Posts about News
All entries
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AI (Artificial Intelligence)Agency managementConsumer insight
In case you missed it… Powerful WFA content from Q3: media planning tools, insights in AI and marketing updates from APAC & LATAM
We are constantly working with our members to share best practice and smart ways for marketing to make a bigger impact. Here are…
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ChannelsMedia transparency
Five takeouts from the predicted media inflation rises
Media inflation is predicted to rise over the next couple of years. WFA Tom Ashby, Global Lead, Media Services, highlights some…
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Global Marketer Week heads to Brussels
Registrations are now open for WFA Global Marketer Week 2025, which will take place in Brussels in partnership with UBA, the Belgian…
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5 take-aways from Buenos Aires
Advertisers’ priorities and concerns in Latin America are more aligned than ever with our members’ global agenda, and…
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AI (Artificial Intelligence)AI
The Ritbot tackles marketers’ deepest fears
Marketing guru Mark Ritson may be travelling the world dispensing words of wisdom, but so is his AI-generated alter-ego, the…
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Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingAgency rostersInfluencersInfluencers
WFA launches new call for agency cost data
The WFA is relaunching its Agency Cost Index (ACI) tool to support members as they seek to gain a better understanding of what the…
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2024 sees growth in WFA membership
New companies and organisations have signed up to join WFA in 2024.
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WFA discontinues GARM
Today we announce that GARM will discontinue its activities.
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In-House Forum names new chair from Unilever
Shannon Kalkstein, Global Head of U-Studio and UniAdapt at Unilever, has been named as the new chair of the WFA’s In-House…
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Consumer insightData & analytics
WFA names new chairs for Insight Forum and National Associations Council
The WFA has appointed a new co-chair for its Insight Forum and a new chair for its National Associations…
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Digital transformation
Back to digital basics with WFA
Knowledge Spotlights is a series of new courses on key digital marketing topics, designed to help WFA members succeed and boost the…
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WFA President’s Awards recognise six key industry initiatives around the world
Industry associations from France, the Netherlands, Nigeria, Sweden, the UK and the US all recognised for actions that help drive…
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Self-regulationMarketing law
Marketers at major multinationals say input from policy professionals is more relevant than ever
Top marketers have an appetite for even more policy input on key issues such as sustainability, risk management and…
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L’Oréal and Adweek complete Global Marketer Conference speakers
Asmita Dubey, the Chief Digital and Marketing Officer at L’Oréal and the current WFA Global Marketer of the Year, and…
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Organisation & structure
WFA refreshes Asia Advisory Board
We have revamped our Asia Advisory Board (AAB) to ensure it addresses the issues that matter to marketers across the…
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Audience measurementChannelsMedia governanceMedia transparencyProgrammaticMarketing technologyMarketing technologyMarketing technology
We’re ready for a return to Reach and Frequency
A proper cross-media measurement solution has been an advertiser demand for years. Matt Green, WFA Director of Global Media…
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AI, Measurement and Policy-Marketing collaboration up for debate at Global Marketer Week
This year’s Global Marketer Week sessions will address critical current topics for advertisers, including AI, the progress…
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Media governance
L’Oréal Chief Media Officer to take on Media Forum co-chair role
Mathias Chaillou, Chief Media Officer at L’Oréal, is to become co-chair of the WFA’s Media Forum, working…
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Digital policyCreativityAI
In case you missed it… Powerful WFA content from Q1
The WFA team is constantly working with members to share best practice and smart ways for marketing to make a bigger…
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2024 Global Marketer Conference to focus on becoming better brands
How to become better brands. That is this year’s theme of the WFA Global Marketer Conference, taking place in Toronto on May…
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Marketing’s new ways to deliver value
In 2024, marketers need to deliver for their businesses in new and unprecedented ways. CMOs have more power than ever to shape the…
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Three new colleagues join WFA team
Tom Ashby, Bex Fisher and Amparo Gomez have joined WFA to work across marketing services and events.
