overview weblogs
- 18 April 2024 at 12:00 WFA Media Forum March 2024: Forum Connect Amsterdam
- 15 April 2024 at 12:29 Marketing Capability Forum Meeting Overview (March 2024)
- 11 April 2024 at 16:47 Media price inflation falls marginally in WFA’s Outlook poll of predictions
- 10 April 2024 at 11:40 Measuring Marketing Capability Impact
- 9 April 2024 at 11:41 Benchmark: Recommended social media agencies in South-East Europe
- 8 April 2024 at 17:44 TPA Taskforce overview (April 2024)
- 8 April 2024 at 15:05 WFA Media Forum April 2024: AI and Retail Media
- 5 April 2024 at 09:15 Halo CMM Community Townhall Meeting
- 4 April 2024 at 04:00 APAC Spotlight: Creative briefing - using AI to stoke EI
- 3 April 2024 at 09:00 We’re ready for a return to Reach and Frequency
- 3 April 2024 at 08:00 AI, Measurement and Policy-Marketing collaboration up for debate at Global Marketer Week
- 2 April 2024 at 15:22 Benchmark: AI in the Insights practice
- 2 April 2024 at 12:00 WFA Better Marketing Pod Ep 31: On the evolution of creativity with Claire Beale and Sonoo Singh, Creative Salon
- 2 April 2024 at 12:00 GenAI and the marketing essentials that won’t change
- 2 April 2024 at 10:00 L’Oréal Chief Media Officer to take on Media Forum co-chair role
- 2 April 2024 at 09:00 Trust me when I tell you this about the state of creativity…
- 29 March 2024 at 15:24 In case you missed it… Powerful WFA content from Q1
- 28 March 2024 at 14:23 Insight Forum Connect meeting overview (March 2024)
- 28 March 2024 at 09:00 Marketing procurement seeks better, smarter metrics in 2024
- 27 March 2024 at 00:00 WFA names leadership team for new AI Community
- 25 March 2024 at 13:15 Benchmark: Content adaptation at scale using automation and GenAI
- 25 March 2024 at 12:19 Spotlight: Journey with GenAI: real-world applications and current progress
- 21 March 2024 at 10:28 DGX meeting overview (March 2024)
- 14 March 2024 at 13:27 A CMOs Wake Up Call - not Who but How
- 13 March 2024 at 14:01 WFA Benchmark: Environmental Claims findings report
- 6 March 2024 at 13:27 RAC Programme Meeting Overview (February 2024)
- 4 March 2024 at 12:30 Benchmark: Gen AI on marketing creative
- 1 March 2024 at 17:23 AANA response to consultation on HFSS marketing restrictions in Australia
- 1 March 2024 at 12:13 Benchmark: Recommended PR agencies
- 1 March 2024 at 11:43 Benchmark: recommended adaptation/translation agencies
- 29 February 2024 at 17:41 PAG Meeting Overview (February 2024)
- 29 February 2024 at 11:57 Benchmark: Recommended market research sources of data
- 27 February 2024 at 12:05 Benchmark: Recommended POSM production companies
- 27 February 2024 at 12:02 Benchmark: Recommended packaging design agencies
- 27 February 2024 at 10:00 L’Oréal CDMO takes top prize at Global Marketer of the Year
- 27 February 2024 at 00:00 Tackling the nitty gritty of Generative AI
- 26 February 2024 at 14:46 Brands are trailing on data transformation
- 26 February 2024 at 13:35 Benchmark: Internal brand communications and engagement
- 26 February 2024 at 00:00 2024 Global Marketer Conference to focus on becoming better brands
- 26 February 2024 at 00:00 CMO: The impossible job?
- 23 February 2024 at 11:50 Spotlight: Housekeeping: In-house agency trends and challenges
- 16 February 2024 at 10:13 Spotlight: ANA Programmatic Media Supply Chain Study
- 15 February 2024 at 17:18 Spotlight: Creative briefing - using AI to stoke EI
- 14 February 2024 at 12:00 Spotlight: Creative Production & The Economic Climate
- 13 February 2024 at 10:45 Halo CMM Community Townhall Meeting
- 8 February 2024 at 09:56 WFA Submission – 2nd report on the application of the GDPR
- 6 February 2024 at 17:36 Spotlight: The Evolution of Sponsorship
- 5 February 2024 at 15:08 The year ahead for procurement
- 31 January 2024 at 17:33 Unpacking the Digital Services Act: A Q&A session with Google
- 29 January 2024 at 15:18 Benchmark: recommended sponsorship activation partners
- 26 January 2024 at 12:41 WFA Media Forum January 2024: Community Priorities, Accessibility, Sustainability
- 26 January 2024 at 12:01 Spotlight: Search Engine Optimisation (SEO)
- 23 January 2024 at 20:00 The new rules for successful insights teams
- 23 January 2024 at 10:51 Green claims rules could be good for brands
- 23 January 2024 at 09:00 Marketing’s new ways to deliver value
- 22 January 2024 at 17:17 Six WFA partner predictions for 2024
- 22 January 2024 at 09:00 Three new colleagues join WFA team
- 15 January 2024 at 16:42 Call for submissions: WFA President’s Awards 2024
- 8 January 2024 at 16:00 Aude Gandon, Global Marketer of 2023 nominee: “Sports can be a fantastic teacher for children”
- 8 January 2024 at 15:30 Morgan Flatley, Global Marketer of 2023 nominee: “Marketing is very central to our corporate strategy"
- 8 January 2024 at 15:10 Asmita Dubey, Global Marketer of 2023 nominee: “Augmented marketing is a meeting ground for the left and right brain"
- 8 January 2024 at 15:00 Marcel Marcondes, Global Marketer of 2023 nominee: “Finding creative ways to solve business & consumer problems generates effectiveness"
- 8 January 2024 at 14:35 Lisa McKnight, Global Marketer of 2023 nominee: “We really painted the world pink"
- 21 December 2023 at 10:46 Insight Forum Connect meeting overview (November 2023)
- 20 December 2023 at 12:02 Benchmark: Measuring the ROI of the Insights function
- 20 December 2023 at 11:27 Benchmark: Consumer Intimacy Programs
- 20 December 2023 at 10:54 Benchmark: Insights Core Competencies
- 20 December 2023 at 00:00 In-housing set for rapid and continued growth at major multinationals
- 19 December 2023 at 23:42 Better Marketing podcast 2023 key learnings
- 19 December 2023 at 17:33 Benchmark: end to end talent management process - in-housing vs outsourcing
- 19 December 2023 at 12:00 Successes in a tough year
- 19 December 2023 at 11:30 The big themes for 2024
- 19 December 2023 at 11:00 COP28 – over to business
- 18 December 2023 at 14:01 Media Forum Connect meeting overview (November 2023)
- 18 December 2023 at 12:00 Keeping the faith in humanity (in marketing)
- 14 December 2023 at 12:00 WFA reveals shortlist for Global Marketer of the Year 2023
- 13 December 2023 at 14:17 The EU’s plans to regulate green claims: what are they and why are they relevant for advertisers?
- 13 December 2023 at 12:00 Polish Organisation of Advertisers launched
- 13 December 2023 at 11:21 CMO Forum Connect meeting overview (November 2023)
- 12 December 2023 at 12:01 Green Claims Directive – At-a-glance briefing
- 11 December 2023 at 15:28 RAC Programme Meeting Overview (November 2023)
- 7 December 2023 at 16:42 Spotlight: A 2023 Agency Roundup - Beyond the Surface
- 7 December 2023 at 15:12 DGX meeting overview (November 2023)
- 7 December 2023 at 10:00 Pitch Management - Key Stages for Success
- 5 December 2023 at 17:30 WFA position paper on DMA implementation
- 4 December 2023 at 11:56 PAG Meeting Overview (November 2023)
- 30 November 2023 at 11:47 Data Ethics Workshop: Generative AI
- 30 November 2023 at 11:04 Joint industry statement against banning green claims on products containing certain substances
- 29 November 2023 at 13:00 WFA response to Adalytics report on Google Search advertising
- 29 November 2023 at 00:01 WFA’s Planet Pledge welcomes seven more multinationals
- 28 November 2023 at 10:00 Brands missing social opportunities of sponsorship
- 28 November 2023 at 09:00 What marketers need from COP28
- 27 November 2023 at 15:00 Marketing effectiveness measurement is about understanding what’s working - but the current industry approaches aren’t
- 27 November 2023 at 08:00 Increasing e-commerce effectiveness in APAC with enablers
- 24 November 2023 at 00:22 Happily Ever After? Promoting Climate Storytelling at COP28
- 23 November 2023 at 23:22 Marketing capability: the soft reply to a hard question
- 17 November 2023 at 10:00 Benchmark: Generative AI training
- 14 November 2023 at 13:07 Benchmark: Global category management - Production consultants
- 14 November 2023 at 10:47 Benchmark: Consumer segmentation partners in APAC
- 13 November 2023 at 17:10 Benchmark: Marketing Capability Investment
- 13 November 2023 at 16:47 Spotlight: Enhancing Media Transparency in China: Actionable Insights
- 13 November 2023 at 10:25 Unpacking the Digital Services Act: A Q&A session with TikTok
- 7 November 2023 at 09:00 Media budgets are on the rise, finds WFA and Ebiquity annual research
- 6 November 2023 at 15:47 Pitch Smart - A Study by MediaSense
- 6 November 2023 at 10:17 Spotlight: Contractual watch outs - ensuring agency contracts are fit for purpose (non-media)
- 3 November 2023 at 16:04 Meta’s behavioural advertising practices in Europe
- 3 November 2023 at 09:00 Media cost inflation to retreat in 2024, finds WFA Outlook 2024 report
- 1 November 2023 at 11:39 Benchmark: Savings Categorisation of Inflation Hedging
- 31 October 2023 at 12:00 In-House Forum Meeting Overview (Oct 2023)
- 26 October 2023 at 11:45 The Marketer's Forecast 2024
- 24 October 2023 at 23:52 Unpacking the Digital Services Act: A Q&A session with Meta
- 24 October 2023 at 17:52 DGX Benchmark: Deprecation of third-party cookies and Meta’s CAPI
- 24 October 2023 at 07:00 WFA Better Marketing Pod Ep 30: On great senior leadership with Jane Wakely, PepsiCo
- 23 October 2023 at 15:53 Media Forum meeting overview (October 2023)
- 23 October 2023 at 07:00 The most exciting thing about marketing right now…
- 23 October 2023 at 06:00 Are advertisers growing up and slowly embracing aging?
- 23 October 2023 at 05:00 The Digital Services Act: changing the rules of the (advertising) game?
- 19 October 2023 at 09:00 Privacy Spotlight: India
- 16 October 2023 at 13:29 DGX meeting overview (September 2023, New York)
- 13 October 2023 at 09:00 Capability Forum Meeting Overview (October 2023)
- 12 October 2023 at 10:00 Spotlight: An update on Google’s Privacy Sandbox
- 12 October 2023 at 10:00 Benchmark: Marketing Budget Setting
- 9 October 2023 at 16:40 RAC Programme Meeting Overview (September 2023)
- 9 October 2023 at 15:41 Insight Forum Meeting Overview (September 2023)
- 9 October 2023 at 00:00 The Future of Media Agency Models: Change is Coming
- 8 October 2023 at 23:59 Top priorities for Global Marketer of the Year nominees
- 5 October 2023 at 13:31 Spotlight: The impact of AI on Production
- 2 October 2023 at 09:00 Recap of the WFA Webinar ‘Navigating the Pixel Pressure'
- 29 September 2023 at 12:59 Spotlight: Beyond ChatGPT - Practical use and innovation in marketing, e-commerce, and search with GenAI
- 28 September 2023 at 17:24 PAG Meeting Overview (September 2023)
- 28 September 2023 at 16:00 Improving creative effectiveness through in-flight optimisation
- 28 September 2023 at 14:11 Spotlight: Spark more insights-driven decisions with generative AI
- 27 September 2023 at 13:13 Spotlight: Understanding the Accounting Principles of the Rapidly Growing Retail Media Landscape
- 26 September 2023 at 09:00 Benchmark: Recommended Capability Vendors
- 25 September 2023 at 00:00 GenAI figures in most brands’ marketing plans, says new WFA research
- 24 September 2023 at 10:00 WFA names jury for Global Marketer of the Year 2023
- 24 September 2023 at 09:00 Winning, and losing, together
- 22 September 2023 at 16:00 WFA Better Marketing Pod Ep 29: On what we can learn from emerging markets with Cristina Diezhandino, Diageo
- 22 September 2023 at 15:00 National associations to meet in Helsinki and Bogotá
- 22 September 2023 at 14:30 Bad health is bad for business
- 22 September 2023 at 14:01 WFA welcomes 12 new corporate members
- 19 September 2023 at 09:00 Benchmark: Approaches to entertainment marketing
- 19 September 2023 at 09:00 Benchmark: The Evolution of Couponing
- 12 September 2023 at 07:00 Benchmark: Brand Health Tracking Programmes
- 12 September 2023 at 07:00 Benchmark: Consumer Segmentation
- 11 September 2023 at 08:00 Benchmark: Consumer Data Platforms
- 8 September 2023 at 09:59 Spotlight: Sustainable Marketing 2030
- 29 August 2023 at 09:41 Insight Forum meeting overview (Jun 2023)
- 24 August 2023 at 09:00 Nominations open for Global Marketer of the Year 2023
- 24 August 2023 at 08:30 Jane Wakely (PepsiCo) named WFA Deputy President
- 24 August 2023 at 08:00 Will AI boost DEI efforts in advertising or destroy them?
- 23 August 2023 at 16:00 Creating a Global Culture of Marketing Effectiveness
- 23 August 2023 at 16:00 Over-emphasis on activation and tactics limits marketing effectiveness, WFA study finds
- 23 August 2023 at 10:00 New insights on platform safety trends through GARM’s latest measurement report
- 23 August 2023 at 08:00 WFA welcomes new team members
- 14 August 2023 at 09:35 The risks are rising for big brands
- 11 August 2023 at 09:32 Spotlight: Reframing your Brand’s Value Proposition when the world changes around you
- 9 August 2023 at 12:00 WFA Better Marketing Pod Ep 28: On brand purpose with Alberto Levy, Grupo Bimbo
- 8 August 2023 at 12:00 WFA’s feedback to the European Commission on the Green Claims Directive
- 3 August 2023 at 02:00 Benchmark: Recommended events agencies in MEA region
- 28 July 2023 at 17:06 WFA Forum Connect: Media Forum Overview – Singapore 5th July 2023
- 25 July 2023 at 12:00 Benchmark: KPI Dashboard
- 20 July 2023 at 14:03 Spotlight: Navigating global media demand and pricing trends –2023 & beyond
- 20 July 2023 at 12:51 WFA Better Marketing Pod Ep 27: On moving from UK politics to Meta and the meaning of generative AI for society with Nick Clegg, Meta
- 19 July 2023 at 10:32 DGX Benchmark: Meta Pixel
- 18 July 2023 at 00:12 CMOs need to change internal culture to deliver data ethics
- 17 July 2023 at 23:35 Key trends from Cannes jurors and commentators
- 17 July 2023 at 05:48 Benchmark: Search engine optimisation (SEO) structure
- 17 July 2023 at 05:42 Benchmark: PR agencies in South East Asia
- 12 July 2023 at 15:52 Benchmark: Recommended DAM (Digital Asset Management) systems
- 12 July 2023 at 15:38 Media Forum Overview – Taking a Deeper Dive into Retail Media
- 5 July 2023 at 12:00 Sourcing Forum meeting overview (July 2023)
- 3 July 2023 at 15:23 CMO Forum meeting overview (June 2023)
- 1 July 2023 at 12:00 Benchmark: Recommended partners for creative and influencer marketing in MENA
- 30 June 2023 at 14:13 Media Forum Overview - Global Marketer Week Istanbul 2023
- 30 June 2023 at 13:26 Spotlight: Embracing the messiness of culture
- 28 June 2023 at 18:00 Spotlight: Media Contract Guidance Webinar – Focus on China
- 28 June 2023 at 08:51 My five takeaways from Cannes 2023
- 23 June 2023 at 12:20 Media Contract Guidance for Advertisers: Global Best Practice
- 22 June 2023 at 12:00 GARM launches Generative AI and Metaverse brand safety playbook
- 22 June 2023 at 00:01 GARM and Ad Net Zero launch world's first guide to sustainable media for advertisers
- 21 June 2023 at 09:08 DGX meeting overview (June 2023)
- 15 June 2023 at 15:12 Spotlight: The Sourcing Board presents ‘Our Journey Forward’
- 15 June 2023 at 00:01 Wave II of Global DEI Census shows high recognition of industry efforts, but no improvement on inclusion
- 14 June 2023 at 18:15 “We all benefit when organisations treat everyone equally”
- 14 June 2023 at 18:10 “I don’t want to cry, I want to smile and jump with joy at the brilliant work that is going to inspire us all"
- 14 June 2023 at 18:05 If Artificial Intelligence can end humanity, just imagine what it can do for marketing!
- 14 June 2023 at 18:00 Reimagining marketing in Cannes
- 14 June 2023 at 17:00 This Pride month, brands have an important choice to make
- 14 June 2023 at 17:00 Broadcast TV drives global media price inflation
- 13 June 2023 at 17:15 Responsible Food Marketing Policy – WFA key messages
- 13 June 2023 at 10:00 Spotlight: Creating Value Through Effortless Service: A Guide to Destressing Customer Interactions
- 9 June 2023 at 15:02 GARM starts work on Media Sustainability
- 6 June 2023 at 17:27 Media Contract Guidance for Advertisers: Focus on China
- 5 June 2023 at 17:04 RAC Programme Meeting Overview (May 2023)
- 5 June 2023 at 09:43 PAG Meeting Overview (May 2023)
- 25 May 2023 at 12:00 ANA to hold Global Day of Learning
- 25 May 2023 at 09:00 Spotlight: Optimising your Influencer spend and learnings from across APAC
- 23 May 2023 at 08:31 Meta Q&A on privacy and advertising
- 19 May 2023 at 12:00 Industry associations in Denmark, Israel, Kenya and Portugal welcome new leadership
- 19 May 2023 at 08:00 Media x Sourcing Forum meeting overview (March 2023)
- 18 May 2023 at 12:00 Sourcing Forum meeting (May 2023)
- 18 May 2023 at 08:00 Spotlight: Current trends in global content production
- 17 May 2023 at 15:58 WFA Better Marketing Pod Ep 26: On WFA's work and the importance of community in the marketing industry with Raja Rajamannar, Mastercard
- 16 May 2023 at 17:23 Overview of the DSA/DMA Taskforce meeting held remotely on 10 May 2023.
- 16 May 2023 at 12:00 Insight Forum meeting overview (May 2023)
- 15 May 2023 at 12:00 UK ad industry unveils results of All In Census 2023
- 15 May 2023 at 12:00 Capability Forum Overview (April 2023)
- 15 May 2023 at 09:21 “We’re going to have to be amazingly humble”
- 11 May 2023 at 17:41 Visa expert joins Insight Forum leadership
- 10 May 2023 at 11:07 WFA Survey: Responsible Marketing Frameworks
- 9 May 2023 at 09:57 WFA Global Marketer Week '23 | Raja Rajamannar & Brian O'Kelley: Towards a sustainable future
- 8 May 2023 at 12:00 Swedish ad industry launches CommToAct Planet initiative to drive credible sustainability communication
- 8 May 2023 at 12:00 Remote Martech workshop: Modern ways to discover consumer insights using available public data
- 5 May 2023 at 18:02 WFA Global Marketer Week '23 | The big debate motion: Marketers should focus on company, not consumer behaviour change
- 5 May 2023 at 17:51 WFA Global Marketer Week '23 | Cristina Diezhandino & Ali Hanan: Progressive pathways to growth
- 5 May 2023 at 16:45 WFA Global Marketer Week '23 | Mark Adams: Think like a designer, not a marketer
- 5 May 2023 at 16:37 WFA Global Marketer Week '23 | Rupen Desai: Regenerative marketing: Biggest opportunity of our time?
- 5 May 2023 at 16:21 WFA Global Marketer Week '23 | Conny Braams & David Jones: Supercharging sustainable growth
- 5 May 2023 at 12:00 National industry associations from 25 countries gather in Istanbul
- 29 April 2023 at 05:52 Sourcing Forum meeting (April 2023)
- 28 April 2023 at 09:49 WFA President’s Awards recognise five initiatives around the world
- 26 April 2023 at 10:00 An update on the advertisers’ approach to cross-media measurement
- 26 April 2023 at 06:00 Brands say Responsible Marketing Frameworks are more important than ever but coverage of all the key issues remains patchy
- 25 April 2023 at 15:06 WFA Annual Report 2022
- 25 April 2023 at 12:37 WFA celebrates 70th anniversary with ‘70 in 70’ initiative
- 25 April 2023 at 06:00 WFA issues Global Media Charter 3.0
- 25 April 2023 at 06:00 WFA issues new rallying cry for fairer, safer, more transparent and more sustainable media ecosystem for global advertisers, with publication of Global Media Charter 3.0
- 24 April 2023 at 00:01 WFA launches Sustainable Marketing 2030 to close the gap between intent and action
- 21 April 2023 at 10:42 WFA Survey: A Closer Look at Data Clean Rooms
- 17 April 2023 at 12:46 Ukraine media market showing surprising resilience
- 13 April 2023 at 13:14 Global DEI Census extended until 30 April
- 13 April 2023 at 11:47 New speakers announced at WFA Global Marketer Week in Istanbul
- 13 April 2023 at 08:00 Spotlight: Reach Curves Gone Rogue
- 12 April 2023 at 19:46 UK programmatic audit suggests improvements in online advertising transparency
- 12 April 2023 at 18:52 Beware advertisers, the EU has a new plan to limit hot air around environmental claims
- 12 April 2023 at 15:30 Saving money without reducing your impact
- 12 April 2023 at 13:54 How do you create sustainable growth? 3 more experts share their views
- 12 April 2023 at 11:33 WFA Better Marketing Pod Ep 25: On the role of business in reaching the sustainable development goals with Rob Cameron, Nestlé
- 10 April 2023 at 18:00 Benchmark: Recommended Partners for Marketing Capability Skills Frameworks and Assessments
- 6 April 2023 at 09:00 Spotlight Sonic Branding: The Power of Sound in Building Your Brand Identity
- 5 April 2023 at 19:34 EU Sustainable Food Systems Framework initiative
- 5 April 2023 at 10:00 Benchmark: best practices for negotiations with your CRM agency(s)
- 4 April 2023 at 12:35 DGX Benchmark: Google Analytics
- 3 April 2023 at 09:32 WFA names first-ever co-chairs for Planet Pledge
- 31 March 2023 at 14:33 WFA Forum: New York Media Forum Overview - 28th February 2023 – Marketing Effectiveness and First Party Data Strategies
- 31 March 2023 at 12:00 Spotlight: Stronger relationships produce stronger results - the proof
- 31 March 2023 at 00:00 Benchmark: marketing budget planning software
- 31 March 2023 at 00:00 Benchmark: supplier performance management software
- 30 March 2023 at 09:18 Sourcing Forum meeting overview (March 2023)
- 23 March 2023 at 03:00 Spotlight: Turning D&I into an Accountable Media Metric
- 21 March 2023 at 11:55 WFA Tracker: European Regulators’ positions on Google Analytics
- 20 March 2023 at 17:16 MediaSense and WFA announce Media Transformation partnership
- 17 March 2023 at 09:56 Global overview of privacy enforcement cases impacting advertisers
- 17 March 2023 at 09:54 DGX meeting overview (March 2023, London)
- 16 March 2023 at 11:38 WFA Guide: DSA and DMA implementation
- 16 March 2023 at 06:00 Spotlight: Navigating global media demand and pricing trends – 2023 & beyond
- 15 March 2023 at 03:00 Benchmark: Direct To Consumers Insights practice
- 15 March 2023 at 03:00 Sourcing Forum meeting overview (February 2023)
- 15 March 2023 at 00:01 Global marketing industry launches 2023 DEI Census
- 13 March 2023 at 09:05 Spotlight: ChatGPT: Your New Marketing Assistant - Strategies for Success and guardrails to follow
- 8 March 2023 at 13:31 RAC Programme Meeting Overview (March 2023)
- 8 March 2023 at 10:43 WFA Better Marketing Pod Ep 24: On brand safety with Gordon Crovitz, NewsGuard
- 8 March 2023 at 08:00 All you need to know about the Global DEI Census 2023
- 8 March 2023 at 00:10 How do you create sustainable growth? 3 experts share their views
- 7 March 2023 at 18:14 WFA unveils new speakers for Global Marketer Week 2023
- 7 March 2023 at 17:56 Making the numbers count
- 7 March 2023 at 17:24 PAG Meeting Overview (February 2023)
- 7 March 2023 at 17:23 WFA names new Global Diversity Ambassadors
- 7 March 2023 at 14:25 WFA Briefing: European Commission ad tech study
- 24 February 2023 at 01:00 Benchmark: Cascading sustainability commitments to agencies
- 22 February 2023 at 20:00 Spotlight: The Next Big Bets
- 21 February 2023 at 17:50 DGX benchmark on WFA members’ data ethics policies
- 21 February 2023 at 05:55 Benchmark: Recommended Creative Agencies for Sustainability
- 21 February 2023 at 03:00 Benchmark: Global Category Management – Artwork, pre-press & print
- 20 February 2023 at 17:58 Overview of the Transparency in Political Advertising (TPA) Taskforce meeting held remotely on 16 February 2023
- 15 February 2023 at 10:00 Cristina Diezhandino named WFA Global Marketer of the Year 2022
- 10 February 2023 at 09:00 Sourcing Forum meeting overview (January 2023)
- 9 February 2023 at 13:53 WFA Better Marketing Pod Ep 23: On turning an airline into a travel super-app with Rudy Khaw, AirAsia
- 9 February 2023 at 10:00 Insight Forum meeting overview (February 2023)
- 8 February 2023 at 17:51 WFA position paper on EU consumer laws revision
- 7 February 2023 at 13:00 Seven partner predictions for 2023
- 7 February 2023 at 11:56 The testing times continue
- 6 February 2023 at 14:04 WFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation
- 6 February 2023 at 08:00 Build the future, don’t fear it
- 3 February 2023 at 11:26 ESG to take centre stage at Global Marketer Week in Istanbul
- 31 January 2023 at 09:23 WFA Briefing: Meta's personalised advertising practices ruled in breach of GDPR.
- 30 January 2023 at 14:24 Food Marketing to Kids - Heatmap
- 27 January 2023 at 00:05 How to be more creative in 2023?
