to reconsider media spend in Russia

      

    Read more about "WFA calls on brands to reconsider media spend in Russia"
  52.    WFA launches global guide to media contracts excellence
    Media governanceMedia transparencyProgrammatic

    WFA launches global guide to media contracts excellence

    The guide looks at ten areas of best practice around the world

    Read more about "WFA launches global guide to media contracts excellence"
  53.    WFA names Kredo and McLachlan as new co-chairs of Sourcing Forum
    Marketing procurement

    WFA names Kredo and McLachlan as new co-chairs of Sourcing Forum

    Mars and P&G execs to take on the task of pushing further improvements in marketing procurement practices across the…

    Read more about "WFA names Kredo and McLachlan as new co-chairs of Sourcing Forum"
  54.    WFA President Emeritus David Wheldon awarded OBE

    WFA President Emeritus David Wheldon awarded OBE

    The award recognises his work as WFA president and his wider contribution to the marketing industry over his illustrious 37 year…

    Read more about "WFA President Emeritus David Wheldon awarded OBE"
  55.    WFA publishes final DEI Census results
    Diversity & Inclusion

    WFA publishes final DEI Census results

    Just under six out of 10 people in the global marketing business think that best opportunities go to the most deserving employees.…

    Read more about "WFA publishes final DEI Census results"
  56.    First-ever DEI Census reveals major challenges around family status, age, gender, ethnicity and disability for APAC markets

    First-ever DEI Census reveals major challenges around family status, age, gender, ethnicity and disability for APAC markets

    APAC countries surveyed broadly follow global trends with age and family status reported as…

    Read more about "First-ever DEI Census reveals major challenges around family status, age, gender, ethnicity and disability for APAC markets"
  57.    WFA response to MEP’s call for ban on targeted advertising
    Digital policyData collection & privacy

    WFA response to MEP’s call for ban on targeted advertising

     

    Read more about "WFA response to MEP’s call for ban on targeted advertising"
  58.    WFA and ANA call on Facebook to address whistleblower allegations
    Brand safetyBrand safety

    WFA and ANA call on Facebook to address whistleblower allegations

     

    Read more about "WFA and ANA call on Facebook to address whistleblower allegations"
  59.    WFA adds three new team members

    WFA adds three new team members

    Joe Mourani, Jon Baldwin Quintanilla and Giuditta Hanau Santini will work alongside WFA’s leadership to promote the…

    Read more about "WFA adds three new team members"
  60.    WFA welcomes 10 new corporate members

    WFA welcomes 10 new corporate members

    Ten new multinational companies have joined WFA as corporate members in the first nine months of 2021

    Read more about "WFA welcomes 10 new corporate members"
  61.    WFA welcomes four new team members

    WFA welcomes four new team members

    Camilla Hayes, Jef De Wit, Fraser Bridges and Esther Raado will work alongside WFA’s leadership to promote the…

    Read more about "WFA welcomes four new team members"
  62.    The Drum and WFA recognise 50 rising stars in brand marketing

    The Drum and WFA recognise 50 rising stars in brand marketing

    Future 50 list recognises the world’s best new marketing talent under the age of 30 or have only worked in brand marketing for…

    Read more about "The Drum and WFA recognise 50 rising stars in brand marketing"
  63.    L’Oréal, NatWest and PepsiCo sign up to WFA Planet Pledge
    Brand purposeBrand reputation

    L’Oréal, NatWest and PepsiCo sign up to WFA Planet Pledge

    13 companies now on board pledge to help marketers lead on sustainability  

    Read more about "L’Oréal, NatWest and PepsiCo sign up to WFA Planet Pledge"
  64.    Brands face APAC privacy challenge
    Data collection & privacyData-driven marketing

    Brands face APAC privacy challenge

    A new survey by the WFA, Campaign Asia-Pacific and Forrester reveals the scale of the privacy issue faced by brands in the…

    Read more about "Brands face APAC privacy challenge"
  65.    WFA launches framework to help marketers lead on climate change challenge
    Brand purposeBrand reputation

    WFA launches framework to help marketers lead on climate change challenge

    Initiative is designed to put marketers in a position where they can help lead brands’ responses to climate change

    Read more about "WFA launches framework to help marketers lead on climate change challenge"
  66.    David Wheldon named WFA President Emeritus

    David Wheldon named WFA President Emeritus

    Title is reserved for Presidents who are considered to have had a transformational impact on the organization

    Read more about "David Wheldon named WFA President Emeritus"
  67.    Can marketing help build back better?

    Can marketing help build back better?

