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13 January 2026 at 00:00 WFA Forum Connect heads to Mumbai
19 December 2025 at 00:00 Next steps for Halo and cross-media measurement in 2026
17 December 2025 at 00:00 Call for submissions: WFA President’s Awards 2026
17 December 2025 at 00:00 Why data integrity matters for media effectiveness
17 December 2025 at 00:00 4 changes taking place in sponsorships and partnerships
16 December 2025 at 00:00 How WFA Forums have brought clarity to a turbulent 2025
16 December 2025 at 00:00 How to supercharge your AI adoption
16 December 2025 at 00:00 In the spotlight: Raffaele Pastore - Italian Advertisers' Association
15 December 2025 at 17:00 Influencer marketing: how is it being strategically procured?
15 December 2025 at 08:00 Is it all about AI? What's really shaping the CMO Agenda? - 2025 in review
15 December 2025 at 07:00 Community matters in unpredictable times. WFA CEO's year in review.
12 December 2025 at 15:00 Inflation and media budgets - is there still a link?
12 December 2025 at 00:00 10 marketing trends to watch out for in 2026
27 November 2025 at 09:00 First speakers announced for Global Marketer Conference 2026
26 November 2025 at 10:30 Global brands, global shifts: marketing transformation in action
26 November 2025 at 10:00 CMOs: your marketing procurement team might be more useful than you think
26 November 2025 at 07:00 Rory Sutherland on fat-tailed marketing and why creativity outperforms efficiency
25 November 2025 at 00:00 Media Budgets set to grow in 2026
19 November 2025 at 00:01 WFA reveals finalists for Global Marketer of the Year 2025
19 November 2025 at 00:00 Understanding global rules on AI transparency in advertising
19 November 2025 at 00:00 Full-funnel media planning – perspectives from global media leads
19 November 2025 at 00:00 How are marketing procurement leads managing POS & Displays?
19 November 2025 at 00:00 How brands are unlocking insights with mature knowledge management systems
19 November 2025 at 00:00 What’s best practice for training insights teams?
6 November 2025 at 10:00 New framework seeks to help brands leverage AI inclusively
6 November 2025 at 00:00 Key WFA insight and best practice you may have missed in September and October
6 November 2025 at 00:00 The Candid CMO: François Bazini, Chief Marketing Officer for Suntory Beverage & Food Europe
5 November 2025 at 17:00 AI Knowledge Spotlight: The Future of AI Search with Google
4 November 2025 at 00:00 How AI is changing in-house agencies
31 October 2025 at 00:00 Building brands that matter
24 October 2025 at 00:00 Effective integration for growth
22 October 2025 at 00:00 5 lessons for building an impactful career in Insights
20 October 2025 at 00:00 Global media inflation stabilises at 4%, WFA Outlook
16 October 2025 at 09:00 Integration not scale is key to media success
16 October 2025 at 00:00 The future of marketing leadership
15 October 2025 at 15:00 AI Knowledge Spotlight with IPSOS
8 October 2025 at 13:21 Unlocking AI for Public Affairs
2 October 2025 at 09:00 WFA names jury for 2025 Global Marketer of the Year
2 October 2025 at 08:00 WFA holds LATAM regional meeting in Montevideo
2 October 2025 at 00:00 Marketers move to make AI adoption more sustainable
1 October 2025 at 09:00 Magnum Ice Cream's CMO on Unilever, Minecraft ice cream and cultural relevance
30 September 2025 at 09:00 Eight new members join WFA
29 September 2025 at 09:00 Going beyond ads on alcohol
24 September 2025 at 15:00 Knowledge Spotlight: Privacy enhancing technologies (PETs) in advertising with Google
24 September 2025 at 09:00 Marketing procurement’s early AI steps
15 September 2025 at 12:00 ABA Brazil publishes guidance on OOH metrics
10 September 2025 at 09:00 Radical Innovation, latest in the series of WFA playbooks on Sustainable Marketing
4 September 2025 at 00:00 Recommendations for how to do better influencer marketing
3 September 2025 at 09:00 WFA holds LATAM Regional Meeting in Montevideo
2 September 2025 at 09:00 AI essentials: MIT reality check, the sustainability paradox, US deregulation and EU Code of Practice
1 September 2025 at 09:00 The success of alcohol marketing self-regulation
25 August 2025 at 12:00 WFA Better Marketing Pod Episode 42 with marketing guru Seth Godin
21 August 2025 at 10:00 WFA Survey: AI for marketing procurement purposes
12 August 2025 at 09:00 It’s time for radical innovation
11 August 2025 at 00:00 “The most exciting profession to be in.” How to promote marketing as a winning career
6 August 2025 at 12:00 Spotlight: Unlocking Your WFA Benefits
5 August 2025 at 09:00 The In-House Advantage
4 August 2025 at 09:00 WFA reveals first results from new media contract benchmarking
30 July 2025 at 13:00 Marketing Capability Forum overview (June 2025)
17 July 2025 at 00:00 8 CMOs on how AI is changing brand marketing
17 July 2025 at 00:00 8 CMOs: “My big insight from Cannes”
17 July 2025 at 00:00 The Candid CMO: Cheryl Goh, Group VP of Marketing and Sustainability and Founding CMO at Grab
17 July 2025 at 00:00 Generative and Agentic AI are coming for media
17 July 2025 at 00:00 CMOs share biggest lessons of 2025
16 July 2025 at 11:00 Insight Forum meeting overview: Leaders of tomorrow (Jul 2025)
15 July 2025 at 22:00 In case you missed it… Powerful WFA content from Q2: media inflation, AI influencers, marketing capability team structures and more
15 July 2025 at 21:00 WFA and VoxComm launch new pitch principles
15 July 2025 at 19:18 Celebrating creativity with #NotInCannes
15 July 2025 at 15:28 Uncertainty on the Croisette
15 July 2025 at 09:00 Key trends from Cannes jurors and commentators
14 July 2025 at 10:00 Sourcing Forum Meeting Overview (June 2025)
10 July 2025 at 14:09 DG JUST Exchange of Views on the EU Digital Fairness Act
8 July 2025 at 09:00 Celebrating creativity #NotInCannes 2025, Meeting Overview (June 2025)
4 July 2025 at 10:00 CMO Forum Meeting Overview, Cannes (June 2025)
30 June 2025 at 11:25 Spotlight: Managing CO2 emissions in media
27 June 2025 at 09:00 Insight Forum Meeting Overview (June 2025)
26 June 2025 at 15:09 WFA Webinar: A Global Roadmap for HFSS Ad Standards
25 June 2025 at 13:08 Spotlight: A Mid-Year Agency Roundup - Beyond the Surface
24 June 2025 at 16:58 Halo CMM Community Townhall Meeting
13 June 2025 at 15:29 Spotlight: Outlook2025: Outlook2025 and Mexico TV deep dive
13 June 2025 at 12:00 European Accessibility Act: What it means for marketers
12 June 2025 at 17:05 Spotlight: Global Content Production: Evolution and Looking Ahead
12 June 2025 at 15:18 PAG Meeting Overview (May 2025)
12 June 2025 at 09:00 A Global Roadmap for HFSS Ad Standards
12 June 2025 at 01:00 Multinational marketing budgets coming under greater scrutiny
11 June 2025 at 00:00 WFA revamps its approach to Sustainable Marketing
10 June 2025 at 09:00 What do CMOs want from Cannes?
10 June 2025 at 07:00 AI essentials: carbon footprints, generative engine optimisation, agentic commerce and rogue agents
10 June 2025 at 00:00 WFA Better Marketing Pod Episode 41 with Marcel Marcondes, AB InBev
10 June 2025 at 00:00 Unilever leader becomes Co-Chair of WFA’s Marketing Capability Forum
10 June 2025 at 00:00 The Candid CMO: Conny Kalcher, Group Chief Customer Officer at Zurich
5 June 2025 at 09:00 Sourcing Forum Meeting Overview, Forum Connect Singapore (May 2025)
2 June 2025 at 17:00 Rethinking capability team structures
30 May 2025 at 14:00 In-House Forum Meeting Overview (May 2025)
28 May 2025 at 17:23 Spotlight: Creativity & Leadership
26 May 2025 at 12:09 WFA Media Forum, Forum Connect Singapore (May 2025)
22 May 2025 at 10:00 CMO Forum Meeting Overview, Forum Connect Singapore (May 2025)
20 May 2025 at 09:00 Marketing Capability Forum Meeting Overview, NYC (April 2025)
15 May 2025 at 14:44 In House Forum - How to future-proof your internal marketing ecosystem, end-to-end, in the age of AI
15 May 2025 at 10:08 Knowledge Spotlight: Trends and Tactics in Generative AI for Marketing Professionals
12 May 2025 at 11:27 Bias in AI and Inclusive Prompting with Creative Equals
12 May 2025 at 11:12 Data integrity: the new currency for responsible media?
2 May 2025 at 10:00 Insight Forum Meeting Overview, Global Marketer Week (March 2025)
29 April 2025 at 09:30 WFA Better Marketing Pod Ep 40: On agency experience, AI and messaging with Nicola Mendelsohn, Meta
28 April 2025 at 14:21 In case you missed it… Powerful WFA content from Q1: Marketer of the Future, Better Ideas, transparency, GenAI, sustainability and Halo
28 April 2025 at 08:00 Major brands wary of using AI influencers
25 April 2025 at 12:00 WFA at Grab, Meeting Overview (April 2025)
24 April 2025 at 17:17 AI essentials: agents, AI influencers, regulation targets use of synthetic humans, Meta EU rollout, in-house agencies
24 April 2025 at 16:47 Spotlight: Outlook2025: Unpacking latest WFA poll of media price inflation forecasts
24 April 2025 at 00:00 Media price inflation trending towards long-term averages
22 April 2025 at 07:00 WFA Survey: using and governing AI influencers
18 April 2025 at 16:00 What’s holding back brilliant ideas?
18 April 2025 at 15:13 Knowledge Spotlight: Growing a Global Brand in Local Soil
18 April 2025 at 12:00 The rise of insights partnerships
18 April 2025 at 10:56 The Candid CMO: Wanda Weigert, Global Chief Brand Officer and Executive Director for Globant
17 April 2025 at 18:54 In the spotlight: Belgian Advertisers Association’s Luc Suykens
17 April 2025 at 18:31 Associations in GCC and Switzerland elect new leadership
17 April 2025 at 17:47 What are national associations doing on influencer marketing?
17 April 2025 at 11:44 RVD’s Ahmet Pura appointed first president of new TÜREK Union
16 April 2025 at 08:00 Sourcing Forum Meeting Overview (April 2025)
15 April 2025 at 09:00 Sourcing Forum Meeting Overview, Global Marketer Week (March 2025)
14 April 2025 at 10:00 In-House Forum Meeting Overview (March 2025)
10 April 2025 at 12:51 Halo CMM Community Townhall Meeting
8 April 2025 at 10:09 The impact of GenAI on partner management
4 April 2025 at 10:06 Policy Forum Meeting Overview (Global Marketer Week Brussels 2025)
2 April 2025 at 16:01 Marketing leaders highlight key trends at Global Marketer Week 2025
2 April 2025 at 10:24 RAC Programme Meeting Overview (February 2025)
2 April 2025 at 09:16 Internationalising Media Agency Contracts
31 March 2025 at 15:57 WFA Better Marketing Pod Ep 39: On Cathay Pacific's marketing secret plus lessons from Asia with Ed Bell
31 March 2025 at 13:09 Benchmark: Innovation in production
31 March 2025 at 12:27 Benchmark: Marketing Mix Modelling (MMM) partners in EMEA
27 March 2025 at 15:44 Benchmark: Industry insights and intelligence
27 March 2025 at 15:25 Spotlight: Evaluating Better Ideas
27 March 2025 at 13:26 More than half of multinational brands plan to boost influencer market spend
26 March 2025 at 13:09 WFA Better Marketing Pod Ep 38: On navigating culture, meaning and purpose with marketing professor Marcus Collins
26 March 2025 at 11:55 Benchmark: Insights investments & budgets 2025
25 March 2025 at 20:04 Highlights from Global Marketer Week 2025
25 March 2025 at 19:33 WFA research reveals new trends showing how brands are responding to changes in content production
25 March 2025 at 11:35 Evaluating Better Ideas
21 March 2025 at 08:21 WFA President’s Awards recognise five key industry initiatives in 2025
21 March 2025 at 08:00 Knowledge Spotlight: AI and the Future of Search
20 March 2025 at 07:00 WFA research identifies drivers of successful marketing organisations
18 March 2025 at 14:20 Allwyn Chief Brand Officer David Wheldon named as new WFA President
12 March 2025 at 04:00 Knowledge Spotlight: Marketing Mix Modelling 101
11 March 2025 at 14:45 Sourcing Forum Meeting Overview (February 2025)
7 March 2025 at 09:00 CMO Forum Meeting Overview (March 2025)
4 March 2025 at 16:52 The AI-fluent CMOs: Transformative Force in Today’s Business
4 March 2025 at 13:13 Consultancies for global marketing organisation transformation
4 March 2025 at 10:33 WFA prepares for biggest ever Global Marketer Week
4 March 2025 at 10:00 Global Marketer Week Forums: executives gather to share what works despite economic and geo-political uncertainties
4 March 2025 at 00:00 WFA Better Marketing Pod Ep 37: On being a real global marketer and Gen Alpha with Dr. Frederique Covington Corbett, UNICEF
3 March 2025 at 20:08 AI Essentials: IP guidance, Meta ad labelling, EU prohibited practices and Global Marketer Week
3 March 2025 at 16:45 Eight new members join WFA
3 March 2025 at 11:45 The building blocks of effectiveness
28 February 2025 at 12:09 The Candid CMO: Lex Bradshaw-Zanger, Chief Marketing & Digital Officer for L’Oréal SAPMENA
28 February 2025 at 07:00 Knowledge Spotlight: Media Management in China for 2025 and beyond
27 February 2025 at 10:34 In-House Forum Meeting Overview (Jan 2025)
27 February 2025 at 09:06 WFA launches new Transparency Tool for media
25 February 2025 at 08:00 Marketing Capability Meeting Overview (Feb 2025)
24 February 2025 at 16:41 Media and creative: together for superior effectiveness and ROAS (Google)
21 February 2025 at 10:49 PAG Meeting Overview (February 2025)
21 February 2025 at 08:00 Spotlight: More effective B2B influencer marketing
18 February 2025 at 09:16 Privacy and Tech Forum
7 February 2025 at 17:44 WFA at Cannes
7 February 2025 at 15:46 Halo CMM Community Townhall Meeting
7 February 2025 at 15:43 Regional WFA-IARD Webinar for APAC
7 February 2025 at 04:00 Knowledge Spotlight: Search Engine Optimisation (SEO) 101
5 February 2025 at 12:23 AB InBev CMO wins Global Marketer of the Year
5 February 2025 at 00:00 The Candid CMO: Jiunn Shih, Global Chief Marketing, Innovation and Sustainability Officer at Zespri
3 February 2025 at 08:00 WFA President’s Vision for 2025
3 February 2025 at 00:00 Top WFA content in 2024 to get you ahead in 2025
3 February 2025 at 00:00 Cross-media measurement is an advertisers’ North Star
30 January 2025 at 00:00 Major multinationals identify six key IP risks of GenAI in marketing
29 January 2025 at 17:15 Responsible Food Marketing Policy: WFA key messages
28 January 2025 at 15:26 Nine WFA partner predictions for 2025
21 January 2025 at 13:16 ISBA’s Phil Smith: “Leave the brand stronger than when you took it on”
21 January 2025 at 11:46 ANA’s 2024 programmatic benchmark study: progress but challenges remain
21 January 2025 at 11:22 APAN brings Effie Awards to Portugal
20 January 2025 at 14:27 German association publishes annual trend barometer
20 January 2025 at 14:22 Australian association launches new environmental claims code
20 January 2025 at 14:04 In the spotlight: Polish Advertisers Association’s Elzbieta Gorajewska
20 January 2025 at 13:35 How are national associations empowering advertisers through AI?
17 January 2025 at 15:44 Spotlight: A 2024 Agency Roundup - Beyond the Surface
17 January 2025 at 10:03 Spotlight: Sustainable Marketing 2030 - Creativity into Action
17 January 2025 at 03:00 Knowledge Spotlight: Trends in the APAC New Business Landscape
15 January 2025 at 00:00 Sustainability into Action
14 January 2025 at 11:34 Benchmark: Marketing academy development and management
14 January 2025 at 07:10 Research: Global marketing procurement structures and operating models
13 January 2025 at 14:01 WFA position paper on EU Digital Fairness Fitness Check
19 December 2024 at 11:19 Media Forum Meeting Overview, New York, December 2024
18 December 2024 at 15:00 Insight Forum Meeting Overview (December 2024)
18 December 2024 at 12:14 Sourcing Forum Meeting Overview, Forum Connect, New York (December 2024)
16 December 2024 at 17:41 Marketing Capability Forum Meeting Overview (October 2024)
12 December 2024 at 12:40 How creativity can drive sustainable action
12 December 2024 at 08:01 WFA Better Marketing Pod Ep 36: On being AI-able with Mark Ritson and his AI alter ego, the Ritbot
11 December 2024 at 23:50 The World Ahead 2025 with Tom Standage (The Economist)
11 December 2024 at 22:30 L’Oréal, Kraft Heinz and Mastercard join Seth Godin on the Global Marketer Week conference stage
11 December 2024 at 22:00 Is it time for a marketing makeover?
11 December 2024 at 21:00 Uniting Minds and Functions in 2024
11 December 2024 at 17:25 Five predictions for 2025
10 December 2024 at 20:23 WFA CEO looks back at 2024
10 December 2024 at 17:19 How will the cultural events of 2024 define your 2025?
10 December 2024 at 15:57 Benchmark: Global Marketing Organisation Scale
9 December 2024 at 14:42 RAC Programme Meeting Overview (November 2024)
9 December 2024 at 14:41 Halo CMM Community Townhall Meeting
9 December 2024 at 11:40 PAG Meeting Overview (November 2024)
9 December 2024 at 09:57 Regional WFA-IARD Webinar for Africa
5 December 2024 at 14:01 Raja Rajamannar on the qualities required of the modern-day CMO
5 December 2024 at 10:23 AI Community meeting overview (November 2024)
27 November 2024 at 16:57 Insight Forum Meeting Overview (November 2024)
27 November 2024 at 00:00 WFA reveals CMO shortlist for Global Marketer of the Year 2024
27 November 2024 at 00:00 Aruna Ravichandran, Webex by Cisco: Meet the 2024 Global Marketer of the Year Finalists
27 November 2024 at 00:00 Marcel Marcondes, AB InBev: Meet the 2024 Global Marketer of the Year Finalists
27 November 2024 at 00:00 Diana Frost, The Kraft Heinz Company: Meet the 2024 Global Marketer of the Year Finalists
27 November 2024 at 00:00 Asad Ayaz, The Walt Disney Company: Meet the 2024 Global Marketer of the Year Finalists
27 November 2024 at 00:00 Kofi Amoo-Gottfried, DoorDash: Meet the 2024 Global Marketer of the Year Finalists
26 November 2024 at 15:51 Major multinationals look to supplier diversity as they seek to appeal to a broader consumer base
26 November 2024 at 14:07 Ad spend growth to slow in 2025
26 November 2024 at 00:00 WFA Better Marketing Pod Ep 35: On redefining customer proposition with Michelle McEttrick, Primark
25 November 2024 at 22:02 ANA launches final week of learning for 2024
25 November 2024 at 09:00 AI Essentials: avatars spark DEI debates, brand fakery and EU investigates prohibited uses
25 November 2024 at 08:00 Children and teens online safety overview
21 November 2024 at 16:34 Alcohol marketing: We must demonstrate how the marketing industry can be a partner for positive change
21 November 2024 at 15:41 Webinar: Descubriendo el uso de la IA generativa por parte de las agencias
21 November 2024 at 14:40 Reflections on 2024: Inclusion, Innovation, and the Future of Marketing
21 November 2024 at 11:56 Spotlight: 3rd Party Cookies live on… but not for long!
19 November 2024 at 15:00 Benchmark: Sustainable communication, advertising production and advertising behaviours
18 November 2024 at 17:22 Webinar WFA-IARD sobre Publicidad de Alcohol
18 November 2024 at 11:42 Spotlight: The Future of Media Agency Remuneration
14 November 2024 at 18:00 Knowledge Spotlight: Media Measurement 101
14 November 2024 at 08:48 Three-quarters of brands want to change their agency remuneration model
13 November 2024 at 08:42 Knowledge Spotlight: Digital Privacy 101
12 November 2024 at 17:09 Spotlight: Evolving from a focus on roles to a skill-centric talent model
11 November 2024 at 10:57 Benchmark: Scope of Work (SOW) Process
8 November 2024 at 07:00 Knowledge Spotlight – Sponsorship Strategy 101
7 November 2024 at 16:33 Insight Forum Meeting Overview (September 2024)
7 November 2024 at 10:00 Knowledge Spotlight: 2024 Production Trends in Asia Pacific
6 November 2024 at 15:21 Skills underpin the power of procurement
6 November 2024 at 10:18 In case you missed it… Powerful WFA content from Q3: media planning tools, insights in AI and marketing updates from APAC & LATAM
5 November 2024 at 14:51 AI Essentials: bias in AI, insights guidance, chatbots, video generation, copyright and watermarking
4 November 2024 at 19:29 Five takeouts from the predicted media inflation rises
4 November 2024 at 14:46 Five key policy priorities marketers need to know about
1 November 2024 at 09:00 Knowledge Spotlight: Martech Infrastructure 101
31 October 2024 at 13:12 Ireland’s Online Safety Code: Implications for advertisers
31 October 2024 at 10:56 Sourcing Forum Meeting Overview, Singapore (October 2024)
31 October 2024 at 10:05 CMO Forum Meeting Overview, London (October 2024)
30 October 2024 at 15:57 Benchmark: Global Marketing Organisation Transformation
29 October 2024 at 18:10 RAC Programme Meeting Overview (September 2024)
24 October 2024 at 18:35 Global Marketer Week heads to Brussels
24 October 2024 at 10:36 2024 Top Agencies in the World by Revenue
24 October 2024 at 09:00 Knowledge Spotlight – Sponsorship Measurement 101
23 October 2024 at 17:10 Media Forum Meeting Overview, October 2024
23 October 2024 at 08:00 Knowledge spotlight: Influencer marketing, where psychology meets digital marketing
21 October 2024 at 08:00 Knowledge Spotlight: Media agency contract
16 October 2024 at 11:44 PAG Meeting Overview (September 2024)
16 October 2024 at 05:00 Knowledge Spotlight: In-housing 101
10 October 2024 at 09:31 Knowledge Spotlight: Sponsorship Operations 101
10 October 2024 at 00:00 WFA Outlook report: Media inflation set to rise in 2025 and 2026
9 October 2024 at 16:45 Sourcing Forum Meeting Overview, Forum Connect, Amsterdam (March 2024)
8 October 2024 at 13:10 Benchmark: Sustainability Capability
8 October 2024 at 12:58 WFA Regulatory Tracker: Gen AI Transparency Obligations
8 October 2024 at 12:27 CMO Forum APAC meeting overview (September 2024)
7 October 2024 at 14:36 Halo CMM Community Townhall Meeting
4 October 2024 at 11:25 Sourcing Forum Meeting Overview, Denmark (September 2024)
4 October 2024 at 09:06 Knowledge Spotlight: Effective pitch
3 October 2024 at 13:20 5 take-aways from Buenos Aires
3 October 2024 at 11:27 The Ritbot tackles marketers’ deepest fears
3 October 2024 at 08:00 Knowledge spotlight: AI-augmented skills
2 October 2024 at 22:00 How brands are tackling generative AI’s challenges and opportunities
2 October 2024 at 20:04 WFA launches new call for agency cost data
2 October 2024 at 11:30 This month in AI: contract best practice for GenAI, consumers still divided on ad use, ad-funded chatbots and more privacy concerns
2 October 2024 at 09:42 Consumer perspectives on AI in advertising & marketing
2 October 2024 at 08:01 Knowledge Spotlight: Meta’s vision for AI
2 October 2024 at 08:00 Marketing Matters in Asia-Pacific
1 October 2024 at 15:31 Benchmark: Shopper Marketing
1 October 2024 at 00:00 How AI could augment human insights
26 September 2024 at 09:21 Halo CMM Community Townhall Meeting
25 September 2024 at 17:55 Co-operation between marketing and policy experts reaches unprecedented levels in Latin America
25 September 2024 at 13:00 Media Forum, Remote, September 2024
25 September 2024 at 10:00 Knowledge Spotlight: Creative perspectives for advertising on Meta platforms
20 September 2024 at 14:38 AI Community, September 17th, 2024
18 September 2024 at 09:00 Business growth is No. 1
17 September 2024 at 00:00 Eighty percent of brands have concerns about agency use of GenAI
13 September 2024 at 12:00 How to become a client of choice
12 September 2024 at 07:00 Knowledge Spotlight: Leveraging Meta’s performance toolkit
11 September 2024 at 07:00 Knowledge Spotlight:Navigating Meta’s family of apps and services
9 September 2024 at 10:00 Knowledge Spotlight: 2024 Media trends in Asia Pacific
6 September 2024 at 12:00 The new marketer skillset
5 September 2024 at 08:00 Knowledge Spotlight: Supercharging creativity
4 September 2024 at 00:00 WFA names expert jury for 2024 Global Marketer of the Year
3 September 2024 at 23:30 2024 sees growth in WFA membership
3 September 2024 at 22:50 Three ways behavioural science can improve marketing
3 September 2024 at 10:00 Get more from marketing procurement
3 September 2024 at 09:00 Are you retail media ready?
2 September 2024 at 09:00 Google’s third-party cookie U-turn
30 August 2024 at 09:00 WFA Better Marketing Pod Ep 34: On purpose-driven human progress, women empowerment and AI with Ulrike Decoene, AXA
27 August 2024 at 09:00 This month in AI: 3D ads, watermarking verification, NYT ad targeting and anti-AI sentiment
23 August 2024 at 10:00 Knowledge Spotlight: Social Commerce
22 August 2024 at 15:48 Spotlight: The Timeless Importance of the Show
20 August 2024 at 18:00 Knowledge Spotlight: Influencers and KOLs
13 August 2024 at 16:16 Benchmark: Media Planning Tools
9 August 2024 at 10:00 WFA discontinues GARM
31 July 2024 at 11:41 Benchmark: Social Media Marketing Tools
29 July 2024 at 12:00 Knowledge Spotlight: Advanced/Connected TV
26 July 2024 at 12:00 Knowledge Spotlight: Agency Briefing
24 July 2024 at 10:29 Sourcing Forum Meeting Overview, Forum Connect, Singapore (July 2024)
24 July 2024 at 08:20 CMO Forum Meeting Overview, Forum Connect Singapore (July 2024)
22 July 2024 at 11:55 Key trends from Cannes jurors and commentators
22 July 2024 at 11:00 Scared to speak up about DEI or sustainability in the current environment? Don’t be: fortune favours the bold
22 July 2024 at 10:00 Inclusion is the future for brand growth
22 July 2024 at 09:00 Every brand needs a stronger insight function
22 July 2024 at 06:00 Knowledge Spotlight: Inventory or proprietary media
21 July 2024 at 19:47 This month in AI: AI-generated campaigns go viral, GenAI mislabelling, US explores risks of AI use in digital advertising and recent WFA content
21 July 2024 at 18:00 In case you missed it… Powerful WFA content from Q2: from AI to DEI, Halo and Positive Marketing
18 July 2024 at 01:00 Nominations open for WFA Global Marketer of the Year 2024
17 July 2024 at 12:58 EU AI Act
16 July 2024 at 12:00 Media Forum, Singapore, 2024
15 July 2024 at 09:00 Differentiating skills in the AI era
12 July 2024 at 08:00 Knowledge spotlight: Creating persona-driven content
11 July 2024 at 07:00 Knowledge spotlight: Rooting creativity in culture
10 July 2024 at 17:38 Spotlight: Uncovering agency use of generative AI
10 July 2024 at 14:40 In-House Forum names new chair from Unilever
9 July 2024 at 16:38 Media Forum, Remote, July 2024
5 July 2024 at 17:32 Benchmark: Global and local brand consistency
4 July 2024 at 13:30 This month in AI: brands highlight AI gains, Meta and Adobe back track on policy changes, AI ad fraud and TikTok avatars
4 July 2024 at 08:00 Knowledge spotlight: Creative mindset 101
2 July 2024 at 10:13 Spotlight: A Mid-Year Agency Roundup - Beyond the Surface
1 July 2024 at 09:15 Insight Forum Meeting Overview (June 2024)
1 July 2024 at 06:00 Knowledge Spotlight: Content production 101
28 June 2024 at 06:00 Knowledge Spotlight: Agency Performance Measurement
26 June 2024 at 16:42 Media Board, Cannes, June 2024
26 June 2024 at 13:25 Sourcing Forum Meeting Overview (June 2024, Remote)
25 June 2024 at 22:01 Does Asia-Pacific need Lions or Merlions?
24 June 2024 at 18:36 Responsible AI principles
21 June 2024 at 13:49 PAG Meeting Overview (June 2024)
21 June 2024 at 11:39 CMO Forum Meeting Overview, Cannes (June 2024)
21 June 2024 at 09:11 Knowledge Spotlight: Agency Roster Modelling & Transformation
20 June 2024 at 16:40 Benchmark: Generative AI Upskilling
17 June 2024 at 09:00 GARM & Ad Net Zero announce global framework to measure media's carbon emissions
14 June 2024 at 08:00 Knowledge Spotlight: Agency Remuneration 101
14 June 2024 at 00:01 Setting targets on DEI in production can be a challenge for half of major multinationals
14 June 2024 at 00:00 “Stay the course on DEI and sustainability.” WFA CEO appeals to the industry ahead of Cannes
13 June 2024 at 12:00 Survey: DEI in Content Production
13 June 2024 at 09:00 What do marketers want to see in Cannes?
12 June 2024 at 10:22 This is the fourteenth marketing article you’re browsing today. So, you think you’re going to learn something by reading?
