weblogs
overview weblogs
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23 March 2023 at 03:00
Spotlight: Turning D&I into an Accountable Media Metric
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21 March 2023 at 11:55
WFA Tracker: European Regulators’ positions on Google Analytics
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20 March 2023 at 17:16
MediaSense and WFA announce Media Transformation partnership
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17 March 2023 at 09:56
Global overview of privacy enforcement cases impacting advertisers
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17 March 2023 at 09:54
DGX meeting overview (March 2023, London)
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16 March 2023 at 11:38
WFA Guide: DSA and DMA implementation
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16 March 2023 at 06:00
Spotlight: Navigating global media demand and pricing trends – 2023 & beyond
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15 March 2023 at 03:00
Sourcing Forum meeting overview (February 2023)
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15 March 2023 at 03:00
Benchmark: Direct To Consumers Insights practice
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15 March 2023 at 00:01
Global marketing industry launches 2023 DEI Census
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13 March 2023 at 09:05
Spotlight: ChatGPT: Your New Marketing Assistant - Strategies for Success and guardrails to follow
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8 March 2023 at 13:31
RAC Programme Meeting Overview (March 2023)
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8 March 2023 at 10:43
WFA Better Marketing Pod Ep 24: on brand safety with Gordon Crovitz, NewsGuard
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8 March 2023 at 08:00
All you need to know about the Global DEI Census 2023
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8 March 2023 at 00:10
How do you create sustainable growth? 3 experts share their views
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7 March 2023 at 18:14
WFA unveils new speakers for Global Marketer Week 2023
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7 March 2023 at 17:56
Making the numbers count
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7 March 2023 at 17:24
PAG Meeting Overview (February 2023)
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7 March 2023 at 17:23
WFA names new Global Diversity Ambassadors
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7 March 2023 at 14:25
WFA Briefing: European Commission ad tech study
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24 February 2023 at 01:00
Benchmark: Cascading sustainability commitments to agencies
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22 February 2023 at 20:00
Spotlight: The Next Big Bets
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21 February 2023 at 17:50
DGX benchmark on WFA members’ data ethics policies
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21 February 2023 at 05:55
Benchmark: Recommended Creative Agencies for Sustainability
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21 February 2023 at 03:00
Benchmark: Global Category Management – Artwork, pre-press & print
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20 February 2023 at 17:58
Overview of the Transparency in Political Advertising (TPA) Taskforce meeting held remotely on 16 February 2023
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15 February 2023 at 10:00
Cristina Diezhandino named WFA Global Marketer of the Year 2022
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10 February 2023 at 09:00
Sourcing Forum meeting overview (January 2023)
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9 February 2023 at 13:53
WFA Better Marketing Pod Ep 23: On turning an airline into a travel super-app with Rudy Khaw, AirAsia
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8 February 2023 at 17:51
WFA position paper on EU consumer laws revision
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7 February 2023 at 13:00
Seven partner predictions for 2023
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7 February 2023 at 11:56
The testing times continue
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6 February 2023 at 14:04
WFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation
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6 February 2023 at 08:00
Build the future, don’t fear it
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3 February 2023 at 11:26
ESG to take centre stage at Global Marketer Week in Istanbul
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31 January 2023 at 09:23
WFA Briefing: Meta's personalised advertising practices ruled in breach of GDPR.
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30 January 2023 at 14:24
Food Marketing to Kids - Heatmap
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27 January 2023 at 00:05
How to be more creative in 2023?
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25 January 2023 at 00:05
It’s the economy…
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24 January 2023 at 14:36
Digital In-Housing Benchmark - An Agency POV (Second Instalment)
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24 January 2023 at 12:00
Benchmark: Negotiating paid search deals
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23 January 2023 at 17:40
Green Claims in Advertising Task Force Meeting Overview (January 2023)
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23 January 2023 at 17:07
EU legislation on Green Claims: Resources for Advertisers
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23 January 2023 at 15:12
The missing conversation
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23 January 2023 at 12:07
HFSS marketing restrictions: 12 markets to watch in 2023
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23 January 2023 at 08:00
Fabrice Beaulieu, Reckitt: WFA Global Marketer of the Year 2022 nominee
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23 January 2023 at 08:00
Cheryl Goh, Grab: WFA Global Marketer of the Year 2022 nominee
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23 January 2023 at 08:00
Julia Goldin, LEGO: WFA Global Marketer of the Year 2022 nominee
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23 January 2023 at 08:00
Patricia Corsi, Bayer Consumer Health: WFA Global Marketer of the Year 2022 nominee
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23 January 2023 at 08:00
Cristina Diezhandino, Diageo: WFA Global Marketer of the Year 2022 nominee
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23 January 2023 at 08:00
Asmita Dubey, L'Oréal: WFA Global Marketer of the Year 2022 nominee
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23 January 2023 at 08:00
Martin Renaud, Mondelēz International: WFA Global Marketer of the Year 2022 nominee
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23 January 2023 at 08:00
Karen Riley-Grant, Levi's: WFA Global Marketer of the Year 2022 nominee
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19 January 2023 at 10:00
Spotlight: Global Agency Remuneration Trends
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17 January 2023 at 14:11
WFA Benchmark Results: Taking a Deeper Dive into Retail Media
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17 January 2023 at 09:00
Spotlight: Client-agency performance evaluations: 2022 update
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13 January 2023 at 08:00
Benchmark: Global Category Management – Models (for artwork/photography)
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11 January 2023 at 09:36
After Spring comes…
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10 January 2023 at 09:00
Benchmark: Global Category Management – Digital Commerce
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9 January 2023 at 05:00
Sourcing Forum meeting overview (December 2022)
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5 January 2023 at 18:17
WFA Forum: Media Forum Overview - 7th December 2022 - Developing a Successful ESG Strategy (with a D&I Focus)
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22 December 2022 at 18:00
Sourcing Forum meeting overview (November 2022)
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19 December 2022 at 16:41
WFA Forum Connect: Media Forum Overview - Amsterdam 8th November 2022
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19 December 2022 at 16:34
WFA Benchmark: Media Ad Servers in a Constantly changing environment
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19 December 2022 at 12:00
Twitter announces its acceleration agenda with GARM to answer brand safety needs
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19 December 2022 at 00:01
Advertisers believe they are still getting great value from their agencies post pandemic, WFA research
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17 December 2022 at 02:00
The role of AI in the content creation process
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16 December 2022 at 10:00
Five predictions for 2023
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14 December 2022 at 13:35
WFA Better Marketing Pod Ep 22: On reasons to be optimistic about 2023 with Tom Standage, The Economist
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13 December 2022 at 15:19
WFA welcomes 13 new members
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13 December 2022 at 15:00
Reasons to be optimistic: How the best work of 2022 can help marketers up their game in 2023
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13 December 2022 at 07:00
WFA appoints new Insight Forum chair
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12 December 2022 at 18:00
Global Agency Remuneration Trends: 2022 update
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12 December 2022 at 11:21
TPA Taskforce overview (December 2022)
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11 December 2022 at 07:00
Reducing WFA’s carbon footprint
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9 December 2022 at 17:00
Spotlight: Inflation equals innovation
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8 December 2022 at 16:51
DGX meeting overview (December 2022)
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7 December 2022 at 11:00
Spotlight: Recession-proofing strategies for creative production
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5 December 2022 at 13:00
People first measurement
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5 December 2022 at 10:00
WFA and GARM meet Musk to discuss brand safety
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5 December 2022 at 09:00
Putting wages on an equal footing
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5 December 2022 at 03:00
Webinar: Understanding data ethics in practice
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2 December 2022 at 09:00
Benchmark: Supply-chain finance solutions
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1 December 2022 at 12:00
WFA and jury reveal shortlist for Global Marketer of the Year 2022
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1 December 2022 at 00:01
Agencies feel more comfortable being honest with clients, WFA research
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30 November 2022 at 15:55
Regulatory mapping of marketing to children and use of licensed characters & toys
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30 November 2022 at 10:00
First speakers revealed for WFA Global Marketer Week Istanbul 2023
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30 November 2022 at 07:00
Client-agency performance evaluations: 2022 update
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30 November 2022 at 05:00
Spotlight: What makes clients attractive to agencies?
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29 November 2022 at 17:16
RAC Programme Meeting Overview (November 2022)
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29 November 2022 at 11:38
Consumer Insights needs an inclusive approach too
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28 November 2022 at 11:29
10 years of Responsible Alcohol Marketing
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25 November 2022 at 10:40
PAG Meeting Overview (November 2022)
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25 November 2022 at 09:43
Demystifying marketing effectiveness
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24 November 2022 at 16:57
Webinar | Economist Impact presents The World Ahead: 2023
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23 November 2022 at 07:00
Spotlight: Programmatic Supply-Chain Solutions
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18 November 2022 at 11:00
WFA Forum Connect - Amsterdam 2022
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16 November 2022 at 07:00
Benchmark: Supplier Relationship Management (SRM) programs
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15 November 2022 at 17:04
Media Forum Meeting Overview (20th October 2022)
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14 November 2022 at 15:14
An unlikely destination
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14 November 2022 at 09:00
Don’t be disingenuous on inclusion: brands must ensure behaviour and messaging align
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14 November 2022 at 08:30
Global marketing industry rallies behind second Global DEI Census in March 2023
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14 November 2022 at 01:00
Why brand safety matters
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14 November 2022 at 01:00
Brand safety and suitability: Restoring choice to advertising industry stakeholders in digital media
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13 November 2022 at 17:00
Benchmark: Panel service agency(s) fee increases
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11 November 2022 at 09:00
Benchmark: Job description for capability role
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10 November 2022 at 12:56
WFA Better Marketing Pod Ep 21: On brand building in the football industry with Roel de Vries, City Football Group
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9 November 2022 at 16:37
WFA names Gary Lim as new Director for Asia-Pacific
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9 November 2022 at 16:14
Insights from GARM’s Aggregated Measurement Report Volume 4
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7 November 2022 at 15:19
Bringing back the talent
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3 November 2022 at 15:24
Winning during inflation
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2 November 2022 at 14:54
Inclusive marketing is just better marketing
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31 October 2022 at 12:00
GARM calls on Twitter to uphold existing commitments on brand safety and deepen future collaboration
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31 October 2022 at 08:00
Benchmark: Recommended tools for in-house agency operations
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28 October 2022 at 12:00
Spotlight: Putting attention to work
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27 October 2022 at 08:00
Spotlight: E-commerce content creation - setting up for success
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27 October 2022 at 04:00
Benchmark: Global Category Management – Digital production & publishing
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25 October 2022 at 17:00
Benchmark: Market Research & Insights – Recommended agency partners
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25 October 2022 at 03:00
Benchmark: Global Category Management – Loyalty & Reward
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24 October 2022 at 12:21
WFA suggested amendments on EU ‘greenwashing’ ban proposal
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18 October 2022 at 13:39
Media Forum Meeting Overview (New York 22nd September 2022) – Media Responsibility and Agencies, Talent & Pitching
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17 October 2022 at 13:31
Ditch the metaverse FOMO
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13 October 2022 at 09:00
Marketing budgets under heavy scrutiny, WFA and Ebiquity research
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11 October 2022 at 18:07
Sourcing Forum meeting overview (September 2022)
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11 October 2022 at 16:32
Greek association strengthens local Planet Pledge efforts with the addition of four new members
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11 October 2022 at 15:56
UBA cements its sustainability credentials with the launch of CommToZero Platform and Zero Greenwashing guidance
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11 October 2022 at 15:37
ISA re-elects Sunil Kataria as chairman
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11 October 2022 at 12:27
WFA Benchmark Results: Measuring Media Dollars & Performance
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10 October 2022 at 17:03
AANA appoints new CEO
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10 October 2022 at 16:04
National associations gather in Dublin and Santiago
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7 October 2022 at 12:50
PAG Meeting Overview (September 2022)
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7 October 2022 at 11:56
Inclusive Marketing - Why representation matters to your customers and your brand
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6 October 2022 at 14:20
RAC Programme Meeting Overview (September 2022)
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6 October 2022 at 09:00
Spotlight: How do you translate happiness into brand success?
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5 October 2022 at 17:23
What’s the biggest challenge facing marketers right now?
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5 October 2022 at 16:07
Re-finding our marketing mojo
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5 October 2022 at 14:11
Marketing is going through a talent crisis. How can we fix it?
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4 October 2022 at 17:41
WFA Better Marketing Pod Ep 20: On diversity and cultural relevance with Susan Akkad, The Estée Lauder Companies
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4 October 2022 at 12:00
Benchmark: Global Category Management – Adaptation & transcreation
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4 October 2022 at 11:13
WFA welcomes four new team members
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3 October 2022 at 13:40
DGX meeting overview (September 2022)
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1 October 2022 at 05:00
Benchmark: UX agencies and partners
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30 September 2022 at 09:00
Spotlight: Consumer insights through a diversity and inclusion lens
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30 September 2022 at 03:00
Insight Forum Overview (September 2022)
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28 September 2022 at 09:00
Spotlight: Go faster with less
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28 September 2022 at 00:01
Data ethics is a priority for nine out of 10 CMOs but half need help making it a reality, WFA research shows
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27 September 2022 at 15:37
The CMO Guide to Data Ethics in Practice
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23 September 2022 at 18:00
Benchmark: Global Category Management – POS & displays
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21 September 2022 at 13:21
Why I love marketing procurement
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14 September 2022 at 19:01
WFA Benchmark: Web tracking in a cookieless world
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8 September 2022 at 00:00
Marketers failing to overcome key barriers to creativity, WFA research
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8 September 2022 at 00:00
Advertising’s creativity crisis: if creativity is a ‘super-power’ why is everyone so afraid to use it?
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7 September 2022 at 18:00
Spotlight: Clients & Creativity
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7 September 2022 at 16:00
My top 10 take-outs from talking to marketing's brightest minds
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7 September 2022 at 09:00
WFA introduces Global Marketer Hall of Fame
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7 September 2022 at 09:00
WFA launches Global Marketer of the Year 2022
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6 September 2022 at 12:00
Take note: 5 back-to-school lessons for marketers
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26 August 2022 at 12:00
Spotlight: Think with Google - Evolving the role of apps for Businesses in APAC
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15 August 2022 at 16:00
Benchmark: Members’ thoughts on Ebiquity acquiring MediaPath
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8 August 2022 at 11:16
Benchmark: Exploring Innovative Agency Models
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4 August 2022 at 04:30
Benchmark: Negotiations with tech titans or big digital platforms
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1 August 2022 at 12:00
Clients and Creativity
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1 August 2022 at 12:00
Alcohol Marketing Road Test
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29 July 2022 at 11:38
Charting a new course in media for 2022 and beyond
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28 July 2022 at 11:30
Marketing facing “worst-ever” talent crisis
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28 July 2022 at 08:00
Media’s got talent?
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26 July 2022 at 12:33
WFA Better Marketing Pod Ep 19: On redefining creative excellence with David Droga
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25 July 2022 at 11:18
WFA grows its corporate network
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21 July 2022 at 05:00
Benchmark: Online communities and advisory boards
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19 July 2022 at 03:30
Agency Roster Transformation
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19 July 2022 at 00:01
Agency rosters face ongoing reform and revamps
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18 July 2022 at 08:00
Benchmark: Social media compromises/hacks
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18 July 2022 at 00:00
Spotlight: Navigating global media demand and pricing trends – July 2022
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15 July 2022 at 06:00
Benchmark: Tracking media in-feed on social platforms
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12 July 2022 at 09:26
DGX Benchmark: Google Analytics (July 2022)
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12 July 2022 at 07:45
Sourcing Forum meeting overview (June 2022)
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8 July 2022 at 10:00
China Forum (July 2022)
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7 July 2022 at 07:00
Spotlight: The rise of freelance talent
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6 July 2022 at 17:49
WFA Better Marketing Pod Ep 18: Cannes Special with Rupen Desai
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6 July 2022 at 10:09
How seriously is the industry taking sustainability?
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5 July 2022 at 15:12
WFA Better Marketing Pod Ep 17: Cannes Special with Matt Brittin
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4 July 2022 at 16:39
WFA members inducted into inaugural Forbes CMO Hall of Fame
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30 June 2022 at 12:00
Dutch association receives royal designation for 100 years of representing the interests of advertisers
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30 June 2022 at 07:00
Benchmark: Recommended online training platforms (digital marketing skills)
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28 June 2022 at 12:00
Ad Net Zero goes global to help the ad industry achieve net zero
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28 June 2022 at 11:50
EU proposal on the transparency and targeting of political advertising: what is it and why is it relevant for advertisers?
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28 June 2022 at 11:36
DGX meeting overview (June 2022)
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24 June 2022 at 11:00
Media Forum APAC (June 2022) eCommerce in South-East Asia
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21 June 2022 at 16:32
Benchmark: Media agency first party data liability caps
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21 June 2022 at 16:26
Insight Forum meeting overview (June 2022)
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21 June 2022 at 12:00
GARM: 3 Years of Progress
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21 June 2022 at 11:20
Benchmark: Recommended brand activation agencies in Germany
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21 June 2022 at 10:46
Benchmark: Purchase funnel media investment allocation for fast moving CPGs
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21 June 2022 at 08:00
GARM announces guidelines on misinformation, standards on ad placements, and expansion to cover the metaverse
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20 June 2022 at 08:45
WFA launches Charter for Change at Cannes to drive global action on Diversity, Equity and Inclusion
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17 June 2022 at 12:00
GARM Adjacency Standards Framework
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17 June 2022 at 12:00
GARM Brand Safety Floor + Suitability Framework
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16 June 2022 at 15:01
WFA and GARM endorse strengthened EU Code of Practice on disinformation
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16 June 2022 at 15:00
GARM expands membership to independent brand safety providers
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16 June 2022 at 00:00
WFA Policy Tracker
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15 June 2022 at 18:08
Media Forum Meeting Overview – Media in the Metaverse (18th May 2022)
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14 June 2022 at 17:26
WFA feedback to the EU Commission on ‘greenwashing’ ban proposal
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10 June 2022 at 10:00
Tech & tools in marketing procurement
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9 June 2022 at 05:00
Spotlight: Counting the (Carbon) Cost
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8 June 2022 at 06:00
Sourcing Forum meeting overview (May 2022)
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7 June 2022 at 11:09
AXA and Philips add their weight to WFA’s Planet Pledge
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7 June 2022 at 10:42
WFA Better Marketing Pod Ep 16: On the science of marketing with Professor Byron Sharp
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6 June 2022 at 14:28
Marketing in the metaverse: a brave new world of nonsense or the key to your brand’s longevity?
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3 June 2022 at 08:00
Creative effectiveness is not about taking risks
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2 June 2022 at 14:50
How seriously is the industry taking sustainability?
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2 June 2022 at 10:32
RAC Programme Meeting Overview (May 2022)
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2 June 2022 at 10:19
PAG Meeting Overview (May 2022)
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1 June 2022 at 15:50
How new rules could create a more trustworthy online ecosystem
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1 June 2022 at 12:00
How industry associations are supporting the ad industry and people of Ukraine
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31 May 2022 at 17:19
Webinar: Dark Patterns and Advertising Regulation
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31 May 2022 at 12:00
Marketing Finland creates label for companies and organisations helping Ukraine
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31 May 2022 at 10:52
DGX meeting on Google Analytics (May 2022)
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27 May 2022 at 12:00
Slovenian association helps Ukrainian families through creative competition and NFTs
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27 May 2022 at 06:00
Benchmark: Market research - challenges and solutions in sharing Nielsen’s data
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27 May 2022 at 05:00
Sourcing Forum meeting overview (May 2022)
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26 May 2022 at 00:00
Explosive eCommerce growth drives need for improved brand and performance integration
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26 May 2022 at 00:00
Benchmark: Sourcing approach to agency pitch
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26 May 2022 at 00:00
Spotlight: Tackling Responsible Media
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25 May 2022 at 17:56
Remembering George Floyd and our promises
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25 May 2022 at 12:00
ISBA and IPA launch ‘Pitch Positive Pledge’ to improve pitching outcomes
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25 May 2022 at 08:00
Global eCommerce and Marketing - Delivering a Successful Strategy
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24 May 2022 at 12:30
Benchmark: Global Category Management – Influencer Marketing
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23 May 2022 at 12:00
Estonia celebrates the power of creativity
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23 May 2022 at 08:00
Spotlight: Effective financial management – a focus on marketing activation
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20 May 2022 at 12:00
ANA unveils guidelines for working with diverse suppliers
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18 May 2022 at 05:33
Spotlight: Effective financial management – a focus on influencer marketing, PR and social
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17 May 2022 at 16:00
GARM Aggregated Measurement Report - May 2022
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16 May 2022 at 12:00
Call for nominations: The Drum Future 50, in partnership with WFA
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16 May 2022 at 10:00
CMO Forum meeting overview (April 2022)
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15 May 2022 at 10:00
Global Marketer Week (Athens): Media Forum meeting overview (April 2022) - Responsible Media & Media Measurement
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11 May 2022 at 10:00
Sourcing Forum meeting overview (April 2022)
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10 May 2022 at 12:00
Unstereotype Alliance launches Argentina chapter
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10 May 2022 at 10:45
DSA/DMA Task Force Meeting Overview (May 2022)
-
6 May 2022 at 06:00
Spotlight: A Brand's Guide to Retail Media
-
5 May 2022 at 12:00
Malaysian association elects new president
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4 May 2022 at 17:18
Green Claims in Advertising Task Force Meeting Overview (April 2022)
-
3 May 2022 at 15:08
Everything policy leads need to know about marketing in the Metaverse
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3 May 2022 at 12:00
Estonian association creates toolkit to help companies communicate about Ukrainian products and products sold in support of Ukraine
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29 April 2022 at 12:00
National industry associations from 29 countries gather in Athens
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28 April 2022 at 10:14
WFA Global Marketer Week heads to Istanbul for 2023
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26 April 2022 at 10:00
The EU Digital Services Act: implications for advertisers
-
25 April 2022 at 00:00
Benchmark: Recruitment of marketing sourcing talent
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22 April 2022 at 17:00
Benchmark: legal training for marketing procurement teams
-
22 April 2022 at 17:00
Benchmark: payment solutions / cashback
-
22 April 2022 at 17:00
Benchmark: crowdsourced platform in Russia
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22 April 2022 at 17:00
Benchmark: innovation funds in media/marketing
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22 April 2022 at 12:00
In the spotlight: Indian Society of Advertisers’ Sushil Matey
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20 April 2022 at 15:50
Benchmark: Media indemnities
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19 April 2022 at 16:40
Spotlight: Social Commerce: Taking the high street to the social feed
-
15 April 2022 at 09:43
Insight Forum meeting overview (February 2022)
-
13 April 2022 at 19:00
Sourcing Forum meeting overview (March 2022)
-
12 April 2022 at 11:36
Media Forum meeting overview – Improving your inventory media (March 2022)
-
12 April 2022 at 08:00
WFA President’s Awards recognise exceptional industry initiatives around the world
-
11 April 2022 at 17:37
DSA/DMA Task Force Meeting Overview (March 2022)
-
6 April 2022 at 00:00
WFA unveils new global leadership ahead of Global Marketer Week
-
4 April 2022 at 00:00
Global Guidance on Environmental Claims 2022
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4 April 2022 at 00:00
WFA issues guidance for brands on making credible environmental claims
-
1 April 2022 at 03:00
Benchmark: Digital Advertising Testing Protocols & Partners
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31 March 2022 at 18:00
The future of insights and marketing effectiveness
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31 March 2022 at 14:45
WFA Environmental Claims Guidance: Annex documents
-
31 March 2022 at 12:29
Ukraine: Taking action on digital advertising
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30 March 2022 at 15:51
WFA Better Marketing Pod Ep 15: On marketing effectiveness with Peter Field and Karen Nelson-Field
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30 March 2022 at 01:00
Spotlight: Designing the right production model for your organisation
-
29 March 2022 at 18:00
WFA gears up for Global Marketer Week in Athens
-
29 March 2022 at 16:26
Benchmark: Global Category Management – Market Research & Insights
-
29 March 2022 at 10:58
Independent study shows low ad exposure to alcohol ads online
-
29 March 2022 at 10:05
Media Forum Meeting Overview (12th May 2021)
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29 March 2022 at 09:36
Only 1.45% of online ads served to children are for HFSS foods
-
28 March 2022 at 11:50
Using media to drive positive impact
-
28 March 2022 at 09:27
WFA names new leadership for APAC
-
25 March 2022 at 11:22
WFA publishes marketing capabilities playbook
-
25 March 2022 at 05:00
The First 100 Days of a Marketing Capability Leader
-
23 March 2022 at 03:00
Benchmark: Trends agencies and partners
-
23 March 2022 at 02:00
Sourcing Forum meeting overview (March 2022)
-
22 March 2022 at 10:06
DGX meeting overview (March 2022)
-
22 March 2022 at 00:00
Sourcing Forum meeting overview (March 2022)
-
21 March 2022 at 09:28
WFA amendment suggestions for the proposal on the transparency and targeting of political advertising
-
18 March 2022 at 03:00
Sourcing Forum meeting overview (March 2022)
-
15 March 2022 at 11:00
Spotlight: Media Contract Guidance Webinar – Global Best Practice
-
14 March 2022 at 07:00
Debate on the regulation of targeted advertising: what are EU policymakers considering?