- 25 January 2023 at 00:05 It’s the economy…
- 24 January 2023 at 14:36 Digital In-Housing Benchmark - An Agency POV (Second Instalment)
- 24 January 2023 at 12:00 Benchmark: Negotiating paid search deals
- 23 January 2023 at 17:40 Green Claims in Advertising Task Force Meeting Overview (January 2023)
- 23 January 2023 at 17:07 EU legislation on Green Claims: Resources for Advertisers
- 23 January 2023 at 15:12 The missing conversation
- 23 January 2023 at 12:07 HFSS marketing restrictions: 12 markets to watch in 2023
- 23 January 2023 at 08:00 Julia Goldin, LEGO: WFA Global Marketer of the Year 2022 nominee
- 23 January 2023 at 08:00 Patricia Corsi, Bayer Consumer Health: WFA Global Marketer of the Year 2022 nominee
- 23 January 2023 at 08:00 Cristina Diezhandino, Diageo: WFA Global Marketer of the Year 2022 nominee
- 23 January 2023 at 08:00 Asmita Dubey, L'Oréal: WFA Global Marketer of the Year 2022 nominee
- 23 January 2023 at 08:00 Martin Renaud, Mondelēz International: WFA Global Marketer of the Year 2022 nominee
- 23 January 2023 at 08:00 Karen Riley-Grant, Levi's: WFA Global Marketer of the Year 2022 nominee
- 23 January 2023 at 08:00 Fabrice Beaulieu, Reckitt: WFA Global Marketer of the Year 2022 nominee
- 23 January 2023 at 08:00 Cheryl Goh, Grab: WFA Global Marketer of the Year 2022 nominee
- 19 January 2023 at 10:00 Spotlight: Global Agency Remuneration Trends
- 17 January 2023 at 14:11 WFA Benchmark Results: Taking a Deeper Dive into Retail Media
- 17 January 2023 at 09:00 Spotlight: Client-agency performance evaluations: 2022 update
- 13 January 2023 at 08:00 Benchmark: Global Category Management – Models (for artwork/photography)
- 11 January 2023 at 09:36 After Spring comes…
- 10 January 2023 at 09:00 Benchmark: Global Category Management – Digital Commerce
- 9 January 2023 at 05:00 Sourcing Forum meeting overview (December 2022)
- 5 January 2023 at 18:17 WFA Forum: Media Forum Overview - 7th December 2022 - Developing a Successful ESG Strategy (with a D&I Focus)
- 22 December 2022 at 18:00 Sourcing Forum meeting overview (November 2022)
- 19 December 2022 at 16:41 WFA Forum Connect: Media Forum Overview - Amsterdam 8th November 2022
- 19 December 2022 at 16:34 WFA Benchmark: Media Ad Servers in a Constantly changing environment
- 19 December 2022 at 12:00 Twitter announces its acceleration agenda with GARM to answer brand safety needs
- 19 December 2022 at 00:01 Advertisers believe they are still getting great value from their agencies post pandemic, WFA research
- 17 December 2022 at 02:00 The role of AI in the content creation process
- 16 December 2022 at 10:00 Five predictions for 2023
- 14 December 2022 at 13:35 WFA Better Marketing Pod Ep 22: On reasons to be optimistic about 2023 with Tom Standage, The Economist
- 13 December 2022 at 15:19 WFA welcomes 13 new members
- 13 December 2022 at 15:00 Reasons to be optimistic: How the best work of 2022 can help marketers up their game in 2023
- 13 December 2022 at 07:00 WFA appoints new Insight Forum chair
- 12 December 2022 at 18:00 Global Agency Remuneration Trends: 2022 update
- 12 December 2022 at 11:21 TPA Taskforce overview (December 2022)
- 11 December 2022 at 07:00 Reducing WFA’s carbon footprint
- 9 December 2022 at 17:00 Spotlight: Inflation equals innovation
- 8 December 2022 at 16:51 DGX meeting overview (December 2022)
- 7 December 2022 at 11:00 Spotlight: Recession-proofing strategies for creative production
- 5 December 2022 at 13:00 People first measurement
- 5 December 2022 at 10:00 WFA and GARM meet Musk to discuss brand safety
- 5 December 2022 at 09:00 Putting wages on an equal footing
- 5 December 2022 at 03:00 Webinar: Understanding data ethics in practice
- 2 December 2022 at 09:00 Benchmark: Supply-chain finance solutions
- 1 December 2022 at 12:00 WFA and jury reveal shortlist for Global Marketer of the Year 2022
- 1 December 2022 at 00:01 Agencies feel more comfortable being honest with clients, WFA research
- 30 November 2022 at 15:55 Regulatory mapping of marketing to children and use of licensed characters & toys
- 30 November 2022 at 10:00 First speakers revealed for WFA Global Marketer Week Istanbul 2023
- 30 November 2022 at 07:00 Client-agency performance evaluations: 2022 update
- 30 November 2022 at 05:00 Spotlight: What makes clients attractive to agencies?
- 29 November 2022 at 17:16 RAC Programme Meeting Overview (November 2022)
- 29 November 2022 at 11:38 Consumer Insights needs an inclusive approach too
- 28 November 2022 at 11:29 10 years of Responsible Alcohol Marketing
- 25 November 2022 at 10:40 PAG Meeting Overview (November 2022)
- 25 November 2022 at 09:43 Demystifying marketing effectiveness
- 24 November 2022 at 16:57 Webinar | Economist Impact presents The World Ahead: 2023
- 23 November 2022 at 07:00 Spotlight: Programmatic Supply-Chain Solutions
- 18 November 2022 at 11:00 WFA Forum Connect - Amsterdam 2022
- 16 November 2022 at 07:00 Benchmark: Supplier Relationship Management (SRM) programs
- 15 November 2022 at 17:04 Media Forum Meeting Overview (20th October 2022)
- 14 November 2022 at 15:14 An unlikely destination
- 14 November 2022 at 09:00 Don’t be disingenuous on inclusion: brands must ensure behaviour and messaging align
- 14 November 2022 at 08:30 Global marketing industry rallies behind second Global DEI Census in March 2023
- 14 November 2022 at 01:00 Brand safety and suitability: Restoring choice to advertising industry stakeholders in digital media
- 14 November 2022 at 01:00 Why brand safety matters
- 13 November 2022 at 17:00 Benchmark: Panel service agency(s) fee increases
- 11 November 2022 at 09:00 Benchmark: Job description for capability role
- 10 November 2022 at 12:56 WFA Better Marketing Pod Ep 21: On brand building in the football industry with Roel de Vries, City Football Group
- 9 November 2022 at 16:37 WFA names Gary Lim as new Director for Asia-Pacific
- 9 November 2022 at 16:14 Insights from GARM’s Aggregated Measurement Report Volume 4
- 7 November 2022 at 15:19 Bringing back the talent
- 3 November 2022 at 15:24 Winning during inflation
- 2 November 2022 at 14:54 Inclusive marketing is just better marketing
- 31 October 2022 at 12:00 GARM calls on Twitter to uphold existing commitments on brand safety and deepen future collaboration
- 31 October 2022 at 08:00 Benchmark: Recommended tools for in-house agency operations
- 28 October 2022 at 12:00 Spotlight: Putting attention to work
- 27 October 2022 at 08:00 Spotlight: E-commerce content creation - setting up for success
- 27 October 2022 at 04:00 Benchmark: Global Category Management – Digital production & publishing
- 25 October 2022 at 17:00 Benchmark: Market Research & Insights – Recommended agency partners
- 25 October 2022 at 03:00 Benchmark: Global Category Management – Loyalty & Reward
- 24 October 2022 at 12:21 WFA suggested amendments on EU ‘greenwashing’ ban proposal
- 18 October 2022 at 13:39 Media Forum Meeting Overview (New York 22nd September 2022) – Media Responsibility and Agencies, Talent & Pitching
- 17 October 2022 at 13:31 Ditch the metaverse FOMO
- 13 October 2022 at 09:00 Marketing budgets under heavy scrutiny, WFA and Ebiquity research
- 11 October 2022 at 18:07 Sourcing Forum meeting overview (September 2022)
- 11 October 2022 at 16:32 Greek association strengthens local Planet Pledge efforts with the addition of four new members
- 11 October 2022 at 15:56 UBA cements its sustainability credentials with the launch of CommToZero Platform and Zero Greenwashing guidance
- 11 October 2022 at 15:37 ISA re-elects Sunil Kataria as chairman
- 11 October 2022 at 12:27 WFA Benchmark Results: Measuring Media Dollars & Performance
- 10 October 2022 at 17:03 AANA appoints new CEO
- 10 October 2022 at 16:04 National associations gather in Dublin and Santiago
- 7 October 2022 at 12:50 PAG Meeting Overview (September 2022)
- 7 October 2022 at 11:56 Inclusive Marketing - Why representation matters to your customers and your brand
- 6 October 2022 at 14:20 RAC Programme Meeting Overview (September 2022)
- 6 October 2022 at 09:00 Spotlight: How do you translate happiness into brand success?
- 5 October 2022 at 17:23 What’s the biggest challenge facing marketers right now?
- 5 October 2022 at 16:07 Re-finding our marketing mojo
- 5 October 2022 at 14:11 Marketing is going through a talent crisis. How can we fix it?
- 4 October 2022 at 17:41 WFA Better Marketing Pod Ep 20: On diversity and cultural relevance with Susan Akkad, The Estée Lauder Companies
- 4 October 2022 at 12:00 Benchmark: Global Category Management – Adaptation & transcreation
- 4 October 2022 at 11:13 WFA welcomes four new team members
- 3 October 2022 at 13:40 DGX meeting overview (September 2022)
- 1 October 2022 at 05:00 Benchmark: UX agencies and partners
- 30 September 2022 at 09:00 Spotlight: Consumer insights through a diversity and inclusion lens
- 30 September 2022 at 03:00 Insight Forum Overview (September 2022)
- 28 September 2022 at 09:00 Spotlight: Go faster with less
- 28 September 2022 at 00:01 Data ethics is a priority for nine out of 10 CMOs but half need help making it a reality, WFA research shows
- 27 September 2022 at 15:37 The CMO Guide to Data Ethics in Practice
- 23 September 2022 at 18:00 Benchmark: Global Category Management – POS & displays
- 21 September 2022 at 13:21 Why I love marketing procurement
- 14 September 2022 at 19:01 WFA Benchmark: Web tracking in a cookieless world
- 8 September 2022 at 00:00 Advertising’s creativity crisis: if creativity is a ‘super-power’ why is everyone so afraid to use it?
- 8 September 2022 at 00:00 Marketers failing to overcome key barriers to creativity, WFA research
- 7 September 2022 at 18:00 Spotlight: Clients & Creativity
- 7 September 2022 at 16:00 My top 10 take-outs from talking to marketing's brightest minds
- 7 September 2022 at 09:00 WFA introduces Global Marketer Hall of Fame
- 7 September 2022 at 09:00 WFA launches Global Marketer of the Year 2022
- 6 September 2022 at 12:00 Take note: 5 back-to-school lessons for marketers
- 26 August 2022 at 12:00 Spotlight: Think with Google - Evolving the role of apps for Businesses in APAC
- 15 August 2022 at 16:00 Benchmark: Members’ thoughts on Ebiquity acquiring MediaPath
- 8 August 2022 at 11:16 Benchmark: Exploring Innovative Agency Models
- 4 August 2022 at 04:30 Benchmark: Negotiations with tech titans or big digital platforms
- 1 August 2022 at 12:00 Clients and Creativity
- 1 August 2022 at 12:00 Alcohol Marketing Road Test
- 29 July 2022 at 11:38 Charting a new course in media for 2022 and beyond
- 28 July 2022 at 11:30 Marketing facing “worst-ever” talent crisis
- 28 July 2022 at 08:00 Media’s got talent?
- 26 July 2022 at 12:33 WFA Better Marketing Pod Ep 19: On redefining creative excellence with David Droga
- 25 July 2022 at 11:18 WFA grows its corporate network
- 21 July 2022 at 05:00 Benchmark: Online communities and advisory boards
- 19 July 2022 at 03:30 Agency Roster Transformation
- 19 July 2022 at 00:01 Agency rosters face ongoing reform and revamps
- 18 July 2022 at 08:00 Benchmark: Social media compromises/hacks
- 18 July 2022 at 00:00 Spotlight: Navigating global media demand and pricing trends – July 2022
- 15 July 2022 at 06:00 Benchmark: Tracking media in-feed on social platforms
- 12 July 2022 at 09:26 DGX Benchmark: Google Analytics (July 2022)
- 12 July 2022 at 07:45 Sourcing Forum meeting overview (June 2022)
- 8 July 2022 at 10:00 China Forum (July 2022)
- 7 July 2022 at 07:00 Spotlight: The rise of freelance talent
- 6 July 2022 at 17:49 WFA Better Marketing Pod Ep 18: Cannes Special with Rupen Desai
- 6 July 2022 at 10:09 How seriously is the industry taking sustainability?
- 5 July 2022 at 15:12 WFA Better Marketing Pod Ep 17: Cannes Special with Matt Brittin
- 4 July 2022 at 16:39 WFA members inducted into inaugural Forbes CMO Hall of Fame
- 30 June 2022 at 12:00 Dutch association receives royal designation for 100 years of representing the interests of advertisers
- 30 June 2022 at 07:00 Benchmark: Recommended online training platforms (digital marketing skills)
- 28 June 2022 at 12:00 Ad Net Zero goes global to help the ad industry achieve net zero
- 28 June 2022 at 11:50 EU rules on the transparency and targeting of political advertising: what are they and why are they relevant for advertisers?
- 28 June 2022 at 11:36 DGX meeting overview (June 2022)
- 24 June 2022 at 11:00 Media Forum APAC (June 2022) eCommerce in South-East Asia
- 21 June 2022 at 16:32 Benchmark: Media agency first party data liability caps
- 21 June 2022 at 16:26 Insight Forum meeting overview (June 2022)
- 21 June 2022 at 12:00 GARM: 3 Years of Progress
- 21 June 2022 at 11:20 Benchmark: Recommended brand activation agencies in Germany
- 21 June 2022 at 10:46 Benchmark: Purchase funnel media investment allocation for fast moving CPGs
- 21 June 2022 at 08:00 GARM announces guidelines on misinformation, standards on ad placements, and expansion to cover the metaverse
- 20 June 2022 at 08:45 WFA launches Charter for Change at Cannes to drive global action on Diversity, Equity and Inclusion
- 17 June 2022 at 12:00 GARM Adjacency Standards Framework
- 17 June 2022 at 12:00 GARM Brand Safety Floor + Suitability Framework
- 16 June 2022 at 15:01 WFA and GARM endorse strengthened EU Code of Practice on disinformation
- 16 June 2022 at 15:00 GARM expands membership to independent brand safety providers
- 16 June 2022 at 00:00 WFA Policy Tracker
- 15 June 2022 at 18:08 Media Forum Meeting Overview – Media in the Metaverse (18th May 2022)
- 14 June 2022 at 17:26 WFA feedback to the EU Commission on ‘greenwashing’ ban proposal
- 10 June 2022 at 10:00 Tech & tools in marketing procurement
- 9 June 2022 at 05:00 Spotlight: Counting the (Carbon) Cost
- 8 June 2022 at 06:00 Sourcing Forum meeting overview (May 2022)
- 7 June 2022 at 11:09 AXA and Philips add their weight to WFA’s Planet Pledge
- 7 June 2022 at 10:42 WFA Better Marketing Pod Ep 16: On the science of marketing with Professor Byron Sharp
- 6 June 2022 at 14:28 Marketing in the metaverse: a brave new world of nonsense or the key to your brand’s longevity?
- 3 June 2022 at 08:00 Creative effectiveness is not about taking risks
- 2 June 2022 at 14:50 How seriously is the industry taking sustainability?
- 2 June 2022 at 10:32 RAC Programme Meeting Overview (May 2022)
- 2 June 2022 at 10:19 PAG Meeting Overview (May 2022)
- 1 June 2022 at 15:50 How new rules could create a more trustworthy online ecosystem
- 1 June 2022 at 12:00 How industry associations are supporting the ad industry and people of Ukraine
- 31 May 2022 at 17:19 Webinar: Dark Patterns and Advertising Regulation
- 31 May 2022 at 12:00 Marketing Finland creates label for companies and organisations helping Ukraine
- 31 May 2022 at 10:52 DGX meeting on Google Analytics (May 2022)
- 27 May 2022 at 12:00 Slovenian association helps Ukrainian families through creative competition and NFTs
- 27 May 2022 at 06:00 Benchmark: Market research - challenges and solutions in sharing Nielsen’s data
- 27 May 2022 at 05:00 Sourcing Forum meeting overview (May 2022)
- 26 May 2022 at 00:00 Explosive eCommerce growth drives need for improved brand and performance integration
- 26 May 2022 at 00:00 Benchmark: Sourcing approach to agency pitch
- 26 May 2022 at 00:00 Spotlight: Tackling Responsible Media
- 25 May 2022 at 17:56 Remembering George Floyd and our promises
- 25 May 2022 at 12:00 ISBA and IPA launch ‘Pitch Positive Pledge’ to improve pitching outcomes
- 25 May 2022 at 08:00 Global eCommerce and Marketing - Delivering a Successful Strategy
- 24 May 2022 at 12:30 Benchmark: Global Category Management – Influencer Marketing
- 23 May 2022 at 12:00 Estonia celebrates the power of creativity
- 23 May 2022 at 08:00 Spotlight: Effective financial management – a focus on marketing activation
- 20 May 2022 at 12:00 ANA unveils guidelines for working with diverse suppliers
- 18 May 2022 at 05:33 Spotlight: Effective financial management – a focus on influencer marketing, PR and social
- 17 May 2022 at 16:00 GARM Aggregated Measurement Report - May 2022
- 16 May 2022 at 12:00 Call for nominations: The Drum Future 50, in partnership with WFA
- 16 May 2022 at 10:00 CMO Forum meeting overview (April 2022)
- 15 May 2022 at 10:00 Global Marketer Week (Athens): Media Forum meeting overview (April 2022) - Responsible Media & Media Measurement
- 11 May 2022 at 10:00 Sourcing Forum meeting overview (April 2022)
- 10 May 2022 at 12:00 Unstereotype Alliance launches Argentina chapter
- 10 May 2022 at 10:45 DSA/DMA Task Force Meeting Overview (May 2022)
- 6 May 2022 at 06:00 Spotlight: A Brand's Guide to Retail Media
- 5 May 2022 at 12:00 Malaysian association elects new president
- 4 May 2022 at 17:18 Green Claims in Advertising Task Force Meeting Overview (April 2022)
- 3 May 2022 at 15:08 Everything policy leads need to know about marketing in the Metaverse
- 3 May 2022 at 12:00 Estonian association creates toolkit to help companies communicate about Ukrainian products and products sold in support of Ukraine
- 29 April 2022 at 12:00 National industry associations from 29 countries gather in Athens
- 28 April 2022 at 10:14 WFA Global Marketer Week heads to Istanbul for 2023
- 26 April 2022 at 10:00 The EU Digital Services Act: implications for advertisers
- 25 April 2022 at 00:00 Benchmark: Recruitment of marketing sourcing talent
- 22 April 2022 at 17:00 Benchmark: legal training for marketing procurement teams
- 22 April 2022 at 17:00 Benchmark: payment solutions / cashback
- 22 April 2022 at 17:00 Benchmark: crowdsourced platform in Russia
- 22 April 2022 at 17:00 Benchmark: innovation funds in media/marketing
- 22 April 2022 at 12:00 In the spotlight: Indian Society of Advertisers’ Sushil Matey
- 20 April 2022 at 15:50 Benchmark: Media indemnities
- 19 April 2022 at 16:40 Spotlight: Social Commerce: Taking the high street to the social feed
- 15 April 2022 at 09:43 Insight Forum meeting overview (February 2022)
- 13 April 2022 at 19:00 Sourcing Forum meeting overview (March 2022)
- 12 April 2022 at 11:36 Media Forum meeting overview – Improving your inventory media (March 2022)
- 12 April 2022 at 08:00 WFA President’s Awards recognise exceptional industry initiatives around the world
- 11 April 2022 at 17:37 DSA/DMA Task Force Meeting Overview (March 2022)
- 6 April 2022 at 00:00 WFA unveils new global leadership ahead of Global Marketer Week
- 4 April 2022 at 00:00 Global Guidance on Environmental Claims 2022
- 4 April 2022 at 00:00 WFA issues guidance for brands on making credible environmental claims
- 1 April 2022 at 03:00 Benchmark: Digital Advertising Testing Protocols & Partners
- 31 March 2022 at 18:00 The future of insights and marketing effectiveness
- 31 March 2022 at 14:45 WFA Environmental Claims Guidance: Annex documents
- 31 March 2022 at 12:29 Ukraine: Taking action on digital advertising
- 30 March 2022 at 15:51 WFA Better Marketing Pod Ep 15: On marketing effectiveness with Peter Field and Karen Nelson-Field
- 30 March 2022 at 01:00 Spotlight: Designing the right production model for your organisation
- 29 March 2022 at 18:00 WFA gears up for Global Marketer Week in Athens
- 29 March 2022 at 16:26 Benchmark: Global Category Management – Market Research & Insights
- 29 March 2022 at 10:58 Independent study shows low ad exposure to alcohol ads online
- 29 March 2022 at 10:05 Media Forum Meeting Overview (12th May 2021)
- 29 March 2022 at 09:36 Only 1.45% of online ads served to children are for HFSS foods
- 28 March 2022 at 11:50 Using media to drive positive impact
- 28 March 2022 at 09:27 WFA names new leadership for APAC
- 25 March 2022 at 11:22 WFA publishes marketing capabilities playbook
- 25 March 2022 at 05:00 The First 100 Days of a Marketing Capability Leader
- 23 March 2022 at 03:00 Benchmark: Trends agencies and partners
- 23 March 2022 at 02:00 Sourcing Forum meeting overview (March 2022)
- 22 March 2022 at 10:06 DGX meeting overview (March 2022)
- 22 March 2022 at 00:00 Sourcing Forum meeting overview (March 2022)
- 21 March 2022 at 09:28 WFA amendment suggestions for the proposal on the transparency and targeting of political advertising
- 18 March 2022 at 03:00 Sourcing Forum meeting overview (March 2022)
- 15 March 2022 at 11:00 Spotlight: Media Contract Guidance Webinar – Global Best Practice
- 14 March 2022 at 07:00 Debate on the regulation of targeted advertising: what are EU policymakers considering?
- 11 March 2022 at 14:20 Benchmark: Media Agency Fee Risk & Reward Models
- 11 March 2022 at 13:49 Benchmark: Media Spend Vs Net Sales Revenue & A&P
- 11 March 2022 at 13:40 Media Forum Meeting Overview (24th February 2022)
- 9 March 2022 at 11:00 WFA calls on brands to reconsider media spend in Russia
- 9 March 2022 at 10:57 DGX meeting with Google, 28 February 2022
- 9 March 2022 at 10:00 Survey: Ukrainian Response
- 8 March 2022 at 09:07 Want to produce great work? Stop treating your advertising agencies like dirt
- 7 March 2022 at 17:27 WFA Better Marketing Pod Ep 14: On lessons learnt in Asia with David Porter
- 7 March 2022 at 15:50 Navigating digital media safety and suitability in the time of war
- 4 March 2022 at 14:31 PAG Meeting Overview (February 2022)
- 3 March 2022 at 22:00 Sourcing Forum meeting overview (February 2022)
- 3 March 2022 at 16:37 RAC Programme Meeting Overview (February 2022)
- 3 March 2022 at 00:00 Spotlight: Preparing for digital media’s privacy-first future | Episode 4
- 2 March 2022 at 12:00 Webinar: IAB Europe’s TCF found in breach of GDPR – what next for advertisers?
- 2 March 2022 at 09:00 Media 2025 - Wave Five Research Findings 2022
- 1 March 2022 at 12:00 Finnish ad industry publishes guidance on communicating about the Russia-Ukraine war
- 1 March 2022 at 11:17 Three principles from four decades of media practice
- 1 March 2022 at 09:00 WFA launches global guide to media contracts excellence
- 25 February 2022 at 10:56 Transparency in Political Task Force Meeting Overview (February 2022)
- 24 February 2022 at 16:41 Welcome to the privacy-focused future
- 24 February 2022 at 04:00 Spotlight: 2022 Global Production Trends
- 23 February 2022 at 00:00 Spotlight: Mitigating risk - inflation, agency talent shortfall, etc.
- 22 February 2022 at 12:00 Benchmark: Definition, target setting and tracking of savings
- 22 February 2022 at 06:11 Benchmark: Global Category Management – Experiential & Events
- 21 February 2022 at 13:00 WFA names Kredo and McLachlan as new co-chairs of Sourcing Forum
- 17 February 2022 at 11:41 DSA/DMA Task Force Meeting Overview (January 2022)
- 17 February 2022 at 11:36 EU Digital Markets Act: WFA briefing, February 2022
- 17 February 2022 at 11:29 EU Digital Services Act: WFA briefing, February 2022
- 16 February 2022 at 17:34 WFA Green Claims in Marketing Map
- 11 February 2022 at 09:51 WFA returns to face-to-face events with Global Marketer Week in Athens
- 10 February 2022 at 05:00 Spotlight: Navigating global media demand and pricing trends – 2022, 2023 & beyond
- 9 February 2022 at 02:00 Agency Management Forum Overview (December 2021)
- 4 February 2022 at 09:00 Spotlight: The Media Shift - Anticipating the Media World of Tomorrow
- 3 February 2022 at 10:00 Conny Braams named WFA Global Marketer of the Year 2021
- 3 February 2022 at 09:15 Media Forum Meeting Overview (19th January 2022)
- 3 February 2022 at 08:00 Mastercard's Raja Rajamannar: ‘Do not think to return to pre-Covid habits'
- 3 February 2022 at 00:05 Credit Suisse, Essity and Heineken sign up to WFA’s Planet Pledge
- 2 February 2022 at 15:47 100 days on from COP26
- 2 February 2022 at 09:00 7 partner predictions for 2022
- 2 February 2022 at 04:43 Benchmark: Marketing spend tail end management
- 2 February 2022 at 03:28 Benchmark: Tech & tools in marketing procurement
- 1 February 2022 at 12:00 DGX meeting on Google Analytics (January 2022)
- 1 February 2022 at 12:00 DGX Benchmark: Google Analytics
- 1 February 2022 at 11:00 The EU Digital Markets Act: what is it and why is it relevant to advertisers?