11 June 2024 at 11:06 WFA names new chairs for Insight Forum and National Associations Council
6 June 2024 at 17:06 Benchmark: Centralised Marketing Hub
4 June 2024 at 17:04 Benchmark: Programmatic models
3 June 2024 at 12:49 CMO, the impossible job?
3 June 2024 at 12:31 How to build better brands?
3 June 2024 at 09:20 Highlights from Global Marketer Week 2024
2 June 2024 at 22:38 From AI to Audiences: Key Takeaways from Global Marketer Week 2024
31 May 2024 at 11:00 Back to digital basics with WFA
31 May 2024 at 10:58 Insight Forum Meeting Overview, GMW 2024 (May 2024)
31 May 2024 at 10:53 Media Forum APAC Meeting Overview (April 2024)
30 May 2024 at 18:04 WFA Better Marketing Pod Ep 33: On selling cars through YouTube Music with Allyson Witherspoon
30 May 2024 at 17:11 Spotlight: Bothism - efficiency & effectiveness to drive performance in marketing departments
30 May 2024 at 12:59 This month in AI: new tools, content labelling, voice cloning and licensing deals
28 May 2024 at 09:00 WFA Global Marketer Week 2024 | Dr. Marcus Collins: ‘Cultural Catalyst'
28 May 2024 at 08:59 WFA Global Marketer Week 2024 | Jonathan Adashek: ‘Putting Your Trust in AI?'
28 May 2024 at 08:58 WFA Global Marketer Week 2024 | Stephan Loerke: ‘A Shared Global Agenda'
28 May 2024 at 08:57 WFA Global Marketer Week 2024 | The Better Marketing Debate: ‘CMO, The Impossible Job?'
23 May 2024 at 09:01 WFA Global Marketer Week 2024 | Solitaire Townsend: ‘Selling Sustainability’
23 May 2024 at 09:00 WFA Global Marketer Week 2024 | Allyson Witherspoon: ‘Innovation Driving Sustainable Growth’
23 May 2024 at 08:59 WFA Global Marketer Week 2024 | Raja Rajamannar & Stephan Pretorius: ‘The Impact of GenAI on Brand Growth’
22 May 2024 at 16:52 Media Forum Meeting Overview, Toronto, May 2024
22 May 2024 at 14:12 WFA Sourcing Forum GMW (May 2024)
17 May 2024 at 11:24 Benchmark: Panel service provider(s)
17 May 2024 at 08:17 WFA President’s Awards recognise six key industry initiatives around the world
15 May 2024 at 12:10 CMO Forum Toronto (May 2024)
15 May 2024 at 00:01 Marketers at major multinationals say input from policy professionals is more relevant than ever
14 May 2024 at 20:00 WFA adds new faces to global leadership team
6 May 2024 at 12:03 Spotlight: Navigating global media demand and pricing trends – 2024 & beyond
3 May 2024 at 17:53 AI Community meeting overview (April 2024)
29 April 2024 at 10:00 L’Oréal and Adweek complete Global Marketer Conference speakers
29 April 2024 at 09:00 This month in AI: brands say no to agencies, paid AI search, new regulations and the rise of AI influencers
29 April 2024 at 08:00 WFA refreshes Asia Advisory Board
29 April 2024 at 07:30 WFA Better Marketing Pod Ep 32: On AI, sharing and scaling with Asmita Dubey, L'Oréal
29 April 2024 at 07:00 Facing the Firestorm
26 April 2024 at 14:59 CMO Forum APAC meeting overview (April 2024)
24 April 2024 at 16:17 Spotlight: The Democratisation of Virtual Production
24 April 2024 at 09:28 Navigating the Complexity of Marketing Capability Measurement
22 April 2024 at 18:20 The DSA implementation and enforcement tracker
18 April 2024 at 12:00 WFA Media Forum March 2024: Forum Connect Amsterdam
15 April 2024 at 12:29 Marketing Capability Forum Meeting Overview (March 2024)
11 April 2024 at 16:47 Media price inflation falls marginally in WFA Outlook poll of predictions
10 April 2024 at 11:40 Measuring Marketing Capability Impact
9 April 2024 at 11:41 Benchmark: Recommended social media agencies in South-East Europe
8 April 2024 at 17:44 TPA Taskforce overview (April 2024)
8 April 2024 at 15:05 WFA Media Forum April 2024: AI and Retail Media
5 April 2024 at 09:15 Halo CMM Community Townhall Meeting
4 April 2024 at 04:00 APAC Spotlight: Creative briefing - using AI to stoke EI
3 April 2024 at 09:00 We’re ready for a return to Reach and Frequency
3 April 2024 at 08:00 AI, Measurement and Policy-Marketing collaboration up for debate at Global Marketer Week
2 April 2024 at 15:22 Benchmark: AI in the Insights practice
2 April 2024 at 14:12 WFA Sourcing x Tech and Privacy Forum (March 2024, remote)
2 April 2024 at 12:00 WFA Better Marketing Pod Ep 31: On the evolution of creativity with Claire Beale and Sonoo Singh, Creative Salon
2 April 2024 at 12:00 GenAI and the marketing essentials that won’t change
2 April 2024 at 10:00 L’Oréal Chief Media Officer to take on Media Forum co-chair role
2 April 2024 at 09:00 Trust me when I tell you this about the state of creativity…
29 March 2024 at 15:24 In case you missed it… Powerful WFA content from Q1
28 March 2024 at 14:23 Insight Forum Connect meeting overview (March 2024)
28 March 2024 at 09:00 Marketing procurement seeks better, smarter metrics in 2024
27 March 2024 at 00:00 WFA names leadership team for new AI Community
25 March 2024 at 13:15 Benchmark: Content adaptation at scale using automation and GenAI
25 March 2024 at 12:19 Spotlight: Journey with GenAI: real-world applications and current progress
21 March 2024 at 10:28 DGX meeting overview (March 2024)
14 March 2024 at 13:27 A CMOs Wake Up Call - not Who but How
13 March 2024 at 14:01 WFA Benchmark: Environmental Claims findings report
6 March 2024 at 13:27 RAC Programme Meeting Overview (February 2024)
4 March 2024 at 12:30 Benchmark: Gen AI on marketing creative
1 March 2024 at 17:23 AANA response to consultation on HFSS marketing restrictions in Australia
1 March 2024 at 12:13 Benchmark: Recommended PR agencies
1 March 2024 at 11:43 Benchmark: recommended adaptation/translation agencies
29 February 2024 at 17:41 PAG Meeting Overview (February 2024)
29 February 2024 at 11:57 Benchmark: Recommended market research sources of data
27 February 2024 at 17:03 Sourcing Forum Meeting (February 2024, remote)
27 February 2024 at 12:05 Benchmark: Recommended POSM production companies
27 February 2024 at 12:02 Benchmark: Recommended packaging design agencies
27 February 2024 at 10:00 L’Oréal CDMO takes top prize at Global Marketer of the Year
27 February 2024 at 00:00 Tackling the nitty gritty of Generative AI
26 February 2024 at 14:46 Brands are trailing on data transformation
26 February 2024 at 13:35 Benchmark: Internal brand communications and engagement
26 February 2024 at 00:00 CMO: The impossible job?
26 February 2024 at 00:00 2024 Global Marketer Conference to focus on becoming better brands
23 February 2024 at 11:50 Spotlight: Housekeeping: In-house agency trends and challenges
16 February 2024 at 10:13 Spotlight: ANA Programmatic Media Supply Chain Study
15 February 2024 at 17:18 Spotlight: Creative briefing - using AI to stoke EI
14 February 2024 at 12:00 Spotlight: Creative Production & The Economic Climate
13 February 2024 at 10:45 Halo CMM Community Townhall Meeting
8 February 2024 at 09:56 WFA Submission – 2nd report on the application of the GDPR
6 February 2024 at 17:36 Spotlight: The Evolution of Sponsorship
5 February 2024 at 15:08 The year ahead for procurement
31 January 2024 at 17:33 Unpacking the Digital Services Act: A Q&A session with Google
29 January 2024 at 15:18 Benchmark: recommended sponsorship activation partners
26 January 2024 at 12:41 WFA Media Forum January 2024: Community Priorities, Accessibility, Sustainability
26 January 2024 at 12:01 Spotlight: Search Engine Optimisation (SEO)
23 January 2024 at 20:00 The new rules for successful insights teams
23 January 2024 at 10:51 Green claims rules could be good for brands
23 January 2024 at 09:00 Marketing’s new ways to deliver value
22 January 2024 at 17:17 Six WFA partner predictions for 2024
22 January 2024 at 09:00 Three new colleagues join WFA team
16 January 2024 at 17:22 WFA Sourcing Forum (January 2024, remote)
8 January 2024 at 16:00 Aude Gandon, Global Marketer of 2023 nominee: “Sports can be a fantastic teacher for children”
8 January 2024 at 15:30 Morgan Flatley, Global Marketer of 2023 nominee: “Marketing is very central to our corporate strategy"
8 January 2024 at 15:10 Asmita Dubey, Global Marketer of 2023 nominee: “Augmented marketing is a meeting ground for the left and right brain"
8 January 2024 at 15:00 Marcel Marcondes, Global Marketer of 2023 nominee: “Finding creative ways to solve business & consumer problems generates effectiveness"
8 January 2024 at 14:35 Lisa McKnight, Global Marketer of 2023 nominee: “We really painted the world pink"
21 December 2023 at 10:46 Insight Forum Connect meeting overview (November 2023)
20 December 2023 at 12:02 Benchmark: Measuring the ROI of the Insights function
20 December 2023 at 11:27 Benchmark: Consumer Intimacy Programs
20 December 2023 at 10:54 Benchmark: Insights Core Competencies
20 December 2023 at 00:00 In-housing set for rapid and continued growth at major multinationals
19 December 2023 at 23:42 Better Marketing podcast 2023 key learnings
19 December 2023 at 17:33 Benchmark: end to end talent management process - in-housing vs outsourcing
19 December 2023 at 12:00 Successes in a tough year
19 December 2023 at 11:30 The big themes for 2024
19 December 2023 at 11:00 COP28 – over to business
18 December 2023 at 14:01 Media Forum Connect meeting overview (November 2023)
18 December 2023 at 12:00 Keeping the faith in humanity (in marketing)
14 December 2023 at 12:00 WFA reveals shortlist for Global Marketer of the Year 2023
13 December 2023 at 14:17 The EU’s plans to regulate green claims: what are they and why are they relevant for advertisers?
13 December 2023 at 12:00 Polish Organisation of Advertisers launched
13 December 2023 at 11:21 CMO Forum Connect meeting overview (November 2023)
12 December 2023 at 12:01 Green Claims Directive – At-a-glance briefing
11 December 2023 at 15:28 RAC Programme Meeting Overview (November 2023)
7 December 2023 at 16:42 Spotlight: A 2023 Agency Roundup - Beyond the Surface
7 December 2023 at 15:12 DGX meeting overview (November 2023)
7 December 2023 at 10:00 Pitch Management - Key Stages for Success
5 December 2023 at 17:30 WFA position paper on DMA implementation
4 December 2023 at 11:56 PAG Meeting Overview (November 2023)
30 November 2023 at 11:47 Data Ethics Workshop: Generative AI
30 November 2023 at 11:04 Joint industry statement against banning green claims on products containing certain substances
29 November 2023 at 13:00 WFA response to Adalytics report on Google Search advertising
29 November 2023 at 00:01 WFA’s Planet Pledge welcomes seven more multinationals
28 November 2023 at 10:24 WFA Sourcing Forum (November 2023)
28 November 2023 at 10:00 Brands missing social opportunities of sponsorship
28 November 2023 at 09:00 What marketers need from COP28
27 November 2023 at 15:00 Marketing effectiveness measurement is about understanding what’s working - but the current industry approaches aren’t
27 November 2023 at 08:00 Increasing e-commerce effectiveness in APAC with enablers
24 November 2023 at 00:22 Happily Ever After? Promoting Climate Storytelling at COP28
23 November 2023 at 23:22 Marketing capability: the soft reply to a hard question
21 November 2023 at 10:47 WFA Sourcing Forum, Forum Connect NYC (November 2023)
17 November 2023 at 10:00 Benchmark: Generative AI training
14 November 2023 at 13:07 Benchmark: Global category management - Production consultants
14 November 2023 at 10:47 Benchmark: Consumer segmentation partners in APAC
13 November 2023 at 17:10 Benchmark: Marketing Capability Investment
13 November 2023 at 16:47 Spotlight: Enhancing Media Transparency in China: Actionable Insights
13 November 2023 at 10:25 Unpacking the Digital Services Act: A Q&A session with TikTok
7 November 2023 at 09:00 Media budgets are on the rise, finds WFA and Ebiquity annual research
6 November 2023 at 15:47 Pitch Smart - A Study by MediaSense
6 November 2023 at 10:17 Spotlight: Contractual watch outs - ensuring agency contracts are fit for purpose (non-media)
3 November 2023 at 16:04 Behavioural advertising practices in Europe by Meta
3 November 2023 at 09:00 Media cost inflation to retreat in 2024, finds WFA Outlook 2024 report
1 November 2023 at 11:39 Benchmark: Savings Categorisation of Inflation Hedging
31 October 2023 at 12:00 In-House Forum Meeting Overview (Oct 2023)
26 October 2023 at 11:45 The Marketer's Forecast 2024
24 October 2023 at 23:52 Unpacking the Digital Services Act: A Q&A session with Meta
24 October 2023 at 17:52 DGX Benchmark: Deprecation of third-party cookies and Meta’s CAPI
24 October 2023 at 07:00 WFA Better Marketing Pod Ep 30: On great senior leadership with Jane Wakely, PepsiCo
23 October 2023 at 15:53 Media Forum meeting overview (October 2023)
23 October 2023 at 07:00 The most exciting thing about marketing right now…
23 October 2023 at 06:00 Are advertisers growing up and slowly embracing aging?
23 October 2023 at 05:00 The Digital Services Act: changing the rules of the (advertising) game?
19 October 2023 at 09:00 Privacy Spotlight: India
16 October 2023 at 13:29 DGX meeting overview (September 2023, New York)
13 October 2023 at 09:00 Capability Forum Meeting Overview (October 2023)
12 October 2023 at 10:00 Benchmark: Marketing Budget Setting
12 October 2023 at 10:00 Spotlight: An update on Google’s Privacy Sandbox
9 October 2023 at 16:40 RAC Programme Meeting Overview (September 2023)
9 October 2023 at 15:41 Insight Forum Meeting Overview (September 2023)
9 October 2023 at 00:00 The Future of Media Agency Models: Change is Coming
8 October 2023 at 23:59 Top priorities for Global Marketer of the Year nominees
5 October 2023 at 13:31 Spotlight: The impact of AI on Production
2 October 2023 at 09:00 Recap of the WFA Webinar ‘Navigating the Pixel Pressure'
29 September 2023 at 12:59 Spotlight: Beyond ChatGPT - Practical use and innovation in marketing, e-commerce, and search with GenAI
28 September 2023 at 17:24 PAG Meeting Overview (September 2023)
28 September 2023 at 16:00 Improving creative effectiveness through in-flight optimisation
28 September 2023 at 14:11 Spotlight: Spark more insights-driven decisions with generative AI
27 September 2023 at 13:13 Spotlight: Understanding the Accounting Principles of the Rapidly Growing Retail Media Landscape
26 September 2023 at 09:00 Benchmark: Recommended Capability Vendors
25 September 2023 at 00:00 GenAI figures in most brands’ marketing plans, says new WFA research
24 September 2023 at 10:00 WFA names jury for Global Marketer of the Year 2023
24 September 2023 at 09:00 Winning, and losing, together
22 September 2023 at 16:00 WFA Better Marketing Pod Ep 29: On what we can learn from emerging markets with Cristina Diezhandino, Diageo
22 September 2023 at 15:00 National associations to meet in Helsinki and Bogotá
22 September 2023 at 14:30 Bad health is bad for business
22 September 2023 at 14:01 WFA welcomes 12 new corporate members
19 September 2023 at 09:00 Benchmark: The Evolution of Couponing
19 September 2023 at 09:00 Benchmark: Approaches to entertainment marketing
12 September 2023 at 07:00 Benchmark: Consumer Segmentation
12 September 2023 at 07:00 Benchmark: Brand Health Tracking Programmes
11 September 2023 at 08:00 Benchmark: Consumer Data Platforms
8 September 2023 at 09:59 Spotlight: Sustainable Marketing 2030
29 August 2023 at 09:41 Insight Forum meeting overview (Jun 2023)
24 August 2023 at 09:00 Nominations open for Global Marketer of the Year 2023
24 August 2023 at 08:30 Jane Wakely (PepsiCo) named WFA Deputy President
24 August 2023 at 08:00 Will AI boost DEI efforts in advertising or destroy them?
23 August 2023 at 16:00 Over-emphasis on activation and tactics limits marketing effectiveness, WFA study finds
23 August 2023 at 16:00 Creating a Global Culture of Marketing Effectiveness
23 August 2023 at 08:00 WFA welcomes new team members
14 August 2023 at 09:35 The risks are rising for big brands
11 August 2023 at 09:32 Spotlight: Reframing your Brand’s Value Proposition when the world changes around you
9 August 2023 at 12:00 WFA Better Marketing Pod Ep 28: On brand purpose with Alberto Levy, Grupo Bimbo
8 August 2023 at 12:00 WFA’s feedback to the European Commission on the Green Claims Directive
3 August 2023 at 02:00 Benchmark: Recommended events agencies in MEA region
28 July 2023 at 17:06 WFA Forum Connect: Media Forum Overview – Singapore 5th July 2023
25 July 2023 at 12:00 Benchmark: KPI Dashboard
20 July 2023 at 14:03 Spotlight: Navigating global media demand and pricing trends –2023 & beyond
20 July 2023 at 12:51 WFA Better Marketing Pod Ep 27: On moving from UK politics to Meta and the meaning of generative AI for society with Nick Clegg, Meta
19 July 2023 at 10:32 DGX Benchmark: Meta Pixel
18 July 2023 at 00:12 CMOs need to change internal culture to deliver data ethics
17 July 2023 at 23:35 Key trends from Cannes jurors and commentators
17 July 2023 at 05:48 Benchmark: Search engine optimisation (SEO) structure
17 July 2023 at 05:42 Benchmark: PR agencies in South East Asia
12 July 2023 at 15:52 Benchmark: Recommended DAM (Digital Asset Management) systems
12 July 2023 at 15:38 Media Forum Overview – Taking a Deeper Dive into Retail Media
5 July 2023 at 12:00 Sourcing Forum meeting overview (July 2023)
3 July 2023 at 15:23 CMO Forum meeting overview (June 2023)
1 July 2023 at 12:00 Benchmark: Recommended partners for creative and influencer marketing in MENA
30 June 2023 at 14:13 Media Forum Overview - Global Marketer Week Istanbul 2023
30 June 2023 at 13:26 Spotlight: Embracing the messiness of culture
28 June 2023 at 18:00 Spotlight: Media Contract Guidance Webinar – Focus on China
28 June 2023 at 08:51 My five takeaways from Cannes 2023
23 June 2023 at 12:20 Media Contract Guidance for Advertisers: Global Best Practice
22 June 2023 at 12:00 GARM launches Generative AI and Metaverse brand safety playbook
22 June 2023 at 00:01 GARM and Ad Net Zero launch world's first guide to sustainable media for advertisers
21 June 2023 at 09:08 DGX meeting overview (June 2023)
15 June 2023 at 15:12 Spotlight: The Sourcing Board presents ‘Our Journey Forward’
15 June 2023 at 00:01 Wave II of Global DEI Census shows high recognition of industry efforts, but no improvement on inclusion
14 June 2023 at 18:15 “We all benefit when organisations treat everyone equally”
14 June 2023 at 18:10 “I don’t want to cry, I want to smile and jump with joy at the brilliant work that is going to inspire us all"
14 June 2023 at 18:05 If Artificial Intelligence can end humanity, just imagine what it can do for marketing!
14 June 2023 at 18:00 Reimagining marketing in Cannes
14 June 2023 at 17:00 Broadcast TV drives global media price inflation
14 June 2023 at 17:00 This Pride month, brands have an important choice to make
13 June 2023 at 10:00 Spotlight: Creating Value Through Effortless Service: A Guide to Destressing Customer Interactions
9 June 2023 at 15:02 GARM starts work on Media Sustainability
6 June 2023 at 17:27 Media Contract Guidance for Advertisers: Focus on China
5 June 2023 at 17:04 RAC Programme Meeting Overview (May 2023)
5 June 2023 at 09:43 PAG Meeting Overview (May 2023)
25 May 2023 at 12:00 ANA to hold Global Day of Learning
25 May 2023 at 09:00 Spotlight: Optimising your Influencer spend and learnings from across APAC
23 May 2023 at 08:31 Meta Q&A on privacy and advertising
19 May 2023 at 12:00 Industry associations in Denmark, Israel, Kenya and Portugal welcome new leadership
19 May 2023 at 08:00 Media x Sourcing Forum meeting overview (March 2023)
18 May 2023 at 12:00 Sourcing Forum meeting (May 2023)
18 May 2023 at 08:00 Spotlight: Current trends in global content production
17 May 2023 at 15:58 WFA Better Marketing Pod Ep 26: On WFA's work and the importance of community in the marketing industry with Raja Rajamannar, Mastercard
16 May 2023 at 17:23 Overview of the DSA/DMA Taskforce meeting held remotely on 10 May 2023.
16 May 2023 at 12:00 Insight Forum meeting overview (May 2023)
15 May 2023 at 12:00 UK ad industry unveils results of All In Census 2023
15 May 2023 at 12:00 Capability Forum Overview (April 2023)
15 May 2023 at 09:21 “We’re going to have to be amazingly humble”
11 May 2023 at 17:41 Visa expert joins Insight Forum leadership
10 May 2023 at 11:07 WFA Survey: Responsible Marketing Frameworks
9 May 2023 at 09:57 WFA Global Marketer Week '23 | Raja Rajamannar & Brian O'Kelley: Towards a sustainable future
8 May 2023 at 12:00 Swedish ad industry launches CommToAct Planet initiative to drive credible sustainability communication
8 May 2023 at 12:00 Remote Martech workshop: Modern ways to discover consumer insights using available public data
5 May 2023 at 18:02 WFA Global Marketer Week '23 | The big debate motion: Marketers should focus on company, not consumer behaviour change
5 May 2023 at 17:51 WFA Global Marketer Week '23 | Cristina Diezhandino & Ali Hanan: Progressive pathways to growth
5 May 2023 at 16:45 WFA Global Marketer Week '23 | Mark Adams: Think like a designer, not a marketer
5 May 2023 at 16:37 WFA Global Marketer Week '23 | Rupen Desai: Regenerative marketing: Biggest opportunity of our time?
5 May 2023 at 16:21 WFA Global Marketer Week '23 | Conny Braams & David Jones: Supercharging sustainable growth
5 May 2023 at 12:00 National industry associations from 25 countries gather in Istanbul
29 April 2023 at 05:52 Sourcing Forum meeting (April 2023)
28 April 2023 at 09:49 WFA President’s Awards recognise five initiatives around the world
26 April 2023 at 10:00 An update on the advertisers’ approach to cross-media measurement
26 April 2023 at 06:00 Brands say Responsible Marketing Frameworks are more important than ever but coverage of all the key issues remains patchy
25 April 2023 at 15:06 WFA Annual Report 2022
25 April 2023 at 12:37 WFA celebrates 70th anniversary with ‘70 in 70’ initiative
25 April 2023 at 06:00 WFA issues new rallying cry for fairer, safer, more transparent and more sustainable media ecosystem for global advertisers, with publication of Global Media Charter 3.0
25 April 2023 at 06:00 WFA issues Global Media Charter 3.0
24 April 2023 at 00:01 WFA launches Sustainable Marketing 2030 to close the gap between intent and action
21 April 2023 at 10:42 WFA Survey: A Closer Look at Data Clean Rooms
17 April 2023 at 12:46 Ukraine media market showing surprising resilience
13 April 2023 at 13:14 Global DEI Census extended until 30 April
13 April 2023 at 11:47 New speakers announced at WFA Global Marketer Week in Istanbul
13 April 2023 at 08:00 Spotlight: Reach Curves Gone Rogue
12 April 2023 at 19:46 UK programmatic audit suggests improvements in online advertising transparency
12 April 2023 at 18:52 Beware advertisers, the EU has a new plan to limit hot air around environmental claims
12 April 2023 at 15:30 Saving money without reducing your impact
12 April 2023 at 13:54 How do you create sustainable growth? 3 more experts share their views
12 April 2023 at 11:33 WFA Better Marketing Pod Ep 25: On the role of business in reaching the sustainable development goals with Rob Cameron, Nestlé
10 April 2023 at 18:00 Benchmark: Recommended Partners for Marketing Capability Skills Frameworks and Assessments
6 April 2023 at 09:00 Spotlight Sonic Branding: The Power of Sound in Building Your Brand Identity
5 April 2023 at 19:34 EU Sustainable Food Systems Framework initiative
5 April 2023 at 10:00 Benchmark: best practices for negotiations with your CRM agency(s)
4 April 2023 at 12:35 DGX Benchmark: Google Analytics
3 April 2023 at 09:32 WFA names first-ever co-chairs for Planet Pledge
31 March 2023 at 14:33 WFA Forum: New York Media Forum Overview - 28th February 2023 – Marketing Effectiveness and First Party Data Strategies
31 March 2023 at 12:00 Spotlight: Stronger relationships produce stronger results - the proof
31 March 2023 at 00:00 Benchmark: supplier performance management software
31 March 2023 at 00:00 Benchmark: marketing budget planning software
30 March 2023 at 09:18 Sourcing Forum meeting overview (March 2023)
23 March 2023 at 03:00 Spotlight: Turning D&I into an Accountable Media Metric
21 March 2023 at 11:55 WFA Tracker: European Regulators’ positions on Google Analytics
20 March 2023 at 17:16 MediaSense and WFA announce Media Transformation partnership
17 March 2023 at 09:54 DGX meeting overview (March 2023, London)
16 March 2023 at 11:38 WFA Guide: DSA and DMA implementation
16 March 2023 at 06:00 Spotlight: Navigating global media demand and pricing trends – 2023 & beyond
15 March 2023 at 03:00 Benchmark: Direct To Consumers Insights practice
15 March 2023 at 03:00 Sourcing Forum meeting overview (February 2023)
15 March 2023 at 00:01 Global marketing industry launches 2023 DEI Census
13 March 2023 at 09:05 Spotlight: ChatGPT: Your New Marketing Assistant - Strategies for Success and guardrails to follow
8 March 2023 at 13:31 RAC Programme Meeting Overview (March 2023)
8 March 2023 at 10:43 WFA Better Marketing Pod Ep 24: On brand safety with Gordon Crovitz, NewsGuard
8 March 2023 at 08:00 All you need to know about the Global DEI Census 2023
8 March 2023 at 00:10 How do you create sustainable growth? 3 experts share their views
7 March 2023 at 18:14 WFA unveils new speakers for Global Marketer Week 2023
7 March 2023 at 17:56 Making the numbers count
7 March 2023 at 17:24 PAG Meeting Overview (February 2023)
7 March 2023 at 17:23 WFA names new Global Diversity Ambassadors
7 March 2023 at 14:25 WFA Briefing: European Commission ad tech study
24 February 2023 at 01:00 Benchmark: Cascading sustainability commitments to agencies
22 February 2023 at 20:00 Spotlight: The Next Big Bets
21 February 2023 at 17:50 DGX benchmark on WFA members’ data ethics policies
21 February 2023 at 05:55 Benchmark: Recommended Creative Agencies for Sustainability
21 February 2023 at 03:00 Benchmark: Global Category Management – Artwork, pre-press & print
20 February 2023 at 17:58 Overview of the Transparency in Political Advertising (TPA) Taskforce meeting held remotely on 16 February 2023
15 February 2023 at 10:00 Cristina Diezhandino named WFA Global Marketer of the Year 2022
10 February 2023 at 09:00 Sourcing Forum meeting overview (January 2023)
9 February 2023 at 13:53 WFA Better Marketing Pod Ep 23: On turning an airline into a travel super-app with Rudy Khaw, AirAsia