-
11 March 2022 at 14:20
Benchmark: Media Agency Fee Risk & Reward Models
-
11 March 2022 at 13:49
Benchmark: Media Spend Vs Net Sales Revenue & A&P
-
11 March 2022 at 13:40
Media Forum Meeting Overview (24th February 2022)
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9 March 2022 at 11:00
WFA calls on brands to reconsider media spend in Russia
-
9 March 2022 at 10:57
DGX meeting with Google, 28 February 2022
-
9 March 2022 at 10:00
Survey: Ukrainian Response
-
8 March 2022 at 09:07
Want to produce great work? Stop treating your advertising agencies like dirt
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7 March 2022 at 17:27
WFA Better Marketing Pod Ep 14: On lessons learnt in Asia with David Porter
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7 March 2022 at 15:50
Navigating digital media safety and suitability in the time of war
-
4 March 2022 at 14:31
PAG Meeting Overview (February 2022)
-
3 March 2022 at 22:00
Sourcing Forum meeting overview (February 2022)
-
3 March 2022 at 16:37
RAC Programme Meeting Overview (February 2022)
-
3 March 2022 at 00:00
Spotlight: Preparing for digital media’s privacy-first future | Episode 4
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2 March 2022 at 12:00
Webinar: IAB Europe’s TCF found in breach of GDPR – what next for advertisers?
-
2 March 2022 at 09:00
Media 2025 - Wave Five Research Findings 2022
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1 March 2022 at 12:00
Finnish ad industry publishes guidance on communicating about the Russia-Ukraine war
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1 March 2022 at 11:17
Three principles from four decades of media practice
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1 March 2022 at 09:00
WFA launches global guide to media contracts excellence
-
28 February 2022 at 12:20
Media Contract Guidance for Advertisers: Global Best Practice
-
25 February 2022 at 10:56
Transparency in Political Task Force Meeting Overview (February 2022)
-
24 February 2022 at 16:41
Welcome to the privacy-focused future
-
24 February 2022 at 04:00
Spotlight: 2022 Global Production Trends
-
23 February 2022 at 00:00
Spotlight: Mitigating risk - inflation, agency talent shortfall, etc.
-
22 February 2022 at 12:00
Benchmark: Definition, target setting and tracking of savings
-
22 February 2022 at 06:11
Benchmark: Global Category Management – Experiential & Events
-
21 February 2022 at 13:00
WFA names Kredo and McLachlan as new co-chairs of Sourcing Forum
-
17 February 2022 at 11:41
DSA/DMA Task Force Meeting Overview (January 2022)
-
17 February 2022 at 11:36
EU Digital Markets Act: WFA briefing, February 2022
-
17 February 2022 at 11:29
EU Digital Services Act: WFA briefing, February 2022
-
16 February 2022 at 17:34
WFA Green Claims in Marketing Map
-
11 February 2022 at 09:51
WFA returns to face-to-face events with Global Marketer Week in Athens
-
10 February 2022 at 05:00
Spotlight: Navigating global media demand and pricing trends – 2022, 2023 & beyond
-
9 February 2022 at 02:00
Agency Management Forum Overview (December 2021)
-
4 February 2022 at 09:00
Spotlight: The Media Shift - Anticipating the Media World of Tomorrow
-
3 February 2022 at 10:00
Conny Braams named WFA Global Marketer of the Year 2021
-
3 February 2022 at 09:15
Media Forum Meeting Overview (19th January 2022)
-
3 February 2022 at 08:00
Mastercard's Raja Rajamannar: ‘Do not think to return to pre-Covid habits'
-
3 February 2022 at 00:05
Credit Suisse, Essity and Heineken sign up to WFA’s Planet Pledge
-
2 February 2022 at 15:47
100 days on from COP26
-
2 February 2022 at 09:00
7 partner predictions for 2022
-
2 February 2022 at 04:43
Benchmark: Marketing spend tail end management
-
2 February 2022 at 03:28
Benchmark: Tech & tools in marketing procurement
-
1 February 2022 at 12:00
DGX meeting on Google Analytics (January 2022)
-
1 February 2022 at 12:00
DGX Benchmark: Google Analytics
-
1 February 2022 at 11:00
The EU Digital Markets Act: what is it and why is it relevant to advertisers?
-
31 January 2022 at 12:19
WFA Better Marketing Pod Ep 13: On creativity with Sir John Hegarty
-
31 January 2022 at 12:00
Benchmark: Investment in Marketing Capability (2021)
-
28 January 2022 at 11:43
Spotlight: Shift - A Marketing Re-think
-
27 January 2022 at 11:00
WFA President Emeritus David Wheldon awarded OBE
-
27 January 2022 at 10:00
Sourcing Forum meeting overview (January 2021)
-
27 January 2022 at 00:00
Spotlight: Reversing the decline in advertising effectiveness
-
26 January 2022 at 12:00
1 TL spent on advertising in Turkey generates 19.4 TL in GDP
-
25 January 2022 at 12:00
Webinar: Diversity & Representation - Ensuring media & advertising supports inclusion
-
24 January 2022 at 00:00
Benchmark: Marketing or Media Mix Models and ROI
-
21 January 2022 at 17:35
WFA launches guide to diversity and representation in media planning and buying
-
21 January 2022 at 04:37
Spotlight: The Rise of Chinese brands - Why is it important for businesses in and outside of China
-
19 January 2022 at 11:30
Diageo’s Massey takes leadership role on WFA’s Media Forum and Global Media Board
-
19 January 2022 at 03:41
Spotlight: Marketing in the Metaverse
-
17 January 2022 at 00:00
Spotlight: Sustainable storytelling - what are you scared of?
-
14 January 2022 at 02:36
Benchmark: Share of Voice vs Share of Market
-
7 January 2022 at 12:00
Slovenia association appoints new board
-
5 January 2022 at 12:00
Sweden’s cross-media measurement initiative unveils industry standard for media buying
-
4 January 2022 at 12:00
University students in Spain win big for effective advertising pitches
-
22 December 2021 at 12:00
Unstereotype Alliance launched in Australia, India, Kenya, Mexico and Nigeria
-
21 December 2021 at 17:50
Global Content Production 2021
-
21 December 2021 at 12:00
ABA publishes guidance for a more transparent and accountable ad industry in Brazil
-
20 December 2021 at 12:00
DGX meeting overview (December 2021)
-
20 December 2021 at 12:00
The Philippines celebrates courage and optimism in brand marketing
-
16 December 2021 at 17:00
12 predictions for 2022
-
16 December 2021 at 14:00
Mondelēz and Sanofi join Planet Pledge
-
15 December 2021 at 13:36
WFA Better Marketing Pod Ep 12: On marketing in Africa with Folake Ani-Mumuney
-
15 December 2021 at 12:22
Sourcing Forum meeting overview (December 2021)
-
15 December 2021 at 12:00
Pakistan association welcomes first female chair
-
15 December 2021 at 09:54
WFA CEO: “2021 was a watershed year for marketing”
-
14 December 2021 at 14:46
Reversing the decline in advertising effectiveness
-
14 December 2021 at 08:47
Capability Forum Overview (October 2021)
-
14 December 2021 at 08:24
Benchmark: Vision/mission/philosophy statements for the marketing team
-
14 December 2021 at 00:00
Sourcing Forum meeting overview (December 2021)
-
13 December 2021 at 12:00
Launch event: Diversity and Inclusion in Marketing Trends Report
-
10 December 2021 at 12:00
Webinar: Benchmarking data safety and risk across the industry
-
9 December 2021 at 12:00
WFA publishes final DEI Census results
-
9 December 2021 at 10:38
Brand investment decisions: evolving beyond working / non-working
-
7 December 2021 at 20:00
Spotlight: Global Production - 2021 and beyond
-
7 December 2021 at 12:00
GARM x National Associations partnership meeting
-
6 December 2021 at 17:00
PAG Meeting Overview (November 2021)
-
6 December 2021 at 12:17
Benchmark: MENA split between ATL and BTL media budget
-
6 December 2021 at 00:00
Meet the Global Marketer of the Year 2021 nominees: Julia Goldin, the LEGO Group
-
6 December 2021 at 00:00
Meet the Global Marketer of the Year 2021 nominees: Pratik Thakar, TCCC
-
6 December 2021 at 00:00
Meet the Global Marketer of the Year 2021 nominees: Jane Wakely, Mars, Incorporated
-
6 December 2021 at 00:00
Meet the Global Marketer of the Year 2021 nominees: Andrea Álvares, Natura
-
6 December 2021 at 00:00
Meet the Global Marketer of the Year 2021 nominees: Conny Braams, Unilever
-
6 December 2021 at 00:00
Meet the Global Marketer of the Year 2021 nominees: Rupen Desai, Dole Sunshine Company
-
6 December 2021 at 00:00
Meet the Global Marketer of the Year 2021 nominees: Cristina Diezhandino, Diageo
-
2 December 2021 at 08:51
China Media Forum Meeting Overview (Dec 2021)
-
1 December 2021 at 12:00
Fireside chat: Paying Attention to the Long and Short
-
1 December 2021 at 08:38
Planet Pledge Spotlight: COP26
-
30 November 2021 at 16:55
Sponsorship into 2022
-
30 November 2021 at 12:00
GARM Aggregated Measurement Report - November 2021
-
29 November 2021 at 14:46
First-ever DEI Census reveals major challenges around family status, age, gender, ethnicity and disability for APAC markets
-
29 November 2021 at 12:00
DSA/DMA Task Force Meeting Overview (November 2021)
-
28 November 2021 at 00:00
LATAM mapping: Regulatory efforts to restrict food marketing in Latin America
-
26 November 2021 at 16:19
Data Safety in 2021: Benchmark & Analysis
-
26 November 2021 at 12:00
RAC Programme Meeting Overview (November 2021)
-
25 November 2021 at 17:42
Galvanising marketing as a force for positive change: lessons learned from Planet Pledge
-
24 November 2021 at 12:00
WFA Guide to EU Cookie Guidance
-
23 November 2021 at 16:48
A marketer in Glasgow
-
19 November 2021 at 12:00
Spotlight: Implementing effective supplier diversity programs
-
18 November 2021 at 12:00
Spotlight: Preparing for digital media’s privacy-first future | Episode 3
-
18 November 2021 at 10:49
WFA names super seven as shortlist for Global Marketer of the Year 2021
-
17 November 2021 at 16:42
Winning with Eco-Actives is essential for future brand growth
-
16 November 2021 at 11:28
CMO Forum meeting overview (November 2021)
-
15 November 2021 at 12:00
Spotlight: Gaming Demystified 2021
-
15 November 2021 at 11:07
Marketing as a force for positive change: lessons from Planet Pledge
-
15 November 2021 at 11:00
Webinar: IFBA’s Enhanced Responsible Marketing Policy
-
9 November 2021 at 17:14
WFA Better Marketing Pod Ep 11: On sustainability with Reckitt's Sonia Thimmiah
-
8 November 2021 at 08:00
Benchmark: Recommended Training Providers
-
3 November 2021 at 00:00
EY, Mars and Nomad Foods join WFA’s Planet Pledge
-
1 November 2021 at 09:51
Benchmark: Media spend on agency fees in South East Asia
-
29 October 2021 at 10:49
Can marketing save the planet?
-
27 October 2021 at 12:11
Media Forum Meeting Overview (27th October 2021)
-
27 October 2021 at 05:47
Sourcing Forum meeting overview (October 2021)
-
27 October 2021 at 00:00
Majority of major multinationals now investing in gaming in APAC, WFA research
-
26 October 2021 at 14:42
The butterfly effect of global marketing transformation
-
26 October 2021 at 12:33
What’s worth keeping post pandemic
-
26 October 2021 at 10:30
GAMING DEMYSTIFIED 2021: Unlocking brand opportunities in video gaming
-
25 October 2021 at 17:48
Five key take outs from The Economist's predictions for 2022
-
25 October 2021 at 14:55
Benchmark: Pitch Consultant Selection Criteria
-
25 October 2021 at 14:21
It's time to regulate the digital ad market
-
24 October 2021 at 02:59
Insight Forum Overview (October 2021)
-
22 October 2021 at 11:51
Benchmark: Digital in-housing from agency point of view
-
19 October 2021 at 12:00
WFA response to MEP’s call for ban on targeted advertising
-
19 October 2021 at 12:00
In-House Forum Overview (October 2021)
-
18 October 2021 at 00:01
First-ever DEI Census reveals major challenges around family status, age, gender, ethnicity and disability
-
15 October 2021 at 13:00
Spotlight: Preparing for digital media’s privacy-first future | Episode 2
-
15 October 2021 at 12:00
DSA/DMA Task Force Meeting Overview (October 2021)
-
14 October 2021 at 12:00
Webinar | Economist Impact presents The World Ahead: 2022
-
13 October 2021 at 12:00
Spotlight: An update on MRC’s mission to audit audience measurement and digital platforms
-
13 October 2021 at 12:00
PAG Meeting Overview (September 2021)
-
12 October 2021 at 12:00
Webinar | Privacy in China: The new Personal Information Protection Law (PIPL)
-
12 October 2021 at 04:38
Planet Pledge Leaders' Forum: Poll results
-
7 October 2021 at 23:09
WFA and ANA call on Facebook to address whistleblower allegations
-
6 October 2021 at 19:21
Benchmark: Campaign monitoring best practices
-
5 October 2021 at 15:14
WFA adds three new team members
-
5 October 2021 at 09:00
RAC Programme Meeting Overview (September 2021)
-
4 October 2021 at 09:00
Is it an advantage to be a woman in marketing?
-
4 October 2021 at 08:00
Webinar: How national associations can get involved in GARM
-
30 September 2021 at 12:00
WFA welcomes 10 new corporate members
-
29 September 2021 at 12:01
Media Forum Meeting Overview (29th September 2021)
-
28 September 2021 at 09:45
WFA launches Latin American guide to diversity and representation through the creative process
-
27 September 2021 at 12:00
DGX meeting overview (September 2021)
-
24 September 2021 at 12:00
WFA whitepaper on environmental claims and greenwashing
-
24 September 2021 at 12:00
Denmark, Finland and Sweden launch Nordic alliance for responsible media
-
22 September 2021 at 09:00
How collaboration between marketing and sustainability can be a force for good
-
17 September 2021 at 12:00
Norwegian ad industry unveils new guidance to diversity strategy and recruitment
-
17 September 2021 at 12:00
Canadian association appoints lead for cross-media measurement initiative
-
16 September 2021 at 01:53
Benchmark: Sustainability & Marketing Consultants
-
16 September 2021 at 01:20
Benchmark: Recommended integrated creative agencies & overview of compensation for pitch submissions
-
14 September 2021 at 16:00
Agency Management Forum Overview (September 2021)
-
9 September 2021 at 07:00
WFA launches Global Marketer of the Year 2021
-
9 September 2021 at 00:01
Four major multinationals and 22 national advertiser associations rally behind WFA’s Planet Pledge
-
8 September 2021 at 17:00
CMO Forum meeting overview (September 2021)
-
8 September 2021 at 14:34
Five CMOs with five post lockdown tips
-
8 September 2021 at 11:04
This can be marketing’s time. You just need to earn it.
-
8 September 2021 at 00:25
Planet Pledge Leaders' Forum - Meeting Overview
-
8 September 2021 at 00:01
Capability gaps creating significant challenges for large advertisers, WFA research
-
7 September 2021 at 14:53
Walking the talk on climate change
-
7 September 2021 at 12:00
Kenyan association launches mentorship programme for marketers and students
-
3 September 2021 at 12:00
Italian association appoints new Director General
-
3 September 2021 at 09:00
WFA response to the WHO consultation on the first draft of the Global Alcohol Action Plan 2022-2030
-
26 August 2021 at 12:00
Paraguay association welcomes first female president
-
25 August 2021 at 12:00
In conversation with four marketing stars for the future
-
19 August 2021 at 09:00
In the spotlight: Indonesian Advertisers Association’s Eka Sugiarto
-
5 August 2021 at 10:24
AVMSD transposition: State of play and key implications for advertisers
-
3 August 2021 at 14:51
Briefing: New Mexican media transparency law
-
3 August 2021 at 10:16
Major food companies agree new self-regulatory controls on food marketing globally
-
2 August 2021 at 20:37
The Media Capability Gap
-
2 August 2021 at 15:32
A look back at Cannes 2021
-
2 August 2021 at 12:58
Learning from the Sourcing Board
-
1 August 2021 at 07:30
The Evolution of Data-Driven Marketing: Preparing for Digital Media’s Privacy-first Future
-
29 July 2021 at 09:00
WFA welcomes four new team members
-
15 July 2021 at 14:06
Webinar: The EU Digital Services Act and Digital Markets Act - opportunities and challenges for the EU digital advertising market
-
15 July 2021 at 09:00
Innovation at Cannes
-
12 July 2021 at 12:00
In the spotlight: Slovak Branded Goods Association’s Ľubomír Tuchscher
-
7 July 2021 at 10:17
Accelerated sponsorship
-
5 July 2021 at 12:00
The Drum and WFA recognise 50 rising stars in brand marketing
-
1 July 2021 at 15:57
Spotlight: Navigating global media demand and pricing trends – 2021, 2022 & beyond
-
1 July 2021 at 09:00
WFA creates three new groups to address key marketer priorities
-
30 June 2021 at 16:03
WFA amendment suggestions on the EU Digital Markets Act
-
30 June 2021 at 14:58
WFA amendment suggestions on the EU Digital Services Act
-
30 June 2021 at 12:00
Slovenian association launches international internship programme for young creatives
-
30 June 2021 at 10:24
Inclusive equals results
-
30 June 2021 at 10:09
Industry’s unprecedented show of unity to tackle DEI
-
29 June 2021 at 18:44
PAG Meeting Overview (June 2021)
-
29 June 2021 at 12:00
ICAS Global Awards recognise innovative initiatives around advertising self-regulation
-
28 June 2021 at 09:52
WFA Better Marketing Pod Ep 9: On purpose, Orlando Bloom and teaching from Tasmania with Professor Mark Ritson
-
24 June 2021 at 14:50
DSA Task Force Meeting Overview (June 2021)
-
23 June 2021 at 12:00
Swedish advertisers create industry standard for marketing effectiveness
-
23 June 2021 at 09:45
Insight Forum Overview (June 2021)
-
21 June 2021 at 12:14
Emerging trend - ad bans for fossil fuels
-
20 June 2021 at 19:00
Marketing industry launches first-ever global diversity and inclusion census
-
18 June 2021 at 16:30
Spotlight on marketing and sustainability: bridging the gaps around the world
-
18 June 2021 at 12:36
Get comfortable with sustainability
-
16 June 2021 at 12:52
WFA Global Influencer Marketing Map
-
16 June 2021 at 12:00
UK ad industry unveils All In Census results and action plan to improve inclusion in the workplace
-
14 June 2021 at 18:17
DGX meeting overview (May 2021)
-
14 June 2021 at 12:20
Spotlight: Preparing for digital media’s privacy-first future | Episode 1
-
13 June 2021 at 12:00
US ad industry sees significant growth in supplier diversity
-
9 June 2021 at 12:00
ABG publishes guidelines for gender portrayal in UAE advertising
-
9 June 2021 at 09:07
Marketing’s Missing P: Planet
-
8 June 2021 at 16:28
Capability Forum Overview (June 2021)
-
7 June 2021 at 13:39
CMO Forum meeting overview (June 2021)
-
7 June 2021 at 10:00
L’Oréal, NatWest and PepsiCo sign up to WFA Planet Pledge
-
7 June 2021 at 08:00
How are you helping marketing get on the sustainability journey?
-
3 June 2021 at 17:09
New metrics for a growth agenda
-
3 June 2021 at 10:37
RAC Programme Meeting Overview (May 2021)
-
3 June 2021 at 10:00
WFA launches global industry census in partnership with Campaign, Kantar and agencies associations EACA and VoxComm
-
2 June 2021 at 11:02
WFA Better Marketing Pod Ep 8: On making an iconic doll relevant again with Lisa McKnight
-
1 June 2021 at 15:07
WFA Consultant Directory
-
28 May 2021 at 18:13
Spotlight: Diversity & Inclusion in the Production Landscape
-
25 May 2021 at 12:12
Media Forum China Meeting Overview (May 2021)
-
25 May 2021 at 10:31
One year after George Floyd
-
24 May 2021 at 04:38
Benchmark: Boutique Creative Agencies in China
-
21 May 2021 at 10:51
Brands face APAC privacy challenge
-
19 May 2021 at 16:39
Agency Management Forum Overview (May 2021)
-
12 May 2021 at 12:00
27 national associations address cross-media measurement and brand safety concerns
-
10 May 2021 at 09:00
WFA President’s Awards recognise exceptional industry initiatives around the world
-
7 May 2021 at 12:00
Spanish ad industry publishes manifesto for the future of advertising
-
6 May 2021 at 13:05
PAG Meeting Overview (April 2021)
-
6 May 2021 at 12:00
ANA seeks probe of ‘industry waste’ in programmatic advertising in the US
-
4 May 2021 at 10:39
Benchmark: Creative Agencies in Japan with TVCM capabilities
-
26 April 2021 at 12:55
New research suggests marketers lag corporate progress on the sustainability journey
-
26 April 2021 at 12:47
WFA launches framework to help marketers lead on climate change challenge
-
26 April 2021 at 12:00
In the spotlight: Cyprus Advertisers’ Association’s Christiana Paschalides
-
22 April 2021 at 14:00
WFA Global Marketer Week 2022 goes to Athens
-
22 April 2021 at 12:58
GARM Aggregated Measurement Report - April 2021
-
22 April 2021 at 00:00
David Wheldon named WFA President Emeritus
-
21 April 2021 at 12:00
Belgian association welcomes new CEO
-
21 April 2021 at 01:01
WFA launches Planet Pledge for Marketers
-
21 April 2021 at 01:01
Marketing and Sustainability: Closing the Gaps
-
20 April 2021 at 01:01
GARM launches its first-ever measurement report for digital brand safety
-
19 April 2021 at 17:15
WFA names new global leadership team
-
19 April 2021 at 12:00
Portuguese association launches ‘future lab’ and podcast to help marketers tackle future challenges and opportunities
-
19 April 2021 at 11:37
DSA Task Force Meeting Overview (April 2021)
-
16 April 2021 at 09:00
Belgium’s Digital Ad Trust label reaches 63% of Belgians
-
15 April 2021 at 16:09
WFA responses to EU public consultation on a Digital Levy
-
15 April 2021 at 12:00
Japan's ad industry unveils joint committee for ad verification in digital advertising
-
14 April 2021 at 16:53
Spotlight: Growth Metrics – shift from a savings outlook to a value creation approach
-
14 April 2021 at 09:37
WFA Better Marketing Pod Ep 7: On sustainability and courageous marketing with Conny Braams
-
9 April 2021 at 18:44
WFA position paper on the EU Digital Services Act
-
9 April 2021 at 18:44
WFA position paper on the EU Digital Markets Act
-
9 April 2021 at 15:06
WFA global position on advertiser access to data in the digital advertising market
-
8 April 2021 at 19:20
Different Models when decoupling production
-
8 April 2021 at 12:00
ABA publishes brand safety floor and suitability framework for Brazilian ad market
-
6 April 2021 at 09:24
Spotlight: Building Your Brand in an eCommerce Environment
-
1 April 2021 at 15:00
Global Marketer Week 2021 build up with The Marketoonist
-
1 April 2021 at 13:02
Media Forum Meeting Overview (February 2021)
-
31 March 2021 at 18:22
Benchmark: Dynamic Creative Optimisation (DCO) partners & Creative analytics suppliers
-
31 March 2021 at 16:21
WFA responses to EU consultation on transparency in sponsored political content
-
30 March 2021 at 15:06
Marketing has the chance to lead post pandemic but structures need an overhaul
-
30 March 2021 at 11:17
EU ePrivacy Regulation: WFA briefing, February 2021
-
30 March 2021 at 00:00
WFA launches guide to diversity and representation through the creative funnel
-
29 March 2021 at 23:00
WFA Better Marketing Pod Ep 6: On humor and catching the 'F-train' with Ivan Pollard
-
29 March 2021 at 13:02
Gender equality in marketing: are we making progress fast enough?