- 31 January 2022 at 12:19 WFA Better Marketing Pod Ep 13: On creativity with Sir John Hegarty
- 31 January 2022 at 12:00 Benchmark: Investment in Marketing Capability (2021)
- 28 January 2022 at 11:43 Spotlight: Shift - A Marketing Re-think
- 27 January 2022 at 11:00 WFA President Emeritus David Wheldon awarded OBE
- 27 January 2022 at 10:00 Sourcing Forum meeting overview (January 2021)
- 27 January 2022 at 00:00 Spotlight: Reversing the decline in advertising effectiveness
- 26 January 2022 at 12:00 1 TL spent on advertising in Turkey generates 19.4 TL in GDP
- 25 January 2022 at 12:00 Webinar: Diversity & Representation - Ensuring media & advertising supports inclusion
- 24 January 2022 at 00:00 Benchmark: Marketing or Media Mix Models and ROI
- 21 January 2022 at 17:35 WFA launches guide to diversity and representation in media planning and buying
- 21 January 2022 at 04:37 Spotlight: The Rise of Chinese brands - Why is it important for businesses in and outside of China
- 19 January 2022 at 11:30 Diageo’s Massey takes leadership role on WFA’s Media Forum and Global Media Board
- 19 January 2022 at 03:41 Spotlight: Marketing in the Metaverse
- 17 January 2022 at 00:00 Spotlight: Sustainable storytelling - what are you scared of?
- 14 January 2022 at 02:36 Benchmark: Share of Voice vs Share of Market
- 7 January 2022 at 12:00 Slovenia association appoints new board
- 5 January 2022 at 12:00 Sweden’s cross-media measurement initiative unveils industry standard for media buying
- 4 January 2022 at 12:00 University students in Spain win big for effective advertising pitches
- 22 December 2021 at 12:00 Unstereotype Alliance launched in Australia, India, Kenya, Mexico and Nigeria
- 21 December 2021 at 17:50 Global Content Production 2021
- 21 December 2021 at 12:00 ABA publishes guidance for a more transparent and accountable ad industry in Brazil
- 20 December 2021 at 12:00 DGX meeting overview (December 2021)
- 20 December 2021 at 12:00 The Philippines celebrates courage and optimism in brand marketing
- 16 December 2021 at 17:00 12 predictions for 2022
- 16 December 2021 at 14:00 Mondelēz and Sanofi join Planet Pledge
- 15 December 2021 at 13:36 WFA Better Marketing Pod Ep 12: On marketing in Africa with Folake Ani-Mumuney
- 15 December 2021 at 12:22 Sourcing Forum meeting overview (December 2021)
- 15 December 2021 at 12:00 Pakistan association welcomes first female chair
- 15 December 2021 at 09:54 WFA CEO: “2021 was a watershed year for marketing”
- 14 December 2021 at 14:46 Reversing the decline in advertising effectiveness
- 14 December 2021 at 08:47 Capability Forum Overview (October 2021)
- 14 December 2021 at 08:24 Benchmark: Vision/mission/philosophy statements for the marketing team
- 14 December 2021 at 00:00 Sourcing Forum meeting overview (December 2021)
- 13 December 2021 at 12:00 Launch event: Diversity and Inclusion in Marketing Trends Report
- 10 December 2021 at 12:00 Webinar: Benchmarking data safety and risk across the industry
- 9 December 2021 at 12:00 WFA publishes final DEI Census results
- 9 December 2021 at 10:38 Brand investment decisions: evolving beyond working / non-working
- 7 December 2021 at 20:00 Spotlight: Global Production - 2021 and beyond
- 7 December 2021 at 12:00 GARM x National Associations partnership meeting
- 6 December 2021 at 17:00 PAG Meeting Overview (November 2021)
- 6 December 2021 at 12:17 Benchmark: MENA split between ATL and BTL media budget
- 6 December 2021 at 00:00 Meet the Global Marketer of the Year 2021 nominees: Andrea Álvares, Natura
- 6 December 2021 at 00:00 Meet the Global Marketer of the Year 2021 nominees: Conny Braams, Unilever
- 6 December 2021 at 00:00 Meet the Global Marketer of the Year 2021 nominees: Rupen Desai, Dole Sunshine Company
- 6 December 2021 at 00:00 Meet the Global Marketer of the Year 2021 nominees: Cristina Diezhandino, Diageo
- 6 December 2021 at 00:00 Meet the Global Marketer of the Year 2021 nominees: Julia Goldin, the LEGO Group
- 6 December 2021 at 00:00 Meet the Global Marketer of the Year 2021 nominees: Pratik Thakar, TCCC
- 6 December 2021 at 00:00 Meet the Global Marketer of the Year 2021 nominees: Jane Wakely, Mars, Incorporated
- 2 December 2021 at 08:51 China Media Forum Meeting Overview (Dec 2021)
- 1 December 2021 at 12:00 Fireside chat: Paying Attention to the Long and Short
- 1 December 2021 at 08:38 Planet Pledge Spotlight: COP26
- 30 November 2021 at 16:55 Sponsorship into 2022
- 30 November 2021 at 12:00 GARM Aggregated Measurement Report - November 2021
- 29 November 2021 at 14:46 First-ever DEI Census reveals major challenges around family status, age, gender, ethnicity and disability for APAC markets
- 29 November 2021 at 12:00 DSA/DMA Task Force Meeting Overview (November 2021)
- 28 November 2021 at 00:00 LATAM mapping: Regulatory efforts to restrict food marketing in Latin America
- 26 November 2021 at 16:19 Data Safety in 2021: Benchmark & Analysis
- 26 November 2021 at 12:00 RAC Programme Meeting Overview (November 2021)
- 25 November 2021 at 17:42 Galvanising marketing as a force for positive change: lessons learned from Planet Pledge
- 24 November 2021 at 12:00 WFA Guide to EU Cookie Guidance
- 23 November 2021 at 16:48 A marketer in Glasgow
- 19 November 2021 at 12:00 Spotlight: Implementing effective supplier diversity programs
- 18 November 2021 at 12:00 Spotlight: Preparing for digital media’s privacy-first future | Episode 3
- 18 November 2021 at 10:49 WFA names super seven as shortlist for Global Marketer of the Year 2021
- 17 November 2021 at 16:42 Winning with Eco-Actives is essential for future brand growth
- 16 November 2021 at 11:28 CMO Forum meeting overview (November 2021)
- 15 November 2021 at 12:00 Spotlight: Gaming Demystified 2021
- 15 November 2021 at 11:07 Marketing as a force for positive change: lessons from Planet Pledge
- 15 November 2021 at 11:00 Webinar: IFBA’s Enhanced Responsible Marketing Policy
- 9 November 2021 at 17:14 WFA Better Marketing Pod Ep 11: On sustainability with Reckitt's Sonia Thimmiah
- 8 November 2021 at 08:00 Benchmark: Recommended Training Providers
- 3 November 2021 at 00:00 EY, Mars and Nomad Foods join WFA’s Planet Pledge
- 1 November 2021 at 09:51 Benchmark: Media spend on agency fees in South East Asia
- 29 October 2021 at 10:49 Can marketing save the planet?
- 28 October 2021 at 09:00 WFA Better Marketing Pod Ep 10: On digital platforms and the cookieless world with “The Ad Contrarian” Bob Hoffman
- 27 October 2021 at 12:11 Media Forum Meeting Overview (27th October 2021)
- 27 October 2021 at 05:47 Sourcing Forum meeting overview (October 2021)
- 27 October 2021 at 00:00 Majority of major multinationals now investing in gaming in APAC, WFA research
- 26 October 2021 at 14:42 The butterfly effect of global marketing transformation
- 26 October 2021 at 12:33 What’s worth keeping post pandemic
- 26 October 2021 at 10:30 GAMING DEMYSTIFIED 2021: Unlocking brand opportunities in video gaming
- 25 October 2021 at 17:48 Five key take outs from The Economist's predictions for 2022
- 25 October 2021 at 14:55 Benchmark: Pitch Consultant Selection Criteria
- 25 October 2021 at 14:21 It's time to regulate the digital ad market
- 24 October 2021 at 02:59 Insight Forum Overview (October 2021)
- 22 October 2021 at 11:51 Benchmark: Digital in-housing from agency point of view
- 19 October 2021 at 12:00 WFA response to MEP’s call for ban on targeted advertising
- 19 October 2021 at 12:00 In-House Forum Overview (October 2021)
- 18 October 2021 at 00:01 First-ever DEI Census reveals major challenges around family status, age, gender, ethnicity and disability
- 15 October 2021 at 13:00 Spotlight: Preparing for digital media’s privacy-first future | Episode 2
- 15 October 2021 at 12:00 DSA/DMA Task Force Meeting Overview (October 2021)
- 14 October 2021 at 12:00 Webinar | Economist Impact presents The World Ahead: 2022
- 13 October 2021 at 12:00 PAG Meeting Overview (September 2021)
- 13 October 2021 at 12:00 Spotlight: An update on MRC’s mission to audit audience measurement and digital platforms
- 12 October 2021 at 12:00 Webinar | Privacy in China: The new Personal Information Protection Law (PIPL)
- 12 October 2021 at 04:38 Planet Pledge Leaders' Forum: Poll results
- 7 October 2021 at 23:09 WFA and ANA call on Facebook to address whistleblower allegations
- 6 October 2021 at 19:21 Benchmark: Campaign monitoring best practices
- 5 October 2021 at 15:14 WFA adds three new team members
- 5 October 2021 at 09:00 RAC Programme Meeting Overview (September 2021)
- 4 October 2021 at 09:00 Is it an advantage to be a woman in marketing?
- 4 October 2021 at 08:00 Webinar: How national associations can get involved in GARM
- 30 September 2021 at 12:00 WFA welcomes 10 new corporate members
- 29 September 2021 at 12:01 Media Forum Meeting Overview (29th September 2021)
- 28 September 2021 at 09:45 WFA launches Latin American guide to diversity and representation through the creative process
- 27 September 2021 at 12:00 DGX meeting overview (September 2021)
- 24 September 2021 at 12:00 WFA whitepaper on environmental claims and greenwashing
- 24 September 2021 at 12:00 Denmark, Finland and Sweden launch Nordic alliance for responsible media
- 22 September 2021 at 09:00 How collaboration between marketing and sustainability can be a force for good
- 17 September 2021 at 12:00 Canadian association appoints lead for cross-media measurement initiative
- 17 September 2021 at 12:00 Norwegian ad industry unveils new guidance to diversity strategy and recruitment
- 16 September 2021 at 01:53 Benchmark: Sustainability & Marketing Consultants
- 16 September 2021 at 01:20 Benchmark: Recommended integrated creative agencies & overview of compensation for pitch submissions
- 14 September 2021 at 16:00 Agency Management Forum Overview (September 2021)
- 9 September 2021 at 07:00 WFA launches Global Marketer of the Year 2021
- 9 September 2021 at 00:01 Four major multinationals and 22 national advertiser associations rally behind WFA’s Planet Pledge
- 8 September 2021 at 17:00 CMO Forum meeting overview (September 2021)
- 8 September 2021 at 14:34 Five CMOs with five post lockdown tips
- 8 September 2021 at 11:04 This can be marketing’s time. You just need to earn it.
- 8 September 2021 at 00:25 Planet Pledge Leaders' Forum - Meeting Overview
- 8 September 2021 at 00:01 Capability gaps creating significant challenges for large advertisers, WFA research
- 7 September 2021 at 14:53 Walking the talk on climate change
- 7 September 2021 at 12:00 Kenyan association launches mentorship programme for marketers and students
- 3 September 2021 at 12:00 Italian association appoints new Director General
- 3 September 2021 at 09:00 WFA response to the WHO consultation on the first draft of the Global Alcohol Action Plan 2022-2030
- 26 August 2021 at 12:00 Paraguay association welcomes first female president
- 25 August 2021 at 12:00 In conversation with four marketing stars for the future
- 19 August 2021 at 09:00 In the spotlight: Indonesian Advertisers Association’s Eka Sugiarto
- 5 August 2021 at 10:24 AVMSD transposition: State of play and key implications for advertisers
- 3 August 2021 at 14:51 Briefing: New Mexican media transparency law
- 3 August 2021 at 10:16 Major food companies agree new self-regulatory controls on food marketing globally
- 2 August 2021 at 20:37 The Media Capability Gap
- 2 August 2021 at 15:32 A look back at Cannes 2021
- 2 August 2021 at 12:58 Learning from the Sourcing Board
- 1 August 2021 at 07:30 The Evolution of Data-Driven Marketing: Preparing for Digital Media’s Privacy-first Future
- 29 July 2021 at 09:00 WFA welcomes four new team members
- 15 July 2021 at 14:06 Webinar: The EU Digital Services Act and Digital Markets Act - opportunities and challenges for the EU digital advertising market
- 15 July 2021 at 09:00 Innovation at Cannes
- 12 July 2021 at 12:00 In the spotlight: Slovak Branded Goods Association’s Ľubomír Tuchscher
- 7 July 2021 at 10:17 Accelerated sponsorship
- 5 July 2021 at 12:00 The Drum and WFA recognise 50 rising stars in brand marketing
- 1 July 2021 at 15:57 Spotlight: Navigating global media demand and pricing trends – 2021, 2022 & beyond
- 1 July 2021 at 09:00 WFA creates three new groups to address key marketer priorities
- 30 June 2021 at 16:03 WFA amendment suggestions on the EU Digital Markets Act
- 30 June 2021 at 14:58 WFA amendment suggestions on the EU Digital Services Act
- 30 June 2021 at 12:00 Slovenian association launches international internship programme for young creatives
- 30 June 2021 at 10:24 Inclusive equals results
- 30 June 2021 at 10:09 Industry’s unprecedented show of unity to tackle DEI
- 29 June 2021 at 18:44 PAG Meeting Overview (June 2021)
- 29 June 2021 at 12:00 ICAS Global Awards recognise innovative initiatives around advertising self-regulation
- 28 June 2021 at 09:52 WFA Better Marketing Pod Ep 9: On purpose, Orlando Bloom and teaching from Tasmania with Professor Mark Ritson
- 24 June 2021 at 14:50 DSA Task Force Meeting Overview (June 2021)
- 23 June 2021 at 12:00 Swedish advertisers create industry standard for marketing effectiveness
- 23 June 2021 at 09:45 Insight Forum Overview (June 2021)
- 21 June 2021 at 12:14 Emerging trend - ad bans for fossil fuels
- 20 June 2021 at 19:00 Marketing industry launches first-ever global diversity and inclusion census
- 18 June 2021 at 16:30 Spotlight on marketing and sustainability: bridging the gaps around the world
- 18 June 2021 at 12:36 Get comfortable with sustainability
- 16 June 2021 at 12:52 WFA Global Influencer Marketing Map
- 16 June 2021 at 12:00 UK ad industry unveils All In Census results and action plan to improve inclusion in the workplace
- 14 June 2021 at 18:17 DGX meeting overview (May 2021)
- 14 June 2021 at 12:20 Spotlight: Preparing for digital media’s privacy-first future | Episode 1
- 13 June 2021 at 12:00 US ad industry sees significant growth in supplier diversity
- 9 June 2021 at 12:00 ABG publishes guidelines for gender portrayal in UAE advertising
- 9 June 2021 at 09:07 Marketing’s Missing P: Planet
- 8 June 2021 at 16:28 Capability Forum Overview (June 2021)
- 7 June 2021 at 13:39 CMO Forum meeting overview (June 2021)
- 7 June 2021 at 10:00 L’Oréal, NatWest and PepsiCo sign up to WFA Planet Pledge
- 7 June 2021 at 08:00 How are you helping marketing get on the sustainability journey?
- 3 June 2021 at 17:09 New metrics for a growth agenda
- 3 June 2021 at 10:37 RAC Programme Meeting Overview (May 2021)
- 3 June 2021 at 10:00 WFA launches global industry census in partnership with Campaign, Kantar and agencies associations EACA and VoxComm
- 2 June 2021 at 11:02 WFA Better Marketing Pod Ep 8: On making an iconic doll relevant again with Lisa McKnight
- 1 June 2021 at 15:07 WFA Consultant Directory
- 28 May 2021 at 18:13 Spotlight: Diversity & Inclusion in the Production Landscape
- 25 May 2021 at 12:12 Media Forum China Meeting Overview (May 2021)
- 25 May 2021 at 10:31 One year after George Floyd
- 24 May 2021 at 04:38 Benchmark: Boutique Creative Agencies in China
- 21 May 2021 at 10:51 Brands face APAC privacy challenge
- 19 May 2021 at 16:39 Agency Management Forum Overview (May 2021)
- 12 May 2021 at 12:00 27 national associations address cross-media measurement and brand safety concerns
- 10 May 2021 at 09:00 WFA President’s Awards recognise exceptional industry initiatives around the world
- 7 May 2021 at 12:00 Spanish ad industry publishes manifesto for the future of advertising
- 6 May 2021 at 13:05 PAG Meeting Overview (April 2021)
- 6 May 2021 at 12:00 ANA seeks probe of ‘industry waste’ in programmatic advertising in the US
- 4 May 2021 at 10:39 Benchmark: Creative Agencies in Japan with TVCM capabilities
- 26 April 2021 at 12:55 New research suggests marketers lag corporate progress on the sustainability journey
- 26 April 2021 at 12:47 WFA launches framework to help marketers lead on climate change challenge
- 26 April 2021 at 12:00 In the spotlight: Cyprus Advertisers’ Association’s Christiana Paschalides
- 22 April 2021 at 14:00 WFA Global Marketer Week 2022 goes to Athens
- 22 April 2021 at 12:58 GARM Aggregated Measurement Report - April 2021
- 22 April 2021 at 00:00 David Wheldon named WFA President Emeritus
- 21 April 2021 at 12:00 Belgian association welcomes new CEO
- 21 April 2021 at 01:01 WFA launches Planet Pledge for Marketers
- 21 April 2021 at 01:01 Marketing and Sustainability: Closing the Gaps
- 20 April 2021 at 01:01 GARM launches its first-ever measurement report for digital brand safety
- 19 April 2021 at 17:15 WFA names new global leadership team
- 19 April 2021 at 12:00 Portuguese association launches ‘future lab’ and podcast to help marketers tackle future challenges and opportunities
- 19 April 2021 at 11:37 DSA Task Force Meeting Overview (April 2021)
- 16 April 2021 at 09:00 Belgium’s Digital Ad Trust label reaches 63% of Belgians
- 15 April 2021 at 16:09 WFA responses to EU public consultation on a Digital Levy
- 15 April 2021 at 12:00 Japan's ad industry unveils joint committee for ad verification in digital advertising
- 14 April 2021 at 16:53 Spotlight: Growth Metrics – shift from a savings outlook to a value creation approach
- 14 April 2021 at 09:37 WFA Better Marketing Pod Ep 7: On sustainability and courageous marketing with Conny Braams
- 9 April 2021 at 18:44 WFA position paper on the EU Digital Services Act
- 9 April 2021 at 18:44 WFA position paper on the EU Digital Markets Act
- 9 April 2021 at 15:06 WFA global position on advertiser access to data in the digital advertising market
- 8 April 2021 at 19:20 Different Models when decoupling production
- 8 April 2021 at 12:00 ABA publishes brand safety floor and suitability framework for Brazilian ad market
- 6 April 2021 at 09:24 Spotlight: Building Your Brand in an eCommerce Environment
- 1 April 2021 at 15:00 Global Marketer Week 2021 build up with The Marketoonist
- 1 April 2021 at 13:02 Media Forum Meeting Overview (February 2021)
- 31 March 2021 at 18:22 Benchmark: Dynamic Creative Optimisation (DCO) partners & Creative analytics suppliers
- 31 March 2021 at 16:21 WFA responses to EU consultation on transparency in sponsored political content
- 30 March 2021 at 15:06 Marketing has the chance to lead post pandemic but structures need an overhaul
- 30 March 2021 at 11:17 EU ePrivacy Regulation: WFA briefing, February 2021
- 30 March 2021 at 00:00 WFA launches guide to diversity and representation through the creative funnel
- 29 March 2021 at 23:00 WFA Better Marketing Pod Ep 6: On humor and catching the 'F-train' with Ivan Pollard
- 29 March 2021 at 13:02 Gender equality in marketing: are we making progress fast enough?
- 25 March 2021 at 12:00 Colombian association launches measurement tool for responsible advertising practices
- 24 March 2021 at 10:12 #BuildBackBetter: Can marketing be a positive force for change in a post-COVID world?
- 17 March 2021 at 11:45 Agency Family Tree: Global, APAC & China
- 17 March 2021 at 11:21 DGX meeting overview (March 2021)
- 16 March 2021 at 12:04 Guide to Ecommerce content production optimisation
- 15 March 2021 at 12:28 Delivering diversity is a must-pass test
- 15 March 2021 at 10:34 ePrivacy task force meeting overview (March 2021)
- 10 March 2021 at 15:37 WFA report: The future of data-driven marketing
- 10 March 2021 at 15:10 CMO Forum meeting overview (March 2021)
- 10 March 2021 at 12:00 Swiss ad industry launches Digital Ad Trust label
- 8 March 2021 at 12:00 German association welcomes new Managing Director
- 5 March 2021 at 12:00 In the spotlight: Association of New Zealand Advertisers’ Lindsay Mouat
- 4 March 2021 at 12:00 Paraguay association launches campaign highlighting value of legitimate brands
- 3 March 2021 at 15:51 WFA Global Position on Digital Taxes
- 3 March 2021 at 15:48 PAG Meeting Overview (February 2021)
- 2 March 2021 at 09:00 Zimbabwe association unveils marketing leadership program
- 1 March 2021 at 12:25 COVID has re-emphasised how brands must serve society
- 1 March 2021 at 12:20 Can marketing help build back better?
- 1 March 2021 at 11:27 WFA announces new speakers for Global Marketer Week 2021
- 25 February 2021 at 12:00 Brilliant marketing campaigns ‘light up’ Sweden at virtual awards gala
- 25 February 2021 at 11:32 Spotlight: Brand Building in Uncertain Times
- 25 February 2021 at 10:29 Business Intelligence / Data analytics for a strong agency management program
- 24 February 2021 at 11:36 Benchmark: Global Category Management - Strategic ‘packaging’ design agency
- 23 February 2021 at 17:34 Spotlight: How to win the hearts of Gen Z in 2021
- 23 February 2021 at 14:02 Sourcing Forum meeting overview (February 2021)
- 23 February 2021 at 12:00 Italian association elects Lorenzo Sassoli de Bianchi as president
- 23 February 2021 at 12:00 WFA Better Marketing Pod Ep 5: On digital transformation with L'Oréal’s Lubomira Rochet
- 18 February 2021 at 17:12 What marketing talent wants
- 18 February 2021 at 09:00 Marketing talent seeks companies with purpose, WFA research
- 15 February 2021 at 18:20 RAC Programme Meeting Overview (February 2021)
- 15 February 2021 at 14:41 Benchmark: Agency scope of work (SOW) tools
- 11 February 2021 at 12:03 Benchmark: Global versus local brand equity
- 10 February 2021 at 12:41 Decoupling production from the creative agency and the role of the agency producer
- 10 February 2021 at 11:03 Spotlight: Shortcutting your marketing transformation
- 9 February 2021 at 10:46 Marketing Transformation - Delivering the future fit organisation
- 9 February 2021 at 10:15 C-Suite support, freedom and training critical to marketing transformation, WFA research
- 5 February 2021 at 16:00 Introduction to WFA's policy groups
- 4 February 2021 at 09:00 Marc Pritchard named WFA Global Marketer of the Year 2020
- 3 February 2021 at 12:00 UK associations unveil ‘All In’ campaign to help build a more inclusive ad industry
- 3 February 2021 at 10:18 Spotlight: Managing your sponsorship initiatives post-pandemic
- 3 February 2021 at 10:14 Defining world-class standards for marketing procurement
- 3 February 2021 at 06:49 Spotlight: Media Contract Guidance in China
- 2 February 2021 at 15:42 Benchmark: Global Budget setting & use of working/non-working ratios
- 2 February 2021 at 12:00 Israeli marketers ‘move forward’ into 2021 with virtual marketing conference
- 1 February 2021 at 12:11 Q&A Session: EU Collective Redress – what impact on advertisers?
- 29 January 2021 at 14:46 Webinar: Regulating marketing to kids - five key trends affecting toy brands
- 29 January 2021 at 13:13 Benchmark: Global Category Management - Public Relations
- 29 January 2021 at 11:45 Asia Spotlight: Leadership perspective in 2021
- 27 January 2021 at 17:22 Spotlight: Digital media and the demise of identity
- 26 January 2021 at 12:15 WFA unveils speaker line up for Global Marketer Week 2021
- 26 January 2021 at 12:00 Turkish ad industry launches brand safety alliance
- 26 January 2021 at 10:52 WFA interviews the Global Marketer of the Year 2020 nominees
- 26 January 2021 at 10:17 WFA Better Marketing Pod Ep 4: On next generation marketing with Mastercard's Raja Rajamannar
- 26 January 2021 at 09:13 Six partner predictions for 2021
- 21 January 2021 at 12:00 In the spotlight: Bulgarian Association of Advertisers’ Rossen Missov
- 20 January 2021 at 16:31 Spotlight on sustainability around the world
- 20 January 2021 at 00:00 WFA amendment suggestions on EU ePrivacy Regulation
- 19 January 2021 at 12:25 WFA President launches book on next generation marketing
- 19 January 2021 at 11:58 WFA welcomes 19 new corporate members in 2020
- 18 January 2021 at 16:25 DSA Task Force Meeting Overview (January 2021)
- 18 January 2021 at 12:00 Belgian association expands membership to expert partners
- 15 January 2021 at 12:06 Spotlight: WFA in 2021
- 15 January 2021 at 12:00 Nigeria honours advertisers on the frontline of Covid relief
- 14 January 2021 at 18:35 WFA’s response to WHO consultation (alcohol marketing)
- 13 January 2021 at 15:37 DGX meeting with Google, 15 December 2020
- 11 January 2021 at 12:00 Finnish association welcomes marketing service providers into membership
- 11 January 2021 at 00:00 Position Paper on EU ePrivacy Regulation
- 7 January 2021 at 12:00 The Philippines celebrates brand resilience and innovation during the pandemic
- 21 December 2020 at 10:49 WFA response to EDPB consultation
- 18 December 2020 at 11:29 Meet the Global Marketer of the Year 2020 nominees: Marc Pritchard, P&G
- 18 December 2020 at 11:17 Meet the Global Marketer of the Year 2020 nominees: Ivan Pollard, General Mills
- 18 December 2020 at 11:06 Meet the Global Marketer of the Year 2020 nominees: Lisa McKnight, Mattel
- 18 December 2020 at 11:01 Meet the Global Marketer of the Year 2020 nominees: Fernando Machado, Burger King/RBI
- 18 December 2020 at 10:57 Meet the Global Marketer of the Year 2020 nominees: Andrew Garrihy, Huawei
- 18 December 2020 at 10:46 Meet the Global Marketer of the Year 2020 nominees: Jane Wakely, Mars
- 17 December 2020 at 17:42 Benchmark: Agency collaboration
- 16 December 2020 at 13:33 WFA Better Marketing Pod Ep 3: In conversation with Sir Martin Sorrell
- 16 December 2020 at 12:53 Sourcing Forum meeting overview (December 2020)
- 16 December 2020 at 11:30 WFA Forum Chairs look back on 2020
- 16 December 2020 at 09:07 WFA CEO: “Build Back Better has started”
- 15 December 2020 at 16:37 My favourite campaign of 2020…
- 15 December 2020 at 15:05 10 Predictions for 2021
- 15 December 2020 at 14:47 2020’s top trends in food marketing regulation
- 10 December 2020 at 12:12 DGX meeting overview (December 2020)
- 10 December 2020 at 11:59 Spotlight: The impact of the pandemic on the agency business
- 10 December 2020 at 11:56 The end of the cookie
- 9 December 2020 at 18:37 Webinar: 10 trends shaping food marketing regulation in 2020
- 8 December 2020 at 12:52 Benchmark: Savings targets & definitions, tactical marketing procurement & PO approval
- 4 December 2020 at 16:35 Benchmark: Global Category Management - E-commerce
- 4 December 2020 at 14:23 WFA Whitepaper on marketing and sustainability
- 4 December 2020 at 11:39 European Commission plans to tackle green claims in advertising
- 3 December 2020 at 15:56 DGX meeting with Facebook, 16 November 2020
- 3 December 2020 at 12:57 Media Forum Meeting Overview (November & December 2020)
- 3 December 2020 at 11:00 WFA names shortlist for Global Marketer of the Year 2020
- 2 December 2020 at 10:15 The work that inspired in 2020
- 1 December 2020 at 18:33 Sourcing Forum meeting overview (November 2020)
- 30 November 2020 at 14:21 Can marketing help drive a more sustainable future for our planet?