9 February 2023 at 10:00 Insight Forum meeting overview (February 2023)
8 February 2023 at 17:51 WFA position paper on EU consumer laws revision
7 February 2023 at 13:00 Seven partner predictions for 2023
7 February 2023 at 11:56 The testing times continue
6 February 2023 at 14:04 WFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation
6 February 2023 at 08:00 Build the future, don’t fear it
3 February 2023 at 11:26 ESG to take centre stage at Global Marketer Week in Istanbul
31 January 2023 at 09:23 WFA Briefing: Meta's personalised advertising practices ruled in breach of GDPR.
30 January 2023 at 14:24 Food Marketing to Kids - Heatmap
27 January 2023 at 00:05 How to be more creative in 2023?
25 January 2023 at 00:05 It’s the economy…
24 January 2023 at 14:36 Digital In-Housing Benchmark - An Agency POV (Second Instalment)
24 January 2023 at 12:00 Benchmark: Negotiating paid search deals
23 January 2023 at 17:40 Green Claims in Advertising Task Force Meeting Overview (January 2023)
23 January 2023 at 17:07 EU legislation on Green Claims: Resources for Advertisers
23 January 2023 at 15:12 The missing conversation
23 January 2023 at 12:07 HFSS marketing restrictions: 12 markets to watch in 2023
23 January 2023 at 08:00 Karen Riley-Grant, Levi's: WFA Global Marketer of the Year 2022 nominee
23 January 2023 at 08:00 Martin Renaud, Mondelēz International: WFA Global Marketer of the Year 2022 nominee
23 January 2023 at 08:00 Asmita Dubey, L'Oréal: WFA Global Marketer of the Year 2022 nominee
23 January 2023 at 08:00 Cristina Diezhandino, Diageo: WFA Global Marketer of the Year 2022 nominee
23 January 2023 at 08:00 Patricia Corsi, Bayer Consumer Health: WFA Global Marketer of the Year 2022 nominee
23 January 2023 at 08:00 Julia Goldin, LEGO: WFA Global Marketer of the Year 2022 nominee
23 January 2023 at 08:00 Cheryl Goh, Grab: WFA Global Marketer of the Year 2022 nominee
23 January 2023 at 08:00 Fabrice Beaulieu, Reckitt: WFA Global Marketer of the Year 2022 nominee
19 January 2023 at 10:00 Spotlight: Global Agency Remuneration Trends
17 January 2023 at 14:11 WFA Benchmark Results: Taking a Deeper Dive into Retail Media
17 January 2023 at 09:00 Spotlight: Client-agency performance evaluations: 2022 update
13 January 2023 at 08:00 Benchmark: Global Category Management – Models (for artwork/photography)
11 January 2023 at 09:36 After Spring comes…
10 January 2023 at 09:00 Benchmark: Global Category Management – Digital Commerce
9 January 2023 at 05:00 Sourcing Forum meeting overview (December 2022)
5 January 2023 at 18:17 WFA Forum: Media Forum Overview - 7th December 2022 - Developing a Successful ESG Strategy (with a D&I Focus)
22 December 2022 at 18:00 Sourcing Forum meeting overview (November 2022)
19 December 2022 at 16:41 WFA Forum Connect: Media Forum Overview - Amsterdam 8th November 2022
19 December 2022 at 16:34 WFA Benchmark: Media Ad Servers in a Constantly changing environment
19 December 2022 at 12:00 Twitter announces its acceleration agenda with GARM to answer brand safety needs
19 December 2022 at 00:01 Advertisers believe they are still getting great value from their agencies post pandemic, WFA research
17 December 2022 at 02:00 The role of AI in the content creation process
16 December 2022 at 10:00 Five predictions for 2023
14 December 2022 at 13:35 WFA Better Marketing Pod Ep 22: On reasons to be optimistic about 2023 with Tom Standage, The Economist
13 December 2022 at 15:19 WFA welcomes 13 new members
13 December 2022 at 15:00 Reasons to be optimistic: How the best work of 2022 can help marketers up their game in 2023
13 December 2022 at 07:00 WFA appoints new Insight Forum chair
12 December 2022 at 18:00 Global Agency Remuneration Trends: 2022 update
12 December 2022 at 11:21 TPA Taskforce overview (December 2022)
11 December 2022 at 07:00 Reducing WFA’s carbon footprint
9 December 2022 at 17:00 Spotlight: Inflation equals innovation
8 December 2022 at 16:51 DGX meeting overview (December 2022)
7 December 2022 at 11:00 Spotlight: Recession-proofing strategies for creative production
5 December 2022 at 13:00 People first measurement
5 December 2022 at 10:00 WFA and GARM meet Musk to discuss brand safety
5 December 2022 at 09:00 Putting wages on an equal footing
5 December 2022 at 03:00 Webinar: Understanding data ethics in practice
2 December 2022 at 09:00 Benchmark: Supply-chain finance solutions
1 December 2022 at 12:00 WFA and jury reveal shortlist for Global Marketer of the Year 2022
1 December 2022 at 00:01 Agencies feel more comfortable being honest with clients, WFA research
30 November 2022 at 15:55 Regulatory mapping of marketing to children and use of licensed characters & toys
30 November 2022 at 10:00 First speakers revealed for WFA Global Marketer Week Istanbul 2023
30 November 2022 at 07:00 Client-agency performance evaluations: 2022 update
30 November 2022 at 05:00 Spotlight: What makes clients attractive to agencies?
29 November 2022 at 17:16 RAC Programme Meeting Overview (November 2022)
29 November 2022 at 11:38 Consumer Insights needs an inclusive approach too
28 November 2022 at 11:29 10 years of Responsible Alcohol Marketing
25 November 2022 at 10:40 PAG Meeting Overview (November 2022)
25 November 2022 at 09:43 Demystifying marketing effectiveness
24 November 2022 at 16:57 Webinar | Economist Impact presents The World Ahead: 2023
23 November 2022 at 07:00 Spotlight: Programmatic Supply-Chain Solutions
18 November 2022 at 11:00 WFA Forum Connect - Amsterdam 2022
16 November 2022 at 07:00 Benchmark: Supplier Relationship Management (SRM) programs
15 November 2022 at 17:04 Media Forum Meeting Overview (20th October 2022)
14 November 2022 at 15:14 An unlikely destination
14 November 2022 at 09:00 Don’t be disingenuous on inclusion: brands must ensure behaviour and messaging align
14 November 2022 at 08:30 Global marketing industry rallies behind second Global DEI Census in March 2023
14 November 2022 at 01:00 Why brand safety matters
14 November 2022 at 01:00 Brand safety and suitability: Restoring choice to advertising industry stakeholders in digital media
13 November 2022 at 17:00 Benchmark: Panel service agency(s) fee increases
11 November 2022 at 09:00 Benchmark: Job description for capability role
10 November 2022 at 12:56 WFA Better Marketing Pod Ep 21: On brand building in the football industry with Roel de Vries, City Football Group
9 November 2022 at 16:37 WFA names Gary Lim as new Director for Asia-Pacific
9 November 2022 at 16:14 Insights from GARM’s Aggregated Measurement Report Volume 4
7 November 2022 at 15:19 Bringing back the talent
3 November 2022 at 15:24 Winning during inflation
2 November 2022 at 14:54 Inclusive marketing is just better marketing
31 October 2022 at 12:00 GARM calls on Twitter to uphold existing commitments on brand safety and deepen future collaboration
31 October 2022 at 08:00 Benchmark: Recommended tools for in-house agency operations
28 October 2022 at 12:00 Spotlight: Putting attention to work
27 October 2022 at 08:00 Spotlight: E-commerce content creation - setting up for success
27 October 2022 at 04:00 Benchmark: Global Category Management – Digital production & publishing
25 October 2022 at 17:00 Benchmark: Market Research & Insights – Recommended agency partners
25 October 2022 at 03:00 Benchmark: Global Category Management – Loyalty & Reward
24 October 2022 at 12:21 WFA suggested amendments on EU ‘greenwashing’ ban proposal
18 October 2022 at 13:39 Media Forum Meeting Overview (New York 22nd September 2022) – Media Responsibility and Agencies, Talent & Pitching
17 October 2022 at 13:31 Ditch the metaverse FOMO
13 October 2022 at 09:00 Marketing budgets under heavy scrutiny, WFA and Ebiquity research
11 October 2022 at 18:07 Sourcing Forum meeting overview (September 2022)
11 October 2022 at 16:32 Greek association strengthens local Planet Pledge efforts with the addition of four new members
11 October 2022 at 15:56 UBA cements its sustainability credentials with the launch of CommToZero Platform and Zero Greenwashing guidance
11 October 2022 at 15:37 ISA re-elects Sunil Kataria as chairman
11 October 2022 at 12:27 WFA Benchmark Results: Measuring Media Dollars & Performance
10 October 2022 at 17:03 AANA appoints new CEO
10 October 2022 at 16:04 National associations gather in Dublin and Santiago
7 October 2022 at 12:50 PAG Meeting Overview (September 2022)
7 October 2022 at 11:56 Inclusive Marketing - Why representation matters to your customers and your brand
6 October 2022 at 14:20 RAC Programme Meeting Overview (September 2022)
6 October 2022 at 09:00 Spotlight: How do you translate happiness into brand success?
5 October 2022 at 17:23 What’s the biggest challenge facing marketers right now?
5 October 2022 at 16:07 Re-finding our marketing mojo
5 October 2022 at 14:11 Marketing is going through a talent crisis. How can we fix it?
4 October 2022 at 17:41 WFA Better Marketing Pod Ep 20: On diversity and cultural relevance with Susan Akkad, The Estée Lauder Companies
4 October 2022 at 12:00 Benchmark: Global Category Management – Adaptation & transcreation
4 October 2022 at 11:13 WFA welcomes four new team members
3 October 2022 at 13:40 DGX meeting overview (September 2022)
1 October 2022 at 05:00 Benchmark: UX agencies and partners
30 September 2022 at 09:00 Spotlight: Consumer insights through a diversity and inclusion lens
30 September 2022 at 03:00 Insight Forum Overview (September 2022)
28 September 2022 at 09:00 Spotlight: Go faster with less
28 September 2022 at 00:01 Data ethics is a priority for nine out of 10 CMOs but half need help making it a reality, WFA research shows
27 September 2022 at 15:37 The CMO Guide to Data Ethics in Practice
23 September 2022 at 18:00 Benchmark: Global Category Management – POS & displays
21 September 2022 at 13:21 Why I love marketing procurement
14 September 2022 at 19:01 WFA Benchmark: Web tracking in a cookieless world
8 September 2022 at 00:00 Marketers failing to overcome key barriers to creativity, WFA research
8 September 2022 at 00:00 Advertising’s creativity crisis: if creativity is a ‘super-power’ why is everyone so afraid to use it?
7 September 2022 at 18:00 Spotlight: Clients & Creativity
7 September 2022 at 16:00 My top 10 take-outs from talking to marketing's brightest minds
7 September 2022 at 09:00 WFA launches Global Marketer of the Year 2022
7 September 2022 at 09:00 WFA introduces Global Marketer Hall of Fame
6 September 2022 at 12:00 Take note: 5 back-to-school lessons for marketers
26 August 2022 at 12:00 Spotlight: Think with Google - Evolving the role of apps for Businesses in APAC
15 August 2022 at 16:00 Benchmark: Members’ thoughts on Ebiquity acquiring MediaPath
8 August 2022 at 11:16 Benchmark: Exploring Innovative Agency Models
4 August 2022 at 04:30 Benchmark: Negotiations with tech titans or big digital platforms
1 August 2022 at 12:00 Alcohol Marketing Road Test
1 August 2022 at 12:00 Clients and Creativity
29 July 2022 at 11:38 Charting a new course in media for 2022 and beyond
28 July 2022 at 11:30 Marketing facing “worst-ever” talent crisis
28 July 2022 at 08:00 Media’s got talent?
26 July 2022 at 12:33 WFA Better Marketing Pod Ep 19: On redefining creative excellence with David Droga
25 July 2022 at 11:18 WFA grows its corporate network
21 July 2022 at 05:00 Benchmark: Online communities and advisory boards
19 July 2022 at 03:30 Agency Roster Transformation
19 July 2022 at 00:01 Agency rosters face ongoing reform and revamps
18 July 2022 at 08:00 Benchmark: Social media compromises/hacks
18 July 2022 at 00:00 Spotlight: Navigating global media demand and pricing trends – July 2022
15 July 2022 at 06:00 Benchmark: Tracking media in-feed on social platforms
12 July 2022 at 09:26 DGX Benchmark: Google Analytics (July 2022)
12 July 2022 at 07:45 Sourcing Forum meeting overview (June 2022)
8 July 2022 at 10:00 China Forum (July 2022)
7 July 2022 at 07:00 Spotlight: The rise of freelance talent
6 July 2022 at 17:49 WFA Better Marketing Pod Ep 18: Cannes Special with Rupen Desai
6 July 2022 at 10:09 How seriously is the industry taking sustainability?
5 July 2022 at 15:12 WFA Better Marketing Pod Ep 17: Cannes Special with Matt Brittin
4 July 2022 at 16:39 WFA members inducted into inaugural Forbes CMO Hall of Fame
30 June 2022 at 12:00 Dutch association receives royal designation for 100 years of representing the interests of advertisers
30 June 2022 at 07:00 Benchmark: Recommended online training platforms (digital marketing skills)
28 June 2022 at 12:00 Ad Net Zero goes global to help the ad industry achieve net zero
28 June 2022 at 11:50 EU rules on the transparency and targeting of political advertising: what are they and why are they relevant for advertisers?
28 June 2022 at 11:36 DGX meeting overview (June 2022)
24 June 2022 at 11:00 Media Forum APAC (June 2022) eCommerce in South-East Asia
21 June 2022 at 16:32 Benchmark: Media agency first party data liability caps
21 June 2022 at 16:26 Insight Forum meeting overview (June 2022)
21 June 2022 at 12:00 GARM: 3 Years of Progress
21 June 2022 at 11:20 Benchmark: Recommended brand activation agencies in Germany
21 June 2022 at 10:46 Benchmark: Purchase funnel media investment allocation for fast moving CPGs
21 June 2022 at 08:00 GARM announces guidelines on misinformation, standards on ad placements, and expansion to cover the metaverse
20 June 2022 at 08:45 WFA launches Charter for Change at Cannes to drive global action on Diversity, Equity and Inclusion
17 June 2022 at 12:00 GARM Brand Safety Floor + Suitability Framework
17 June 2022 at 12:00 GARM Adjacency Standards Framework
16 June 2022 at 15:01 WFA and GARM endorse strengthened EU Code of Practice on disinformation
16 June 2022 at 15:00 GARM expands membership to independent brand safety providers
16 June 2022 at 00:00 WFA Policy Tracker
15 June 2022 at 18:08 Media Forum Meeting Overview – Media in the Metaverse (18th May 2022)
14 June 2022 at 17:26 WFA feedback to the EU Commission on ‘greenwashing’ ban proposal
10 June 2022 at 10:00 Tech & tools in marketing procurement
9 June 2022 at 05:00 Spotlight: Counting the (Carbon) Cost
8 June 2022 at 06:00 Sourcing Forum meeting overview (May 2022)
7 June 2022 at 11:09 AXA and Philips add their weight to WFA’s Planet Pledge
7 June 2022 at 10:42 WFA Better Marketing Pod Ep 16: On the science of marketing with Professor Byron Sharp
6 June 2022 at 14:28 Marketing in the metaverse: a brave new world of nonsense or the key to your brand’s longevity?
3 June 2022 at 08:00 Creative effectiveness is not about taking risks
2 June 2022 at 14:50 How seriously is the industry taking sustainability?
2 June 2022 at 10:32 RAC Programme Meeting Overview (May 2022)
2 June 2022 at 10:19 PAG Meeting Overview (May 2022)
1 June 2022 at 15:50 How new rules could create a more trustworthy online ecosystem
1 June 2022 at 12:00 How industry associations are supporting the ad industry and people of Ukraine
31 May 2022 at 17:19 Webinar: Dark Patterns and Advertising Regulation
31 May 2022 at 12:00 Marketing Finland creates label for companies and organisations helping Ukraine
31 May 2022 at 10:52 DGX meeting on Google Analytics (May 2022)
27 May 2022 at 12:00 Slovenian association helps Ukrainian families through creative competition and NFTs
27 May 2022 at 06:00 Benchmark: Market research - challenges and solutions in sharing Nielsen’s data
27 May 2022 at 05:00 Sourcing Forum meeting overview (May 2022)
26 May 2022 at 00:00 Spotlight: Tackling Responsible Media
26 May 2022 at 00:00 Benchmark: Sourcing approach to agency pitch
26 May 2022 at 00:00 Explosive eCommerce growth drives need for improved brand and performance integration
25 May 2022 at 17:56 Remembering George Floyd and our promises
25 May 2022 at 12:00 ISBA and IPA launch ‘Pitch Positive Pledge’ to improve pitching outcomes
25 May 2022 at 08:00 Global eCommerce and Marketing - Delivering a Successful Strategy
24 May 2022 at 12:30 Benchmark: Global Category Management – Influencer Marketing
23 May 2022 at 12:00 Estonia celebrates the power of creativity
23 May 2022 at 08:00 Spotlight: Effective financial management – a focus on marketing activation
20 May 2022 at 12:00 ANA unveils guidelines for working with diverse suppliers
18 May 2022 at 05:33 Spotlight: Effective financial management – a focus on influencer marketing, PR and social
16 May 2022 at 12:00 Call for nominations: The Drum Future 50, in partnership with WFA
16 May 2022 at 10:00 CMO Forum meeting overview (April 2022)
15 May 2022 at 10:00 Global Marketer Week (Athens): Media Forum meeting overview (April 2022) - Responsible Media & Media Measurement
11 May 2022 at 10:00 Sourcing Forum meeting overview (April 2022)
10 May 2022 at 12:00 Unstereotype Alliance launches Argentina chapter
10 May 2022 at 10:45 DSA/DMA Task Force Meeting Overview (May 2022)
6 May 2022 at 06:00 Spotlight: A Brand's Guide to Retail Media
5 May 2022 at 12:00 Malaysian association elects new president
4 May 2022 at 17:18 Green Claims in Advertising Task Force Meeting Overview (April 2022)
3 May 2022 at 15:08 Everything policy leads need to know about marketing in the Metaverse
3 May 2022 at 12:00 Estonian association creates toolkit to help companies communicate about Ukrainian products and products sold in support of Ukraine
29 April 2022 at 12:00 National industry associations from 29 countries gather in Athens
28 April 2022 at 10:14 WFA Global Marketer Week heads to Istanbul for 2023
26 April 2022 at 10:00 The EU Digital Services Act: implications for advertisers
25 April 2022 at 00:00 Benchmark: Recruitment of marketing sourcing talent
22 April 2022 at 17:00 Benchmark: innovation funds in media/marketing
22 April 2022 at 17:00 Benchmark: crowdsourced platform in Russia
22 April 2022 at 17:00 Benchmark: payment solutions / cashback
22 April 2022 at 17:00 Benchmark: legal training for marketing procurement teams
22 April 2022 at 12:00 In the spotlight: Indian Society of Advertisers’ Sushil Matey
20 April 2022 at 15:50 Benchmark: Media indemnities
19 April 2022 at 16:40 Spotlight: Social Commerce: Taking the high street to the social feed
15 April 2022 at 09:43 Insight Forum meeting overview (February 2022)
13 April 2022 at 19:00 Sourcing Forum meeting overview (March 2022)
12 April 2022 at 11:36 Media Forum meeting overview – Improving your inventory media (March 2022)
12 April 2022 at 08:00 WFA President’s Awards recognise exceptional industry initiatives around the world
11 April 2022 at 17:37 DSA/DMA Task Force Meeting Overview (March 2022)
6 April 2022 at 00:00 WFA unveils new global leadership ahead of Global Marketer Week
4 April 2022 at 00:00 WFA issues guidance for brands on making credible environmental claims
4 April 2022 at 00:00 Global Guidance on Environmental Claims 2022
1 April 2022 at 03:00 Benchmark: Digital Advertising Testing Protocols & Partners
31 March 2022 at 18:00 The future of insights and marketing effectiveness
31 March 2022 at 14:45 WFA Environmental Claims Guidance: Annex documents
31 March 2022 at 12:29 Ukraine: Taking action on digital advertising
30 March 2022 at 15:51 WFA Better Marketing Pod Ep 15: On marketing effectiveness with Peter Field and Karen Nelson-Field
30 March 2022 at 01:00 Spotlight: Designing the right production model for your organisation
29 March 2022 at 18:00 WFA gears up for Global Marketer Week in Athens
29 March 2022 at 16:26 Benchmark: Global Category Management – Market Research & Insights
29 March 2022 at 10:58 Independent study shows low ad exposure to alcohol ads online
29 March 2022 at 10:05 Media Forum Meeting Overview (12th May 2021)
29 March 2022 at 09:36 Only 1.45% of online ads served to children are for HFSS foods
28 March 2022 at 11:50 Using media to drive positive impact
28 March 2022 at 09:27 WFA names new leadership for APAC
25 March 2022 at 11:22 WFA publishes marketing capabilities playbook
25 March 2022 at 05:00 The First 100 Days of a Marketing Capability Leader
23 March 2022 at 03:00 Benchmark: Trends agencies and partners
23 March 2022 at 02:00 Sourcing Forum meeting overview (March 2022)
22 March 2022 at 10:06 DGX meeting overview (March 2022)
22 March 2022 at 00:00 Sourcing Forum meeting overview (March 2022)
21 March 2022 at 09:28 WFA amendment suggestions for the proposal on the transparency and targeting of political advertising
18 March 2022 at 03:00 Sourcing Forum meeting overview (March 2022)
15 March 2022 at 11:00 Spotlight: Media Contract Guidance Webinar – Global Best Practice
14 March 2022 at 07:00 Debate on the regulation of targeted advertising: what are EU policymakers considering?
11 March 2022 at 14:20 Benchmark: Media Agency Fee Risk & Reward Models
11 March 2022 at 13:49 Benchmark: Media Spend Vs Net Sales Revenue & A&P
11 March 2022 at 13:40 Media Forum Meeting Overview (24th February 2022)
9 March 2022 at 11:00 WFA calls on brands to reconsider media spend in Russia
9 March 2022 at 10:57 DGX meeting with Google, 28 February 2022
9 March 2022 at 10:00 Survey: Ukrainian Response
8 March 2022 at 09:07 Want to produce great work? Stop treating your advertising agencies like dirt
7 March 2022 at 17:27 WFA Better Marketing Pod Ep 14: On lessons learnt in Asia with David Porter
7 March 2022 at 15:50 Navigating digital media safety and suitability in the time of war
4 March 2022 at 14:31 PAG Meeting Overview (February 2022)
3 March 2022 at 22:00 Sourcing Forum meeting overview (February 2022)
3 March 2022 at 16:37 RAC Programme Meeting Overview (February 2022)
3 March 2022 at 00:00 Spotlight: Preparing for digital media’s privacy-first future | Episode 4
2 March 2022 at 12:00 Webinar: IAB Europe’s TCF found in breach of GDPR – what next for advertisers?
2 March 2022 at 09:00 Media 2025 - Wave Five Research Findings 2022
1 March 2022 at 12:00 Finnish ad industry publishes guidance on communicating about the Russia-Ukraine war
1 March 2022 at 11:17 Three principles from four decades of media practice
1 March 2022 at 09:00 WFA launches global guide to media contracts excellence
25 February 2022 at 10:56 Transparency in Political Task Force Meeting Overview (February 2022)
24 February 2022 at 16:41 Welcome to the privacy-focused future
24 February 2022 at 04:00 Spotlight: 2022 Global Production Trends
23 February 2022 at 00:00 Spotlight: Mitigating risk - inflation, agency talent shortfall, etc.
22 February 2022 at 12:00 Benchmark: Definition, target setting and tracking of savings
22 February 2022 at 06:11 Benchmark: Global Category Management – Experiential & Events
21 February 2022 at 13:00 WFA names Kredo and McLachlan as new co-chairs of Sourcing Forum
17 February 2022 at 11:41 DSA/DMA Task Force Meeting Overview (January 2022)
17 February 2022 at 11:36 EU Digital Markets Act: WFA briefing, February 2022
17 February 2022 at 11:29 EU Digital Services Act: WFA briefing, February 2022
11 February 2022 at 09:51 WFA returns to face-to-face events with Global Marketer Week in Athens
10 February 2022 at 05:00 Spotlight: Navigating global media demand and pricing trends – 2022, 2023 & beyond
9 February 2022 at 02:00 Agency Management Forum Overview (December 2021)
4 February 2022 at 09:00 Spotlight: The Media Shift - Anticipating the Media World of Tomorrow
3 February 2022 at 10:00 Conny Braams named WFA Global Marketer of the Year 2021
3 February 2022 at 09:15 Media Forum Meeting Overview (19th January 2022)
3 February 2022 at 08:00 Mastercard's Raja Rajamannar: ‘Do not think to return to pre-Covid habits'
3 February 2022 at 00:05 Credit Suisse, Essity and Heineken sign up to WFA’s Planet Pledge
2 February 2022 at 15:47 100 days on from COP26
2 February 2022 at 09:00 7 partner predictions for 2022
2 February 2022 at 04:43 Benchmark: Marketing spend tail end management
2 February 2022 at 03:28 Benchmark: Tech & tools in marketing procurement
1 February 2022 at 12:00 DGX Benchmark: Google Analytics
1 February 2022 at 12:00 DGX meeting on Google Analytics (January 2022)
1 February 2022 at 11:00 The EU Digital Markets Act: what is it and why is it relevant to advertisers?
31 January 2022 at 12:19 WFA Better Marketing Pod Ep 13: On creativity with Sir John Hegarty
31 January 2022 at 12:00 Benchmark: Investment in Marketing Capability (2021)
28 January 2022 at 11:43 Spotlight: Shift - A Marketing Re-think
27 January 2022 at 11:00 WFA President Emeritus David Wheldon awarded OBE
27 January 2022 at 10:00 Sourcing Forum meeting overview (January 2021)
27 January 2022 at 00:00 Spotlight: Reversing the decline in advertising effectiveness
26 January 2022 at 12:00 1 TL spent on advertising in Turkey generates 19.4 TL in GDP
25 January 2022 at 12:00 Webinar: Diversity & Representation - Ensuring media & advertising supports inclusion
24 January 2022 at 00:00 Benchmark: Marketing or Media Mix Models and ROI
21 January 2022 at 17:35 WFA launches guide to diversity and representation in media planning and buying
21 January 2022 at 04:37 Spotlight: The Rise of Chinese brands - Why is it important for businesses in and outside of China
19 January 2022 at 11:30 Diageo’s Massey takes leadership role on WFA’s Media Forum and Global Media Board
19 January 2022 at 03:41 Spotlight: Marketing in the Metaverse
17 January 2022 at 00:00 Spotlight: Sustainable storytelling - what are you scared of?
14 January 2022 at 02:36 Benchmark: Share of Voice vs Share of Market
7 January 2022 at 12:00 Slovenia association appoints new board
5 January 2022 at 12:00 Sweden’s cross-media measurement initiative unveils industry standard for media buying
4 January 2022 at 12:00 University students in Spain win big for effective advertising pitches
22 December 2021 at 12:00 Unstereotype Alliance launched in Australia, India, Kenya, Mexico and Nigeria
21 December 2021 at 17:50 Global Content Production 2021
21 December 2021 at 12:00 ABA publishes guidance for a more transparent and accountable ad industry in Brazil
20 December 2021 at 12:00 The Philippines celebrates courage and optimism in brand marketing
20 December 2021 at 12:00 DGX meeting overview (December 2021)
16 December 2021 at 17:00 12 predictions for 2022
16 December 2021 at 14:00 Mondelēz and Sanofi join Planet Pledge
15 December 2021 at 13:36 WFA Better Marketing Pod Ep 12: On marketing in Africa with Folake Ani-Mumuney
15 December 2021 at 12:22 Sourcing Forum meeting overview (December 2021)
15 December 2021 at 12:00 Pakistan association welcomes first female chair
15 December 2021 at 09:54 WFA CEO: “2021 was a watershed year for marketing”
14 December 2021 at 14:46 Reversing the decline in advertising effectiveness
14 December 2021 at 08:47 Capability Forum Overview (October 2021)
14 December 2021 at 08:24 Benchmark: Vision/mission/philosophy statements for the marketing team
14 December 2021 at 00:00 Sourcing Forum meeting overview (December 2021)
13 December 2021 at 12:00 Launch event: Diversity and Inclusion in Marketing Trends Report
10 December 2021 at 12:00 Webinar: Benchmarking data safety and risk across the industry
9 December 2021 at 12:00 WFA publishes final DEI Census results
9 December 2021 at 10:38 Brand investment decisions: evolving beyond working / non-working
7 December 2021 at 20:00 Spotlight: Global Production - 2021 and beyond
7 December 2021 at 12:00 GARM x National Associations partnership meeting
6 December 2021 at 17:00 PAG Meeting Overview (November 2021)
6 December 2021 at 12:17 Benchmark: MENA split between ATL and BTL media budget
6 December 2021 at 00:00 Meet the Global Marketer of the Year 2021 nominees: Jane Wakely, Mars, Incorporated
6 December 2021 at 00:00 Meet the Global Marketer of the Year 2021 nominees: Pratik Thakar, TCCC
6 December 2021 at 00:00 Meet the Global Marketer of the Year 2021 nominees: Julia Goldin, the LEGO Group
6 December 2021 at 00:00 Meet the Global Marketer of the Year 2021 nominees: Cristina Diezhandino, Diageo
6 December 2021 at 00:00 Meet the Global Marketer of the Year 2021 nominees: Rupen Desai, Dole Sunshine Company
6 December 2021 at 00:00 Meet the Global Marketer of the Year 2021 nominees: Conny Braams, Unilever
6 December 2021 at 00:00 Meet the Global Marketer of the Year 2021 nominees: Andrea Álvares, Natura
2 December 2021 at 08:51 China Media Forum Meeting Overview (Dec 2021)
1 December 2021 at 12:00 Fireside chat: Paying Attention to the Long and Short
1 December 2021 at 08:38 Planet Pledge Spotlight: COP26
30 November 2021 at 16:55 Sponsorship into 2022
29 November 2021 at 14:46 First-ever DEI Census reveals major challenges around family status, age, gender, ethnicity and disability for APAC markets