-
25 March 2021 at 12:00
Colombian association launches measurement tool for responsible advertising practices
-
24 March 2021 at 10:12
#BuildBackBetter: Can marketing be a positive force for change in a post-COVID world?
-
17 March 2021 at 11:45
Agency Family Tree: Global, APAC & China
-
17 March 2021 at 11:21
DGX meeting overview (March 2021)
-
16 March 2021 at 12:04
Guide to Ecommerce content production optimisation
-
15 March 2021 at 12:28
Delivering diversity is a must-pass test
-
15 March 2021 at 10:34
ePrivacy task force meeting overview (March 2021)
-
10 March 2021 at 15:37
WFA report: The future of data-driven marketing
-
10 March 2021 at 15:10
CMO Forum meeting overview (March 2021)
-
10 March 2021 at 12:00
Swiss ad industry launches Digital Ad Trust label
-
8 March 2021 at 12:00
German association welcomes new Managing Director
-
5 March 2021 at 12:00
In the spotlight: Association of New Zealand Advertisers’ Lindsay Mouat
-
4 March 2021 at 12:00
Paraguay association launches campaign highlighting value of legitimate brands
-
3 March 2021 at 15:51
WFA Global Position on Digital Taxes
-
3 March 2021 at 15:48
PAG Meeting Overview (February 2021)
-
2 March 2021 at 12:00
Call for submissions: WFA President’s Awards 2021
-
2 March 2021 at 09:00
Zimbabwe association unveils marketing leadership program
-
1 March 2021 at 12:25
COVID has re-emphasised how brands must serve society
-
1 March 2021 at 12:20
Can marketing help build back better?
-
1 March 2021 at 11:27
WFA announces new speakers for Global Marketer Week 2021
-
25 February 2021 at 12:00
Brilliant marketing campaigns ‘light up’ Sweden at virtual awards gala
-
25 February 2021 at 11:32
Spotlight: Brand Building in Uncertain Times
-
25 February 2021 at 10:29
Business Intelligence / Data analytics for a strong agency management program
-
24 February 2021 at 11:36
Benchmark: Global Category Management - Strategic ‘packaging’ design agency
-
23 February 2021 at 17:34
Spotlight: How to win the hearts of Gen Z in 2021
-
23 February 2021 at 14:02
Sourcing Forum meeting overview (February 2021)
-
23 February 2021 at 12:00
Italian association elects Lorenzo Sassoli de Bianchi as president
-
23 February 2021 at 12:00
WFA Better Marketing Pod Ep 5: On digital transformation with L'Oréal’s Lubomira Rochet
-
18 February 2021 at 17:12
What marketing talent wants
-
18 February 2021 at 09:00
Marketing talent seeks companies with purpose, WFA research
-
15 February 2021 at 18:20
RAC Programme Meeting Overview (February 2021)
-
15 February 2021 at 14:41
Benchmark: Agency scope of work (SOW) tools
-
11 February 2021 at 12:03
Benchmark: Global versus local brand equity
-
10 February 2021 at 12:41
Decoupling production from the creative agency and the role of the agency producer
-
10 February 2021 at 11:03
Spotlight: Shortcutting your marketing transformation
-
9 February 2021 at 10:46
Marketing Transformation - Delivering the future fit organisation
-
9 February 2021 at 10:15
C-Suite support, freedom and training critical to marketing transformation, WFA research
-
5 February 2021 at 16:00
Introduction to WFA's policy groups
-
4 February 2021 at 09:00
Marc Pritchard named WFA Global Marketer of the Year 2020
-
3 February 2021 at 12:00
UK associations unveil ‘All In’ campaign to help build a more inclusive ad industry
-
3 February 2021 at 10:18
Spotlight: Managing your sponsorship initiatives post-pandemic
-
3 February 2021 at 10:14
Defining world-class standards for marketing procurement
-
3 February 2021 at 06:49
Spotlight: Media Contract Guidance in China
-
2 February 2021 at 15:42
Benchmark: Global Budget setting & use of working/non-working ratios
-
2 February 2021 at 12:00
Israeli marketers ‘move forward’ into 2021 with virtual marketing conference
-
1 February 2021 at 12:11
Q&A Session: EU Collective Redress – what impact on advertisers?
-
29 January 2021 at 14:46
Webinar: Regulating marketing to kids - five key trends affecting toy brands
-
29 January 2021 at 13:13
Benchmark: Global Category Management - Public Relations
-
29 January 2021 at 11:45
Asia Spotlight: Leadership perspective in 2021
-
27 January 2021 at 17:22
Spotlight: Digital media and the demise of identity
-
26 January 2021 at 12:15
WFA unveils speaker line up for Global Marketer Week 2021
-
26 January 2021 at 12:00
Turkish ad industry launches brand safety alliance
-
26 January 2021 at 10:52
WFA interviews the Global Marketer of the Year 2020 nominees
-
26 January 2021 at 10:17
WFA Better Marketing Pod Ep 4: On next generation marketing with Mastercard's Raja Rajamannar
-
26 January 2021 at 09:13
Six partner predictions for 2021
-
21 January 2021 at 12:00
In the spotlight: Bulgarian Association of Advertisers’ Rossen Missov
-
20 January 2021 at 16:31
Spotlight on sustainability around the world
-
20 January 2021 at 00:00
WFA amendment suggestions on EU ePrivacy Regulation
-
19 January 2021 at 12:25
WFA President launches book on next generation marketing
-
19 January 2021 at 11:58
WFA welcomes 19 new corporate members in 2020
-
18 January 2021 at 16:25
DSA Task Force Meeting Overview (January 2021)
-
18 January 2021 at 12:00
Belgian association expands membership to expert partners
-
15 January 2021 at 12:06
Spotlight: WFA in 2021
-
15 January 2021 at 12:00
Nigeria honours advertisers on the frontline of Covid relief
-
14 January 2021 at 18:35
WFA’s response to WHO consultation (alcohol marketing)
-
13 January 2021 at 15:37
DGX meeting with Google, 15 December 2020
-
11 January 2021 at 12:00
Finnish association welcomes marketing service providers into membership
-
11 January 2021 at 00:00
Position Paper on EU ePrivacy Regulation
-
7 January 2021 at 12:00
The Philippines celebrates brand resilience and innovation during the pandemic
-
21 December 2020 at 10:49
WFA response to EDPB consultation
-
18 December 2020 at 11:29
Meet the Global Marketer of the Year 2020 nominees: Marc Pritchard, P&G
-
18 December 2020 at 11:17
Meet the Global Marketer of the Year 2020 nominees: Ivan Pollard, General Mills
-
18 December 2020 at 11:06
Meet the Global Marketer of the Year 2020 nominees: Lisa McKnight, Mattel
-
18 December 2020 at 11:01
Meet the Global Marketer of the Year 2020 nominees: Fernando Machado, Burger King/RBI
-
18 December 2020 at 10:57
Meet the Global Marketer of the Year 2020 nominees: Andrew Garrihy, Huawei
-
18 December 2020 at 10:46
Meet the Global Marketer of the Year 2020 nominees: Jane Wakely, Mars
-
17 December 2020 at 17:42
Benchmark: Agency collaboration
-
16 December 2020 at 13:33
WFA Better Marketing Pod Ep 3: In conversation with Sir Martin Sorrell
-
16 December 2020 at 12:53
Sourcing Forum meeting overview (December 2020)
-
16 December 2020 at 11:30
WFA Forum Chairs look back on 2020
-
16 December 2020 at 09:07
WFA CEO: “Build Back Better has started”
-
15 December 2020 at 16:37
My favourite campaign of 2020…
-
15 December 2020 at 15:05
10 Predictions for 2021
-
15 December 2020 at 14:47
2020’s top trends in food marketing regulation
-
10 December 2020 at 12:12
DGX meeting overview (December 2020)
-
10 December 2020 at 11:59
Spotlight: The impact of the pandemic on the agency business
-
10 December 2020 at 11:56
The end of the cookie
-
9 December 2020 at 18:37
Webinar: 10 trends shaping food marketing regulation in 2020
-
8 December 2020 at 12:52
Benchmark: Savings targets & definitions, tactical marketing procurement & PO approval
-
4 December 2020 at 16:35
Benchmark: Global Category Management - E-commerce
-
4 December 2020 at 15:21
Global Alcohol Advertising Heatmap
-
4 December 2020 at 14:23
WFA Whitepaper on marketing and sustainability
-
4 December 2020 at 11:39
European Commission plans to tackle green claims in advertising
-
3 December 2020 at 15:56
DGX meeting with Facebook, 16 November 2020
-
3 December 2020 at 12:57
Media Forum Meeting Overview (November & December 2020)
-
3 December 2020 at 11:00
WFA names shortlist for Global Marketer of the Year 2020
-
2 December 2020 at 10:15
The work that inspired in 2020
-
1 December 2020 at 18:33
Sourcing Forum meeting overview (November 2020)
-
30 November 2020 at 14:21
Can marketing help drive a more sustainable future for our planet?
-
30 November 2020 at 13:47
My favourite campaign of 2020...
-
30 November 2020 at 12:00
Platforms and transparency
-
27 November 2020 at 14:32
Sourcing’s diversity power
-
26 November 2020 at 14:30
Eco-Friendly Practices in Production
-
26 November 2020 at 12:00
Portugal awards show extends a helping hand to the creative industry
-
26 November 2020 at 11:59
RAC Programme Meeting Overview (November 2020)
-
26 November 2020 at 08:10
Benchmark: Digital Agencies(B2B) in South East Asia
-
26 November 2020 at 07:10
Benchmark: Media Recruitment Agencies in Japan
-
25 November 2020 at 17:41
PAG Meeting Overview (November 2020, Brussels)
-
25 November 2020 at 12:15
Webinar: El uso de datos y la publicidad: ¿qué depara el futuro para las marcas?
-
25 November 2020 at 12:07
Webinar: AI & advertising, a consumer perspective
-
25 November 2020 at 12:00
UK ad industry launches initiative to tackle climate emergency
-
25 November 2020 at 10:00
Survey: Organising virtual and hybrid events
-
23 November 2020 at 15:37
Webinar: Diversidad e inclusion en la industria publicitaria
-
23 November 2020 at 12:00
In the spotlight: Estonian Marketing Association’s Liis Tippel
-
19 November 2020 at 12:02
Spotlight: Global Production - 2020 and beyond
-
19 November 2020 at 09:00
Media Forum Meeting Overview (November 2020, Singapore)
-
18 November 2020 at 12:00
Greek marketers address diversity and inclusion
-
18 November 2020 at 10:58
Spotlight: Global Trends in Creative In-Housing
-
13 November 2020 at 15:02
Privacy in China: the new draft PIPL and what it could mean for advertisers
-
13 November 2020 at 10:00
Unstereotype Alliance launches UAE chapter
-
12 November 2020 at 15:06
Benchmark: Global Category Management - Consumer Promotions
-
11 November 2020 at 12:00
Spain recognises the value of advertising
-
9 November 2020 at 12:00
Zimbabwe prepares for Marketing 5.0 with hybrid event
-
5 November 2020 at 12:00
Canada unveils cross-media measurement committee
-
3 November 2020 at 16:48
DGX meeting overview: Competition and digital advertising (October 2020)
-
29 October 2020 at 14:57
WFA Better Marketing Pod Ep. 2: Marketing in times of Covid
-
29 October 2020 at 14:38
How ‘viewable’ is your market? 10 trillion impressions provide some answers
-
29 October 2020 at 11:57
Change in 2020 extends beyond marketing
-
29 October 2020 at 11:11
WFA Better Marketing Pod Ep.1: Diversity & Inclusion
-
29 October 2020 at 10:00
WFA launches Asian Marketing Leaders Program to create the next wave of regional CMOs
-
29 October 2020 at 09:00
Industry experts on the next steps for brand safety
-
28 October 2020 at 17:55
Global Marketing Procurement: 2020 and beyond
-
28 October 2020 at 15:55
Benchmark: Global marketing procurement team structures & workload allocation
-
27 October 2020 at 15:33
Client views on developing creative in-house
-
26 October 2020 at 15:00
DGX meeting overview (October 2020)
-
19 October 2020 at 15:25
Sourcing Forum meeting overview (October 2020)
-
19 October 2020 at 12:00
In the spotlight: Advertisers’ Association of Nigeria’s Ediri Ose-Ediale
-
19 October 2020 at 11:00
Brazilian ad industry unveils campaign on responsible advertising to children
-
16 October 2020 at 13:00
Dutch association celebrates 100 years with challenge to brand leaders on social responsibility and racism
-
16 October 2020 at 12:00
Indian association welcomes first CEO
-
14 October 2020 at 16:36
Webinar: Where do great ads thrive?
-
14 October 2020 at 16:05
Top take-outs from The World in 2021 with The Economist
-
13 October 2020 at 14:35
DSA task force Meeting Overview (October 2020)
-
12 October 2020 at 12:00
Norway celebrates Advertising Day with hybrid event
-
9 October 2020 at 12:00
Italian advertisers investing more on brand purpose during and post-Covid, finds UPA study
-
8 October 2020 at 15:18
Webinar: The Economist presents The World in 2021
-
8 October 2020 at 14:22
Contagious becomes WFA’s global strategic partner for Creativity
-
7 October 2020 at 10:25
Google’s restrictions on food marketing to minors
-
6 October 2020 at 01:00
Signs of recovery as global advertisers show guarded optimism, WFA Crisis Response Tracker
-
5 October 2020 at 18:45
DGX Benchmark: EU-US Data Transfers
-
5 October 2020 at 13:01
What are you looking for in the Global Marketer of the Year 2020?
-
5 October 2020 at 12:00
Gulf association welcomes new board
-
2 October 2020 at 15:19
EU Consultation on consumer policy: WFA responses and key messages
-
2 October 2020 at 12:00
Colombian association shines a light on the digital media ecosystem
-
2 October 2020 at 11:00
Malaysian association elects new council
-
1 October 2020 at 16:58
Survey: Covid-19 global response (September 2020)
-
1 October 2020 at 09:40
PAG Meeting Overview (September 2020, Brussels)
-
30 September 2020 at 18:04
Benchmark: Measures of investment in marketing capability building
-
30 September 2020 at 09:00
WFA launches Global Marketer of the Year 2020
-
28 September 2020 at 09:43
Data Ethics Board meeting overview (September 2020)
-
24 September 2020 at 09:43
RAC Programme Meeting Overview (September 2020)
-
23 September 2020 at 06:00
WFA and platforms make major progress to address harmful content
-
22 September 2020 at 12:56
Media Forum Meeting Overview (September 2020)
-
22 September 2020 at 12:00
Australian association unveils new Code of Ethics
-
22 September 2020 at 12:00
Indian association elects Sunil Kataria as chairman
-
21 September 2020 at 16:49
The endless possibilities of Computer Generated Imagery (CGI)
-
21 September 2020 at 13:00
Belgium’s first virtual Trends Day identifies 5 key industry trends
-
21 September 2020 at 12:00
In the spotlight: Malaysian Advertisers Association’s Kadri Taib
-
21 September 2020 at 00:00
WFA Q&A session with Google on digital services taxes
-
17 September 2020 at 09:12
DGX meeting overview (September 2020)
-
17 September 2020 at 00:00
Global advertisers unveil a collaborative new approach to cross-media measurement
-
16 September 2020 at 10:05
WFA responses to the EU public consultation on the EU Democracy Action Plan
-
15 September 2020 at 14:12
Sustainability and procurement
-
15 September 2020 at 11:31
Benchmark: Global Category Management - Artwork & pre-press Packaging design
-
14 September 2020 at 12:00
Slovenia hosts first major hybrid event in the Adriatic region
-
10 September 2020 at 12:00
UK ad industry launches initiative to eliminate negative environmental impact of production
-
10 September 2020 at 10:28
ABA Manual for compliance with Brazil’s Data Protection Law
-
9 September 2020 at 18:01
Sourcing Forum meeting overview (September 2020)
-
9 September 2020 at 13:16
Programmatic & Data Forum Meeting Overview (September 2020)
-
7 September 2020 at 12:00
GCC association launches cross-media measurement initiative
-
4 September 2020 at 18:43
Global Trends in Creative In-Housing
-
4 September 2020 at 00:01
Creative in-housing hits 57% among multinationals, WFA report
-
3 September 2020 at 13:50
Burst the bubble, recruit for the future and focus – your September to do list
-
2 September 2020 at 17:11
I don't want yet another soft drinks company screaming purpose at me
-
2 September 2020 at 16:56
A marketer's checklist on mitigating ad fraud
-
2 September 2020 at 16:21
You can learn a lot from a dummy
-
30 August 2020 at 08:00
WFA position paper and responses to the EU public consultation on the Digital Services Act
-
25 August 2020 at 16:51
Sourcing Forum meeting overview (July 2020)
-
20 August 2020 at 12:00
In the spotlight: Association of Swedish Advertisers’ Hanna Riberdahl
-
20 August 2020 at 11:42
WFA draft responses to the EU public consultation on the EU Democracy Action Plan
-
20 August 2020 at 09:00
Programmatic trading accounts for more than two fifths of global digital media investment by major multinationals
-
19 August 2020 at 15:46
Product placement under the revised AVMSD – Briefing note
-
17 August 2020 at 12:00
Norwegian association unveils new adtech and martech guidance
-
10 August 2020 at 12:00
Brazilian association explores the role of customer service in consumer-brand relationships
-
5 August 2020 at 12:00
Unstereotype Alliance launches UK chapter
-
4 August 2020 at 13:23
Ad industry launches 'Partnership for Responsible Addressable Media'
-
30 July 2020 at 12:00
Irish association welcomes new president
-
30 July 2020 at 09:00
The big questions this year, answered by LIONS Live
-
28 July 2020 at 10:00
Loving lockdown
-
27 July 2020 at 10:00
Three hot topics in digital policy
-
27 July 2020 at 07:00
Pakistan holds first virtual Effie Awards
-
24 July 2020 at 11:19
Webinar: Live-streaming & E-commerce
-
22 July 2020 at 14:32
CMO Forum meeting overview (July 2020)
-
22 July 2020 at 12:00
Dutch ad industry launches diversity fund and programme
-
20 July 2020 at 10:00
Time to stop covering up our diversity
-
15 July 2020 at 14:00
Putting an end to racially-loaded terms in marketing
-
15 July 2020 at 07:00
GCC association to LEAD change in the ad industry
-
14 July 2020 at 10:24
DGX meeting overview (July 2020)
-
14 July 2020 at 10:04
Webinar: The Low Touch Economy
-
14 July 2020 at 09:00
Customer experience in the world’s “new normal”
-
13 July 2020 at 12:00
Elizabeth Melo named as ‘Woman to Watch’ in marketing in Colombia
-
13 July 2020 at 11:00
Paraguay association elects new board
-
10 July 2020 at 12:39
Programmatic Data & Technology (2020)
-
9 July 2020 at 16:41
Webinar: Navigating global media pricing in 2020
-
9 July 2020 at 11:54
Project Spring
-
9 July 2020 at 00:00
WFA launches ultimate guide to value-based Marketing Procurement
-
8 July 2020 at 18:14
Benchmark: AI ad creative audit solution providers
-
8 July 2020 at 12:00
Just Eat CEO named ISBA president
-
7 July 2020 at 12:00
Portuguese association appoints new president
-
6 July 2020 at 16:23
Benchmark: Agency barter
-
6 July 2020 at 16:08
Benchmark: e-invoicing solutions
-
1 July 2020 at 12:16
COVID Compendium for Global Marketers
-
1 July 2020 at 12:00
Nearly a third of advertisers pull back or consider pulling back from platforms
-
1 July 2020 at 10:14
DSA task force Meeting Overview (June 2020)
-
1 July 2020 at 00:00
What big question would you have asked at Cannes this year?
-
30 June 2020 at 09:30
National associations mobilise to support media outlets
-
30 June 2020 at 09:00
It’s time for action
-
29 June 2020 at 18:12
Data Ethics Board meeting overview (June 2020)
-
29 June 2020 at 09:00
Why marketers must embrace ethical data use
-
26 June 2020 at 17:23
Webinar: An introduction to the offshore market for creative production
-
25 June 2020 at 09:00
Survey: Shifting from physical to virtual events
-
25 June 2020 at 00:00
WFA makes new appointments to APAC Leadership team
-
25 June 2020 at 00:00
CMO lockdown learnings: how marketing can boost your brand
-
23 June 2020 at 00:00
Major multinationals keep global ad budgets in lockdown, WFA Covid-19 Response Tracker
-
22 June 2020 at 08:00
Advertisers demand transparency and clarity around platforms’ content policies
-
22 June 2020 at 00:00
Brands missing opportunities to become better clients
-
19 June 2020 at 18:00
In the spotlight: Marketing Association of South Africa’s Brian Yuyi
-
18 June 2020 at 12:28
Joint WFA-TIE position: product placement under the revised AVMSD
-
17 June 2020 at 17:51
Survey: Covid-19 global response (June 2020)
-
16 June 2020 at 16:38
Sourcing Forum meeting overview (June 2020)
-
16 June 2020 at 15:04
Media Outlook in the COVID-19 Crisis
-
15 June 2020 at 13:00
Swedish advertisers publish new guidance for marketing effectiveness
-
15 June 2020 at 12:00
U.S. ad industry calls for immediate action on diversity and inclusion
-
11 June 2020 at 07:10
Webinar+: Programmatic supply-chain transparency
-
9 June 2020 at 19:43
Benchmark: Rights management for actors and music
-
9 June 2020 at 19:22
RAC Programme Meeting Overview (May 2020)
-
9 June 2020 at 13:20
Capability Forum Overview (June, 2020)
-
9 June 2020 at 09:30
UN Women and WFA call on the industry to fight racism and inequality
-
8 June 2020 at 12:00
Unstereotype Alliance launches in Japan
-
8 June 2020 at 11:00
UK ad industry unveils new inclusion group and hub
-
5 June 2020 at 17:28
CMO Forum meeting overview (June 2020)
-
5 June 2020 at 13:15
Why did brands fail to pause ads on #BlackoutTuesday?
