I’ve fumbled two big opportunities to get rich quick. The first was when I wrote a feature for the Guardian about Bitcoin when…

The WFA team is constantly working with members to share best practice and smart ways for marketing to make a bigger…

The European Association of Communications Agencies published a new report during Cannes Lions 2024 which looks at gender inequality…

New WFA research shows that measurement, targets and identifying diverse suppliers are key barriers to implementing Diversity,…

This case study was originally published in the WFA DEI in Content Production guide (June…

This case study was originally published in the WFA DEI in Content Production guide (June…

This case study was originally published in the WFA DEI in Content Production guide (June…

Marketers at this year’s Global Marketer Week responded to the challenge that being CMO had turned into an impossible…

Few external forces are more influential to human behaviour than culture, which makes cracking the culture…

Uncertainty and volatility are on the rise, whilst globalization is perceived to be in retreat. Yet…

How can brands be resilient in polarised times? Sebastian Parker and Ishani Rege from Creative Equals, WFA's strategic partner for…

The industry-led coalition convened by UN Women published the third iteration of its report examining the progress of DEI across the…

Have you heard of Bryan Johnson? He’s the tech entrepreneur who made international headlines because he spends millions of…

Cannes Lions jurors and commentators share their views on this year's edition of the festival.

This year’s Cannes Lions had a real buzz about it. Clients seemed re-energised by the reprioritisation of creative…

The industry-led coalition convened by UN Women launched "Say Nothing, Change Nothing" at Cannes Lions 2023, a global campaign to…

Despite one in two saying things are improving, inclusion scores remain the same as in 2021. The greatest forms of discrimination…

The industry-wide survey had nearly 19,000 participants from the UK’s advertising workforce

WFA National Associations Council members discussed the leadership role of national associations in helping their members and the…

Marketing professionals to share their workplace experiences by filling in anonymous,…

Talent is the lifeblood of marketing. Brands need to meet their needs for a better lived experience if they want to attract and…

Meeting overview and presentations from WFA’s Remote Media Forum on the 7^th of December 2022

Consumers come in all shapes and sizes, so brands need to ensure they are getting insights from everyone. Corrine Moy, Council…

Nathalie Lam, Philips Global Head of Sponsorship and Marketing Transformation Lead, explains how Philips wants its creative content…

Inclusive marketing isn’t just a sideline or a charity project, it’s just better marketing, says Jerry Daykin,…

A WFA session around how to embed true representation across the entire marketing process

Ensuring that a brand’s marketing communications is representative and inclusive of diverse audiences is an essential…

Non-profit hijacks online auction platform to educate about the effects of Motor Neurone Disease.

This article was…

How a financial institution played on a cultural insight to rebuild the credit histories and promote the financial inclusion of…

WFA podcast host, David Wheldon, speaks with Rupen Desai, Global Chief Marketing Officer at Dole Sunshine Company, about brands…

Cable provider creates video chat system to help individuals with autism interpret emotions.

This article was originally…

Global tech companies Dell and Intel collaborate to help MND patients preserve their voice.

This article was originally…

A WFA member reached out with a view of trying to establish some benchmarks for the % of media investment that goes into each stage…

The creative marketing agency RAPP mentorship program to help bridge the gaps between older and younger generations.

Diageo has launched its first ever global Menopause Guidelines ‘Thriving Through Menopause’. 

EY’s “Better You” program in the US is designed to support the physical, financial, social, and emotional needs of…

Reach out to LGBTQ+ industry advocacy organisations, such as GLAAD (USA) and Outvertising (UK), which offer employer resources and…

Walmart US works with the Racial Equity Institute (REI) to offer training that examines the history of race in America as well as…

Barclay’s This is Me initiative challenges the stigma around disability and mental health in the…

Kellogg’s Work + Family Hub provides a one-stop-shop to help support employees balance work and life responsibilities,…

To stand any chance of fighting inequality through inclusive business and branding, we need leaders who will drive ED&I…

On the two-year anniversary of the killing of George Floyd, WFA Global Diversity Ambassador, Belinda Smith, reflects on whether the…

Femcare brand stitches vaginas onto traditional Malaysian blouses to draw attention to taboos surrounding the female…

Peruvian beer brand develops gaming tool to convert voice calls into sign language to ensure deaf and hard of hearing players…

Meeting overview and presentations from WFA’s Media Forum during Global Marketer Week in Athens on 6th April 2022

NABS, a UK wellbeing charity for the advertising an media industry, presented the results of a survey that highlights the worrying…

The report shows how audiences demand more of the media and entertainment industry in terms of diversity, equity and inclusion…

Why Lacta, Greece’s top chocolate brand, subverted its messaging around love to deliver a domestic violence awareness campaign…

How Maltesers sparked conversation and united women through laughter to destigmatise maternal mental health

This article was…

Deep dive on diversity & representation in media, following the launch of a new WFA guide to addressing DEI issues in the media…

UN Women-led coalition to help eradicate stereotypes in ads now present in 11 of the largest ad markets

Launch session of the WFA trends report highlighting the current state of diversity and inclusion in the marketing industry.

Recent research amongst the WFA network and led in partnership with MediaSense, revealed huge appetite to evolve the conventional…

Advertising can be a force for good that promotes change towards a more diverse and inclusive world. To help marketeers in this…

How a UK broadcaster evolved its creative platform to challenge perceptions about disability and promote its Paralympics…

How a telco proved the power of connectivity by registering undocumented children in Pakistan

This article was originally…

Deodorant brand launches campaign to tackle the lack of inclusivity in the fitness industry

This article was originally…

New guide provides local examples of unstereotyped work combined with global insight into areas where bias can occur in the creative…

Online marketplace recreates iconic kisses with LGBTQ+ couples

This article was originally published in Contagious I/O…

Beer brand closes gender pay gap by driving the call to action in sports sponsorship

This article…

New research shows how embracing diversity in content delivers better results. Will Gilroy from the WFA and Daren Poole from Kantar…

A new UK cross-industry initiative to improve the representation of Black people in marketing.

Create meaningful change by…

Census represents biggest ever global cross-industry collaboration between WFA, agencies associations Voxcomm and EACA, Campaign,…

New ANA report highlights growing importance of hiring diverse suppliers among marketers

Global action platform report identifies key goals and recommendations for the marketing industry to improve diversity and…

Smooth words and engagement from the ad industry still need to be translated into real action, argues Belinda Smith, CEO Americas,…

A Unicef-Geena Davis Institute for Gender in Media analysis of gender representation in 1,000 most viewed advertisements in India on…

FMCG giant spurs brands to be more inclusive by funding diverse casting costs

This article was originally published…

We've asked six industry leaders to share their perspectives

The study includes research in partnership with the Geena Davis Institute on Gender in Media, a survey of 1,200 people, a review of…

Why a toy maker decided to remodel conventions with a genderless doll range

This article was originally published in…

Mexican airline tackles prejudice using DNA testing

This article was originally published in Contagious I/O on 28 January…

How Google used the power of the web and AI to improve the accessibility of art and music

This article was originally…