29 November 2021 at 12:00 DSA/DMA Task Force Meeting Overview (November 2021)
28 November 2021 at 00:00 LATAM mapping: Regulatory efforts to restrict food marketing in Latin America
26 November 2021 at 16:19 Data Safety in 2021: Benchmark & Analysis
26 November 2021 at 12:00 RAC Programme Meeting Overview (November 2021)
25 November 2021 at 17:42 Galvanising marketing as a force for positive change: lessons learned from Planet Pledge
24 November 2021 at 12:00 WFA Guide to EU Cookie Guidance
23 November 2021 at 16:48 A marketer in Glasgow
18 November 2021 at 12:00 Spotlight: Preparing for digital media’s privacy-first future | Episode 3
18 November 2021 at 10:49 WFA names super seven as shortlist for Global Marketer of the Year 2021
17 November 2021 at 16:42 Winning with Eco-Actives is essential for future brand growth
16 November 2021 at 11:28 CMO Forum meeting overview (November 2021)
15 November 2021 at 12:00 Spotlight: Gaming Demystified 2021
15 November 2021 at 11:07 Marketing as a force for positive change: lessons from Planet Pledge
15 November 2021 at 11:00 Webinar: IFBA’s Enhanced Responsible Marketing Policy
9 November 2021 at 17:14 WFA Better Marketing Pod Ep 11: On sustainability with Reckitt's Sonia Thimmiah
8 November 2021 at 08:00 Benchmark: Recommended Training Providers
3 November 2021 at 00:00 EY, Mars and Nomad Foods join WFA’s Planet Pledge
1 November 2021 at 09:51 Benchmark: Media spend on agency fees in South East Asia
29 October 2021 at 10:49 Can marketing save the planet?
28 October 2021 at 09:00 WFA Better Marketing Pod Ep 10: On digital platforms and the cookieless world with “The Ad Contrarian” Bob Hoffman
27 October 2021 at 12:11 Media Forum Meeting Overview (27th October 2021)
27 October 2021 at 05:47 Sourcing Forum meeting overview (October 2021)
27 October 2021 at 00:00 Majority of major multinationals now investing in gaming in APAC, WFA research
26 October 2021 at 14:42 The butterfly effect of global marketing transformation
26 October 2021 at 12:33 What’s worth keeping post pandemic
26 October 2021 at 10:30 GAMING DEMYSTIFIED 2021: Unlocking brand opportunities in video gaming
25 October 2021 at 17:48 Five key take outs from The Economist's predictions for 2022
25 October 2021 at 14:55 Benchmark: Pitch Consultant Selection Criteria
25 October 2021 at 14:21 It's time to regulate the digital ad market
24 October 2021 at 02:59 Insight Forum Overview (October 2021)
22 October 2021 at 11:51 Benchmark: Digital in-housing from agency point of view
19 October 2021 at 12:00 In-House Forum Overview (October 2021)
19 October 2021 at 12:00 WFA response to MEP’s call for ban on targeted advertising
18 October 2021 at 00:01 First-ever DEI Census reveals major challenges around family status, age, gender, ethnicity and disability
15 October 2021 at 13:00 Spotlight: Preparing for digital media’s privacy-first future | Episode 2
15 October 2021 at 12:00 DSA/DMA Task Force Meeting Overview (October 2021)
14 October 2021 at 12:00 Webinar | Economist Impact presents The World Ahead: 2022
13 October 2021 at 12:00 Spotlight: An update on MRC’s mission to audit audience measurement and digital platforms
13 October 2021 at 12:00 PAG Meeting Overview (September 2021)
12 October 2021 at 12:00 Webinar | Privacy in China: The new Personal Information Protection Law (PIPL)
12 October 2021 at 04:38 Planet Pledge Leaders' Forum: Poll results
7 October 2021 at 23:09 WFA and ANA call on Facebook to address whistleblower allegations
6 October 2021 at 19:21 Benchmark: Campaign monitoring best practices
5 October 2021 at 15:14 WFA adds three new team members
5 October 2021 at 09:00 RAC Programme Meeting Overview (September 2021)
4 October 2021 at 09:00 Is it an advantage to be a woman in marketing?
4 October 2021 at 08:00 Webinar: How national associations can get involved in GARM
30 September 2021 at 12:00 WFA welcomes 10 new corporate members
29 September 2021 at 12:01 Media Forum Meeting Overview (29th September 2021)
28 September 2021 at 09:45 WFA launches Latin American guide to diversity and representation through the creative process
27 September 2021 at 12:00 DGX meeting overview (September 2021)
24 September 2021 at 12:00 Denmark, Finland and Sweden launch Nordic alliance for responsible media
24 September 2021 at 12:00 WFA whitepaper on environmental claims and greenwashing
22 September 2021 at 09:00 How collaboration between marketing and sustainability can be a force for good
17 September 2021 at 12:00 Canadian association appoints lead for cross-media measurement initiative
17 September 2021 at 12:00 Norwegian ad industry unveils new guidance to diversity strategy and recruitment
16 September 2021 at 01:53 Benchmark: Sustainability & Marketing Consultants
16 September 2021 at 01:20 Benchmark: Recommended integrated creative agencies & overview of compensation for pitch submissions
14 September 2021 at 16:00 Agency Management Forum Overview (September 2021)
9 September 2021 at 07:00 WFA launches Global Marketer of the Year 2021
9 September 2021 at 00:01 Four major multinationals and 22 national advertiser associations rally behind WFA’s Planet Pledge
8 September 2021 at 17:00 CMO Forum meeting overview (September 2021)
8 September 2021 at 14:34 Five CMOs with five post lockdown tips
8 September 2021 at 11:04 This can be marketing’s time. You just need to earn it.
8 September 2021 at 00:25 Planet Pledge Leaders' Forum - Meeting Overview
8 September 2021 at 00:01 Capability gaps creating significant challenges for large advertisers, WFA research
7 September 2021 at 14:53 Walking the talk on climate change
7 September 2021 at 12:00 Kenyan association launches mentorship programme for marketers and students
3 September 2021 at 12:00 Italian association appoints new Director General
3 September 2021 at 09:00 WFA response to the WHO consultation on the first draft of the Global Alcohol Action Plan 2022-2030
26 August 2021 at 12:00 Paraguay association welcomes first female president
25 August 2021 at 12:00 In conversation with four marketing stars for the future
19 August 2021 at 09:00 In the spotlight: Indonesian Advertisers Association’s Eka Sugiarto
5 August 2021 at 10:24 AVMSD transposition: State of play and key implications for advertisers
3 August 2021 at 14:51 Briefing: New Mexican media transparency law
3 August 2021 at 10:16 Major food companies agree new self-regulatory controls on food marketing globally
2 August 2021 at 20:37 The Media Capability Gap
2 August 2021 at 15:32 A look back at Cannes 2021
2 August 2021 at 12:58 Learning from the Sourcing Board
1 August 2021 at 07:30 The Evolution of Data-Driven Marketing: Preparing for Digital Media’s Privacy-first Future
29 July 2021 at 09:00 WFA welcomes four new team members
15 July 2021 at 14:06 Webinar: The EU Digital Services Act and Digital Markets Act - opportunities and challenges for the EU digital advertising market
15 July 2021 at 09:00 Innovation at Cannes
12 July 2021 at 12:00 In the spotlight: Slovak Branded Goods Association’s Ľubomír Tuchscher
7 July 2021 at 10:17 Accelerated sponsorship
5 July 2021 at 12:00 The Drum and WFA recognise 50 rising stars in brand marketing
1 July 2021 at 15:57 Spotlight: Navigating global media demand and pricing trends – 2021, 2022 & beyond
1 July 2021 at 09:00 WFA creates three new groups to address key marketer priorities
30 June 2021 at 16:03 WFA amendment suggestions on the EU Digital Markets Act
30 June 2021 at 14:58 WFA amendment suggestions on the EU Digital Services Act
30 June 2021 at 12:00 Slovenian association launches international internship programme for young creatives
30 June 2021 at 10:24 Inclusive equals results
30 June 2021 at 10:09 Industry’s unprecedented show of unity to tackle DEI
29 June 2021 at 18:44 PAG Meeting Overview (June 2021)
29 June 2021 at 12:00 ICAS Global Awards recognise innovative initiatives around advertising self-regulation
28 June 2021 at 09:52 WFA Better Marketing Pod Ep 9: On purpose, Orlando Bloom and teaching from Tasmania with Professor Mark Ritson
24 June 2021 at 14:50 DSA Task Force Meeting Overview (June 2021)
23 June 2021 at 12:00 Swedish advertisers create industry standard for marketing effectiveness
23 June 2021 at 09:45 Insight Forum Overview (June 2021)
21 June 2021 at 12:14 Emerging trend - ad bans for fossil fuels
20 June 2021 at 19:00 Marketing industry launches first-ever global diversity and inclusion census
18 June 2021 at 16:30 Spotlight on marketing and sustainability: bridging the gaps around the world
18 June 2021 at 12:36 Get comfortable with sustainability
16 June 2021 at 12:00 UK ad industry unveils All In Census results and action plan to improve inclusion in the workplace
14 June 2021 at 18:17 DGX meeting overview (May 2021)
14 June 2021 at 12:20 Spotlight: Preparing for digital media’s privacy-first future | Episode 1
13 June 2021 at 12:00 US ad industry sees significant growth in supplier diversity
9 June 2021 at 12:00 ABG publishes guidelines for gender portrayal in UAE advertising
9 June 2021 at 09:07 Marketing’s Missing P: Planet
8 June 2021 at 16:28 Capability Forum Overview (June 2021)
7 June 2021 at 13:39 CMO Forum meeting overview (June 2021)
7 June 2021 at 10:00 L’Oréal, NatWest and PepsiCo sign up to WFA Planet Pledge
7 June 2021 at 08:00 How are you helping marketing get on the sustainability journey?
3 June 2021 at 17:09 New metrics for a growth agenda
3 June 2021 at 10:37 RAC Programme Meeting Overview (May 2021)
3 June 2021 at 10:00 WFA launches global industry census in partnership with Campaign, Kantar and agencies associations EACA and VoxComm
2 June 2021 at 11:02 WFA Better Marketing Pod Ep 8: On making an iconic doll relevant again with Lisa McKnight
1 June 2021 at 15:07 WFA Consultant Directory
28 May 2021 at 18:13 Spotlight: Diversity & Inclusion in the Production Landscape
25 May 2021 at 12:12 Media Forum China Meeting Overview (May 2021)
25 May 2021 at 10:31 One year after George Floyd
24 May 2021 at 04:38 Benchmark: Boutique Creative Agencies in China
21 May 2021 at 10:51 Brands face APAC privacy challenge
19 May 2021 at 16:39 Agency Management Forum Overview (May 2021)
12 May 2021 at 12:00 27 national associations address cross-media measurement and brand safety concerns
10 May 2021 at 09:00 WFA President’s Awards recognise exceptional industry initiatives around the world
7 May 2021 at 12:00 Spanish ad industry publishes manifesto for the future of advertising
6 May 2021 at 13:05 PAG Meeting Overview (April 2021)
6 May 2021 at 12:00 ANA seeks probe of ‘industry waste’ in programmatic advertising in the US
4 May 2021 at 10:39 Benchmark: Creative Agencies in Japan with TVCM capabilities
26 April 2021 at 12:55 New research suggests marketers lag corporate progress on the sustainability journey
26 April 2021 at 12:47 WFA launches framework to help marketers lead on climate change challenge
26 April 2021 at 12:00 In the spotlight: Cyprus Advertisers’ Association’s Christiana Paschalides
22 April 2021 at 14:00 WFA Global Marketer Week 2022 goes to Athens
22 April 2021 at 00:00 David Wheldon named WFA President Emeritus
21 April 2021 at 12:00 Belgian association welcomes new CEO
21 April 2021 at 01:01 Marketing and Sustainability: Closing the Gaps
21 April 2021 at 01:01 WFA launches Planet Pledge for Marketers
20 April 2021 at 01:01 GARM launches its first-ever measurement report for digital brand safety
19 April 2021 at 17:15 WFA names new global leadership team
19 April 2021 at 12:00 Portuguese association launches ‘future lab’ and podcast to help marketers tackle future challenges and opportunities
19 April 2021 at 11:37 DSA Task Force Meeting Overview (April 2021)
16 April 2021 at 09:00 Belgium’s Digital Ad Trust label reaches 63% of Belgians
15 April 2021 at 16:09 WFA responses to EU public consultation on a Digital Levy
15 April 2021 at 12:00 Japan's ad industry unveils joint committee for ad verification in digital advertising
14 April 2021 at 16:53 Spotlight: Growth Metrics – shift from a savings outlook to a value creation approach
14 April 2021 at 09:37 WFA Better Marketing Pod Ep 7: On sustainability and courageous marketing with Conny Braams
9 April 2021 at 18:44 WFA position paper on the EU Digital Markets Act
9 April 2021 at 18:44 WFA position paper on the EU Digital Services Act
9 April 2021 at 15:06 WFA global position on advertiser access to data in the digital advertising market
8 April 2021 at 19:20 Different Models when decoupling production
8 April 2021 at 12:00 ABA publishes brand safety floor and suitability framework for Brazilian ad market
6 April 2021 at 09:24 Spotlight: Building Your Brand in an eCommerce Environment
1 April 2021 at 15:00 Global Marketer Week 2021 build up with The Marketoonist
1 April 2021 at 13:02 Media Forum Meeting Overview (February 2021)
31 March 2021 at 18:22 Benchmark: Dynamic Creative Optimisation (DCO) partners & Creative analytics suppliers
31 March 2021 at 16:21 WFA responses to EU consultation on transparency in sponsored political content
30 March 2021 at 15:06 Marketing has the chance to lead post pandemic but structures need an overhaul
30 March 2021 at 11:17 EU ePrivacy Regulation: WFA briefing, February 2021
30 March 2021 at 00:00 WFA launches guide to diversity and representation through the creative funnel
29 March 2021 at 23:00 WFA Better Marketing Pod Ep 6: On humor and catching the 'F-train' with Ivan Pollard
29 March 2021 at 13:02 Gender equality in marketing: are we making progress fast enough?
25 March 2021 at 12:00 Colombian association launches measurement tool for responsible advertising practices
24 March 2021 at 10:12 #BuildBackBetter: Can marketing be a positive force for change in a post-COVID world?
17 March 2021 at 11:45 Agency Family Tree: Global, APAC & China
17 March 2021 at 11:21 DGX meeting overview (March 2021)
16 March 2021 at 12:04 Guide to Ecommerce content production optimisation
15 March 2021 at 12:28 Delivering diversity is a must-pass test
15 March 2021 at 10:34 ePrivacy task force meeting overview (March 2021)
10 March 2021 at 15:37 WFA report: The future of data-driven marketing
10 March 2021 at 15:10 CMO Forum meeting overview (March 2021)
10 March 2021 at 12:00 Swiss ad industry launches Digital Ad Trust label
8 March 2021 at 12:00 German association welcomes new Managing Director
5 March 2021 at 12:00 In the spotlight: Association of New Zealand Advertisers’ Lindsay Mouat
4 March 2021 at 12:00 Paraguay association launches campaign highlighting value of legitimate brands
3 March 2021 at 15:51 WFA Global Position on Digital Taxes
3 March 2021 at 15:48 PAG Meeting Overview (February 2021)
2 March 2021 at 09:00 Zimbabwe association unveils marketing leadership program
1 March 2021 at 12:25 COVID has re-emphasised how brands must serve society
1 March 2021 at 12:20 Can marketing help build back better?
1 March 2021 at 11:27 WFA announces new speakers for Global Marketer Week 2021
25 February 2021 at 12:00 Brilliant marketing campaigns ‘light up’ Sweden at virtual awards gala
25 February 2021 at 11:32 Spotlight: Brand Building in Uncertain Times
25 February 2021 at 10:29 Business Intelligence / Data analytics for a strong agency management program
24 February 2021 at 11:36 Benchmark: Global Category Management - Strategic ‘packaging’ design agency
23 February 2021 at 17:34 Spotlight: How to win the hearts of Gen Z in 2021
23 February 2021 at 14:02 Sourcing Forum meeting overview (February 2021)
23 February 2021 at 12:00 Italian association elects Lorenzo Sassoli de Bianchi as president
23 February 2021 at 12:00 WFA Better Marketing Pod Ep 5: On digital transformation with L'Oréal’s Lubomira Rochet
18 February 2021 at 17:12 What marketing talent wants
18 February 2021 at 09:00 Marketing talent seeks companies with purpose, WFA research
15 February 2021 at 18:20 RAC Programme Meeting Overview (February 2021)
15 February 2021 at 14:41 Benchmark: Agency scope of work (SOW) tools
11 February 2021 at 12:03 Benchmark: Global versus local brand equity
10 February 2021 at 12:41 Decoupling production from the creative agency and the role of the agency producer
10 February 2021 at 11:03 Spotlight: Shortcutting your marketing transformation
9 February 2021 at 10:46 Marketing Transformation - Delivering the future fit organisation
9 February 2021 at 10:15 C-Suite support, freedom and training critical to marketing transformation, WFA research
5 February 2021 at 16:00 Introduction to WFA's policy groups
4 February 2021 at 09:00 Marc Pritchard named WFA Global Marketer of the Year 2020
3 February 2021 at 12:00 UK associations unveil ‘All In’ campaign to help build a more inclusive ad industry
3 February 2021 at 10:18 Spotlight: Managing your sponsorship initiatives post-pandemic
3 February 2021 at 10:14 Defining world-class standards for marketing procurement
3 February 2021 at 06:49 Spotlight: Media Contract Guidance in China
2 February 2021 at 15:42 Benchmark: Global Budget setting & use of working/non-working ratios
2 February 2021 at 12:00 Israeli marketers ‘move forward’ into 2021 with virtual marketing conference
1 February 2021 at 12:11 Q&A Session: EU Collective Redress – what impact on advertisers?
29 January 2021 at 14:46 Webinar: Regulating marketing to kids - five key trends affecting toy brands
29 January 2021 at 13:13 Benchmark: Global Category Management - Public Relations
29 January 2021 at 11:45 Asia Spotlight: Leadership perspective in 2021
27 January 2021 at 17:22 Spotlight: Digital media and the demise of identity
26 January 2021 at 12:15 WFA unveils speaker line up for Global Marketer Week 2021
26 January 2021 at 12:00 Turkish ad industry launches brand safety alliance
26 January 2021 at 10:52 WFA interviews the Global Marketer of the Year 2020 nominees
26 January 2021 at 10:17 WFA Better Marketing Pod Ep 4: On next generation marketing with Mastercard's Raja Rajamannar
26 January 2021 at 09:13 Six partner predictions for 2021
21 January 2021 at 12:00 In the spotlight: Bulgarian Association of Advertisers’ Rossen Missov
20 January 2021 at 16:31 Spotlight on sustainability around the world
20 January 2021 at 00:00 WFA amendment suggestions on EU ePrivacy Regulation
19 January 2021 at 12:25 WFA President launches book on next generation marketing
19 January 2021 at 11:58 WFA welcomes 19 new corporate members in 2020
18 January 2021 at 16:25 DSA Task Force Meeting Overview (January 2021)
18 January 2021 at 12:00 Belgian association expands membership to expert partners
15 January 2021 at 12:06 Spotlight: WFA in 2021
15 January 2021 at 12:00 Nigeria honours advertisers on the frontline of Covid relief
14 January 2021 at 18:35 WFA’s response to WHO consultation (alcohol marketing)
13 January 2021 at 15:37 DGX meeting with Google, 15 December 2020
11 January 2021 at 12:00 Finnish association welcomes marketing service providers into membership
11 January 2021 at 00:00 Position Paper on EU ePrivacy Regulation
7 January 2021 at 12:00 The Philippines celebrates brand resilience and innovation during the pandemic
21 December 2020 at 10:49 WFA response to EDPB consultation
18 December 2020 at 11:29 Meet the Global Marketer of the Year 2020 nominees: Marc Pritchard, P&G
18 December 2020 at 11:17 Meet the Global Marketer of the Year 2020 nominees: Ivan Pollard, General Mills
18 December 2020 at 11:06 Meet the Global Marketer of the Year 2020 nominees: Lisa McKnight, Mattel
18 December 2020 at 11:01 Meet the Global Marketer of the Year 2020 nominees: Fernando Machado, Burger King/RBI
18 December 2020 at 10:57 Meet the Global Marketer of the Year 2020 nominees: Andrew Garrihy, Huawei
18 December 2020 at 10:46 Meet the Global Marketer of the Year 2020 nominees: Jane Wakely, Mars
17 December 2020 at 17:42 Benchmark: Agency collaboration
16 December 2020 at 13:33 WFA Better Marketing Pod Ep 3: In conversation with Sir Martin Sorrell
16 December 2020 at 12:53 Sourcing Forum meeting overview (December 2020)
16 December 2020 at 11:30 WFA Forum Chairs look back on 2020
16 December 2020 at 09:07 WFA CEO: “Build Back Better has started”
15 December 2020 at 16:37 My favourite campaign of 2020…
15 December 2020 at 15:05 10 Predictions for 2021
15 December 2020 at 14:47 2020’s top trends in food marketing regulation
10 December 2020 at 12:12 DGX meeting overview (December 2020)
10 December 2020 at 11:59 Spotlight: The impact of the pandemic on the agency business
10 December 2020 at 11:56 The end of the cookie
9 December 2020 at 18:37 Webinar: 10 trends shaping food marketing regulation in 2020
8 December 2020 at 12:52 Benchmark: Savings targets & definitions, tactical marketing procurement & PO approval
4 December 2020 at 16:35 Benchmark: Global Category Management - E-commerce
4 December 2020 at 14:23 WFA Whitepaper on marketing and sustainability
4 December 2020 at 11:39 European Commission plans to tackle green claims in advertising
3 December 2020 at 15:56 DGX meeting with Facebook, 16 November 2020
3 December 2020 at 12:57 Media Forum Meeting Overview (November & December 2020)
3 December 2020 at 11:00 WFA names shortlist for Global Marketer of the Year 2020
2 December 2020 at 10:15 The work that inspired in 2020
1 December 2020 at 18:33 Sourcing Forum meeting overview (November 2020)
30 November 2020 at 14:21 Can marketing help drive a more sustainable future for our planet?
30 November 2020 at 13:47 My favourite campaign of 2020...
30 November 2020 at 12:00 Platforms and transparency
27 November 2020 at 14:32 Sourcing’s diversity power
26 November 2020 at 14:30 Eco-Friendly Practices in Production
26 November 2020 at 12:00 Portugal awards show extends a helping hand to the creative industry
26 November 2020 at 11:59 RAC Programme Meeting Overview (November 2020)
26 November 2020 at 08:10 Benchmark: Digital Agencies(B2B) in South East Asia
26 November 2020 at 07:10 Benchmark: Media Recruitment Agencies in Japan
25 November 2020 at 17:41 PAG Meeting Overview (November 2020, Brussels)
25 November 2020 at 12:15 Webinar: El uso de datos y la publicidad: ¿qué depara el futuro para las marcas?
25 November 2020 at 12:07 Webinar: AI & advertising, a consumer perspective
25 November 2020 at 12:00 UK ad industry launches initiative to tackle climate emergency
25 November 2020 at 10:00 Survey: Organising virtual and hybrid events
23 November 2020 at 15:37 Webinar: Diversidad e inclusion en la industria publicitaria
23 November 2020 at 12:00 In the spotlight: Estonian Marketing Association’s Liis Tippel
19 November 2020 at 12:02 Spotlight: Global Production - 2020 and beyond
19 November 2020 at 09:00 Media Forum Meeting Overview (November 2020, Singapore)
18 November 2020 at 12:00 Greek marketers address diversity and inclusion
18 November 2020 at 10:58 Spotlight: Global Trends in Creative In-Housing
13 November 2020 at 15:02 Privacy in China: the new draft PIPL and what it could mean for advertisers
13 November 2020 at 10:00 Unstereotype Alliance launches UAE chapter
12 November 2020 at 15:06 Benchmark: Global Category Management - Consumer Promotions
11 November 2020 at 12:00 Spain recognises the value of advertising
9 November 2020 at 12:00 Zimbabwe prepares for Marketing 5.0 with hybrid event
5 November 2020 at 12:00 Canada unveils cross-media measurement committee
3 November 2020 at 16:48 DGX meeting overview: Competition and digital advertising (October 2020)
29 October 2020 at 14:57 WFA Better Marketing Pod Ep. 2: Marketing in times of Covid
29 October 2020 at 14:38 How ‘viewable’ is your market? 10 trillion impressions provide some answers
29 October 2020 at 11:57 Change in 2020 extends beyond marketing
29 October 2020 at 11:11 WFA Better Marketing Pod Ep.1: Diversity & Inclusion
29 October 2020 at 10:00 WFA launches Asian Marketing Leaders Program to create the next wave of regional CMOs
29 October 2020 at 09:00 Industry experts on the next steps for brand safety
28 October 2020 at 17:55 Global Marketing Procurement: 2020 and beyond
28 October 2020 at 15:55 Benchmark: Global marketing procurement team structures & workload allocation
27 October 2020 at 15:33 Client views on developing creative in-house
26 October 2020 at 15:00 DGX meeting overview (October 2020)
19 October 2020 at 15:25 Sourcing Forum meeting overview (October 2020)
19 October 2020 at 12:00 In the spotlight: Advertisers’ Association of Nigeria’s Ediri Ose-Ediale
19 October 2020 at 11:00 Brazilian ad industry unveils campaign on responsible advertising to children
16 October 2020 at 13:00 Dutch association celebrates 100 years with challenge to brand leaders on social responsibility and racism