-
5 June 2020 at 11:30
Getting peak performance from evaluation
-
4 June 2020 at 18:00
Benchmark: Inclusive events for people with disabilities
-
4 June 2020 at 17:29
Webinar+: Crisis clinic – Managing your agency remuneration models during and after the Covid-19 crisis
-
3 June 2020 at 10:20
PAG Meeting Overview (May 2020, Brussels)
-
3 June 2020 at 10:11
Webinar: Global Marketing Operations in 2020
-
1 June 2020 at 00:00
WFA launches world’s first guide on data ethics for brands
-
29 May 2020 at 09:35
Webinar: Client-agency performance evaluations: the agency view
-
28 May 2020 at 14:54
WFA submission – Singapore PDPA consultation
-
28 May 2020 at 11:00
The purpose of marketing will not change post Covid-19 but marketers must
-
28 May 2020 at 09:00
Marketing Operations expands remit at large multinationals
-
28 May 2020 at 00:00
Will COVID-19 change marketing forever?
-
26 May 2020 at 09:31
Webinar: In search of the unicorn marketer
-
25 May 2020 at 16:00
Sir Martin Sorrell: 10 observations on the business impact of COVID-19
-
20 May 2020 at 17:15
Client-agency performance evaluations: the agency view
-
20 May 2020 at 16:30
Webinar: GDPR and online advertising - what next?
-
20 May 2020 at 09:58
Webinar+: Crisis Clinic – Managing your agencies during and after the COVID-19 crisis
-
20 May 2020 at 09:00
Emphasis of CMO role must be on effectively leading multi-faceted teams
-
19 May 2020 at 23:00
Data collection in the crosshairs as kids’ screen time soars
-
18 May 2020 at 15:00
ISBA investigates the UK’s programmatic supply chain
-
18 May 2020 at 14:00
Swedish ad industry join forces to develop standards for media buying
-
18 May 2020 at 13:00
National associations see significant budget cuts among advertisers, but slight optimism looming
-
15 May 2020 at 16:56
Webinar: How transcreation can give a local edge to global messages
-
15 May 2020 at 16:34
Webinar: The case for greater diversity and inclusion in marketing
-
15 May 2020 at 15:00
Estonian association welcomes new CEO
-
15 May 2020 at 14:00
Conference in the Cloud: China advertisers discuss planning for the future
-
14 May 2020 at 17:58
Webinar+: Regulating illegal and harmful content: what does it mean for advertisers?
-
13 May 2020 at 19:10
Benchmark: Calculation methods for social media savings
-
13 May 2020 at 17:09
Webinar+: TikTok’s approach to privacy and security
-
13 May 2020 at 13:15
Survey: Covid-19 global response (April 2020)
-
13 May 2020 at 00:00
Large multinationals tighten ad spend squeeze according to WFA Covid-19 Response Tracker
-
12 May 2020 at 10:14
Global Marketing Operations 2020
-
12 May 2020 at 00:00
Sourcing Forum meeting overview (May 2020)
-
11 May 2020 at 16:00
Data Safety Benchmarking & Analysis
-
8 May 2020 at 17:36
Benchmark: Recommended global social media agencies
-
8 May 2020 at 16:55
Webinar: Data safety and risk, benchmarking approaches across the industry
-
8 May 2020 at 04:20
Webinar: A Marketer's guide to digital ad fraud
-
5 May 2020 at 19:08
CMO Forum meeting overview (April 2020)
-
4 May 2020 at 18:15
Survey: Maintaining good agency relationships during & after Covid-19 (China specific)
-
4 May 2020 at 16:17
Webinar+: Customer Experience in the New Normal
-
4 May 2020 at 16:06
Webinar: An advertiser's guide to OTT media in APAC
-
30 April 2020 at 15:02
WFA Q&A session with Google on advertiser identity verification
-
30 April 2020 at 12:00
The power of diversity at a time of crisis
-
30 April 2020 at 08:38
Benchmark: Marketing Capability Programmes
-
29 April 2020 at 14:00
Experts make the case for greater diversity and inclusion in marketing
-
29 April 2020 at 11:00
Brand safety in the COVID-19 era
-
29 April 2020 at 00:00
WFA CEO: Coronavirus could show brands how to face up to the ultimate test
-
28 April 2020 at 14:40
Advertisers under pressure over Coronavirus reaction
-
27 April 2020 at 12:00
Benchmark: Market Insights Platforms
-
24 April 2020 at 09:00
National industry associations from 35 countries gather remotely
-
23 April 2020 at 17:50
Benchmark: Recommended agencies for facilitating product reviews and rating
-
23 April 2020 at 15:51
Webinar: The evolution of digital standards
-
22 April 2020 at 11:37
Webinar: The EU Pledge - a practical guide for marketers
-
21 April 2020 at 00:00
WFA launches new guide on diversity and inclusion in marketing
-
21 April 2020 at 00:00
A Marketer's Approach to Diversity and Inclusion
-
20 April 2020 at 15:30
WFA position on data and privacy
-
20 April 2020 at 09:30
U.S. ad industry encourages people to #StayHome
-
20 April 2020 at 09:00
TV broadcasters thank advertisers in France during COVID-19 lockdown
-
17 April 2020 at 17:19
Webinar: Better sponsorship outcomes through better category management
-
14 April 2020 at 12:37
Benchmark: Media Buying In South Korea
-
10 April 2020 at 13:23
Webinar+: Crisis clinic – Managing your global content production in the Covid epidemic
-
10 April 2020 at 11:37
WFA submission - Report on the application of the GDPR
-
9 April 2020 at 11:32
Webinar: Mind the gap - Video advertising reach in the age of increasing media fragmentation
-
8 April 2020 at 00:00
Maintaining an appropriate level of governance with agencies
-
7 April 2020 at 00:00
Eighty percent of multinationals deferring campaigns but the same number are creating new content in response to the Covid19 crisis
-
6 April 2020 at 16:53
Survey: Data ethics (2020)
-
6 April 2020 at 12:58
Benchmark: TV inflation in Indonesia
-
6 April 2020 at 10:28
Selling to China’s 'now' consumer through social commerce
-
6 April 2020 at 09:25
Alcohol marketers seek to prevent minors from seeing alcohol ads
-
6 April 2020 at 09:00
WFA President’s Awards honour marketing leadership initiatives
-
3 April 2020 at 00:00
WFA announces changes to global leadership team
-
2 April 2020 at 15:41
Webinar: How advertising lost sight of creativity and what to do about it
-
2 April 2020 at 10:42
Survey: Covid-19 global response (March 2020)
-
2 April 2020 at 09:24
Webinar+: Crisis clinic - Managing your media in the Covid epidemic
-
31 March 2020 at 15:24
Value at the time of the virus
-
30 March 2020 at 09:25
Webinar: WFA in 2020 - What’s now, what’s next
-
30 March 2020 at 00:00
Webinar: Crisis clinic - Sponsorship and experiential marketing during COVID-19
-
24 March 2020 at 17:33
How-to guides for responsible alcohol marketing on social media
-
24 March 2020 at 17:18
Revised AVMSD: Extension of product placement rules to UGC
-
24 March 2020 at 14:21
Webinar: The Responsible Marketing Pact - Against minors’ exposure to alcohol
-
23 March 2020 at 16:06
In the spotlight: SWA-ASA Switzerland’s Roland Ehrler
-
20 March 2020 at 14:09
Webinar: Making the most of Dynamic Creative Optimisation (DCO)
-
20 March 2020 at 10:39
Swedish marketing insights? There’s an app for that
-
20 March 2020 at 10:37
“Advertising needs an MOT”, says ISBA
-
18 March 2020 at 17:58
DGX Benchmark: Opt-in rates for cookie consent (Europe)
-
18 March 2020 at 10:00
In conversation with WFA's Global Marketer of the Year 2019
-
18 March 2020 at 09:00
L’Oréal’s Lubomira Rochet named WFA Global Marketer of the Year
-
17 March 2020 at 13:30
The US celebrates data-driven marketing that ECHO across the globe
-
17 March 2020 at 13:00
Putting in the effort gives a great Effekt in Norway
-
17 March 2020 at 12:30
Brazil elects new board
-
17 March 2020 at 12:00
Turkey welcomes new executive committee
-
16 March 2020 at 14:27
Data Ethics Board meeting overview (March 2020)
-
16 March 2020 at 13:31
Survey: Global Category Management - Displays & Point-of-Sale
-
11 March 2020 at 17:16
ePrivacy task force Meeting Overview (March 2020, Brussels)
-
10 March 2020 at 16:43
Mind the Gap - 2020
-
9 March 2020 at 13:52
Benchmark: Creative agencies in EMEA and APAC
-
9 March 2020 at 10:54
Benchmark: Covid-19 Impact on Marketing
-
6 March 2020 at 14:43
Webinar: Social Commerce in China
-
6 March 2020 at 12:10
2020: “They say time changes things, but you actually have to change them yourself” (Andy Warhol)
-
5 March 2020 at 16:06
Alcohol Marketing: literature review
-
3 March 2020 at 16:41
Data Ethics Board meeting overview (January 2020, London)
-
3 March 2020 at 15:06
Everyone’s talking about… privacy
-
3 March 2020 at 14:09
RAC Programme Meeting Overview (February 2020)
-
3 March 2020 at 11:44
GARM: Small steps and big leaps in pursuit of online safety
-
3 March 2020 at 11:24
WFA welcomes new members
-
28 February 2020 at 13:59
Benchmark: Innovation Funds
-
28 February 2020 at 09:45
ePrivacy task force Meeting Overview (December 2019, Brussels)
-
28 February 2020 at 00:00
Benchmark: Strategic Design Agencies
-
26 February 2020 at 10:47
Webinar: The future of cookies and digital advertising
-
24 February 2020 at 16:50
EU ePrivacy Regulation: WFA briefing, February 2020
-
24 February 2020 at 12:16
Top 12 thoughts from our Global Marketer of the Year shortlist
-
21 February 2020 at 17:54
Benchmark: Working/non-working marketing spends
-
20 February 2020 at 08:00
Estonian Marketing Association joins WFA
-
19 February 2020 at 13:04
PAG Meeting Overview (February 2020, Brussels)
-
19 February 2020 at 00:30
WFA responds to WHO-UNICEF-Lancet Commission report 'A future for the World's Children?'
-
18 February 2020 at 15:00
Colombia applies pressure to inadequate representation in advertising
-
18 February 2020 at 14:00
French update programme to make marketing FAIReR
-
18 February 2020 at 13:00
Philippine association elects new president
-
18 February 2020 at 12:00
Swiss advertisers advise on identifying real clicks
-
18 February 2020 at 11:00
Norway wants to take you back to school
-
18 February 2020 at 10:00
Consumers run the show at Japan’s advertising awards
-
18 February 2020 at 09:49
WFA Global Marketing Effectiveness report
-
17 February 2020 at 17:33
Driving brand value with emotional intelligence in content
-
14 February 2020 at 09:00
WFA strengthens Asia Leadership team
-
12 February 2020 at 10:48
Benchmark: Customer Data Platforms (CDP)
-
12 February 2020 at 10:45
South Africa and Unstereotype Alliance write a new chapter in the fight for equality
-
12 February 2020 at 09:49
DGX meeting overview (February 2020)
-
5 February 2020 at 17:00
Better Ads Standard for short-form video announced
-
31 January 2020 at 17:21
Transparency in global production
-
30 January 2020 at 16:59
Webinar: 'Dual quality' - UCPD revision recap and key watch-outs for transposition phase
-
30 January 2020 at 15:48
Benchmark: Recommended tools and partners for influencer marketing
-
30 January 2020 at 15:21
WFA Influencer marketing survey
-
30 January 2020 at 09:00
Four WFA partner predictions for 2020
-
30 January 2020 at 09:00
2020, a time to elevate marketing, says WFA President, Raja Rajamannar
-
29 January 2020 at 09:00
See the six shortlisted nominees for WFA Global Marketer of the Year
-
27 January 2020 at 09:00
Asahi, AXA Group, Chanel, Microsoft, Tesco join WFA
-
23 January 2020 at 16:25
WFA Priorities for the AVMSD Transposition
-
23 January 2020 at 11:54
Webinar: ePrivacy: what is it and what does it mean for advertisers?
-
22 January 2020 at 15:00
Marketing leaders take action on harmful online content
-
21 January 2020 at 17:38
The Customer Framework becomes WFA's global strategic partner for Transformation
-
20 January 2020 at 16:57
WFA considers name change
-
17 January 2020 at 12:55
Webinar: In-housing Programmatic Media Success
-
15 January 2020 at 12:00
In the spotlight: Danish Association of Advertisers’ Holger Wilcks
-
15 January 2020 at 11:45
Call for submissions: WFA President’s Awards 2020
-
15 January 2020 at 11:30
France sets standard for measuring marketing effectiveness
-
15 January 2020 at 11:15
Colombia’s bid for self-regulation given the thumbs-up
-
15 January 2020 at 11:00
Norway exposes buzzwords that should buzz off
-
15 January 2020 at 10:45
Personalisation is U.S. marketing word of the year
-
15 January 2020 at 10:30
Brazil mobilises marketers to transform organisational cultures
-
15 January 2020 at 10:15
Pakistan reflects on a great year and looks to the future
-
14 January 2020 at 15:00
Corporate Sustainability Survey Report
-
13 January 2020 at 14:46
Benchmark: Measuring your agency creative effectiveness
-
13 January 2020 at 11:43
Benchmark: Digital asset retention policies
-
10 January 2020 at 09:23
YouTube prohibits all food and beverage ads next to kids content as of today
-
23 December 2019 at 14:18
DGX Benchmark: Standard Contractual Clauses
-
20 December 2019 at 00:00
Benchmark: Buying Channels
-
20 December 2019 at 00:00
Sourcing Forum meeting overview (December 2019)
-
20 December 2019 at 00:00
DGX Benchmark: CCPA and online behavioural advertising
-
20 December 2019 at 00:00
DGX Benchmark: Increasing data privacy awareness for Marketers
-
18 December 2019 at 11:12
Benchmark: OTT Media Buying Practices (APAC)
-
18 December 2019 at 10:50
Benchmark: Developments in the Russian media market
-
18 December 2019 at 00:00
Benchmark: Digital Marketing workload and responsibility structuring
-
17 December 2019 at 00:00
Benchmark: Fixed fees for creative assets
-
17 December 2019 at 00:00
WFA Predictions 2020
-
16 December 2019 at 00:00
Global Marketer of the Year shortlist profiled
-
16 December 2019 at 00:00
Webinar: California Consumer Privacy Act - insights for advertisers
-
16 December 2019 at 00:00
The WFA Global Sourcing Board, 6 months on
-
13 December 2019 at 18:17
PAG Meeting Overview (November 2019, Brussels)
-
13 December 2019 at 17:00
In the spotlight: ABA Brazil’s Sandra Martinelli
-
13 December 2019 at 16:45
Unstereotype Alliance launches in Turkey
-
13 December 2019 at 16:30
German report causes a buzz on purpose
-
13 December 2019 at 16:15
The UK launches cross-media measurement programme
-
13 December 2019 at 16:05
2019: the year of heightened brand accountability
-
13 December 2019 at 16:00
Kenya appoints new CEO
-
13 December 2019 at 15:45
Japan unveils declaration on digital advertising
-
13 December 2019 at 15:30
America’s got talent, and the ANA is helping to recruit it
-
13 December 2019 at 15:15
Nigeria showcases marketing excellence in West Africa
-
13 December 2019 at 11:38
Data Ethics Board meeting overview (November 2019)
-
13 December 2019 at 00:00
Webinar: Regulatory pressures on food and beverage marketing around the globe
-
11 December 2019 at 00:00
DGX meeting overview (November 2019)
-
10 December 2019 at 13:41
Webinar: Gaming Demystified - Unlocking brand growth opportunities in video gaming
-
9 December 2019 at 15:32
How a good scope of work program can benefit an organisation
-
8 December 2019 at 11:00
Can blockchain solve some of marketing’s biggest problems?
-
6 December 2019 at 16:27
Insight Forum meeting overview (December 2019)
-
6 December 2019 at 13:45
DGX: Google Q&A on privacy and advertising
-
6 December 2019 at 13:33
RAC Programme meeting overview (November 2019)
-
3 December 2019 at 10:56
Mastercard's Raja Rajamannar: 'The role of the CMO is being eroded'
-
3 December 2019 at 09:53
7 things to keep in mind when designing for integration
-
3 December 2019 at 09:34
True partners
-
2 December 2019 at 00:00
WFA names shortlist for Global Marketer of the Year 2019
-
30 November 2019 at 12:26
Benchmark: Managing slow moving or obsolete (SLOB) products
-
30 November 2019 at 12:17
Benchmark: Shopper Agency recommendations in Western Europe
-
30 November 2019 at 00:00
Benchmark: Procurement systems for marketing
-
29 November 2019 at 11:33
Meet the Global Marketer of the Year 2019 nominees: Lubomira Rochet, L’Oréal
-
29 November 2019 at 11:12
Meet the Global Marketer of the Year 2019 nominees: Cheryl Goh, Grab
-
29 November 2019 at 11:10
Meet the Global Marketer of the Year 2019 nominees: Marc Pritchard, P&G
-
29 November 2019 at 10:55
Meet the Global Marketer of the Year 2019 nominees: Fernando Machado, Burger King
-
29 November 2019 at 10:27
Meet the Global Marketer of the Year 2019 nominees: Richa Goswami, J&J
-
29 November 2019 at 00:00
Meet the Global Marketer of the Year 2019 nominees: Syl Saller, Diageo
-
28 November 2019 at 00:00
Take-outs from the Data Protection Congress 2019
-
27 November 2019 at 12:00
WFA-led Global Alliance for Responsible Media scales up efforts through the World Economic Forum
-
26 November 2019 at 19:35
Survey: Media Planning & Buying Management Tools
-
26 November 2019 at 15:09
Benchmark: Category Management of Market Research & Insights
-
26 November 2019 at 14:55
Sourcing Forum meeting overview (November 2019)
-
26 November 2019 at 12:10
Sourcing Forum meeting overview (October 2019)
-
25 November 2019 at 15:08
Privacy compliance for cookies, pixels and other types of tracker (2019)
-
25 November 2019 at 13:27
KPIs to consider when buying on TV in the MEA region
-
25 November 2019 at 11:38
ePrivacy task force meeting overview (November 2019)
-
21 November 2019 at 17:22
Media Transformation - Case Study 2: Royal Philips
-
21 November 2019 at 12:17
Webinar: Digital Asset Management
-
20 November 2019 at 09:50
WFA Website - FAQ
-
20 November 2019 at 00:00
Speakers announced for Global Marketer Week 2020
-
19 November 2019 at 13:29
Webinar: Blockchain in Marketing
-
18 November 2019 at 11:51
Webinar: Proliferation of kids privacy regulations
-
15 November 2019 at 12:31
Achieving greater financial transparency with your agencies
-
12 November 2019 at 15:58
Joint business statement on the proposal on collective redress in view of Council general approach
-
12 November 2019 at 13:58
Voice and audio branding strategy
-
12 November 2019 at 00:00
Standalone digital roles to diminish as big multinationals aim for more integrated, agile structures
-
4 November 2019 at 00:00
WFA President and CEO acknowledged for helping shape the digital industry
-
4 November 2019 at 00:00
Long-term agency partnership is better than short-term fling
-
4 November 2019 at 00:00
Video gaming: Why it matters to non-endemic brand owners
-
29 October 2019 at 00:00
True partnership requires a change of approach from advertisers and agencies
-
29 October 2019 at 00:00
Webinar: Better Ads Standards
-
25 October 2019 at 00:00
Webinar: Designing for integration
-
24 October 2019 at 00:00
Maximising the value of media using the Ebiquity Media Model
-
24 October 2019 at 00:00
Steering Media from the Centre
-
24 October 2019 at 00:00
Global Agency Group Profiles
-
24 October 2019 at 00:00
Major media pitches in 2019
-
18 October 2019 at 14:52
DGX Benchmark on partners for data privacy strategy on implementation
-
15 October 2019 at 00:00
Webinar: How can marketing change the world?
-
15 October 2019 at 00:00
WFA CEO: Bicky Burger’s tasteless ad shows there’s still much to do to ‘unstereotype’ advertising
-
11 October 2019 at 14:16
WFA and Latin American associations commit to action on harmful ad stereotypes
-
11 October 2019 at 13:33
Buenos Aires Declaration for Progressive Advertising
-
11 October 2019 at 00:00
Webinar: Contagious presents Cannes Deconstructed 2019
-
10 October 2019 at 12:34
WFA y sus asociaciones de anunciantes se comprometen a actuar sobre los estereotipos dañinos
-
10 October 2019 at 12:25
Declaración para una Publicidad Progresiva
-
10 October 2019 at 00:00
DGX Benchmark on Digital asset retention policies
-
9 October 2019 at 00:00
Designing for integration: Global marketing communications organisation research
-
9 October 2019 at 00:00
Recommended law firms with global agency contract drafting experience
-
9 October 2019 at 00:00
DGX Benchmark on data protection/data privacy structure
-
4 October 2019 at 10:39
Global advertisers launch drive to establish cross-media measurement principles
-
4 October 2019 at 10:13
WFA launches Global Marketer of the Year 2019
-
3 October 2019 at 15:27
What does it take to become WFA’s Global Marketer of the Year?