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Call for submissions: WFA President’s Awards 2024
WFA to honour President’s Awards winners at Global Marketer Week 2024 in Toronto in May
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Polish Organisation of Advertisers launched
New Polish association POR joins WFA’s global network of national industry associations, in more than 60…
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Media cost inflation to retreat in 2024, finds WFA Outlook 2024 report
From a high point in 2023, global media prices are forecast to decline gradually into 2024, finds the latest WFA media price…
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National associations to meet in Helsinki and Bogotá
Heads and representatives of national advertiser associations from around the world to meet in Europe and Latin…
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WFA welcomes 12 new corporate members
Since December 2022, WFA has welcomed 12 new corporate members, bringing the total of the WFA membership to 151 companies.…
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Jane Wakely (PepsiCo) named WFA Deputy President
WFA has announced the appointment of Jane Wakely, Chief Consumer & Marketing Officer at PepsiCo, as the organisation’s new…
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WFA welcomes new team members
Brenna Brandes, Rishi Saxena and Tejash Natali have joined WFA to work in marketing services and in ‘Halo’, WFA’s…
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Brand safetyBrand safetyAI
GARM launches Generative AI and Metaverse brand safety playbook
Please note that GARM was discontinued on August 8. See more here.
GARM has launched a new guide to incorporate brand…
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Unilever: Unstereotype influencer brand content
Unilever launched at Cannes Lions 2023 an open-source guide for brands and influencers designed to eliminate stereotypes from…
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Brand safetyBrand safety
GARM and Ad Net Zero launch world's first guide to sustainable media for advertisers
Please note that GARM was discontinued on August 8. See more here.
Together with Ad Net Zero, GARM launches at the…
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Diversity & Inclusion
Unstereotype Alliance: ‘Say Nothing, Change Nothing’ campaign
The industry-led coalition convened by UN Women launched "Say Nothing, Change Nothing" at Cannes Lions 2023, a global campaign to…
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GLAAD: Advertising Visibility Index
GLAAD launched at Cannes Lions 2023 a new report and scorecard looking at inclusivity and diverse visibility in marketing and…
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Brand safetyBrand safety
GARM starts work on Media Sustainability
Please note that GARM was discontinued on August 8. See more here.
The WFA’s GARM is creating a new workstream…
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Consumer insightData-driven marketingMarketing effectiveness
Visa expert joins Insight Forum leadership
Angelica Beard from Visa will co-chair the WFA’s Insight community alongside Mars’ Sorin Patilinet.
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WFA President’s Awards recognise five initiatives around the world
Industry Associations from Brazil, France, Norway, UK and USA all recognised for outstanding marketing leadership
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Marketing operationsOrganisation & structure
WFA celebrates 70th anniversary with ‘70 in 70’ initiative
Marketers from Best Buy, Coty, IBM, Kellogg’s, PepsiCo, P&G, Primark, Vodafone, Tata join WFA Executive Committee
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Ukraine media market showing surprising resilience
Ukraine’s media market has proved as resilient as the country’s citizens, according to a “one year on”…
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CreativityDigital transformationMarketing operations
New speakers announced at WFA Global Marketer Week in Istanbul
The WFA has unveiled a raft of new speakers for Global Marketer Week at the end of April, including five new names for the Global…
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WFA unveils new speakers for Global Marketer Week 2023
New speakers include leaders from Reckitt, Unilever, The Brandtech Group and Scope3
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Diversity & Inclusion
WFA names new Global Diversity Ambassadors
Marketers from Reckitt, Estée Lauder and The Walt Disney Company join founding Ambassador Jerry Daykin to help steer…
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ESG to take centre stage at Global Marketer Week in Istanbul
With companies under increasing pressure from shareholders, investors, civil society and activists to integrate environmental,…
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Brand safetyMedia governanceBrand safety
Twitter announces its acceleration agenda with GARM to answer brand safety needs
Please note that GARM was discontinued on August 8. See more here.