- 30 November 2020 at 13:47 My favourite campaign of 2020...
- 30 November 2020 at 12:00 Platforms and transparency
- 27 November 2020 at 14:32 Sourcing’s diversity power
- 26 November 2020 at 14:30 Eco-Friendly Practices in Production
- 26 November 2020 at 12:00 Portugal awards show extends a helping hand to the creative industry
- 26 November 2020 at 11:59 RAC Programme Meeting Overview (November 2020)
- 26 November 2020 at 08:10 Benchmark: Digital Agencies(B2B) in South East Asia
- 26 November 2020 at 07:10 Benchmark: Media Recruitment Agencies in Japan
- 25 November 2020 at 17:41 PAG Meeting Overview (November 2020, Brussels)
- 25 November 2020 at 12:15 Webinar: El uso de datos y la publicidad: ¿qué depara el futuro para las marcas?
- 25 November 2020 at 12:07 Webinar: AI & advertising, a consumer perspective
- 25 November 2020 at 12:00 UK ad industry launches initiative to tackle climate emergency
- 25 November 2020 at 10:00 Survey: Organising virtual and hybrid events
- 23 November 2020 at 15:37 Webinar: Diversidad e inclusion en la industria publicitaria
- 23 November 2020 at 12:00 In the spotlight: Estonian Marketing Association’s Liis Tippel
- 19 November 2020 at 12:02 Spotlight: Global Production - 2020 and beyond
- 19 November 2020 at 09:00 Media Forum Meeting Overview (November 2020, Singapore)
- 18 November 2020 at 12:00 Greek marketers address diversity and inclusion
- 18 November 2020 at 10:58 Spotlight: Global Trends in Creative In-Housing
- 13 November 2020 at 15:02 Privacy in China: the new draft PIPL and what it could mean for advertisers
- 13 November 2020 at 10:00 Unstereotype Alliance launches UAE chapter
- 12 November 2020 at 15:06 Benchmark: Global Category Management - Consumer Promotions
- 11 November 2020 at 12:00 Spain recognises the value of advertising
- 9 November 2020 at 12:00 Zimbabwe prepares for Marketing 5.0 with hybrid event
- 5 November 2020 at 12:00 Canada unveils cross-media measurement committee
- 3 November 2020 at 16:48 DGX meeting overview: Competition and digital advertising (October 2020)
- 29 October 2020 at 14:57 WFA Better Marketing Pod Ep. 2: Marketing in times of Covid
- 29 October 2020 at 14:38 How ‘viewable’ is your market? 10 trillion impressions provide some answers
- 29 October 2020 at 11:57 Change in 2020 extends beyond marketing
- 29 October 2020 at 11:11 WFA Better Marketing Pod Ep.1: Diversity & Inclusion
- 29 October 2020 at 10:00 WFA launches Asian Marketing Leaders Program to create the next wave of regional CMOs
- 29 October 2020 at 09:00 Industry experts on the next steps for brand safety
- 28 October 2020 at 17:55 Global Marketing Procurement: 2020 and beyond
- 28 October 2020 at 15:55 Benchmark: Global marketing procurement team structures & workload allocation
- 27 October 2020 at 15:33 Client views on developing creative in-house
- 26 October 2020 at 15:00 DGX meeting overview (October 2020)
- 19 October 2020 at 15:25 Sourcing Forum meeting overview (October 2020)
- 19 October 2020 at 12:00 In the spotlight: Advertisers’ Association of Nigeria’s Ediri Ose-Ediale
- 19 October 2020 at 11:00 Brazilian ad industry unveils campaign on responsible advertising to children
- 16 October 2020 at 13:00 Dutch association celebrates 100 years with challenge to brand leaders on social responsibility and racism
- 16 October 2020 at 12:00 Indian association welcomes first CEO
- 14 October 2020 at 16:36 Webinar: Where do great ads thrive?
- 14 October 2020 at 16:05 Top take-outs from The World in 2021 with The Economist
- 13 October 2020 at 14:35 DSA task force Meeting Overview (October 2020)
- 12 October 2020 at 12:00 Norway celebrates Advertising Day with hybrid event
- 9 October 2020 at 12:00 Italian advertisers investing more on brand purpose during and post-Covid, finds UPA study
- 8 October 2020 at 15:18 Webinar: The Economist presents The World in 2021
- 8 October 2020 at 14:22 Contagious becomes WFA’s global strategic partner for Creativity
- 7 October 2020 at 10:25 Google’s restrictions on food marketing to minors
- 6 October 2020 at 01:00 Signs of recovery as global advertisers show guarded optimism, WFA Crisis Response Tracker
- 5 October 2020 at 18:45 DGX Benchmark: EU-US Data Transfers
- 5 October 2020 at 13:01 What are you looking for in the Global Marketer of the Year 2020?
- 5 October 2020 at 12:00 Gulf association welcomes new board
- 2 October 2020 at 15:19 EU Consultation on consumer policy: WFA responses and key messages
- 2 October 2020 at 12:00 Colombian association shines a light on the digital media ecosystem
- 2 October 2020 at 11:00 Malaysian association elects new council
- 1 October 2020 at 16:58 Survey: Covid-19 global response (September 2020)
- 1 October 2020 at 09:40 PAG Meeting Overview (September 2020, Brussels)
- 30 September 2020 at 18:04 Benchmark: Measures of investment in marketing capability building
- 30 September 2020 at 09:00 WFA launches Global Marketer of the Year 2020
- 28 September 2020 at 09:43 Data Ethics Board meeting overview (September 2020)
- 24 September 2020 at 09:43 RAC Programme Meeting Overview (September 2020)
- 23 September 2020 at 06:00 WFA and platforms make major progress to address harmful content
- 22 September 2020 at 12:56 Media Forum Meeting Overview (September 2020)
- 22 September 2020 at 12:00 Indian association elects Sunil Kataria as chairman
- 22 September 2020 at 12:00 Australian association unveils new Code of Ethics
- 21 September 2020 at 16:49 The endless possibilities of Computer Generated Imagery (CGI)
- 21 September 2020 at 13:00 Belgium’s first virtual Trends Day identifies 5 key industry trends
- 21 September 2020 at 12:00 In the spotlight: Malaysian Advertisers Association’s Kadri Taib
- 21 September 2020 at 00:00 WFA Q&A session with Google on digital services taxes
- 17 September 2020 at 09:12 DGX meeting overview (September 2020)
- 17 September 2020 at 00:00 Global advertisers unveil a collaborative new approach to cross-media measurement
- 16 September 2020 at 10:05 WFA responses to the EU public consultation on the EU Democracy Action Plan
- 15 September 2020 at 14:12 Sustainability and procurement
- 15 September 2020 at 11:31 Benchmark: Global Category Management - Artwork & pre-press Packaging design
- 14 September 2020 at 12:00 Slovenia hosts first major hybrid event in the Adriatic region
- 10 September 2020 at 12:00 UK ad industry launches initiative to eliminate negative environmental impact of production
- 10 September 2020 at 10:28 ABA Manual for compliance with Brazil’s Data Protection Law
- 9 September 2020 at 18:01 Sourcing Forum meeting overview (September 2020)
- 9 September 2020 at 13:16 Programmatic & Data Forum Meeting Overview (September 2020)
- 7 September 2020 at 12:00 GCC association launches cross-media measurement initiative
- 4 September 2020 at 18:43 Global Trends in Creative In-Housing
- 4 September 2020 at 00:01 Creative in-housing hits 57% among multinationals, WFA report
- 3 September 2020 at 13:50 Burst the bubble, recruit for the future and focus – your September to do list
- 2 September 2020 at 17:11 I don't want yet another soft drinks company screaming purpose at me
- 2 September 2020 at 16:56 A marketer's checklist on mitigating ad fraud
- 2 September 2020 at 16:21 You can learn a lot from a dummy
- 30 August 2020 at 08:00 WFA position paper and responses to the EU public consultation on the Digital Services Act
- 25 August 2020 at 16:51 Sourcing Forum meeting overview (July 2020)
- 20 August 2020 at 12:00 In the spotlight: Association of Swedish Advertisers’ Hanna Riberdahl
- 20 August 2020 at 11:42 WFA draft responses to the EU public consultation on the EU Democracy Action Plan
- 20 August 2020 at 09:00 Programmatic trading accounts for more than two fifths of global digital media investment by major multinationals
- 19 August 2020 at 15:46 Product placement under the revised AVMSD – Briefing note
- 17 August 2020 at 12:00 Norwegian association unveils new adtech and martech guidance
- 10 August 2020 at 12:00 Brazilian association explores the role of customer service in consumer-brand relationships
- 5 August 2020 at 12:00 Unstereotype Alliance launches UK chapter
- 4 August 2020 at 13:23 Ad industry launches 'Partnership for Responsible Addressable Media'
- 30 July 2020 at 12:00 Irish association welcomes new president
- 30 July 2020 at 09:00 The big questions this year, answered by LIONS Live
- 28 July 2020 at 10:00 Loving lockdown
- 27 July 2020 at 10:00 Three hot topics in digital policy
- 27 July 2020 at 07:00 Pakistan holds first virtual Effie Awards
- 24 July 2020 at 11:19 Webinar: Live-streaming & E-commerce
- 22 July 2020 at 14:32 CMO Forum meeting overview (July 2020)
- 22 July 2020 at 12:00 Dutch ad industry launches diversity fund and programme
- 20 July 2020 at 10:00 Time to stop covering up our diversity
- 15 July 2020 at 14:00 Putting an end to racially-loaded terms in marketing
- 15 July 2020 at 07:00 GCC association to LEAD change in the ad industry
- 14 July 2020 at 10:24 DGX meeting overview (July 2020)
- 14 July 2020 at 10:04 Webinar: The Low Touch Economy
- 14 July 2020 at 09:00 Customer experience in the world’s “new normal”
- 13 July 2020 at 12:00 Elizabeth Melo named as ‘Woman to Watch’ in marketing in Colombia
- 13 July 2020 at 11:00 Paraguay association elects new board
- 10 July 2020 at 12:39 Programmatic Data & Technology (2020)
- 9 July 2020 at 16:41 Webinar: Navigating global media pricing in 2020
- 9 July 2020 at 11:54 Project Spring
- 9 July 2020 at 00:00 WFA launches ultimate guide to value-based Marketing Procurement
- 8 July 2020 at 18:14 Benchmark: AI ad creative audit solution providers
- 8 July 2020 at 12:00 Just Eat CEO named ISBA president
- 7 July 2020 at 12:00 Portuguese association appoints new president
- 6 July 2020 at 16:23 Benchmark: Agency barter
- 6 July 2020 at 16:08 Benchmark: e-invoicing solutions
- 1 July 2020 at 12:16 COVID Compendium for Global Marketers
- 1 July 2020 at 12:00 Nearly a third of advertisers pull back or consider pulling back from platforms
- 1 July 2020 at 10:14 DSA task force Meeting Overview (June 2020)
- 1 July 2020 at 00:00 What big question would you have asked at Cannes this year?
- 30 June 2020 at 09:30 National associations mobilise to support media outlets
- 30 June 2020 at 09:00 It’s time for action
- 29 June 2020 at 18:12 Data Ethics Board meeting overview (June 2020)
- 29 June 2020 at 09:00 Why marketers must embrace ethical data use
- 26 June 2020 at 17:23 Webinar: An introduction to the offshore market for creative production
- 25 June 2020 at 09:00 Survey: Shifting from physical to virtual events
- 25 June 2020 at 00:00 WFA makes new appointments to APAC Leadership team
- 25 June 2020 at 00:00 CMO lockdown learnings: how marketing can boost your brand
- 23 June 2020 at 00:00 Major multinationals keep global ad budgets in lockdown, WFA Covid-19 Response Tracker
- 22 June 2020 at 08:00 Advertisers demand transparency and clarity around platforms’ content policies
- 22 June 2020 at 00:00 Brands missing opportunities to become better clients
- 19 June 2020 at 18:00 In the spotlight: Marketing Association of South Africa’s Brian Yuyi
- 18 June 2020 at 12:28 Joint WFA-TIE position: product placement under the revised AVMSD
- 17 June 2020 at 17:51 Survey: Covid-19 global response (June 2020)
- 16 June 2020 at 16:38 Sourcing Forum meeting overview (June 2020)
- 16 June 2020 at 15:04 Media Outlook in the COVID-19 Crisis
- 15 June 2020 at 13:00 Swedish advertisers publish new guidance for marketing effectiveness
- 15 June 2020 at 12:00 U.S. ad industry calls for immediate action on diversity and inclusion
- 11 June 2020 at 07:10 Webinar+: Programmatic supply-chain transparency
- 9 June 2020 at 19:43 Benchmark: Rights management for actors and music
- 9 June 2020 at 19:22 RAC Programme Meeting Overview (May 2020)
- 9 June 2020 at 13:20 Capability Forum Overview (June, 2020)
- 9 June 2020 at 09:30 UN Women and WFA call on the industry to fight racism and inequality
- 8 June 2020 at 12:00 Unstereotype Alliance launches in Japan
- 8 June 2020 at 11:00 UK ad industry unveils new inclusion group and hub
- 5 June 2020 at 17:28 CMO Forum meeting overview (June 2020)
- 5 June 2020 at 13:15 Why did brands fail to pause ads on #BlackoutTuesday?
- 5 June 2020 at 11:30 Getting peak performance from evaluation
- 4 June 2020 at 18:00 Benchmark: Inclusive events for people with disabilities
- 4 June 2020 at 17:29 Webinar+: Crisis clinic – Managing your agency remuneration models during and after the Covid-19 crisis
- 3 June 2020 at 10:20 PAG Meeting Overview (May 2020, Brussels)
- 3 June 2020 at 10:11 Webinar: Global Marketing Operations in 2020
- 1 June 2020 at 00:00 WFA launches world’s first guide on data ethics for brands
- 29 May 2020 at 09:35 Webinar: Client-agency performance evaluations: the agency view
- 28 May 2020 at 14:54 WFA submission – Singapore PDPA consultation
- 28 May 2020 at 11:00 The purpose of marketing will not change post Covid-19 but marketers must
- 28 May 2020 at 09:00 Marketing Operations expands remit at large multinationals
- 28 May 2020 at 00:00 Will COVID-19 change marketing forever?
- 26 May 2020 at 09:31 Webinar: In search of the unicorn marketer
- 25 May 2020 at 16:00 Sir Martin Sorrell: 10 observations on the business impact of COVID-19
- 20 May 2020 at 17:15 Client-agency performance evaluations: the agency view
- 20 May 2020 at 16:30 Webinar: GDPR and online advertising - what next?
- 20 May 2020 at 09:58 Webinar+: Crisis Clinic – Managing your agencies during and after the COVID-19 crisis
- 20 May 2020 at 09:00 Emphasis of CMO role must be on effectively leading multi-faceted teams
- 19 May 2020 at 23:00 Data collection in the crosshairs as kids’ screen time soars
- 18 May 2020 at 15:00 ISBA investigates the UK’s programmatic supply chain
- 18 May 2020 at 14:00 Swedish ad industry join forces to develop standards for media buying
- 18 May 2020 at 13:00 National associations see significant budget cuts among advertisers, but slight optimism looming
- 15 May 2020 at 16:56 Webinar: How transcreation can give a local edge to global messages
- 15 May 2020 at 16:34 Webinar: The case for greater diversity and inclusion in marketing
- 15 May 2020 at 15:00 Estonian association welcomes new CEO
- 15 May 2020 at 14:00 Conference in the Cloud: China advertisers discuss planning for the future
- 14 May 2020 at 17:58 Webinar+: Regulating illegal and harmful content: what does it mean for advertisers?
- 13 May 2020 at 19:10 Benchmark: Calculation methods for social media savings
- 13 May 2020 at 17:09 Webinar+: TikTok’s approach to privacy and security
- 13 May 2020 at 13:15 Survey: Covid-19 global response (April 2020)
- 13 May 2020 at 00:00 Large multinationals tighten ad spend squeeze according to WFA Covid-19 Response Tracker
- 12 May 2020 at 10:14 Global Marketing Operations 2020
- 12 May 2020 at 00:00 Sourcing Forum meeting overview (May 2020)
- 11 May 2020 at 16:00 Data Safety Benchmarking & Analysis
- 8 May 2020 at 17:36 Benchmark: Recommended global social media agencies
- 8 May 2020 at 16:55 Webinar: Data safety and risk, benchmarking approaches across the industry
- 8 May 2020 at 04:20 Webinar: A Marketer's guide to digital ad fraud
- 5 May 2020 at 19:08 CMO Forum meeting overview (April 2020)
- 4 May 2020 at 18:15 Survey: Maintaining good agency relationships during & after Covid-19 (China specific)
- 4 May 2020 at 16:17 Webinar+: Customer Experience in the New Normal
- 4 May 2020 at 16:06 Webinar: An advertiser's guide to OTT media in APAC
- 30 April 2020 at 15:02 WFA Q&A session with Google on advertiser identity verification
- 30 April 2020 at 12:00 The power of diversity at a time of crisis
- 30 April 2020 at 08:38 Benchmark: Marketing Capability Programmes
- 29 April 2020 at 14:00 Experts make the case for greater diversity and inclusion in marketing
- 29 April 2020 at 11:00 Brand safety in the COVID-19 era
- 29 April 2020 at 00:00 WFA CEO: Coronavirus could show brands how to face up to the ultimate test
- 28 April 2020 at 14:40 Advertisers under pressure over Coronavirus reaction
- 27 April 2020 at 12:00 Benchmark: Market Insights Platforms
- 24 April 2020 at 09:00 National industry associations from 35 countries gather remotely
- 23 April 2020 at 17:50 Benchmark: Recommended agencies for facilitating product reviews and rating
- 23 April 2020 at 15:51 Webinar: The evolution of digital standards
- 22 April 2020 at 11:37 Webinar: The EU Pledge - a practical guide for marketers
- 21 April 2020 at 00:00 A Marketer's Approach to Diversity and Inclusion
- 21 April 2020 at 00:00 WFA launches new guide on diversity and inclusion in marketing
- 20 April 2020 at 15:30 WFA position on data and privacy
- 20 April 2020 at 09:30 U.S. ad industry encourages people to #StayHome
- 20 April 2020 at 09:00 TV broadcasters thank advertisers in France during COVID-19 lockdown
- 17 April 2020 at 17:19 Webinar: Better sponsorship outcomes through better category management
- 14 April 2020 at 12:37 Benchmark: Media Buying In South Korea
- 10 April 2020 at 13:23 Webinar+: Crisis clinic – Managing your global content production in the Covid epidemic
- 10 April 2020 at 11:37 WFA submission - Report on the application of the GDPR
- 9 April 2020 at 11:32 Webinar: Mind the gap - Video advertising reach in the age of increasing media fragmentation
- 8 April 2020 at 00:00 Maintaining an appropriate level of governance with agencies
- 7 April 2020 at 00:00 Eighty percent of multinationals deferring campaigns but the same number are creating new content in response to the Covid19 crisis
- 6 April 2020 at 16:53 Survey: Data ethics (2020)
- 6 April 2020 at 12:58 Benchmark: TV inflation in Indonesia
- 6 April 2020 at 10:28 Selling to China’s 'now' consumer through social commerce
- 6 April 2020 at 09:25 Alcohol marketers seek to prevent minors from seeing alcohol ads
- 6 April 2020 at 09:00 WFA President’s Awards honour marketing leadership initiatives
- 3 April 2020 at 00:00 WFA announces changes to global leadership team
- 2 April 2020 at 15:41 Webinar: How advertising lost sight of creativity and what to do about it
- 2 April 2020 at 10:42 Survey: Covid-19 global response (March 2020)
- 2 April 2020 at 09:24 Webinar+: Crisis clinic - Managing your media in the Covid epidemic
- 31 March 2020 at 15:24 Value at the time of the virus
- 30 March 2020 at 09:25 Webinar: WFA in 2020 - What’s now, what’s next
- 30 March 2020 at 00:00 Webinar: Crisis clinic - Sponsorship and experiential marketing during COVID-19
- 24 March 2020 at 17:33 How-to guides for responsible alcohol marketing on social media
- 24 March 2020 at 17:18 Revised AVMSD: Extension of product placement rules to UGC
- 24 March 2020 at 14:21 Webinar: The Responsible Marketing Pact - Against minors’ exposure to alcohol
- 23 March 2020 at 16:06 In the spotlight: SWA-ASA Switzerland’s Roland Ehrler
- 20 March 2020 at 14:09 Webinar: Making the most of Dynamic Creative Optimisation (DCO)
- 20 March 2020 at 10:39 Swedish marketing insights? There’s an app for that
- 20 March 2020 at 10:37 “Advertising needs an MOT”, says ISBA
- 18 March 2020 at 17:58 DGX Benchmark: Opt-in rates for cookie consent (Europe)
- 18 March 2020 at 10:00 In conversation with WFA's Global Marketer of the Year 2019
- 18 March 2020 at 09:00 L’Oréal’s Lubomira Rochet named WFA Global Marketer of the Year
- 17 March 2020 at 13:30 The US celebrates data-driven marketing that ECHO across the globe
- 17 March 2020 at 13:00 Putting in the effort gives a great Effekt in Norway
- 17 March 2020 at 12:30 Brazil elects new board
- 17 March 2020 at 12:00 Turkey welcomes new executive committee
- 16 March 2020 at 14:27 Data Ethics Board meeting overview (March 2020)
- 16 March 2020 at 13:31 Survey: Global Category Management - Displays & Point-of-Sale
- 11 March 2020 at 17:16 ePrivacy task force Meeting Overview (March 2020, Brussels)
- 10 March 2020 at 16:43 Mind the Gap - 2020
- 9 March 2020 at 13:52 Benchmark: Creative agencies in EMEA and APAC
- 9 March 2020 at 10:54 Benchmark: Covid-19 Impact on Marketing
- 6 March 2020 at 14:43 Webinar: Social Commerce in China
- 6 March 2020 at 12:10 2020: “They say time changes things, but you actually have to change them yourself” (Andy Warhol)
- 5 March 2020 at 16:06 Alcohol Marketing: literature review
- 3 March 2020 at 16:41 Data Ethics Board meeting overview (January 2020, London)
- 3 March 2020 at 15:06 Everyone’s talking about… privacy
- 3 March 2020 at 14:09 RAC Programme Meeting Overview (February 2020)
- 3 March 2020 at 11:44 GARM: Small steps and big leaps in pursuit of online safety
- 3 March 2020 at 11:24 WFA welcomes new members
- 28 February 2020 at 13:59 Benchmark: Innovation Funds
- 28 February 2020 at 09:45 ePrivacy task force Meeting Overview (December 2019, Brussels)
- 28 February 2020 at 00:00 Benchmark: Strategic Design Agencies
- 26 February 2020 at 10:47 Webinar: The future of cookies and digital advertising
- 24 February 2020 at 16:50 EU ePrivacy Regulation: WFA briefing, February 2020
- 24 February 2020 at 12:16 Top 12 thoughts from our Global Marketer of the Year shortlist
- 21 February 2020 at 17:54 Benchmark: Working/non-working marketing spends
- 20 February 2020 at 08:00 Estonian Marketing Association joins WFA
- 19 February 2020 at 13:04 PAG Meeting Overview (February 2020, Brussels)
- 19 February 2020 at 00:30 WFA responds to WHO-UNICEF-Lancet Commission report 'A future for the World's Children?'
- 18 February 2020 at 15:00 Colombia applies pressure to inadequate representation in advertising
- 18 February 2020 at 14:00 French update programme to make marketing FAIReR
- 18 February 2020 at 13:00 Philippine association elects new president
- 18 February 2020 at 12:00 Swiss advertisers advise on identifying real clicks
- 18 February 2020 at 11:00 Norway wants to take you back to school
- 18 February 2020 at 10:00 Consumers run the show at Japan’s advertising awards
- 18 February 2020 at 09:49 WFA Global Marketing Effectiveness report
- 17 February 2020 at 17:33 Driving brand value with emotional intelligence in content
- 14 February 2020 at 09:00 WFA strengthens Asia Leadership team
- 12 February 2020 at 10:48 Benchmark: Customer Data Platforms (CDP)
- 12 February 2020 at 10:45 South Africa and Unstereotype Alliance write a new chapter in the fight for equality
- 12 February 2020 at 09:49 DGX meeting overview (February 2020)
- 5 February 2020 at 17:00 Better Ads Standard for short-form video announced
- 31 January 2020 at 17:21 Transparency in global production
- 30 January 2020 at 16:59 Webinar: 'Dual quality' - UCPD revision recap and key watch-outs for transposition phase
- 30 January 2020 at 15:48 Benchmark: Recommended tools and partners for influencer marketing
- 30 January 2020 at 15:21 WFA Influencer marketing survey
- 30 January 2020 at 09:00 Four WFA partner predictions for 2020
- 30 January 2020 at 09:00 2020, a time to elevate marketing, says WFA President, Raja Rajamannar
- 29 January 2020 at 09:00 See the six shortlisted nominees for WFA Global Marketer of the Year
- 27 January 2020 at 09:00 Asahi, AXA Group, Chanel, Microsoft, Tesco join WFA
- 23 January 2020 at 16:25 WFA Priorities for the AVMSD Transposition
- 23 January 2020 at 11:54 Webinar: ePrivacy: what is it and what does it mean for advertisers?