16 October 2020 at 12:00 Indian association welcomes first CEO
14 October 2020 at 16:36 Webinar: Where do great ads thrive?
14 October 2020 at 16:05 Top take-outs from The World in 2021 with The Economist
13 October 2020 at 14:35 DSA task force Meeting Overview (October 2020)
12 October 2020 at 12:00 Norway celebrates Advertising Day with hybrid event
9 October 2020 at 12:00 Italian advertisers investing more on brand purpose during and post-Covid, finds UPA study
8 October 2020 at 15:18 Webinar: The Economist presents The World in 2021
8 October 2020 at 14:22 Contagious becomes WFA’s global strategic partner for Creativity
7 October 2020 at 10:25 Google’s restrictions on food marketing to minors
6 October 2020 at 01:00 Signs of recovery as global advertisers show guarded optimism, WFA Crisis Response Tracker
5 October 2020 at 18:45 DGX Benchmark: EU-US Data Transfers
5 October 2020 at 13:01 What are you looking for in the Global Marketer of the Year 2020?
5 October 2020 at 12:00 Gulf association welcomes new board
2 October 2020 at 15:19 EU Consultation on consumer policy: WFA responses and key messages
2 October 2020 at 12:00 Colombian association shines a light on the digital media ecosystem
2 October 2020 at 11:00 Malaysian association elects new council
1 October 2020 at 16:58 Survey: Covid-19 global response (September 2020)
1 October 2020 at 09:40 PAG Meeting Overview (September 2020, Brussels)
30 September 2020 at 18:04 Benchmark: Measures of investment in marketing capability building
30 September 2020 at 09:00 WFA launches Global Marketer of the Year 2020
28 September 2020 at 09:43 Data Ethics Board meeting overview (September 2020)
24 September 2020 at 09:43 RAC Programme Meeting Overview (September 2020)
23 September 2020 at 06:00 WFA and platforms make major progress to address harmful content
22 September 2020 at 12:56 Media Forum Meeting Overview (September 2020)
22 September 2020 at 12:00 Indian association elects Sunil Kataria as chairman
22 September 2020 at 12:00 Australian association unveils new Code of Ethics
21 September 2020 at 16:49 The endless possibilities of Computer Generated Imagery (CGI)
21 September 2020 at 13:00 Belgium’s first virtual Trends Day identifies 5 key industry trends
21 September 2020 at 12:00 In the spotlight: Malaysian Advertisers Association’s Kadri Taib
21 September 2020 at 00:00 WFA Q&A session with Google on digital services taxes
17 September 2020 at 09:12 DGX meeting overview (September 2020)
17 September 2020 at 00:00 Global advertisers unveil a collaborative new approach to cross-media measurement
16 September 2020 at 10:05 WFA responses to the EU public consultation on the EU Democracy Action Plan
15 September 2020 at 14:12 Sustainability and procurement
15 September 2020 at 11:31 Benchmark: Global Category Management - Artwork & pre-press Packaging design
14 September 2020 at 12:00 Slovenia hosts first major hybrid event in the Adriatic region
10 September 2020 at 12:00 UK ad industry launches initiative to eliminate negative environmental impact of production
10 September 2020 at 10:28 ABA Manual for compliance with Brazil’s Data Protection Law
9 September 2020 at 18:01 Sourcing Forum meeting overview (September 2020)
9 September 2020 at 13:16 Programmatic & Data Forum Meeting Overview (September 2020)
7 September 2020 at 12:00 GCC association launches cross-media measurement initiative
4 September 2020 at 18:43 Global Trends in Creative In-Housing
4 September 2020 at 00:01 Creative in-housing hits 57% among multinationals, WFA report
3 September 2020 at 13:50 Burst the bubble, recruit for the future and focus – your September to do list
2 September 2020 at 17:11 I don't want yet another soft drinks company screaming purpose at me
2 September 2020 at 16:56 A marketer's checklist on mitigating ad fraud
2 September 2020 at 16:21 You can learn a lot from a dummy
30 August 2020 at 08:00 WFA position paper and responses to the EU public consultation on the Digital Services Act
25 August 2020 at 16:51 Sourcing Forum meeting overview (July 2020)
20 August 2020 at 12:00 In the spotlight: Association of Swedish Advertisers’ Hanna Riberdahl
20 August 2020 at 11:42 WFA draft responses to the EU public consultation on the EU Democracy Action Plan
20 August 2020 at 09:00 Programmatic trading accounts for more than two fifths of global digital media investment by major multinationals
19 August 2020 at 15:46 Product placement under the revised AVMSD – Briefing note
17 August 2020 at 12:00 Norwegian association unveils new adtech and martech guidance
10 August 2020 at 12:00 Brazilian association explores the role of customer service in consumer-brand relationships
5 August 2020 at 12:00 Unstereotype Alliance launches UK chapter
4 August 2020 at 13:23 Ad industry launches 'Partnership for Responsible Addressable Media'
30 July 2020 at 12:00 Irish association welcomes new president
30 July 2020 at 09:00 The big questions this year, answered by LIONS Live
28 July 2020 at 10:00 Loving lockdown
27 July 2020 at 10:00 Three hot topics in digital policy
27 July 2020 at 07:00 Pakistan holds first virtual Effie Awards
24 July 2020 at 11:19 Webinar: Live-streaming & E-commerce
22 July 2020 at 14:32 CMO Forum meeting overview (July 2020)
22 July 2020 at 12:00 Dutch ad industry launches diversity fund and programme
20 July 2020 at 10:00 Time to stop covering up our diversity
15 July 2020 at 14:00 Putting an end to racially-loaded terms in marketing
15 July 2020 at 07:00 GCC association to LEAD change in the ad industry
14 July 2020 at 10:24 DGX meeting overview (July 2020)
14 July 2020 at 10:04 Webinar: The Low Touch Economy
14 July 2020 at 09:00 Customer experience in the world’s “new normal”
13 July 2020 at 12:00 Elizabeth Melo named as ‘Woman to Watch’ in marketing in Colombia
13 July 2020 at 11:00 Paraguay association elects new board
10 July 2020 at 12:39 Programmatic Data & Technology (2020)
9 July 2020 at 16:41 Webinar: Navigating global media pricing in 2020
9 July 2020 at 11:54 Project Spring
9 July 2020 at 00:00 WFA launches ultimate guide to value-based Marketing Procurement
8 July 2020 at 18:14 Benchmark: AI ad creative audit solution providers
8 July 2020 at 12:00 Just Eat CEO named ISBA president
7 July 2020 at 12:00 Portuguese association appoints new president
6 July 2020 at 16:23 Benchmark: Agency barter
6 July 2020 at 16:08 Benchmark: e-invoicing solutions
1 July 2020 at 12:16 COVID Compendium for Global Marketers
1 July 2020 at 12:00 Nearly a third of advertisers pull back or consider pulling back from platforms
1 July 2020 at 10:14 DSA task force Meeting Overview (June 2020)
1 July 2020 at 00:00 What big question would you have asked at Cannes this year?
30 June 2020 at 09:30 National associations mobilise to support media outlets
30 June 2020 at 09:00 It’s time for action
29 June 2020 at 18:12 Data Ethics Board meeting overview (June 2020)
29 June 2020 at 09:00 Why marketers must embrace ethical data use
26 June 2020 at 17:23 Webinar: An introduction to the offshore market for creative production
25 June 2020 at 09:00 Survey: Shifting from physical to virtual events
25 June 2020 at 00:00 CMO lockdown learnings: how marketing can boost your brand
25 June 2020 at 00:00 WFA makes new appointments to APAC Leadership team
23 June 2020 at 00:00 Major multinationals keep global ad budgets in lockdown, WFA Covid-19 Response Tracker
22 June 2020 at 08:00 Advertisers demand transparency and clarity around platforms’ content policies
22 June 2020 at 00:00 Brands missing opportunities to become better clients
19 June 2020 at 18:00 In the spotlight: Marketing Association of South Africa’s Brian Yuyi
18 June 2020 at 12:28 Joint WFA-TIE position: product placement under the revised AVMSD
17 June 2020 at 17:51 Survey: Covid-19 global response (June 2020)
16 June 2020 at 16:38 Sourcing Forum meeting overview (June 2020)
16 June 2020 at 15:04 Media Outlook in the COVID-19 Crisis
15 June 2020 at 13:00 Swedish advertisers publish new guidance for marketing effectiveness
15 June 2020 at 12:00 U.S. ad industry calls for immediate action on diversity and inclusion
11 June 2020 at 07:10 Webinar+: Programmatic supply-chain transparency
9 June 2020 at 19:43 Benchmark: Rights management for actors and music
9 June 2020 at 19:22 RAC Programme Meeting Overview (May 2020)
9 June 2020 at 13:20 Capability Forum Overview (June, 2020)
9 June 2020 at 09:30 UN Women and WFA call on the industry to fight racism and inequality
8 June 2020 at 12:00 Unstereotype Alliance launches in Japan
8 June 2020 at 11:00 UK ad industry unveils new inclusion group and hub
5 June 2020 at 17:28 CMO Forum meeting overview (June 2020)
5 June 2020 at 13:15 Why did brands fail to pause ads on #BlackoutTuesday?
5 June 2020 at 11:30 Getting peak performance from evaluation
4 June 2020 at 18:00 Benchmark: Inclusive events for people with disabilities
4 June 2020 at 17:29 Webinar+: Crisis clinic – Managing your agency remuneration models during and after the Covid-19 crisis
3 June 2020 at 10:20 PAG Meeting Overview (May 2020, Brussels)
3 June 2020 at 10:11 Webinar: Global Marketing Operations in 2020
1 June 2020 at 00:00 WFA launches world’s first guide on data ethics for brands
29 May 2020 at 09:35 Webinar: Client-agency performance evaluations: the agency view
28 May 2020 at 14:54 WFA submission – Singapore PDPA consultation
28 May 2020 at 11:00 The purpose of marketing will not change post Covid-19 but marketers must
28 May 2020 at 09:00 Marketing Operations expands remit at large multinationals
28 May 2020 at 00:00 Will COVID-19 change marketing forever?
26 May 2020 at 09:31 Webinar: In search of the unicorn marketer
25 May 2020 at 16:00 Sir Martin Sorrell: 10 observations on the business impact of COVID-19
20 May 2020 at 17:15 Client-agency performance evaluations: the agency view
20 May 2020 at 16:30 Webinar: GDPR and online advertising - what next?
20 May 2020 at 09:58 Webinar+: Crisis Clinic – Managing your agencies during and after the COVID-19 crisis
20 May 2020 at 09:00 Emphasis of CMO role must be on effectively leading multi-faceted teams
19 May 2020 at 23:00 Data collection in the crosshairs as kids’ screen time soars
18 May 2020 at 15:00 ISBA investigates the UK’s programmatic supply chain
18 May 2020 at 14:00 Swedish ad industry join forces to develop standards for media buying
18 May 2020 at 13:00 National associations see significant budget cuts among advertisers, but slight optimism looming
15 May 2020 at 16:56 Webinar: How transcreation can give a local edge to global messages
15 May 2020 at 16:34 Webinar: The case for greater diversity and inclusion in marketing
15 May 2020 at 15:00 Estonian association welcomes new CEO
15 May 2020 at 14:00 Conference in the Cloud: China advertisers discuss planning for the future
14 May 2020 at 17:58 Webinar+: Regulating illegal and harmful content: what does it mean for advertisers?
13 May 2020 at 19:10 Benchmark: Calculation methods for social media savings
13 May 2020 at 17:09 Webinar+: TikTok’s approach to privacy and security
13 May 2020 at 13:15 Survey: Covid-19 global response (April 2020)
13 May 2020 at 00:00 Large multinationals tighten ad spend squeeze according to WFA Covid-19 Response Tracker
12 May 2020 at 10:14 Global Marketing Operations 2020
12 May 2020 at 00:00 Sourcing Forum meeting overview (May 2020)
11 May 2020 at 16:00 Data Safety Benchmarking & Analysis
8 May 2020 at 17:36 Benchmark: Recommended global social media agencies
8 May 2020 at 16:55 Webinar: Data safety and risk, benchmarking approaches across the industry
8 May 2020 at 04:20 Webinar: A Marketer's guide to digital ad fraud
5 May 2020 at 19:08 CMO Forum meeting overview (April 2020)
4 May 2020 at 18:15 Survey: Maintaining good agency relationships during & after Covid-19 (China specific)
4 May 2020 at 16:17 Webinar+: Customer Experience in the New Normal
4 May 2020 at 16:06 Webinar: An advertiser's guide to OTT media in APAC
30 April 2020 at 15:02 WFA Q&A session with Google on advertiser identity verification
30 April 2020 at 12:00 The power of diversity at a time of crisis
30 April 2020 at 08:38 Benchmark: Marketing Capability Programmes
29 April 2020 at 14:00 Experts make the case for greater diversity and inclusion in marketing
29 April 2020 at 11:00 Brand safety in the COVID-19 era
29 April 2020 at 00:00 WFA CEO: Coronavirus could show brands how to face up to the ultimate test
28 April 2020 at 14:40 Advertisers under pressure over Coronavirus reaction
27 April 2020 at 12:00 Benchmark: Market Insights Platforms
24 April 2020 at 09:00 National industry associations from 35 countries gather remotely
23 April 2020 at 17:50 Benchmark: Recommended agencies for facilitating product reviews and rating
23 April 2020 at 15:51 Webinar: The evolution of digital standards
22 April 2020 at 11:37 Webinar: The EU Pledge - a practical guide for marketers
21 April 2020 at 00:00 WFA launches new guide on diversity and inclusion in marketing
21 April 2020 at 00:00 A Marketer's Approach to Diversity and Inclusion
20 April 2020 at 15:30 WFA position on data and privacy
20 April 2020 at 09:30 U.S. ad industry encourages people to #StayHome
20 April 2020 at 09:00 TV broadcasters thank advertisers in France during COVID-19 lockdown
17 April 2020 at 17:19 Webinar: Better sponsorship outcomes through better category management
14 April 2020 at 12:37 Benchmark: Media Buying In South Korea
10 April 2020 at 13:23 Webinar+: Crisis clinic – Managing your global content production in the Covid epidemic
10 April 2020 at 11:37 WFA submission - Report on the application of the GDPR
9 April 2020 at 11:32 Webinar: Mind the gap - Video advertising reach in the age of increasing media fragmentation
8 April 2020 at 00:00 Maintaining an appropriate level of governance with agencies
7 April 2020 at 00:00 Eighty percent of multinationals deferring campaigns but the same number are creating new content in response to the Covid19 crisis
6 April 2020 at 16:53 Survey: Data ethics (2020)
6 April 2020 at 12:58 Benchmark: TV inflation in Indonesia
6 April 2020 at 10:28 Selling to China’s 'now' consumer through social commerce
6 April 2020 at 09:25 Alcohol marketers seek to prevent minors from seeing alcohol ads
6 April 2020 at 09:00 WFA President’s Awards honour marketing leadership initiatives
3 April 2020 at 00:00 WFA announces changes to global leadership team
2 April 2020 at 15:41 Webinar: How advertising lost sight of creativity and what to do about it
2 April 2020 at 10:42 Survey: Covid-19 global response (March 2020)
2 April 2020 at 09:24 Webinar+: Crisis clinic - Managing your media in the Covid epidemic
31 March 2020 at 15:24 Value at the time of the virus
30 March 2020 at 09:25 Webinar: WFA in 2020 - What’s now, what’s next
30 March 2020 at 00:00 Webinar: Crisis clinic - Sponsorship and experiential marketing during COVID-19
24 March 2020 at 17:33 How-to guides for responsible alcohol marketing on social media
24 March 2020 at 17:18 Revised AVMSD: Extension of product placement rules to UGC
24 March 2020 at 14:21 Webinar: The Responsible Marketing Pact - Against minors’ exposure to alcohol
23 March 2020 at 16:06 In the spotlight: SWA-ASA Switzerland’s Roland Ehrler
20 March 2020 at 14:09 Webinar: Making the most of Dynamic Creative Optimisation (DCO)
20 March 2020 at 10:39 Swedish marketing insights? There’s an app for that
20 March 2020 at 10:37 “Advertising needs an MOT”, says ISBA
18 March 2020 at 17:58 DGX Benchmark: Opt-in rates for cookie consent (Europe)
18 March 2020 at 10:00 In conversation with WFA's Global Marketer of the Year 2019
18 March 2020 at 09:00 L’Oréal’s Lubomira Rochet named WFA Global Marketer of the Year
17 March 2020 at 13:30 The US celebrates data-driven marketing that ECHO across the globe
17 March 2020 at 13:00 Putting in the effort gives a great Effekt in Norway
17 March 2020 at 12:30 Brazil elects new board
17 March 2020 at 12:00 Turkey welcomes new executive committee
16 March 2020 at 14:27 Data Ethics Board meeting overview (March 2020)
16 March 2020 at 13:31 Survey: Global Category Management - Displays & Point-of-Sale
11 March 2020 at 17:16 ePrivacy task force Meeting Overview (March 2020, Brussels)
10 March 2020 at 16:43 Mind the Gap - 2020
9 March 2020 at 13:52 Benchmark: Creative agencies in EMEA and APAC
9 March 2020 at 10:54 Benchmark: Covid-19 Impact on Marketing
6 March 2020 at 14:43 Webinar: Social Commerce in China
6 March 2020 at 12:10 2020: “They say time changes things, but you actually have to change them yourself” (Andy Warhol)
5 March 2020 at 16:06 Alcohol Marketing: literature review
3 March 2020 at 16:41 Data Ethics Board meeting overview (January 2020, London)
3 March 2020 at 15:06 Everyone’s talking about… privacy
3 March 2020 at 14:09 RAC Programme Meeting Overview (February 2020)
3 March 2020 at 11:44 GARM: Small steps and big leaps in pursuit of online safety
3 March 2020 at 11:24 WFA welcomes new members
28 February 2020 at 13:59 Benchmark: Innovation Funds
28 February 2020 at 09:45 ePrivacy task force Meeting Overview (December 2019, Brussels)
28 February 2020 at 00:00 Benchmark: Strategic Design Agencies
26 February 2020 at 10:47 Webinar: The future of cookies and digital advertising
24 February 2020 at 16:50 EU ePrivacy Regulation: WFA briefing, February 2020
24 February 2020 at 12:16 Top 12 thoughts from our Global Marketer of the Year shortlist
21 February 2020 at 17:54 Benchmark: Working/non-working marketing spends
20 February 2020 at 08:00 Estonian Marketing Association joins WFA
19 February 2020 at 13:04 PAG Meeting Overview (February 2020, Brussels)
19 February 2020 at 00:30 WFA responds to WHO-UNICEF-Lancet Commission report 'A future for the World's Children?'
18 February 2020 at 15:00 Colombia applies pressure to inadequate representation in advertising
18 February 2020 at 14:00 French update programme to make marketing FAIReR
18 February 2020 at 13:00 Philippine association elects new president
18 February 2020 at 12:00 Swiss advertisers advise on identifying real clicks
18 February 2020 at 11:00 Norway wants to take you back to school
18 February 2020 at 10:00 Consumers run the show at Japan’s advertising awards
18 February 2020 at 09:49 WFA Global Marketing Effectiveness report
17 February 2020 at 17:33 Driving brand value with emotional intelligence in content
14 February 2020 at 09:00 WFA strengthens Asia Leadership team
12 February 2020 at 10:48 Benchmark: Customer Data Platforms (CDP)
12 February 2020 at 10:45 South Africa and Unstereotype Alliance write a new chapter in the fight for equality
12 February 2020 at 09:49 DGX meeting overview (February 2020)
5 February 2020 at 17:00 Better Ads Standard for short-form video announced
31 January 2020 at 17:21 Transparency in global production
30 January 2020 at 16:59 Webinar: 'Dual quality' - UCPD revision recap and key watch-outs for transposition phase
30 January 2020 at 15:48 Benchmark: Recommended tools and partners for influencer marketing
30 January 2020 at 15:21 WFA Influencer marketing survey
30 January 2020 at 09:00 2020, a time to elevate marketing, says WFA President, Raja Rajamannar
30 January 2020 at 09:00 Four WFA partner predictions for 2020
29 January 2020 at 09:00 See the six shortlisted nominees for WFA Global Marketer of the Year
27 January 2020 at 09:00 Asahi, AXA Group, Chanel, Microsoft, Tesco join WFA
23 January 2020 at 16:25 WFA Priorities for the AVMSD Transposition
23 January 2020 at 11:54 Webinar: ePrivacy: what is it and what does it mean for advertisers?
22 January 2020 at 15:00 Marketing leaders take action on harmful online content
21 January 2020 at 17:38 The Customer Framework becomes WFA's global strategic partner for Transformation
20 January 2020 at 16:57 WFA considers name change
17 January 2020 at 12:55 Webinar: In-housing Programmatic Media Success
15 January 2020 at 12:00 In the spotlight: Danish Association of Advertisers’ Holger Wilcks
15 January 2020 at 11:30 France sets standard for measuring marketing effectiveness
15 January 2020 at 11:15 Colombia’s bid for self-regulation given the thumbs-up
15 January 2020 at 11:00 Norway exposes buzzwords that should buzz off
15 January 2020 at 10:45 Personalisation is U.S. marketing word of the year
15 January 2020 at 10:30 Brazil mobilises marketers to transform organisational cultures
15 January 2020 at 10:15 Pakistan reflects on a great year and looks to the future
14 January 2020 at 15:00 Corporate Sustainability Survey Report
13 January 2020 at 14:46 Benchmark: Measuring your agency creative effectiveness
13 January 2020 at 11:43 Benchmark: Digital asset retention policies
10 January 2020 at 09:23 YouTube prohibits all food and beverage ads next to kids content as of today
23 December 2019 at 14:18 DGX Benchmark: Standard Contractual Clauses
20 December 2019 at 00:00 DGX Benchmark: Increasing data privacy awareness for Marketers
20 December 2019 at 00:00 DGX Benchmark: CCPA and online behavioural advertising
20 December 2019 at 00:00 Sourcing Forum meeting overview (December 2019)
20 December 2019 at 00:00 Benchmark: Buying Channels
18 December 2019 at 11:12 Benchmark: OTT Media Buying Practices (APAC)
18 December 2019 at 10:50 Benchmark: Developments in the Russian media market
18 December 2019 at 00:00 Benchmark: Digital Marketing workload and responsibility structuring
17 December 2019 at 00:00 WFA Predictions 2020
17 December 2019 at 00:00 Benchmark: Fixed fees for creative assets
16 December 2019 at 00:00 Webinar: California Consumer Privacy Act - insights for advertisers
16 December 2019 at 00:00 Global Marketer of the Year shortlist profiled
16 December 2019 at 00:00 The WFA Global Sourcing Board, 6 months on
13 December 2019 at 18:17 PAG Meeting Overview (November 2019, Brussels)
13 December 2019 at 17:00 In the spotlight: ABA Brazil’s Sandra Martinelli
13 December 2019 at 16:45 Unstereotype Alliance launches in Turkey
13 December 2019 at 16:30 German report causes a buzz on purpose
13 December 2019 at 16:15 The UK launches cross-media measurement programme
13 December 2019 at 16:05 2019: the year of heightened brand accountability
13 December 2019 at 16:00 Kenya appoints new CEO
13 December 2019 at 15:45 Japan unveils declaration on digital advertising
13 December 2019 at 15:30 America’s got talent, and the ANA is helping to recruit it
13 December 2019 at 15:15 Nigeria showcases marketing excellence in West Africa
13 December 2019 at 11:38 Data Ethics Board meeting overview (November 2019)
13 December 2019 at 00:00 Webinar: Regulatory pressures on food and beverage marketing around the globe
11 December 2019 at 00:00 DGX meeting overview (November 2019)
10 December 2019 at 13:41 Webinar: Gaming Demystified - Unlocking brand growth opportunities in video gaming
9 December 2019 at 15:32 How a good scope of work program can benefit an organisation
8 December 2019 at 11:00 Can blockchain solve some of marketing’s biggest problems?
6 December 2019 at 16:27 Insight Forum meeting overview (December 2019)
6 December 2019 at 13:45 DGX: Google Q&A on privacy and advertising
6 December 2019 at 13:33 RAC Programme meeting overview (November 2019)
3 December 2019 at 10:56 Mastercard's Raja Rajamannar: 'The role of the CMO is being eroded'
3 December 2019 at 09:53 7 things to keep in mind when designing for integration
3 December 2019 at 09:34 True partners
2 December 2019 at 00:00 WFA names shortlist for Global Marketer of the Year 2019
30 November 2019 at 12:26 Benchmark: Managing slow moving or obsolete (SLOB) products
30 November 2019 at 12:17 Benchmark: Shopper Agency recommendations in Western Europe
30 November 2019 at 00:00 Benchmark: Procurement systems for marketing
29 November 2019 at 11:33 Meet the Global Marketer of the Year 2019 nominees: Lubomira Rochet, L’Oréal
29 November 2019 at 11:12 Meet the Global Marketer of the Year 2019 nominees: Cheryl Goh, Grab
29 November 2019 at 11:10 Meet the Global Marketer of the Year 2019 nominees: Marc Pritchard, P&G
29 November 2019 at 10:55 Meet the Global Marketer of the Year 2019 nominees: Fernando Machado, Burger King
29 November 2019 at 10:27 Meet the Global Marketer of the Year 2019 nominees: Richa Goswami, J&J
29 November 2019 at 00:00 Meet the Global Marketer of the Year 2019 nominees: Syl Saller, Diageo
28 November 2019 at 00:00 Take-outs from the Data Protection Congress 2019
27 November 2019 at 12:00 WFA-led Global Alliance for Responsible Media scales up efforts through the World Economic Forum
26 November 2019 at 19:35 Survey: Media Planning & Buying Management Tools
26 November 2019 at 15:09 Benchmark: Category Management of Market Research & Insights
26 November 2019 at 14:55 Sourcing Forum meeting overview (November 2019)
26 November 2019 at 12:10 Sourcing Forum meeting overview (October 2019)
25 November 2019 at 15:08 Privacy compliance for cookies, pixels and other types of tracker (2019)
25 November 2019 at 13:27 KPIs to consider when buying on TV in the MEA region
25 November 2019 at 11:38 ePrivacy task force meeting overview (November 2019)
21 November 2019 at 17:22 Media Transformation - Case Study 2: Royal Philips
21 November 2019 at 12:17 Webinar: Digital Asset Management
20 November 2019 at 00:00 Speakers announced for Global Marketer Week 2020
19 November 2019 at 13:29 Webinar: Blockchain in Marketing
18 November 2019 at 11:51 Webinar: Proliferation of kids privacy regulations
15 November 2019 at 12:31 Achieving greater financial transparency with your agencies
12 November 2019 at 15:58 Joint business statement on the proposal on collective redress in view of Council general approach
12 November 2019 at 13:58 Voice and audio branding strategy
12 November 2019 at 00:00 Standalone digital roles to diminish as big multinationals aim for more integrated, agile structures
4 November 2019 at 00:00 Video gaming: Why it matters to non-endemic brand owners
4 November 2019 at 00:00 Long-term agency partnership is better than short-term fling
4 November 2019 at 00:00 WFA President and CEO acknowledged for helping shape the digital industry
29 October 2019 at 00:00 Webinar: Better Ads Standards
29 October 2019 at 00:00 True partnership requires a change of approach from advertisers and agencies
25 October 2019 at 00:00 Webinar: Designing for integration
24 October 2019 at 00:00 Steering Media from the Centre
24 October 2019 at 00:00 Maximising the value of media using the Ebiquity Media Model
24 October 2019 at 00:00 Major media pitches in 2019
24 October 2019 at 00:00 Global Agency Group Profiles
18 October 2019 at 14:52 DGX Benchmark on partners for data privacy strategy on implementation
15 October 2019 at 00:00 Webinar: How can marketing change the world?
15 October 2019 at 00:00 WFA CEO: Bicky Burger’s tasteless ad shows there’s still much to do to ‘unstereotype’ advertising
11 October 2019 at 14:16 WFA and Latin American associations commit to action on harmful ad stereotypes
11 October 2019 at 13:33 Buenos Aires Declaration for Progressive Advertising
11 October 2019 at 00:00 Webinar: Contagious presents Cannes Deconstructed 2019
10 October 2019 at 12:34 WFA y sus asociaciones de anunciantes se comprometen a actuar sobre los estereotipos dañinos
10 October 2019 at 12:25 Declaración para una Publicidad Progresiva
10 October 2019 at 00:00 DGX Benchmark on Digital asset retention policies
9 October 2019 at 00:00 Recommended law firms with global agency contract drafting experience
9 October 2019 at 00:00 Designing for integration: Global marketing communications organisation research
9 October 2019 at 00:00 DGX Benchmark on data protection/data privacy structure
4 October 2019 at 10:39 Global advertisers launch drive to establish cross-media measurement principles
4 October 2019 at 10:13 WFA launches Global Marketer of the Year 2019
3 October 2019 at 15:27 What does it take to become WFA’s Global Marketer of the Year?
1 October 2019 at 13:48 Belgium unveils Digital Ad Trust label
1 October 2019 at 13:38 Norway forms influencer marketing self-regulatory group
1 October 2019 at 13:28 Blockchain can create more efficiency and transparency in digital marketing, according to German study