-
1 October 2019 at 13:48
Belgium unveils Digital Ad Trust label
-
1 October 2019 at 13:38
Norway forms influencer marketing self-regulatory group
-
1 October 2019 at 13:28
Blockchain can create more efficiency and transparency in digital marketing, according to German study
-
1 October 2019 at 13:18
Italy launches manual for tenders and client-agency relationships
-
1 October 2019 at 13:08
The Netherlands publishes influencer marketing guide and checklist
-
1 October 2019 at 13:05
Better marketing takes centre stage in Finland
-
1 October 2019 at 13:00
Advertising Council in Turkey launched
-
1 October 2019 at 10:14
Let's talk about bias
-
1 October 2019 at 00:00
PAG Meeting Overview (September 2019, Brussels)
-
30 September 2019 at 00:00
Webinar: Rights Management & Asset Optimisation
-
26 September 2019 at 00:00
RAC Programme meeting overview (September 2019)
-
25 September 2019 at 13:58
In the spotlight: MAZ Zimbabwe’s Gillian Rusike
-
24 September 2019 at 09:23
Video gaming goes mainstream in APAC
-
23 September 2019 at 16:18
Joint advertising industry position paper on collective redress
-
20 September 2019 at 00:00
Data Ethics Board meeting overview (September 2019)
-
18 September 2019 at 00:00
Gaming Demystified: Unlocking brand growth opportunities in video gaming
-
16 September 2019 at 18:43
YouTube struggles with thorny issue of kids’ data
-
10 September 2019 at 08:46
WFA and strategic partner Digital Decisions release Digital Media Benchmark
-
9 September 2019 at 00:00
DGX meeting overview (September 2019)
-
6 September 2019 at 00:00
Webinar: More effective agency management
-
5 September 2019 at 00:00
Benchmark: Event & Experimental Agencies (Australia)
-
4 September 2019 at 14:48
WFA announces first speakers for Global Marketer Week Singapore 2020
-
4 September 2019 at 12:58
Marketing leaders on the state of the industry
-
4 September 2019 at 00:00
Cannes 2019 Wrap
-
3 September 2019 at 19:21
Advertising has rebranded diversity, and it isn’t a positive change
-
2 September 2019 at 00:00
Effective Agency Management
-
27 August 2019 at 00:00
Benchmark: Naming Agency recommendations
-
27 August 2019 at 00:00
Benchmark on global e-commerce sourcing strategies
-
23 August 2019 at 00:00
DGX Benchmark on collection and notification policies for stakeholder data
-
20 August 2019 at 00:00
Survey on Global Agency Relations Management: roles & responsibilities
-
20 August 2019 at 00:00
Advertising production payment guidelines
-
20 August 2019 at 00:00
DGX Benchmark on age verification techniques
-
13 August 2019 at 00:00
State of Play: Gambling Advertising in the EU | Last update: July 2019
-
9 August 2019 at 00:00
One-pager on production vendor rosters
-
8 August 2019 at 00:00
DGX Benchmark on customer data retention and notification
-
2 August 2019 at 00:00
Benchmark: Media SLAs & transparency
-
31 July 2019 at 14:50
Why humility is more critical than ever for effective leadership
-
31 July 2019 at 14:21
A campaign for better measurement
-
31 July 2019 at 00:00
Working with celebrities and influencers in China
-
30 July 2019 at 11:27
Ioana Dănilă joins WFA as Marketing Insights Manager
-
26 July 2019 at 00:00
PAG Platform Policy Group Meeting Overview (July 2019, Brussels)
-
25 July 2019 at 15:00
In the spotlight: UBA Belgium’s Chris Van Roey
-
25 July 2019 at 14:43
Spanish launch guide to improve online user experience
-
25 July 2019 at 14:16
Finnish association changes its name
-
25 July 2019 at 14:15
Slovak brands association merges with industry coalition on packaging and environment
-
25 July 2019 at 14:12
Nigerians address business growth in a volatile economy
-
25 July 2019 at 14:03
Filipinos celebrate brands that “get personal”
-
24 July 2019 at 00:00
RAC Programme meeting overview (July 2019)
-
18 July 2019 at 17:25
WFA co-signs letter raising concerns about Dual Quality law
-
17 July 2019 at 00:00
CMO Forum meeting overview (June 2019)
-
11 July 2019 at 09:00
WFA announces plans to launch the Polish Advertisers Association
-
11 July 2019 at 00:00
The hidden gem: How clients benefit from long-term partnerships
-
11 July 2019 at 00:00
Sourcing Forum meeting overview (June 2019)
-
5 July 2019 at 00:00
Webinar: Bridging the Gap - Digital Marketing Essentials for Policy Teams
-
5 July 2019 at 00:00
Webinar: Estándares Publicitarios no Intrusivos
-
4 July 2019 at 00:00
WFA alert: France and UK develop new guidance on cookies and ad trackers
-
3 July 2019 at 10:25
Redefining the marketing procurement value proposition
-
2 July 2019 at 10:30
Setting up a digital hub? Don’t forget to plug in the people
-
28 June 2019 at 00:00
DGX meeting overview (June 2019)
-
28 June 2019 at 00:00
Data Ethics Board meeting overview (6 June 2019)
-
28 June 2019 at 00:00
Data Ethics Board meeting overview (24 June 2019)
-
27 June 2019 at 00:00
Media Forum Meeting Overview (June 2019, Shanghai)
-
25 June 2019 at 22:29
In the spotlight: CAA Argentina’s Philip Perez
-
25 June 2019 at 22:28
Italians unveil big data management initiative for marketers
-
25 June 2019 at 22:28
Unstereotype Alliance announces local chapters in South Africa and Turkey
-
25 June 2019 at 22:24
Irish address data ethics in advertising
-
25 June 2019 at 22:23
French creative lab rewards emotional works against incivility
-
25 June 2019 at 10:09
Seven take-outs from Cannes 2019
-
25 June 2019 at 00:00
Sourcing Forum meeting overview (May 2019)
-
19 June 2019 at 10:24
WFA launches the Voice Coalition at Cannes Lions
-
19 June 2019 at 00:00
Voice Commerce Research
-
18 June 2019 at 09:00
WFA launches The State of Advertising report
-
18 June 2019 at 06:00
Global Alliance for Responsible Media launches to address digital safety
-
18 June 2019 at 00:00
Recommended global production/implementation agency
-
17 June 2019 at 00:00
The State of Advertising
-
3 June 2019 at 00:00
Creative crowdsourcing platforms: top tips to contracting for procurement
-
1 June 2019 at 00:00
Benchmark: Category management - Stock images
-
31 May 2019 at 00:00
Benchmark: Supply Chain Finance (SCF) solutions
-
29 May 2019 at 00:00
WFA Forum (May 2019, Japan)
-
24 May 2019 at 14:26
GDPR represents the beginning, not the end, of the data privacy journey
-
24 May 2019 at 10:43
Five common pitfalls of in-housing marketing services
-
23 May 2019 at 18:32
Making sense of measurement: What does good look like?
-
22 May 2019 at 09:30
In the spotlight: Israel Marketing Association’s Talma Biro
-
22 May 2019 at 09:25
Italians welcome new Director General
-
22 May 2019 at 09:20
Brazilians launch guide to combat harassment at events
-
22 May 2019 at 09:10
Dutch unveil new brand positioning and identity
-
22 May 2019 at 09:10
Spanish recognise university students for marketing effectiveness
-
22 May 2019 at 09:05
Moroccans elect new president
-
22 May 2019 at 09:00
Cameroonians appoint new President
-
22 May 2019 at 00:00
RAC Programme meeting overview (May 2019)
-
21 May 2019 at 10:39
China’s home-grown successes
-
21 May 2019 at 10:00
WFA launches Global Sourcing Board
-
20 May 2019 at 00:00
Building a future-proof marketing procurement strategy
-
20 May 2019 at 00:00
Handbook of good practices and responsibility for ending harassment in events
-
16 May 2019 at 00:00
Benchmark: 3rd-party consultant to manage the Client-Agency relationship
-
15 May 2019 at 18:27
WFA statement on the "Christchurch Call to Action" in Paris
-
15 May 2019 at 00:00
PAG Meeting Overview (May 2019, Brussels)
-
10 May 2019 at 00:00
Webinar: The Global Media Charter
-
10 May 2019 at 00:00
Sourcing Forum meeting overview (April 2019)
-
9 May 2019 at 00:00
Global Content Production Ecosystem 2018
-
3 May 2019 at 11:32
Driving the programmatic disclosure you desire: An 8-point checklist
-
3 May 2019 at 00:00
Swedish Advertisers' guide to digital advertising
-
2 May 2019 at 13:28
People + Purpose = Performance
-
30 April 2019 at 12:15
Putting people first
-
30 April 2019 at 11:59
Why policy professionals need to get excited about marketing
-
30 April 2019 at 10:19
Partnering with Finance
-
25 April 2019 at 11:05
In the spotlight: ANDA Colombia’s Elizabeth Melo
-
25 April 2019 at 10:58
26 advertiser associations gather in Lisbon
-
25 April 2019 at 10:51
Swedish association welcomes new CEO
-
25 April 2019 at 10:34
French association changes its name
-
25 April 2019 at 10:27
Kenyan association appoints new board
-
25 April 2019 at 10:20
Indian advertisers address “the connectedness paradox”
-
25 April 2019 at 10:18
Belgium identifies 6 key industry trends
-
24 April 2019 at 00:00
Benchmark on launch strategies
-
24 April 2019 at 00:00
Member barometer 2019
-
23 April 2019 at 00:00
Sourcing Forum meeting overview (March 2019)
-
23 April 2019 at 00:00
Data Ethics Board meeting overview (April 2019)
-
23 April 2019 at 00:00
Benchmark on shifting consumer behavior in Germany
-
16 April 2019 at 00:00
Benchmark: Category management pass-through or 3rd party costs
-
12 April 2019 at 00:00
Progressive Programmatic Solutions workshop overview (April 2019)
-
9 April 2019 at 00:00
Benchmark on sourcing post-production
-
9 April 2019 at 00:00
Better Marketing: Marketing can be a force for positive gender and ethnicity portrayals
-
9 April 2019 at 00:00
Benchmark on global sponsorship investments
-
8 April 2019 at 00:00
Benchmark on Supplier Relationship Management (SRM) models
-
8 April 2019 at 00:00
Webinar: Marketing Production Trends for 2019
-
4 April 2019 at 00:00
APAC Programmatic Maturity Report 2018
-
4 April 2019 at 00:00
Annual Report 2018
-
3 April 2019 at 14:38
WFA launches Guide to Better Marketing
-
3 April 2019 at 00:00
10 years of Project Reconnect: What we've learned
-
3 April 2019 at 00:00
Data Ethics Board meeting overview (March 2019)
-
3 April 2019 at 00:00
Media Transformation Case Study: Deutsche Telekom
-
2 April 2019 at 00:00
Better Marketing: Marketing can deliver positive social and political change
-
2 April 2019 at 00:00
Better Marketing: Marketing can deliver meaningful human experiences
-
2 April 2019 at 00:00
Better Marketing: Marketing can save the Internet
-
1 April 2019 at 10:13
WFA Global Marketer Week 2020 goes to Singapore
-
1 April 2019 at 00:00
DGX Benchmark on email/newsletter tracking pixels
-
29 March 2019 at 08:00
WFA President’s Awards honour marketing leadership initiatives
-
28 March 2019 at 08:17
WFA urges brands to hold platforms to account
-
27 March 2019 at 08:00
Marketing and Policy teams need to work more closely together, shows new WFA research
-
27 March 2019 at 00:00
Putting People First: 10 years of WFA's Project Reconnect
-
27 March 2019 at 00:00
Bridging the gap between marketing and policy
-
26 March 2019 at 16:10
Mastercard’s Raja Rajamannar named WFA President
-
19 March 2019 at 00:00
RAC Programme meeting overview (February 2019)
-
15 March 2019 at 15:32
In the spotlight: AANA Australia’s John Broome
-
15 March 2019 at 15:16
Unstereotype Alliance launches in Brazil
-
15 March 2019 at 15:00
ANA sets up marketing certification programme
-
15 March 2019 at 14:47
1 Euro spent on advertising in Portugal generates more than 4 Euro in GDP
-
15 March 2019 at 14:26
Roles are changing in advertising in Turkey
-
15 March 2019 at 14:06
French advertisers commit to a more responsible digital ecosystem
-
15 March 2019 at 13:59
Consumers reward the best advertising campaigns in Japan
-
15 March 2019 at 13:48
Swedish advertisers launch transparency guide
-
15 March 2019 at 13:40
Norway celebrates the “beekeepers” of advertising effectiveness
-
14 March 2019 at 00:00
DGX meeting overview (March 2019)
-
14 March 2019 at 00:00
PAG Meeting Overview (February 2019, Brussels)
-
28 February 2019 at 19:25
WFA unveils event lineup and speakers for Global Marketer Conference
-
28 February 2019 at 18:38
How can marketing change the world for the better?
-
28 February 2019 at 18:37
How can policy and marketing functions align?
-
28 February 2019 at 18:33
Exploring the global marketing organisation of the future
-
28 February 2019 at 18:25
Evolving marketing procurement beyond costs
-
28 February 2019 at 15:23
Getting our priorities straight
-
28 February 2019 at 13:09
Putting the Media Charter into action
-
28 February 2019 at 11:14
Media agency management: Where are we headed?
-
20 February 2019 at 11:40
Nine out of ten marketers in APAC buy media programmatically
-
19 February 2019 at 00:00
Data Ethics Board meeting overview (February 2019)
-
15 February 2019 at 00:00
Media Agency Models & Remuneration 2019
-
12 February 2019 at 04:12
Media Forum meeting overview (February 2019, Singapore)
-
12 February 2019 at 00:00
Benchmark: Programmatic Practice & Proficiency in APAC
-
12 February 2019 at 00:00
DGX meeting overview (February 2019)
-
12 February 2019 at 00:00
Webinar: Global Agency Remuneration 2018
-
8 February 2019 at 09:01
Mastercard’s Raja Rajamannar named WFA Global Marketer of the Year
-
8 February 2019 at 00:00
Webinar: The new frontier for ad fraud
-
5 February 2019 at 00:00
2019 Marketing Production Trends
-
4 February 2019 at 00:00
DGX Benchmark on data privacy controls and audit frameworks
-
4 February 2019 at 00:00
Facebook and GDPR benchmark
-
31 January 2019 at 10:17
David Wheldon: The ground is changing but the basics remain the same
-
31 January 2019 at 09:32
7 in 10 clients: changing remuneration models will improve relations with agencies
-
29 January 2019 at 14:21
WFA hires Max Schmidt and Joel Gan
-
29 January 2019 at 00:00
Diversity & Inclusion in the Production Industry
-
25 January 2019 at 00:00
Media Forum meeting overview (October 2018, Amsterdam)
-
25 January 2019 at 00:00
Media Forum Meeting Overview (November 2018, New York)
-
25 January 2019 at 00:00
DGX Benchmark on Facebook and GDPR
-
22 January 2019 at 00:00
WFA position on online HFSS ad ban (New Deal for Consumers)
-
18 January 2019 at 16:09
In the spotlight: OWM Germany’s Joachim Schuetz
-
17 January 2019 at 16:12
Joint Business Statement on collective redress in view of European Parliament IMCO vote
-
14 January 2019 at 09:42
WFA launches Global Media Board
-
10 January 2019 at 00:00
Photography: Product, Beauty & Life Style Shoots
-
9 January 2019 at 18:06
Coalition for Better Ads to adopt Better Ads Standards worldwide to improve consumer experience online
-
9 January 2019 at 16:30
WFA welcomes the global expansion of the Better Ads Standards
-
8 January 2019 at 16:27
Call for submissions: WFA President’s Awards 2019
-
7 January 2019 at 16:35
China looks back at 40 years of brand building
-
7 January 2019 at 00:00
Global Agency Remuneration 2018
-
26 December 2018 at 11:50
5 WFA marketing predictions for 2019
-
20 December 2018 at 16:12
What does 2019 hold for marketers?
-
20 December 2018 at 16:08
2018, the year of...
-
20 December 2018 at 12:00
Australian association strengthens guidance on body image
-
20 December 2018 at 11:45
Danish advertisers create guide to brand safety
-
20 December 2018 at 11:30
Effie Awards launches in Pakistan
-
20 December 2018 at 11:15
Students compete in marketing effectiveness awards in Spain
-
18 December 2018 at 17:26
WFA CEO: 2018 in review
-
18 December 2018 at 17:20
Global Marketer of the Year 2018 nominees: Ukonwa Ojo
-
18 December 2018 at 17:17
Global Marketer of the Year 2018 nominees: Marc Pritchard
-
18 December 2018 at 16:26
Global Marketer of the Year 2018 nominees: Keith Weed
-
18 December 2018 at 16:15
Global Marketer of the Year 2018 nominees: Raja Rajamannar
-
18 December 2018 at 16:02
Global Marketer of the Year 2018 nominees: Claudia Willvonseder
-
18 December 2018 at 16:00
Global Marketer of the Year 2018 nominees: Syl Saller
-
18 December 2018 at 10:34
4 WFA policy predictions for 2019
-
14 December 2018 at 00:00
Webinar: Achieving data-driven marketing success - Balancing the need for mindset alongside strategy
-
14 December 2018 at 00:00
Webinar: Content Production Strategy Framework
-
14 December 2018 at 00:00
Sourcing Forum Meeting Overview NY December 2018
-
14 December 2018 at 00:00
Benchmark on Engaging with local freelancers in Europe
-
7 December 2018 at 10:19
5 of the Most Contagious ideas of 2018
-
6 December 2018 at 10:07
WFA study ranks countries by programmatic maturity
-
6 December 2018 at 09:29
DGX meeting materials - (December 2018)
-
6 December 2018 at 00:00
Digital Governance Exchange meeting – December 2018, London
-
4 December 2018 at 00:00
Benchmark results on collecting personal data
-
4 December 2018 at 00:00
Global Programmatic Maturity Report 2018
-
3 December 2018 at 00:00
Survey on Performance Marketing
-
28 November 2018 at 19:33
Airbnb, Panasonic, Shiseido join WFA
-
28 November 2018 at 16:28
Tackling gender bias in advertising: six lessons from Unstereotype Alliance member P&G
-
28 November 2018 at 14:19
The 6 global marketers of 2018 in 12 tweets
-
28 November 2018 at 14:06
8 insights for global marketers on sourcing content production
-
28 November 2018 at 13:51
TV and online video costs to rise considerably, forecasts show
-
28 November 2018 at 13:48
GDPR: the emergence of a global standard on privacy?
-
28 November 2018 at 13:03
WFA statement on the '3ve' ad fraud schemes takedown
-
28 November 2018 at 11:27
Brand safety, ePrivacy, AVMSD… WFA members’ policy priorities
-
21 November 2018 at 16:00
In the spotlight: ML Finland’s Riikka-Maria Lemminki
-
21 November 2018 at 15:52
Only 10% of voiceovers in Turkey are female, research shows
-
21 November 2018 at 15:45
Charter on responsible advertising launched in Belgium
-
21 November 2018 at 15:39
Singaporean association names new president
-
21 November 2018 at 15:31
Fashion brand Diesel wins Golden Drum 2018
-
21 November 2018 at 14:36
Creativity is more important than data, say four out of 10 Norwegian advertisers
-
21 November 2018 at 14:23
Mobility campaign wins top award in Spain
-
21 November 2018 at 14:17
Campaign about ‘indoor generation’ awarded in Denmark
-
21 November 2018 at 00:00
RAC Meeting – November, 2018
-
20 November 2018 at 00:00
PAG Meeting Overview (November 2018, Brussels)
-
20 November 2018 at 00:00
Media cost inflation & deflation forecasts 2019
-
15 November 2018 at 00:00
Webinar: Brazil’s new data privacy regulation - what is it and what does it mean for marketers?
-
12 November 2018 at 00:00
Data Driven Marketing 2018 survey results
-
9 November 2018 at 00:00
Webinar: Progressive gender portrayals in advertising
-
8 November 2018 at 00:00
Sourcing Forum Meeting - Amsterdam November 2018
-
7 November 2018 at 11:56
WFA names shortlist for Global Marketer of the Year 2018
-
6 November 2018 at 12:14
The Road to Content Excellence
-
5 November 2018 at 18:23
WFA recruits Caroline Pathy to support flagship CMO network
-
31 October 2018 at 00:00
Recommendations for licensing fonts
-
31 October 2018 at 00:00
Sourcing Forum Meeting Overview Singapore October 2018
-
31 October 2018 at 00:00
Data Transparency Advisory Board meeting materials October 2018
-
30 October 2018 at 00:00
Report: The Road to Content Excellence
-
29 October 2018 at 00:00
Webinar: Pressures on food marketing around the globe
-
26 October 2018 at 11:44
UN calls for greater cooperation with industry - but that’s not happening at a national level
-
24 October 2018 at 15:34
In the spotlight: MSK Kenya’s Joel Karubiu
-
24 October 2018 at 13:40
Dutch association welcomes new managing director
-
24 October 2018 at 13:31
British advertisers unveil new influencer contracts
-
24 October 2018 at 12:43
Malaysia’s privacy law to be updated, announces minister at MAA-WFA event
-
24 October 2018 at 12:38
U.S. ad industry launches data transparency label
-
24 October 2018 at 12:26
Argentina launches pledge on marketing to children
-
24 October 2018 at 12:20
Belgian association publishes Digital Media Charter
-
24 October 2018 at 12:10
Advertiser associations gather in London
-
22 October 2018 at 00:00
DGX benchmark on Facebook’s classification of 1st vs 3rd party
-
18 October 2018 at 00:00
Agency Fee Decision Tree, an easier way to choose the right fee model
-
16 October 2018 at 00:00
Digital Advertising to children under GDPR
-
16 October 2018 at 00:00
6 tips to keep in mind when marketing to children online
-
12 October 2018 at 00:00
Benchmark on payment terms regulations for marketing products and services
-
6 October 2018 at 00:00
DGX meeting overview (September 2018)
-
3 October 2018 at 00:00
DGX meeting overview (October 2018)
-
27 September 2018 at 17:05
Stakeholders including WFA develop voluntary code on disinformation
-
26 September 2018 at 00:00
RAC - Meeting presentations – September 26, 2018
-
25 September 2018 at 11:24
WFA welcomes new global marketing code
-
25 September 2018 at 10:50
In the spotlight: SOZ Slovenia’s Mojca Briščik
-
25 September 2018 at 10:40
Advertiser associations meet in Lima
-
25 September 2018 at 10:30
Indian association re-elects Sunil Kataria as chairman
-
25 September 2018 at 10:20
Norwegian advertisers launch platform to improve client-agency partnerships
-
25 September 2018 at 10:10
Danish association welcomes new CEO
-
25 September 2018 at 10:00
Brazilian association CEO named 'Marketing Citizen' of the Year
-
25 September 2018 at 00:00
PAG Meeting Overview (September 2018, Brussels)
-
25 September 2018 at 00:00
Why an Eco-Friendly Production Makes a World of Sense
-
24 September 2018 at 09:00
WFA names first MENA Chair for WFA Forum
-
19 September 2018 at 10:46
Latin America comes together
-
18 September 2018 at 00:00
Remuneración de agencias Latam
-
13 September 2018 at 00:00
Data Transparency Advisory Board meeting materials September 2018
-
11 September 2018 at 00:00
Media Forum Meeting Overview - Dmexco (September 2018, Cologne)
-
5 September 2018 at 16:06
WFA launches Global Marketer of the Year 2018
-
5 September 2018 at 15:06
Nine steps to identifying an agency set-up that fits your organisation’s needs
-
4 September 2018 at 15:25
WFA Global Marketer of the Year partners, The Drum, on challenges facing today’s marketers
-
31 August 2018 at 00:00
Recommended creative agencies in APAC
-
24 August 2018 at 18:38
In the spotlight: ANDA Peru’s Rodolfo León
-
24 August 2018 at 18:38
Australian ad industry releases guidance on digital advertising
-
24 August 2018 at 18:38
ANA updates media agency contract template
-
24 August 2018 at 18:37
Filipinos celebrate the best in brand building
-
24 August 2018 at 18:37
Argentina applauds successful brand comebacks
-
14 August 2018 at 00:00
Survey on content production-data and benchmarking
-
14 August 2018 at 00:00
Global CMO Insights from Cannes
-
1 August 2018 at 00:00
Final position on New Deal for Consumers
-
26 July 2018 at 13:39
Global CMO insights from Cannes
-
26 July 2018 at 00:00
Webinar: The future of agency rosters
-
26 July 2018 at 00:00
WFA Data Transparency Advisory Board meeting materials July 2018
-
20 July 2018 at 10:26
Brands to invest more on influencers
-
20 July 2018 at 09:00
In the spotlight: ANDA Chile’s Fernando Mora
-
20 July 2018 at 08:55
British advertisers launch influencer research and toolkit
-
20 July 2018 at 08:50
Dutch ad industry issues tender for new cross-media audience measurement
-
20 July 2018 at 08:45
GCC association tackles gender stereotypes in ads and advertising to children
-
20 July 2018 at 08:40
Australian association strengthens guidance on gender stereotypes
-
20 July 2018 at 08:35
Italian advertisers launch KPIs project globally
-
20 July 2018 at 08:30
China association appoints new board
-
20 July 2018 at 08:25
Norwegians tackle ad industry delusions
-
16 July 2018 at 00:00
GroupM's TYNY June 2018
-
14 July 2018 at 00:00
Benchmark on Sourcing Adaptation & Transcreation
-
14 July 2018 at 00:00
Benchmark on sourcing talent
-
13 July 2018 at 00:00
WFA talks Better Marketing: The future of the agency model
-
13 July 2018 at 00:00
WFA talks Better Marketing: Data opportunities
-
13 July 2018 at 00:00
WFA talks Better Marketing: The death of advertising?
-
13 July 2018 at 00:00
Benchmark on Production Pre-payments
-
13 July 2018 at 00:00
WFA talks Better Marketing: Purpose
-
13 July 2018 at 00:00
WFA talks Better Marketing: Platform challenges
-
13 July 2018 at 00:00
Webinar: Content in a connected world
-
13 July 2018 at 00:00
Data Transparency Advisory Board meeting overview June 2018
-
13 July 2018 at 00:00
CMO Forum Meeting Overview Cannes June 2018
-
13 July 2018 at 00:00
WFA talks Better Marketing: The CMO agenda
-
13 July 2018 at 00:00
WFA talks Better Marketing: Gender and diversity
-
11 July 2018 at 00:00
Data Processing Agreement for Advertisers (2018)
-
10 July 2018 at 15:16
Life after GDPR: what next for the advertising industry?