- 22 January 2020 at 15:00 Marketing leaders take action on harmful online content
- 21 January 2020 at 17:38 The Customer Framework becomes WFA's global strategic partner for Transformation
- 20 January 2020 at 16:57 WFA considers name change
- 17 January 2020 at 12:55 Webinar: In-housing Programmatic Media Success
- 15 January 2020 at 12:00 In the spotlight: Danish Association of Advertisers’ Holger Wilcks
- 15 January 2020 at 11:30 France sets standard for measuring marketing effectiveness
- 15 January 2020 at 11:15 Colombia’s bid for self-regulation given the thumbs-up
- 15 January 2020 at 11:00 Norway exposes buzzwords that should buzz off
- 15 January 2020 at 10:45 Personalisation is U.S. marketing word of the year
- 15 January 2020 at 10:30 Brazil mobilises marketers to transform organisational cultures
- 15 January 2020 at 10:15 Pakistan reflects on a great year and looks to the future
- 14 January 2020 at 15:00 Corporate Sustainability Survey Report
- 13 January 2020 at 14:46 Benchmark: Measuring your agency creative effectiveness
- 13 January 2020 at 11:43 Benchmark: Digital asset retention policies
- 10 January 2020 at 09:23 YouTube prohibits all food and beverage ads next to kids content as of today
- 23 December 2019 at 14:18 DGX Benchmark: Standard Contractual Clauses
- 20 December 2019 at 00:00 Benchmark: Buying Channels
- 20 December 2019 at 00:00 Sourcing Forum meeting overview (December 2019)
- 20 December 2019 at 00:00 DGX Benchmark: CCPA and online behavioural advertising
- 20 December 2019 at 00:00 DGX Benchmark: Increasing data privacy awareness for Marketers
- 18 December 2019 at 11:12 Benchmark: OTT Media Buying Practices (APAC)
- 18 December 2019 at 10:50 Benchmark: Developments in the Russian media market
- 18 December 2019 at 00:00 Benchmark: Digital Marketing workload and responsibility structuring
- 17 December 2019 at 00:00 Benchmark: Fixed fees for creative assets
- 17 December 2019 at 00:00 WFA Predictions 2020
- 16 December 2019 at 00:00 Global Marketer of the Year shortlist profiled
- 16 December 2019 at 00:00 Webinar: California Consumer Privacy Act - insights for advertisers
- 16 December 2019 at 00:00 The WFA Global Sourcing Board, 6 months on
- 13 December 2019 at 18:17 PAG Meeting Overview (November 2019, Brussels)
- 13 December 2019 at 17:00 In the spotlight: ABA Brazil’s Sandra Martinelli
- 13 December 2019 at 16:45 Unstereotype Alliance launches in Turkey
- 13 December 2019 at 16:30 German report causes a buzz on purpose
- 13 December 2019 at 16:15 The UK launches cross-media measurement programme
- 13 December 2019 at 16:05 2019: the year of heightened brand accountability
- 13 December 2019 at 16:00 Kenya appoints new CEO
- 13 December 2019 at 15:45 Japan unveils declaration on digital advertising
- 13 December 2019 at 15:30 America’s got talent, and the ANA is helping to recruit it
- 13 December 2019 at 15:15 Nigeria showcases marketing excellence in West Africa
- 13 December 2019 at 11:38 Data Ethics Board meeting overview (November 2019)
- 13 December 2019 at 00:00 Webinar: Regulatory pressures on food and beverage marketing around the globe
- 11 December 2019 at 00:00 DGX meeting overview (November 2019)
- 10 December 2019 at 13:41 Webinar: Gaming Demystified - Unlocking brand growth opportunities in video gaming
- 9 December 2019 at 15:32 How a good scope of work program can benefit an organisation
- 8 December 2019 at 11:00 Can blockchain solve some of marketing’s biggest problems?
- 6 December 2019 at 16:27 Insight Forum meeting overview (December 2019)
- 6 December 2019 at 13:45 DGX: Google Q&A on privacy and advertising
- 6 December 2019 at 13:33 RAC Programme meeting overview (November 2019)
- 3 December 2019 at 10:56 Mastercard's Raja Rajamannar: 'The role of the CMO is being eroded'
- 3 December 2019 at 09:53 7 things to keep in mind when designing for integration
- 3 December 2019 at 09:34 True partners
- 2 December 2019 at 00:00 WFA names shortlist for Global Marketer of the Year 2019
- 30 November 2019 at 12:26 Benchmark: Managing slow moving or obsolete (SLOB) products
- 30 November 2019 at 12:17 Benchmark: Shopper Agency recommendations in Western Europe
- 30 November 2019 at 00:00 Benchmark: Procurement systems for marketing
- 29 November 2019 at 11:33 Meet the Global Marketer of the Year 2019 nominees: Lubomira Rochet, L’Oréal
- 29 November 2019 at 11:12 Meet the Global Marketer of the Year 2019 nominees: Cheryl Goh, Grab
- 29 November 2019 at 11:10 Meet the Global Marketer of the Year 2019 nominees: Marc Pritchard, P&G
- 29 November 2019 at 10:55 Meet the Global Marketer of the Year 2019 nominees: Fernando Machado, Burger King
- 29 November 2019 at 10:27 Meet the Global Marketer of the Year 2019 nominees: Richa Goswami, J&J
- 29 November 2019 at 00:00 Meet the Global Marketer of the Year 2019 nominees: Syl Saller, Diageo
- 28 November 2019 at 00:00 Take-outs from the Data Protection Congress 2019
- 27 November 2019 at 12:00 WFA-led Global Alliance for Responsible Media scales up efforts through the World Economic Forum
- 26 November 2019 at 19:35 Survey: Media Planning & Buying Management Tools
- 26 November 2019 at 15:09 Benchmark: Category Management of Market Research & Insights
- 26 November 2019 at 14:55 Sourcing Forum meeting overview (November 2019)
- 26 November 2019 at 12:10 Sourcing Forum meeting overview (October 2019)
- 25 November 2019 at 15:08 Privacy compliance for cookies, pixels and other types of tracker (2019)
- 25 November 2019 at 13:27 KPIs to consider when buying on TV in the MEA region
- 25 November 2019 at 11:38 ePrivacy task force meeting overview (November 2019)
- 21 November 2019 at 17:22 Media Transformation - Case Study 2: Royal Philips
- 21 November 2019 at 12:17 Webinar: Digital Asset Management
- 20 November 2019 at 00:00 Speakers announced for Global Marketer Week 2020
- 19 November 2019 at 13:29 Webinar: Blockchain in Marketing
- 18 November 2019 at 11:51 Webinar: Proliferation of kids privacy regulations
- 15 November 2019 at 12:31 Achieving greater financial transparency with your agencies
- 12 November 2019 at 15:58 Joint business statement on the proposal on collective redress in view of Council general approach
- 12 November 2019 at 13:58 Voice and audio branding strategy
- 12 November 2019 at 00:00 Standalone digital roles to diminish as big multinationals aim for more integrated, agile structures
- 4 November 2019 at 00:00 WFA President and CEO acknowledged for helping shape the digital industry
- 4 November 2019 at 00:00 Long-term agency partnership is better than short-term fling
- 4 November 2019 at 00:00 Video gaming: Why it matters to non-endemic brand owners
- 29 October 2019 at 00:00 True partnership requires a change of approach from advertisers and agencies
- 29 October 2019 at 00:00 Webinar: Better Ads Standards
- 25 October 2019 at 00:00 Webinar: Designing for integration
- 24 October 2019 at 00:00 Steering Media from the Centre
- 24 October 2019 at 00:00 Global Agency Group Profiles
- 24 October 2019 at 00:00 Major media pitches in 2019
- 24 October 2019 at 00:00 Maximising the value of media using the Ebiquity Media Model
- 18 October 2019 at 14:52 DGX Benchmark on partners for data privacy strategy on implementation
- 15 October 2019 at 00:00 WFA CEO: Bicky Burger’s tasteless ad shows there’s still much to do to ‘unstereotype’ advertising
- 15 October 2019 at 00:00 Webinar: How can marketing change the world?
- 11 October 2019 at 14:16 WFA and Latin American associations commit to action on harmful ad stereotypes
- 11 October 2019 at 13:33 Buenos Aires Declaration for Progressive Advertising
- 11 October 2019 at 00:00 Webinar: Contagious presents Cannes Deconstructed 2019
- 10 October 2019 at 12:34 WFA y sus asociaciones de anunciantes se comprometen a actuar sobre los estereotipos dañinos
- 10 October 2019 at 12:25 Declaración para una Publicidad Progresiva
- 10 October 2019 at 00:00 DGX Benchmark on Digital asset retention policies
- 9 October 2019 at 00:00 Designing for integration: Global marketing communications organisation research
- 9 October 2019 at 00:00 Recommended law firms with global agency contract drafting experience
- 9 October 2019 at 00:00 DGX Benchmark on data protection/data privacy structure
- 4 October 2019 at 10:39 Global advertisers launch drive to establish cross-media measurement principles
- 4 October 2019 at 10:13 WFA launches Global Marketer of the Year 2019
- 3 October 2019 at 15:27 What does it take to become WFA’s Global Marketer of the Year?
- 1 October 2019 at 13:48 Belgium unveils Digital Ad Trust label
- 1 October 2019 at 13:38 Norway forms influencer marketing self-regulatory group
- 1 October 2019 at 13:28 Blockchain can create more efficiency and transparency in digital marketing, according to German study
- 1 October 2019 at 13:18 Italy launches manual for tenders and client-agency relationships
- 1 October 2019 at 13:08 The Netherlands publishes influencer marketing guide and checklist
- 1 October 2019 at 13:05 Better marketing takes centre stage in Finland
- 1 October 2019 at 13:00 Advertising Council in Turkey launched
- 1 October 2019 at 10:14 Let's talk about bias
- 1 October 2019 at 00:00 PAG Meeting Overview (September 2019, Brussels)
- 30 September 2019 at 00:00 Webinar: Rights Management & Asset Optimisation
- 26 September 2019 at 00:00 RAC Programme meeting overview (September 2019)
- 25 September 2019 at 13:58 In the spotlight: MAZ Zimbabwe’s Gillian Rusike
- 24 September 2019 at 09:23 Video gaming goes mainstream in APAC
- 23 September 2019 at 16:18 Joint advertising industry position paper on collective redress
- 20 September 2019 at 00:00 Data Ethics Board meeting overview (September 2019)
- 18 September 2019 at 00:00 Gaming Demystified: Unlocking brand growth opportunities in video gaming
- 16 September 2019 at 18:43 YouTube struggles with thorny issue of kids’ data
- 10 September 2019 at 08:46 WFA and strategic partner Digital Decisions release Digital Media Benchmark
- 9 September 2019 at 00:00 DGX meeting overview (September 2019)
- 6 September 2019 at 00:00 Webinar: More effective agency management
- 5 September 2019 at 00:00 Benchmark: Event & Experimental Agencies (Australia)
- 4 September 2019 at 14:48 WFA announces first speakers for Global Marketer Week Singapore 2020
- 4 September 2019 at 12:58 Marketing leaders on the state of the industry
- 4 September 2019 at 00:00 Cannes 2019 Wrap
- 3 September 2019 at 19:21 Advertising has rebranded diversity, and it isn’t a positive change
- 2 September 2019 at 00:00 Effective Agency Management
- 27 August 2019 at 00:00 Benchmark: Naming Agency recommendations
- 27 August 2019 at 00:00 Benchmark on global e-commerce sourcing strategies
- 23 August 2019 at 00:00 DGX Benchmark on collection and notification policies for stakeholder data
- 20 August 2019 at 00:00 Advertising production payment guidelines
- 20 August 2019 at 00:00 DGX Benchmark on age verification techniques
- 20 August 2019 at 00:00 Survey on Global Agency Relations Management: roles & responsibilities
- 13 August 2019 at 00:00 State of Play: Gambling Advertising in the EU | Last update: July 2019
- 9 August 2019 at 00:00 One-pager on production vendor rosters
- 8 August 2019 at 00:00 DGX Benchmark on customer data retention and notification
- 2 August 2019 at 00:00 Benchmark: Media SLAs & transparency
- 31 July 2019 at 14:50 Why humility is more critical than ever for effective leadership
- 31 July 2019 at 14:21 A campaign for better measurement
- 31 July 2019 at 00:00 Working with celebrities and influencers in China
- 30 July 2019 at 11:27 Ioana Dănilă joins WFA as Marketing Insights Manager
- 26 July 2019 at 00:00 PAG Platform Policy Group Meeting Overview (July 2019, Brussels)
- 25 July 2019 at 15:00 In the spotlight: UBA Belgium’s Chris Van Roey
- 25 July 2019 at 14:43 Spanish launch guide to improve online user experience
- 25 July 2019 at 14:16 Finnish association changes its name
- 25 July 2019 at 14:15 Slovak brands association merges with industry coalition on packaging and environment
- 25 July 2019 at 14:12 Nigerians address business growth in a volatile economy
- 25 July 2019 at 14:03 Filipinos celebrate brands that “get personal”
- 24 July 2019 at 00:00 RAC Programme meeting overview (July 2019)
- 18 July 2019 at 17:25 WFA co-signs letter raising concerns about Dual Quality law
- 17 July 2019 at 00:00 CMO Forum meeting overview (June 2019)
- 11 July 2019 at 09:00 WFA announces plans to launch the Polish Advertisers Association
- 11 July 2019 at 00:00 Sourcing Forum meeting overview (June 2019)
- 11 July 2019 at 00:00 The hidden gem: How clients benefit from long-term partnerships
- 5 July 2019 at 00:00 Webinar: Bridging the Gap - Digital Marketing Essentials for Policy Teams
- 5 July 2019 at 00:00 Webinar: Estándares Publicitarios no Intrusivos
- 4 July 2019 at 00:00 WFA alert: France and UK develop new guidance on cookies and ad trackers
- 3 July 2019 at 10:25 Redefining the marketing procurement value proposition
- 2 July 2019 at 10:30 Setting up a digital hub? Don’t forget to plug in the people
- 28 June 2019 at 00:00 DGX meeting overview (June 2019)
- 28 June 2019 at 00:00 Data Ethics Board meeting overview (6 June 2019)
- 28 June 2019 at 00:00 Data Ethics Board meeting overview (24 June 2019)
- 27 June 2019 at 00:00 Media Forum Meeting Overview (June 2019, Shanghai)
- 25 June 2019 at 22:29 In the spotlight: CAA Argentina’s Philip Perez
- 25 June 2019 at 22:28 Italians unveil big data management initiative for marketers
- 25 June 2019 at 22:28 Unstereotype Alliance announces local chapters in South Africa and Turkey
- 25 June 2019 at 22:24 Irish address data ethics in advertising
- 25 June 2019 at 22:23 French creative lab rewards emotional works against incivility
- 25 June 2019 at 10:09 Seven take-outs from Cannes 2019
- 25 June 2019 at 00:00 Sourcing Forum meeting overview (May 2019)
- 19 June 2019 at 10:24 WFA launches the Voice Coalition at Cannes Lions
- 19 June 2019 at 00:00 Voice Commerce Research
- 18 June 2019 at 09:00 WFA launches The State of Advertising report
- 18 June 2019 at 06:00 Global Alliance for Responsible Media launches to address digital safety
- 18 June 2019 at 00:00 Recommended global production/implementation agency
- 17 June 2019 at 00:00 The State of Advertising
- 3 June 2019 at 00:00 Creative crowdsourcing platforms: top tips to contracting for procurement
- 1 June 2019 at 00:00 Benchmark: Category management - Stock images
- 31 May 2019 at 00:00 Benchmark: Supply Chain Finance (SCF) solutions
- 29 May 2019 at 00:00 WFA Forum (May 2019, Japan)
- 24 May 2019 at 14:26 GDPR represents the beginning, not the end, of the data privacy journey
- 24 May 2019 at 10:43 Five common pitfalls of in-housing marketing services
- 23 May 2019 at 18:32 Making sense of measurement: What does good look like?
- 22 May 2019 at 09:30 In the spotlight: Israel Marketing Association’s Talma Biro
- 22 May 2019 at 09:25 Italians welcome new Director General
- 22 May 2019 at 09:20 Brazilians launch guide to combat harassment at events
- 22 May 2019 at 09:10 Dutch unveil new brand positioning and identity
- 22 May 2019 at 09:10 Spanish recognise university students for marketing effectiveness
- 22 May 2019 at 09:05 Moroccans elect new president
- 22 May 2019 at 09:00 Cameroonians appoint new President
- 22 May 2019 at 00:00 RAC Programme meeting overview (May 2019)
- 21 May 2019 at 10:39 China’s home-grown successes
- 21 May 2019 at 10:00 WFA launches Global Sourcing Board
- 20 May 2019 at 00:00 Building a future-proof marketing procurement strategy
- 20 May 2019 at 00:00 Handbook of good practices and responsibility for ending harassment in events
- 16 May 2019 at 00:00 Benchmark: 3rd-party consultant to manage the Client-Agency relationship
- 15 May 2019 at 18:27 WFA statement on the "Christchurch Call to Action" in Paris
- 15 May 2019 at 00:00 PAG Meeting Overview (May 2019, Brussels)
- 10 May 2019 at 00:00 Webinar: The Global Media Charter
- 10 May 2019 at 00:00 Sourcing Forum meeting overview (April 2019)
- 9 May 2019 at 00:00 Global Content Production Ecosystem 2018
- 3 May 2019 at 11:32 Driving the programmatic disclosure you desire: An 8-point checklist
- 3 May 2019 at 00:00 Swedish Advertisers' guide to digital advertising
- 2 May 2019 at 13:28 People + Purpose = Performance
- 30 April 2019 at 12:15 Putting people first
- 30 April 2019 at 11:59 Why policy professionals need to get excited about marketing
- 30 April 2019 at 10:19 Partnering with Finance
- 25 April 2019 at 11:05 In the spotlight: ANDA Colombia’s Elizabeth Melo
- 25 April 2019 at 10:58 26 advertiser associations gather in Lisbon
- 25 April 2019 at 10:51 Swedish association welcomes new CEO
- 25 April 2019 at 10:34 French association changes its name
- 25 April 2019 at 10:27 Kenyan association appoints new board
- 25 April 2019 at 10:20 Indian advertisers address “the connectedness paradox”
- 25 April 2019 at 10:18 Belgium identifies 6 key industry trends
- 24 April 2019 at 00:00 Benchmark on launch strategies
- 24 April 2019 at 00:00 Member barometer 2019
- 23 April 2019 at 00:00 Sourcing Forum meeting overview (March 2019)
- 23 April 2019 at 00:00 Data Ethics Board meeting overview (April 2019)
- 23 April 2019 at 00:00 Benchmark on shifting consumer behavior in Germany
- 16 April 2019 at 00:00 Benchmark: Category management pass-through or 3rd party costs
- 12 April 2019 at 00:00 Progressive Programmatic Solutions workshop overview (April 2019)
- 9 April 2019 at 00:00 Benchmark on sourcing post-production
- 9 April 2019 at 00:00 Better Marketing: Marketing can be a force for positive gender and ethnicity portrayals
- 9 April 2019 at 00:00 Benchmark on global sponsorship investments
- 8 April 2019 at 00:00 Benchmark on Supplier Relationship Management (SRM) models
- 8 April 2019 at 00:00 Webinar: Marketing Production Trends for 2019
- 4 April 2019 at 00:00 APAC Programmatic Maturity Report 2018
- 4 April 2019 at 00:00 Annual Report 2018
- 3 April 2019 at 14:38 WFA launches Guide to Better Marketing
- 3 April 2019 at 00:00 10 years of Project Reconnect: What we've learned
- 3 April 2019 at 00:00 Data Ethics Board meeting overview (March 2019)
- 3 April 2019 at 00:00 Media Transformation Case Study: Deutsche Telekom
- 2 April 2019 at 00:00 Better Marketing: Marketing can deliver positive social and political change
- 2 April 2019 at 00:00 Better Marketing: Marketing can deliver meaningful human experiences
- 2 April 2019 at 00:00 Better Marketing: Marketing can save the Internet
- 1 April 2019 at 10:13 WFA Global Marketer Week 2020 goes to Singapore
- 1 April 2019 at 00:00 DGX Benchmark on email/newsletter tracking pixels
- 29 March 2019 at 08:00 WFA President’s Awards honour marketing leadership initiatives
- 28 March 2019 at 08:17 WFA urges brands to hold platforms to account
- 27 March 2019 at 08:00 Marketing and Policy teams need to work more closely together, shows new WFA research
- 27 March 2019 at 00:00 Putting People First: 10 years of WFA's Project Reconnect
- 27 March 2019 at 00:00 Bridging the gap between marketing and policy
- 26 March 2019 at 16:10 Mastercard’s Raja Rajamannar named WFA President
- 19 March 2019 at 00:00 RAC Programme meeting overview (February 2019)
- 15 March 2019 at 15:32 In the spotlight: AANA Australia’s John Broome
- 15 March 2019 at 15:16 Unstereotype Alliance launches in Brazil
- 15 March 2019 at 15:00 ANA sets up marketing certification programme
- 15 March 2019 at 14:47 1 Euro spent on advertising in Portugal generates more than 4 Euro in GDP
- 15 March 2019 at 14:26 Roles are changing in advertising in Turkey
- 15 March 2019 at 14:06 French advertisers commit to a more responsible digital ecosystem
- 15 March 2019 at 13:59 Consumers reward the best advertising campaigns in Japan
- 15 March 2019 at 13:48 Swedish advertisers launch transparency guide
- 15 March 2019 at 13:40 Norway celebrates the “beekeepers” of advertising effectiveness
- 14 March 2019 at 00:00 DGX meeting overview (March 2019)
- 14 March 2019 at 00:00 PAG Meeting Overview (February 2019, Brussels)
- 28 February 2019 at 19:25 WFA unveils event lineup and speakers for Global Marketer Conference
- 28 February 2019 at 18:38 How can marketing change the world for the better?
- 28 February 2019 at 18:37 How can policy and marketing functions align?
- 28 February 2019 at 18:33 Exploring the global marketing organisation of the future
- 28 February 2019 at 18:25 Evolving marketing procurement beyond costs
- 28 February 2019 at 15:23 Getting our priorities straight
- 28 February 2019 at 13:09 Putting the Media Charter into action
- 28 February 2019 at 11:14 Media agency management: Where are we headed?
- 20 February 2019 at 11:40 Nine out of ten marketers in APAC buy media programmatically
- 19 February 2019 at 00:00 Data Ethics Board meeting overview (February 2019)
- 15 February 2019 at 00:00 Media Agency Models & Remuneration 2019
- 12 February 2019 at 04:12 Media Forum meeting overview (February 2019, Singapore)
- 12 February 2019 at 00:00 Benchmark: Programmatic Practice & Proficiency in APAC
- 12 February 2019 at 00:00 DGX meeting overview (February 2019)
- 12 February 2019 at 00:00 Webinar: Global Agency Remuneration 2018
- 8 February 2019 at 09:01 Mastercard’s Raja Rajamannar named WFA Global Marketer of the Year
- 8 February 2019 at 00:00 Webinar: The new frontier for ad fraud
- 5 February 2019 at 00:00 2019 Marketing Production Trends
- 4 February 2019 at 00:00 DGX Benchmark on data privacy controls and audit frameworks
- 4 February 2019 at 00:00 Facebook and GDPR benchmark
- 31 January 2019 at 10:17 David Wheldon: The ground is changing but the basics remain the same
- 31 January 2019 at 09:32 7 in 10 clients: changing remuneration models will improve relations with agencies
- 29 January 2019 at 14:21 WFA hires Max Schmidt and Joel Gan
- 29 January 2019 at 00:00 Diversity & Inclusion in the Production Industry
- 25 January 2019 at 00:00 Media Forum meeting overview (October 2018, Amsterdam)
- 25 January 2019 at 00:00 Media Forum Meeting Overview (November 2018, New York)
- 25 January 2019 at 00:00 DGX Benchmark on Facebook and GDPR
- 22 January 2019 at 00:00 WFA position on online HFSS ad ban (New Deal for Consumers)
- 18 January 2019 at 16:09 In the spotlight: OWM Germany’s Joachim Schuetz
- 17 January 2019 at 16:12 Joint Business Statement on collective redress in view of European Parliament IMCO vote
- 14 January 2019 at 09:42 WFA launches Global Media Board
- 10 January 2019 at 00:00 Photography: Product, Beauty & Life Style Shoots
- 9 January 2019 at 18:06 Coalition for Better Ads to adopt Better Ads Standards worldwide to improve consumer experience online
- 9 January 2019 at 16:30 WFA welcomes the global expansion of the Better Ads Standards
- 7 January 2019 at 16:35 China looks back at 40 years of brand building
- 7 January 2019 at 00:00 Global Agency Remuneration 2018
- 26 December 2018 at 11:50 5 WFA marketing predictions for 2019
- 20 December 2018 at 16:12 What does 2019 hold for marketers?
- 20 December 2018 at 16:08 2018, the year of...
- 20 December 2018 at 12:00 Australian association strengthens guidance on body image
- 20 December 2018 at 11:45 Danish advertisers create guide to brand safety
- 20 December 2018 at 11:30 Effie Awards launches in Pakistan
- 20 December 2018 at 11:15 Students compete in marketing effectiveness awards in Spain
- 18 December 2018 at 17:26 WFA CEO: 2018 in review
- 18 December 2018 at 17:20 Global Marketer of the Year 2018 nominees: Ukonwa Ojo
- 18 December 2018 at 17:17 Global Marketer of the Year 2018 nominees: Marc Pritchard
- 18 December 2018 at 16:26 Global Marketer of the Year 2018 nominees: Keith Weed
- 18 December 2018 at 16:15 Global Marketer of the Year 2018 nominees: Raja Rajamannar
- 18 December 2018 at 16:02 Global Marketer of the Year 2018 nominees: Claudia Willvonseder
- 18 December 2018 at 16:00 Global Marketer of the Year 2018 nominees: Syl Saller
- 18 December 2018 at 10:34 4 WFA policy predictions for 2019
- 14 December 2018 at 00:00 Webinar: Achieving data-driven marketing success - Balancing the need for mindset alongside strategy
- 14 December 2018 at 00:00 Webinar: Content Production Strategy Framework
- 14 December 2018 at 00:00 Sourcing Forum Meeting Overview NY December 2018
- 14 December 2018 at 00:00 Benchmark on Engaging with local freelancers in Europe
- 7 December 2018 at 10:19 5 of the Most Contagious ideas of 2018
- 6 December 2018 at 10:07 WFA study ranks countries by programmatic maturity
- 6 December 2018 at 09:29 DGX meeting materials - (December 2018)
- 6 December 2018 at 00:00 Digital Governance Exchange meeting – December 2018, London
- 4 December 2018 at 00:00 Benchmark results on collecting personal data
- 4 December 2018 at 00:00 Global Programmatic Maturity Report 2018
- 3 December 2018 at 00:00 Survey on Performance Marketing
- 28 November 2018 at 19:33 Airbnb, Panasonic, Shiseido join WFA
- 28 November 2018 at 16:28 Tackling gender bias in advertising: six lessons from Unstereotype Alliance member P&G
- 28 November 2018 at 14:19 The 6 global marketers of 2018 in 12 tweets
- 28 November 2018 at 14:06 8 insights for global marketers on sourcing content production
- 28 November 2018 at 13:51 TV and online video costs to rise considerably, forecasts show
- 28 November 2018 at 13:48 GDPR: the emergence of a global standard on privacy?