1 October 2019 at 13:18 Italy launches manual for tenders and client-agency relationships
1 October 2019 at 13:08 The Netherlands publishes influencer marketing guide and checklist
1 October 2019 at 13:05 Better marketing takes centre stage in Finland
1 October 2019 at 13:00 Advertising Council in Turkey launched
1 October 2019 at 10:14 Let's talk about bias
1 October 2019 at 00:00 PAG Meeting Overview (September 2019, Brussels)
30 September 2019 at 00:00 Webinar: Rights Management & Asset Optimisation
26 September 2019 at 00:00 RAC Programme meeting overview (September 2019)
25 September 2019 at 13:58 In the spotlight: MAZ Zimbabwe’s Gillian Rusike
24 September 2019 at 09:23 Video gaming goes mainstream in APAC
23 September 2019 at 16:18 Joint advertising industry position paper on collective redress
20 September 2019 at 00:00 Data Ethics Board meeting overview (September 2019)
18 September 2019 at 00:00 Gaming Demystified: Unlocking brand growth opportunities in video gaming
16 September 2019 at 18:43 YouTube struggles with thorny issue of kids’ data
10 September 2019 at 08:46 WFA and strategic partner Digital Decisions release Digital Media Benchmark
9 September 2019 at 00:00 DGX meeting overview (September 2019)
6 September 2019 at 00:00 Webinar: More effective agency management
5 September 2019 at 00:00 Benchmark: Event & Experimental Agencies (Australia)
4 September 2019 at 14:48 WFA announces first speakers for Global Marketer Week Singapore 2020
4 September 2019 at 12:58 Marketing leaders on the state of the industry
4 September 2019 at 00:00 Cannes 2019 Wrap
3 September 2019 at 19:21 Advertising has rebranded diversity, and it isn’t a positive change
2 September 2019 at 00:00 Effective Agency Management
27 August 2019 at 00:00 Benchmark on global e-commerce sourcing strategies
27 August 2019 at 00:00 Benchmark: Naming Agency recommendations
23 August 2019 at 00:00 DGX Benchmark on collection and notification policies for stakeholder data
20 August 2019 at 00:00 DGX Benchmark on age verification techniques
20 August 2019 at 00:00 Advertising production payment guidelines
20 August 2019 at 00:00 Survey on Global Agency Relations Management: roles & responsibilities
13 August 2019 at 00:00 State of Play: Gambling Advertising in the EU | Last update: July 2019
9 August 2019 at 00:00 One-pager on production vendor rosters
8 August 2019 at 00:00 DGX Benchmark on customer data retention and notification
2 August 2019 at 00:00 Benchmark: Media SLAs & transparency
31 July 2019 at 14:50 Why humility is more critical than ever for effective leadership
31 July 2019 at 14:21 A campaign for better measurement
31 July 2019 at 00:00 Working with celebrities and influencers in China
30 July 2019 at 11:27 Ioana Dănilă joins WFA as Marketing Insights Manager
26 July 2019 at 00:00 PAG Platform Policy Group Meeting Overview (July 2019, Brussels)
25 July 2019 at 15:00 In the spotlight: UBA Belgium’s Chris Van Roey
25 July 2019 at 14:43 Spanish launch guide to improve online user experience
25 July 2019 at 14:16 Finnish association changes its name
25 July 2019 at 14:15 Slovak brands association merges with industry coalition on packaging and environment
25 July 2019 at 14:12 Nigerians address business growth in a volatile economy
25 July 2019 at 14:03 Filipinos celebrate brands that “get personal”
24 July 2019 at 00:00 RAC Programme meeting overview (July 2019)
18 July 2019 at 17:25 WFA co-signs letter raising concerns about Dual Quality law
17 July 2019 at 00:00 CMO Forum meeting overview (June 2019)
11 July 2019 at 09:00 WFA announces plans to launch the Polish Advertisers Association
11 July 2019 at 00:00 Sourcing Forum meeting overview (June 2019)
11 July 2019 at 00:00 The hidden gem: How clients benefit from long-term partnerships
5 July 2019 at 00:00 Webinar: Estándares Publicitarios no Intrusivos
5 July 2019 at 00:00 Webinar: Bridging the Gap - Digital Marketing Essentials for Policy Teams
4 July 2019 at 00:00 WFA alert: France and UK develop new guidance on cookies and ad trackers
3 July 2019 at 10:25 Redefining the marketing procurement value proposition
2 July 2019 at 10:30 Setting up a digital hub? Don’t forget to plug in the people
28 June 2019 at 00:00 Data Ethics Board meeting overview (24 June 2019)
28 June 2019 at 00:00 Data Ethics Board meeting overview (6 June 2019)
28 June 2019 at 00:00 DGX meeting overview (June 2019)
27 June 2019 at 00:00 Media Forum Meeting Overview (June 2019, Shanghai)
25 June 2019 at 22:29 In the spotlight: CAA Argentina’s Philip Perez
25 June 2019 at 22:28 Italians unveil big data management initiative for marketers
25 June 2019 at 22:28 Unstereotype Alliance announces local chapters in South Africa and Turkey
25 June 2019 at 22:24 Irish address data ethics in advertising
25 June 2019 at 22:23 French creative lab rewards emotional works against incivility
25 June 2019 at 10:09 Seven take-outs from Cannes 2019
25 June 2019 at 00:00 Sourcing Forum meeting overview (May 2019)
19 June 2019 at 10:24 WFA launches the Voice Coalition at Cannes Lions
19 June 2019 at 00:00 Voice Commerce Research
18 June 2019 at 09:00 WFA launches The State of Advertising report
18 June 2019 at 06:00 Global Alliance for Responsible Media launches to address digital safety
18 June 2019 at 00:00 Recommended global production/implementation agency
17 June 2019 at 00:00 The State of Advertising
10 June 2019 at 06:00 Knowledge Spotlight: How to turn content into revenue
3 June 2019 at 00:00 Creative crowdsourcing platforms: top tips to contracting for procurement
1 June 2019 at 00:00 Benchmark: Category management - Stock images
31 May 2019 at 00:00 Benchmark: Supply Chain Finance (SCF) solutions
29 May 2019 at 00:00 WFA Forum (May 2019, Japan)
24 May 2019 at 14:26 GDPR represents the beginning, not the end, of the data privacy journey
24 May 2019 at 10:43 Five common pitfalls of in-housing marketing services
23 May 2019 at 18:32 Making sense of measurement: What does good look like?
22 May 2019 at 09:30 In the spotlight: Israel Marketing Association’s Talma Biro
22 May 2019 at 09:25 Italians welcome new Director General
22 May 2019 at 09:20 Brazilians launch guide to combat harassment at events
22 May 2019 at 09:10 Dutch unveil new brand positioning and identity
22 May 2019 at 09:10 Spanish recognise university students for marketing effectiveness
22 May 2019 at 09:05 Moroccans elect new president
22 May 2019 at 09:00 Cameroonians appoint new President
22 May 2019 at 00:00 RAC Programme meeting overview (May 2019)
21 May 2019 at 10:39 China’s home-grown successes
21 May 2019 at 10:00 WFA launches Global Sourcing Board
20 May 2019 at 00:00 Handbook of good practices and responsibility for ending harassment in events
20 May 2019 at 00:00 Building a future-proof marketing procurement strategy
16 May 2019 at 00:00 Benchmark: 3rd-party consultant to manage the Client-Agency relationship
15 May 2019 at 18:27 WFA statement on the "Christchurch Call to Action" in Paris
15 May 2019 at 00:00 PAG Meeting Overview (May 2019, Brussels)
10 May 2019 at 00:00 Sourcing Forum meeting overview (April 2019)
10 May 2019 at 00:00 Webinar: The Global Media Charter
9 May 2019 at 00:00 Global Content Production Ecosystem 2018
3 May 2019 at 11:32 Driving the programmatic disclosure you desire: An 8-point checklist
3 May 2019 at 00:00 Swedish Advertisers' guide to digital advertising
2 May 2019 at 13:28 People + Purpose = Performance
30 April 2019 at 12:15 Putting people first
30 April 2019 at 11:59 Why policy professionals need to get excited about marketing
30 April 2019 at 10:19 Partnering with Finance
25 April 2019 at 11:05 In the spotlight: ANDA Colombia’s Elizabeth Melo
25 April 2019 at 10:58 26 advertiser associations gather in Lisbon
25 April 2019 at 10:51 Swedish association welcomes new CEO
25 April 2019 at 10:34 French association changes its name
25 April 2019 at 10:27 Kenyan association appoints new board
25 April 2019 at 10:20 Indian advertisers address “the connectedness paradox”
25 April 2019 at 10:18 Belgium identifies 6 key industry trends
24 April 2019 at 00:00 Member barometer 2019
24 April 2019 at 00:00 Benchmark on launch strategies
23 April 2019 at 00:00 Benchmark on shifting consumer behavior in Germany
23 April 2019 at 00:00 Data Ethics Board meeting overview (April 2019)
23 April 2019 at 00:00 Sourcing Forum meeting overview (March 2019)
16 April 2019 at 00:00 Benchmark: Category management pass-through or 3rd party costs
12 April 2019 at 00:00 Progressive Programmatic Solutions workshop overview (April 2019)
9 April 2019 at 00:00 Benchmark on global sponsorship investments
9 April 2019 at 00:00 Better Marketing: Marketing can be a force for positive gender and ethnicity portrayals
9 April 2019 at 00:00 Benchmark on sourcing post-production
8 April 2019 at 00:00 Webinar: Marketing Production Trends for 2019
8 April 2019 at 00:00 Benchmark on Supplier Relationship Management (SRM) models
4 April 2019 at 00:00 Annual Report 2018
4 April 2019 at 00:00 APAC Programmatic Maturity Report 2018
3 April 2019 at 14:38 WFA launches Guide to Better Marketing
3 April 2019 at 00:00 Media Transformation Case Study: Deutsche Telekom
3 April 2019 at 00:00 Data Ethics Board meeting overview (March 2019)
3 April 2019 at 00:00 10 years of Project Reconnect: What we've learned
2 April 2019 at 00:00 Better Marketing: Marketing can save the Internet
2 April 2019 at 00:00 Better Marketing: Marketing can deliver meaningful human experiences
2 April 2019 at 00:00 Better Marketing: Marketing can deliver positive social and political change
1 April 2019 at 10:13 WFA Global Marketer Week 2020 goes to Singapore
1 April 2019 at 00:00 DGX Benchmark on email/newsletter tracking pixels
29 March 2019 at 08:00 WFA President’s Awards honour marketing leadership initiatives
28 March 2019 at 08:17 WFA urges brands to hold platforms to account
27 March 2019 at 08:00 Marketing and Policy teams need to work more closely together, shows new WFA research
27 March 2019 at 00:00 Bridging the gap between marketing and policy
27 March 2019 at 00:00 Putting People First: 10 years of WFA's Project Reconnect
26 March 2019 at 16:10 Mastercard’s Raja Rajamannar named WFA President
19 March 2019 at 00:00 RAC Programme meeting overview (February 2019)
15 March 2019 at 15:32 In the spotlight: AANA Australia’s John Broome
15 March 2019 at 15:16 Unstereotype Alliance launches in Brazil
15 March 2019 at 15:00 ANA sets up marketing certification programme
15 March 2019 at 14:47 1 Euro spent on advertising in Portugal generates more than 4 Euro in GDP
15 March 2019 at 14:26 Roles are changing in advertising in Turkey
15 March 2019 at 14:06 French advertisers commit to a more responsible digital ecosystem
15 March 2019 at 13:59 Consumers reward the best advertising campaigns in Japan
15 March 2019 at 13:48 Swedish advertisers launch transparency guide
15 March 2019 at 13:40 Norway celebrates the “beekeepers” of advertising effectiveness
14 March 2019 at 00:00 PAG Meeting Overview (February 2019, Brussels)
14 March 2019 at 00:00 DGX meeting overview (March 2019)
28 February 2019 at 19:25 WFA unveils event lineup and speakers for Global Marketer Conference
28 February 2019 at 18:38 How can marketing change the world for the better?
28 February 2019 at 18:37 How can policy and marketing functions align?
28 February 2019 at 18:33 Exploring the global marketing organisation of the future
28 February 2019 at 18:25 Evolving marketing procurement beyond costs
28 February 2019 at 15:23 Getting our priorities straight
28 February 2019 at 13:09 Putting the Media Charter into action
28 February 2019 at 11:14 Media agency management: Where are we headed?
20 February 2019 at 11:40 Nine out of ten marketers in APAC buy media programmatically
19 February 2019 at 00:00 Data Ethics Board meeting overview (February 2019)
15 February 2019 at 00:00 Media Agency Models & Remuneration 2019
12 February 2019 at 04:12 Media Forum meeting overview (February 2019, Singapore)
12 February 2019 at 00:00 Benchmark: Programmatic Practice & Proficiency in APAC
12 February 2019 at 00:00 Webinar: Global Agency Remuneration 2018
12 February 2019 at 00:00 DGX meeting overview (February 2019)
8 February 2019 at 09:01 Mastercard’s Raja Rajamannar named WFA Global Marketer of the Year
8 February 2019 at 00:00 Webinar: The new frontier for ad fraud
5 February 2019 at 00:00 2019 Marketing Production Trends
4 February 2019 at 00:00 DGX Benchmark on data privacy controls and audit frameworks
4 February 2019 at 00:00 Facebook and GDPR benchmark
31 January 2019 at 10:17 David Wheldon: The ground is changing but the basics remain the same
31 January 2019 at 09:32 7 in 10 clients: changing remuneration models will improve relations with agencies
29 January 2019 at 14:21 WFA hires Max Schmidt and Joel Gan
29 January 2019 at 00:00 Diversity & Inclusion in the Production Industry
25 January 2019 at 00:00 Media Forum Meeting Overview (November 2018, New York)
25 January 2019 at 00:00 Media Forum meeting overview (October 2018, Amsterdam)
25 January 2019 at 00:00 DGX Benchmark on Facebook and GDPR
22 January 2019 at 00:00 WFA position on online HFSS ad ban (New Deal for Consumers)
18 January 2019 at 16:09 In the spotlight: OWM Germany’s Joachim Schuetz
17 January 2019 at 16:12 Joint Business Statement on collective redress in view of European Parliament IMCO vote
14 January 2019 at 09:42 WFA launches Global Media Board
10 January 2019 at 00:00 Photography: Product, Beauty & Life Style Shoots
9 January 2019 at 18:06 Coalition for Better Ads to adopt Better Ads Standards worldwide to improve consumer experience online
9 January 2019 at 16:30 WFA welcomes the global expansion of the Better Ads Standards
7 January 2019 at 16:35 China looks back at 40 years of brand building
7 January 2019 at 00:00 Global Agency Remuneration 2018
26 December 2018 at 11:50 5 WFA marketing predictions for 2019
20 December 2018 at 16:12 What does 2019 hold for marketers?
20 December 2018 at 16:08 2018, the year of...
20 December 2018 at 12:00 Australian association strengthens guidance on body image
20 December 2018 at 11:45 Danish advertisers create guide to brand safety
20 December 2018 at 11:30 Effie Awards launches in Pakistan
20 December 2018 at 11:15 Students compete in marketing effectiveness awards in Spain
18 December 2018 at 17:26 WFA CEO: 2018 in review
18 December 2018 at 17:20 Global Marketer of the Year 2018 nominees: Ukonwa Ojo
18 December 2018 at 17:17 Global Marketer of the Year 2018 nominees: Marc Pritchard
18 December 2018 at 16:26 Global Marketer of the Year 2018 nominees: Keith Weed
18 December 2018 at 16:15 Global Marketer of the Year 2018 nominees: Raja Rajamannar
18 December 2018 at 16:02 Global Marketer of the Year 2018 nominees: Claudia Willvonseder
18 December 2018 at 16:00 Global Marketer of the Year 2018 nominees: Syl Saller
18 December 2018 at 10:34 4 WFA policy predictions for 2019
14 December 2018 at 00:00 Benchmark on Engaging with local freelancers in Europe
14 December 2018 at 00:00 Sourcing Forum Meeting Overview NY December 2018
14 December 2018 at 00:00 Webinar: Content Production Strategy Framework
14 December 2018 at 00:00 Webinar: Achieving data-driven marketing success - Balancing the need for mindset alongside strategy
7 December 2018 at 10:19 5 of the Most Contagious ideas of 2018
6 December 2018 at 10:07 WFA study ranks countries by programmatic maturity
6 December 2018 at 09:29 DGX meeting materials - (December 2018)
6 December 2018 at 00:00 Digital Governance Exchange meeting – December 2018, London
4 December 2018 at 00:00 Global Programmatic Maturity Report 2018
4 December 2018 at 00:00 Benchmark results on collecting personal data
3 December 2018 at 00:00 Survey on Performance Marketing
28 November 2018 at 19:33 Airbnb, Panasonic, Shiseido join WFA
28 November 2018 at 16:28 Tackling gender bias in advertising: six lessons from Unstereotype Alliance member P&G
28 November 2018 at 14:19 The 6 global marketers of 2018 in 12 tweets
28 November 2018 at 14:06 8 insights for global marketers on sourcing content production
28 November 2018 at 13:51 TV and online video costs to rise considerably, forecasts show
28 November 2018 at 13:48 GDPR: the emergence of a global standard on privacy?
28 November 2018 at 13:03 WFA statement on the '3ve' ad fraud schemes takedown
28 November 2018 at 11:27 Brand safety, ePrivacy, AVMSD… WFA members’ policy priorities
21 November 2018 at 16:00 In the spotlight: ML Finland’s Riikka-Maria Lemminki
21 November 2018 at 15:52 Only 10% of voiceovers in Turkey are female, research shows
21 November 2018 at 15:45 Charter on responsible advertising launched in Belgium
21 November 2018 at 15:39 Singaporean association names new president
21 November 2018 at 15:31 Fashion brand Diesel wins Golden Drum 2018
21 November 2018 at 14:36 Creativity is more important than data, say four out of 10 Norwegian advertisers
21 November 2018 at 14:23 Mobility campaign wins top award in Spain
21 November 2018 at 14:17 Campaign about ‘indoor generation’ awarded in Denmark
21 November 2018 at 00:00 RAC Meeting – November, 2018
20 November 2018 at 00:00 Media cost inflation & deflation forecasts 2019
20 November 2018 at 00:00 PAG Meeting Overview (November 2018, Brussels)
15 November 2018 at 00:00 Webinar: Brazil’s new data privacy regulation - what is it and what does it mean for marketers?
12 November 2018 at 00:00 Data Driven Marketing 2018 survey results
9 November 2018 at 00:00 Webinar: Progressive gender portrayals in advertising
8 November 2018 at 00:00 Sourcing Forum Meeting - Amsterdam November 2018
7 November 2018 at 11:56 WFA names shortlist for Global Marketer of the Year 2018
6 November 2018 at 12:14 The Road to Content Excellence
5 November 2018 at 18:23 WFA recruits Caroline Pathy to support flagship CMO network
31 October 2018 at 00:00 Data Transparency Advisory Board meeting materials October 2018
31 October 2018 at 00:00 Sourcing Forum Meeting Overview Singapore October 2018
31 October 2018 at 00:00 Recommendations for licensing fonts
30 October 2018 at 00:00 Report: The Road to Content Excellence
29 October 2018 at 00:00 Webinar: Pressures on food marketing around the globe
26 October 2018 at 11:44 UN calls for greater cooperation with industry - but that’s not happening at a national level
24 October 2018 at 15:34 In the spotlight: MSK Kenya’s Joel Karubiu
24 October 2018 at 13:40 Dutch association welcomes new managing director
24 October 2018 at 13:31 British advertisers unveil new influencer contracts
24 October 2018 at 12:43 Malaysia’s privacy law to be updated, announces minister at MAA-WFA event
24 October 2018 at 12:38 U.S. ad industry launches data transparency label
24 October 2018 at 12:26 Argentina launches pledge on marketing to children
24 October 2018 at 12:20 Belgian association publishes Digital Media Charter
24 October 2018 at 12:10 Advertiser associations gather in London
22 October 2018 at 00:00 DGX benchmark on Facebook’s classification of 1st vs 3rd party
18 October 2018 at 00:00 Agency Fee Decision Tree, an easier way to choose the right fee model
16 October 2018 at 00:00 6 tips to keep in mind when marketing to children online
16 October 2018 at 00:00 Digital Advertising to children under GDPR
12 October 2018 at 00:00 Benchmark on payment terms regulations for marketing products and services
6 October 2018 at 00:00 DGX meeting overview (September 2018)
3 October 2018 at 00:00 DGX meeting overview (October 2018)
27 September 2018 at 17:05 Stakeholders including WFA develop voluntary code on disinformation
26 September 2018 at 00:00 RAC - Meeting presentations – September 26, 2018
25 September 2018 at 11:24 WFA welcomes new global marketing code
25 September 2018 at 10:50 In the spotlight: SOZ Slovenia’s Mojca Briščik
25 September 2018 at 10:40 Advertiser associations meet in Lima
25 September 2018 at 10:30 Indian association re-elects Sunil Kataria as chairman
25 September 2018 at 10:20 Norwegian advertisers launch platform to improve client-agency partnerships
25 September 2018 at 10:10 Danish association welcomes new CEO
25 September 2018 at 10:00 Brazilian association CEO named 'Marketing Citizen' of the Year
25 September 2018 at 00:00 Why an Eco-Friendly Production Makes a World of Sense
25 September 2018 at 00:00 PAG Meeting Overview (September 2018, Brussels)
24 September 2018 at 09:00 WFA names first MENA Chair for WFA Forum
19 September 2018 at 10:46 Latin America comes together
18 September 2018 at 00:00 Remuneración de agencias Latam
13 September 2018 at 00:00 Data Transparency Advisory Board meeting materials September 2018
11 September 2018 at 00:00 Media Forum Meeting Overview - Dmexco (September 2018, Cologne)
5 September 2018 at 16:06 WFA launches Global Marketer of the Year 2018
5 September 2018 at 15:06 Nine steps to identifying an agency set-up that fits your organisation’s needs
4 September 2018 at 15:25 WFA Global Marketer of the Year partners, The Drum, on challenges facing today’s marketers
31 August 2018 at 00:00 Recommended creative agencies in APAC
24 August 2018 at 18:38 ANA updates media agency contract template
24 August 2018 at 18:38 Australian ad industry releases guidance on digital advertising
24 August 2018 at 18:38 In the spotlight: ANDA Peru’s Rodolfo León
24 August 2018 at 18:37 Filipinos celebrate the best in brand building
24 August 2018 at 18:37 Argentina applauds successful brand comebacks
14 August 2018 at 00:00 Global CMO Insights from Cannes
14 August 2018 at 00:00 Survey on content production-data and benchmarking
1 August 2018 at 00:00 Final position on New Deal for Consumers
26 July 2018 at 13:39 Global CMO insights from Cannes
26 July 2018 at 00:00 WFA Data Transparency Advisory Board meeting materials July 2018
26 July 2018 at 00:00 Webinar: The future of agency rosters
20 July 2018 at 10:26 Brands to invest more on influencers
20 July 2018 at 09:00 In the spotlight: ANDA Chile’s Fernando Mora
20 July 2018 at 08:55 British advertisers launch influencer research and toolkit
20 July 2018 at 08:50 Dutch ad industry issues tender for new cross-media audience measurement
20 July 2018 at 08:45 GCC association tackles gender stereotypes in ads and advertising to children
20 July 2018 at 08:40 Australian association strengthens guidance on gender stereotypes
20 July 2018 at 08:35 Italian advertisers launch KPIs project globally
20 July 2018 at 08:30 China association appoints new board
20 July 2018 at 08:25 Norwegians tackle ad industry delusions
16 July 2018 at 00:00 GroupM's TYNY June 2018
14 July 2018 at 00:00 Benchmark on sourcing talent
14 July 2018 at 00:00 Benchmark on Sourcing Adaptation & Transcreation
13 July 2018 at 00:00 Webinar: Content in a connected world
13 July 2018 at 00:00 WFA talks Better Marketing: Platform challenges
13 July 2018 at 00:00 WFA talks Better Marketing: Purpose
13 July 2018 at 00:00 WFA talks Better Marketing: The death of advertising?
13 July 2018 at 00:00 WFA talks Better Marketing: Data opportunities
13 July 2018 at 00:00 WFA talks Better Marketing: The future of the agency model
13 July 2018 at 00:00 WFA talks Better Marketing: Gender and diversity
13 July 2018 at 00:00 WFA talks Better Marketing: The CMO agenda
13 July 2018 at 00:00 CMO Forum Meeting Overview Cannes June 2018
13 July 2018 at 00:00 Data Transparency Advisory Board meeting overview June 2018
13 July 2018 at 00:00 Benchmark on Production Pre-payments
11 July 2018 at 00:00 Data Processing Agreement for Advertisers (2018)
10 July 2018 at 15:16 Life after GDPR: what next for the advertising industry?
10 July 2018 at 14:13 Data Processing Agreement template for advertisers launched
10 July 2018 at 00:00 Código de buenas prácticas en licitaciones de agencias de publicidad (PERU)
9 July 2018 at 00:00 Benchmark on corporate social media pages, cookies and data usage post - GDPR
5 July 2018 at 00:00 Survey on Influencer Marketing
4 July 2018 at 00:00 DGX meeting overview (June 2018)
29 June 2018 at 17:02 Notes from the beach: the evolution of partnerships
29 June 2018 at 00:00 Global Access to Nutrition Index 2018
28 June 2018 at 17:31 Taking the brand safety agenda forward
28 June 2018 at 09:36 Growing pains: Marketing procurement is moving beyond the ‘misunderstood teenager’ years
27 June 2018 at 00:00 Sourcing Forum Meeting Overview Malmo June 2018
21 June 2018 at 09:36 WFA releases full version of Global Media Charter to reform digital ad ecosystem
21 June 2018 at 00:00 Webinar: A strategic global sourcing approach to influencer content production
21 June 2018 at 00:00 Global Media Charter
18 June 2018 at 16:02 French industry addresses concerns in open letter to Google
18 June 2018 at 15:15 In the spotlight: APAN Portugal’s Manuela Botelho
18 June 2018 at 14:16 Zimbabwe unveils the country’s ‘superbrands’
18 June 2018 at 14:16 Turkish association re-elects Ahmet Pura as chairman
18 June 2018 at 14:15 Argentina welcomes new board
18 June 2018 at 14:15 National advertiser associations gather in Tokyo
18 June 2018 at 10:02 Brazilian advertisers name new board
14 June 2018 at 00:00 Tutorial Key Performance Indicator
12 June 2018 at 10:29 Roster arrangements under review at 74% of multinational brands
12 June 2018 at 00:00 Survey on The Future of Agency Rosters
8 June 2018 at 00:00 Benchmark on marketing research methodologies
8 June 2018 at 00:00 Media Forum Meeting Overview (June 2018, Barcelona)
5 June 2018 at 10:03 The case for unstereotyping ads
4 June 2018 at 00:00 Webinar: GDPR for marketers - what do you need to know and how are other brands preparing?
30 May 2018 at 00:00 DGX meeting overview (May 2018)
22 May 2018 at 00:00 WFA Global Marketer Week 2019 to take place in Lisbon
18 May 2018 at 02:48 WFA President’s Awards honour marketing leadership initiatives in seven countries
17 May 2018 at 03:00 Global advertisers demand reform of digital ad ecosystem
16 May 2018 at 00:00 Media Transformation Meeting Overview Tokyo May 2018
16 May 2018 at 00:00 WFA launches Guide to Progressive Gender Portrayals in Advertising
15 May 2018 at 11:54 Global Intelligence by Zenith
15 May 2018 at 00:00 WFA announces changes to global leadership team
14 May 2018 at 12:00 A guide to progressive gender portrayals in advertising
9 May 2018 at 00:00 Benchmark on Ecommerce capabilities
8 May 2018 at 00:00 DGX meeting overview (April 2018)
7 May 2018 at 00:00 Benchmark: Agency recommendation, India: Lifestyle communications/quantitative product research
4 May 2018 at 00:00 Benchmark on structure and size of market research organisations
3 May 2018 at 12:32 WFA unveils final speakers for Global Marketer Week
3 May 2018 at 00:00 RAC - Meeting presentations – May 3, 2018
3 May 2018 at 00:00 PAG Meeting Overview (May 2018, Brussels)
3 May 2018 at 00:00 Webinar: Independent media advisors
2 May 2018 at 17:46 EU Pledge launches accountability mechanism
2 May 2018 at 00:00 Briefing on New Deal for Consumers
27 April 2018 at 16:54 In the spotlight: Union des marques France’s Jean-Luc Chetrit
26 April 2018 at 12:11 Let's unstereotype it
25 April 2018 at 10:03 GDPR awareness and action gap reduces significantly among marketers as compliance deadline approaches
25 April 2018 at 00:00 GDPR Survey - Brand owners' views on GDPR risks, readiness and challenges
25 April 2018 at 00:00 Sourcing Forum Meeting Overview Singapore April 2018
21 April 2018 at 17:25 Chilean association launches forum on gender stereotypes in advertising
21 April 2018 at 17:20 Japanese association releases guidelines for production contracts
21 April 2018 at 16:48 A new dawn for ad standards in Colombia
21 April 2018 at 16:41 Australian advertisers launch advertising sentiment index
21 April 2018 at 16:34 Finnish association welcomes new chairman
21 April 2018 at 16:30 Israel association appoints deputy CEO
20 April 2018 at 10:17 WFA Manifesto for Online Data Transparency
20 April 2018 at 09:00 WFA calls on brands to embrace culture of data transparency
20 April 2018 at 00:00 WFA Manifesto for Online Data Transparency
18 April 2018 at 00:00 Media Forum Meeting Overview (April 2018, New York)
18 April 2018 at 00:00 Agency Family Tree: Global, APAC and China
16 April 2018 at 11:39 The media transformers?
29 March 2018 at 12:00 Global viewability improves for video but display lags
29 March 2018 at 11:30 Deliverable-driven agency payments
29 March 2018 at 10:00 The lesson of Facebook: the online business model must adapt
29 March 2018 at 09:00 ABCs of clients in control
29 March 2018 at 00:00 IFBA LATAM Taskforce messaging documents
28 March 2018 at 00:00 Global viewability benchmarks 2017
28 March 2018 at 00:00 EASA Digital Blue Book (2017)
28 March 2018 at 00:00 Sourcing Forum Meeting Overview NY March 2018
23 March 2018 at 18:00 WFA's position on Facebook / Cambridge Analytica revelations
21 March 2018 at 00:00 WFA FORUM Meeting Overview London March 2018
19 March 2018 at 16:01 1,700 attend African Digital Summit in Casablanca
19 March 2018 at 16:01 British advertisers launch digital viewability standard
19 March 2018 at 16:01 In the spotlight: JAA Japan’s Shinji Suzuki
19 March 2018 at 16:00 Philippine association welcomes new president
19 March 2018 at 16:00 Norway celebrates marketing success stories
19 March 2018 at 16:00 Belgian advertisers launch transparency charter on GDPR
14 March 2018 at 00:00 Media Forum Meeting Overview (March 2018, Shanghai)
14 March 2018 at 00:00 Sourcing Forum Meeting Overview Shanghai March 2018
14 March 2018 at 00:00 WFA FORUM Meeting Overview Dubai March 2018
9 March 2018 at 10:28 Major multinationals go beyond auditing as independent advisor role evolves
7 March 2018 at 00:00 RAC - Meeting presentations – February 21, 2018
6 March 2018 at 00:00 PAG Meeting Overview (February 2018, Brussels)
1 March 2018 at 00:00 Benchmark: Sourcing production consultants
28 February 2018 at 14:36 Eliminating the most annoying ad formats
26 February 2018 at 15:00 Global Marketer of the Year: Keith Weed on 2017 and 2018 priorities
26 February 2018 at 15:00 Global Marketer of the Year: Keith Weed on making a difference
26 February 2018 at 15:00 Global Marketer of the Year: Keith Weed on agency partners
26 February 2018 at 15:00 Global Marketer of the Year: Keith Weed on the marketing organisation
26 February 2018 at 00:00 Webinar: ePrivacy - what is it and what does it mean for brands? (2018)
23 February 2018 at 14:52 WFA announces first speakers for Global Marketer Week
21 February 2018 at 00:00 Sourcing Forum Meeting Overview Düsseldorf February 2018
19 February 2018 at 13:15 In the spotlight: ISBA UK’s Phil Smith
19 February 2018 at 13:07 Turkish ad industry launches platform to fight ad fraud
19 February 2018 at 13:07 French advertisers launch responsible marketing commitments
19 February 2018 at 10:09 Swedish ad industry launches podcast measurement standards
19 February 2018 at 10:08 Israel celebrates game changers in marketing
19 February 2018 at 10:07 Americans celebrate women changing stereotypes
19 February 2018 at 10:07 Canadian association appoints new senior staff
19 February 2018 at 00:00 Mergers & Acquisitions 2017
19 February 2018 at 00:00 Survey on Independent Media Advisors
16 February 2018 at 12:00 WFA introduction to gender stereotypes in advertising and the Unstereotype Alliance
16 February 2018 at 00:00 WFA position on gender stereotypes in advertising
16 February 2018 at 00:00 Alcohol advertising in digital and social media
13 February 2018 at 00:00 Coalition for Better Ads: Feb 2018 State of play
12 February 2018 at 12:21 Unilever’s Keith Weed named WFA Global Marketer of the Year
9 February 2018 at 12:07 Major multinationals hike programmatic budgets while seeking greater control
9 February 2018 at 00:00 DGX meeting overview (February 2018)
4 February 2018 at 12:25 WFA position on reference to “minors” in context of reducing exposure to HFSS food advertising (2018)