-
10 July 2018 at 14:13
Data Processing Agreement template for advertisers launched
-
10 July 2018 at 00:00
Código de buenas prácticas en licitaciones de agencias de publicidad (PERU)
-
9 July 2018 at 00:00
Benchmark on corporate social media pages, cookies and data usage post - GDPR
-
5 July 2018 at 00:00
Survey on Influencer Marketing
-
4 July 2018 at 00:00
DGX meeting overview (June 2018)
-
29 June 2018 at 17:02
Notes from the beach: the evolution of partnerships
-
29 June 2018 at 00:00
Global Access to Nutrition Index 2018
-
28 June 2018 at 17:31
Taking the brand safety agenda forward
-
28 June 2018 at 09:36
Growing pains: Marketing procurement is moving beyond the ‘misunderstood teenager’ years
-
27 June 2018 at 00:00
Sourcing Forum Meeting Overview Malmo June 2018
-
21 June 2018 at 09:36
WFA releases full version of Global Media Charter to reform digital ad ecosystem
-
21 June 2018 at 00:00
Global Media Charter
-
21 June 2018 at 00:00
Webinar: A strategic global sourcing approach to influencer content production
-
18 June 2018 at 16:02
French industry addresses concerns in open letter to Google
-
18 June 2018 at 15:15
In the spotlight: APAN Portugal’s Manuela Botelho
-
18 June 2018 at 14:16
Zimbabwe unveils the country’s ‘superbrands’
-
18 June 2018 at 14:16
Turkish association re-elects Ahmet Pura as chairman
-
18 June 2018 at 14:15
Argentina welcomes new board
-
18 June 2018 at 14:15
National advertiser associations gather in Tokyo
-
18 June 2018 at 10:02
Brazilian advertisers name new board
-
14 June 2018 at 00:00
Tutorial Key Performance Indicator
-
12 June 2018 at 10:29
Roster arrangements under review at 74% of multinational brands
-
12 June 2018 at 00:00
Survey on The Future of Agency Rosters
-
8 June 2018 at 00:00
Benchmark on marketing research methodologies
-
8 June 2018 at 00:00
Media Forum Meeting Overview (June 2018, Barcelona)
-
5 June 2018 at 10:03
The case for unstereotyping ads
-
4 June 2018 at 00:00
Webinar: GDPR for marketers - what do you need to know and how are other brands preparing?
-
30 May 2018 at 00:00
DGX meeting overview (May 2018)
-
22 May 2018 at 00:00
WFA Global Marketer Week 2019 to take place in Lisbon
-
18 May 2018 at 02:48
WFA President’s Awards honour marketing leadership initiatives in seven countries
-
17 May 2018 at 03:00
Global advertisers demand reform of digital ad ecosystem
-
16 May 2018 at 00:00
Media Transformation Meeting Overview Tokyo May 2018
-
16 May 2018 at 00:00
WFA launches Guide to Progressive Gender Portrayals in Advertising
-
15 May 2018 at 11:54
Global Intelligence by Zenith
-
15 May 2018 at 00:00
WFA announces changes to global leadership team
-
14 May 2018 at 12:00
A guide to progressive gender portrayals in advertising
-
9 May 2018 at 00:00
Benchmark on Ecommerce capabilities
-
8 May 2018 at 00:00
DGX meeting overview (April 2018)
-
7 May 2018 at 00:00
Benchmark: Agency recommendation, India: Lifestyle communications/quantitative product research
-
4 May 2018 at 00:00
Benchmark on structure and size of market research organisations
-
3 May 2018 at 12:32
WFA unveils final speakers for Global Marketer Week
-
3 May 2018 at 00:00
RAC - Meeting presentations – May 3, 2018
-
3 May 2018 at 00:00
Webinar: Independent media advisors
-
3 May 2018 at 00:00
PAG Meeting Overview (May 2018, Brussels)
-
2 May 2018 at 17:46
EU Pledge launches accountability mechanism
-
2 May 2018 at 00:00
Briefing on New Deal for Consumers
-
27 April 2018 at 16:54
In the spotlight: Union des marques France’s Jean-Luc Chetrit
-
26 April 2018 at 12:11
Let's unstereotype it
-
25 April 2018 at 10:03
GDPR awareness and action gap reduces significantly among marketers as compliance deadline approaches
-
25 April 2018 at 00:00
Sourcing Forum Meeting Overview Singapore April 2018
-
25 April 2018 at 00:00
GDPR Survey - Brand owners' views on GDPR risks, readiness and challenges
-
21 April 2018 at 17:25
Chilean association launches forum on gender stereotypes in advertising
-
21 April 2018 at 17:20
Japanese association releases guidelines for production contracts
-
21 April 2018 at 16:48
A new dawn for ad standards in Colombia
-
21 April 2018 at 16:41
Australian advertisers launch advertising sentiment index
-
21 April 2018 at 16:34
Finnish association welcomes new chairman
-
21 April 2018 at 16:30
Israel association appoints deputy CEO
-
20 April 2018 at 10:17
WFA Manifesto for Online Data Transparency
-
20 April 2018 at 09:00
WFA calls on brands to embrace culture of data transparency
-
20 April 2018 at 00:00
WFA Manifesto for Online Data Transparency
-
18 April 2018 at 00:00
Media Forum Meeting Overview (April 2018, New York)
-
18 April 2018 at 00:00
Agency Family Tree: Global, APAC and China
-
16 April 2018 at 11:39
The media transformers?
-
29 March 2018 at 12:00
Global viewability improves for video but display lags
-
29 March 2018 at 11:30
Deliverable-driven agency payments
-
29 March 2018 at 10:00
The lesson of Facebook: the online business model must adapt
-
29 March 2018 at 09:00
ABCs of clients in control
-
29 March 2018 at 00:00
IFBA LATAM Taskforce messaging documents
-
28 March 2018 at 00:00
Sourcing Forum Meeting Overview NY March 2018
-
28 March 2018 at 00:00
EASA Digital Blue Book (2017)
-
28 March 2018 at 00:00
Global viewability benchmarks 2017
-
23 March 2018 at 18:00
WFA's position on Facebook / Cambridge Analytica revelations
-
21 March 2018 at 00:00
WFA FORUM Meeting Overview London March 2018
-
19 March 2018 at 16:01
1,700 attend African Digital Summit in Casablanca
-
19 March 2018 at 16:01
British advertisers launch digital viewability standard
-
19 March 2018 at 16:01
In the spotlight: JAA Japan’s Shinji Suzuki
-
19 March 2018 at 16:00
Philippine association welcomes new president
-
19 March 2018 at 16:00
Norway celebrates marketing success stories
-
19 March 2018 at 16:00
Belgian advertisers launch transparency charter on GDPR
-
14 March 2018 at 00:00
Sourcing Forum Meeting Overview Shanghai March 2018
-
14 March 2018 at 00:00
WFA FORUM Meeting Overview Dubai March 2018
-
14 March 2018 at 00:00
Media Forum Meeting Overview (March 2018, Shanghai)
-
9 March 2018 at 10:28
Major multinationals go beyond auditing as independent advisor role evolves
-
7 March 2018 at 00:00
RAC - Meeting presentations – February 21, 2018
-
6 March 2018 at 00:00
PAG Meeting Overview (February 2018, Brussels)
-
1 March 2018 at 00:00
Benchmark: Sourcing production consultants
-
28 February 2018 at 14:36
Eliminating the most annoying ad formats
-
26 February 2018 at 15:00
Global Marketer of the Year: Keith Weed on the marketing organisation
-
26 February 2018 at 15:00
Global Marketer of the Year: Keith Weed on agency partners
-
26 February 2018 at 15:00
Global Marketer of the Year: Keith Weed on making a difference
-
26 February 2018 at 15:00
Global Marketer of the Year: Keith Weed on 2017 and 2018 priorities
-
26 February 2018 at 00:00
Webinar: ePrivacy - what is it and what does it mean for brands? (2018)
-
23 February 2018 at 14:52
WFA announces first speakers for Global Marketer Week
-
21 February 2018 at 00:00
Sourcing Forum Meeting Overview Düsseldorf February 2018
-
19 February 2018 at 13:20
Call for submissions: WFA President’s Awards 2018
-
19 February 2018 at 13:15
In the spotlight: ISBA UK’s Phil Smith
-
19 February 2018 at 13:07
Turkish ad industry launches platform to fight ad fraud
-
19 February 2018 at 13:07
French advertisers launch responsible marketing commitments
-
19 February 2018 at 10:09
Swedish ad industry launches podcast measurement standards
-
19 February 2018 at 10:08
Israel celebrates game changers in marketing
-
19 February 2018 at 10:07
Canadian association appoints new senior staff
-
19 February 2018 at 10:07
Americans celebrate women changing stereotypes
-
19 February 2018 at 00:00
Survey on Independent Media Advisors
-
19 February 2018 at 00:00
Mergers & Acquisitions 2017
-
16 February 2018 at 12:00
WFA introduction to gender stereotypes in advertising and the Unstereotype Alliance
-
16 February 2018 at 00:00
Alcohol advertising in digital and social media
-
16 February 2018 at 00:00
WFA position on gender stereotypes in advertising
-
13 February 2018 at 00:00
Coalition for Better Ads: Feb 2018 State of play
-
12 February 2018 at 12:21
Unilever’s Keith Weed named WFA Global Marketer of the Year
-
9 February 2018 at 12:07
Major multinationals hike programmatic budgets while seeking greater control
-
9 February 2018 at 00:00
DGX meeting overview (February 2018)
-
4 February 2018 at 12:25
WFA position on reference to “minors” in context of reducing exposure to HFSS food advertising (2018)
-
2 February 2018 at 00:00
ePrivacy task force meeting materials 29 Jan 2018
-
2 February 2018 at 00:00
WFA DGX Guide to Data Transparency & GDPR
-
1 February 2018 at 16:05
10 things to watch in 2018
-
1 February 2018 at 00:00
Agency Cost Index (ACI)
-
31 January 2018 at 00:00
Webinar: Future of Programmatic Media
-
31 January 2018 at 00:00
Media Forum Meeting Overview London January 2018
-
29 January 2018 at 11:27
Let's make 2018 the year of transparency, says WFA President David Wheldon
-
25 January 2018 at 11:39
GDPR data-privacy rules signal a welcome revolution, says WFA CEO
-
25 January 2018 at 00:00
Survey on the Future of Programmatic Media
-
24 January 2018 at 12:16
Bridging east and west via digital: Huawei's Glory Zhang
-
24 January 2018 at 11:17
Sea heroes and data: Deutsche Telekom's Hans-Christian Schwingen
-
23 January 2018 at 11:45
Marketing with purpose: Mars' Jane Wakely
-
23 January 2018 at 11:10
Priceless success: Mastercard's Raja Rajamannar
-
22 January 2018 at 11:31
Empowering marketers and unstereotyping ads: Unilever's Keith Weed
-
22 January 2018 at 10:08
From transparency to equality: P&G's Marc Pritchard
-
20 January 2018 at 00:00
Project Reconnect masterdeck 2019
-
15 January 2018 at 16:01
Turkey updates pledge on responsible advertising
-
15 January 2018 at 16:01
In the spotlight: SDE Greece’s Nerina Komioti
-
15 January 2018 at 16:01
Ad industry drives growth in Spain
-
15 January 2018 at 16:00
Gulf Cooperation Council association to focus on ad standards in 2018
-
15 January 2018 at 12:18
Germany: Advertise, act, grow!
-
1 January 2018 at 14:14
We are looking for a Digital Policy Manager
-
18 December 2017 at 18:48
WFA CEO: 2017 in review
-
18 December 2017 at 18:07
4 public affairs predictions for 2018
-
18 December 2017 at 18:01
6 marketing predictions for 2018
-
18 December 2017 at 12:19
WFA names shortlist for Global Marketer of the Year
-
18 December 2017 at 11:02
Erard Gilles joins WFA's public affairs team
-
18 December 2017 at 11:02
It’s the Most Contagious time of the year
-
15 December 2017 at 12:06
Are you ready for GDPR?
-
15 December 2017 at 00:00
EU Pledge Annual Reports
-
15 December 2017 at 00:00
EU Pledge Factsheet 2017
-
15 December 2017 at 00:00
Are you ready for GDPR? The WFA guide to GDPR guide for Marketers (2017)
-
14 December 2017 at 10:15
In the spotlight: RVD Turkey’s Süreyya Deniz
-
14 December 2017 at 10:14
Australian ad industry launches alliance on brand safety and digital transparency
-
14 December 2017 at 10:12
Argentina rewards best TV and online ads
-
14 December 2017 at 10:10
Danish association appoints new CEO
-
14 December 2017 at 10:06
Portugal celebrates marketing effectiveness
-
14 December 2017 at 10:05
British advertisers welcome new president
-
14 December 2017 at 10:03
Nigerian advertisers celebrate 25th anniversary
-
14 December 2017 at 10:01
Slovak association elects new chair
-
6 December 2017 at 00:00
Sourcing Forum Meeting Overview NY December 2017
-
4 December 2017 at 12:16
WFA top priorities for AVMSD trilogue discussions (2017)
-
1 December 2017 at 10:13
What great brand stories can do for business
-
1 December 2017 at 10:13
10 things you should know about GDPR
-
30 November 2017 at 15:29
Web Summit 2017 round-up
-
30 November 2017 at 10:12
WFA recruits Monica Robles as Administration Manager
-
29 November 2017 at 12:59
Web Summit 2017 in 10 tweets
-
28 November 2017 at 14:29
Vietnam launches first advertising code of conduct
-
28 November 2017 at 00:00
Media Forum Meeting Overview Amsterdam November 2017
-
27 November 2017 at 00:00
Webinar: Total view attribution
-
22 November 2017 at 00:00
RAC - Meeting presentation – November 22, 2017
-
22 November 2017 at 00:00
Sourcing Forum Meeting Overview Luxembourg November 2017
-
20 November 2017 at 16:30
French association holds first immersive media conference
-
20 November 2017 at 16:29
Spain: Challenging gender stereotypes wins big at Effectiveness Awards
-
20 November 2017 at 16:20
Malaysian association helps marketers create greater media transparency
-
20 November 2017 at 16:14
Venezuelan advertisers appoint new president
-
20 November 2017 at 16:10
Canadians aim to regain faith in media accountability
-
20 November 2017 at 15:26
Norwegian ad industry tackles GDPR
-
20 November 2017 at 15:11
Bulgaria raises the bar in marketing
-
20 November 2017 at 14:56
Slovenia wants creatives to leave their mark
-
15 November 2017 at 00:00
Media cost inflation & deflation forecasts 2018
-
13 November 2017 at 08:00
Major multinationals identify emerging skills gaps on AI, programmatic and IoT
-
6 November 2017 at 16:56
Creating a culture of insights
-
27 October 2017 at 15:15
And the buzzword at Festival of Marketing 2017 was…
-
26 October 2017 at 15:15
Hanne van de Ven joins WFA's marketing services team
-
26 October 2017 at 00:00
ePrivacy task force meeting materials 26 Oct 2017
-
26 October 2017 at 00:00
Media Forum Meeting Overview NY October 2017
-
25 October 2017 at 00:00
Sourcing Forum Meeting Overview Singapore October 2017
-
24 October 2017 at 16:30
WFA advertiser associations meet in Brussels
-
24 October 2017 at 13:25
ISBA’s client-agency contract yields big results
-
24 October 2017 at 13:20
New Zealand champions best practice on client-agency relations
-
24 October 2017 at 13:16
WFA holds LATAM meeting in Asunción
-
24 October 2017 at 12:54
Nigerian advertisers appoint first female president
-
24 October 2017 at 12:51
Indian association appoints new board
-
24 October 2017 at 12:24
Finland rewards best brand builder of the year
-
24 October 2017 at 12:21
Spanish advertisers explore creativity and effectiveness
-
24 October 2017 at 00:00
Benchmark on Customer experience transformation
-
18 October 2017 at 00:00
Insight Forum Meeting Overview London October 2017
-
16 October 2017 at 00:00
Benchmark on Ad pre-testing
-
12 October 2017 at 00:00
Survey on Global Ad Viewability & Ad Fraud levels
-
9 October 2017 at 00:00
Survey on Global internal media structure & organisation
-
8 October 2017 at 00:00
C-suite overview of M2K developments globally (2017)
-
4 October 2017 at 00:00
Webinar: Reducing fraud in programmatic with ads.txt
-
3 October 2017 at 00:00
Webinar: Agency evaluations
-
26 September 2017 at 16:10
Former Unilever CMO to lead Australian association
-
26 September 2017 at 16:06
Finnish association names new Managing Director
-
26 September 2017 at 15:58
Kenyan marketers appoint new CEO
-
26 September 2017 at 15:55
Brazilians launch new strategy and identity under new president
-
26 September 2017 at 15:46
Singaporean advertisers welcome new president
-
26 September 2017 at 15:38
Bolivian association names new president
-
26 September 2017 at 15:34
British advertisers appoint new directors of media and comms
-
26 September 2017 at 15:15
Italian industry leaders create guide to online advertising
-
21 September 2017 at 12:49
Four lessons from dmexco
-
18 September 2017 at 08:31
Real insight from a virtual reality
-
15 September 2017 at 08:50
WFA launches Global Marketer of the Year
-
15 September 2017 at 00:00
WFA key messages on food marketing
-
13 September 2017 at 08:00
WFA GDPR Guide for Marketers
-
13 September 2017 at 00:00
70% of global marketers are not fully aware of the implications of GDPR
-
12 September 2017 at 00:00
Marketing Procurement Category Tree
-
11 September 2017 at 00:00
Advertising standards toolkit for the promotion of effective self-regulation
-
8 September 2017 at 00:00
The contribution of data to digital advertising (Europe, 2017)
-
8 September 2017 at 00:00
Europe research: The economic impact of data-driven advertising (2017)
-
8 September 2017 at 00:00
Europe research: Data-driven advertising and Europeans’ internet use
-
7 September 2017 at 00:00
EU Pledge Infographic (2017)
-
6 September 2017 at 10:10
Arla Foods joins EU Pledge
-
6 September 2017 at 00:00
Experiential sampling agencies in Great Britain and Ireland
-
5 September 2017 at 10:42
WFA helps drive industry-led Advertising Standards across APEC
-
5 September 2017 at 00:00
APEC Advertising Standards Conference
-
5 September 2017 at 00:00
GDPR Guide for Marketers
-
5 September 2017 at 00:00
Survey on privacy and data management - GDPR (2017)
-
18 August 2017 at 14:20
French advertisers welcome new director general
-
18 August 2017 at 11:34
Italians explore the KPIs of marketing communications
-
18 August 2017 at 11:30
Zimbabwe association turns 10
-
18 August 2017 at 11:24
Argentina celebrates brand success on Advertiser’s Day
-
18 August 2017 at 10:56
Finnish association explores changes in media agencies
-
18 August 2017 at 10:51
Paraguayan consumers rank best brands
-
18 August 2017 at 10:23
Kenyans host monthly marketing dialogue
-
16 August 2017 at 12:00
Global marketers making radical changes to media management
-
10 August 2017 at 11:00
New cross-industry initiative to improve viewability measurement standards across Europe
-
9 August 2017 at 00:00
Choosing a Digital Asset Management (DAM) System
-
8 August 2017 at 00:00
European Viewability Measurement Principles
-
3 August 2017 at 15:37
Expediting media change in China
-
3 August 2017 at 09:27
WFA appoints Laura Forcetti as Global Marketing Sourcing Manager
-
24 July 2017 at 00:00
Webinar: Better Ads Standards, the industry response to adblocking
-
18 July 2017 at 17:15
Swedes launch value of advertising campaign
-
18 July 2017 at 17:13
Swiss advertisers launch price/performance index
-
18 July 2017 at 17:03
Chilean association forms digital marketing circle
-
18 July 2017 at 16:58
Publicis CEO headlines British Advertisers’ annual meeting
-
18 July 2017 at 16:52
Brazilian brands look for purpose and transparency
-
18 July 2017 at 16:48
Peruvians seek more effective marketing
-
18 July 2017 at 16:42
Colombia rewards new marketing talent
-
12 July 2017 at 00:00
Media Forum Meeting Overview Shanghai July 2017
-
7 July 2017 at 00:00
Webinar: Keeping the brand tracking love alive
-
4 July 2017 at 17:31
Five CMO lessons from Cannes
-
4 July 2017 at 00:00
Survey Results: Marketing Capability Programmes
-
30 June 2017 at 16:52
All change at Cannes
-
30 June 2017 at 10:56
WFA helps organise APEC ad standards conference
-
30 June 2017 at 00:00
Survey results on sourcing experiential and marketing materials
-
29 June 2017 at 10:35
Portuguese explore “love” between brands and consumers
-
29 June 2017 at 10:28
Turkish association turns 25
-
29 June 2017 at 10:18
Greek association honours corporate responsibility
-
29 June 2017 at 09:57
Swedish advertisers welcome new chairman
-
29 June 2017 at 09:47
The Philippines celebrate marketing that make a difference
-
29 June 2017 at 09:42
Programmatic high on brands’ agenda in Norway
-
29 June 2017 at 09:39
Peruvians reward brands with purpose
-
29 June 2017 at 09:34
French brands evaluate relationship management
-
28 June 2017 at 00:00
Webinar: Seeing through the Financial Fog
-
26 June 2017 at 00:00
Benchmark on recommended Digital Analytics Agencies
-
22 June 2017 at 15:55
The Unstereotype Alliance holds inaugural meeting
-
22 June 2017 at 00:00
Webinar: Turning uncertainty to advantage
-
20 June 2017 at 14:04
Launch of Unstereotype Alliance set to eradicate outdated stereotypes in advertising
-
14 June 2017 at 00:00
Benchmark on Suppliers of research-based copy-testing of digital ads
-
13 June 2017 at 00:00
Recommended law firms with media contract drafting experience
-
8 June 2017 at 07:00
WFA elevates Deutsche Telekom’s Louw to Media Forum leadership role
-
7 June 2017 at 00:00
Survey results: Paying for 3rd party verification
-
7 June 2017 at 00:00
Survey on Social Media & Social Content Management 2017
-
7 June 2017 at 00:00
Sourcing Forum Meeting Overview Amsterdam June 2017
-
2 June 2017 at 11:04
Change media management
-
2 June 2017 at 10:03
WFA recruits Julia Kraft as marketing services manager
-
1 June 2017 at 00:00
Survey on Online Advertising Effectiveness
-
1 June 2017 at 00:00
Survey on Media Governance and Guardianship
-
31 May 2017 at 14:34
Winners of the WFA President’s Awards 2017
-
29 May 2017 at 11:11
Highlights from the National Associations Council in Toronto
-
29 May 2017 at 11:05
Canadians celebrate 100th anniversary
-
29 May 2017 at 11:00
Chilean association welcomes new president
-
29 May 2017 at 10:58
Swiss advertisers address the “always on” consumer
-
29 May 2017 at 10:55
Finnish association appoints new board
-
29 May 2017 at 10:52
Pakistan explores potential of Big Data and AI
-
29 May 2017 at 10:50
Belgian advertisers tackle global ad trends
-
29 May 2017 at 10:45
Industry celebrates creativity in Slovenia
-
29 May 2017 at 10:40
Nigeria holds industry dialogue
-
24 May 2017 at 00:00
Benchmark on Integrated Production
-
24 May 2017 at 00:00
Benchmark on recommended influencer agencies
-
18 May 2017 at 00:00
Webinar: Cross Device Measurement
-
10 May 2017 at 00:00
Media Forum Meeting Overview Rome May 2017
-
10 May 2017 at 00:00
Benchmark on Scatter vs Upfront: US TV Market
-
28 April 2017 at 11:59
WFA Global Marketer Week 2018 to take place in Tokyo
-
27 April 2017 at 14:00
Global marketers committed to increase online ad spend
-
26 April 2017 at 14:19
State of the Union at Global Marketer Week 2017
-
26 April 2017 at 13:44
WFA announces changes to global leadership team
-
26 April 2017 at 00:00
Media Transformation Meeting Overview Toronto April 2017
-
19 April 2017 at 17:21
Clients make progress on integration but agencies point up familiar failings
-
14 April 2017 at 13:17
Mars, Unilever and Lego leading public affairs session at Global Marketer Week
-
12 April 2017 at 00:00
A marketer's guide to ePrivacy (2017)
-
11 April 2017 at 18:26
How does your agency rate your brief?