- 28 November 2018 at 13:03 WFA statement on the '3ve' ad fraud schemes takedown
- 28 November 2018 at 11:27 Brand safety, ePrivacy, AVMSD… WFA members’ policy priorities
- 21 November 2018 at 16:00 In the spotlight: ML Finland’s Riikka-Maria Lemminki
- 21 November 2018 at 15:52 Only 10% of voiceovers in Turkey are female, research shows
- 21 November 2018 at 15:45 Charter on responsible advertising launched in Belgium
- 21 November 2018 at 15:39 Singaporean association names new president
- 21 November 2018 at 15:31 Fashion brand Diesel wins Golden Drum 2018
- 21 November 2018 at 14:36 Creativity is more important than data, say four out of 10 Norwegian advertisers
- 21 November 2018 at 14:23 Mobility campaign wins top award in Spain
- 21 November 2018 at 14:17 Campaign about ‘indoor generation’ awarded in Denmark
- 21 November 2018 at 00:00 RAC Meeting – November, 2018
- 20 November 2018 at 00:00 Media cost inflation & deflation forecasts 2019
- 20 November 2018 at 00:00 PAG Meeting Overview (November 2018, Brussels)
- 15 November 2018 at 00:00 Webinar: Brazil’s new data privacy regulation - what is it and what does it mean for marketers?
- 12 November 2018 at 00:00 Data Driven Marketing 2018 survey results
- 9 November 2018 at 00:00 Webinar: Progressive gender portrayals in advertising
- 8 November 2018 at 00:00 Sourcing Forum Meeting - Amsterdam November 2018
- 7 November 2018 at 11:56 WFA names shortlist for Global Marketer of the Year 2018
- 6 November 2018 at 12:14 The Road to Content Excellence
- 5 November 2018 at 18:23 WFA recruits Caroline Pathy to support flagship CMO network
- 31 October 2018 at 00:00 Recommendations for licensing fonts
- 31 October 2018 at 00:00 Sourcing Forum Meeting Overview Singapore October 2018
- 31 October 2018 at 00:00 Data Transparency Advisory Board meeting materials October 2018
- 30 October 2018 at 00:00 Report: The Road to Content Excellence
- 29 October 2018 at 00:00 Webinar: Pressures on food marketing around the globe
- 26 October 2018 at 11:44 UN calls for greater cooperation with industry - but that’s not happening at a national level
- 24 October 2018 at 15:34 In the spotlight: MSK Kenya’s Joel Karubiu
- 24 October 2018 at 13:40 Dutch association welcomes new managing director
- 24 October 2018 at 13:31 British advertisers unveil new influencer contracts
- 24 October 2018 at 12:43 Malaysia’s privacy law to be updated, announces minister at MAA-WFA event
- 24 October 2018 at 12:38 U.S. ad industry launches data transparency label
- 24 October 2018 at 12:26 Argentina launches pledge on marketing to children
- 24 October 2018 at 12:20 Belgian association publishes Digital Media Charter
- 24 October 2018 at 12:10 Advertiser associations gather in London
- 22 October 2018 at 00:00 DGX benchmark on Facebook’s classification of 1st vs 3rd party
- 18 October 2018 at 00:00 Agency Fee Decision Tree, an easier way to choose the right fee model
- 16 October 2018 at 00:00 Digital Advertising to children under GDPR
- 16 October 2018 at 00:00 6 tips to keep in mind when marketing to children online
- 12 October 2018 at 00:00 Benchmark on payment terms regulations for marketing products and services
- 6 October 2018 at 00:00 DGX meeting overview (September 2018)
- 3 October 2018 at 00:00 DGX meeting overview (October 2018)
- 27 September 2018 at 17:05 Stakeholders including WFA develop voluntary code on disinformation
- 26 September 2018 at 00:00 RAC - Meeting presentations – September 26, 2018
- 25 September 2018 at 11:24 WFA welcomes new global marketing code
- 25 September 2018 at 10:50 In the spotlight: SOZ Slovenia’s Mojca Briščik
- 25 September 2018 at 10:40 Advertiser associations meet in Lima
- 25 September 2018 at 10:30 Indian association re-elects Sunil Kataria as chairman
- 25 September 2018 at 10:20 Norwegian advertisers launch platform to improve client-agency partnerships
- 25 September 2018 at 10:10 Danish association welcomes new CEO
- 25 September 2018 at 10:00 Brazilian association CEO named 'Marketing Citizen' of the Year
- 25 September 2018 at 00:00 PAG Meeting Overview (September 2018, Brussels)
- 25 September 2018 at 00:00 Why an Eco-Friendly Production Makes a World of Sense
- 24 September 2018 at 09:00 WFA names first MENA Chair for WFA Forum
- 19 September 2018 at 10:46 Latin America comes together
- 18 September 2018 at 00:00 Remuneración de agencias Latam
- 13 September 2018 at 00:00 Data Transparency Advisory Board meeting materials September 2018
- 11 September 2018 at 00:00 Media Forum Meeting Overview - Dmexco (September 2018, Cologne)
- 5 September 2018 at 16:06 WFA launches Global Marketer of the Year 2018
- 5 September 2018 at 15:06 Nine steps to identifying an agency set-up that fits your organisation’s needs
- 4 September 2018 at 15:25 WFA Global Marketer of the Year partners, The Drum, on challenges facing today’s marketers
- 31 August 2018 at 00:00 Recommended creative agencies in APAC
- 24 August 2018 at 18:38 ANA updates media agency contract template
- 24 August 2018 at 18:38 In the spotlight: ANDA Peru’s Rodolfo León
- 24 August 2018 at 18:38 Australian ad industry releases guidance on digital advertising
- 24 August 2018 at 18:37 Filipinos celebrate the best in brand building
- 24 August 2018 at 18:37 Argentina applauds successful brand comebacks
- 14 August 2018 at 00:00 Survey on content production-data and benchmarking
- 14 August 2018 at 00:00 Global CMO Insights from Cannes
- 1 August 2018 at 00:00 Final position on New Deal for Consumers
- 26 July 2018 at 13:39 Global CMO insights from Cannes
- 26 July 2018 at 00:00 Webinar: The future of agency rosters
- 26 July 2018 at 00:00 WFA Data Transparency Advisory Board meeting materials July 2018
- 20 July 2018 at 10:26 Brands to invest more on influencers
- 20 July 2018 at 09:00 In the spotlight: ANDA Chile’s Fernando Mora
- 20 July 2018 at 08:55 British advertisers launch influencer research and toolkit
- 20 July 2018 at 08:50 Dutch ad industry issues tender for new cross-media audience measurement
- 20 July 2018 at 08:45 GCC association tackles gender stereotypes in ads and advertising to children
- 20 July 2018 at 08:40 Australian association strengthens guidance on gender stereotypes
- 20 July 2018 at 08:35 Italian advertisers launch KPIs project globally
- 20 July 2018 at 08:30 China association appoints new board
- 20 July 2018 at 08:25 Norwegians tackle ad industry delusions
- 16 July 2018 at 00:00 GroupM's TYNY June 2018
- 14 July 2018 at 00:00 Benchmark on Sourcing Adaptation & Transcreation
- 14 July 2018 at 00:00 Benchmark on sourcing talent
- 13 July 2018 at 00:00 WFA talks Better Marketing: Data opportunities
- 13 July 2018 at 00:00 WFA talks Better Marketing: The death of advertising?
- 13 July 2018 at 00:00 Benchmark on Production Pre-payments
- 13 July 2018 at 00:00 WFA talks Better Marketing: Purpose
- 13 July 2018 at 00:00 WFA talks Better Marketing: Platform challenges
- 13 July 2018 at 00:00 Webinar: Content in a connected world
- 13 July 2018 at 00:00 Data Transparency Advisory Board meeting overview June 2018
- 13 July 2018 at 00:00 CMO Forum Meeting Overview Cannes June 2018
- 13 July 2018 at 00:00 WFA talks Better Marketing: The CMO agenda
- 13 July 2018 at 00:00 WFA talks Better Marketing: Gender and diversity
- 13 July 2018 at 00:00 WFA talks Better Marketing: The future of the agency model
- 11 July 2018 at 00:00 Data Processing Agreement for Advertisers (2018)
- 10 July 2018 at 15:16 Life after GDPR: what next for the advertising industry?
- 10 July 2018 at 14:13 Data Processing Agreement template for advertisers launched
- 10 July 2018 at 00:00 Código de buenas prácticas en licitaciones de agencias de publicidad (PERU)
- 9 July 2018 at 00:00 Benchmark on corporate social media pages, cookies and data usage post - GDPR
- 5 July 2018 at 00:00 Survey on Influencer Marketing
- 4 July 2018 at 00:00 DGX meeting overview (June 2018)
- 29 June 2018 at 17:02 Notes from the beach: the evolution of partnerships
- 29 June 2018 at 00:00 Global Access to Nutrition Index 2018
- 28 June 2018 at 17:31 Taking the brand safety agenda forward
- 28 June 2018 at 09:36 Growing pains: Marketing procurement is moving beyond the ‘misunderstood teenager’ years
- 27 June 2018 at 00:00 Sourcing Forum Meeting Overview Malmo June 2018
- 21 June 2018 at 09:36 WFA releases full version of Global Media Charter to reform digital ad ecosystem
- 21 June 2018 at 00:00 Global Media Charter
- 21 June 2018 at 00:00 Webinar: A strategic global sourcing approach to influencer content production
- 18 June 2018 at 16:02 French industry addresses concerns in open letter to Google
- 18 June 2018 at 15:15 In the spotlight: APAN Portugal’s Manuela Botelho
- 18 June 2018 at 14:16 Zimbabwe unveils the country’s ‘superbrands’
- 18 June 2018 at 14:16 Turkish association re-elects Ahmet Pura as chairman
- 18 June 2018 at 14:15 Argentina welcomes new board
- 18 June 2018 at 14:15 National advertiser associations gather in Tokyo
- 18 June 2018 at 10:02 Brazilian advertisers name new board
- 14 June 2018 at 00:00 Tutorial Key Performance Indicator
- 12 June 2018 at 10:29 Roster arrangements under review at 74% of multinational brands
- 12 June 2018 at 00:00 Survey on The Future of Agency Rosters
- 8 June 2018 at 00:00 Benchmark on marketing research methodologies
- 8 June 2018 at 00:00 Media Forum Meeting Overview (June 2018, Barcelona)
- 5 June 2018 at 10:03 The case for unstereotyping ads
- 4 June 2018 at 00:00 Webinar: GDPR for marketers - what do you need to know and how are other brands preparing?
- 30 May 2018 at 00:00 DGX meeting overview (May 2018)
- 22 May 2018 at 00:00 WFA Global Marketer Week 2019 to take place in Lisbon
- 18 May 2018 at 02:48 WFA President’s Awards honour marketing leadership initiatives in seven countries
- 17 May 2018 at 03:00 Global advertisers demand reform of digital ad ecosystem
- 16 May 2018 at 00:00 WFA launches Guide to Progressive Gender Portrayals in Advertising
- 16 May 2018 at 00:00 Media Transformation Meeting Overview Tokyo May 2018
- 15 May 2018 at 11:54 Global Intelligence by Zenith
- 15 May 2018 at 00:00 WFA announces changes to global leadership team
- 14 May 2018 at 12:00 A guide to progressive gender portrayals in advertising
- 9 May 2018 at 00:00 Benchmark on Ecommerce capabilities
- 8 May 2018 at 00:00 DGX meeting overview (April 2018)
- 7 May 2018 at 00:00 Benchmark: Agency recommendation, India: Lifestyle communications/quantitative product research
- 4 May 2018 at 00:00 Benchmark on structure and size of market research organisations
- 3 May 2018 at 12:32 WFA unveils final speakers for Global Marketer Week
- 3 May 2018 at 00:00 Webinar: Independent media advisors
- 3 May 2018 at 00:00 PAG Meeting Overview (May 2018, Brussels)
- 3 May 2018 at 00:00 RAC - Meeting presentations – May 3, 2018
- 2 May 2018 at 17:46 EU Pledge launches accountability mechanism
- 2 May 2018 at 00:00 Briefing on New Deal for Consumers
- 27 April 2018 at 16:54 In the spotlight: Union des marques France’s Jean-Luc Chetrit
- 26 April 2018 at 12:11 Let's unstereotype it
- 25 April 2018 at 10:03 GDPR awareness and action gap reduces significantly among marketers as compliance deadline approaches
- 25 April 2018 at 00:00 Sourcing Forum Meeting Overview Singapore April 2018
- 25 April 2018 at 00:00 GDPR Survey - Brand owners' views on GDPR risks, readiness and challenges
- 21 April 2018 at 17:25 Chilean association launches forum on gender stereotypes in advertising
- 21 April 2018 at 17:20 Japanese association releases guidelines for production contracts
- 21 April 2018 at 16:48 A new dawn for ad standards in Colombia
- 21 April 2018 at 16:41 Australian advertisers launch advertising sentiment index
- 21 April 2018 at 16:34 Finnish association welcomes new chairman
- 21 April 2018 at 16:30 Israel association appoints deputy CEO
- 20 April 2018 at 10:17 WFA Manifesto for Online Data Transparency
- 20 April 2018 at 09:00 WFA calls on brands to embrace culture of data transparency
- 20 April 2018 at 00:00 WFA Manifesto for Online Data Transparency
- 18 April 2018 at 00:00 Agency Family Tree: Global, APAC and China
- 18 April 2018 at 00:00 Media Forum Meeting Overview (April 2018, New York)
- 16 April 2018 at 11:39 The media transformers?
- 29 March 2018 at 12:00 Global viewability improves for video but display lags
- 29 March 2018 at 11:30 Deliverable-driven agency payments
- 29 March 2018 at 10:00 The lesson of Facebook: the online business model must adapt
- 29 March 2018 at 09:00 ABCs of clients in control
- 29 March 2018 at 00:00 IFBA LATAM Taskforce messaging documents
- 28 March 2018 at 00:00 Sourcing Forum Meeting Overview NY March 2018
- 28 March 2018 at 00:00 EASA Digital Blue Book (2017)
- 28 March 2018 at 00:00 Global viewability benchmarks 2017
- 23 March 2018 at 18:00 WFA's position on Facebook / Cambridge Analytica revelations
- 21 March 2018 at 00:00 WFA FORUM Meeting Overview London March 2018
- 19 March 2018 at 16:01 1,700 attend African Digital Summit in Casablanca
- 19 March 2018 at 16:01 British advertisers launch digital viewability standard
- 19 March 2018 at 16:01 In the spotlight: JAA Japan’s Shinji Suzuki
- 19 March 2018 at 16:00 Philippine association welcomes new president
- 19 March 2018 at 16:00 Norway celebrates marketing success stories
- 19 March 2018 at 16:00 Belgian advertisers launch transparency charter on GDPR
- 14 March 2018 at 00:00 Sourcing Forum Meeting Overview Shanghai March 2018
- 14 March 2018 at 00:00 WFA FORUM Meeting Overview Dubai March 2018
- 14 March 2018 at 00:00 Media Forum Meeting Overview (March 2018, Shanghai)
- 9 March 2018 at 10:28 Major multinationals go beyond auditing as independent advisor role evolves
- 7 March 2018 at 00:00 RAC - Meeting presentations – February 21, 2018
- 6 March 2018 at 00:00 PAG Meeting Overview (February 2018, Brussels)
- 1 March 2018 at 00:00 Benchmark: Sourcing production consultants
- 28 February 2018 at 14:36 Eliminating the most annoying ad formats
- 26 February 2018 at 15:00 Global Marketer of the Year: Keith Weed on the marketing organisation
- 26 February 2018 at 15:00 Global Marketer of the Year: Keith Weed on agency partners
- 26 February 2018 at 15:00 Global Marketer of the Year: Keith Weed on making a difference
- 26 February 2018 at 15:00 Global Marketer of the Year: Keith Weed on 2017 and 2018 priorities
- 26 February 2018 at 00:00 Webinar: ePrivacy - what is it and what does it mean for brands? (2018)
- 23 February 2018 at 14:52 WFA announces first speakers for Global Marketer Week
- 21 February 2018 at 00:00 Sourcing Forum Meeting Overview Düsseldorf February 2018
- 19 February 2018 at 13:15 In the spotlight: ISBA UK’s Phil Smith
- 19 February 2018 at 13:07 Turkish ad industry launches platform to fight ad fraud
- 19 February 2018 at 13:07 French advertisers launch responsible marketing commitments
- 19 February 2018 at 10:09 Swedish ad industry launches podcast measurement standards
- 19 February 2018 at 10:08 Israel celebrates game changers in marketing
- 19 February 2018 at 10:07 Canadian association appoints new senior staff
- 19 February 2018 at 10:07 Americans celebrate women changing stereotypes
- 19 February 2018 at 00:00 Survey on Independent Media Advisors
- 19 February 2018 at 00:00 Mergers & Acquisitions 2017
- 16 February 2018 at 12:00 WFA introduction to gender stereotypes in advertising and the Unstereotype Alliance
- 16 February 2018 at 00:00 Alcohol advertising in digital and social media
- 16 February 2018 at 00:00 WFA position on gender stereotypes in advertising
- 13 February 2018 at 00:00 Coalition for Better Ads: Feb 2018 State of play
- 12 February 2018 at 12:21 Unilever’s Keith Weed named WFA Global Marketer of the Year
- 9 February 2018 at 12:07 Major multinationals hike programmatic budgets while seeking greater control
- 9 February 2018 at 00:00 DGX meeting overview (February 2018)
- 4 February 2018 at 12:25 WFA position on reference to “minors” in context of reducing exposure to HFSS food advertising (2018)
- 2 February 2018 at 00:00 ePrivacy task force meeting materials 29 Jan 2018
- 2 February 2018 at 00:00 WFA DGX Guide to Data Transparency & GDPR
- 1 February 2018 at 16:05 10 things to watch in 2018
- 31 January 2018 at 00:00 Webinar: Future of Programmatic Media
- 31 January 2018 at 00:00 Media Forum Meeting Overview London January 2018
- 29 January 2018 at 11:27 Let's make 2018 the year of transparency, says WFA President David Wheldon
- 25 January 2018 at 11:39 GDPR data-privacy rules signal a welcome revolution, says WFA CEO
- 25 January 2018 at 00:00 Survey on the Future of Programmatic Media
- 24 January 2018 at 12:16 Bridging east and west via digital: Huawei's Glory Zhang
- 24 January 2018 at 11:17 Sea heroes and data: Deutsche Telekom's Hans-Christian Schwingen
- 23 January 2018 at 11:45 Marketing with purpose: Mars' Jane Wakely
- 23 January 2018 at 11:10 Priceless success: Mastercard's Raja Rajamannar
- 22 January 2018 at 11:31 Empowering marketers and unstereotyping ads: Unilever's Keith Weed
- 22 January 2018 at 10:08 From transparency to equality: P&G's Marc Pritchard
- 20 January 2018 at 00:00 Project Reconnect masterdeck 2019
- 15 January 2018 at 16:01 Turkey updates pledge on responsible advertising
- 15 January 2018 at 16:01 In the spotlight: SDE Greece’s Nerina Komioti
- 15 January 2018 at 16:01 Ad industry drives growth in Spain
- 15 January 2018 at 16:00 Gulf Cooperation Council association to focus on ad standards in 2018
- 15 January 2018 at 12:18 Germany: Advertise, act, grow!
- 1 January 2018 at 14:14 We are looking for a Digital Policy Manager
- 18 December 2017 at 18:48 WFA CEO: 2017 in review
- 18 December 2017 at 18:07 4 public affairs predictions for 2018
- 18 December 2017 at 18:01 6 marketing predictions for 2018
- 18 December 2017 at 12:19 WFA names shortlist for Global Marketer of the Year
- 18 December 2017 at 11:02 Erard Gilles joins WFA's public affairs team
- 18 December 2017 at 11:02 It’s the Most Contagious time of the year
- 15 December 2017 at 12:06 Are you ready for GDPR?