2 February 2018 at 00:00 WFA DGX Guide to Data Transparency & GDPR
2 February 2018 at 00:00 ePrivacy task force meeting materials 29 Jan 2018
1 February 2018 at 16:05 10 things to watch in 2018
31 January 2018 at 00:00 Webinar: Future of Programmatic Media
31 January 2018 at 00:00 Media Forum Meeting Overview London January 2018
29 January 2018 at 11:27 Let's make 2018 the year of transparency, says WFA President David Wheldon
25 January 2018 at 11:39 GDPR data-privacy rules signal a welcome revolution, says WFA CEO
25 January 2018 at 00:00 Survey on the Future of Programmatic Media
24 January 2018 at 12:16 Bridging east and west via digital: Huawei's Glory Zhang
24 January 2018 at 11:17 Sea heroes and data: Deutsche Telekom's Hans-Christian Schwingen
23 January 2018 at 11:45 Marketing with purpose: Mars' Jane Wakely
23 January 2018 at 11:10 Priceless success: Mastercard's Raja Rajamannar
22 January 2018 at 11:31 Empowering marketers and unstereotyping ads: Unilever's Keith Weed
22 January 2018 at 10:08 From transparency to equality: P&G's Marc Pritchard
20 January 2018 at 00:00 Project Reconnect masterdeck 2019
15 January 2018 at 16:01 Turkey updates pledge on responsible advertising
15 January 2018 at 16:01 Ad industry drives growth in Spain
15 January 2018 at 16:01 In the spotlight: SDE Greece’s Nerina Komioti
15 January 2018 at 16:00 Gulf Cooperation Council association to focus on ad standards in 2018
15 January 2018 at 12:18 Germany: Advertise, act, grow!
1 January 2018 at 14:14 We are looking for a Digital Policy Manager
18 December 2017 at 18:48 WFA CEO: 2017 in review
18 December 2017 at 18:07 4 public affairs predictions for 2018
18 December 2017 at 18:01 6 marketing predictions for 2018
18 December 2017 at 12:19 WFA names shortlist for Global Marketer of the Year
18 December 2017 at 11:02 Erard Gilles joins WFA's public affairs team
18 December 2017 at 11:02 It’s the Most Contagious time of the year
15 December 2017 at 12:06 Are you ready for GDPR?
15 December 2017 at 00:00 Are you ready for GDPR? The WFA guide to GDPR guide for Marketers (2017)
15 December 2017 at 00:00 EU Pledge Factsheet 2017
15 December 2017 at 00:00 EU Pledge Annual Reports
14 December 2017 at 10:15 In the spotlight: RVD Turkey’s Süreyya Deniz
14 December 2017 at 10:14 Australian ad industry launches alliance on brand safety and digital transparency
14 December 2017 at 10:12 Argentina rewards best TV and online ads
14 December 2017 at 10:10 Danish association appoints new CEO
14 December 2017 at 10:06 Portugal celebrates marketing effectiveness
14 December 2017 at 10:05 British advertisers welcome new president
14 December 2017 at 10:03 Nigerian advertisers celebrate 25th anniversary
14 December 2017 at 10:01 Slovak association elects new chair
6 December 2017 at 00:00 Sourcing Forum Meeting Overview NY December 2017
4 December 2017 at 12:16 WFA top priorities for AVMSD trilogue discussions (2017)
1 December 2017 at 10:13 10 things you should know about GDPR
1 December 2017 at 10:13 What great brand stories can do for business
30 November 2017 at 15:29 Web Summit 2017 round-up
30 November 2017 at 10:12 WFA recruits Monica Robles as Administration Manager
29 November 2017 at 12:59 Web Summit 2017 in 10 tweets
28 November 2017 at 14:29 Vietnam launches first advertising code of conduct
28 November 2017 at 00:00 Media Forum Meeting Overview Amsterdam November 2017
27 November 2017 at 00:00 Webinar: Total view attribution
22 November 2017 at 00:00 Sourcing Forum Meeting Overview Luxembourg November 2017
22 November 2017 at 00:00 RAC - Meeting presentation – November 22, 2017
20 November 2017 at 16:30 French association holds first immersive media conference
20 November 2017 at 16:29 Spain: Challenging gender stereotypes wins big at Effectiveness Awards
20 November 2017 at 16:20 Malaysian association helps marketers create greater media transparency
20 November 2017 at 16:14 Venezuelan advertisers appoint new president
20 November 2017 at 16:10 Canadians aim to regain faith in media accountability
20 November 2017 at 15:26 Norwegian ad industry tackles GDPR
20 November 2017 at 15:11 Bulgaria raises the bar in marketing
20 November 2017 at 14:56 Slovenia wants creatives to leave their mark
15 November 2017 at 00:00 Media cost inflation & deflation forecasts 2018
13 November 2017 at 08:00 Major multinationals identify emerging skills gaps on AI, programmatic and IoT
6 November 2017 at 16:56 Creating a culture of insights
27 October 2017 at 15:15 And the buzzword at Festival of Marketing 2017 was…
26 October 2017 at 15:15 Hanne van de Ven joins WFA's marketing services team
26 October 2017 at 00:00 ePrivacy task force meeting materials 26 Oct 2017
26 October 2017 at 00:00 Media Forum Meeting Overview NY October 2017
25 October 2017 at 00:00 Sourcing Forum Meeting Overview Singapore October 2017
24 October 2017 at 16:30 WFA advertiser associations meet in Brussels
24 October 2017 at 13:25 ISBA’s client-agency contract yields big results
24 October 2017 at 13:20 New Zealand champions best practice on client-agency relations
24 October 2017 at 13:16 WFA holds LATAM meeting in Asunción
24 October 2017 at 12:54 Nigerian advertisers appoint first female president
24 October 2017 at 12:51 Indian association appoints new board
24 October 2017 at 12:24 Finland rewards best brand builder of the year
24 October 2017 at 12:21 Spanish advertisers explore creativity and effectiveness
24 October 2017 at 00:00 Benchmark on Customer experience transformation
18 October 2017 at 00:00 Insight Forum Meeting Overview London October 2017
16 October 2017 at 00:00 Benchmark on Ad pre-testing
12 October 2017 at 00:00 Survey on Global Ad Viewability & Ad Fraud levels
9 October 2017 at 00:00 Survey on Global internal media structure & organisation
8 October 2017 at 00:00 C-suite overview of M2K developments globally (2017)
4 October 2017 at 00:00 Webinar: Reducing fraud in programmatic with ads.txt
3 October 2017 at 00:00 Webinar: Agency evaluations
26 September 2017 at 16:10 Former Unilever CMO to lead Australian association
26 September 2017 at 16:06 Finnish association names new Managing Director
26 September 2017 at 15:58 Kenyan marketers appoint new CEO
26 September 2017 at 15:55 Brazilians launch new strategy and identity under new president
26 September 2017 at 15:46 Singaporean advertisers welcome new president
26 September 2017 at 15:38 Bolivian association names new president
26 September 2017 at 15:34 British advertisers appoint new directors of media and comms
26 September 2017 at 15:15 Italian industry leaders create guide to online advertising
21 September 2017 at 12:49 Four lessons from dmexco
18 September 2017 at 08:31 Real insight from a virtual reality
15 September 2017 at 08:50 WFA launches Global Marketer of the Year
15 September 2017 at 00:00 WFA key messages on food marketing
13 September 2017 at 08:00 WFA GDPR Guide for Marketers
13 September 2017 at 00:00 70% of global marketers are not fully aware of the implications of GDPR
12 September 2017 at 00:00 Marketing Procurement Category Tree
11 September 2017 at 00:00 Advertising standards toolkit for the promotion of effective self-regulation
8 September 2017 at 00:00 The contribution of data to digital advertising (Europe, 2017)
8 September 2017 at 00:00 Europe research: Data-driven advertising and Europeans’ internet use
8 September 2017 at 00:00 Europe research: The economic impact of data-driven advertising (2017)
7 September 2017 at 00:00 EU Pledge Infographic (2017)
6 September 2017 at 10:10 Arla Foods joins EU Pledge
6 September 2017 at 00:00 Experiential sampling agencies in Great Britain and Ireland
5 September 2017 at 10:42 WFA helps drive industry-led Advertising Standards across APEC
5 September 2017 at 00:00 APEC Advertising Standards Conference
5 September 2017 at 00:00 Survey on privacy and data management - GDPR (2017)
5 September 2017 at 00:00 GDPR Guide for Marketers
18 August 2017 at 14:20 French advertisers welcome new director general
18 August 2017 at 11:34 Italians explore the KPIs of marketing communications
18 August 2017 at 11:30 Zimbabwe association turns 10
18 August 2017 at 11:24 Argentina celebrates brand success on Advertiser’s Day
18 August 2017 at 10:56 Finnish association explores changes in media agencies
18 August 2017 at 10:51 Paraguayan consumers rank best brands
18 August 2017 at 10:23 Kenyans host monthly marketing dialogue
16 August 2017 at 12:00 Global marketers making radical changes to media management
10 August 2017 at 11:00 New cross-industry initiative to improve viewability measurement standards across Europe
9 August 2017 at 00:00 Choosing a Digital Asset Management (DAM) System
8 August 2017 at 00:00 European Viewability Measurement Principles
3 August 2017 at 15:37 Expediting media change in China
3 August 2017 at 09:27 WFA appoints Laura Forcetti as Global Marketing Sourcing Manager
24 July 2017 at 00:00 Webinar: Better Ads Standards, the industry response to adblocking
18 July 2017 at 17:15 Swedes launch value of advertising campaign
18 July 2017 at 17:13 Swiss advertisers launch price/performance index
18 July 2017 at 17:03 Chilean association forms digital marketing circle
18 July 2017 at 16:58 Publicis CEO headlines British Advertisers’ annual meeting
18 July 2017 at 16:52 Brazilian brands look for purpose and transparency
18 July 2017 at 16:48 Peruvians seek more effective marketing
18 July 2017 at 16:42 Colombia rewards new marketing talent
12 July 2017 at 00:00 Media Forum Meeting Overview Shanghai July 2017
7 July 2017 at 00:00 Webinar: Keeping the brand tracking love alive
4 July 2017 at 17:31 Five CMO lessons from Cannes
4 July 2017 at 00:00 Survey Results: Marketing Capability Programmes
30 June 2017 at 16:52 All change at Cannes
30 June 2017 at 10:56 WFA helps organise APEC ad standards conference
30 June 2017 at 00:00 Survey results on sourcing experiential and marketing materials
29 June 2017 at 10:35 Portuguese explore “love” between brands and consumers
29 June 2017 at 10:28 Turkish association turns 25
29 June 2017 at 10:18 Greek association honours corporate responsibility
29 June 2017 at 09:57 Swedish advertisers welcome new chairman
29 June 2017 at 09:47 The Philippines celebrate marketing that make a difference
29 June 2017 at 09:42 Programmatic high on brands’ agenda in Norway
29 June 2017 at 09:39 Peruvians reward brands with purpose
29 June 2017 at 09:34 French brands evaluate relationship management
28 June 2017 at 00:00 Webinar: Seeing through the Financial Fog
26 June 2017 at 00:00 Benchmark on recommended Digital Analytics Agencies
22 June 2017 at 15:55 The Unstereotype Alliance holds inaugural meeting
22 June 2017 at 00:00 Webinar: Turning uncertainty to advantage
20 June 2017 at 14:04 Launch of Unstereotype Alliance set to eradicate outdated stereotypes in advertising
14 June 2017 at 00:00 Benchmark on Suppliers of research-based copy-testing of digital ads
13 June 2017 at 00:00 Recommended law firms with media contract drafting experience
8 June 2017 at 07:00 WFA elevates Deutsche Telekom’s Louw to Media Forum leadership role
7 June 2017 at 00:00 Sourcing Forum Meeting Overview Amsterdam June 2017
7 June 2017 at 00:00 Survey on Social Media & Social Content Management 2017
7 June 2017 at 00:00 Survey results: Paying for 3rd party verification
2 June 2017 at 11:04 Change media management
2 June 2017 at 10:03 WFA recruits Julia Kraft as marketing services manager
1 June 2017 at 00:00 Survey on Media Governance and Guardianship
1 June 2017 at 00:00 Survey on Online Advertising Effectiveness
31 May 2017 at 14:34 Winners of the WFA President’s Awards 2017
29 May 2017 at 11:11 Highlights from the National Associations Council in Toronto
29 May 2017 at 11:05 Canadians celebrate 100th anniversary
29 May 2017 at 11:00 Chilean association welcomes new president
29 May 2017 at 10:58 Swiss advertisers address the “always on” consumer
29 May 2017 at 10:55 Finnish association appoints new board
29 May 2017 at 10:52 Pakistan explores potential of Big Data and AI
29 May 2017 at 10:50 Belgian advertisers tackle global ad trends
29 May 2017 at 10:45 Industry celebrates creativity in Slovenia
29 May 2017 at 10:40 Nigeria holds industry dialogue
24 May 2017 at 00:00 Benchmark on Integrated Production
24 May 2017 at 00:00 Benchmark on recommended influencer agencies
18 May 2017 at 00:00 Webinar: Cross Device Measurement
10 May 2017 at 00:00 Benchmark on Scatter vs Upfront: US TV Market
10 May 2017 at 00:00 Media Forum Meeting Overview Rome May 2017
28 April 2017 at 11:59 WFA Global Marketer Week 2018 to take place in Tokyo
27 April 2017 at 14:00 Global marketers committed to increase online ad spend
26 April 2017 at 14:19 State of the Union at Global Marketer Week 2017
26 April 2017 at 13:44 WFA announces changes to global leadership team
26 April 2017 at 00:00 Media Transformation Meeting Overview Toronto April 2017
19 April 2017 at 17:21 Clients make progress on integration but agencies point up familiar failings
14 April 2017 at 13:17 Mars, Unilever and Lego leading public affairs session at Global Marketer Week
12 April 2017 at 00:00 A marketer's guide to ePrivacy (2017)
11 April 2017 at 18:26 How does your agency rate your brief?
11 April 2017 at 00:00 Recommendations to master data & tech (2017)
7 April 2017 at 00:00 Brand safety: steps to consider (2017)
7 April 2017 at 00:00 Best practice: global media transparency & contracts (2017)
7 April 2017 at 00:00 Overcoming people & capability challenges
6 April 2017 at 00:00 Media Forum Meeting Overview NY April 2017
30 March 2017 at 00:00 CDO FORUM Meeting Overview London March 2017
27 March 2017 at 00:00 Brazilian association CEO in Marketing Hall of Fame
27 March 2017 at 00:00 Japanese association appoints new board
27 March 2017 at 00:00 Uruguayan advertisers elect new board
27 March 2017 at 00:00 German association welcomes first digital lead
27 March 2017 at 00:00 Swedish advertisers name new marketing lead
27 March 2017 at 00:00 Spain creates industry committee for better advertising practices online
27 March 2017 at 00:00 British advertisers tackle media challenges
27 March 2017 at 00:00 Zimbabwe debunks ad industry myths
24 March 2017 at 00:00 Programmatic management fee benchmarking
24 March 2017 at 00:00 A survey on Social Listening - Tools, Techniques, Metrics & Challenges
24 March 2017 at 00:00 Better Ads Standards (2017)
22 March 2017 at 00:00 WFA statement on Coalition for Better Ads standards by CEO Stephan Loerke
22 March 2017 at 00:00 Coalition for Better Ads releases initial Better Ads standards in North America and Europe
22 March 2017 at 00:00 WFA statement on Coalition for Better Ads standards
21 March 2017 at 00:00 IMC FORUM Meeting Overview London March 2017
21 March 2017 at 00:00 Webinar: Programmatic 2.0 – how are clients improving control & transparency in the programmatic space?
13 March 2017 at 09:44 Trying to fix the online ad experience
13 March 2017 at 00:00 EU Pledge announces enhancements
9 March 2017 at 00:00 WFA recruits two new staff members
8 March 2017 at 16:38 9 rules on how to approach marketing innovation
7 March 2017 at 16:23 4 key trends from Mobile World Congress 2017
1 March 2017 at 00:00 WFA FORUM Meeting Overview Dubai March 2017
27 February 2017 at 00:00 Benchmark on recommended etail content agencies
20 February 2017 at 00:00 Ireland identifies economic value of marketing
20 February 2017 at 00:00 A leap forward on media transparency in the UK
20 February 2017 at 00:00 New Zealand advertisers forecast year ahead for marketing
20 February 2017 at 00:00 Philippine association welcomes new president and board
20 February 2017 at 00:00 Spain invests more in digital marketing
20 February 2017 at 00:00 Norway celebrates marketing effectiveness
19 February 2017 at 00:00 Peruvian ad industry optimistic for 2017
17 February 2017 at 00:00 DGX Meeting Overview (February 2017)
15 February 2017 at 00:00 Survey on Briefing for integrated communications (2017)
9 February 2017 at 00:00 WFA reacts to recent stories on ad misplacement
8 February 2017 at 00:00 Media Forum Meeting Overview London February 2017
3 February 2017 at 00:00 Webinar: Accelerating your startup programme
1 February 2017 at 00:00 Marketing Procurement Maturity Assessment 2017
31 January 2017 at 00:00 5 ways to make newsrooms & content more effective
31 January 2017 at 00:00 10 steps to close the gap between digital consumers and businesses
31 January 2017 at 00:00 Five step process to Data Driven Marketing (2017)
31 January 2017 at 00:00 ‘SPARCS’ – a framework to plan for your digital transformation
31 January 2017 at 00:00 Considerations on the road to digital transformation (2017)
30 January 2017 at 00:00 Agency Trading Desks still dominate programmatic but advertisers are demanding a new, more transparent relationship
30 January 2017 at 00:00 Agency Trading Desks still dominate programmatic but advertisers are demanding a new, more transparent relationship
27 January 2017 at 00:00 Webinar: The integrated agency of the future
26 January 2017 at 00:00 Benchmark on Digital & Social Agency Recommendations in the UK
24 January 2017 at 12:31 WFA President predicts the year ahead for marketing
20 January 2017 at 00:00 British association welcomes new Director-General
20 January 2017 at 00:00 Canadians forecast 2017 marketing trends
20 January 2017 at 00:00 Spain sees increase in advertising investment
20 January 2017 at 00:00 In the spotlight: Rodrigo Cordón and AAG Guatemala
20 January 2017 at 00:00 Germany: Focus on the 'hybrid consumer'
20 January 2017 at 00:00 Brazil: 2017 will be the year for marketing to transform
20 January 2017 at 00:00 Norway ranks most effective advertisers
20 January 2017 at 00:00 Belgium names advertiser of the year
16 January 2017 at 00:00 Advertising delivers powerful economic benefits across the EU
13 January 2017 at 00:00 TRUSTe / EDAA research shows digital advertising self-regulatory programme continues to improve consumer attitudes towards interest-based advertising