    WFA hosts virtual event to address how marketing can be a positive force post COVID

    Read more about "Can marketing help build back better?"
  68.    WFA announces new speakers for Global Marketer Week 2021

    WFA announces new speakers for Global Marketer Week 2021

    Dole CMO, Diageo media lead, Anti-Defamation League top exec, and renowned environmental professor join event line-up

    Read more about "WFA announces new speakers for Global Marketer Week 2021"
  69.    Marketing talent seeks companies with purpose, WFA research
    Marketing capabilitiesMarketing operationsOrganisation & structure

    Marketing talent seeks companies with purpose, WFA research

    Apple, Unilever and P&G are the most attractive companies to work for

    Read more about "Marketing talent seeks companies with purpose, WFA research"
  70.    WFA unveils speaker line up for Global Marketer Week 2021

    WFA unveils speaker line up for Global Marketer Week 2021

    Top marketers and business leaders from Grab, LVMH, Mars, Mastercard, P&G and Unilever to take the stage

    The focus of…

    Read more about "WFA unveils speaker line up for Global Marketer Week 2021"
  71.    WFA President launches book on next generation marketing
    Marketing technologyMarketing technologyMarketing technology

    WFA President launches book on next generation marketing

    Mastercard CMO, Raja Rajamannar, has written a new book detailing the challenges and solutions to the coming technology-driven…

    Read more about "WFA President launches book on next generation marketing"
  72.    WFA welcomes 19 new corporate members in 2020

    WFA welcomes 19 new corporate members in 2020

    Membership rises to 125 corporate members

    Read more about "WFA welcomes 19 new corporate members in 2020"
  73.    Contagious becomes WFA’s global strategic partner for Creativity
    Creativity

    Contagious becomes WFA’s global strategic partner for Creativity

    Strategic partners help WFA improve on the value delivered to members against a number of priority areas

    Read more about "Contagious becomes WFA’s global strategic partner for Creativity"
  74.    Ad industry launches 'Partnership for Responsible Addressable Media'
    Digital policyData & analyticsData collection & privacy

    Ad industry launches 'Partnership for Responsible Addressable Media'

    Goal is to ensure a sustainable future of digital media for businesses and consumers

    Governing group of industry leaders…

    Read more about "Ad industry launches 'Partnership for Responsible Addressable Media'"
  75.    Nearly a third of advertisers pull back or consider pulling back from platforms
    Brand safetyBrand safety

    Nearly a third of advertisers pull back or consider pulling back from platforms

    A significant proportion of WFA members are reducing their spend with social media platforms as a result of concerns about policies…

    Read more about "Nearly a third of advertisers pull back or consider pulling back from platforms"
  76.    WFA welcomes new members

    WFA welcomes new members

    Constellation Brands joins corporate membership and Estonia joins association network

    Read more about "WFA welcomes new members"
  77.    Asahi, AXA Group, Chanel, Microsoft, Tesco join WFA

    Asahi, AXA Group, Chanel, Microsoft, Tesco join WFA

    Corporate membership for 2019 up by 15%

    Read more about "Asahi, AXA Group, Chanel, Microsoft, Tesco join WFA"
  78.    The Customer Framework becomes WFA's global strategic partner for Transformation
    Digital transformation

    The Customer Framework becomes WFA's global strategic partner for Transformation

    Strategic partners help WFA improve on the value delivered to members against a number of priority areas

    Read more about "The Customer Framework becomes WFA's global strategic partner for Transformation"
  79.    WFA considers name change

    WFA considers name change

    WFA invites members views on potential rebrand

    Read more about "WFA considers name change"
  80.    The WFA Global Sourcing Board, 6 months on
    Marketing procurement

    The WFA Global Sourcing Board, 6 months on

    It's been six months since the WFA launched the board whose goal is to revolutionalise the practice and perception of marketing…

    Read more about "The WFA Global Sourcing Board, 6 months on"
  81.    WFA-led Global Alliance for Responsible Media scales up efforts through the World Economic Forum
    Brand safetyBrand safety

    WFA-led Global Alliance for Responsible Media scales up efforts through the World Economic Forum

    GARM is now a flagship project of the WEF Platform for Shaping the Future of Media, Entertainment and…

    Read more about "WFA-led Global Alliance for Responsible Media scales up efforts through the World Economic Forum"
  82.    Speakers announced for Global Marketer Week 2020

    Speakers announced for Global Marketer Week 2020

    Diageo, General Mills, Grab, Mastercard and P&G to speak at WFA's annual conference for global marketers

    Read more about "Speakers announced for Global Marketer Week 2020"
  83.    WFA President and CEO acknowledged for helping shape the digital industry
    Digital transformation

    WFA President and CEO acknowledged for helping shape the digital industry

    Raja Rajamannar and Stephan Loerke are named among 'The Drum Digerati 2019', a list of the world's top 100 digital marketing…

    Read more about "WFA President and CEO acknowledged for helping shape the digital industry"
  84.    Long-term agency partnership is better than short-term fling
    Agency managementAgency review & pitching