- 15 December 2017 at 00:00 EU Pledge Annual Reports
- 15 December 2017 at 00:00 EU Pledge Factsheet 2017
- 15 December 2017 at 00:00 Are you ready for GDPR? The WFA guide to GDPR guide for Marketers (2017)
- 14 December 2017 at 10:15 In the spotlight: RVD Turkey’s Süreyya Deniz
- 14 December 2017 at 10:14 Australian ad industry launches alliance on brand safety and digital transparency
- 14 December 2017 at 10:12 Argentina rewards best TV and online ads
- 14 December 2017 at 10:10 Danish association appoints new CEO
- 14 December 2017 at 10:06 Portugal celebrates marketing effectiveness
- 14 December 2017 at 10:05 British advertisers welcome new president
- 14 December 2017 at 10:03 Nigerian advertisers celebrate 25th anniversary
- 14 December 2017 at 10:01 Slovak association elects new chair
- 6 December 2017 at 00:00 Sourcing Forum Meeting Overview NY December 2017
- 4 December 2017 at 12:16 WFA top priorities for AVMSD trilogue discussions (2017)
- 1 December 2017 at 10:13 What great brand stories can do for business
- 1 December 2017 at 10:13 10 things you should know about GDPR
- 30 November 2017 at 15:29 Web Summit 2017 round-up
- 30 November 2017 at 10:12 WFA recruits Monica Robles as Administration Manager
- 29 November 2017 at 12:59 Web Summit 2017 in 10 tweets
- 28 November 2017 at 14:29 Vietnam launches first advertising code of conduct
- 28 November 2017 at 00:00 Media Forum Meeting Overview Amsterdam November 2017
- 27 November 2017 at 00:00 Webinar: Total view attribution
- 22 November 2017 at 00:00 RAC - Meeting presentation – November 22, 2017
- 22 November 2017 at 00:00 Sourcing Forum Meeting Overview Luxembourg November 2017
- 20 November 2017 at 16:30 French association holds first immersive media conference
- 20 November 2017 at 16:29 Spain: Challenging gender stereotypes wins big at Effectiveness Awards
- 20 November 2017 at 16:20 Malaysian association helps marketers create greater media transparency
- 20 November 2017 at 16:14 Venezuelan advertisers appoint new president
- 20 November 2017 at 16:10 Canadians aim to regain faith in media accountability
- 20 November 2017 at 15:26 Norwegian ad industry tackles GDPR
- 20 November 2017 at 15:11 Bulgaria raises the bar in marketing
- 20 November 2017 at 14:56 Slovenia wants creatives to leave their mark
- 15 November 2017 at 00:00 Media cost inflation & deflation forecasts 2018
- 13 November 2017 at 08:00 Major multinationals identify emerging skills gaps on AI, programmatic and IoT
- 6 November 2017 at 16:56 Creating a culture of insights
- 27 October 2017 at 15:15 And the buzzword at Festival of Marketing 2017 was…
- 26 October 2017 at 15:15 Hanne van de Ven joins WFA's marketing services team
- 26 October 2017 at 00:00 ePrivacy task force meeting materials 26 Oct 2017
- 26 October 2017 at 00:00 Media Forum Meeting Overview NY October 2017
- 25 October 2017 at 00:00 Sourcing Forum Meeting Overview Singapore October 2017
- 24 October 2017 at 16:30 WFA advertiser associations meet in Brussels
- 24 October 2017 at 13:25 ISBA’s client-agency contract yields big results
- 24 October 2017 at 13:20 New Zealand champions best practice on client-agency relations
- 24 October 2017 at 13:16 WFA holds LATAM meeting in Asunción
- 24 October 2017 at 12:54 Nigerian advertisers appoint first female president
- 24 October 2017 at 12:51 Indian association appoints new board
- 24 October 2017 at 12:24 Finland rewards best brand builder of the year
- 24 October 2017 at 12:21 Spanish advertisers explore creativity and effectiveness
- 24 October 2017 at 00:00 Benchmark on Customer experience transformation
- 18 October 2017 at 00:00 Insight Forum Meeting Overview London October 2017
- 16 October 2017 at 00:00 Benchmark on Ad pre-testing
- 12 October 2017 at 00:00 Survey on Global Ad Viewability & Ad Fraud levels
- 9 October 2017 at 00:00 Survey on Global internal media structure & organisation
- 8 October 2017 at 00:00 C-suite overview of M2K developments globally (2017)
- 4 October 2017 at 00:00 Webinar: Reducing fraud in programmatic with ads.txt
- 3 October 2017 at 00:00 Webinar: Agency evaluations
- 26 September 2017 at 16:10 Former Unilever CMO to lead Australian association
- 26 September 2017 at 16:06 Finnish association names new Managing Director
- 26 September 2017 at 15:58 Kenyan marketers appoint new CEO
- 26 September 2017 at 15:55 Brazilians launch new strategy and identity under new president
- 26 September 2017 at 15:46 Singaporean advertisers welcome new president
- 26 September 2017 at 15:38 Bolivian association names new president
- 26 September 2017 at 15:34 British advertisers appoint new directors of media and comms
- 26 September 2017 at 15:15 Italian industry leaders create guide to online advertising
- 21 September 2017 at 12:49 Four lessons from dmexco
- 18 September 2017 at 08:31 Real insight from a virtual reality
- 15 September 2017 at 08:50 WFA launches Global Marketer of the Year
- 15 September 2017 at 00:00 WFA key messages on food marketing
- 13 September 2017 at 08:00 WFA GDPR Guide for Marketers
- 13 September 2017 at 00:00 70% of global marketers are not fully aware of the implications of GDPR
- 12 September 2017 at 00:00 Marketing Procurement Category Tree
- 11 September 2017 at 00:00 Advertising standards toolkit for the promotion of effective self-regulation
- 8 September 2017 at 00:00 Europe research: The economic impact of data-driven advertising (2017)
- 8 September 2017 at 00:00 Europe research: Data-driven advertising and Europeans’ internet use
- 8 September 2017 at 00:00 The contribution of data to digital advertising (Europe, 2017)
- 7 September 2017 at 00:00 EU Pledge Infographic (2017)
- 6 September 2017 at 10:10 Arla Foods joins EU Pledge
- 6 September 2017 at 00:00 Experiential sampling agencies in Great Britain and Ireland
- 5 September 2017 at 10:42 WFA helps drive industry-led Advertising Standards across APEC
- 5 September 2017 at 00:00 GDPR Guide for Marketers
- 5 September 2017 at 00:00 Survey on privacy and data management - GDPR (2017)
- 5 September 2017 at 00:00 APEC Advertising Standards Conference
- 18 August 2017 at 14:20 French advertisers welcome new director general
- 18 August 2017 at 11:34 Italians explore the KPIs of marketing communications
- 18 August 2017 at 11:30 Zimbabwe association turns 10
- 18 August 2017 at 11:24 Argentina celebrates brand success on Advertiser’s Day
- 18 August 2017 at 10:56 Finnish association explores changes in media agencies
- 18 August 2017 at 10:51 Paraguayan consumers rank best brands
- 18 August 2017 at 10:23 Kenyans host monthly marketing dialogue
- 16 August 2017 at 12:00 Global marketers making radical changes to media management
- 10 August 2017 at 11:00 New cross-industry initiative to improve viewability measurement standards across Europe
- 9 August 2017 at 00:00 Choosing a Digital Asset Management (DAM) System
- 8 August 2017 at 00:00 European Viewability Measurement Principles
- 3 August 2017 at 15:37 Expediting media change in China
- 3 August 2017 at 09:27 WFA appoints Laura Forcetti as Global Marketing Sourcing Manager
- 24 July 2017 at 00:00 Webinar: Better Ads Standards, the industry response to adblocking
- 18 July 2017 at 17:15 Swedes launch value of advertising campaign
- 18 July 2017 at 17:13 Swiss advertisers launch price/performance index
- 18 July 2017 at 17:03 Chilean association forms digital marketing circle
- 18 July 2017 at 16:58 Publicis CEO headlines British Advertisers’ annual meeting
- 18 July 2017 at 16:52 Brazilian brands look for purpose and transparency
- 18 July 2017 at 16:48 Peruvians seek more effective marketing
- 18 July 2017 at 16:42 Colombia rewards new marketing talent
- 12 July 2017 at 00:00 Media Forum Meeting Overview Shanghai July 2017
- 7 July 2017 at 00:00 Webinar: Keeping the brand tracking love alive
- 4 July 2017 at 17:31 Five CMO lessons from Cannes
- 4 July 2017 at 00:00 Survey Results: Marketing Capability Programmes
- 30 June 2017 at 16:52 All change at Cannes
- 30 June 2017 at 10:56 WFA helps organise APEC ad standards conference
- 30 June 2017 at 00:00 Survey results on sourcing experiential and marketing materials
- 29 June 2017 at 10:35 Portuguese explore “love” between brands and consumers
- 29 June 2017 at 10:28 Turkish association turns 25
- 29 June 2017 at 10:18 Greek association honours corporate responsibility
- 29 June 2017 at 09:57 Swedish advertisers welcome new chairman
- 29 June 2017 at 09:47 The Philippines celebrate marketing that make a difference
- 29 June 2017 at 09:42 Programmatic high on brands’ agenda in Norway
- 29 June 2017 at 09:39 Peruvians reward brands with purpose
- 29 June 2017 at 09:34 French brands evaluate relationship management
- 28 June 2017 at 00:00 Webinar: Seeing through the Financial Fog
- 26 June 2017 at 00:00 Benchmark on recommended Digital Analytics Agencies
- 22 June 2017 at 15:55 The Unstereotype Alliance holds inaugural meeting
- 22 June 2017 at 00:00 Webinar: Turning uncertainty to advantage
- 20 June 2017 at 14:04 Launch of Unstereotype Alliance set to eradicate outdated stereotypes in advertising
- 14 June 2017 at 00:00 Benchmark on Suppliers of research-based copy-testing of digital ads
- 13 June 2017 at 00:00 Recommended law firms with media contract drafting experience
- 8 June 2017 at 07:00 WFA elevates Deutsche Telekom’s Louw to Media Forum leadership role
- 7 June 2017 at 00:00 Survey results: Paying for 3rd party verification
- 7 June 2017 at 00:00 Survey on Social Media & Social Content Management 2017
- 7 June 2017 at 00:00 Sourcing Forum Meeting Overview Amsterdam June 2017
- 2 June 2017 at 11:04 Change media management
- 2 June 2017 at 10:03 WFA recruits Julia Kraft as marketing services manager
- 1 June 2017 at 00:00 Survey on Online Advertising Effectiveness
- 1 June 2017 at 00:00 Survey on Media Governance and Guardianship
- 31 May 2017 at 14:34 Winners of the WFA President’s Awards 2017
- 29 May 2017 at 11:11 Highlights from the National Associations Council in Toronto
- 29 May 2017 at 11:05 Canadians celebrate 100th anniversary
- 29 May 2017 at 11:00 Chilean association welcomes new president
- 29 May 2017 at 10:58 Swiss advertisers address the “always on” consumer
- 29 May 2017 at 10:55 Finnish association appoints new board
- 29 May 2017 at 10:52 Pakistan explores potential of Big Data and AI
- 29 May 2017 at 10:50 Belgian advertisers tackle global ad trends
- 29 May 2017 at 10:45 Industry celebrates creativity in Slovenia
- 29 May 2017 at 10:40 Nigeria holds industry dialogue
- 24 May 2017 at 00:00 Benchmark on Integrated Production
- 24 May 2017 at 00:00 Benchmark on recommended influencer agencies
- 18 May 2017 at 00:00 Webinar: Cross Device Measurement
- 10 May 2017 at 00:00 Media Forum Meeting Overview Rome May 2017
- 10 May 2017 at 00:00 Benchmark on Scatter vs Upfront: US TV Market
- 28 April 2017 at 11:59 WFA Global Marketer Week 2018 to take place in Tokyo
- 27 April 2017 at 14:00 Global marketers committed to increase online ad spend
- 26 April 2017 at 14:19 State of the Union at Global Marketer Week 2017
- 26 April 2017 at 13:44 WFA announces changes to global leadership team
- 26 April 2017 at 00:00 Media Transformation Meeting Overview Toronto April 2017
- 19 April 2017 at 17:21 Clients make progress on integration but agencies point up familiar failings
- 14 April 2017 at 13:17 Mars, Unilever and Lego leading public affairs session at Global Marketer Week
- 12 April 2017 at 00:00 A marketer's guide to ePrivacy (2017)
- 11 April 2017 at 18:26 How does your agency rate your brief?
- 11 April 2017 at 00:00 Recommendations to master data & tech (2017)
- 7 April 2017 at 00:00 Overcoming people & capability challenges
- 7 April 2017 at 00:00 Best practice: global media transparency & contracts (2017)
- 7 April 2017 at 00:00 Brand safety: steps to consider (2017)
- 6 April 2017 at 00:00 Media Forum Meeting Overview NY April 2017
- 30 March 2017 at 00:00 CDO FORUM Meeting Overview London March 2017
- 27 March 2017 at 00:00 Zimbabwe debunks ad industry myths
- 27 March 2017 at 00:00 British advertisers tackle media challenges
- 27 March 2017 at 00:00 Spain creates industry committee for better advertising practices online
- 27 March 2017 at 00:00 Swedish advertisers name new marketing lead
- 27 March 2017 at 00:00 German association welcomes first digital lead
- 27 March 2017 at 00:00 Uruguayan advertisers elect new board
- 27 March 2017 at 00:00 Japanese association appoints new board
- 27 March 2017 at 00:00 Brazilian association CEO in Marketing Hall of Fame
- 24 March 2017 at 00:00 Better Ads Standards (2017)
- 24 March 2017 at 00:00 A survey on Social Listening - Tools, Techniques, Metrics & Challenges
- 24 March 2017 at 00:00 Programmatic management fee benchmarking
- 22 March 2017 at 00:00 WFA statement on Coalition for Better Ads standards
- 22 March 2017 at 00:00 Coalition for Better Ads releases initial Better Ads standards in North America and Europe
- 22 March 2017 at 00:00 WFA statement on Coalition for Better Ads standards by CEO Stephan Loerke
- 21 March 2017 at 00:00 Webinar: Programmatic 2.0 – how are clients improving control & transparency in the programmatic space?
- 21 March 2017 at 00:00 IMC FORUM Meeting Overview London March 2017
- 13 March 2017 at 09:44 Trying to fix the online ad experience
- 13 March 2017 at 00:00 EU Pledge announces enhancements
- 9 March 2017 at 00:00 WFA recruits two new staff members
- 8 March 2017 at 16:38 9 rules on how to approach marketing innovation
- 7 March 2017 at 16:23 4 key trends from Mobile World Congress 2017
- 1 March 2017 at 00:00 WFA FORUM Meeting Overview Dubai March 2017
- 27 February 2017 at 00:00 Benchmark on recommended etail content agencies
- 20 February 2017 at 00:00 Norway celebrates marketing effectiveness
- 20 February 2017 at 00:00 Spain invests more in digital marketing
- 20 February 2017 at 00:00 Philippine association welcomes new president and board
- 20 February 2017 at 00:00 New Zealand advertisers forecast year ahead for marketing
- 20 February 2017 at 00:00 A leap forward on media transparency in the UK
- 20 February 2017 at 00:00 Ireland identifies economic value of marketing
- 19 February 2017 at 00:00 Peruvian ad industry optimistic for 2017
- 17 February 2017 at 00:00 DGX Meeting Overview (February 2017)
- 15 February 2017 at 00:00 Survey on Briefing for integrated communications (2017)
- 9 February 2017 at 00:00 WFA reacts to recent stories on ad misplacement
- 8 February 2017 at 00:00 Media Forum Meeting Overview London February 2017
- 3 February 2017 at 00:00 Webinar: Accelerating your startup programme
- 1 February 2017 at 00:00 Marketing Procurement Maturity Assessment 2017
- 31 January 2017 at 00:00 Considerations on the road to digital transformation (2017)
- 31 January 2017 at 00:00 ‘SPARCS’ – a framework to plan for your digital transformation
- 31 January 2017 at 00:00 Five step process to Data Driven Marketing (2017)
- 31 January 2017 at 00:00 10 steps to close the gap between digital consumers and businesses
- 31 January 2017 at 00:00 5 ways to make newsrooms & content more effective
- 30 January 2017 at 00:00 Agency Trading Desks still dominate programmatic but advertisers are demanding a new, more transparent relationship
- 30 January 2017 at 00:00 Agency Trading Desks still dominate programmatic but advertisers are demanding a new, more transparent relationship
- 27 January 2017 at 00:00 Webinar: The integrated agency of the future
- 26 January 2017 at 00:00 Benchmark on Digital & Social Agency Recommendations in the UK
- 24 January 2017 at 12:31 WFA President predicts the year ahead for marketing
- 20 January 2017 at 00:00 Spain sees increase in advertising investment
- 20 January 2017 at 00:00 Canadians forecast 2017 marketing trends
- 20 January 2017 at 00:00 British association welcomes new Director-General
- 20 January 2017 at 00:00 Belgium names advertiser of the year
- 20 January 2017 at 00:00 Norway ranks most effective advertisers
- 20 January 2017 at 00:00 Brazil: 2017 will be the year for marketing to transform
- 20 January 2017 at 00:00 Germany: Focus on the 'hybrid consumer'
- 20 January 2017 at 00:00 In the spotlight: Rodrigo Cordón and AAG Guatemala
- 16 January 2017 at 00:00 Advertising delivers powerful economic benefits across the EU
- 13 January 2017 at 00:00 TRUSTe / EDAA research shows digital advertising self-regulatory programme continues to improve consumer attitudes towards interest-based advertising
- 12 January 2017 at 00:00 Survey results on Programmatic & trading desks
- 1 January 2017 at 17:54 Digital Governance Exchange: 2016 Year in Review
- 1 January 2017 at 17:52 Alcohol Marketing: 2016 Year in Review
- 1 January 2017 at 17:50 Policy Action Group: 2016 Year in Review
- 1 January 2017 at 17:48 Responsible Advertising and Children Programme: 2016 Year in Review
- 1 January 2017 at 17:46 Insight Forum: 2016 Year in Review
- 1 January 2017 at 17:45 Sourcing Forum: 2016 Year in Review
- 1 January 2017 at 17:43 CDO Forum: 2016 Year in Review
- 1 January 2017 at 17:41 Media Forum: 2016 Year in Review
- 1 January 2017 at 17:40 IMC Forum: 2016 Year in Review
- 1 January 2017 at 17:38 CMO Forum: 2016 Year in Review
- 1 January 2017 at 17:30 WFA CEO: 2016 in review
- 1 January 2017 at 00:00 Survey results on Agency evaluation
- 1 January 2017 at 00:00 The Value of Advertising (2017)
- 22 December 2016 at 15:07 5 marketing predictions for 2017
- 22 December 2016 at 14:47 5 public affairs predictions for 2017
- 22 December 2016 at 14:36 Bridging the data protection gap
- 22 December 2016 at 12:31 Outlook 2017: crunching the numbers in media
- 22 December 2016 at 12:06 Three of 2016's most contagious ideas
- 19 December 2016 at 00:00 New beginnings: UAE association relaunched
- 19 December 2016 at 00:00 Zimbabwe tackles marketing to the new generation consumer
- 19 December 2016 at 00:00 Uruguay honours advertising's most talented
- 19 December 2016 at 00:00 A golden night for advertising in Paraguay
- 19 December 2016 at 00:00 Moroccan advertisers hold largest digital gathering in Africa
- 19 December 2016 at 00:00 Australian association welcomes new Board
- 19 December 2016 at 00:00 Kenyan advertisers reward the best in marketing
- 19 December 2016 at 00:00 Japanese association launches digital media committee
- 19 December 2016 at 00:00 Greek advertisers warn against era of digital Darwinism
- 12 December 2016 at 00:00 Benchmark on testing big ideas
- 12 December 2016 at 00:00 Benchmark on trade mark clearance for design and logo agencies
- 9 December 2016 at 11:10 Ten things a CDO can do to keep digital transformation on track
- 8 December 2016 at 13:59 The odd couple
- 8 December 2016 at 00:00 WFA announces first speakers for Global Marketer Week
- 8 December 2016 at 00:00 WFA announces first speakers for Global Marketer Week
- 7 December 2016 at 00:00 SOURCING FORUM Meeting Overview NY December 2016
- 2 December 2016 at 00:00 Global brands consolidate ad server rosters
- 2 December 2016 at 00:00 Global brands consolidate ad server rosters
- 1 December 2016 at 00:00 CDO FORUM Meeting Overview Hong Kong (November) & Singapore (December) 2016
- 30 November 2016 at 18:49 Why advertisers are embarking on a process of 'media transformation'
- 25 November 2016 at 00:00 CDO FORUM Meeting Overview Amsterdam November 2016
- 24 November 2016 at 00:00 SOURCING FORUM Meeting Overview Paris November 2016
- 23 November 2016 at 00:00 Media cost inflation & deflation forecasts 2017
- 22 November 2016 at 00:00 IMC FORUM Meeting Overview London November 2016
- 21 November 2016 at 00:00 Brand building in the age of social media
- 20 November 2016 at 00:00 Time to give up on Bullxxxx proxy metrics?
- 18 November 2016 at 00:00 US multicultural marketing alliance formed
- 18 November 2016 at 00:00 Denmark rewards 'true' advertising
- 18 November 2016 at 00:00 Zimbabwe association welcomes new president
- 18 November 2016 at 00:00 Australian association releases media transparency guidelines
- 17 November 2016 at 00:00 Slovenia's new Golden Drum seeks to inspire
- 17 November 2016 at 00:00 All eyes on programmatic in Norway
- 17 November 2016 at 00:00 MEDIA FORUM Meeting Overview NY Madrid 2016
- 17 November 2016 at 00:00 Spanish advertisers celebrate advertising effectiveness
- 17 November 2016 at 00:00 Chile honours significant contributions to marketing
- 17 November 2016 at 00:00 Venezuelan awards judged by neuromarketing
- 17 November 2016 at 00:00 Nigerians award marketing excellence
- 10 November 2016 at 00:00 INSIGHT FORUM Meeting Overview London November 2016
- 8 November 2016 at 00:00 Webinar: AVMSD revision
- 3 November 2016 at 14:56 4 take-aways on working with start-ups, 6 lessons for big ideas
- 2 November 2016 at 11:12 5 takeouts from China’s Cannes festival and ad standards seminar
- 31 October 2016 at 10:23 5 takeaways from WFA's CMO Luncheon
- 31 October 2016 at 00:00 International Council on Ad Self-Regulation launched
- 31 October 2016 at 00:00 WFA recruits digital governance lead
- 27 October 2016 at 10:11 Five ways Insights can get closer to marketing
- 27 October 2016 at 00:00 MEDIA FORUM Meeting Overview NY October 2016
- 24 October 2016 at 00:00 Benchmark on the use of crowd-sourcing
- 20 October 2016 at 00:00 French association turns 100
- 20 October 2016 at 00:00 Malaysia and Pakistan join forces to drive single TV rating currency
- 20 October 2016 at 00:00 LATAM advertisers get inspired in Cartagena
- 20 October 2016 at 00:00 German advertisers seek transparency in online advertising
- 20 October 2016 at 00:00 Finland celebrates Advertising Day
- 20 October 2016 at 00:00 Swedish advertisers explore children's views on advertising
- 20 October 2016 at 00:00 A great day for advertising in Norway
- 20 October 2016 at 00:00 In the spotlight: Ximena Camacho and ANDA Bolivia
- 20 October 2016 at 00:00 South African association appoints new CEO
- 18 October 2016 at 00:00 Survey on regional marketing structures
- 10 October 2016 at 00:00 RAC - Meeting presentation - September 21, 2016
- 10 October 2016 at 00:00 Survey on Global Ad Server Management
- 7 October 2016 at 00:00 Survey on Working with adtech and martech startups
- 4 October 2016 at 17:04 The changing role of the CMO
- 4 October 2016 at 10:44 “Gotta catch ‘em all!” 5 digital trends at dmexco 2016
- 4 October 2016 at 00:00 Benchmark on setting up knowledge/insights sharing platforms
- 4 October 2016 at 00:00 Barclays' Elinor Bateman to lead WFA's new Insight forum
- 3 October 2016 at 00:00 Barclays' Elinor Bateman to lead WFA's new Insight forum
- 30 September 2016 at 11:49 Data, data everywhere…delivering a transformation in data management
- 29 September 2016 at 00:00 SOURCING FORUM Meeting Overview Singapore September 2016
- 28 September 2016 at 00:00 INSIGHT FORUM Meeting Overview Singapore September 2016
- 28 September 2016 at 00:00 Benchmark on Media auditor RFP
- 20 September 2016 at 00:00 Brazil debates on branding in the age of innovation
- 20 September 2016 at 00:00 Moroccan association to launch environmental initiative ahead of COP22
- 20 September 2016 at 00:00 PAG - Meeting presentation - September 20, 2016
- 20 September 2016 at 00:00 Chile honours commitments to responsible marketing
- 20 September 2016 at 00:00 Malaysian advertisers tackle ad fraud
- 20 September 2016 at 00:00 Venezuelan association elects new president and Board
- 20 September 2016 at 00:00 Indian advertisers appoint new chairman
- 20 September 2016 at 00:00 Philippine association names new Executive Director
- 15 September 2016 at 00:00 Industry launches Coalition for Better Ads
- 13 September 2016 at 00:00 CDO FORUM Meeting Overview Cologne September 2016
- 5 September 2016 at 00:00 Webinar: What is the future of insights?
- 2 September 2016 at 17:00 7 steps to successful agency assessment & performance management
- 2 September 2016 at 15:44 8 observations on conducting a social media audit in China
- 2 September 2016 at 10:46 APEC continues focus on ad standards
- 29 August 2016 at 17:50 Raising your game: driving effectiveness with online video
- 29 August 2016 at 00:00 WFA supports inaugural Effectiveness Week
- 29 August 2016 at 00:00 WFA welcomes two new members to the team
- 25 August 2016 at 00:00 Benchmark on recommended Customer Data Strategy Consultants
- 23 August 2016 at 00:00 Benchmark on recommended Creative agencies in Middle East
- 17 August 2016 at 00:00 Webinar: How to Raise your Game and Win in Programmatic
- 16 August 2016 at 00:00 German advertisers welcome new Board
- 16 August 2016 at 00:00 Paraguay awards country's best brands
- 16 August 2016 at 00:00 Zimbabwe unveils top 200 brands
- 16 August 2016 at 00:00 Finnish association holds event on value of advertising
- 16 August 2016 at 00:00 Turkish advertisers sign commitment to responsible news practices
- 16 August 2016 at 00:00 American advertisers take on digital and social media
- 16 August 2016 at 00:00 Italy launches platform for digital marketing best practice
- 16 August 2016 at 00:00 Pakistan association releases creative brief toolkit
- 5 August 2016 at 00:00 Survey on measuring market share
- 1 August 2016 at 00:00 Content marketing survey results
- 29 July 2016 at 12:31 5 Ways Brands can improve Media Agency Capabilities
- 29 July 2016 at 00:00 Webinar on ANA/K2 transparency investigation: findings and recommendations
- 27 July 2016 at 11:19 WFA President & RBS CMO: 'Advertisers should remember they need agencies'
- 27 July 2016 at 00:00 Benchmark on recommended eCommerce partners in Europe
- 22 July 2016 at 00:00 Webinar: Generating actionable insights from online communities
- 20 July 2016 at 00:00 Benchmark on recommended creative agencies and consultancies
- 19 July 2016 at 00:00 Benchmark on Fashion/beauty agencies in Australia
- 18 July 2016 at 00:00 Norwegian advertisers take on programmatic
- 18 July 2016 at 00:00 Brazil reignites marketing at ENA 2016
- 18 July 2016 at 00:00 Media Smart UK releases Body Image and Advertising resources
- 18 July 2016 at 00:00 Australia: AANA Marketing Dividends returns
- 18 July 2016 at 00:00 UK: Facebook is the news industry's mutual challenge, says Guardian editor
- 18 July 2016 at 00:00 MasterCard's Sam Ahmed to chair WFA CMO FORUM in Asia
- 18 July 2016 at 00:00 MasterCard's Sam Ahmed to chair WFA CMOFORUM in Asia
- 18 July 2016 at 00:00 Belgium rewards marketing ideas that work
- 18 July 2016 at 00:00 Italy: Advertising and theatre meet at UPA Assembly
- 18 July 2016 at 00:00 Benchmark on the use of supply chain financing
- 13 July 2016 at 00:00 Survey on China agency rosters
- 13 July 2016 at 00:00 Survey on Managing PR suppliers
- 7 July 2016 at 00:00 MEDIA FORUM Meeting Overview Shanghai July 2016
- 5 July 2016 at 12:08 WFA’s CMOFORUM @ Cannes Lions. Storydoing over storytelling.
- 5 July 2016 at 00:00 Webinar: Sourcing ad production
- 1 July 2016 at 12:19 Cannes Lions 2016 │ VR killed the radio star?