The Global Alliance for Responsible Media and…
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WFA welcomes 13 new members
WFA has added 11 new corporate members since July, bringing its total membership to 148 companies. It also welcomed into its…
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Consumer insightData-driven marketingMarketing effectiveness
WFA appoints new Insight Forum chair
Mars veteran to chair WFA’s Insights community and help boost member peer-to-peer learnings
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Brand safetyBrand safety
WFA and GARM meet Musk to discuss brand safety
On December 1st, the WFA Executive Committee met with Twitter’s new leadership team to discuss Twitter’s commitments to…
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First speakers revealed for WFA Global Marketer Week Istanbul 2023
AB InBev, Bumble, Mastercard and VICE leaders to headline event
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WFA names Gary Lim as new Director for Asia-Pacific
Gary Lim, former APAC Marketing Communications Director at Johnson & Johnson, has joined WFA as Director of Marketing Services…
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WFA welcomes four new team members
Elien Decommer, Sara Fornasiero, Justine David and Andrew Mowbray join WFA’s team to work in key policy areas, membership…
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WFA grows its corporate network
WFA has welcomed a host of new corporations into its membership in recent months, with 140 multinationals now plugged into the…
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Digital policy
WFA and GARM endorse strengthened EU Code of Practice on disinformation
Please note that GARM was discontinued on August 8 2024. See more here.
Industry stakeholders, including WFA and GARM,…
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Brand safetyBrand safety
GARM expands membership to independent brand safety providers
Please note that GARM was discontinued on August 8 2024. See more here.
Expansion formalises existing…
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AXA and Philips add their weight to WFA’s Planet Pledge
WFA launches Learning Hub to support brands strengthen internal capabilities on sustainable…
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Call for nominations: The Drum Future 50, in partnership with WFA
Future 50 recognises the world’s best new marketing talent under the age of 30 or have only worked in marketing for less than…
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WFA Global Marketer Week heads to Istanbul for 2023
Event to take place from April 25 to 28
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WFA unveils new global leadership ahead of Global Marketer Week
CMOs from Dole and Nestlé and President of Nigerian Association bolster leadership…
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WFA gears up for Global Marketer Week in Athens
Speakers include marketing leaders from Mastercard, Procter & Gamble and Unilever
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Alcohol marketing
Independent study shows low ad exposure to alcohol ads online
Global study using avatar technology predicts that just 0.82% of all ads online are for alcohol brands
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Only 1.45% of online ads served to children are for HFSS foods
The study conducted by research firm Nielsen, and commissioned by WFA, found extremely low levels of HFSS advertising online.
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WFA names new leadership for APAC
Dole Sunshine Co.’s Rupen Desai appointed WFA Regional VP and chair of the Asia Advisory Board
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Marketing capabilities
WFA publishes marketing capabilities playbook
The First 100 Days of a Marketing Capability Leader builds on insights from seasoned capability…
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Brand safetyBrand safety
WFA calls on brands to reconsider media spend in Russia
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Media governanceMedia transparencyProgrammatic
WFA launches global guide to media contracts excellence
The guide looks at ten areas of best practice around the world
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Marketing procurement
WFA names Kredo and McLachlan as new co-chairs of Sourcing Forum
Mars and P&G execs to take on the task of pushing further improvements in marketing procurement practices across the…
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WFA President Emeritus David Wheldon awarded OBE
The award recognises his work as WFA president and his wider contribution to the marketing industry over his illustrious 37 year…
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Diversity & Inclusion
WFA publishes final DEI Census results
Just under six out of 10 people in the global marketing business think that best opportunities go to the most deserving employees.…
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First-ever DEI Census reveals major challenges around family status, age, gender, ethnicity and disability for APAC markets
APAC countries surveyed broadly follow global trends with age and family status reported as…
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Digital policyData collection & privacy
WFA response to MEP’s call for ban on targeted advertising
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Brand safetyBrand safety
WFA and ANA call on Facebook to address whistleblower allegations
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WFA adds three new team members
Joe Mourani, Jon Baldwin Quintanilla and Giuditta Hanau Santini will work alongside WFA’s leadership to promote the…
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WFA welcomes 10 new corporate members
Ten new multinational companies have joined WFA as corporate members in the first nine months of 2021.