-
11 April 2017 at 00:00
Recommendations to master data & tech (2017)
-
7 April 2017 at 00:00
Overcoming people & capability challenges
-
7 April 2017 at 00:00
Best practice: global media transparency & contracts (2017)
-
7 April 2017 at 00:00
Brand safety: steps to consider (2017)
-
6 April 2017 at 00:00
Media Forum Meeting Overview NY April 2017
-
30 March 2017 at 00:00
CDO FORUM Meeting Overview London March 2017
-
27 March 2017 at 00:00
Zimbabwe debunks ad industry myths
-
27 March 2017 at 00:00
British advertisers tackle media challenges
-
27 March 2017 at 00:00
Spain creates industry committee for better advertising practices online
-
27 March 2017 at 00:00
Swedish advertisers name new marketing lead
-
27 March 2017 at 00:00
German association welcomes first digital lead
-
27 March 2017 at 00:00
Uruguayan advertisers elect new board
-
27 March 2017 at 00:00
Japanese association appoints new board
-
27 March 2017 at 00:00
Brazilian association CEO in Marketing Hall of Fame
-
24 March 2017 at 00:00
Better Ads Standards (2017)
-
24 March 2017 at 00:00
A survey on Social Listening - Tools, Techniques, Metrics & Challenges
-
24 March 2017 at 00:00
Programmatic management fee benchmarking
-
22 March 2017 at 00:00
WFA statement on Coalition for Better Ads standards
-
22 March 2017 at 00:00
Coalition for Better Ads releases initial Better Ads standards in North America and Europe
-
22 March 2017 at 00:00
WFA statement on Coalition for Better Ads standards by CEO Stephan Loerke
-
21 March 2017 at 00:00
IMC FORUM Meeting Overview London March 2017
-
21 March 2017 at 00:00
Webinar: Programmatic 2.0 – how are clients improving control & transparency in the programmatic space?
-
13 March 2017 at 09:44
Trying to fix the online ad experience
-
13 March 2017 at 00:00
EU Pledge announces enhancements
-
9 March 2017 at 00:00
WFA recruits two new staff members
-
8 March 2017 at 16:38
9 rules on how to approach marketing innovation
-
7 March 2017 at 16:23
4 key trends from Mobile World Congress 2017
-
1 March 2017 at 00:00
WFA FORUM Meeting Overview Dubai March 2017
-
27 February 2017 at 00:00
Benchmark on recommended etail content agencies
-
20 February 2017 at 00:00
Norway celebrates marketing effectiveness
-
20 February 2017 at 00:00
Spain invests more in digital marketing
-
20 February 2017 at 00:00
Philippine association welcomes new president and board
-
20 February 2017 at 00:00
New Zealand advertisers forecast year ahead for marketing
-
20 February 2017 at 00:00
A leap forward on media transparency in the UK
-
20 February 2017 at 00:00
Ireland identifies economic value of marketing
-
20 February 2017 at 00:00
Call for submissions: WFA President's Awards 2017
-
19 February 2017 at 00:00
Peruvian ad industry optimistic for 2017
-
17 February 2017 at 00:00
DGX Meeting Overview (February 2017)
-
15 February 2017 at 00:00
Survey on Briefing for integrated communications (2017)
-
9 February 2017 at 00:00
WFA reacts to recent stories on ad misplacement
-
8 February 2017 at 00:00
Media Forum Meeting Overview London February 2017
-
3 February 2017 at 00:00
Webinar: Accelerating your startup programme
-
1 February 2017 at 00:00
Marketing Procurement Maturity Assessment 2017
-
31 January 2017 at 00:00
Considerations on the road to digital transformation (2017)
-
31 January 2017 at 00:00
‘SPARCS’ – a framework to plan for your digital transformation
-
31 January 2017 at 00:00
Five step process to Data Driven Marketing (2017)
-
31 January 2017 at 00:00
10 steps to close the gap between digital consumers and businesses
-
31 January 2017 at 00:00
5 ways to make newsrooms & content more effective
-
30 January 2017 at 00:00
Agency Trading Desks still dominate programmatic but advertisers are demanding a new, more transparent relationship
-
30 January 2017 at 00:00
Agency Trading Desks still dominate programmatic but advertisers are demanding a new, more transparent relationship
-
27 January 2017 at 00:00
Webinar: The integrated agency of the future
-
26 January 2017 at 00:00
Benchmark on Digital & Social Agency Recommendations in the UK
-
24 January 2017 at 12:31
WFA President predicts the year ahead for marketing
-
20 January 2017 at 00:00
Germany: Focus on the 'hybrid consumer'
-
20 January 2017 at 00:00
In the spotlight: Rodrigo Cordón and AAG Guatemala
-
20 January 2017 at 00:00
Spain sees increase in advertising investment
-
20 January 2017 at 00:00
Canadians forecast 2017 marketing trends
-
20 January 2017 at 00:00
British association welcomes new Director-General
-
20 January 2017 at 00:00
Belgium names advertiser of the year
-
20 January 2017 at 00:00
Norway ranks most effective advertisers
-
20 January 2017 at 00:00
Brazil: 2017 will be the year for marketing to transform
-
16 January 2017 at 00:00
Advertising delivers powerful economic benefits across the EU
-
13 January 2017 at 00:00
TRUSTe / EDAA research shows digital advertising self-regulatory programme continues to improve consumer attitudes towards interest-based advertising
-
12 January 2017 at 00:00
Survey results on Programmatic & trading desks
-
1 January 2017 at 17:54
Digital Governance Exchange: 2016 Year in Review
-
1 January 2017 at 17:52
Alcohol Marketing: 2016 Year in Review
-
1 January 2017 at 17:50
Policy Action Group: 2016 Year in Review
-
1 January 2017 at 17:48
Responsible Advertising and Children Programme: 2016 Year in Review
-
1 January 2017 at 17:46
Insight Forum: 2016 Year in Review
-
1 January 2017 at 17:45
Sourcing Forum: 2016 Year in Review
-
1 January 2017 at 17:43
CDO Forum: 2016 Year in Review
-
1 January 2017 at 17:41
Media Forum: 2016 Year in Review
-
1 January 2017 at 17:40
IMC Forum: 2016 Year in Review
-
1 January 2017 at 17:38
CMO Forum: 2016 Year in Review
-
1 January 2017 at 17:30
WFA CEO: 2016 in review
-
1 January 2017 at 00:00
Survey results on Agency evaluation
-
1 January 2017 at 00:00
The Value of Advertising (2017)
-
22 December 2016 at 15:07
5 marketing predictions for 2017
-
22 December 2016 at 14:47
5 public affairs predictions for 2017
-
22 December 2016 at 14:36
Bridging the data protection gap
-
22 December 2016 at 12:31
Outlook 2017: crunching the numbers in media
-
22 December 2016 at 12:06
Three of 2016's most contagious ideas
-
19 December 2016 at 00:00
Greek advertisers warn against era of digital Darwinism
-
19 December 2016 at 00:00
New beginnings: UAE association relaunched
-
19 December 2016 at 00:00
Zimbabwe tackles marketing to the new generation consumer
-
19 December 2016 at 00:00
Uruguay honours advertising's most talented
-
19 December 2016 at 00:00
A golden night for advertising in Paraguay
-
19 December 2016 at 00:00
Moroccan advertisers hold largest digital gathering in Africa
-
19 December 2016 at 00:00
Australian association welcomes new Board
-
19 December 2016 at 00:00
Kenyan advertisers reward the best in marketing
-
19 December 2016 at 00:00
Japanese association launches digital media committee
-
12 December 2016 at 00:00
Benchmark on testing big ideas
-
12 December 2016 at 00:00
Benchmark on trade mark clearance for design and logo agencies
-
9 December 2016 at 11:10
Ten things a CDO can do to keep digital transformation on track
-
8 December 2016 at 13:59
The odd couple
-
8 December 2016 at 00:00
WFA announces first speakers for Global Marketer Week
-
8 December 2016 at 00:00
WFA announces first speakers for Global Marketer Week
-
7 December 2016 at 00:00
SOURCING FORUM Meeting Overview NY December 2016
-
2 December 2016 at 00:00
Global brands consolidate ad server rosters
-
2 December 2016 at 00:00
Global brands consolidate ad server rosters
-
1 December 2016 at 00:00
CDO FORUM Meeting Overview Hong Kong (November) & Singapore (December) 2016
-
30 November 2016 at 18:49
Why advertisers are embarking on a process of 'media transformation'
-
25 November 2016 at 00:00
CDO FORUM Meeting Overview Amsterdam November 2016
-
24 November 2016 at 00:00
SOURCING FORUM Meeting Overview Paris November 2016
-
23 November 2016 at 00:00
Media cost inflation & deflation forecasts 2017
-
22 November 2016 at 00:00
IMC FORUM Meeting Overview London November 2016
-
21 November 2016 at 00:00
Brand building in the age of social media
-
20 November 2016 at 00:00
Time to give up on Bullxxxx proxy metrics?
-
18 November 2016 at 00:00
US multicultural marketing alliance formed
-
18 November 2016 at 00:00
Denmark rewards 'true' advertising
-
18 November 2016 at 00:00
Zimbabwe association welcomes new president
-
18 November 2016 at 00:00
Australian association releases media transparency guidelines
-
17 November 2016 at 00:00
Nigerians award marketing excellence
-
17 November 2016 at 00:00
Slovenia's new Golden Drum seeks to inspire
-
17 November 2016 at 00:00
All eyes on programmatic in Norway
-
17 November 2016 at 00:00
MEDIA FORUM Meeting Overview NY Madrid 2016
-
17 November 2016 at 00:00
Spanish advertisers celebrate advertising effectiveness
-
17 November 2016 at 00:00
Chile honours significant contributions to marketing
-
17 November 2016 at 00:00
Venezuelan awards judged by neuromarketing
-
10 November 2016 at 00:00
INSIGHT FORUM Meeting Overview London November 2016
-
8 November 2016 at 00:00
Webinar: AVMSD revision
-
3 November 2016 at 14:56
4 take-aways on working with start-ups, 6 lessons for big ideas
-
2 November 2016 at 11:12
5 takeouts from China’s Cannes festival and ad standards seminar
-
31 October 2016 at 10:23
5 takeaways from WFA's CMO Luncheon
-
31 October 2016 at 00:00
International Council on Ad Self-Regulation launched
-
31 October 2016 at 00:00
WFA recruits digital governance lead
-
27 October 2016 at 10:11
Five ways Insights can get closer to marketing
-
27 October 2016 at 00:00
MEDIA FORUM Meeting Overview NY October 2016
-
24 October 2016 at 00:00
Benchmark on the use of crowd-sourcing
-
20 October 2016 at 00:00
French association turns 100
-
20 October 2016 at 00:00
Malaysia and Pakistan join forces to drive single TV rating currency
-
20 October 2016 at 00:00
LATAM advertisers get inspired in Cartagena
-
20 October 2016 at 00:00
German advertisers seek transparency in online advertising
-
20 October 2016 at 00:00
Finland celebrates Advertising Day
-
20 October 2016 at 00:00
Swedish advertisers explore children's views on advertising
-
20 October 2016 at 00:00
A great day for advertising in Norway
-
20 October 2016 at 00:00
In the spotlight: Ximena Camacho and ANDA Bolivia
-
20 October 2016 at 00:00
South African association appoints new CEO
-
18 October 2016 at 00:00
Survey on regional marketing structures
-
10 October 2016 at 00:00
RAC - Meeting presentation - September 21, 2016
-
10 October 2016 at 00:00
Survey on Global Ad Server Management
-
7 October 2016 at 00:00
Survey on Working with adtech and martech startups
-
4 October 2016 at 17:04
The changing role of the CMO
-
4 October 2016 at 10:44
“Gotta catch ‘em all!” 5 digital trends at dmexco 2016
-
4 October 2016 at 00:00
Benchmark on setting up knowledge/insights sharing platforms
-
4 October 2016 at 00:00
Barclays' Elinor Bateman to lead WFA's new Insight forum
-
3 October 2016 at 00:00
Barclays' Elinor Bateman to lead WFA's new Insight forum
-
30 September 2016 at 11:49
Data, data everywhere…delivering a transformation in data management
-
29 September 2016 at 00:00
SOURCING FORUM Meeting Overview Singapore September 2016
-
28 September 2016 at 00:00
Benchmark on Media auditor RFP
-
28 September 2016 at 00:00
INSIGHT FORUM Meeting Overview Singapore September 2016
-
20 September 2016 at 00:00
Brazil debates on branding in the age of innovation
-
20 September 2016 at 00:00
Moroccan association to launch environmental initiative ahead of COP22
-
20 September 2016 at 00:00
PAG - Meeting presentation - September 20, 2016
-
20 September 2016 at 00:00
Chile honours commitments to responsible marketing
-
20 September 2016 at 00:00
Malaysian advertisers tackle ad fraud
-
20 September 2016 at 00:00
Venezuelan association elects new president and Board
-
20 September 2016 at 00:00
Indian advertisers appoint new chairman
-
20 September 2016 at 00:00
Philippine association names new Executive Director
-
15 September 2016 at 00:00
Industry launches Coalition for Better Ads
-
13 September 2016 at 00:00
CDO FORUM Meeting Overview Cologne September 2016
-
5 September 2016 at 00:00
Webinar: What is the future of insights?
-
2 September 2016 at 17:00
7 steps to successful agency assessment & performance management
-
2 September 2016 at 15:44
8 observations on conducting a social media audit in China
-
2 September 2016 at 10:46
APEC continues focus on ad standards
-
29 August 2016 at 17:50
Raising your game: driving effectiveness with online video
-
29 August 2016 at 00:00
WFA supports inaugural Effectiveness Week
-
29 August 2016 at 00:00
WFA welcomes two new members to the team
-
25 August 2016 at 00:00
Benchmark on recommended Customer Data Strategy Consultants
-
23 August 2016 at 00:00
Benchmark on recommended Creative agencies in Middle East
-
17 August 2016 at 00:00
Webinar: How to Raise your Game and Win in Programmatic
-
16 August 2016 at 00:00
German advertisers welcome new Board
-
16 August 2016 at 00:00
Paraguay awards country's best brands
-
16 August 2016 at 00:00
Zimbabwe unveils top 200 brands
-
16 August 2016 at 00:00
Finnish association holds event on value of advertising
-
16 August 2016 at 00:00
Turkish advertisers sign commitment to responsible news practices
-
16 August 2016 at 00:00
American advertisers take on digital and social media
-
16 August 2016 at 00:00
Italy launches platform for digital marketing best practice
-
16 August 2016 at 00:00
Pakistan association releases creative brief toolkit
-
5 August 2016 at 00:00
Survey on measuring market share
-
1 August 2016 at 00:00
Content marketing survey results
-
29 July 2016 at 12:31
5 Ways Brands can improve Media Agency Capabilities
-
29 July 2016 at 00:00
Webinar on ANA/K2 transparency investigation: findings and recommendations
-
27 July 2016 at 11:19
WFA President & RBS CMO: 'Advertisers should remember they need agencies'
-
27 July 2016 at 00:00
Benchmark on recommended eCommerce partners in Europe
-
22 July 2016 at 00:00
Webinar: Generating actionable insights from online communities
-
20 July 2016 at 00:00
Benchmark on recommended creative agencies and consultancies
-
19 July 2016 at 00:00
Benchmark on Fashion/beauty agencies in Australia
-
18 July 2016 at 00:00
Italy: Advertising and theatre meet at UPA Assembly
-
18 July 2016 at 00:00
Norwegian advertisers take on programmatic
-
18 July 2016 at 00:00
Benchmark on the use of supply chain financing
-
18 July 2016 at 00:00
Brazil reignites marketing at ENA 2016
-
18 July 2016 at 00:00
Media Smart UK releases Body Image and Advertising resources
-
18 July 2016 at 00:00
Australia: AANA Marketing Dividends returns
-
18 July 2016 at 00:00
UK: Facebook is the news industry's mutual challenge, says Guardian editor
-
18 July 2016 at 00:00
MasterCard's Sam Ahmed to chair WFA CMO FORUM in Asia
-
18 July 2016 at 00:00
MasterCard's Sam Ahmed to chair WFA CMOFORUM in Asia
-
18 July 2016 at 00:00
Belgium rewards marketing ideas that work
-
13 July 2016 at 00:00
Survey on China agency rosters
-
13 July 2016 at 00:00
Survey on Managing PR suppliers
-
7 July 2016 at 00:00
MEDIA FORUM Meeting Overview Shanghai July 2016
-
5 July 2016 at 12:08
WFA’s CMOFORUM @ Cannes Lions. Storydoing over storytelling.
-
5 July 2016 at 00:00
Webinar: Sourcing ad production
-
1 July 2016 at 12:19
Cannes Lions 2016 │ VR killed the radio star?