    Long-term agency partnership is better than short-term fling

    Companies can see the advantages of long-term agency relationships but they often behave in a way that makes this hard to deliver,…

    Read more about "Long-term agency partnership is better than short-term fling"
  85.    True partnership requires a change of approach from advertisers and agencies
    Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingAgency rosters

    True partnership requires a change of approach from advertisers and agencies

    Long-term relationships require fair balance between scope and budget

    Read more about "True partnership requires a change of approach from advertisers and agencies"
  86.    Buenos Aires Declaration for Progressive Advertising

    Buenos Aires Declaration for Progressive Advertising

    WFA and national advertiser associations in South America commit to action on harmful ad stereotypes

    Read more about "Buenos Aires Declaration for Progressive Advertising"
  87.    WFA announces first speakers for Global Marketer Week Singapore 2020

    WFA announces first speakers for Global Marketer Week Singapore 2020

    P&G and Mastercard to speak as annual showcase for global marketers heads to Singapore

    Read more about "WFA announces first speakers for Global Marketer Week Singapore 2020"
  88.    Marketing leaders on the state of the industry
    Creativity

    Marketing leaders on the state of the industry

    Top marketing leaders offer their views on the marketing organisation, the evolving client-agency relationship, balancing creativity…

    Read more about "Marketing leaders on the state of the industry"
  89.    Ioana Dănilă joins WFA as Marketing Insights Manager

    Ioana Dănilă joins WFA as Marketing Insights Manager

    Ioana will work with WFA's marketing services team on the delivery of global research and insights to WFA members

    Read more about "Ioana Dănilă joins WFA as Marketing Insights Manager"
  90.    WFA launches Guide to Better Marketing
    Brand purpose

    WFA launches Guide to Better Marketing

    Guide gathers insights from 10 years of exploring what makes for great marketing in the digital age

    Read more about "WFA launches Guide to Better Marketing"
  91.    WFA unveils event lineup and speakers for Global Marketer Conference

    WFA unveils event lineup and speakers for Global Marketer Conference

    Top marketers from Airbnb, Diageo, Mastercard, Unilever and Vodafone to speak at annual showcase for global marketers in Lisbon on…

    Read more about "WFA unveils event lineup and speakers for Global Marketer Conference"
  92.    How can marketing change the world for the better?
    Brand purpose

    How can marketing change the world for the better?

    Four industry thought leaders will make the case for how they think marketing can change the world on 27 March in Lisbon

    Read more about "How can marketing change the world for the better?"
  93.    How can policy and marketing functions align?
    Digital policy

    How can policy and marketing functions align?

    The WFA Policy Forum in Lisbon will explore the relationship between marketers and policy teams.

    Read more about "How can policy and marketing functions align?"
  94.    Exploring the global marketing organisation of the future
    Integrated marketing

    Exploring the global marketing organisation of the future

    The Integration Forum in Lisbon will discuss the changes needed for brands to remain relevant to consumers

    Read more about "Exploring the global marketing organisation of the future"
  95.    Evolving marketing procurement beyond costs
    Marketing procurement

    Evolving marketing procurement beyond costs

    How do you move beyond a pure focus on savings and demonstrate the value marketing procurement creates for the business?

    Read more about "Evolving marketing procurement beyond costs"
  96.    Putting the Media Charter into action
    Ad fraud & verificationBrand safetyMedia governanceMedia transparencyBrand safety

    Putting the Media Charter into action

    The WFA Media Forum on 27 March will explore the actions that are needed to create a sustainable ad ecosystem

    Read more about "Putting the Media Charter into action"
  97.    Nine out of ten marketers in APAC buy media programmatically
    ProgrammaticData-driven marketing

    Nine out of ten marketers in APAC buy media programmatically

    Recent WFA poll on APAC Programmatic Proficiency & Practices reveals the areas for optimization in a fast maturing market

    Read more about "Nine out of ten marketers in APAC buy media programmatically"
  98.    WFA hires Max Schmidt and Joel Gan
    Organisation & structure

    WFA hires Max Schmidt and Joel Gan

    Max Schmidt joins the digital policy team in Brussels and Joel Gan joins WFA’s Singapore team.

    Read more about "WFA hires Max Schmidt and Joel Gan"
  99.    WFA welcomes the global expansion of the Better Ads Standards
    Digital policyValue of advertising

    WFA welcomes the global expansion of the Better Ads Standards

    Ad formats deemed unacceptable by consumers to be banned worldwide

    Read more about "WFA welcomes the global expansion of the Better Ads Standards"
  100.    Airbnb, Panasonic, Shiseido join WFA

    Airbnb, Panasonic, Shiseido join WFA

    New members in the last months include CIMB Bank, Etihad Airways, Kaspersky Lab, Reliance Industries, Singapore Airlines and…

    Read more about "Airbnb, Panasonic, Shiseido join WFA"