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WFA welcomes four new team members
Camilla Hayes, Jef De Wit, Fraser Bridges and Esther Raado will work alongside WFA’s leadership to promote the…
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The Drum and WFA recognise 50 rising stars in brand marketing
Future 50 list recognises the world’s best new marketing talent under the age of 30 or have only worked in brand marketing for…
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Brand purposeBrand reputation
L’Oréal, NatWest and PepsiCo sign up to WFA Planet Pledge
13 companies now on board pledge to help marketers lead on sustainability
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Data collection & privacyData-driven marketing
Brands face APAC privacy challenge
A new survey by the WFA, Campaign Asia-Pacific and Forrester reveals the scale of the privacy issue faced by brands in the…
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Brand purposeBrand reputation
WFA launches framework to help marketers lead on climate change challenge
Initiative is designed to put marketers in a position where they can help lead brands’ responses to climate change
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David Wheldon named WFA President Emeritus
Title is reserved for Presidents who are considered to have had a transformational impact on the organization
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Can marketing help build back better?
WFA hosts virtual event to address how marketing can be a positive force post COVID
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WFA announces new speakers for Global Marketer Week 2021
Dole CMO, Diageo media lead, Anti-Defamation League top exec, and renowned environmental professor join event line-up
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Marketing capabilitiesMarketing operationsOrganisation & structure
Marketing talent seeks companies with purpose, WFA research
Apple, Unilever and P&G are the most attractive companies to work for
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WFA unveils speaker line up for Global Marketer Week 2021
Top marketers and business leaders from Grab, LVMH, Mars, Mastercard, P&G and Unilever to take the stage
The focus of…
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Marketing technologyMarketing technologyMarketing technology
WFA President launches book on next generation marketing
Mastercard CMO, Raja Rajamannar, has written a new book detailing the challenges and solutions to the coming technology-driven…
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WFA welcomes 19 new corporate members in 2020
Membership rises to 125 corporate members
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Creativity
Contagious becomes WFA’s global strategic partner for Creativity
Strategic partners help WFA improve on the value delivered to members against a number of priority areas
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Digital policyData & analyticsData collection & privacy
Ad industry launches 'Partnership for Responsible Addressable Media'
Goal is to ensure a sustainable future of digital media for businesses and consumers
Governing group of industry leaders…
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Brand safetyBrand safety
Nearly a third of advertisers pull back or consider pulling back from platforms
A significant proportion of WFA members are reducing their spend with social media platforms as a result of concerns about policies…
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WFA welcomes new members
Constellation Brands joins corporate membership and Estonia joins association network
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Asahi, AXA Group, Chanel, Microsoft, Tesco join WFA
Corporate membership for 2019 up by 15%
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Digital transformation
The Customer Framework becomes WFA's global strategic partner for Transformation
Strategic partners help WFA improve on the value delivered to members against a number of priority areas
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WFA considers name change
WFA invites members views on potential rebrand
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Marketing procurement
The WFA Global Sourcing Board, 6 months on
It's been six months since the WFA launched the board whose goal is to revolutionalise the practice and perception of marketing…
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Brand safetyBrand safety
WFA-led Global Alliance for Responsible Media scales up efforts through the World Economic Forum
Please note that GARM was discontinued on August 8 2024. See more here.
GARM is now a flagship project of the WEF…
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Speakers announced for Global Marketer Week 2020
Diageo, General Mills, Grab, Mastercard and P&G to speak at WFA's annual conference for global marketers
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Digital transformation
WFA President and CEO acknowledged for helping shape the digital industry
Raja Rajamannar and Stephan Loerke are named among 'The Drum Digerati 2019', a list of the world's top 100 digital marketing…
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Agency managementAgency review & pitching
Long-term agency partnership is better than short-term fling
Companies can see the advantages of long-term agency relationships but they often behave in a way that makes this hard to deliver,…
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Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingAgency rosters
True partnership requires a change of approach from advertisers and agencies
Long-term relationships require fair balance between scope and budget
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Buenos Aires Declaration for Progressive Advertising
WFA and national advertiser associations in South America commit to action on harmful ad stereotypes
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WFA announces first speakers for Global Marketer Week Singapore 2020
P&G and Mastercard to speak as annual showcase for global marketers heads to Singapore
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Creativity
Marketing leaders on the state of the industry
Top marketing leaders offer their views on the marketing organisation, the evolving client-agency relationship, balancing creativity…