-
1 July 2016 at 00:00
Benchmark on recommended consultancies for brand architecture development
-
30 June 2016 at 15:01
4 sourcing takeaways from ProcureCon Marketing 2016
-
29 June 2016 at 00:00
Benchmark on Recommended Agencies for Social Media Audit in China
-
24 June 2016 at 00:00
MEDIA FORUM Meeting Overview Rome, Festival of Media May 2016
-
23 June 2016 at 00:00
CMO FORUM Meeting Overview Cannes June 2016
-
23 June 2016 at 00:00
Report on global media transformation
-
23 June 2016 at 00:00
Customer disengagement
-
21 June 2016 at 00:00
WFA discusses value of advertising, ad standards with Chinese Vice Minister
-
20 June 2016 at 00:00
Webinar: Ad fraud guidance for media investors
-
20 June 2016 at 00:00
Webinar: The journey towards customer-centricity
-
16 June 2016 at 00:00
Benchmark on brand tracking in China
-
14 June 2016 at 00:00
Australian advertisers deconstruct marketing
-
14 June 2016 at 00:00
Nigerian association holds first marketing conference
-
14 June 2016 at 00:00
British advertisers launch new client-agency contract
-
14 June 2016 at 00:00
ANA questions agency transparency practices
-
14 June 2016 at 00:00
Paraguay celebrates 50th issue of marketing magazine
-
14 June 2016 at 00:00
Swiss association launches code of conduct for media auditors
-
14 June 2016 at 00:00
Swedish advertisers showcase media expert teams
-
14 June 2016 at 00:00
French association welcomes new Communications Director
-
14 June 2016 at 00:00
Colombia ranks most effective advertisers of 2016
-
14 June 2016 at 00:00
The Philippines award marketing excellence
-
13 June 2016 at 00:00
Benchmark on Innovative brand tracking suppliers
-
8 June 2016 at 00:00
Study results on Verification partners & viewability
-
7 June 2016 at 00:00
WFA comments on ANA research on media transparency
-
7 June 2016 at 00:00
WFA comments on ANA research on media transparency
-
6 June 2016 at 00:00
WFA issues first advice for combatting ad fraud
-
6 June 2016 at 00:00
WFA issues first advice for combatting ad fraud
-
6 June 2016 at 00:00
Benchmark on Average video view figures
-
3 June 2016 at 00:00
Compendium of ad fraud knowledge for media investors
-
2 June 2016 at 13:35
15 tweets from Singapore CMOFORUM
-
2 June 2016 at 00:00
How to build successful online brand communities to deliver growth
-
1 June 2016 at 13:08
Key learnings for marketing effectiveness and online video
-
1 June 2016 at 10:17
4 Client Insights from the Festival of Media
-
1 June 2016 at 09:51
3 Take-outs from Singapore Programmatic Workshop
-
1 June 2016 at 00:00
Brands get the message "loud and clear" from latest PageFair report on ad blocking
-
1 June 2016 at 00:00
Webinar: Driving digital transformation through social newsrooms
-
1 June 2016 at 00:00
Brands get the message "loud and clear" from latest PageFair report on ad blocking
-
1 June 2016 at 00:00
WHO DG calls for food marketing restrictions
-
31 May 2016 at 00:00
Search marketing trends: boom in social and mobile, greater centralisation, better use of insights
-
31 May 2016 at 00:00
Unlocking brand value with social communities
-
30 May 2016 at 15:44
A brief post on briefs: 5 takeaways from our latest IMCFORUM in Miami
-
25 May 2016 at 00:00
Brands broadly welcome new proposal to regulate EU audio-visual
-
20 May 2016 at 00:00
A Brief Chat on Briefs
-
19 May 2016 at 00:00
Survey results on Managing ad testing
-
17 May 2016 at 00:00
Belgian association recruits new Event and Partnership Manager
-
17 May 2016 at 00:00
Zimbabwe introduces prestigious category for top marketers
-
17 May 2016 at 00:00
Slovak association appoints new Chairman
-
17 May 2016 at 00:00
Argentinian advertisers welcome new Executive Committee
-
17 May 2016 at 00:00
Spanish advertisers announce new Board and Executive Committee
-
17 May 2016 at 00:00
Pakistan rewards marketing excellence
-
17 May 2016 at 00:00
Peru celebrates great brand marketing
-
17 May 2016 at 00:00
Australians launch new code for wagering marketing
-
17 May 2016 at 00:00
Malaysian association appoints new Council
-
11 May 2016 at 00:00
Survey on Managing global agency rosters
-
10 May 2016 at 00:00
Implementation Guide for Marketing Communications to Children Commitment
-
10 May 2016 at 00:00
Benchmark - Approaches to econometric modelling
-
3 May 2016 at 00:00
Benchmark on Recommended digital content agencies in Europe
-
29 April 2016 at 00:00
WFA members continue to deliver high compliance on commitments
-
29 April 2016 at 00:00
WFA welcomes two new staff members
-
27 April 2016 at 00:00
Benchmark an Introduction to sourcing Consumer Insights
-
27 April 2016 at 00:00
Benchmark an Introduction to sourcing Ad Production
-
25 April 2016 at 00:00
Survey results on calculating programmatic savings
-
24 April 2016 at 00:00
IMC FORUM Meeting Overview London April 2016
-
20 April 2016 at 00:00
Survey into global media pitching and use of consultants
-
19 April 2016 at 00:00
Survey results on Managing insight supplier communities
-
15 April 2016 at 00:00
Dutch association names new Membership and Communications Manager
-
15 April 2016 at 00:00
Slovenia celebrates creativity in advertising
-
15 April 2016 at 00:00
Uruguayan association reviews 2015 progress
-
15 April 2016 at 00:00
Swiss association announces new board
-
15 April 2016 at 00:00
Finnish association approves new Board
-
15 April 2016 at 00:00
Paraguayan advertisers elect new Executive Committee
-
15 April 2016 at 00:00
UK appoints new Director of Media and Advertising
-
15 April 2016 at 00:00
Brazilian advertisers welcome first-ever female president
-
14 April 2016 at 00:00
Benchmark on Customer journey and innovation suppliers
-
14 April 2016 at 00:00
Benchmark on innnovation partner and business disruptor suppliers
-
4 April 2016 at 00:00
Benchmark on the digital video vendors used by members
-
25 March 2016 at 00:00
Nigerian and Finnish associations join WFA Executive Committee
-
25 March 2016 at 00:00
WFA National Associations Council gathers in KL
-
25 March 2016 at 00:00
Turkish association welcomes new Board
-
25 March 2016 at 00:00
Belgium: Exceptional turnout at UBA Trends Day
-
25 March 2016 at 00:00
Slovenian advertisers appoint new Executive Director
-
25 March 2016 at 00:00
Japanese association names new President and Senior Executive Director
-
25 March 2016 at 00:00
Sweden and Finland share their digital transformation strategies
-
25 March 2016 at 00:00
Belgium, Brazil and Zimbabwe share their national association strategies
-
18 March 2016 at 00:00
WFA Global Marketer Week to be held in Toronto in 2017
-
18 March 2016 at 00:00
WFA Global Marketer Week to be held in Toronto in 2017
-
17 March 2016 at 00:00
WFA President warns brands not to lose sight of the basics
-
17 March 2016 at 00:00
WFA President warns brands not to lose sight of the basics
-
17 March 2016 at 00:00
Global marketers seek a new model for insights
-
16 March 2016 at 00:00
Global marketers seek a new model for insights
-
16 March 2016 at 00:00
WFA announces changes to global leadership team
-
15 March 2016 at 00:00
Survey results on Global Search Marketing
-
15 March 2016 at 00:00
WFA announces changes to global leadership team
-
11 March 2016 at 00:00
Benchmark on the use of DMPs by insights teams to generate consumer insights
-
11 March 2016 at 00:00
Survey results on global social media marketing: 2016
-
10 March 2016 at 00:00
ASEAN marketers seek enhanced digital capabilities
-
10 March 2016 at 00:00
ASEAN marketers seek enhanced digital capabilities
-
7 March 2016 at 00:00
Survey results on Media Agency Remuneration 2016
-
7 March 2016 at 00:00
The future of insights project
-
3 March 2016 at 00:00
CDO FORUM Meeting Overview London March 2016
-
1 March 2016 at 14:45
WFA breaks down walls between Insights and Media
-
1 March 2016 at 00:00
Survey results on Marketing in ASEAN
-
1 March 2016 at 00:00
WFA holds first meeting in Dubai
-
1 March 2016 at 00:00
Global Marketer Week: Public Affairs session to feature speakers from Google and UNICEF
-
1 March 2016 at 00:00
Benchmark on Use of e-auctions & e-sourcing for marketing suppliers
-
29 February 2016 at 15:14
iHuman
-
29 February 2016 at 00:00
20 WFA marketers on Campaign Asia's media A-list
-
28 February 2016 at 00:00
Survey Results on Sourcing ad production
-
24 February 2016 at 00:00
Survey results on Best practice in media agency contract management
-
24 February 2016 at 00:00
SOURCING FORUM Meeting Overview Paris February 2016
-
22 February 2016 at 00:00
Benchmark on digital marketing training methods
-
18 February 2016 at 00:00
IMC FORUM Meeting Overview Dubai February 2016
-
17 February 2016 at 00:00
Belgian association awarded for marketing excellence
-
17 February 2016 at 00:00
Philippines association names new President and Board
-
17 February 2016 at 00:00
Portuguese conference takes on the new 3P's of marketing
-
17 February 2016 at 00:00
We Are Social reports on the state of digital in 2016
-
17 February 2016 at 00:00
Spanish association releases study on consumer perception
-
17 February 2016 at 00:00
Norway rewards marketing genius
-
17 February 2016 at 00:00
British advertisers review 2015 and look forward to 2016
-
17 February 2016 at 00:00
Italian advertisers invest in culture
-
16 February 2016 at 00:00
MEDIA FORUM Meeting Overview Delhi February 2016
-
15 February 2016 at 00:00
Growth Drivers study report
-
15 February 2016 at 00:00
Organising around the Customer Experience
-
15 February 2016 at 00:00
What it takes to be a true Marketing Leader
-
4 February 2016 at 00:00
MEDIA FORUM Meeting Overview London February 2016
-
2 February 2016 at 12:44
Lack of scrutiny has given ad fraud criminals a head start
-
29 January 2016 at 00:00
Food and beverage industry reports progress on commitments
-
28 January 2016 at 00:00
WFA announces speakers for Global Marketer Week
-
28 January 2016 at 00:00
WFA announces speakers for Global Marketer Week
-
20 January 2016 at 00:00
CDO FORUM Meeting Overview Hong Kong January 2016
-
15 January 2016 at 00:00
Canadian advertisers forecast 2016 marketing trends
-
15 January 2016 at 00:00
China association's Responsible Marketing Committee in full force
-
15 January 2016 at 00:00
Moroccan advertisers hold African Digital Summit
-
15 January 2016 at 00:00
Slovenia association names new Board president
-
15 January 2016 at 00:00
U.S. food marketers score high in uniform nutrition criteria compliance
-
15 January 2016 at 00:00
American advertisers' Marketing Word of 2015
-
13 January 2016 at 00:00
Benchmark on Decentralised Media Agency Recommendations
-
1 January 2016 at 17:20
Digital Governance Exchange: 2015 Year in Review
-
1 January 2016 at 17:15
Alcohol Marketing: 2015 Year in Review
-
1 January 2016 at 11:38
CMO FORUM: 2015 Year in Review
-
1 January 2016 at 11:36
IMC FORUM: 2015 Year in Review
-
1 January 2016 at 11:35
MEDIA FORUM: 2015 Year in Review
-
1 January 2016 at 11:34
CDO FORUM: 2015 Year in Review
-
1 January 2016 at 11:32
SOURCING FORUM: 2015 Year in Review
-
1 January 2016 at 11:31
Responsible Advertising and Children Programme: 2015 Year in Review
-
1 January 2016 at 11:29
INSIGHT FORUM: 2015 Year in Review
-
1 January 2016 at 08:42
Policy Action Group: 2015 Year in Review
-
1 January 2016 at 00:00
Survey results on Sponsorship investment 2015
-
1 January 2016 at 00:00
Digital Governance Exchange: Priorities for 2016
-
22 December 2015 at 16:43
WFA’s 10 predictions for 2016
-
21 December 2015 at 00:00
Benchmark on Creative Agencies and the Multichannel Challenge
-
18 December 2015 at 16:50
WFA CEO: 2015 in review
-
16 December 2015 at 00:00
German advertisers put digital in focus
-
16 December 2015 at 00:00
Belgian advertisers measure impact of advertising on the economy
-
16 December 2015 at 00:00
British advertisers address ad blocking
-
16 December 2015 at 00:00
Pakistan association elects new Executive Council
-
16 December 2015 at 00:00
Kenyan association celebrates golden jubilee
-
16 December 2015 at 00:00
Four marketing wishes on New Zealand advertisers' list
-
16 December 2015 at 00:00
Nigerian marketing excellence on centre stage
-
16 December 2015 at 00:00
Many firsts for Malaysia Effie Awards
-
8 December 2015 at 10:46
Don’t scrap marketing procurement, embed it
-
8 December 2015 at 00:00
Project Reconnect 'People Inc.' speaker line-up revealed
-
3 December 2015 at 18:00
Media transparency: picking a way through the storm
-
3 December 2015 at 00:00
MEDIA FORUM Meeting Overview London December 2015
-
1 December 2015 at 00:00
Survey on Media Procurement Excellence
-
30 November 2015 at 00:00
Survey results on Global Partnerships
-
27 November 2015 at 00:00
An Advertiser’s View on Ad Blocking
-
27 November 2015 at 00:00
International media auditing evolves to adapt to the digital era in a global shift
-
17 November 2015 at 00:00
Benchmark on Recommended agency fee negotiators in Asia
-
13 November 2015 at 00:00
Slovenia marches to the beat of the Golden Drum
-
13 November 2015 at 00:00
Spain: 50th anniversary celebrations continue with awards night
-
13 November 2015 at 00:00
Australian association elects new chair
-
13 November 2015 at 00:00
Belgian advertisers appoint shopper marketing expert
-
13 November 2015 at 00:00
French appoint new board and steering committee members
-
13 November 2015 at 00:00
Dutch association welcomes new board members
-
13 November 2015 at 00:00
American advertisers announce new board line-up
-
13 November 2015 at 00:00
Venezuela celebrates advertising excellence
-
12 November 2015 at 00:00
Building Social Communities
-
1 November 2015 at 00:00
Survey on Global Ad Fraud
-
1 November 2015 at 00:00
Media cost inflation & deflation forecasts 2016
-
30 October 2015 at 00:00
Benchmark on Media rebates & agency remuneration China
-
29 October 2015 at 00:00
CDO FORUM Meeting Overview Amsterdam October 2015
-
28 October 2015 at 00:00
Benchmark on Recommended search agencies in LATAM
-
23 October 2015 at 11:48
This is not your parents’ TV
-
22 October 2015 at 00:00
MEDIA FORUM Meeting Overview NY October 2015
-
22 October 2015 at 00:00
Data moving to the centre of global marketing strategies
-
22 October 2015 at 00:00
Data moving to the centre of global marketing strategies
-
22 October 2015 at 00:00
SOURCING FORUM Meeting Overview Singapore October 2015
-
19 October 2015 at 00:00
Delivering Value to Consumers from data
-
15 October 2015 at 00:00
Argentina honors most effective TV ads
-
15 October 2015 at 00:00
Perspective from France: The true value of media agencies
-
15 October 2015 at 00:00
Cross-media advertising effectiveness platform takes off in Germany
-
15 October 2015 at 00:00
Brazilian association addresses Congress on advertising to children
-
15 October 2015 at 00:00
Advertisers call for review of New Zealand's advertising codes
-
15 October 2015 at 00:00
Dutch association appoints Membership and Communications Manager
-
15 October 2015 at 00:00
Sweden recruits digital advisory expert
-
15 October 2015 at 00:00
Spain appoints first-ever development director
-
15 October 2015 at 00:00
Re-elected chairman for Indian association
-
9 October 2015 at 00:00
Benchmark on Competitive Media Spend Monitoring
-
7 October 2015 at 00:00
IMC FORUM Meeting Overview London October 2015
-
2 October 2015 at 00:00
WFA puts view on sustainability to UN Global Compact
-
1 October 2015 at 00:00
Survey on digital agency management
-
29 September 2015 at 00:00
Chinese marketers expect mobile to become a strong offline business driver in 2015/16
-
29 September 2015 at 00:00
Four global brands join WFA
-
29 September 2015 at 00:00
Chinese marketers expect mobile to become a strong offline business driver in 2015/16
-
24 September 2015 at 00:00
SOURCING FORUM Meeting Overview Zug September 2015
-
22 September 2015 at 00:00
Benchmark on brand strategy providers
-
22 September 2015 at 00:00
IMC FORUM Meeting Overview Miami September 2015
-
21 September 2015 at 00:00
AirAsia joins WFA
-
21 September 2015 at 00:00
AirAsia joins World Federation of Advertisers
-
20 September 2015 at 00:00
Sweden: 'A' for the win
-
20 September 2015 at 00:00
Chile recognizes corporate commitments to sustainability
-
20 September 2015 at 00:00
British survey shows top CMO priorities
-
20 September 2015 at 00:00
Views from Finland: Challenges of an unknown tomorrow
-
20 September 2015 at 00:00
Nigeria appoints new executive committee
-
20 September 2015 at 00:00
Responsible Marketing Committee launched in China
-
18 September 2015 at 00:00
Benchmark on changes to online ad banner format (to HTML5) and the implications for advertisers
-
16 September 2015 at 00:00
Benchmark on Agency capability mapping
-
15 September 2015 at 00:00
Webinar on Reciprocity: The future of comms planning?
-
10 September 2015 at 00:00
Benchmark on the evolution of magazine readership and media buying
-
10 September 2015 at 00:00
CMO FORUM Meeting Overview APAC September 2015
-
7 September 2015 at 10:20
Keeping up in China
-
4 September 2015 at 16:40
Keeping a cool head amidst bulging waistlines
-
2 September 2015 at 00:00
WFA recruits new senior staff members
-
1 September 2015 at 00:00
Survey on data driven marketing (DDM)
-
1 September 2015 at 00:00
Ad Blocking - the great disruptor
-
1 September 2015 at 00:00
Marketing in LATAM survey results
-
1 September 2015 at 00:00
Survey on Mobile Marketing China: Online to Offline
-
28 August 2015 at 00:00
Benchmark on Recommended digital agencies in Philippines
-
26 August 2015 at 00:00
Benchmark on digital insight and innovation generation
-
24 August 2015 at 00:00
Benchmark on media agency on-boarding - key considerations and pitfalls
-
20 August 2015 at 00:00
Recommended global PR agencies
-
17 August 2015 at 00:00
US marketers acquire the Advertising Educational Foundation
-
17 August 2015 at 00:00
New Client/Agency contract agreement launched in the UK
-
17 August 2015 at 00:00
Peru scores with "Copa ANDA"
-
17 August 2015 at 00:00
First country-wide OOH audience measurement tool launched in Pakistan
-
17 August 2015 at 00:00
Profile from down under: Sunita Gloster
-
17 August 2015 at 00:00
Malaysia: Global Effie Effectiveness Index to be introduced
-
13 August 2015 at 00:00
Unilever's Porter to lead WFA's China MEDIAFORUM
-
13 August 2015 at 00:00
Unilever's Porter to lead WFA's China MEDIAFORUM
-
11 August 2015 at 00:00
Responsible practices in online behavioural advertising infographic
-
5 August 2015 at 00:00
Survey on digital attribution modelling
-
29 July 2015 at 00:00
Benchmark on recommended digital agencies in Japan
-
27 July 2015 at 00:00
Benchmark on App Developers in Asia
-
23 July 2015 at 17:29
Are we witnessing a new dawn for public affairs?
-
16 July 2015 at 00:00
Bob Reaume retires, Judy Davey joins Canadian association
-
15 July 2015 at 00:00
New team member at German association
-
15 July 2015 at 00:00
Benchmark on C-suite roles and responsibilities
-
15 July 2015 at 00:00
Argentina: Happy Advertiser's Day!
-
15 July 2015 at 00:00
Swedish advertisers welcome a new board of directors
-
15 July 2015 at 00:00
Finnish association appoints new chair
-
15 July 2015 at 00:00
Peru elects new Executive Board
-
15 July 2015 at 00:00
Benchmark on Recommended digital agencies in South Korea
-
14 July 2015 at 00:00
Webinar: Marketing Procurement Business Intelligence
-
1 July 2015 at 09:35
The path to digital transformation
-
1 July 2015 at 00:00
Data protection regulation position paper
-
1 July 2015 at 00:00
Training on new ad law held in Beijing
-
30 June 2015 at 00:00
Benchmark on Pitch fees in South Africa
-
29 June 2015 at 00:00
#12tweets from our CMO FORUM @Cannes_Lions
-
26 June 2015 at 00:00
Intel's Jamshed Wadia made chair of WFA APAC DIGITALFORUM
-
26 June 2015 at 00:00
Intel's Jamshed Wadia made chair of WFA APAC DIGITALFORUM
-
25 June 2015 at 00:00
Winners of the 2015 PANAta Marketing Effectiveness Awards
-
25 June 2015 at 00:00
Spain's Eficacia 2015: 163 entries, 47% up from 2014
-
25 June 2015 at 00:00
Colombian advertiser and agency of the year named
-
25 June 2015 at 00:00
Australians head to UK for Marketer Exchange
-
25 June 2015 at 00:00
Fraud & viewability take centre stage in Canada
-
25 June 2015 at 00:00
Life lessons from mentoring young entrepreneurs
-
25 June 2015 at 00:00
WFA holds LATAM regional meeting in Mexico City
-
24 June 2015 at 00:00
Webinar on Programmatic Media: Seeing Through the Financial Fog
-
24 June 2015 at 00:00
CMO FORUM Meeting Overview Cannes June 2015
-
19 June 2015 at 00:00
Reunión anual para Latinoamérica de la WFA
-
18 June 2015 at 00:00
DIGITAL FORUM Meeting Overview Paris June 2015
-
11 June 2015 at 00:00
SOURCING FORUM Meeting Overview Shanghai June 2015
-
10 June 2015 at 00:00
MEDIA FORUM Meeting Overview Shanghai June 2015
-
9 June 2015 at 00:00
Benchmark on recommended global content agencies
-
1 June 2015 at 12:31
China encourages more responsible advertising
-
1 June 2015 at 00:00
Benchmark on franchising models
-
1 June 2015 at 00:00
Survey on Global Marketing Category Management
-
1 June 2015 at 00:00
The future of category management
-
1 June 2015 at 00:00
Benchmark on managing usage rights
-
1 June 2015 at 00:00
Benchmark on media agency rate
-
1 June 2015 at 00:00
Marketing Sourcing KPIs
-
29 May 2015 at 18:03
Sustainable development is not just about saving the planet
-
29 May 2015 at 00:00
Andrew Knott of McDonald's to lead APAC WFA network
-
29 May 2015 at 00:00
Andrew Knott of McDonald's to lead APAC WFA network
-
20 May 2015 at 00:00
SOURCING FORUM Meeting Overview London May 2015
-
19 May 2015 at 00:00
Head of Kenyan association receives "Rising Star" award
-
19 May 2015 at 00:00
US shows how marketing "can make a world of difference"
-
19 May 2015 at 00:00
Venezuelan association appoints new president
-
19 May 2015 at 00:00
British advertisers elect new president
-
19 May 2015 at 00:00
Italian association introduces new cookie implementation toolkit
-
19 May 2015 at 00:00
PAS Awards 2015: winners and event highlights
-
13 May 2015 at 00:00
MEDIA FORUM Meeting Overview Rome May 2015
-
12 May 2015 at 00:00
Survey on digital resource engagement with brand marketing
-
11 May 2015 at 00:00
WFA shares session on global marketing procurement trends
-
6 May 2015 at 00:00
IMC FORUM Meeting Overview Singapore May 2015
-
4 May 2015 at 00:00
Benchmark on retargeting investment & approach
-
1 May 2015 at 00:00
Building a transparent digital single market infographic
-
30 April 2015 at 00:00
McDonald's Europe CMO: "Strive to be a better marketer, not an MD"
-
30 April 2015 at 00:00
MEDIA FORUM Meeting Overview Mumbai April 2015
-
30 April 2015 at 00:00
Return On Media Investments
-
30 April 2015 at 00:00
Integrated Agency Management
-
29 April 2015 at 00:00
Award-winning work starts with a creatively brave marketer
-
28 April 2015 at 00:00
Benchmark on Recommended Experiential Agencies in Mexico
-
23 April 2015 at 00:00
Creativity was king at Swiss annual meeting
-
23 April 2015 at 00:00
Pakistan advertisers nominate new Secretary General
-
23 April 2015 at 00:00
Italian online video library counts over 1,000 ads
-
23 April 2015 at 00:00
Advertising, the second most important service sub-sector in Spain
-
23 April 2015 at 00:00
IMC FORUM Meeting Overview London April 2015
-
21 April 2015 at 00:00
Webinar: Global Agency Remuneration & Performance Incentives in 2015
-
16 April 2015 at 00:00
Benchmark on media budget setting
-
2 April 2015 at 00:00
ANDA Bolivia joins WFA
-
1 April 2015 at 00:00
Survey on Digital Transformation
-
31 March 2015 at 00:00
Highlights from the annual WFA National Associations Council
-
31 March 2015 at 00:00
50th anniversary for Spanish association
-
31 March 2015 at 00:00
Changes at the helm of ANDA Venezuela
-
31 March 2015 at 00:00
WFA launches new Global Knowledge Base
-
31 March 2015 at 00:00
New national association representatives on WFA's Executive Committee
-
31 March 2015 at 00:00
Winners of the WFA's President's Award 2015
-
30 March 2015 at 00:00
An interview with David Wheldon, WFA's new President
-
30 March 2015 at 00:00
Marketing in Africa Interim regional survey results
-
25 March 2015 at 00:00
Survey on ROMI - Your approach & measurement
-
24 March 2015 at 00:00
Benchmark on supporting ecommerce with digital marketing
-
20 March 2015 at 00:00
WFA Global Marketer Week to be held in Kuala Lumpur in 2016
-
19 March 2015 at 00:00
WFA research identifies Seven Deadly Sins of bad marketing
-
18 March 2015 at 00:00
WFA reveals ground-breaking research into Africa's marketing challenges
-
17 March 2015 at 00:00
WFA appoints Barclays marketer, David Wheldon, as new president
-
17 March 2015 at 00:00
WFA appoints Barclays marketer, David Wheldon, as new president
-
15 March 2015 at 00:00
Survey on digital investment trends and digital agency management
-
14 March 2015 at 00:00
7 Deadly Sins of Marketing
-
13 March 2015 at 00:00
Survey on digital media auditing
-
10 March 2015 at 00:00
Survey on adserving management & payment
-
10 March 2015 at 00:00
Survey on digital recruitment agencies used by clients
-
9 March 2015 at 00:00
Benchmark on Global digital marketing organisation/configuration
-
3 March 2015 at 00:00
Benchmark on cost variation in rate cards
-
1 March 2015 at 00:00
State of the retargeting industry
-
1 March 2015 at 00:00
Survey Results: Transmedia and multiscreen marketing
-
26 February 2015 at 00:00
WFA sees corporate membership rise by over 10%
-
26 February 2015 at 00:00
Data Management Platforms (DMP) - the basics
-
26 February 2015 at 00:00
A history of cross media measurement
-
26 February 2015 at 00:00
MEDIA FORUM Meeting Overview London February 2015
-
24 February 2015 at 00:00
UK industry makes the case for advertising
-
24 February 2015 at 00:00
Philippines marketing magazine goes online
-
24 February 2015 at 00:00
Spanish advertisers call for a new approach to tracking online ad spend
-
24 February 2015 at 00:00
Indonesians release updated Code of Ethics
-
24 February 2015 at 00:00
New Zealand and Belgium appoint new chairs
-
24 February 2015 at 00:00
Australian association strengthens leadership team
-
24 February 2015 at 00:00
US Marketers increasing spend on native advertising
-
19 February 2015 at 08:30
EU kids see less and less food ads on TV
-
19 February 2015 at 00:00
DIGITAL FORUM Meeting Overview Paris February 2015
-
19 February 2015 at 00:00
Accelerating Digital Transformation
-
19 February 2015 at 00:00
The elements of digital transformation
-
19 February 2015 at 00:00
Benchmark on sensory and behavioural marketing
-
16 February 2015 at 00:00
Benchmark on splitting strategic media planning from buying
-
13 February 2015 at 00:00
Consumer video consumption is changing
-
12 February 2015 at 00:00
Benchmark on health and safety compliance and media agency contracts
-
12 February 2015 at 00:00
Webinar: Managing music rights more effectively
-
10 February 2015 at 00:00
Survey on media management in the US
-
5 February 2015 at 00:00
SOURCING FORUM Meeting Overview Paris February 2015
-
2 February 2015 at 16:45
Five priorities for media directors in 2015
-
29 January 2015 at 12:09
Outlook for 2015
-
21 January 2015 at 00:00
US NGO publishes M2K guidelines
-
20 January 2015 at 00:00
Italians offer graduates free marcomms training
-
20 January 2015 at 00:00
Moroccans hold Digital Summit
-
20 January 2015 at 00:00
Zimbabwean Association joins WFA
-
20 January 2015 at 00:00
Submit your nominations for a WFA President's Award 2015!
-
20 January 2015 at 00:00
Join the National Associations Council in Marrakech on March 20!
-
20 January 2015 at 00:00
Benchmark on working with digital asset management suppliers
-
19 January 2015 at 00:00
Interview with Swiss Association President
-
15 January 2015 at 00:00
Benchmark on creative and digital agency rates 2015
-
15 January 2015 at 00:00
Survey on brand tracking
-
10 January 2015 at 00:00
Most Responsive Companies 2014
-
8 January 2015 at 00:00
Guide on Global Agency Remuneration Trends and the use of performance metrics (2014)
-
11 December 2014 at 00:00
Benchmark on recommended experiential and event agencies
-
27 October 2014 at 00:00
Benchmark on recommended ad production suppliers
-
3 July 2014 at 00:00
Guide to Programmatic Media (2014)
-
12 February 2014 at 00:00
Survey on sourcing events
-
10 December 2013 at 00:00
Guidelines on client-agency relations and best practice in the pitch process (2013)
-
5 October 2013 at 00:00
Survey on evolution of payment terms
-
12 June 2013 at 00:00
Survey on sourcing PR
-
10 March 2010 at 00:00
Survey on sourcing print suppliers
-
9 January 2008 at 00:00
WFA Media Charter (2008)