- 1 July 2016 at 00:00 Benchmark on recommended consultancies for brand architecture development
- 30 June 2016 at 15:01 4 sourcing takeaways from ProcureCon Marketing 2016
- 29 June 2016 at 00:00 Benchmark on Recommended Agencies for Social Media Audit in China
- 24 June 2016 at 00:00 MEDIA FORUM Meeting Overview Rome, Festival of Media May 2016
- 23 June 2016 at 00:00 Report on global media transformation
- 23 June 2016 at 00:00 Customer disengagement
- 23 June 2016 at 00:00 CMO FORUM Meeting Overview Cannes June 2016
- 21 June 2016 at 00:00 WFA discusses value of advertising, ad standards with Chinese Vice Minister
- 20 June 2016 at 00:00 Webinar: Ad fraud guidance for media investors
- 20 June 2016 at 00:00 Webinar: The journey towards customer-centricity
- 16 June 2016 at 00:00 Benchmark on brand tracking in China
- 14 June 2016 at 00:00 Nigerian association holds first marketing conference
- 14 June 2016 at 00:00 British advertisers launch new client-agency contract
- 14 June 2016 at 00:00 ANA questions agency transparency practices
- 14 June 2016 at 00:00 Paraguay celebrates 50th issue of marketing magazine
- 14 June 2016 at 00:00 Swiss association launches code of conduct for media auditors
- 14 June 2016 at 00:00 Swedish advertisers showcase media expert teams
- 14 June 2016 at 00:00 French association welcomes new Communications Director
- 14 June 2016 at 00:00 Colombia ranks most effective advertisers of 2016
- 14 June 2016 at 00:00 The Philippines award marketing excellence
- 14 June 2016 at 00:00 Australian advertisers deconstruct marketing
- 13 June 2016 at 00:00 Benchmark on Innovative brand tracking suppliers
- 8 June 2016 at 00:00 Study results on Verification partners & viewability
- 7 June 2016 at 00:00 WFA comments on ANA research on media transparency
- 7 June 2016 at 00:00 WFA comments on ANA research on media transparency
- 6 June 2016 at 00:00 WFA issues first advice for combatting ad fraud
- 6 June 2016 at 00:00 WFA issues first advice for combatting ad fraud
- 6 June 2016 at 00:00 Benchmark on Average video view figures
- 3 June 2016 at 00:00 Compendium of ad fraud knowledge for media investors
- 2 June 2016 at 13:35 15 tweets from Singapore CMOFORUM
- 2 June 2016 at 00:00 How to build successful online brand communities to deliver growth
- 1 June 2016 at 13:08 Key learnings for marketing effectiveness and online video
- 1 June 2016 at 10:17 4 Client Insights from the Festival of Media
- 1 June 2016 at 09:51 3 Take-outs from Singapore Programmatic Workshop
- 1 June 2016 at 00:00 Webinar: Driving digital transformation through social newsrooms
- 1 June 2016 at 00:00 Brands get the message "loud and clear" from latest PageFair report on ad blocking
- 1 June 2016 at 00:00 WHO DG calls for food marketing restrictions
- 1 June 2016 at 00:00 Brands get the message "loud and clear" from latest PageFair report on ad blocking
- 31 May 2016 at 00:00 Search marketing trends: boom in social and mobile, greater centralisation, better use of insights
- 31 May 2016 at 00:00 Unlocking brand value with social communities
- 30 May 2016 at 15:44 A brief post on briefs: 5 takeaways from our latest IMCFORUM in Miami
- 25 May 2016 at 00:00 Brands broadly welcome new proposal to regulate EU audio-visual
- 20 May 2016 at 00:00 A Brief Chat on Briefs
- 19 May 2016 at 00:00 Survey results on Managing ad testing
- 17 May 2016 at 00:00 Belgian association recruits new Event and Partnership Manager
- 17 May 2016 at 00:00 Zimbabwe introduces prestigious category for top marketers
- 17 May 2016 at 00:00 Slovak association appoints new Chairman
- 17 May 2016 at 00:00 Argentinian advertisers welcome new Executive Committee
- 17 May 2016 at 00:00 Spanish advertisers announce new Board and Executive Committee
- 17 May 2016 at 00:00 Pakistan rewards marketing excellence
- 17 May 2016 at 00:00 Peru celebrates great brand marketing
- 17 May 2016 at 00:00 Australians launch new code for wagering marketing
- 17 May 2016 at 00:00 Malaysian association appoints new Council
- 11 May 2016 at 00:00 Survey on Managing global agency rosters
- 10 May 2016 at 00:00 Implementation Guide for Marketing Communications to Children Commitment
- 10 May 2016 at 00:00 Benchmark - Approaches to econometric modelling
- 3 May 2016 at 00:00 Benchmark on Recommended digital content agencies in Europe
- 29 April 2016 at 00:00 WFA members continue to deliver high compliance on commitments
- 29 April 2016 at 00:00 WFA welcomes two new staff members
- 27 April 2016 at 00:00 Benchmark an Introduction to sourcing Ad Production
- 27 April 2016 at 00:00 Benchmark an Introduction to sourcing Consumer Insights
- 25 April 2016 at 00:00 Survey results on calculating programmatic savings
- 24 April 2016 at 00:00 IMC FORUM Meeting Overview London April 2016
- 20 April 2016 at 00:00 Survey into global media pitching and use of consultants
- 19 April 2016 at 00:00 Survey results on Managing insight supplier communities
- 15 April 2016 at 00:00 Dutch association names new Membership and Communications Manager
- 15 April 2016 at 00:00 Slovenia celebrates creativity in advertising
- 15 April 2016 at 00:00 Uruguayan association reviews 2015 progress
- 15 April 2016 at 00:00 Swiss association announces new board
- 15 April 2016 at 00:00 Finnish association approves new Board
- 15 April 2016 at 00:00 Paraguayan advertisers elect new Executive Committee
- 15 April 2016 at 00:00 UK appoints new Director of Media and Advertising
- 15 April 2016 at 00:00 Brazilian advertisers welcome first-ever female president
- 14 April 2016 at 00:00 Benchmark on Customer journey and innovation suppliers
- 14 April 2016 at 00:00 Benchmark on innnovation partner and business disruptor suppliers
- 4 April 2016 at 00:00 Benchmark on the digital video vendors used by members
- 25 March 2016 at 00:00 WFA National Associations Council gathers in KL
- 25 March 2016 at 00:00 Turkish association welcomes new Board
- 25 March 2016 at 00:00 Belgium: Exceptional turnout at UBA Trends Day
- 25 March 2016 at 00:00 Slovenian advertisers appoint new Executive Director
- 25 March 2016 at 00:00 Japanese association names new President and Senior Executive Director
- 25 March 2016 at 00:00 Sweden and Finland share their digital transformation strategies
- 25 March 2016 at 00:00 Belgium, Brazil and Zimbabwe share their national association strategies
- 25 March 2016 at 00:00 Nigerian and Finnish associations join WFA Executive Committee
- 18 March 2016 at 00:00 WFA Global Marketer Week to be held in Toronto in 2017
- 18 March 2016 at 00:00 WFA Global Marketer Week to be held in Toronto in 2017
- 17 March 2016 at 00:00 WFA President warns brands not to lose sight of the basics
- 17 March 2016 at 00:00 WFA President warns brands not to lose sight of the basics
- 17 March 2016 at 00:00 Global marketers seek a new model for insights
- 16 March 2016 at 00:00 Global marketers seek a new model for insights
- 16 March 2016 at 00:00 WFA announces changes to global leadership team
- 15 March 2016 at 00:00 Survey results on Global Search Marketing
- 15 March 2016 at 00:00 WFA announces changes to global leadership team
- 11 March 2016 at 00:00 Survey results on global social media marketing: 2016
- 11 March 2016 at 00:00 Benchmark on the use of DMPs by insights teams to generate consumer insights
- 10 March 2016 at 00:00 ASEAN marketers seek enhanced digital capabilities
- 10 March 2016 at 00:00 ASEAN marketers seek enhanced digital capabilities
- 7 March 2016 at 00:00 Survey results on Media Agency Remuneration 2016
- 7 March 2016 at 00:00 The future of insights project
- 3 March 2016 at 00:00 CDO FORUM Meeting Overview London March 2016
- 1 March 2016 at 14:45 WFA breaks down walls between Insights and Media
- 1 March 2016 at 00:00 Survey results on Marketing in ASEAN
- 1 March 2016 at 00:00 WFA holds first meeting in Dubai
- 1 March 2016 at 00:00 Global Marketer Week: Public Affairs session to feature speakers from Google and UNICEF
- 1 March 2016 at 00:00 Benchmark on Use of e-auctions & e-sourcing for marketing suppliers
- 29 February 2016 at 15:14 iHuman
- 29 February 2016 at 00:00 20 WFA marketers on Campaign Asia's media A-list
- 28 February 2016 at 00:00 Survey Results on Sourcing ad production
- 24 February 2016 at 00:00 SOURCING FORUM Meeting Overview Paris February 2016
- 24 February 2016 at 00:00 Survey results on Best practice in media agency contract management
- 22 February 2016 at 00:00 Benchmark on digital marketing training methods
- 18 February 2016 at 00:00 IMC FORUM Meeting Overview Dubai February 2016
- 17 February 2016 at 00:00 Philippines association names new President and Board
- 17 February 2016 at 00:00 Portuguese conference takes on the new 3P's of marketing
- 17 February 2016 at 00:00 We Are Social reports on the state of digital in 2016
- 17 February 2016 at 00:00 Spanish association releases study on consumer perception
- 17 February 2016 at 00:00 Norway rewards marketing genius
- 17 February 2016 at 00:00 British advertisers review 2015 and look forward to 2016
- 17 February 2016 at 00:00 Italian advertisers invest in culture
- 17 February 2016 at 00:00 Belgian association awarded for marketing excellence
- 16 February 2016 at 00:00 MEDIA FORUM Meeting Overview Delhi February 2016
- 15 February 2016 at 00:00 Growth Drivers study report
- 15 February 2016 at 00:00 Organising around the Customer Experience
- 15 February 2016 at 00:00 What it takes to be a true Marketing Leader
- 4 February 2016 at 00:00 MEDIA FORUM Meeting Overview London February 2016
- 2 February 2016 at 12:44 Lack of scrutiny has given ad fraud criminals a head start
- 29 January 2016 at 00:00 Food and beverage industry reports progress on commitments
- 28 January 2016 at 00:00 WFA announces speakers for Global Marketer Week
- 28 January 2016 at 00:00 WFA announces speakers for Global Marketer Week
- 20 January 2016 at 00:00 CDO FORUM Meeting Overview Hong Kong January 2016
- 15 January 2016 at 00:00 China association's Responsible Marketing Committee in full force
- 15 January 2016 at 00:00 Moroccan advertisers hold African Digital Summit
- 15 January 2016 at 00:00 Slovenia association names new Board president
- 15 January 2016 at 00:00 U.S. food marketers score high in uniform nutrition criteria compliance
- 15 January 2016 at 00:00 American advertisers' Marketing Word of 2015
- 15 January 2016 at 00:00 Canadian advertisers forecast 2016 marketing trends
- 13 January 2016 at 00:00 Benchmark on Decentralised Media Agency Recommendations
- 1 January 2016 at 17:20 Digital Governance Exchange: 2015 Year in Review
- 1 January 2016 at 17:15 Alcohol Marketing: 2015 Year in Review
- 1 January 2016 at 11:38 CMO FORUM: 2015 Year in Review
- 1 January 2016 at 11:36 IMC FORUM: 2015 Year in Review
- 1 January 2016 at 11:35 MEDIA FORUM: 2015 Year in Review
- 1 January 2016 at 11:34 CDO FORUM: 2015 Year in Review
- 1 January 2016 at 11:32 SOURCING FORUM: 2015 Year in Review
- 1 January 2016 at 11:31 Responsible Advertising and Children Programme: 2015 Year in Review
- 1 January 2016 at 11:29 INSIGHT FORUM: 2015 Year in Review
- 1 January 2016 at 08:42 Policy Action Group: 2015 Year in Review
- 1 January 2016 at 00:00 Survey results on Sponsorship investment 2015
- 1 January 2016 at 00:00 Digital Governance Exchange: Priorities for 2016
- 22 December 2015 at 16:43 WFA’s 10 predictions for 2016
- 21 December 2015 at 00:00 Benchmark on Creative Agencies and the Multichannel Challenge
- 18 December 2015 at 16:50 WFA CEO: 2015 in review
- 16 December 2015 at 00:00 Belgian advertisers measure impact of advertising on the economy
- 16 December 2015 at 00:00 British advertisers address ad blocking
- 16 December 2015 at 00:00 Pakistan association elects new Executive Council
- 16 December 2015 at 00:00 Kenyan association celebrates golden jubilee
- 16 December 2015 at 00:00 Four marketing wishes on New Zealand advertisers' list
- 16 December 2015 at 00:00 Nigerian marketing excellence on centre stage
- 16 December 2015 at 00:00 Many firsts for Malaysia Effie Awards
- 16 December 2015 at 00:00 German advertisers put digital in focus
- 8 December 2015 at 10:46 Don’t scrap marketing procurement, embed it
- 8 December 2015 at 00:00 Project Reconnect 'People Inc.' speaker line-up revealed
- 3 December 2015 at 18:00 Media transparency: picking a way through the storm
- 3 December 2015 at 00:00 MEDIA FORUM Meeting Overview London December 2015
- 1 December 2015 at 00:00 Survey on Media Procurement Excellence
- 30 November 2015 at 00:00 Survey results on Global Partnerships
- 27 November 2015 at 00:00 An Advertiser’s View on Ad Blocking
- 27 November 2015 at 00:00 International media auditing evolves to adapt to the digital era in a global shift
- 17 November 2015 at 00:00 Benchmark on Recommended agency fee negotiators in Asia
- 13 November 2015 at 00:00 Slovenia marches to the beat of the Golden Drum
- 13 November 2015 at 00:00 Spain: 50th anniversary celebrations continue with awards night
- 13 November 2015 at 00:00 Australian association elects new chair
- 13 November 2015 at 00:00 Belgian advertisers appoint shopper marketing expert
- 13 November 2015 at 00:00 French appoint new board and steering committee members
- 13 November 2015 at 00:00 Dutch association welcomes new board members
- 13 November 2015 at 00:00 American advertisers announce new board line-up
- 13 November 2015 at 00:00 Venezuela celebrates advertising excellence
- 12 November 2015 at 00:00 Building Social Communities
- 1 November 2015 at 00:00 Survey on Global Ad Fraud
- 1 November 2015 at 00:00 Media cost inflation & deflation forecasts 2016
- 30 October 2015 at 00:00 Benchmark on Media rebates & agency remuneration China
- 29 October 2015 at 00:00 CDO FORUM Meeting Overview Amsterdam October 2015
- 28 October 2015 at 00:00 Benchmark on Recommended search agencies in LATAM
- 23 October 2015 at 11:48 This is not your parents’ TV
- 22 October 2015 at 00:00 Data moving to the centre of global marketing strategies
- 22 October 2015 at 00:00 Data moving to the centre of global marketing strategies
- 22 October 2015 at 00:00 SOURCING FORUM Meeting Overview Singapore October 2015
- 22 October 2015 at 00:00 MEDIA FORUM Meeting Overview NY October 2015
- 19 October 2015 at 00:00 Delivering Value to Consumers from data
- 15 October 2015 at 00:00 Argentina honors most effective TV ads
- 15 October 2015 at 00:00 Perspective from France: The true value of media agencies
- 15 October 2015 at 00:00 Cross-media advertising effectiveness platform takes off in Germany
- 15 October 2015 at 00:00 Brazilian association addresses Congress on advertising to children
- 15 October 2015 at 00:00 Advertisers call for review of New Zealand's advertising codes
- 15 October 2015 at 00:00 Dutch association appoints Membership and Communications Manager
- 15 October 2015 at 00:00 Sweden recruits digital advisory expert
- 15 October 2015 at 00:00 Spain appoints first-ever development director
- 15 October 2015 at 00:00 Re-elected chairman for Indian association
- 9 October 2015 at 00:00 Benchmark on Competitive Media Spend Monitoring
- 7 October 2015 at 00:00 IMC FORUM Meeting Overview London October 2015
- 2 October 2015 at 00:00 WFA puts view on sustainability to UN Global Compact
- 1 October 2015 at 00:00 Survey on digital agency management
- 29 September 2015 at 00:00 Chinese marketers expect mobile to become a strong offline business driver in 2015/16
- 29 September 2015 at 00:00 Four global brands join WFA
- 29 September 2015 at 00:00 Chinese marketers expect mobile to become a strong offline business driver in 2015/16
- 24 September 2015 at 00:00 SOURCING FORUM Meeting Overview Zug September 2015
- 22 September 2015 at 00:00 Benchmark on brand strategy providers
- 22 September 2015 at 00:00 IMC FORUM Meeting Overview Miami September 2015
- 21 September 2015 at 00:00 AirAsia joins World Federation of Advertisers
- 21 September 2015 at 00:00 AirAsia joins WFA
- 20 September 2015 at 00:00 Sweden: 'A' for the win
- 20 September 2015 at 00:00 Chile recognizes corporate commitments to sustainability
- 20 September 2015 at 00:00 British survey shows top CMO priorities
- 20 September 2015 at 00:00 Views from Finland: Challenges of an unknown tomorrow
- 20 September 2015 at 00:00 Nigeria appoints new executive committee
- 20 September 2015 at 00:00 Responsible Marketing Committee launched in China
- 18 September 2015 at 00:00 Benchmark on changes to online ad banner format (to HTML5) and the implications for advertisers
- 16 September 2015 at 00:00 Benchmark on Agency capability mapping
- 15 September 2015 at 00:00 Webinar on Reciprocity: The future of comms planning?
- 10 September 2015 at 00:00 Benchmark on the evolution of magazine readership and media buying
- 10 September 2015 at 00:00 CMO FORUM Meeting Overview APAC September 2015
- 7 September 2015 at 10:20 Keeping up in China
- 4 September 2015 at 16:40 Keeping a cool head amidst bulging waistlines
- 2 September 2015 at 00:00 WFA recruits new senior staff members
- 1 September 2015 at 00:00 Ad Blocking - the great disruptor
- 1 September 2015 at 00:00 Marketing in LATAM survey results
- 1 September 2015 at 00:00 Survey on Mobile Marketing China: Online to Offline
- 1 September 2015 at 00:00 Survey on data driven marketing (DDM)
- 28 August 2015 at 00:00 Benchmark on Recommended digital agencies in Philippines
- 26 August 2015 at 00:00 Benchmark on digital insight and innovation generation
- 24 August 2015 at 00:00 Benchmark on media agency on-boarding - key considerations and pitfalls
- 20 August 2015 at 00:00 Recommended global PR agencies
- 17 August 2015 at 00:00 New Client/Agency contract agreement launched in the UK
- 17 August 2015 at 00:00 Peru scores with "Copa ANDA"
- 17 August 2015 at 00:00 First country-wide OOH audience measurement tool launched in Pakistan
- 17 August 2015 at 00:00 Profile from down under: Sunita Gloster
- 17 August 2015 at 00:00 Malaysia: Global Effie Effectiveness Index to be introduced
- 17 August 2015 at 00:00 US marketers acquire the Advertising Educational Foundation
- 13 August 2015 at 00:00 Unilever's Porter to lead WFA's China MEDIAFORUM
- 13 August 2015 at 00:00 Unilever's Porter to lead WFA's China MEDIAFORUM
- 11 August 2015 at 00:00 Responsible practices in online behavioural advertising infographic
- 5 August 2015 at 00:00 Survey on digital attribution modelling
- 29 July 2015 at 00:00 Benchmark on recommended digital agencies in Japan
- 27 July 2015 at 00:00 Benchmark on App Developers in Asia
- 23 July 2015 at 17:29 Are we witnessing a new dawn for public affairs?
- 16 July 2015 at 00:00 Bob Reaume retires, Judy Davey joins Canadian association
- 15 July 2015 at 00:00 New team member at German association
- 15 July 2015 at 00:00 Benchmark on C-suite roles and responsibilities
- 15 July 2015 at 00:00 Argentina: Happy Advertiser's Day!
- 15 July 2015 at 00:00 Swedish advertisers welcome a new board of directors
- 15 July 2015 at 00:00 Finnish association appoints new chair
- 15 July 2015 at 00:00 Peru elects new Executive Board
- 15 July 2015 at 00:00 Benchmark on Recommended digital agencies in South Korea
- 14 July 2015 at 00:00 Webinar: Marketing Procurement Business Intelligence
- 1 July 2015 at 09:35 The path to digital transformation
- 1 July 2015 at 00:00 Data protection regulation position paper
- 1 July 2015 at 00:00 Training on new ad law held in Beijing
- 30 June 2015 at 00:00 Benchmark on Pitch fees in South Africa
- 29 June 2015 at 00:00 #12tweets from our CMO FORUM @Cannes_Lions
- 26 June 2015 at 00:00 Intel's Jamshed Wadia made chair of WFA APAC DIGITALFORUM
- 26 June 2015 at 00:00 Intel's Jamshed Wadia made chair of WFA APAC DIGITALFORUM
- 25 June 2015 at 00:00 Winners of the 2015 PANAta Marketing Effectiveness Awards
- 25 June 2015 at 00:00 Spain's Eficacia 2015: 163 entries, 47% up from 2014
- 25 June 2015 at 00:00 Colombian advertiser and agency of the year named
- 25 June 2015 at 00:00 Australians head to UK for Marketer Exchange
- 25 June 2015 at 00:00 Fraud & viewability take centre stage in Canada
- 25 June 2015 at 00:00 Life lessons from mentoring young entrepreneurs
- 25 June 2015 at 00:00 WFA holds LATAM regional meeting in Mexico City
- 24 June 2015 at 00:00 Webinar on Programmatic Media: Seeing Through the Financial Fog
- 24 June 2015 at 00:00 CMO FORUM Meeting Overview Cannes June 2015
- 19 June 2015 at 00:00 Reunión anual para Latinoamérica de la WFA
- 18 June 2015 at 00:00 DIGITAL FORUM Meeting Overview Paris June 2015
- 11 June 2015 at 00:00 SOURCING FORUM Meeting Overview Shanghai June 2015
- 10 June 2015 at 00:00 MEDIA FORUM Meeting Overview Shanghai June 2015
- 9 June 2015 at 00:00 Benchmark on recommended global content agencies
- 1 June 2015 at 12:31 China encourages more responsible advertising
- 1 June 2015 at 00:00 Benchmark on franchising models
- 1 June 2015 at 00:00 Survey on Global Marketing Category Management
- 1 June 2015 at 00:00 The future of category management
- 1 June 2015 at 00:00 Benchmark on managing usage rights
- 1 June 2015 at 00:00 Benchmark on media agency rate
- 1 June 2015 at 00:00 Marketing Sourcing KPIs
- 29 May 2015 at 18:03 Sustainable development is not just about saving the planet
- 29 May 2015 at 00:00 Andrew Knott of McDonald's to lead APAC WFA network
- 29 May 2015 at 00:00 Andrew Knott of McDonald's to lead APAC WFA network
- 20 May 2015 at 00:00 SOURCING FORUM Meeting Overview London May 2015
- 19 May 2015 at 00:00 US shows how marketing "can make a world of difference"
- 19 May 2015 at 00:00 Venezuelan association appoints new president
- 19 May 2015 at 00:00 British advertisers elect new president
- 19 May 2015 at 00:00 Italian association introduces new cookie implementation toolkit
- 19 May 2015 at 00:00 PAS Awards 2015: winners and event highlights
- 19 May 2015 at 00:00 Head of Kenyan association receives "Rising Star" award
- 13 May 2015 at 00:00 MEDIA FORUM Meeting Overview Rome May 2015
- 12 May 2015 at 00:00 Survey on digital resource engagement with brand marketing
- 11 May 2015 at 00:00 WFA shares session on global marketing procurement trends
- 6 May 2015 at 00:00 IMC FORUM Meeting Overview Singapore May 2015
- 4 May 2015 at 00:00 Benchmark on retargeting investment & approach
- 1 May 2015 at 00:00 Building a transparent digital single market infographic
- 30 April 2015 at 00:00 McDonald's Europe CMO: "Strive to be a better marketer, not an MD"
- 30 April 2015 at 00:00 MEDIA FORUM Meeting Overview Mumbai April 2015
- 30 April 2015 at 00:00 Return On Media Investments
- 30 April 2015 at 00:00 Integrated Agency Management
- 29 April 2015 at 00:00 Award-winning work starts with a creatively brave marketer
- 28 April 2015 at 00:00 Benchmark on Recommended Experiential Agencies in Mexico
- 23 April 2015 at 00:00 Creativity was king at Swiss annual meeting
- 23 April 2015 at 00:00 Pakistan advertisers nominate new Secretary General
- 23 April 2015 at 00:00 Italian online video library counts over 1,000 ads
- 23 April 2015 at 00:00 Advertising, the second most important service sub-sector in Spain
- 23 April 2015 at 00:00 IMC FORUM Meeting Overview London April 2015
- 21 April 2015 at 00:00 Webinar: Global Agency Remuneration & Performance Incentives in 2015
- 16 April 2015 at 00:00 Benchmark on media budget setting
- 2 April 2015 at 00:00 ANDA Bolivia joins WFA
- 1 April 2015 at 00:00 Survey on Digital Transformation
- 31 March 2015 at 00:00 Highlights from the annual WFA National Associations Council
- 31 March 2015 at 00:00 50th anniversary for Spanish association
- 31 March 2015 at 00:00 Changes at the helm of ANDA Venezuela
- 31 March 2015 at 00:00 WFA launches new Global Knowledge Base
- 31 March 2015 at 00:00 New national association representatives on WFA's Executive Committee
- 31 March 2015 at 00:00 Winners of the WFA's President's Award 2015
- 30 March 2015 at 00:00 An interview with David Wheldon, WFA's new President
- 30 March 2015 at 00:00 Marketing in Africa Interim regional survey results
- 25 March 2015 at 00:00 Survey on ROMI - Your approach & measurement
- 24 March 2015 at 00:00 Benchmark on supporting ecommerce with digital marketing
- 20 March 2015 at 00:00 WFA Global Marketer Week to be held in Kuala Lumpur in 2016
- 19 March 2015 at 00:00 WFA research identifies Seven Deadly Sins of bad marketing
- 18 March 2015 at 00:00 WFA reveals ground-breaking research into Africa's marketing challenges
- 17 March 2015 at 00:00 WFA appoints Barclays marketer, David Wheldon, as new president
- 17 March 2015 at 00:00 WFA appoints Barclays marketer, David Wheldon, as new president
- 15 March 2015 at 00:00 Survey on digital investment trends and digital agency management
- 14 March 2015 at 00:00 7 Deadly Sins of Marketing
- 13 March 2015 at 00:00 Survey on digital media auditing
- 10 March 2015 at 00:00 Survey on adserving management & payment
- 10 March 2015 at 00:00 Survey on digital recruitment agencies used by clients
- 9 March 2015 at 00:00 Benchmark on Global digital marketing organisation/configuration
- 3 March 2015 at 00:00 Benchmark on cost variation in rate cards
- 1 March 2015 at 00:00 State of the retargeting industry
- 1 March 2015 at 00:00 Survey Results: Transmedia and multiscreen marketing
- 26 February 2015 at 00:00 WFA sees corporate membership rise by over 10%
- 26 February 2015 at 00:00 Data Management Platforms (DMP) - the basics
- 26 February 2015 at 00:00 A history of cross media measurement
- 26 February 2015 at 00:00 MEDIA FORUM Meeting Overview London February 2015
- 24 February 2015 at 00:00 UK industry makes the case for advertising
- 24 February 2015 at 00:00 Philippines marketing magazine goes online
- 24 February 2015 at 00:00 Spanish advertisers call for a new approach to tracking online ad spend
- 24 February 2015 at 00:00 Indonesians release updated Code of Ethics
- 24 February 2015 at 00:00 New Zealand and Belgium appoint new chairs
- 24 February 2015 at 00:00 Australian association strengthens leadership team
- 24 February 2015 at 00:00 US Marketers increasing spend on native advertising
- 19 February 2015 at 08:30 EU kids see less and less food ads on TV
- 19 February 2015 at 00:00 DIGITAL FORUM Meeting Overview Paris February 2015
- 19 February 2015 at 00:00 Accelerating Digital Transformation
- 19 February 2015 at 00:00 The elements of digital transformation
- 19 February 2015 at 00:00 Benchmark on sensory and behavioural marketing
- 16 February 2015 at 00:00 Benchmark on splitting strategic media planning from buying
- 13 February 2015 at 00:00 Consumer video consumption is changing
- 12 February 2015 at 00:00 Benchmark on health and safety compliance and media agency contracts
- 12 February 2015 at 00:00 Webinar: Managing music rights more effectively
- 10 February 2015 at 00:00 Survey on media management in the US
- 5 February 2015 at 00:00 SOURCING FORUM Meeting Overview Paris February 2015
- 2 February 2015 at 16:45 Five priorities for media directors in 2015
- 29 January 2015 at 12:09 Outlook for 2015
- 21 January 2015 at 00:00 US NGO publishes M2K guidelines
- 20 January 2015 at 00:00 Moroccans hold Digital Summit
- 20 January 2015 at 00:00 Zimbabwean Association joins WFA
- 20 January 2015 at 00:00 Submit your nominations for a WFA President's Award 2015!
- 20 January 2015 at 00:00 Join the National Associations Council in Marrakech on March 20!
- 20 January 2015 at 00:00 Benchmark on working with digital asset management suppliers
- 20 January 2015 at 00:00 Italians offer graduates free marcomms training
- 19 January 2015 at 00:00 Interview with Swiss Association President
- 15 January 2015 at 00:00 Benchmark on creative and digital agency rates 2015
- 15 January 2015 at 00:00 Survey on brand tracking
- 10 January 2015 at 00:00 Most Responsive Companies 2014
- 8 January 2015 at 00:00 Guide on Global Agency Remuneration Trends and the use of performance metrics (2014)
- 11 December 2014 at 00:00 Benchmark on recommended experiential and event agencies
- 27 October 2014 at 00:00 Benchmark on recommended ad production suppliers
- 3 July 2014 at 00:00 Guide to Programmatic Media (2014)
- 12 February 2014 at 00:00 Survey on sourcing events
- 10 December 2013 at 00:00 Guidelines on client-agency relations and best practice in the pitch process (2013)
- 5 October 2013 at 00:00 Survey on evolution of payment terms
- 12 June 2013 at 00:00 Survey on sourcing PR
- 10 March 2010 at 00:00 Survey on sourcing print suppliers
- 9 January 2008 at 00:00 WFA Media Charter (2008)