12 January 2017 at 00:00 Survey results on Programmatic & trading desks
1 January 2017 at 17:54 Digital Governance Exchange: 2016 Year in Review
1 January 2017 at 17:52 Alcohol Marketing: 2016 Year in Review
1 January 2017 at 17:50 Policy Action Group: 2016 Year in Review
1 January 2017 at 17:48 Responsible Advertising and Children Programme: 2016 Year in Review
1 January 2017 at 17:46 Insight Forum: 2016 Year in Review
1 January 2017 at 17:45 Sourcing Forum: 2016 Year in Review
1 January 2017 at 17:43 CDO Forum: 2016 Year in Review
1 January 2017 at 17:41 Media Forum: 2016 Year in Review
1 January 2017 at 17:40 IMC Forum: 2016 Year in Review
1 January 2017 at 17:38 CMO Forum: 2016 Year in Review
1 January 2017 at 17:30 WFA CEO: 2016 in review
1 January 2017 at 00:00 Survey results on Agency evaluation
1 January 2017 at 00:00 The Value of Advertising (2017)
22 December 2016 at 15:07 5 marketing predictions for 2017
22 December 2016 at 14:47 5 public affairs predictions for 2017
22 December 2016 at 14:36 Bridging the data protection gap
22 December 2016 at 12:31 Outlook 2017: crunching the numbers in media
22 December 2016 at 12:06 Three of 2016's most contagious ideas
19 December 2016 at 00:00 New beginnings: UAE association relaunched
19 December 2016 at 00:00 Greek advertisers warn against era of digital Darwinism
19 December 2016 at 00:00 Japanese association launches digital media committee
19 December 2016 at 00:00 Kenyan advertisers reward the best in marketing
19 December 2016 at 00:00 Australian association welcomes new Board
19 December 2016 at 00:00 Moroccan advertisers hold largest digital gathering in Africa
19 December 2016 at 00:00 A golden night for advertising in Paraguay
19 December 2016 at 00:00 Uruguay honours advertising's most talented
19 December 2016 at 00:00 Zimbabwe tackles marketing to the new generation consumer
12 December 2016 at 00:00 Benchmark on trade mark clearance for design and logo agencies
12 December 2016 at 00:00 Benchmark on testing big ideas
9 December 2016 at 11:10 Ten things a CDO can do to keep digital transformation on track
8 December 2016 at 13:59 The odd couple
8 December 2016 at 00:00 WFA announces first speakers for Global Marketer Week
8 December 2016 at 00:00 WFA announces first speakers for Global Marketer Week
7 December 2016 at 00:00 SOURCING FORUM Meeting Overview NY December 2016
2 December 2016 at 00:00 Global brands consolidate ad server rosters
2 December 2016 at 00:00 Global brands consolidate ad server rosters
1 December 2016 at 00:00 CDO FORUM Meeting Overview Hong Kong (November) & Singapore (December) 2016
30 November 2016 at 18:49 Why advertisers are embarking on a process of 'media transformation'
25 November 2016 at 00:00 CDO FORUM Meeting Overview Amsterdam November 2016
24 November 2016 at 00:00 SOURCING FORUM Meeting Overview Paris November 2016
23 November 2016 at 00:00 Media cost inflation & deflation forecasts 2017
22 November 2016 at 00:00 IMC FORUM Meeting Overview London November 2016
21 November 2016 at 00:00 Brand building in the age of social media
20 November 2016 at 00:00 Time to give up on Bullxxxx proxy metrics?
18 November 2016 at 00:00 Zimbabwe association welcomes new president
18 November 2016 at 00:00 US multicultural marketing alliance formed
18 November 2016 at 00:00 Australian association releases media transparency guidelines
18 November 2016 at 00:00 Denmark rewards 'true' advertising
17 November 2016 at 00:00 MEDIA FORUM Meeting Overview NY Madrid 2016
17 November 2016 at 00:00 All eyes on programmatic in Norway
17 November 2016 at 00:00 Slovenia's new Golden Drum seeks to inspire
17 November 2016 at 00:00 Nigerians award marketing excellence
17 November 2016 at 00:00 Venezuelan awards judged by neuromarketing
17 November 2016 at 00:00 Chile honours significant contributions to marketing
17 November 2016 at 00:00 Spanish advertisers celebrate advertising effectiveness
10 November 2016 at 00:00 INSIGHT FORUM Meeting Overview London November 2016
8 November 2016 at 00:00 Webinar: AVMSD revision
3 November 2016 at 14:56 4 take-aways on working with start-ups, 6 lessons for big ideas
2 November 2016 at 11:12 5 takeouts from China’s Cannes festival and ad standards seminar
31 October 2016 at 10:23 5 takeaways from WFA's CMO Luncheon
31 October 2016 at 00:00 WFA recruits digital governance lead
31 October 2016 at 00:00 International Council on Ad Self-Regulation launched
27 October 2016 at 10:11 Five ways Insights can get closer to marketing
27 October 2016 at 00:00 MEDIA FORUM Meeting Overview NY October 2016
24 October 2016 at 00:00 Benchmark on the use of crowd-sourcing
20 October 2016 at 00:00 LATAM advertisers get inspired in Cartagena
20 October 2016 at 00:00 Malaysia and Pakistan join forces to drive single TV rating currency
20 October 2016 at 00:00 French association turns 100
20 October 2016 at 00:00 South African association appoints new CEO
20 October 2016 at 00:00 In the spotlight: Ximena Camacho and ANDA Bolivia
20 October 2016 at 00:00 A great day for advertising in Norway
20 October 2016 at 00:00 Swedish advertisers explore children's views on advertising
20 October 2016 at 00:00 Finland celebrates Advertising Day
20 October 2016 at 00:00 German advertisers seek transparency in online advertising
18 October 2016 at 00:00 Survey on regional marketing structures
10 October 2016 at 00:00 Survey on Global Ad Server Management
10 October 2016 at 00:00 RAC - Meeting presentation - September 21, 2016
7 October 2016 at 00:00 Survey on Working with adtech and martech startups
4 October 2016 at 17:04 The changing role of the CMO
4 October 2016 at 10:44 “Gotta catch ‘em all!” 5 digital trends at dmexco 2016
4 October 2016 at 00:00 Benchmark on setting up knowledge/insights sharing platforms
4 October 2016 at 00:00 Barclays' Elinor Bateman to lead WFA's new Insight forum
3 October 2016 at 00:00 Barclays' Elinor Bateman to lead WFA's new Insight forum
30 September 2016 at 11:49 Data, data everywhere…delivering a transformation in data management
29 September 2016 at 00:00 SOURCING FORUM Meeting Overview Singapore September 2016
28 September 2016 at 00:00 INSIGHT FORUM Meeting Overview Singapore September 2016
28 September 2016 at 00:00 Benchmark on Media auditor RFP
20 September 2016 at 00:00 PAG - Meeting presentation - September 20, 2016
20 September 2016 at 00:00 Philippine association names new Executive Director
20 September 2016 at 00:00 Indian advertisers appoint new chairman
20 September 2016 at 00:00 Venezuelan association elects new president and Board
20 September 2016 at 00:00 Malaysian advertisers tackle ad fraud
20 September 2016 at 00:00 Chile honours commitments to responsible marketing
20 September 2016 at 00:00 Moroccan association to launch environmental initiative ahead of COP22
20 September 2016 at 00:00 Brazil debates on branding in the age of innovation
15 September 2016 at 00:00 Industry launches Coalition for Better Ads
13 September 2016 at 00:00 CDO FORUM Meeting Overview Cologne September 2016
5 September 2016 at 00:00 Webinar: What is the future of insights?
2 September 2016 at 17:00 7 steps to successful agency assessment & performance management
2 September 2016 at 15:44 8 observations on conducting a social media audit in China
2 September 2016 at 10:46 APEC continues focus on ad standards
29 August 2016 at 17:50 Raising your game: driving effectiveness with online video
29 August 2016 at 00:00 WFA welcomes two new members to the team
29 August 2016 at 00:00 WFA supports inaugural Effectiveness Week
25 August 2016 at 00:00 Benchmark on recommended Customer Data Strategy Consultants
23 August 2016 at 00:00 Benchmark on recommended Creative agencies in Middle East
17 August 2016 at 00:00 Webinar: How to Raise your Game and Win in Programmatic
16 August 2016 at 00:00 Pakistan association releases creative brief toolkit
16 August 2016 at 00:00 Italy launches platform for digital marketing best practice
16 August 2016 at 00:00 American advertisers take on digital and social media
16 August 2016 at 00:00 Turkish advertisers sign commitment to responsible news practices
16 August 2016 at 00:00 Finnish association holds event on value of advertising
16 August 2016 at 00:00 Zimbabwe unveils top 200 brands
16 August 2016 at 00:00 Paraguay awards country's best brands
16 August 2016 at 00:00 German advertisers welcome new Board
5 August 2016 at 00:00 Survey on measuring market share
1 August 2016 at 00:00 Content marketing survey results
29 July 2016 at 12:31 5 Ways Brands can improve Media Agency Capabilities
29 July 2016 at 00:00 Webinar on ANA/K2 transparency investigation: findings and recommendations
27 July 2016 at 11:19 WFA President & RBS CMO: 'Advertisers should remember they need agencies'
27 July 2016 at 00:00 Benchmark on recommended eCommerce partners in Europe
22 July 2016 at 00:00 Webinar: Generating actionable insights from online communities
20 July 2016 at 00:00 Benchmark on recommended creative agencies and consultancies
19 July 2016 at 00:00 Benchmark on Fashion/beauty agencies in Australia
18 July 2016 at 00:00 Benchmark on the use of supply chain financing
18 July 2016 at 00:00 MasterCard's Sam Ahmed to chair WFA CMOFORUM in Asia
18 July 2016 at 00:00 MasterCard's Sam Ahmed to chair WFA CMO FORUM in Asia
18 July 2016 at 00:00 UK: Facebook is the news industry's mutual challenge, says Guardian editor
18 July 2016 at 00:00 Australia: AANA Marketing Dividends returns
18 July 2016 at 00:00 Media Smart UK releases Body Image and Advertising resources
18 July 2016 at 00:00 Brazil reignites marketing at ENA 2016
18 July 2016 at 00:00 Norwegian advertisers take on programmatic
18 July 2016 at 00:00 Italy: Advertising and theatre meet at UPA Assembly
18 July 2016 at 00:00 Belgium rewards marketing ideas that work
13 July 2016 at 00:00 Survey on Managing PR suppliers
13 July 2016 at 00:00 Survey on China agency rosters
7 July 2016 at 00:00 MEDIA FORUM Meeting Overview Shanghai July 2016
5 July 2016 at 12:08 WFA’s CMOFORUM @ Cannes Lions. Storydoing over storytelling.
5 July 2016 at 00:00 Webinar: Sourcing ad production
1 July 2016 at 12:19 Cannes Lions 2016 │ VR killed the radio star?
1 July 2016 at 00:00 Benchmark on recommended consultancies for brand architecture development
30 June 2016 at 15:01 4 sourcing takeaways from ProcureCon Marketing 2016
29 June 2016 at 00:00 Benchmark on Recommended Agencies for Social Media Audit in China
24 June 2016 at 00:00 MEDIA FORUM Meeting Overview Rome, Festival of Media May 2016
23 June 2016 at 00:00 Report on global media transformation
23 June 2016 at 00:00 CMO FORUM Meeting Overview Cannes June 2016
23 June 2016 at 00:00 Customer disengagement
21 June 2016 at 00:00 WFA discusses value of advertising, ad standards with Chinese Vice Minister
20 June 2016 at 00:00 Webinar: The journey towards customer-centricity
20 June 2016 at 00:00 Webinar: Ad fraud guidance for media investors
16 June 2016 at 00:00 Benchmark on brand tracking in China
14 June 2016 at 00:00 ANA questions agency transparency practices
14 June 2016 at 00:00 British advertisers launch new client-agency contract
14 June 2016 at 00:00 Nigerian association holds first marketing conference
14 June 2016 at 00:00 Australian advertisers deconstruct marketing
14 June 2016 at 00:00 The Philippines award marketing excellence
14 June 2016 at 00:00 Colombia ranks most effective advertisers of 2016
14 June 2016 at 00:00 French association welcomes new Communications Director
14 June 2016 at 00:00 Swedish advertisers showcase media expert teams
14 June 2016 at 00:00 Swiss association launches code of conduct for media auditors
14 June 2016 at 00:00 Paraguay celebrates 50th issue of marketing magazine
13 June 2016 at 00:00 Benchmark on Innovative brand tracking suppliers
8 June 2016 at 00:00 Study results on Verification partners & viewability
7 June 2016 at 00:00 WFA comments on ANA research on media transparency
7 June 2016 at 00:00 WFA comments on ANA research on media transparency
6 June 2016 at 00:00 Benchmark on Average video view figures
6 June 2016 at 00:00 WFA issues first advice for combatting ad fraud
6 June 2016 at 00:00 WFA issues first advice for combatting ad fraud
3 June 2016 at 00:00 Compendium of ad fraud knowledge for media investors
2 June 2016 at 13:35 15 tweets from Singapore CMOFORUM
2 June 2016 at 00:00 How to build successful online brand communities to deliver growth
1 June 2016 at 13:08 Key learnings for marketing effectiveness and online video
1 June 2016 at 10:17 4 Client Insights from the Festival of Media
1 June 2016 at 09:51 3 Take-outs from Singapore Programmatic Workshop
1 June 2016 at 00:00 Webinar: Driving digital transformation through social newsrooms
1 June 2016 at 00:00 Brands get the message "loud and clear" from latest PageFair report on ad blocking
1 June 2016 at 00:00 Brands get the message "loud and clear" from latest PageFair report on ad blocking
1 June 2016 at 00:00 WHO DG calls for food marketing restrictions
31 May 2016 at 00:00 Unlocking brand value with social communities
31 May 2016 at 00:00 Search marketing trends: boom in social and mobile, greater centralisation, better use of insights
30 May 2016 at 15:44 A brief post on briefs: 5 takeaways from our latest IMCFORUM in Miami
25 May 2016 at 00:00 Brands broadly welcome new proposal to regulate EU audio-visual
20 May 2016 at 00:00 A Brief Chat on Briefs
19 May 2016 at 00:00 Survey results on Managing ad testing
17 May 2016 at 00:00 Malaysian association appoints new Council
17 May 2016 at 00:00 Australians launch new code for wagering marketing
17 May 2016 at 00:00 Peru celebrates great brand marketing
17 May 2016 at 00:00 Pakistan rewards marketing excellence
17 May 2016 at 00:00 Spanish advertisers announce new Board and Executive Committee
17 May 2016 at 00:00 Argentinian advertisers welcome new Executive Committee
17 May 2016 at 00:00 Slovak association appoints new Chairman
17 May 2016 at 00:00 Zimbabwe introduces prestigious category for top marketers
17 May 2016 at 00:00 Belgian association recruits new Event and Partnership Manager
11 May 2016 at 00:00 Survey on Managing global agency rosters
10 May 2016 at 00:00 Benchmark - Approaches to econometric modelling
10 May 2016 at 00:00 Implementation Guide for Marketing Communications to Children Commitment
3 May 2016 at 00:00 Benchmark on Recommended digital content agencies in Europe
29 April 2016 at 00:00 WFA members continue to deliver high compliance on commitments
29 April 2016 at 00:00 WFA welcomes two new staff members
27 April 2016 at 00:00 Benchmark an Introduction to sourcing Ad Production
27 April 2016 at 00:00 Benchmark an Introduction to sourcing Consumer Insights
25 April 2016 at 00:00 Survey results on calculating programmatic savings
24 April 2016 at 00:00 IMC FORUM Meeting Overview London April 2016
20 April 2016 at 00:00 Survey into global media pitching and use of consultants
19 April 2016 at 00:00 Survey results on Managing insight supplier communities
15 April 2016 at 00:00 Brazilian advertisers welcome first-ever female president
15 April 2016 at 00:00 UK appoints new Director of Media and Advertising
15 April 2016 at 00:00 Paraguayan advertisers elect new Executive Committee
15 April 2016 at 00:00 Finnish association approves new Board
15 April 2016 at 00:00 Swiss association announces new board
15 April 2016 at 00:00 Uruguayan association reviews 2015 progress
15 April 2016 at 00:00 Slovenia celebrates creativity in advertising
15 April 2016 at 00:00 Dutch association names new Membership and Communications Manager
14 April 2016 at 00:00 Benchmark on innnovation partner and business disruptor suppliers
14 April 2016 at 00:00 Benchmark on Customer journey and innovation suppliers
4 April 2016 at 00:00 Benchmark on the digital video vendors used by members
25 March 2016 at 00:00 WFA National Associations Council gathers in KL
25 March 2016 at 00:00 Nigerian and Finnish associations join WFA Executive Committee
25 March 2016 at 00:00 Belgium, Brazil and Zimbabwe share their national association strategies
25 March 2016 at 00:00 Sweden and Finland share their digital transformation strategies
25 March 2016 at 00:00 Japanese association names new President and Senior Executive Director
25 March 2016 at 00:00 Slovenian advertisers appoint new Executive Director
25 March 2016 at 00:00 Belgium: Exceptional turnout at UBA Trends Day
25 March 2016 at 00:00 Turkish association welcomes new Board
18 March 2016 at 00:00 WFA Global Marketer Week to be held in Toronto in 2017
18 March 2016 at 00:00 WFA Global Marketer Week to be held in Toronto in 2017
17 March 2016 at 00:00 Global marketers seek a new model for insights
17 March 2016 at 00:00 WFA President warns brands not to lose sight of the basics
17 March 2016 at 00:00 WFA President warns brands not to lose sight of the basics
16 March 2016 at 00:00 WFA announces changes to global leadership team
16 March 2016 at 00:00 Global marketers seek a new model for insights
15 March 2016 at 00:00 Survey results on Global Search Marketing
15 March 2016 at 00:00 WFA announces changes to global leadership team
11 March 2016 at 00:00 Benchmark on the use of DMPs by insights teams to generate consumer insights
11 March 2016 at 00:00 Survey results on global social media marketing: 2016
10 March 2016 at 00:00 ASEAN marketers seek enhanced digital capabilities
10 March 2016 at 00:00 ASEAN marketers seek enhanced digital capabilities
7 March 2016 at 00:00 The future of insights project
7 March 2016 at 00:00 Survey results on Media Agency Remuneration 2016
3 March 2016 at 00:00 CDO FORUM Meeting Overview London March 2016
1 March 2016 at 14:45 WFA breaks down walls between Insights and Media
1 March 2016 at 00:00 Benchmark on Use of e-auctions & e-sourcing for marketing suppliers
1 March 2016 at 00:00 Survey results on Marketing in ASEAN
1 March 2016 at 00:00 Global Marketer Week: Public Affairs session to feature speakers from Google and UNICEF
1 March 2016 at 00:00 WFA holds first meeting in Dubai
29 February 2016 at 15:14 iHuman
29 February 2016 at 00:00 20 WFA marketers on Campaign Asia's media A-list
28 February 2016 at 00:00 Survey Results on Sourcing ad production
24 February 2016 at 00:00 Survey results on Best practice in media agency contract management
24 February 2016 at 00:00 SOURCING FORUM Meeting Overview Paris February 2016
22 February 2016 at 00:00 Benchmark on digital marketing training methods
18 February 2016 at 00:00 IMC FORUM Meeting Overview Dubai February 2016
17 February 2016 at 00:00 Portuguese conference takes on the new 3P's of marketing
17 February 2016 at 00:00 Philippines association names new President and Board
17 February 2016 at 00:00 Belgian association awarded for marketing excellence
17 February 2016 at 00:00 Italian advertisers invest in culture
17 February 2016 at 00:00 British advertisers review 2015 and look forward to 2016
17 February 2016 at 00:00 Norway rewards marketing genius
17 February 2016 at 00:00 Spanish association releases study on consumer perception
17 February 2016 at 00:00 We Are Social reports on the state of digital in 2016
16 February 2016 at 00:00 MEDIA FORUM Meeting Overview Delhi February 2016
15 February 2016 at 00:00 What it takes to be a true Marketing Leader
15 February 2016 at 00:00 Organising around the Customer Experience
15 February 2016 at 00:00 Growth Drivers study report
4 February 2016 at 00:00 MEDIA FORUM Meeting Overview London February 2016
2 February 2016 at 12:44 Lack of scrutiny has given ad fraud criminals a head start
29 January 2016 at 00:00 Food and beverage industry reports progress on commitments
28 January 2016 at 00:00 WFA announces speakers for Global Marketer Week
28 January 2016 at 00:00 WFA announces speakers for Global Marketer Week
20 January 2016 at 00:00 CDO FORUM Meeting Overview Hong Kong January 2016
15 January 2016 at 00:00 Slovenia association names new Board president
15 January 2016 at 00:00 Moroccan advertisers hold African Digital Summit
15 January 2016 at 00:00 China association's Responsible Marketing Committee in full force
15 January 2016 at 00:00 Canadian advertisers forecast 2016 marketing trends
15 January 2016 at 00:00 American advertisers' Marketing Word of 2015
15 January 2016 at 00:00 U.S. food marketers score high in uniform nutrition criteria compliance
13 January 2016 at 00:00 Benchmark on Decentralised Media Agency Recommendations
1 January 2016 at 17:20 Digital Governance Exchange: 2015 Year in Review
1 January 2016 at 17:15 Alcohol Marketing: 2015 Year in Review
1 January 2016 at 11:38 CMO FORUM: 2015 Year in Review
1 January 2016 at 11:36 IMC FORUM: 2015 Year in Review
1 January 2016 at 11:35 MEDIA FORUM: 2015 Year in Review
1 January 2016 at 11:34 CDO FORUM: 2015 Year in Review
1 January 2016 at 11:32 SOURCING FORUM: 2015 Year in Review
1 January 2016 at 11:31 Responsible Advertising and Children Programme: 2015 Year in Review
1 January 2016 at 11:29 INSIGHT FORUM: 2015 Year in Review
1 January 2016 at 08:42 Policy Action Group: 2015 Year in Review
1 January 2016 at 00:00 Survey results on Sponsorship investment 2015
1 January 2016 at 00:00 Digital Governance Exchange: Priorities for 2016
22 December 2015 at 16:43 WFA’s 10 predictions for 2016
21 December 2015 at 00:00 Benchmark on Creative Agencies and the Multichannel Challenge
18 December 2015 at 16:50 WFA CEO: 2015 in review
16 December 2015 at 00:00 Kenyan association celebrates golden jubilee
16 December 2015 at 00:00 Pakistan association elects new Executive Council
16 December 2015 at 00:00 British advertisers address ad blocking
16 December 2015 at 00:00 Belgian advertisers measure impact of advertising on the economy
16 December 2015 at 00:00 German advertisers put digital in focus
16 December 2015 at 00:00 Many firsts for Malaysia Effie Awards
16 December 2015 at 00:00 Nigerian marketing excellence on centre stage
16 December 2015 at 00:00 Four marketing wishes on New Zealand advertisers' list
8 December 2015 at 10:46 Don’t scrap marketing procurement, embed it
8 December 2015 at 00:00 Project Reconnect 'People Inc.' speaker line-up revealed
3 December 2015 at 18:00 Media transparency: picking a way through the storm
3 December 2015 at 00:00 MEDIA FORUM Meeting Overview London December 2015
1 December 2015 at 00:00 Survey on Media Procurement Excellence
30 November 2015 at 00:00 Survey results on Global Partnerships
27 November 2015 at 00:00 An Advertiser’s View on Ad Blocking
27 November 2015 at 00:00 International media auditing evolves to adapt to the digital era in a global shift
17 November 2015 at 00:00 Benchmark on Recommended agency fee negotiators in Asia
13 November 2015 at 00:00 Spain: 50th anniversary celebrations continue with awards night
13 November 2015 at 00:00 Slovenia marches to the beat of the Golden Drum
13 November 2015 at 00:00 Venezuela celebrates advertising excellence
13 November 2015 at 00:00 American advertisers announce new board line-up
13 November 2015 at 00:00 Dutch association welcomes new board members
13 November 2015 at 00:00 French appoint new board and steering committee members
13 November 2015 at 00:00 Belgian advertisers appoint shopper marketing expert
13 November 2015 at 00:00 Australian association elects new chair
12 November 2015 at 00:00 Building Social Communities
1 November 2015 at 00:00 Survey on Global Ad Fraud
1 November 2015 at 00:00 Media cost inflation & deflation forecasts 2016
30 October 2015 at 00:00 Benchmark on Media rebates & agency remuneration China
29 October 2015 at 00:00 CDO FORUM Meeting Overview Amsterdam October 2015
28 October 2015 at 00:00 Benchmark on Recommended search agencies in LATAM
23 October 2015 at 11:48 This is not your parents’ TV
22 October 2015 at 00:00 SOURCING FORUM Meeting Overview Singapore October 2015
22 October 2015 at 00:00 MEDIA FORUM Meeting Overview NY October 2015
22 October 2015 at 00:00 Data moving to the centre of global marketing strategies
22 October 2015 at 00:00 Data moving to the centre of global marketing strategies
19 October 2015 at 00:00 Delivering Value to Consumers from data
15 October 2015 at 00:00 Re-elected chairman for Indian association
15 October 2015 at 00:00 Spain appoints first-ever development director
15 October 2015 at 00:00 Sweden recruits digital advisory expert
15 October 2015 at 00:00 Dutch association appoints Membership and Communications Manager
15 October 2015 at 00:00 Advertisers call for review of New Zealand's advertising codes
15 October 2015 at 00:00 Brazilian association addresses Congress on advertising to children
15 October 2015 at 00:00 Cross-media advertising effectiveness platform takes off in Germany
15 October 2015 at 00:00 Perspective from France: The true value of media agencies
15 October 2015 at 00:00 Argentina honors most effective TV ads
9 October 2015 at 00:00 Benchmark on Competitive Media Spend Monitoring
7 October 2015 at 00:00 IMC FORUM Meeting Overview London October 2015
2 October 2015 at 00:00 WFA puts view on sustainability to UN Global Compact
1 October 2015 at 00:00 Survey on digital agency management
29 September 2015 at 00:00 Chinese marketers expect mobile to become a strong offline business driver in 2015/16
29 September 2015 at 00:00 Chinese marketers expect mobile to become a strong offline business driver in 2015/16
29 September 2015 at 00:00 Four global brands join WFA
24 September 2015 at 00:00 SOURCING FORUM Meeting Overview Zug September 2015
22 September 2015 at 00:00 IMC FORUM Meeting Overview Miami September 2015
22 September 2015 at 00:00 Benchmark on brand strategy providers
21 September 2015 at 00:00 AirAsia joins World Federation of Advertisers
21 September 2015 at 00:00 AirAsia joins WFA
20 September 2015 at 00:00 Responsible Marketing Committee launched in China
20 September 2015 at 00:00 Nigeria appoints new executive committee
20 September 2015 at 00:00 Views from Finland: Challenges of an unknown tomorrow
20 September 2015 at 00:00 British survey shows top CMO priorities
20 September 2015 at 00:00 Chile recognizes corporate commitments to sustainability
20 September 2015 at 00:00 Sweden: 'A' for the win
18 September 2015 at 00:00 Benchmark on changes to online ad banner format (to HTML5) and the implications for advertisers
16 September 2015 at 00:00 Benchmark on Agency capability mapping
15 September 2015 at 00:00 Webinar on Reciprocity: The future of comms planning?
10 September 2015 at 00:00 CMO FORUM Meeting Overview APAC September 2015
10 September 2015 at 00:00 Benchmark on the evolution of magazine readership and media buying
7 September 2015 at 10:20 Keeping up in China
4 September 2015 at 16:40 Keeping a cool head amidst bulging waistlines
2 September 2015 at 00:00 WFA recruits new senior staff members
1 September 2015 at 00:00 Survey on data driven marketing (DDM)
1 September 2015 at 00:00 Survey on Mobile Marketing China: Online to Offline
1 September 2015 at 00:00 Ad Blocking - the great disruptor
1 September 2015 at 00:00 Marketing in LATAM survey results
28 August 2015 at 00:00 Benchmark on Recommended digital agencies in Philippines
26 August 2015 at 00:00 Benchmark on digital insight and innovation generation
24 August 2015 at 00:00 Benchmark on media agency on-boarding - key considerations and pitfalls
20 August 2015 at 00:00 Recommended global PR agencies
17 August 2015 at 00:00 New Client/Agency contract agreement launched in the UK
17 August 2015 at 00:00 US marketers acquire the Advertising Educational Foundation
17 August 2015 at 00:00 Malaysia: Global Effie Effectiveness Index to be introduced
17 August 2015 at 00:00 Profile from down under: Sunita Gloster
17 August 2015 at 00:00 First country-wide OOH audience measurement tool launched in Pakistan
17 August 2015 at 00:00 Peru scores with "Copa ANDA"
13 August 2015 at 00:00 Unilever's Porter to lead WFA's China MEDIAFORUM
13 August 2015 at 00:00 Unilever's Porter to lead WFA's China MEDIAFORUM
11 August 2015 at 00:00 Responsible practices in online behavioural advertising infographic
5 August 2015 at 00:00 Survey on digital attribution modelling
29 July 2015 at 00:00 Benchmark on recommended digital agencies in Japan
27 July 2015 at 00:00 Benchmark on App Developers in Asia
23 July 2015 at 17:29 Are we witnessing a new dawn for public affairs?
16 July 2015 at 00:00 Bob Reaume retires, Judy Davey joins Canadian association
15 July 2015 at 00:00 Benchmark on Recommended digital agencies in South Korea
15 July 2015 at 00:00 Benchmark on C-suite roles and responsibilities
15 July 2015 at 00:00 Peru elects new Executive Board
15 July 2015 at 00:00 Finnish association appoints new chair
15 July 2015 at 00:00 Swedish advertisers welcome a new board of directors
15 July 2015 at 00:00 Argentina: Happy Advertiser's Day!
15 July 2015 at 00:00 New team member at German association
14 July 2015 at 00:00 Webinar: Marketing Procurement Business Intelligence
1 July 2015 at 09:35 The path to digital transformation
1 July 2015 at 00:00 Data protection regulation position paper
1 July 2015 at 00:00 Training on new ad law held in Beijing
30 June 2015 at 00:00 Benchmark on Pitch fees in South Africa
29 June 2015 at 00:00 #12tweets from our CMO FORUM @Cannes_Lions
26 June 2015 at 00:00 Intel's Jamshed Wadia made chair of WFA APAC DIGITALFORUM
26 June 2015 at 00:00 Intel's Jamshed Wadia made chair of WFA APAC DIGITALFORUM
25 June 2015 at 00:00 WFA holds LATAM regional meeting in Mexico City
25 June 2015 at 00:00 Life lessons from mentoring young entrepreneurs
25 June 2015 at 00:00 Fraud & viewability take centre stage in Canada
25 June 2015 at 00:00 Australians head to UK for Marketer Exchange
25 June 2015 at 00:00 Colombian advertiser and agency of the year named
25 June 2015 at 00:00 Spain's Eficacia 2015: 163 entries, 47% up from 2014
25 June 2015 at 00:00 Winners of the 2015 PANAta Marketing Effectiveness Awards
24 June 2015 at 00:00 CMO FORUM Meeting Overview Cannes June 2015
24 June 2015 at 00:00 Webinar on Programmatic Media: Seeing Through the Financial Fog
19 June 2015 at 00:00 Reunión anual para Latinoamérica de la WFA
18 June 2015 at 00:00 DIGITAL FORUM Meeting Overview Paris June 2015
11 June 2015 at 00:00 SOURCING FORUM Meeting Overview Shanghai June 2015
10 June 2015 at 00:00 MEDIA FORUM Meeting Overview Shanghai June 2015
9 June 2015 at 00:00 Benchmark on recommended global content agencies
1 June 2015 at 12:31 China encourages more responsible advertising
1 June 2015 at 00:00 Benchmark on franchising models
1 June 2015 at 00:00 Marketing Sourcing KPIs
1 June 2015 at 00:00 Benchmark on media agency rate
1 June 2015 at 00:00 Benchmark on managing usage rights
1 June 2015 at 00:00 The future of category management
1 June 2015 at 00:00 Survey on Global Marketing Category Management
29 May 2015 at 18:03 Sustainable development is not just about saving the planet
29 May 2015 at 00:00 Andrew Knott of McDonald's to lead APAC WFA network
29 May 2015 at 00:00 Andrew Knott of McDonald's to lead APAC WFA network
20 May 2015 at 00:00 SOURCING FORUM Meeting Overview London May 2015
19 May 2015 at 00:00 British advertisers elect new president
19 May 2015 at 00:00 Venezuelan association appoints new president
19 May 2015 at 00:00 US shows how marketing "can make a world of difference"
19 May 2015 at 00:00 Head of Kenyan association receives "Rising Star" award
19 May 2015 at 00:00 PAS Awards 2015: winners and event highlights
19 May 2015 at 00:00 Italian association introduces new cookie implementation toolkit
13 May 2015 at 00:00 MEDIA FORUM Meeting Overview Rome May 2015
12 May 2015 at 00:00 Survey on digital resource engagement with brand marketing
11 May 2015 at 00:00 WFA shares session on global marketing procurement trends
6 May 2015 at 00:00 IMC FORUM Meeting Overview Singapore May 2015
4 May 2015 at 00:00 Benchmark on retargeting investment & approach
1 May 2015 at 00:00 Building a transparent digital single market infographic
30 April 2015 at 00:00 Integrated Agency Management
30 April 2015 at 00:00 Return On Media Investments
30 April 2015 at 00:00 MEDIA FORUM Meeting Overview Mumbai April 2015
30 April 2015 at 00:00 McDonald's Europe CMO: "Strive to be a better marketer, not an MD"
29 April 2015 at 00:00 Award-winning work starts with a creatively brave marketer
28 April 2015 at 00:00 Benchmark on Recommended Experiential Agencies in Mexico
23 April 2015 at 00:00 IMC FORUM Meeting Overview London April 2015
23 April 2015 at 00:00 Advertising, the second most important service sub-sector in Spain
23 April 2015 at 00:00 Italian online video library counts over 1,000 ads
23 April 2015 at 00:00 Pakistan advertisers nominate new Secretary General
23 April 2015 at 00:00 Creativity was king at Swiss annual meeting
21 April 2015 at 00:00 Webinar: Global Agency Remuneration & Performance Incentives in 2015
16 April 2015 at 00:00 Benchmark on media budget setting
2 April 2015 at 00:00 ANDA Bolivia joins WFA
1 April 2015 at 00:00 Survey on Digital Transformation
31 March 2015 at 00:00 Highlights from the annual WFA National Associations Council
31 March 2015 at 00:00 Winners of the WFA's President's Award 2015
31 March 2015 at 00:00 New national association representatives on WFA's Executive Committee
31 March 2015 at 00:00 WFA launches new Global Knowledge Base
31 March 2015 at 00:00 Changes at the helm of ANDA Venezuela
31 March 2015 at 00:00 50th anniversary for Spanish association
30 March 2015 at 00:00 Marketing in Africa Interim regional survey results
30 March 2015 at 00:00 An interview with David Wheldon, WFA's new President
25 March 2015 at 00:00 Survey on ROMI - Your approach & measurement
24 March 2015 at 00:00 Benchmark on supporting ecommerce with digital marketing
20 March 2015 at 00:00 WFA Global Marketer Week to be held in Kuala Lumpur in 2016
19 March 2015 at 00:00 WFA research identifies Seven Deadly Sins of bad marketing
18 March 2015 at 00:00 WFA reveals ground-breaking research into Africa's marketing challenges
17 March 2015 at 00:00 WFA appoints Barclays marketer, David Wheldon, as new president
17 March 2015 at 00:00 WFA appoints Barclays marketer, David Wheldon, as new president
15 March 2015 at 00:00 Survey on digital investment trends and digital agency management
14 March 2015 at 00:00 7 Deadly Sins of Marketing
13 March 2015 at 00:00 Survey on digital media auditing
10 March 2015 at 00:00 Survey on digital recruitment agencies used by clients
10 March 2015 at 00:00 Survey on adserving management & payment
9 March 2015 at 00:00 Benchmark on Global digital marketing organisation/configuration
3 March 2015 at 00:00 Benchmark on cost variation in rate cards
1 March 2015 at 00:00 Survey Results: Transmedia and multiscreen marketing
1 March 2015 at 00:00 State of the retargeting industry
26 February 2015 at 00:00 MEDIA FORUM Meeting Overview London February 2015
26 February 2015 at 00:00 A history of cross media measurement
26 February 2015 at 00:00 Data Management Platforms (DMP) - the basics
26 February 2015 at 00:00 WFA sees corporate membership rise by over 10%
24 February 2015 at 00:00 US Marketers increasing spend on native advertising
24 February 2015 at 00:00 Australian association strengthens leadership team
24 February 2015 at 00:00 New Zealand and Belgium appoint new chairs
24 February 2015 at 00:00 Indonesians release updated Code of Ethics
24 February 2015 at 00:00 Spanish advertisers call for a new approach to tracking online ad spend
24 February 2015 at 00:00 Philippines marketing magazine goes online
24 February 2015 at 00:00 UK industry makes the case for advertising
19 February 2015 at 08:30 EU kids see fewer and fewer food ads on TV
19 February 2015 at 00:00 Benchmark on sensory and behavioural marketing
19 February 2015 at 00:00 DIGITAL FORUM Meeting Overview Paris February 2015
19 February 2015 at 00:00 The elements of digital transformation
19 February 2015 at 00:00 Accelerating Digital Transformation
16 February 2015 at 00:00 Benchmark on splitting strategic media planning from buying
13 February 2015 at 00:00 Consumer video consumption is changing
12 February 2015 at 00:00 Webinar: Managing music rights more effectively
12 February 2015 at 00:00 Benchmark on health and safety compliance and media agency contracts
10 February 2015 at 00:00 Survey on media management in the US
5 February 2015 at 00:00 SOURCING FORUM Meeting Overview Paris February 2015
2 February 2015 at 16:45 Five priorities for media directors in 2015
29 January 2015 at 12:09 Outlook for 2015
21 January 2015 at 00:00 US NGO publishes M2K guidelines
20 January 2015 at 00:00 Benchmark on working with digital asset management suppliers
20 January 2015 at 00:00 Join the National Associations Council in Marrakech on March 20!
20 January 2015 at 00:00 Submit your nominations for a WFA President's Award 2015!
20 January 2015 at 00:00 Zimbabwean Association joins WFA
20 January 2015 at 00:00 Moroccans hold Digital Summit
20 January 2015 at 00:00 Italians offer graduates free marcomms training
19 January 2015 at 00:00 Interview with Swiss Association President
15 January 2015 at 00:00 Survey on brand tracking
15 January 2015 at 00:00 Benchmark on creative and digital agency rates 2015
10 January 2015 at 00:00 Most Responsive Companies 2014
8 January 2015 at 00:00 Guide on Global Agency Remuneration Trends and the use of performance metrics (2014)
11 December 2014 at 00:00 Benchmark on recommended experiential and event agencies
27 October 2014 at 00:00 Benchmark on recommended ad production suppliers
3 July 2014 at 00:00 Guide to Programmatic Media (2014)
12 February 2014 at 00:00 Survey on sourcing events
10 December 2013 at 00:00 Guidelines on client-agency relations and best practice in the pitch process (2013)
5 October 2013 at 00:00 Survey on evolution of payment terms
12 June 2013 at 00:00 Survey on sourcing PR
10 March 2010 at 00:00 Survey on sourcing print suppliers
9 January 2008 at 00:00 WFA Media Charter (2008)

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